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Jay Kurahashi-Sofue

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11AM w/ Seed Club
11AM w/ Seed ClubJay Kurahashi-Sofue, CMO of Eco, on 11AM w/ Seed Club🌱 Investing in early stage consumer crypto companies: https://seedclub.com/🎬 Broadcasting live: https://x.com/seedclubhq📰 Subscribe for updates: https://paragraph.com/@seedclubhq/subscribeSeed Club's daily show on the business of crypto. Hosted by Jess Sloss & Josh Cornelius.Join us live every weekday at 11AM eastern.👀 https://x.com/seedclubhq 👀
2025-09-0613 min11AM w/ Seed Club
11AM w/ Seed ClubJay Kurahashi-Sofue, CMO of Eco Inc., July '25Jay Kurahashi-Sofue is the CMO of Eco Inc, a blockchain company building software that maximizes money’s value. They're the founding contributor to Eco Protocol, a protocol simplifying stablecoin usage, and builders of Bend, a free payments app that allows anyone to easily send money worldwide. 🌱 Investing in early stage consumer crypto companies: https://seedclub.com/ 🎬 Broadcasting live: https://x.com/seedclubhq 📰 Subscribe for updates: https://paragraph.com/@seedclubhq/subscribe Seed Club's daily show on the business of crypto. Hosted by Jess Sloss & Josh Cornelius. Join us live every weekday at 11AM eastern. 👀 https://x.com/seedclubhq 👀
2025-09-0100 minMyosin.xyz
Myosin.xyzWhy Stablecoins Are the Final Boss of UX in CryptoFor EP32 of Chain Reactions, we sat down with Jay Kurahashi-Sofue, longtime crypto marketer, former head of marketing at Avalanche, and now CMO at Eco, all to unpack why stablecoins might just be the real unlock for mainstream crypto adoption… if we can fix the UX mess first.From his early days running a music blog during the Bloghouse era, all to way to helping launch Circle before USDC even existed, building Avalanche’s brand from the ground up, and now reimagining how we use stablecoins with Eco, Jay shares what he's learned leading crypto marketing through mult...
2025-06-2457 minThe DCo Podcast
The DCo PodcastEp 39 — Aggregating the Trillion Dollar Stablecoin Market with Ryne and JayStablecoins are crypto’s biggest product-market fit—$230B and growing. But the pipes that move them? Broken.In this episode, Saurabh speaks with Jay Kurahashi-Sofue (CMO) and Ryne Sachs (CEO) of Eco, who are building something surprisingly rare in crypto: infrastructure that actually works. Not another stablecoin—but a liquidity layer that coordinates capital intelligently across chains.We dive into:• Fragmented across venues and pools• How Eco’s “crowd liquidity” model lets users earn yield without impermanent loss• Eco's GTM and incentive mechanisms🎙️ Guests:Ryne Saxe – CEO, Eco Inc.
2025-04-2347 minWAGMI Ventures Podcast
WAGMI Ventures PodcastHow to Think About Marketing in Crypto, with Jay Kurahashi-Sofue (Ava Labs)Jay Kurahashi-Sofue is the VP Marketing @ Ava Labs (https://www.avalabs.org). Backed by Polychain Capital, a16z, & more, Ava Labs is the creator of Avalanche, the fastest smart contracts platform in the blockchain industry, as measured by time-to-finality. Avalanche is blazingly fast, low cost, and eco-friendly. In this episode we discuss Jay’s advice on biggest marketing pitfalls to avoid for protocols, what it will take for crypto to move past the bad actors into new frontiers, what Ava Labs is focused on right now, & much more.Recorded Tuesday February 27, 2024.
2024-03-1129 minWhen Shift Happens Podcast
When Shift Happens PodcastE46: Avalanche CMO: Crypto and music are connected!Jay Kurahashi-Sofue is the CMO at Avalanche (Ava Labs), a professional street photographer, and a previous electronic music DJ and music festivals organizer. In this episode, we talk about: - The Evolution of the Electronic Industry - The Power of Focused Efforts - How to go from Nerd to Marketing Guru - How Crypto can be bridged with Daily Life - Understanding the True Value of Money - Avalanche Product Roadmap - Decentralization and Web3 - The Future of Finance Sponsor: We are proud to partner with Coinsilium, a focused Web3 investor and venture builder supporting innovative startups building...
2023-10-2543 minFinality Crypto Podcast
Finality Crypto PodcastWhere Avalanche ($AVAX) goes next - with Jay Kurahashi-SofueWhat exciting developments are occurring in the Avalanche ecosystem and where will it go next? We sat down with Jay Kurahashi-Sofue, VP of Marketing at Ava Labs, discussing these questions, similarities with the Cosmos ecosystem, scalability and interoperability of subnets, how Avalanche boards big players from Web2 and traditional finance, and much more! - - - - - - Catch up with FRENS VALIDATOR: 💻 WEBSITE: https://frens.army 📲 FOLLOW ON TWITTER: https://twitter.com/frensvalidator 🌖 FOLLOW JURI: https://twitter.com/jurimaibaum - - - - Timestamps 0:00 - 1:35 Intro 1:3...
