Shows
Prompted: Builder StoriesAI as a Judgment-Free Strategy Room — For Work’s Hardest Decisions - Ep 41What if AI wasn’t just a productivity tool… but a judgment-free strategy room?In this episode, I sit down with longtime friend and B2B SaaS executive Jeanne Hopkins to explore how she actually uses AI. Not for prompts. Not for hacks. But as a thinking partner.Jeanne has spent decades leading marketing, sales, and revenue teams as a multi-time VP of Marketing and Chief Revenue Officer. In our conversation, she shares how she uses AI to pressure test decisions, challenge assumptions, and run weekly retros on her own performance.We also go d...
2026-03-1014 min
The Growth Wizards PodcastJeanne Hopkins, Marketing and Sales ExpertBeyond Leads: Jeanne Hopkins on VoC, Tech Stacks, and Community-Led GrowthSummaryIf your marketing still revolves around net-new leads, you’re leaving growth on the table. Jeanne Hopkins—former VP of Marketing at HubSpot (employee #100) and veteran B2B/B2C leader with roles at LEGO and Symmetricom—explains why the best marketers own the voice of the customer and build systems that align product, sales, and support. Jeanne shares how she launched an internal blog to unite global teams before “content ops” was a term, why monthly cross-functional VoC forums beat ad-ho...
2025-10-2927 min
Parenting UnderstoodEp. 39 [Revisited] - Using Reward Systems and Token Economies Pt.1 with Dr. Jeanne Donaldson ReleasedIn today's first of two episodes with Dr. Jeanne Donaldson, we discuss using token economies with children to help them establish positive behaviors. Dr. Donaldson defines what a reward/token economy is and how the functions of a reward system can be used, as well as how to avoid misusing them. Dr. Jeanne Donaldson earned her Ph.D. in Psychology from the University of Florida and completed a postdoctoral fellowship at the John Hopkins University School of Medicine at the Kennedy Krieger Institute. Her research focuses on solving issues common in early childhood and assessing child and...
2024-07-3131 min
Book Shop Chats:Episode FOUR: Jeannne Lyet GlassmanAbout Jeanne Lyet Glassman: An only child, I was born in San Francisco, CA in 1955. My father was an aircraft mechanic and pilot, and my mother was an artist. Our family relocated to Colombia, South America when I was two for my father’s job, and we returned to the States shortly before I started kindergarten due to the political unrest and my mother’s concerns about the family’s safety. After graduating with a B.A. in English from Eastern New Mexico University, I moved to Albuquerque with plans to pursue an M.A. in...
2024-07-0539 min
Healing Outside The Box286: Are fecal transplants a thing?For this episode, I go where few podcasters are brave enough to go; that is, a discussion of healthy poop. And more specifically, how to improve the quality of your gut bacteria to have that desirable poop. But first, I get on my soapbox once more to discuss Balance of Nature supplements. The consumer fraud reporting people discuss this company in more detail on their website, which can be found here. I've looked around to find other reviews of these products, but it is hard to find a review that doesn't send you back to Balance of Nat...
2023-06-1614 min
Take Off by Génération EmergentsS2E2 - Flux financiers et développement - avec Olivier JeanneDans cet épisode nous recevons Olivier Jeanne, macroéconomiste et professeur à l'université Johns Hopkins (Etats-Unis).
Nous évoquons avec lui le rôle que joue l'accumulation du capital et les flux financiers Nord-Sud dans la convergence mondiale des niveaux de développement, ainsi que les risques d'instabilité associés à l'intégration croissante des pays du Sud dans les flux financiers mondiaux.
Nous abordons également les enjeux liés à la politique monétaire des pays du Sud soumise à la cyclicité de l'économie-monde ; ainsi que les évolutions récentes de la mondialisation commerciale qui modifient le par...
2023-06-0143 min
This Week in Tech with Jeanne DestroThis Week in Tech with Jeanne Destro-5-19-23: Boom! The Return of Supersonic Commercial FlightImagine being able to fly to LA for lunch, have a business meeting, and then be back home in time for dinner.
It could happen, if a research project currently underway at NASA Glenn Research Center in Cleveland is successful in demonstrating that a new, high tech airplane can break the sound barrier without causing the noisy and destructive sonic booms that helped end commercial supersonic air travel in 2003.
Listen now to our conversation with the Deputy Project Manager for the commercial supersonic technology project at NASA Glenn, Peggy Cornell, and with Walsh University President, Dr. Tim Collins.
Cornell's background i...
2023-05-1924 min
This Week in Tech with Jeanne DestroThis Week in Tech with Jeanne Destro-5-19-23: Boom! The Return Of Commercial Supersonic FlightImagine being able to fly to LA for lunch, have a business meeting, and then be back home in time for dinner.
