Shows
Nic and Jet FuelEpisode 18: Cuba Boat Recovery - The Untold Story (Part 1)Send us a textWhat really happened behind the scenes of our wild trip to recover our stolen rental boat from Cuba? In this two-part podcast breakdown, Brett and Jayme go deeper than the documentary—sharing untold stories, mistakes made, and how it all almost fell apart.From late-night decisions to international red tape, this is the raw, unfiltered version of the recovery that didn't make the cut.🛥️ Watch the full 18-minute Cuba boat documentary here:https://www.youtube.com/watch?v=CAap8BAcJwc🥤 Try the nicotine energy drink that fueled the...2025-07-2933 min
Nic and Jet FuelEpisode 17: Navigating The Unexpected - How To Course Correct During CrisisSend us a textIn this episode of Nic and Jet Fuel, we break down what it really takes to steer your business through chaos.Whether you're dealing with unexpected financial hits, leadership breakdowns, or the gut-punch moments that threaten to sink the whole ship — this is the conversation you need.Jayme and Brett talk about the phone call they got when a boat was stolen and taken to Cuba from the Beach Weekend Marina in Key West, and other real-life stories of turning crisis into clarity, finding opportunity in disaster, and staying sh...2025-07-2228 min
Nic and Jet FuelEpisode 16: Creative Chemistry - Inside Levie Branding's Process of Story, Strategy & DesignSend us a textIn this episode of Nic & Jet Fuel, we sit down with the Tia Nava, founder of Levie Branding to explore the alchemy of storytelling, strategy, and design. From building unforgettable brand identities to aligning visuals with deeper purpose, Levie shares their creative process and how they help businesses unlock emotional connection and long-term growth.Whether you’re a founder looking to rebrand, an agency leader craving inspiration, or just a fan of damn good design—this episode brings the behind-the-scenes truth of what it really takes to build a brand that stic...2025-07-1533 min
Nic and Jet FuelEpisode 15: The Making of a Legend – Hogs Breath Saloon Key West – 50 Years of Island Grit & GrowthSend us a textIn this episode of Nic & Jet Fuel, we sit down with the manager of the legendary Hogs Breath Saloon in Key West, Florida, to explore what has made this brand a staple in the island's culture for over 50 years. From salty beginnings to becoming a must-stop destination, Hogs Breath is more than just a bar—it's a brand built on experience, community, and grit.We dive into the saloon’s rich history, the secret to its enduring popularity, and how the team is expanding the Hogs Breath brand into new markets with...2025-07-0826 min
Nic and Jet FuelEpisode 14: From Paddleboards to Powermoves - BOTE Founder Corey CooperSend us a textIn this episode of Nic & Jet Fuel, we sit down with Corey Cooper, founder of BOTE Paddleboards, to unpack how he turned a backyard idea into one of the most recognizable lifestyle brands in outdoor watersports. Corey shares the raw truth behind building a brand from scratch, creating a culture-first company, and eventually exiting with a strategic acquisition.Whether you're building a consumer product, launching an outdoor lifestyle brand, or dreaming of a profitable exit—this episode is packed with wisdom on:Product-market fitBrand storytellingCreating im...2025-07-011h 01
Nic and Jet FuelEpisode 13: Caffeinating Key West - Baby’s CoffeeSend us a textIn this episode of Nic & Jet Fuel, we sit down with the new owner of Baby’s Coffee, Joe Bracciale as he talks about carrying on one of the most iconic and beloved brands in Key West, Florida. We talk about what it’s like taking over a legendary brand, how to stay true to your roots in a fast-changing world, and why putting the customer first is still the ultimate business strategy.From bold brews to bold moves, this episode is packed with real talk...2025-06-2449 min
Nic and Jet FuelEpisode 12: Heisman Winner Danny Wuerffel - Success To SignificanceSend us a textHeisman Trophy Winner Danny Wuerffel joins Nicotine & Jet Fuel to talk football, faith, and the life that matters most. From winning national championships under Steve Spurrier at Florida to leading a movement of purpose-driven impact—Danny shares how chasing significance changed everything.👉 Subscribe for more inspiring interviews:https://www.youtube.com/@nicandjetfuel🎧 Listen to the full podcast on You Tube: https://www.youtube.com/watch?v=k44yqu7X2d0💥 Follow us on Instagram: @nicandjetfuel #DannyWuerffel #HeismanWinner #FaithAndFootball #SuccessToSignificance #FloridaGators #NicotineAndJetFuelThe Nic and Jet Fuel Podcas...2025-06-171h 02
Nic and Jet FuelEpisode 11: Back to the Café - Reinventing Coffee the Beach Weekend WaySend us a text🎉 We just launched our brand new Beach Weekend Coffee shop this past Friday, June 6th, and we’re on location breaking down everything behind the grand opening — the wins, the challenges, and what’s next.In this episode, we talk about how we are going back to the classic coffee shop, and what made coffee shops so great back in the day. We also discuss the challenges with launching a coffee shop in 2025 while competing with the new era of national companies that have sucked the soul out of the classic coffee sh...2025-06-1022 min
Nic and Jet FuelEpisode 10: We Didn't Disrupt a Category, We Built One: Functional Nicotine BeveragesSend us a textWe didn’t disrupt a category—we built one. In this episode of Nic and Jet Fuel, we’re at FORTH Hotel in Atlanta, Georgia, joined by José Nava, CEO and co-founder of Levie Branding, a Miami-based luxury branding agency behind some of today’s boldest product launches. (https://leviebranding.com) We talk about: -How to create an entirely new product category (like functional nicotine beverages) -Why design and brand strategy must start before your product hits the shelf -How to own your lane instead of fighting over...2025-06-0338 min