2023-07-1727 minFinality Crypto Podcast
Finality Crypto PodcastWhere Avalanche and $AVAX go next! - with Jay Kurahashi-SofueWhat does the future of Avalanche and $AVAX look like? The Avalanche ecosystem always has had strong synergies with the Cosmos ecosystem - the concept of subnets is very similar to Cosmos' appchains.  But where do the ecosystem differ from each other? What's next for Avalanche and $AVAX? What is Avalanche doing to drive mass adoption?  This and much more is what we discussed with Jay Kurahashi-Sofue, VP of Marketing at Ava LAbs. - - - - -  Catch up with FRENS VALIDATOR: 💻 WEBSITE: https://frens.army 📲 FOLLOW ON...
2023-05-0828 minSubnet Show
Subnet ShowMarketing in Web3 with Ava Labs VP of Marketing Jay Kurahashi-SofueThis week the team is joined by Ava Labs VP of Marketing Jay  Kurahashi-Sofue. They talk about Jay's crypto journey and ending up at Ava Labs. They also talk about many of the great projects that Jay and/or his team have launched including   * Lisbon Avalanche House  * Barcelona Avalanche Summit  * Berlin Tempelhof Avalanche House  * Seoul Avalanche House   Support Subnet Show:  X-Chain: X-avax1r4zp7pxa8hjjkkc5rutwqw6peqvx68m7zzllu9  C-Chain: 0xa155c6ec8c7d974453f3453f04216bf60a35220d  Follow Gabriel on twitter: https://t...
2022-09-1247 minDeus Ex DAO
Deus Ex DAOThe Unsung Heroes of Crypto - A Marketer's Round TableIn this episode we are very excited to have on as our guests the head of Marketing for Maple Finance, Charlotte Dodds, Chief Marketing Officer of the Fantom Foundation, Simone Pomposi, and Vice President of Marketing for Ava Labs, Jay Kurahashi-Sofue. Together with our hosts, CryptoHerc and 0xKepler, these marketing gurus come together to discuss how they went about building an audience during the early days of their respective protocols and the pros and cons of launching a project in a bull/bear market. Because each protocol began it's marketing strategy during different phases of the last market cycle...
2022-06-081h 06The Brave Technologist
The Brave TechnologistExperiential Marketing and Making Crypto Events More MemorableJay Kurahashi-Sofue, VP of Marketing at Ava Labs, discusses how his team disrupted the traditional event experience with their recent Avalanche Summit in Barcelona, along with some of the risks they took that really paid off. He also shares the biggest opportunities for crypto marketers across all stages of the funnel. In this episode we discuss:  How optimizing for speed and cost impacts blockchain adoption and attracting crypto traders The challenges crypto marketers face when advertising on social media channels Upper funnel activations and ways marketers can get more comfortable going  horizontal with their channels how user research ca...
2022-04-1835 minThe Bad Crypto Podcast
The Bad Crypto PodcastIs Avalanche the World’s Fastest Smart Contract Blockchain?Is Avalanche the World’s Fastest Smart Contract Blockchain? Jay Kurahashi-Sofue, VP Marketing, Ava Labs Continuing our series of exploring other blockchains, we stick to the beginning of the alphabet to check out one of the newer players on the scene, Avalanche. And while still relatively new, the AVAX token has broken into the Coin Gecko Top 10.  In episode 593, we visit with Jay Kurahashi-Sofue, VP of Marketing at Ava Labs, to challenge their assertion that Avalanche is the world’s fastest smart-contract blockchain.  Don’t worry, we aren’t confrontational, but we do have questions. Ques...
2022-03-0751 minBased Space
Based SpaceEP28: Avalanche Rush Deep Dive w/ Ava Labs VP of Marketing & Director of DeFiAvalanche is the fastest smart contracts platform in the blockchain industry, as measured by time-to-finality. This is an interview with Jay Kurahashi-Sofue, VP of Marketing, and Luigi D’Onorio DeMeo, Director of DeFi, at Ava Labs, where we discuss everything related to Avalanche Rush including partnerships, NFTs, DeFi Summer, lending, institutional adoption and more.
2021-12-251h 32Based Space
Based SpaceEP10: VP of Marketing for Ava Labs $AVAX Jay Kurahashi-Sofue @jayksy17Ava Labs is empowering people to build an open, simple, and democratic internet of finance. Topics discussed in this episode: Crypto, Avax, Blockchain, 3 blockchain tech, Marketing, Avalabs, working in crypto.