It could happen, if a research project currently underway at NASA Glenn Research Center in Cleveland is successful in demonstrating that a new, high tech airplane can break the sound barrier without causing the noisy and destructive sonic booms that helped end commercial supersonic air travel in 2003.
Listen now to our conversation with the Deputy Project Manager for the commercial supersonic technology project at NASA Glenn, Peggy Cornell, and with Walsh University President, Dr. Tim Collins.
Cornell's background i...
2023-05-1900 min
Believe you can because you can!Jeanne Hopkins: Fractional C-level help for companies (#435)Unmiss is excited to host Jeanne Hopkins as our guest for this episode. She will discuss the role of fractional C-level executives in companies, offering tips, trends, and valuable insights from her experience. Topics will include: – The benefits of hiring fractional C-level executives – Identifying the right fractional executive for your company – Setting…
2023-02-1446 minBelieve you can because you can!Jeanne Hopkins: Fractional C-level help for companies (#435)Unmiss is excited to host Jeanne Hopkins as our guest for this episode. She will discuss the role of fractional C-level executives in companies, offering tips, trends, and valuable insights from her experience. Topics will include: – The benefits of hiring fractional C-level executives – Identifying the right fractional executive for your company – Setting…
2023-02-1446 min
Rooted In RevenueMaking Use of What Marketers Are Doing RightWe hear about all the ways marketers miss the mark - what they do wrong. What if we focused on what they are doing right and then expand the use of those tactics? Some companies have a team of one or less than five and each must wear several hats. If, as a group, you lay out what is working, analyze the results through Google Analytics and pulling in all the pieces, as a group, you can tackle what is next.
It may be enhancing the most popular pages you have to ensure you move people along...
2023-01-1825 min
Rooted In RevenueHow Are You Marketing To Your Employees?A more complete title is, "How are you marketing to your employees, customers, prospects, community?"
Today I’m talking with Jeanne Hopkins who is launching Salty Marketing Company this month. We’ll cover what a fractional CMO is and isn’t, the four elements of marketing that every company must include or fail.
Employees
Customers
Prospects
Community
Consider this a wake-up call to marketers who are unable to justify their spending. This is part one of our session.
Links from this episode:
Connect with Jeanne on LinkedIn: https://www.linkedin.com/in/jea...
2023-01-1112 min
Marketing Over Coffee2022 Year in Review and Happy Holidays to You!In this Marketing Over Coffee: Just a quick check in and thank you, review of the most popular shows of the year, and holiday giveaway! Direct Link to File Brought to you by our sponsors:Marketing Architects and LinkedIn Headlining this year was Chris' coverage of GA4 and what's happening in AI: Chris on GA4 Most Popular: CJ Gross asks "What's Your Zip Code Story?" It was a huge year for copywriting and working on your pitch: Ann Handley's new edition of Everybody Writes
2022-12-2307 min
The Art of Parenting81: Dealing with Concerning Behavior. With Kim HopkinsAre you wanting a deeper understanding of your child’s concerning behavior and how to help them do better? Listen in to learn a profound process to get them there. It’s time to let go of antiquated forms of discipline such as restraining, secluding, or paddling children, and today my guest shares exactly what to do instead. Click here for Show Notes and Additional Resources! What We Talked About: Helping children solve problems that might be causing challenging behavior Advocating for doing away with punitive methods of discipline such as restraining, seclusion, and paddl...
2022-12-1545 min
The Compound Growth Marketing ShowInterview with Jeanne Hopkins | The Compound Growth Marketing ShowOn this episode, John hosts a conversation with Jeanne Hopkins, CRO of OneScreen.ai, to talk about the first 90 days, marketing and sales alignment, and more.
Hosts: John Short of Compound Growth Marketing
Guests: Jeanne Hopkins, CRO at OneScreen.ai - https://www.linkedin.com/in/jeannehopkins/ Website: https://www.compoundgrowthmarketing.com/
2022-10-1153 min
Finding Focus | Protecting Your Attention in a Noisy Digital WorldManaging Your Resources for a Better Focused Team w/ Jeanne HopkinsThis week Jeanne Hopkins, CRO of OneScreen.AI, joins Melissa to share how she strives to create a more focused and efficient team by refining where they use their resources. With an impressive resume in her back pocket, Jeanne dives into all things marketing, revenue and focus!
2022-10-1144 min
Awakened Anesthetist[PROCESS] Certified Anesthesiologist Assistant Shifting Her Career to Fit Her Shifting Life w/ Maggie MunnIn memory of Caleb Hopkins, CAA. Maggie Munn, CAA is a clinician, educator and mom. Her process episode will expand any CAA who is navigating their own career shift after becoming a parent, any anesthetists who are trying to design their own interpretation of work/life balance, and any CAA student who hopes to one day become an educator. Contact Maggie by email @ Riffelm@umsystem.eduInspired to submit your own CAA journey for our next process episode? Complete this 3 min form to book a 15 min discovery call with me. D...
