Shows
Lead With Your Brand!™Season 6, Episode 25: 2025 Reflection and Reharge with Jayzen and His GuestsHappy New Year! As 2025 comes to a close, Jayzen Patria reflects on a transformative year and shares the most powerful career and personal brand insights from some of the podcast’s most memorable guests. This special year-end episode blends Jayzen’s own career advice with standout moments on leadership, adaptability, curiosity, authenticity, and knowing your value—all designed to help you hit the ground running in 2026.If you’re looking to pause, reflect, and reset your career strategy for the year ahead, this episode is your playbook.Jayzen’s Core Career Advice for 2026...
2025-12-3030 min
Lead With Your Brand!™S3E46 : Leading With Love : Mohammad Anwar, President and CEO, Softway and Culture+As we approach the end of the year, it is a great time to think not only about how to describe your brand, but also about the repeatable behaviors that you can demonstrate to truly show those around you what you want to be known for. You can have the most impressive diploma hanging in your office, but if you show up to meetings late, talk over people and dismiss ideas…your brand isn’t about your accomplishments, your brand is being a jerk. Take the time to examine your own behaviors and make sure they are sending the mess...
2022-11-2948 min
Lead With Your Brand!™S3E45 : Lean into Yes and Take the Risk : Victoria Russell, Chief Diversity & Inclusion Officer, Beam SuntoryIt’s that time of year again…you guessed it, year end performance reviews! Now is the time to think through the key words that describe your personal brand, that is, your word bank of brand attributes. Jayzen takes a special moment in this show to help you better get your arms around how to create and use your personal word bank, as these are the key attributes that you want to be known for and should be used to populate your year end review.
This week, Jayzen is thrilled to welcome Victoria Russell to the show. Vict...
2022-11-1546 min
Lead With Your Brand!™S3E44 : The Standout Storyteller : Val Nicholas : Senior Vice President & Creative Director, SummitMedia CorporationIn celebration of Veteran’s Day in the United States, we’re reaching into the vault to share one of our favorite shows from the first season. Jayzen is thrilled to welcome Val Nicholas to the show as they talk about his start in the US Army and how it impacted on his personal brand and media career.
We all pay a premium for the brands that we love. Great brands stand for something and give you a full brand experience, versus just being a commodity product where the lowest cost is all that matters. The same is t...
2022-11-0843 min
Lead With Your Brand!™S3E42 : A Life Changing “Yo!” : April Hernandez Castillo : Actor, Speaker, AuthorYou’ve seen her on Law & Order, Elementary, New Amsterdam and plenty more of your favorite shows! Jayzen is thrilled to welcome his very special guest, April Hernandez Castillo to the show. She launched her career as the “Yo girl” in the Visa Check Card spot starring Yao Ming and Yogi Berra, originally airing on the Super Bowl. Expanding her impact on the world, she has gone on to become a successful author and keynote speaker, sharing her message of resilience, overcoming adversity, and the ability to move beyond trauma.
Her career wisdom learned from the hussle of Hol...
2022-10-2538 min
Lead With Your Brand!™S3E41 : Changing The Industry With A Click : H Schuster, Founder + CEO, HUSSLUP“I reached a point in my career where I really wanted to be able to make a change in the industry that would help other people come into the business, and find their place and be able to work and tell stories, and do all the things that will democratize that access.” Jayzen is excited to welcome H Schuster to the show. H has built her career producing some of the most iconic unscripted television shows that we all love, and now as Founder and CEO of HUSSLUP, is transforming the creative industry. As an opportunity-maker, she is constantly stri...
2022-10-1852 min
Lead With Your Brand!™S3E40 : Good Vibes Get You There : Luis Sandoval, Senior Correspondent for Univision’s “Despierta America” and host of “Buena Vibra” on K-Love 107.5FM in Los AngelesHappy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx
Jayzen is thrilled to welcome Luis Sandoval to the show. As a child, Luis always knew he wanted to move to America and work in the media. After graduating from the University of Baja California, Luis landed a part time job at a...
2022-10-1151 min
Lead With Your Brand!™S3E39: The Power of Your Experience: Lauren Lopez, Sr. Vice President, Talent Management, The New York TimesHappy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx
Jayzen is thrilled to share the stage with Lauren Lopez, SVP of Talent Management for The New York Times. As a proud Nuyorican, her work is directly aligned with her passion for eliminating barriers to entry and growth that continue to exist in to...
2022-10-0452 min
Lead With Your Brand!™S3E38 : Leveraging a Career of Experience : Adrian Whant, Founder & CEO, TrooVRSHappy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx
This week, Jayzen welcomes Adrian Whant to the show. As the founder and CEO of TrooVRS, Adrian is on a mission to leverage the power of the metaverse to meet the needs of male audiences in new and meaningful ways. TrooVRS is an...
2022-09-2742 min
Lead With Your Brand!™S3E37 : Don’t Wait For Permission : Daniela Pierre-Bravo, Reporter, MSNBC’s “Morning Joe”Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx
Jayzen is thrilled to welcome Daniela Pierre-Bravo to the show. Daniela is a New York City-based Reporter for MSNBC’s “Morning Joe". She is also a best-selling author, speaker, contributor and producer for NBC’s “Know Your Value” platform. A former Cosmopolitan magazine columnist...
2022-09-2050 min
Lead With Your Brand!™S3E36 : Turning Market Needs Into Opportunity : Lisa Cavalli, Co-Founder & COO, trooVRSJayzen is thrilled to welcome Lisa Cavalli to the show. After an expansive career in luxury wine marketing, Lisa created her own next chapter at the age of 47 when she saw a need in the marketplace for engaging content specifically for Latina women. Having never worked in editorial before she created HipLatina and BELatina. As a leading lifestyle platform for the audience, HipLatina was reaching over four million consumers a month prior to its sale in 2018. Leveraging her “figure it out” attitude and not-stop networking skills, she was able to take her passion for helping women and create successful busi...
2022-09-1345 min
Lead With Your Brand!™S3E35 : The Master Relationship Builder : Donna Fujimoto Cole, President/CEO Cole Chemical & Distributing, Inc.Jayzen is excited to welcome Donna Fujimoto Cole to the show. With support and encouragement from her clients, Donna started Cole Chemical & Distributing, Inc. at the age of 27 as a certified minority and women owned business to help them meet their government purchasing goals.. She has grown the company to be a global force in the industry by focusing on what she does best, fostering strong relationships with those around her. She has an amazing leadership style and years of insight to share.
She has served on many national and regional boards and currently serves as Trustee...
2022-09-0644 min
Lead With Your Brand!™S3E34 : The Intrapreneur : Matt Hulett , CEO & President, PetMed ExpressJayzen is thrilled to welcome Matt Hulett to the show. Over his thirty years as an executive in the technology sector, Matt has become the go-to company fixer. From Rosetta Stone to RealNetworks to Expedia, he has steered startups and public companies into renewed areas for growth. Through his driving approach to leadership and forever willingness to take on the toughest challenges, Matt shares lessons from his career that everyone can learn from.
Matt is also the author of the book, Unlock, where he reveals the five key questions that will uncover new insight into your business’ po...
2022-08-3043 min
Lead With Your Brand!™S3E33 : The Mad Cool Creative : Dr. Jennifer E. Turner, EVP TriStar TelevisionThis week, Jayzen is excited to share one of our top fan favorite episodes from the library featuring his guest, Dr. Jennifer Turner. Jennifer was recently promoted to Head of Sony Pictures’ TriStar Television. In addition to overseeing creative on some of the most iconic television shows we all love, Jennifer is also the founder of Mad Cool Fitness where she brings her love of storytelling and passion for fitness to help people transform their lives.