2021-12-251h 18Social Listening for Cryptocurrency
Social Listening for CryptocurrencyLunarCrush Live! with AvalancheLunarCrush welcomes back Jay Kurahashi-Sofue, VP, Marketing of Ava Labs. We'll be chatting all things Avalanche with updates since the team's last visit to LunarCrush Live! in February 2021. --- Support this podcast: https://podcasters.spotify.com/pod/show/lunarcrush/support
2021-10-291h 00The Edge of Show
The Edge of ShowJohn Nahas and Jay Kurahashi-Sofue of Avalanche, Plus: TikTok's Messy NFT Gambit, FTX Solana-NFTs, NFT Rentals, And More...As the digital world evolves, NFTs become an ever more serious investment option within a decentralized online community. This savvy community craves open-source solutions that are fast and accurate. Enter Avalanche, the first decentralized smart contacts platform built for the scale of global finance with near-instant transaction finality. Avalanche‘s John Nahas and Jay Kurahashi-Sofue join Jeff Kelley, Eathan Janney, and Josh Kriger to talk about the various projects they are working on, especially their collaboration with Topps Baseball Cards. John and Jay delve into their mission to make NFTs more accessible through incentive programs. They also discuss various ho...
2021-10-251h 04The Novum Insightful
The Novum InsightfulJay Kurahashi-SofueJay Kurahashi-Sofue is VP of Marketing at Ava Labs - the creators of the Avalanche (AVAX) blockchain. This week, Jay sits down with Toby to discuss ETH's gas-fee issues and how the speed of Avalanche's proof-of-stake protocol seeks to build the future of finance.Head to https://novuminsights.com/ or check out Ava Labs here: https://www.avalabs.org/
2021-10-2000 minPlaying Injured
Playing InjuredEP 66: Time Optimization w/ Jay Kurahashi-Sofue & MasonJoin us for this amazing chat between Mason and Jay Jay Kurahashi-Sofue.Jay is a VP of Marketing for Ava Labs, Marketing Advisor for Crypto & Fintec, Angel Investor, and Music Photographer.Contact UsSupport the showWant to be a guest on Playing Injured? Send Joshua Dillingham a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/playinginjured
2021-10-0830 minThe Rollup
The RollupDeFi By Design EP48: DeFi for Everyone w Avalanche Rush The #Rush is here.  Avalanche is the Layer 1 blockchain competing alongside Ethereum for liquidity in DeFi. With billions of dollars in TVL, Avalanche is one of the most trusted sources for consistent DeFi transactions. Jay Kurahashi-Sofue, co-founder of Avalanche, unpacks his multichain thesis for why Avalanche is poised for long-term success.  Despite all the recent interest around Avalanche protocols, the RUSH is only getting started. Avalanche Rush is a $180 million incentive program fueling top DeFi projects (Curve, AAVE, etc) to launch liquidity solutions on the Avalanche Network. ...
2021-09-0948 minTomorrow Explored
Tomorrow ExploredHow to build a leading DeFi brand – Avalanche, with Jay Kurahashi-Sofue of Ava LabsAvalanche is a highly scalable blockchain platform for decentralized applications and enterprise blockchain deployments, and in our view, one of the benchmarks in blockchain marketing. Their channels offer a delightful stream of content serving both enterprises as well as the developer community. Leading these marketing efforts is Jay Kurahashi-Sofue, and it’s our pleasure to have him as our guest on this episode. Jay is the VP of Marketing at Ava Labs, the blockchain organisation building Avalanche. Ava Labs is on a mission to empower people to build an open, simple, and democratic internet of finance.Jay is a...
2021-05-1949 minSocial Listening for Cryptocurrency
Social Listening for CryptocurrencyLunarCRUSH Live! with AvalancheJoe and Jon go live with Avalanche ($AVAX)!  Come hang with the Avalanche team as we discuss project details, community insights, social strategies, and answer your questions.    Jay Kurahashi-Sofue, VP of Marketing, Avalanche  +  Patrick Sutton, Director of Communications, Avalanche   https://lunarcrush.com/coins/avax/avalanche  https://info.avax.network/  https://www.avalabs.org/ --- Support this podcast: https://podcasters.spotify.com/pod/show/lunarcrush/support
2021-02-1055 minCrypto and Muay Thai Podcast with Chris Brookins
Crypto and Muay Thai Podcast with Chris BrookinsCan Avalanche ($AVAX) Become A Player in DeFi and Layer1?Jay and I chat about how Avalanche ($AVAX) fits into DeFi, interoperability with Ethereum, NFTs, and much more!   Jay Kurahashi-Sofue is the VP of Marketing at Ava Labs, the company behind Avalanche, a blockchain platform built for decentralized applications and interoperability.    Avalanche Resources:  Website: https://avax.network  Twitter: https://twitter.com/avalancheavax  Discord: https://chat.avax.network  Telegram: https://t.me/avalancheavax   Jay’s Social:  Twitter: https://twitter.com/jayks17  LinkedIn: https://www.linkedin.com/in/jayksofue/  Instagram: https://www.instagram...
2020-10-1350 min