2022-10-0138 min
Rooted In RevenueThe Importance of a Playbook and Just Sitting for 30 DaysToo many times a new CMO or CRO takes a position in a company and immediately wants to make changes without really observing to see what has been working, experience the company culture and getting to know the team. Jeanne Hopkins has been a CMO or CRO for many notable companies, including HubSpot, Ipswitch, Continuum, and currently OneScreen.ai. She knows the people are the greatest asset a company. In this episode Jeanne talks with Susan about her playbook and how important it is for it to align with that of any company she works for. Sometimes adjustments need...
2022-08-2434 min
Table Fries.Training Idea PuppiesJeanne's guest, Jenn Steele, CEO of Kissmetrics, has come up through the ranks and been at every level at companies. As a new CEO, she remembers being the marketing manager and wrangling the idea puppies. She recalls that these CEOs with free-flowing ideas were a lot of fun, but without a bit of training, the Idea Puppies would be set loose to try to bring each idea to reality without thinking it through. Resources can be wasted without some ground rules as to who initiates the next push since it will affect profitability and focus.
She has...
2022-08-0219 min
Table Fries.7 Tips for Hiring ManagersJackie Ferguson, Talent Acquisition Specialist at OneScreen.ai, has a few tips for hiring managers to help them fill a pool with better candidates and retain them after you get them! She joins Jeanne for this episode of Table Fries, 7 Tips for Hiring Managers.
1. Be flexible. People looking for a new position usually work elsewhere and have to conduct interviews after hours and during lunches. Keep time zones in mind.
2. Piggybacking on being flexible is leaving extra time between interviews for those special candidates that ask great questions that you become super interested in taking...
2022-07-2119 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] The Most Effective Way to Generate DemandI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2022-07-1252 min
Table Fries.You Can’t Become Independent Living Under Your Parents’ RoofMeher's guest is Kajol Chandawalla who is a Customer Success Manager at OneScreen.ai and a pharmacist. That's an unusual combo. She tells us why OneScreen is so different, what her grandmom taught her that has stuck, as well as a reminder to younger people claiming to be independent while still living at home. It just doesn't work that way. Meher and Kajol teach us a few phrases we didn't know in Gujarati, which is Kajol's native language.
2022-07-0519 min
TheySaid: Real Strategies for Customer SuccessThe Meeting That Every VOC Program Is MissingBeyond being the most entertaining guest we’ve had on the show, Jeanne Hopkins, CRO at OneScreen.ai & former CMO at Lola.com, convinced us that the Voice of Customer sync she designed is the most impactful meeting a leader can schedule.
2022-06-1439 min
Table Fries.Live Each Day the Best You Can and Play the UkuleleMeher's guest, Priyanshi Sharma, Media Operations Manager at onescreen.ai says her idea of success for every campaign is when any of her (onescreen.ai) clients post the campaign pictures, the proof of performances that they build together on their social media, actually quite literally promoting all of what they do here and being happy about what they could gain from that.
Meher asks Priyanshi, "What do you like to do in your free time when you have the day off from work, what is it that you like to do?" and received a surprising and delightful a...
2022-06-0714 min
Table Fries.Public Relations is More Than a Bunch of Press ReleasesPublic relations is actually about trying to get conversations going, and actually being able to elevate things that are going on in your organization. That may be external and may be internal. Table Fries host, Jeanne Hopkins says, "One of the things that I really enjoy about BroadPR is it's not just a bunch of press releases. It's the relationships that you have, not only with the media and maybe analysis. Jeanne has been working with her guest, Tracy Wemett, and BroadPR for 20 years. "A PR campaign," Tracy says, "hinges on the relationship with the internal client advocate"...
2022-05-2531 min
Table Fries.Finding her cup of tea - Business Development & OperationsMeher's guest is Visishta Challa, Operations Manager at OneScreen.ai. You'd never know she made such a shift in her path. She says, "Why did I choose engineering? I'm a computer science engineer. And I feel so bad for that because I always wanted to learn management administration skills. I always wanted to be in business management. But my dad wanted me to go ahead with computer science engineering. So I took it. And from day one in my first year of engineering, I was like, no, don't it. This is not my cup of tea. But then I...
2022-05-0919 min
How I Made it in MarketingTeam Building: Loyalty, relationships, pre-selling, and other keys to marketing management successWhen managing a marketing team, success is not necessarily a straight line. No instant inputs and outputs. After all, your team isn’t just filled with employees, it’s filled with human beings.Complex, fallible, emotional, confusing, questioning human beings. All of us, together, experiencing the human condition while trying to be productive, together, working in an organization.I say this because, if you’re not careful you might just fast forward to ramming your way through to the goal. The real challenge is to coax fellow humans along to that goal. Enabling them. Preparing them.