Jennifer has had an incredible career journey that has deeply intertwined her personal experiences, educational goals, creativity and passion to help th...
2022-08-2340 min
Lead With Your Brand!™S3E29 : Marketing Your Way To The Top : Erik Huberman ; CEO & Founder, Hawke MediaJayzen is thrilled to be talking brand with his guest, Erik Huberman. As a serial entrepreneur and marketing expert, Erik broke the mold from the traditional agency model when he founded Hawke Media in 2014 and is now the fastest growing marketing agency in the country. Seeing a need in the market, Erik created an agency as Your Outsourced CMO®, allowing companies of any size to have amazing creative marketing in an ala carte manner.
Starting his career very early in life working in his fathers business to now managing a team of over 300 and 600+ clients, Erik has i...
2022-07-2640 min
Lead With Your Brand!™S3E27 : Leading to Better Healthcare : London Lomax, CEO, Innovation Health and Chief Strategic Advisor to the President & CEO of Aetna, a CVS Health CompanyAs we roll into summer, Jayzen is thrilled to welcome London Lomax to the show. London is the CEO of Innovation Health, and the Chief Strategic Advisor to the President & CEO of Aetna, a CVS Health Company. London’s leadership style celebrates the best in his people and his ability to cultivate and lead high performing teams has helped to quickly advance his career and those around him. His passion for healthcare combined with his “empathy-forward” style are helping him to grow Innovation Health and expand the reach of the company.
Guest Bio
London Lomax
...
2022-07-1240 min
Lead With Your Brand!™S3E26 : Bringing Your Full Self To Work : Deena Fidas, Managing Director & Chief Program and Partnerships Officer, Out & Equal Workplace AdvocatesAs we bring LGBTQ+ Pride Month to a close, Jayzen is thrilled to have Deena Fidas on the show. Deena has had a fascinating career leading inclusion programs across the globe. She is currently the Managing Director and Chief Program and Partnerships Officer for Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ workplace equality. Through their worldwide programs, Fortune 500 partnerships and their annual Workplace Summit conference, they help LGBTQ people thrive and support organizations creating a culture of belonging for all.
In celebration of Pride Month, the Lead With Your Brand!™ Podcast has partnered wi...
2022-06-2851 min
Lead With Your Brand!™S3E25 : A Passion for Authenticity : Brad Baumoel, Global Head of LGBT+ Affairs, JPMorgan ChaseHappy LGBTQ+ Pride Month! Jayzen is excited to have Brad Baumoel as his guest on the show. After thirty years in banking at JPMorgan Chase, Brad moved into an amazing role with the firm that aligns his professional leadership talents with his passion for his community. As the Global Head of LGBT+ Affairs, Brad leads the firm’s center of excellence that develops executives who identify as LGBT+, helping to further their careers by bringing their full selves to work everyday.
In celebration of Pride Month, the Lead With Your Brand!™ Podcast has partnered with Out & Equal Work...
2022-06-2143 min
Lead With Your Brand!™S3E23 : Capturing the Community Story : Daniel Reynolds, Editor In Chief, Out MagazineHappy LGBTQ+ Pride Month! Jayzen is thrilled to welcome Daniel Reynolds to the show. As Editor In Chief of Out Magazine, Daniel leads the charge for one of the most iconic national publications covering the LGBTQ+ community. Rising through the ranks of Out’s sister magazine, The Advocate, Daniel has penned some of the most notable stories, including the cover story for their Will & Grace reunion issue and won a 2021 GLAAD Media Award.
In celebration of Pride Month, the Lead With Your Brand!™ Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBT...
2022-06-1450 min
Lead With Your Brand!™S3E23 : The Change Navigator : Sharon-Franklin Brown, Chief Impact Officer, Los Angeles LGBT Center & Board President, LA PrideHappy LGBTQ+ Pride Month! As we enter week 2 of Pride Month, Jayzen is excited to welcome his guest, Sharon-Franklin Brown, Chief Impact Officer of the Los Angeles LGBT Center. Sharon also serves as the Board President for LA Pride, one of the oldest and largest LGBTQ+ Pride festivals in the country.
Sharon has remarkable career story to share and works tirelessly to create space for her community and make the world a more equitable place for trans and gender non-conforming people. As Chief Impact Officer for the largest organization in the world serving the LGBTQ+ community, she...
2022-06-0747 min
Lead With Your Brand!™S3E22 : The Groundbreaking Actorvist : Wilson Cruz, Award-winning Actor, Activist and HumanitarianHappy LGBTQ+ Pride Month! Jayzen is thrilled to be launching Pride Month with the incredible Wilson Cruz! Wilson currently stars as Dr. Hugh Culber on Star Trek: Discovery. As the first openly gay actor to play an openly gay character on series television, Wilson first came into our homes as Ricky Vasquez on My So Called Life in 1994. His career has spanned television, film and Broadway - and he continues to be an amazing activist for his community.
In celebration of Pride Month, the Lead With Your Brand!™ Podcast has partnered with Out & Equal Workplace Advocates, the pr...
2022-05-3148 min
Lead With Your Brand!™S3E14: Never Forget Your Audience : David Miller, Chief Marketing Officer, San Diego Zoo Wildlife AllianceHave you ever wanted to learn about marketing yourself directly from a seasoned CMO? This is your chance! Jayzen is thrilled to welcome his old friend, David Miller, to the show. David is the CMO of the San Diego Zoo Wildlife Alliance, home of the world famous San Diego Zoo and Safari Park, two of the top tourist destinations in California. David shares a number of fantastic stories and lessons from his incredible career through what is arguably the most dynamic period in modern marketing and advertising. He knows firsthand the power of a great brand, and how to...
2022-04-0548 min
Lead With Your Brand!™S3E13: Turning Your Story into a Million Dollars : Jamie Wolf, CEO and President, Million Dollar Story AgencyIn honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.
Jayzen is excited to welcome Jamie Wolf to the show. She is the CEO and President of Million Dollar Story Agency, a global agency working with entrepreneurs and leaders across industries and verticals to build their brand market authority and visibility. Having an incredible career as an entrepreneur, Jamie has created and built multi-million dollar comp...
2022-03-2942 min
Lead With Your Brand!™S3E12 : Career Dreams into Action : Migdalia Figueroa President & General Manager, Telemundo OrlandoIn honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.
Jayzen is thrilled to be joined by Migdalia Figueroa, President & General Manager of Telemundo Orlando. Starting as an intern knowing no one in the business, Migdalia has built a truly remarkable career by always being ready to dream big, take a risk and develop the skills needed to succeed in her next role. She is an E...
2022-03-2247 min
Lead With Your Brand!™S3E11 : Communications and Career Chapters: Bobby Amirshahi, Senior Vice President, Corporate Communications, Macy’s, Inc.In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.
Jayzen is excited to welcome Bobby Amirshahi to the show! Bobby is the Senior Vice President of Corporate Communications for Macy’s, Inc and manages all communications for the entire enterprise. After an incredibly successful communications career in cable television and entertainment, Bobby made a complete industry shift when joining Macy’s. He shares a fantasti...