Nic and Jet FuelEpisode 9: Flipping Key West Florida - Investment InsidersSend us a textWhat does it really take to flip property in Key West, Florida? In this episode, we break down the hustle, the headaches, and the hidden gems of investing in one of the most iconic destinations in America.We share insider stories from partnerships—mistakes made, lessons learned, and how we turned risk into reward. If you’ve ever thought about real estate investing, second homes, or breaking into high-end flips… this one’s for you.🔥 Topics covered:-Renovation challenges unique to island property-Why Key West is unlike a...2025-05-2727 min
Nic and Jet FuelEpisode 8: Global Fight League, Crypto, and the Future of GamblingSend us a textWhat happens when you mix high-stakes combat sports with crypto and real-time online betting?In this episode of Nicotine and Jet Fuel, Jayme Nabors and Brett Divine join up Josh McLean of the Overdoes Podcast with Mike Perry and dive into the wild idea of launching a global fight league—but not just any league. We’re talking about fully integrated crypto payments, an online gambling platform, and a fan experience built for the next generation of sports bettors and blockchain believers.We explore:The business model behi...2025-05-2049 min
Nic and Jet FuelEpisode 7: How We Bottled Nicotine - The Drink Nobody Saw ComingSend us a textIn this wild episode, Jayme and Brett along with a special guest master beverage formulator BJ Mccaslin unveil the behind-the-scenes story of how they created a legal, game-changing drink for their new coffee company "Beach Weekend Coffee", infused with nicotine. Simply put, we bottled nicotine. From concept to formulation, testing to branding, you're getting the raw, unfiltered truth about one of the boldest beverage launches in years.⚡ Why nicotine?🧪 How we formulated it safely🚀 The business and branding strategy🥤 How it feels to drink it💥 The reactions we're getting2025-05-1332 min
Nic and Jet FuelEpisode 6: From Brand to Brew—Our Coffee Shop StorySend us a textOver the next 3 episodes of Nicotine & Jetfuel, we break down our brand-new coffee business launch—and why it didn’t start from scratch.We talk about the bold new products we’re introducing, the mindset behind launching fast, and how leveraging the momentum of your existing brand is the ultimate growth hack.Whether you’re building your first business or your fifth, this episode is packed with real talk, strategy, and lessons from the front lines of entrepreneurship.Topics we cover: • Turning brand equity into launch velocity2025-05-0619 min
Nic and Jet FuelEpisode 5: The Secret to Winning with Airbnb | Don't Sell Nights. Sell a ______.Send us a textIn this episode of Nicotine and Jet Fuel, Brett and Jayme break down the real secret behind Airbnb success: it’s not about renting nights — it’s about building a brand.We share how we transformed our properties into a lifestyle brand instead of just another short-term rental. Learn how branding creates pricing power, customer loyalty, and long-term equity, while most hosts are stuck racing to the bottom.🔹 Why selling a brand beats selling nights🔹 How we scaled beyond typical Airbnb hosting🔹 Real-world examples from our Beach Weekend brand2025-04-2935 min
Nic and Jet FuelEpisode 4: How We Created Florida’s Largest Boat Rental Fleet — From an iPhone Auction (Part 2)Send us a textIn this continuation of last week’s episode, Jayme and Brett unpack the aftermath of that bold auction win—and all that came next.This isn’t the polished version. With long nights, hurricane panic, and the hustle that turned a half-baked idea into a thriving waterfront business. From navigating city permits to learning how to run boats (literally), this is where the grind met the dream.If Part 1 was about the shot we took—Part 2 is about what it took to survive.👊 It’s messy. It’s gritty. And it...2025-04-2228 min
Nic and Jet FuelEpisode 3: How We Created Florida’s Largest Boat Rental Fleet — From an iPhone Auction (Part 1)Send us a textIn Episode 3 of Nicotine and Jet Fuel, Jayme takes you back to the wild beginning of the Beach Weekend brand.Before we had a fleet, a team, or even a marina—we had one shot at an auction... on an iPhone. This episode tells the real story of how a single waterfront property in Fort Walton Beach turned into one of Florida’s largest pontoon boat rental businesses.If you’ve ever wondered how to spot opportunity, take a risk, and build something from nothing—this is where it all star...2025-04-1535 min
Nic and Jet FuelEpisode 2: (Part 2) How We Spent 20 Million Dollars In Key WestSend us a textFilmed live in Key West, in Part 2 of the Nicotine and Jet Fuel premiere, we pick up where we left off — deep in the trenches of turning a rundown Key West marina into a thriving waterfront destination under the Beach Weekend brand.Listen and hear what it actually took to bring this massive project to life. Jayme and Brett break down the story of what happened after the ink dried.We also talk more about how private aviation kept us one step ahead — and why flying ourselves became more than...2025-04-0829 min
Nic and Jet FuelEpisode 1: How We Spent 20 Million Dollars In Key WestSend us a textFilmed live in Key West, what happens when you drop $20 million on a rundown marina in Key West — and then set out to transform it into something locals and visitors will love?In this debut episode of Nicotine and Jet Fuel, we tell the real story behind one of our boldest moves yet: buying a beat-up, beloved marina and betting everything on a bigger vision. From the first walkthroughs to casting vision for a full-scale revival under the Beach Weekend brand, hear from Jayme as he talks about his real estate de...2025-03-3121 min