2022-03-1548 min
Lead With Your Brand!™S3E9 : The Software Sorceress : Rebecca Norlander Global Head & Vice President, Personal Systems Software Engineering HP Inc.In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.
Jayzen is thrilled to welcome Rebecca Norlander to the show! Rebecca is the Global Head and Vice President of Software Engineering for HP’s Personal Systems business group. With her guidance, the Personal Systems Software team is responsible for developing meaningful customer experiences that amaze and delight, across HP personal computing devices.
Rebecca has al...
2022-03-0151 min
Lead With Your Brand!™S3E8 : Selling Your Brand : James Lavallee : Vice President, Global Marketing, The Trade DeskJayzen is excited to welcome his friend, James Lavallee to the show! James is currently the Vice President of Global Marketing for The Trade Desk Dr. where he runs a team responsible for increasing global awareness and for positioning The Trade Desk as the programmatic leader and trusted partner for clients in the advertising ecosystem.
James has had an incredible career in sales and television advertising across Discovery Networks, ESPN, Comcast and NBCUniversal. Early in his career, he took very deliberate steps to build and hone his personal brand, which has led to career breakthrough after career...
2022-02-2249 min
Lead With Your Brand!™S3E7 : The Brand Beyond The Doctor : Dr. Imani J. Walker. Chief Medical Officer & PsychiatristJayzen is thrilled to welcome Dr. Imani Walker to the show! Dr. Imani is a physician trained in General Adult Psychiatry, author and commentator. You’ve probably also seen her on Bravo’s “Married to Medicine: Los Angeles” and “Watch What Happens Live.” She shares some amazing career stories and advice on how she has developed a clear brand voice. Always an advocate for those in the community who need help, much of Dr. Imani’s work focuses on providing mental health to underserved populations, including homeless, incarcerated and indigent people. She is a strong advocate for breaking mental health stigmas...
2022-02-1547 min
Lead With Your Brand!™S3E6 : A Career in Giving Voice : Areva Martin Civil Rights Attorney & Best Selling AuthorIt’s the final week of the #LeadWithYourBrandChallenge!
Each week since we started 2022, Jayzen has been breaking down the Lead With Your Brandtm system into its five steps. With our final step, the Challenge is focused on Step Five: Promote Yourself.
You have heard the old saying, “if a tree falls in a forest and no one is around to hear it, does it really make a sound?” The same thing is true about your brand. You can do all of the work to put it down on paper and be thoughtful about your actions and yo...
2022-02-0845 min
Lead With Your Brand!™S3 E5 : Building Space for Storytellers : Keesha Boyd, Executive Director for Multicultural Video and Entertainment, ComcastIt’s time to Lead With Your Brand…New Year!
It’s week 5 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Four: Keep Up Your Image.
The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Great brands think about their brand filter. Create your formula that determines the way that y...
2022-02-0143 min
Lead With Your Brand!™S3E4 : The Mayor of Firsts : Sepi Shyne : Mayor Pro Tempore, City of West HollywoodIt’s time to Lead With Your Brand…New Year!
It’s week 4 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Three: Refine Who You Want to Be.
Now it is time to take your brand attributes and turn up the volume to be the best you you can be. I don’t just say, “I’m a good presenter.” I say, “I’m a showman!” I don’t just say, “hey I’m well networked and have great relationshi...
2022-01-2539 min
Lead With Your Brand!™S3E3 : The LinkedIn Whisperer : Jennifer Darling : Sales and Marketing ExpertIt’s time to Lead With Your Brand…New Year!
It’s week 3 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Two: Know What You Stand For Today.
Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” or “I want to be Sheryl Sandberg” or “I want to have Oprah Winfrey‘s brand,” the truth is, you are not Oprah, and you...
2022-01-1845 min
Lead With Your Brand!™S3E2 : Unscripting Your Career : Patrick Huey: Executive Director, The Quin HouseIt’s time to Lead With Your Brand…New Year!
It’s week 2 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step One: Define Your Audience.
You have got to find your target audience. Let’s make it really simple. Think about the people who love you. Who are your raving fans today? Who buys your services? Who promotes you? Who asks you to be on their team? Now, what is the secret sauce between that group of peopl...
2022-01-1140 min
Lead With Your Brand!™S3E1 : Hollywood’s Ultimate Insider : Mike Sington: Entertainment, Pop Culture, and Lifestyle ExpertIt’s time to Lead With Your Brand…New Year!
As we start 2021, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week’s episode provides an introduction to the system and each week following you’ll learn a new skill and will be able to download a free PDF at leadwithyourbrand(dot)com to help you develop and refine your professional brand and achieve your next career breakthrough in 2022!
Plus, hear from amazing leaders in enter...
2022-01-0443 min
Lead With Your Brand!™S2E48 : Never Play Small : Renée Baker, Head of Private Client Group Advisor Inclusion Networks, Raymond JamesJayzen is thrilled to welcome Renée Baker to the show. Renée has had an incredible career journey in the financial industry as an advisor, CMO and now Head of Private Client Group Advisor Inclusion Networks for Raymond James. Renée shares a wealth of experience in how to be an effective leader and versus just being a manager of people and things. Her mantra of “never playing small” is a lesson for anyone’s career.
Guest Bio
Renée Baker
Head of Private Client Group Advisor Inclusion Networks
Raymond James
...
2021-12-2144 min
Lead With Your Brand!™S2E47 : The Fun of Building A Movie Brand : Matt Atchity, General Manager, MoviefoneDescription:
Jayzen is excited to welcome his old friend and colleague, Matt Atchity to the show. As the self-proclaimed “ultimate film nerd,” Matt has been a pioneer in the world of websites for the entertainment industry. He led the team that brought Rotten Tomatoes and the Tomatometer into the lexicon, making it a household name. He shares a ton of insights into his personal brand and leadership style, all rooted in having fun and having a passion for what you do.
Matt has been seen in local and national media as a movie expert and is c...
2021-12-1438 min
Lead With Your Brand!™S246 : Human Doing to Human Being : Nathalie Trouillot- Lubensky, CEO, The Center for Integrated LeadershipLEAD WITH YOUR BRAND!™ Podcast
Season 2, Episode 46 : Human Doing to Human Being : Nathalie Trouillot- Lubensky, CEO, The Center for Integrated Leadership
Description:
Jayzen is thrilled to welcome Nathalie Trouillot- Lubensky to the show. She has had an incredible career with 20+ years in executive marketing, she has managed $250M P&Ls and developed brand-boosting 360 campaigns. Always leading with her human-centered and people first approach to business, she’s held senior management positions at Edmunds.com. Disney, ESPN and SONY Pictures and shares some of her top career breakthroughs and the wisdom that got her ther...
2021-12-0742 min
Lead With Your Brand!™Fan Favorite : Navigating the Career Lattice : Gail McGovern, CEO, American Red CrossDescription:In this season of giving and helping others, Jayzen welcomes Gail McGovern to the show. Gail is the president and CEO of the American Red Cross. She brings insightful reflections and wisdom from her amazing career leading billion dollar organizations and transforming the Red Cross into a 21st Century emergency response and blood services organization.In the midst of “the great resignation,” now is the time for a career mindset shift. Think about your career not as a ladder to climb in a linear fashion, but as a lattice to explore. Oftentimes, the best care...
2021-11-2348 min
Lead With Your Brand!™S2E44 : Know the “Why” In Your Career : Jill Tang Serial Entrepreneur, Community Builder and Women in STEM advocateSeason 2, Episode 44 : Know the “Why” In Your Career : Jill Tang
Serial Entrepreneur, Community Builder and Women in STEM advocate
Description:
Finding purpose in one’s career is a struggle for many people. Jayzen’s guest this week, Jill Tang, has built an incredible career and opened doors for women in tech across Asia by truly understanding her purpose and staying true to it everyday. Based in Shanghai, China, Jill is the co-founder of Ladies Who Tech and works tirelessly for the advancement of women in the tech industry, reaching over 50,000 members in Asia. She is a...
2021-11-1639 min
Lead With Your Brand!™S2E43 : Bringing Insights to Life : Adriana Waterston, Chief Revenue Officer and Insights & Strategy Lead, Horowitz ResearchJayzen is excited to welcome Adriana Waterston to the show. As a self-proclaimed “research junkie,” Adriana helps her clients and industry better understand diverse consumer segments. Her specialty is in “finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts,” making research more relatable and practical in purpose.
She has a great career story to tell, from drama class with Debra Messing to evolving into one of the top researchers in the business and recently launching a new practice for the emerging cannabis market.
Guest Bio
Adrian...
2021-11-0937 min
Lead With Your Brand!™S2E42 : The Constant Innovator : Harry Kargman, Founder & CEO, KargoJayzen is thrilled to welcome Harry Kargman to the show. As the founder and CEO of Kargo, a leading tech-focused marketing firm, Harry brings a wealth of business insights and advice on how best to keep up the pace, keep it all balanced and how to use a changing marketplace to your advantage. Harry’s experience building Kargo from the ground up has given him a deep understanding of the latest trends. He is a frequent speaker and panelist at CES, IAB, Advertising Week, Websummit, Cannes and other advertising and technology conferences, and has been featured in The New Yo...
2021-11-0245 min
Lead With Your Brand!™S2E41 : Branding the Story, Liberty Zabala, Reporter & Weather Anchor, FOX 5 San DiegoJayzen is excited to welcome Liberty Zabala to the show. As a seasoned reporter and television anchor, Liberty brings her amazing personal brand to every story. From interviewing Oprah to covering mass tragedies, Liberty has an incredible career story that has earned her four Emmy awards.
Liberty is a graduate of the "FBI Citizens Academy" at the FBI San Diego Field Office during Spring 2019. Liberty is currently on the Dean's List at American Military University while pursuing her Master of Arts in Homeland Security with a concentration in Counterterrorism.
Guest Bio
Liberty Zabala
2021-10-2639 min
Lead With Your Brand!™S2E40 : Content and Community, Karen Horne, SVP, Equity and Inclusion Programs, WarnerMedia.Jayzen is thrilled to welcome Karen Horne to the show. With over 20 years of experience in the entertainment industry, she has been recognized as a Diversity and Inclusion pioneer and pipeline builder. Through the programs that she creates and runs, she works to bring voice and opportunity to underserved communities and ensure that what we see as audience members reflects that communities that we live in.
Karen has had an amazing career, from getting a job at ABC while in college and working hand in hand with Bob Iger who was an emerging leader at Disney, to...
2021-10-1942 min
Lead With Your Brand!™S2E39 : Accessible Healthcare on Brand, Dr. Ilan Shapiro, Medical Director, Health Education and Wellness, AltaMedIn the final week of Hispanic Heritage Month, Jayzen is pleased to welcome Dr. Ilan Shapiro to the show. Throughout his career, Dr. Shapiro has been an outspoken health advocate for the Hisapnic community and has worked tirelessly to create health policy that is both accurate and accessible. During and before the COVID-19 pandemic, he’s been a featured commentator on CNN, NBC, Univision, Telemundo and EstrellaTV and other international channels to share critical evidence based information for the community.
Currently, Dr. Shapiro serves as AltaMed’s Medical Director of Health Education and Wellness, helping to create and...
2021-10-1243 min
Lead With Your Brand!™S2E38 : Pioneering Bicultural Content , Flavio Morales, Executive Vice President, Endemol Shine Latino, U.S. InitiativesIt’s week three of Hispanic Heritage Month, and Jayzen is thrilled to welcome Flavio Morales to the show. Morales, an experienced programming executive and producer, develops unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace. He has an amazing career story to share, which began when he formed ILLEGAL Interns, a public access show in East LA for bicultural Latinos while he was in high school. He’s gone on to work on some of the most iconic shows reaching the hispanic community.
He’s currently serving as an executive producer on the se...
2021-10-0547 min
Lead With Your Brand!™S2E37 : Lean Into Change, Margaret Lazo, Chief Human Resources Officer, Univision Communications Inc.As we continue to celebrate Hispanic Heritage Month, Jayzen welcomes Margaret Lazo to the show. Starting her human resources career in retailing, Margaret brings a wealth of knowledge across several industries and has built a passion for helping organizations navigate change. She is a huge advocate for diversity and has worked tirelessly to develop a sense of community and belonging for her workforce.
Margaret Lazo is Chief Human Resources Officer for Univision Communications Inc., the leading media company serving Hispanic America. In this role, she leads all aspects of people strategy including talent development, organizational design, total r...
2021-09-2840 min
Lead With Your Brand!™S2E36 : The Multicultural Connection : Oswald M. Méndez, CEO, New World ReadyFor the first time ever on the Lead With Your Brand! Podcast, you will hear Jayzen truly surprised with “wait..you were on The Amazing Race??!!” And, now as CEO of a leading multicultural marketing agency, that’s just one of the great stories and useful insights that Oswald Mendez brings to the show.
As a kickoff to Hispanic Heritage Month, Jayzen is so thrilled to welcome Oswald to the podcast. As an openly gay man of Cuban decent, Oswald not only celebrates his own multiculturalism, he continually works to help brands understand and better meet the needs...
2021-09-2138 min
Lead With Your Brand!™S2E35 : Bold for Good : Susan Jin Davis, Social Impact Officer, Al Roker EntertainmentDescription:
Jayzen is so thrilled to welcome his former colleague and all around amazing person, Susan Jin Davis, to the podcast. Susan has an amazing story to tell that is truly at the intersection of career and life. She has an incredible understanding how intertwined work and life are and need to be. As a self-proclaimed “change agent,” Susan leads with her bold brand to support her community and the world we all share, with a “pay it forward” attitude, constantly trying to open doors for those around her.
Susan has had an incredible career journey...
2021-09-1446 min
Lead With Your Brand!™SEASON 1 FAN FAVORITE : Building Your Brand With A Brand Marketer : CEO, Jackie HernandezDescription:
Every single person has a brand, whether you think you have a brand or not. The real question is, are you consciously competently making strategic choices to show up with the brand that you want? In this premier episode, Jayzen introduces the concept of personal branding and how the Lead With Your Brand™ system can help you develop your own brand using a real brand marketer’s toolkit. Ultimately, answering the question, in your career, “Are you coffee, or you Starbucks?”
Jayzen welcomes Jackie Hernandez to the show. She is the CEO and Co-Founder of NewMaj...
2021-09-0740 min
Lead With Your Brand!™S2E34 : The Ultimate Linked Networker : Nawal Fakhoury, Director, Employee Experience @ LinkedInJayzen is so excited to welcome Nawal Fakhoury to the show! If you have ever wondered if you could do more with your LinkedIn profile and how and why some people just seem to have all of the connections, this is the show for you! As the Director of Employee Experience at LinkedIn, she is the “official” LinkedIn Cheerleader. She’s made it her mission to cheerlead for the employees and the company both inside and outside of the LinkedIn walls and drive company culture. Nawal shares her best tips and tricks on how to build your network and hone y...
2021-08-3149 min
Lead With Your Brand!™S2E33 : The Supersonic Marketer : Rita Drucker, Head of Marketing Partnerships, Boom SupersonicJayzen is thrilled to chat with Rita Drucker on the show. Rita has one of those super cool jobs that you hear about and has had an incredible career journey across entertainment, tech and now aviation. In her words, “your career is basically a suitcase,” taking skills and experiences from each position and bringing them with you to the next. Rita has packed an amazing suitcase and has fantastic stories and advice that anyone can learn from. Currently, she is in the inaugural role of Head of Marketing Partnerships for supersonic manufacturing company Boom, which is creating a sustainable supe...
2021-08-2445 min
Lead With Your Brand!™S2E32 : Expanding the Hollywood Voice : Kelly Edwards : Writer, Executive, Diversity Thought LeaderJayzen is excited to welcome an old friend, Kelly Edwards, to the show. Kelly is an immensely successful writer, producer and diversity advocate in Hollywood. Her career has taken her to every major studio in Hollywood, and at each stop she has constantly strived to open doors and expand diversity in the entertainment industry. She formerly oversaw diversity for the twenty networks of NBCUniversal and currently is a writer on Our Kind of People, due out this fall on FOX.
Kelly has a remarkable career story to tell - regardless of industry. She has been able to...
2021-08-1738 min
Lead With Your Brand!™S2E31 : The Tech-Focused Innovator : Richard Culatta, CEO, International Society for Technology in EducationJayzen is thrilled to welcome Richard Culatta to the show. Richard has spent his career helping people, organizations and government use technology and innovation to be more successful. Always looking for breakthrough solutions, Richard’s new book Digital for Good: Raising Kids to Thrive in an Online World (HBR Press) uncovers the challenges with our current approaches to preparing young people to be effective humans in virtual spaces and presents a path to a healthier and more civil future digital world.
Richard was appointed by President Obama as the Executive Director of the Office of Educational Technology fo...
2021-08-1041 min
Lead With Your Brand!™S2E30 : The Ancient Adviser : Charles Vogl, Author, Speaker & AdviserJayzen is excited to welcome an old friend to the show, Charles Vogl. Charles is one of those people who seems to have had many careers, all of which have brought him to where he is today. From joining the Peace Corps, to bootstrapping his work as a filmmaker by waiting tables and eventually winning an international award for the film, to now an accomplished author, speaker and adviser. His work reflects a calling to help leadership create a culture of belonging in the most lonely era in organizational history. Drawing on three thousand years of spiritual traditions, Charles...
2021-08-0337 min
Lead With Your Brand!™S2E29 : The Social Justice Warrior : Marjorie Gilberg, CEO, NCJW LAJayzen is thrilled to welcome Marjorie Gilberg, CEO of NCJW LA, to the show. As a “triple bottom line enthusiast,” Marjorie has dedicated her career to advancing causes in the non-profit sector with the belief that profit, people and planet can all thrive together. She brings a wealth of experience creating successful partnerships that bridge the gap between corporations and nonprofits, creating successful outcomes for all involved.
Marjorie's “fix it” approach to management has made her a sought-after leader who knows how to turn an organization around with lessons we can all learn from.
Guest Bio
...
2021-07-2739 min
Lead With Your Brand!™S2E28 : The WE Builder: Author & Cross-Cultural Consultant, Laura KriskaJayzen is excited to welcome Laura Kriska to the show. She is a successful author, including her first book The Accidental Office Lady where she shares her experience as the first American woman to work in Honda Motor Company’s Tokyo headquarters when she was twenty-two years old.
Laura’s latest book, The Business of WE, presents a practical roadmap for building cohesive, high-performing teams, regardless of members’ differences. Drawing on her decades of international experience as a cross-cultural consultant, Kriska shares her unique mindset and proven method: WE-building.
She shares her personal career and brand jo...
2021-07-2042 min
Lead With Your Brand!™S2E26: The CEO Who Serves : CEO, Los Angeles LGBT Center, Lorri JeanWhat an incredible month of LGBTQ+ guest over the past four weeks! As we bring Pride on Brand and LGBTQ+ Pride Month to a close, Jayzen is thrilled to welcome Lorri L. Jean, the CEO of the world's largest LGBTQ+ non-profit, the Los Angeles LGBT Center. As CEO, Lorri has driven a period of unprecedented expansion, increasing the budget from $8 to $150 million, the number of locations from one to ten and the numbers of people served annually to more than a half million
In celebration of Pride Month, the Lead With Your Brand Podcast has partnered with...
2021-06-2944 min
Lead With Your Brand!™S2E25: From Emmy to Inclusion : SVP, NBCU News Group, Yvette MileyWe’re still celebrating Pride On Brand for LGBTQ+ Pride Month! This week, Jayzen is excited to welcome Yvette Miley to the show. Yvette is the SVP of Diversity, Equity and Inclusion for the NBCU News Group. Her responsibilities include recruiting and retention, training and development, employee engagement, strategic partnerships, and editorial initiatives across all four networks.
She has worked for NBCUniversal for 27 years and is the recipient of many of the industry’s highest honors. She received three Emmy Awards, including an Emmy for the MSNBC and NBC News coverage of the Supreme Court ruling on same...
2021-06-2245 min
Lead With Your Brand!™S2E24 : The Out Global Executive : President, Dow North America, Louis VegaHappy LGBTQ+ Pride Month! It’s week three of Pride On Brand, and Jayzen is thrilled to welcome Louis Vega to the show. Louis A. Vega serves as president of Dow North America and vice president, Government Affairs & Advocacy, North America.
Over his 20+ year career at Dow, Vega has gained wide-ranging expertise, honed his strong business acumen, and led significant growth projects and business development programs. All of this has been augmented through his extensive international experience, which includes roles in Horgen, Switzerland; Washington D.C.; Dubai, UAE; Midland, Michigan; New York, New York; and Melbourne, Australia.
...
2021-06-1549 min
Lead With Your Brand!™S2E23: The Telly Brand of Broadway : Broadway Star & Producer, Telly LeungHappy LGBTQ+ Pride Month! We’re in week two of LGBTQ+ Pride Month and Jayzen couldn’t be more excited to welcome Telly Leung to the show. Telly has performed in seven Broadway shows, including the starring role in Disney’s Aladdin for over two years. He is also a producer, director and professor and always brings the unique “Telly” brand to the job, which as been shaped by his family history and by embracing his true self. Telly shares amazing wisdom that applies to whatever profession you are in.
In celebration of Pride Month, the Lead With Your...
2021-06-0847 min
Lead With Your Brand!™S2E22 : The Power of True Self : Senior Vice President, Jennifer HendersonHappy LGBTQ+ Pride Month! Jayzen is thrilled to be kicking off Pride Month with Jen Henderson, who has had a career in tech spanning over thirty-five years and is a fierce advocate for LGBTQ+ causes. She is currently the Senior Vice President of Systems Engineering Delivery for Corporate and Institutional Banking at PNC. Jen knows firsthand the power both in and out of your career that comes with accepting one's true self.
In celebration of Pride Month, the Lead With Your Brand Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ...
2021-06-0143 min
Lead With Your Brand!™S2E20: Leading with Authenticity : Congressman Mark TakanoJayzen is excited to welcome a very special guest to the show for AAPI Heritage Month, Congressman Mark Takano, who proudly represents California's 41st district and serves as Chairman on the House Veterans Affairs Committee. Starting his career as a teacher, Mark has always been a huge advocate for education and has worked to improve his community for over twenty years. In 2012, Mark became the first openly gay person of color to be elected to Congress. His family roots in Riverside, CA go back to his grandparents who, along with his parents, were removed from their respective homes and...
2021-05-1832 min
Lead With Your Brand!™S2E18: The Capacity Builder : CEO, Sue Ann HongEvery week in May we are celebrating AAPI Heritage Month! Each week, tune in to hear the stories of amazing leaders who have and continue to shape culture and transform their businesses, all who happen to be of AAPI descent. In addition, you can check out some incredible shows from Season 1 at https://www.leadwithyourbrand.com/aapi with a number of our favorite APPI voices from the podcast.
So, to all of our AAPI colleagues and friends, we salute you.
Jayzen is excited to welcome Sue Ann Hong to the show. After a long and...
2021-05-0432 min
Lead With Your Brand!™S2E17: An Unforgettable Career Pattern : CEO, Katy PolsbyIf you’ve ever watched The Golden Girls and noticed the iconic banana leaf wallpaper, then you know the company of our next guest. Jayzen is excited to welcome Katy Polsby, CEO of CW Stockwell to the show this week. Now in it’s fourth generation, the company was founded in 1905 by Clifton Stockwell. While CW Stockwell is currently known most for Martinique®, their iconic banana leaf design, for the better part of the 20th century the brand was known for quite an extensive collection of dynamic, colorful, often insouciant patterns within fabric and wallcoverings. Taking the reins in recen...
2021-04-2744 min
Lead With Your Brand!™S2E16: The Color of Energy : CEO, Andy LothianSelf-awareness is the foundation of excellent teamwork, improved communication, enhanced productivity and truly inspirational leadership. Jayzen is thrilled to welcome Andy Lothian, the CEO of Insights Group, to the show this week. Insights Group is a global leader in providing people development programs that help companies get the very best from their people at work. It is a journey that begins with helping people increase their self-understanding. As co-founder of the company, Andy serves as the visionary leader and CEO that has propelled the company to new heights. Starting his career in banking, Andy has a powerful story of...
2021-04-2045 min
Lead With Your Brand!™S2E15: Mentorship, Communications and Change : Vice President Of Communications And Social Impact, Michelle AlbanJayzen is excited to welcome his friend, Michelle Alban, to the show. Michelle handles communications and social impact for ViacomCBS Networks Americas. Michelle brings amazing career experiences that we all can learn from. As a veteran of the US Air Force, Michelle has great advice for those who are making the transition to a civilian career - including key elements to understanding what your brand is.
Jayzen has presented his signature Lead With Your Brand!™ keynote address to audiences all over the world, helping people build their personal brand. One question that comes up nearly every time is...
2021-04-1340 min
Lead With Your Brand!™S2E14: Inspiring Through Sports : Best Selling Author and Keynote Speaker, Ross BernsteinJayzen is thrilled to welcome Ross Bernstein to the show. While at the University of Minnesota in the late 1980’s, Ross seized the opportunity to don the “Goldie The Gopher” team mascot costume and recreate the character. Building on his love of sports, he wrote his first book about his “rodent” experiences on the hockey rink while still a student. Moving on to publish nearly fifty books about sports, Ross is now one of the most sought after keynote speakers reaching corporate America and international audiences alike.
As a speaker, Ross challenges his audiences to think about the differen...
2021-04-0634 min
Lead With Your Brand!™S2E13: The Entertainment Strategist : Head of Global Brand Strategy, Cameron DillavouIt’s the final week of Women On Brand!
As we wrap up Women’s History Month, the team at the Lead With Your Brand! Podcast is making the commitment to have no less than 50% of our guests be amazing industry-leading professionals, who just happen to be women. Over the last month, we have shared the stories of amazing women who have risen above and truly had an impact on our world through their work. If you haven’t already, check out www.LeadWithYourBrand.com/women to listen to the entire showcase of our favorite female voices from t...
2021-03-3047 min
Lead With Your Brand!™S2E12: A Pioneering Career : Chairman & CEO, Paula MadisonCelebrating Women’s History Month with WOMEN ON BRAND!
As we continue with Women’s History Month, we are thrilled to share the stories of amazing women who have and continue to shape culture and transform their businesses. Throughout the month, we are showcasing amazing leaders - all who happen to be women, and who continue to impact in their industry and the world. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/women with a number of our favorite female voices from the podcast.
So, to all of the...
2021-03-2341 min
Lead With Your Brand!™S2E11 - The Entertainment Industry Changemaker : Executive Director, Kirsten SchafferWelcome to WOMEN ON BRAND!
We are thrilled to be showcasing some of the amazing women who are shaping culture and transforming their industries. In celebration of Women’s History Month continues, we are showcasing amazing leaders - all who happen to be women, and who continue to have an impact in their industry and on the world. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/women with a number of our favorite female voices from the podcast.
So, to all of the women who lead with their br...
2021-03-1636 min
Lead With Your Brand!™S2E10 - The Original Odd Mom : Best Selling Author, Jill KargmanWelcome to WOMEN ON BRAND!
Our celebration of Women’s History Month continues! Each week in March, we are showcasing amazing leaders - all who happen to be women, and who have had an impact in their industry and on the world. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/women with a number of our favorite female voices from the podcast.
So, to all of the women who lead with their brand everyday, we salute you.
Jayzen is thrilled to welcome Jill Kargman to the sh...
2021-03-0944 min
Lead With Your Brand!™S2E9 - The LeadHERship Developer : National Director, Joanne Tabellija-MurphyWelcome to WOMEN ON BRAND!
In celebration of Women’s History Month, we are showcasing some of our favorite female voices from the Lead With Your Brand! Podcast who continue to share their wisdom and move their industries forward. Each Tuesday in March, we will be featuring another amazing leader - who happens to be a woman - on the podcast with valuable insight that we can all use.
Be sure to check out LeadWithYourBrand.com/Women to listen to some of our favorite episodes with female leaders from our first season, and new episodes ea...
2021-03-0232 min
Lead With Your Brand!™S2E8 - The Sports Cowboy : Kosha Irby, CMOJayzen is excited to welcome Kosha Irby to the show. Kosha has had an incredible career in sports marketing and the business of sports after starting as a student athlete. He is currently the CMO of Professional Bull Riders (PBR), and first to admit he’s not what people think of as a cowboy. He continues to be successful in leveraging his unique perspective to help expand the PBR brand.
People who experience a Lead With Your Brand workshop or keynote often want to explore more on how to put the system into action to benefit their ca...
2021-02-2338 min
Lead With Your Brand!™S2E7 - The Mad Cool Creative : Dr. Jennifer E. Turner, EVP TriStar TelevisionJayzen is thrilled to welcome Dr. Jennifer Turner to the show. In addition to overseeing creative on some of the most iconic television shows we all love at Sony Pictures Television, Jennifer is also the founder of Mad Cool Fitness where she brings her love of storytelling and passion for fitness to help people transform their lives.
A common question from people starting to develop their personal brand is “What if my brand is different at work and at home?” The reality is that although there is always situational context, you are really just one brand. What’s impo...
2021-02-1635 min
Lead With Your Brand!™S2E6 - The Purposeful Gamer : Professor and Gaming Industry Expert, Gordon BellamyWelcome to the Lead With Your Brand New Year Challenge! Week 6 : Promote Yourself
Welcome to the final week of the #LeadWithYourBrandChallenge! For past five weeks, Jayzen has been breaking down the Lead With Your Brandtm system into steps so YOU can Lead With YOUR Brand! If you’ve missed any steps along the way, simply go back to the top of January, listen to each episode and visit https://www.leadwithyourbrand.com to download the free PDF worksheets and the Five Steps To Lead With Your Brand!™
You have heard the old saying, “if a tree f...
2021-02-0944 min
Lead With Your Brand!™S2E5 - The Consummate Relationship Builder : Director of Microsoft Executive Engagements , Celeste AlleyneWelcome to the Lead With Your Brand New Year Challenge! Week 5 : Keep Up Your Image
It’s week 5 of the #LeadWithYourBrandChallenge! For those just joining the Challenge, each week, Jayzen is breaking down the Lead With Your Brandtm system into steps so YOU can Lead With YOUR Brand! If you’ve missed any steps along the way, simply go back to the top of January, listen to each episode and visit https://www.leadwithyourbrand.com to download the free PDF worksheets and the Five Steps To Lead With Your Brand!™
Now that you’ve supersized your bra...
2021-02-0242 min
Lead With Your Brand!™S2E4 - Lead With Your Obsession : Broker Associate & CPA, Ivan EstradaWelcome to the Lead With Your Brand New Year Challenge! Week 4 : Refine Who You Want to Be
On to week 4 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into steps for you to follow along. If you are just joining us, it’s not too late! Just go back to the top of January, listen to each episode and visit https://www.leadwithyourbrand.com to download the free PDF worksheets and the Five Steps To Lead With Your Brand!™
Last week, your assignment was to find 5 to 8 brand attr...
2021-01-2643 min
Lead With Your Brand!™S2E3 - The Magic Behind the Button : CEO, Maureen AndersonWelcome to the Lead With Your Brand New Year Challenge! Week 3 : Know What You Stand For Today
We are moving through another week of the #LeadWithYourBrandChallenge! This is week 3 of the six week challenge to help you Lead With Your Brand in 2021! Jayzen is breaking down the Lead With Your Brandtm system and sharing a new step each week. This week is about knowing what you stand for today and finding the words to describe it. It’s all about being the best authentic you. After listening, visit https://www.leadwithyourbrand.com to download a free PDF wor...
2021-01-1938 min
Lead With Your Brand!™S2E2 - The Multi-Hyphenate Journalist : Host, Jack RicoLead With Your Brand New Year Challenge! Week 2 : Define Your Audience
As we jump into 2021, Jayzen is thrilled to continue with the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brandtm system into five steps so that you can own your career in 2021 and achieve your next career breakthrough. This week is all about your career audience. Like any great brand, you have to determine who your super fans are so that you can super serve them. That is, who are the people in your career that come to...
2021-01-1242 min
Lead With Your Brand!™S2E1 - Living Your Brand : Chef Susan FenigerNow is the time to Lead With Your Brand New Year!
As we start 2021, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next six weeks, Jayzen is breaking down the Lead With Your Brandtm system into five steps. This week’s episode provides an introduction to the system and each week following you’ll learn a new skill and will be able to download a free PDF at https://www.leadwithyourbrand.com to help you develop and refine your professional brand and achieve your next career breakthrough in 2021!
Plus, hear from amazing lead...
2021-01-0538 minLead With Your Brand!™S1E20 - Season One In ReviewAs we close out what is undoubtedly one of the most challenging years for most of us, we’d like to take a moment to reflect on the first season of the Lead With Your Brandtm Podcast and everything that happened in 2020. We were so fortunate to have so many incredible leaders as our guests this season and extend a heartfelt thank you to each of them. And of course, if you missed any episodes along the way, now is a great time to go back and listen.
Jackie Hernandez : CEO And Co-Founder Of NewMajorityReady
El...
2020-12-2940 min
Lead With Your Brand!™S1E19 - Navigating the Career Lattice : CEO, Gail McGovernIn this season of giving and helping others, Jayzen welcomes Gail McGovern to the show. Gail is the president and CEO of the American Red Cross. She brings insightful reflections and wisdom from her amazing career leading billion dollar organizations and transforming the Red Cross into a 21st Century emergency response and blood services organization.
As we roll into 2021, now is the time for a career mindset shift. Think about your career not as a ladder to climb in a linear fashion, but as a lattice to explore. Oftentimes, the best career move you can make is...
2020-12-2247 min
Lead With Your Brand!™S1E18 - Passion Brings Opportunity : CEO, Sharon Smith-AkinsanyaJayzen is excited to welcome Sharon Smith-Akinsanya to the show. Sharon is the CEO of an incredible agency based in Minneapolis that helps Fortune 500 companies attract and retain top diverse talent in their organizations. She brings amazing stories of her career, including her years working for Prince, all with valuable insight and advice.
What’s the best career advice? Find a hole and fill it. Achieving that career breakthrough is not about waiting for a reward, it is about showing your value. What is the need that my department, my company or the industry has right now th...
2020-12-1547 min
Lead With Your Brand!™S1E17 - The Bold Esthetic : Rekha BrarJayzen welcomes Rekha Brar to the show. After a major career pivot, Rekha founded and runs Blossom Box Jewelry, a company on a mission to empower women. From the craftswomen in India to the customer who wants to stand out, Blossom Box is dedicated to this goal throughout the entire process.
All great consumer brands spend an enormous amount of time and energy on their packaging. What will it look like on the shelf? What will attract customers? What is going to drive purchase? The same is true with your own professional brand. One of the primary...
2020-12-0833 min
Lead With Your Brand!™S1E16 - The Dot Connector : Chief Connectivity Officer, Bill ImadaJayzen is excited to welcome Bill Imada to the show. He is the co-founder, chairman and chief connectivity officer of IW Group. He has spent decades helping brands understand multicultural markets and being the official “connector of dots,” bringing people together for the greater good.
Having a diverse network is key to leading with your brand and getting that next career breakthrough. The truth is that when you see a position posted, there is likely already a pool of candidates interviewing for the job because they have been identified through their networks and were top of mind to t...
2020-12-0143 min
Lead With Your Brand!™S1E15 - The 80/20 Executive : Global Head of Virtual Reality, Joanna PopperJayzen is excited to be joined by Joanna Popper, an award winning executive who is blazing the path forward in virtual reality.
The key to ongoing success for any brand, your personal brand included, is to remain centered and relevant to your audience. We have to remain true to our north star, that is our core values, while evolving to meet the needs of our career audience. How has your company and/or industry changed? How have you evolved as a professional to best meet the moment while staying true to who you are? Staying relevant keeps...
2020-11-2438 min
Lead With Your Brand!™S1E14 - The Recovering Nice Girl : Best Selling Author and Coach, Dr. Lois FrankelJayzen is thrilled to welcome the best selling author of Nice Girls Don’t Get The Corner Office, Dr. Lois Frankel.
We all have an array of knowledge, skills, and abilities that we bring to the table. But, when we try to be all things to all people in our career, we really don’t stand out for anything and get lost in the crowd. A strong personal brand architecture brings clarity when communicating who you are, what you do and what value you bring. Your brand architecture let’s people know how to leverage you and shop i...
2020-11-1742 min
Lead With Your Brand!™S1E13 - The Standout Storyteller : SVP and Emmy-winning Producer, Val NicholasIn celebration of Veteran’s Day in the United States, Jayzen talks about personal branding with Val Nicholas who got his start in the US Army and how it impacted on his personal brand and career.
We all pay a premium for the brands that we love. Great brands stand for something and give you a full brand experience, versus just being a commodity product where the lowest cost is all that matters. The same is true of your personal brand and how your career audience sees you. Are you a super-premium brand that commands a higher pr...
2020-11-1041 min
Lead With Your Brand!™S1E12 - The Tech Super Juicer : Partner, Shawni ChenIn your career, are you coffee or are you Starbucks? In today’s world, you can not afford to be a commodity worker. You must have a premium personal brand that makes you stand out from the crowd. A key component defining your brand attributes and then “supersizing” them so they are words that are uniquely you and ownable.
Jayzen is thrilled to welcome Shawni Chen, joining the show from Shanghai, China. Shawni is a partner at PwC with 20+ years of IT application implementation and management experience in the US and China. She is a big advocate for div...
2020-11-0336 min
Lead With Your Brand!™S1E11 - The Humble Badass : SVP, Andréa RichardsonDescription
Just like a strong building, every great brand needs to start with a foundation. Your brand foundation begins with your core belief - that one statement that drives who you are, what you do, and the value you bring. It is your north star.
Jayzen is excited to welcome Andréa Richardson to the episode. She is an award winning communications professional with a core belief in equality and equity. Currently she is an SVP with The Glover Park Group and brings an incredible amount of experience in the multicultural and diversity arena. She w...
2020-10-2739 min
Lead With Your Brand!™S1E10 - The Art of Your Brand : Award Winning Producer, Evan ShapiroDescription:
In order to lead with your brand, you’ve got to have a distinct point of view. Every brand, be it a consumer brand or your own, has to have a solid brand foundation and stand for something. It is all about making consciously competent choices that dictate how you show up everyday and represent your core belief. We all have many talents, but if you try to be all things to all people, you lose sight of your foundation and what makes you unique.
Jayzen is thrilled to welcome Evan Shapiro to the po...
2020-10-2041 min
Lead With Your Brand!™S1E9 - Be the Solution : Editor-in-Chief, Patrick GomezDescription:
Knowing the target audience for your career is key to achieving your next career breakthrough. Like successful brands, you too need to determine who your superfans are so that you can superserve and create a plan to get the attention you deserve.
Patrick Gomez, Editor-In-Chief of The A.V. Club joins Jayzen on the episode. Patrick has already had an incredible career journey, and is just getting started! Prior to his current role at the helm of one of the top pop culture editorial sites, Patrick was a senior editor at Entertainment Weekly and...
2020-10-1340 min
Lead With Your Brand!™S1E8 - Staying True To Your Brand : CEO, Juliette MorrisBrands cannot be created in a vacuum, and neither can your personal brand. It has to be informed by a number of elements, starting with your career strategy that, in large part, is about understanding what your career audience loves about you and needs from you.
Jayzen is excited to welcome the CEO of TuneIn, Juliette Morris. After starting her career in the family business, Juliette decided to follow her passion and it has led to an incredible career across media, entertainment and tech. Always pushing further and working for the next career breakthrough, she has held...
2020-10-0641 min
Lead With Your Brand!™S1E7 - Leading with Empathy, Impatience and Impact : President, Brian GarishGreat brands are defined as much by what they choose NOT to do as by what they choose to do. Having clear guardrails on the brand and being very specific about what actions and communications happen in the market can prevent ‘brand drag.” This is true for your personal brand as well. Exhibiting behavior and making decisions that are not thoughtful drag you off from your core brand values and create drag that gets in the way of the intentional actions that should be amplified to move your brand forward.
Jayzen is thrilled to welcome the president of B...
2020-09-2941 min
Lead With Your Brand!™S1E6 - Being Your Best Authentic Self : CEO, Erin UritusOne of the key elements of the Lead With Your Brand system is digging to understand your tailwinds and your headwinds - those things that help propel your forward and those that pull you back, creating drag on your brand. Diverse leaders are often faced with additional headwinds that stem from societal bias. We find the tension in balancing authenticity with social constructs in our careers. Both the challenge and opportunity is to take those headwinds and turn them into tailwinds to make your brand uniquely you.
Jayzen welcomes Erin Uritus to the show. After an incredible...
2020-09-2236 min
Lead With Your Brand!™S1E5 - Creating Your Next Career Opportunity : Communications Expert Gabrielle GambrellPromoting Yourself is one of the 5 steps of the Lead With Your Brand system. Today, promoting your personal brand requires keeping up your presence on social media. This can feel daunting and challenging. In this episode, Jayzen talks quick and easy ways to engage on social, syndicate great ideas, and create original content that reflects the best you online.
Jayzen welcomes Gabrielle Gambrell to the show. She is shaking up the world with an incredible career - and she is just getting started. As a champion for diversity, equity and inclusion, Gabrielle has held senior positions in...
2020-09-1541 min
Lead With Your Brand!™S1E4 - Becoming The Original Influencer : Perez HiltonYour personal brand must help you achieve your career strategy. It used to be that a typical career would be “climbing the proverbial ladder.” The reality today is that careers are not ladders, rather paths that are sequences of different opportunities, choices and trade-offs. In this episode, Jayzen talks about the need to explore the intersection of your great talents, your great passions, and ultimately, the needs of your organization, industry and customer to find the right path as you drive your career forward.
Perez Hilton, the “original influencer,” joins us on the show to share his incredib...
2020-09-1538 min
Lead With Your Brand!™S1E3 - Building A Great Network : Celebrity Chef, Katie ChinWe all know that having a network of contacts is key to amplifying your personal brand. However, it is more than just having a ton of facebook friends or connections on LinkedIn. Having a network that you can leverage all starts with creating natural relationships that you continue to nurture and build over time. In this episode, Jayzen dives into some of the key points of building relationships, networking, asking the right questions and more.
Katie Chin, celebrity chef, author and TV personality is Jayzen’s guest on the show. She has an incredible career story to te...
2020-09-1540 min
Lead With Your Brand!™S1E2 - Standing Out From The Crowd : Learning Guru & Broadway Producer, Elliott MasieIn this episode, Jayzen explores the idea of your personal brand filters, a key tool in the Lead With Your Brand™ system. Brand filters are the predetermined parameters that help you decide how to show up as the authentic, unique professional that you want to be from the way you dress to the way you “produce” signature work projects.
Jayzen’s guest is Elliott Masie, a pioneer in the learning and development industry. He has produced countless conferences and is an amazing storyteller. In addition to learning, Elliott produces Broadway shows and owns race horses. Learn about Elliott’...
2020-09-1543 min
Lead With Your Brand!™S1E1 - Building Your Brand With A Brand Marketer : CEO, Jackie HernandezEvery single person has a brand, whether you think you have a brand or not. The real question is, are you consciously competently making strategic choices to show up with the brand that you want? In this premier episode, Jayzen introduces the concept of personal branding and how the Lead With Your Brand™ system can help you develop your own brand using a real brand marketer’s toolkit. Ultimately, answering the question, in your career, “Are you coffee, or you Starbucks?”
Jayzen welcomes Jackie Hernandez to the show. She is the CEO and Co-Founder of NewMajorityReady, LLC, a market...
2020-09-1539 min