2022-05-0947 min
Table Fries.Don’t Step on the Roses While You’re Looking at the WeedsThis week, we join Jeanne for a special behind-the-scenes look at the most important and sometimes forgotten, side of business; satisfying customer demand. With her guest, Jaclyn Giordano, we can learn about the tools needed to get your message across and satisfy your customers' needs. But while you're being the superhero your customer needs, you also have to prioritize your own wellbeing and take that yoga break. Learn more about the ever-changing landscape of customer satisfaction, making time for yourself while you navigate it all, and what your ringtone says about you in this episode of TableFries. "Don't Step...
2022-05-0218 min
Table Fries.Complete Your Kathak, and Don’t Come Back HalfwayMeher's guest, Devashri Kapade went from patent analyst to 10 years as a professor and then into research and ops at OneScreen.ai. When asked about what she enjoys about being on the OneScreen team, she says, "There's not one set goal that we are moving towards. Everyone has their own agenda working differently, but parallelly. The goal is always to improve what we do. I'm working towards directory. One of my other teammates is working toward place-based CTV."
Trying new things isn't just about work for Devashri. She's tried many hobbies including Kathak dancing. Even when switching...
2022-04-2019 min
Marketing Over CoffeeReal World Marketing with Jeanne HopkinsIn this Marketing Over Coffee: Jeanne Hopkins, CRO of OneScreen.ai joins us to talk about modernizing outdoor advertising Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Previous Interview Her biggest lesson from writing the book QR Codes are finally here Digital ad pricing doubling and tripling through 2021 100+ Forms […] The post Real World Marketing with Jeanne Hopkins appeared first on Marketing Over Coffee Marketing Podcast.
2022-04-1538 minMarketing Over CoffeeReal World Marketing with Jeanne HopkinsIn this Marketing Over Coffee: Jeanne Hopkins, CRO of OneScreen.ai joins us to talk about modernising outdoor advertising Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Previous Interview Her biggest lesson from writing the book QR Codes are finally here Digital ad pricing doubling and tripling through 2021 100+ Forms of out of home advertising 7:15 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sale...
2022-04-1538 min
Table Fries.Nurturing Internal Stakeholders and Internal ChampionsWhen Jenna was riding a beautiful wave of success with her own PR and Marketing firm, she hadn't planned on joining the team for one of her favorite clients. The timing was right, with some personal traumas she was walking through to sell her 3-year-old firm and join OneScreen.ai doing what she does best - media training, strategies and long-term messaging planning. Not one regret for that decision she made 4 months ago. Hear her story and about the joy she has herding cats.
About Jenna Cason:
A decade ago, she dove headfirst into the...
2022-04-0520 min
The Product-Led Revenue Show036 | "Comprehensive Marketing Is Crucial to Support Sales"🎙: In this episode, our host Jorge L Soto interviews Jeanne Hopkins, CRO at OneScreen.AI.
--- 𝐀𝐁𝐎𝐔𝐓 𝐑𝐄𝐏𝐑𝐈𝐒𝐄
Reprise is the enterprise-ready demo/product experience platform for teams that need to tell product stories through demos and product tours to drive product-led growth and close deals faster. With Reprise, business teams capture the front end of their products and get full control to customize the product experience, add interactive guides, share or embed the experience, and analyze usage.
𝐒𝐓𝐀𝐘 𝐂𝐎𝐍𝐍𝐄𝐂𝐓𝐄𝐃
Website: https://www.getreprise.com
Twitter: https://twitter.com/getreprise
LinkedIn: https://www.linkedin.com/company/getreprise
Facebook: https://www.facebook.c...
2022-03-3138 min
Table Fries.Simplifying priorities by asking, “How urgent it is?”Our cohost, Meher Govadia asks our guest, Manvi Malhotra, "How do you decide what's important, what's not, what are the things you need to get accomplished, what can probably get pushed to the bottom of the list?" Manvi says the to-do lists, timetables, and all those calendars and "team tools" don't work well for her. She simplifies it to this, "How urgent is it? When do you need it?" The answer may mean she has to give it to someone else, but the deadlines will be met. She also talks about finding her voice and speaking up, gaining confidence...
2022-03-1523 min
Table Fries.What new and challenging skills add to your success?Jeanne asked her guest, Kaeli O'Connell, "Being part of a team is important, but what else is important to you?" Kaeli tells us in this episode, "Having the freedom or the support to try new things and try programs and kind of flex new muscles. Being in a role where there's always something new and challenging is maybe more important than the team, although the team is super important to me." In everything she does for OneScreen.ai, she checks in with the questions, "How is this resonating?" or "How will this resonate?".
2022-03-0216 min
Table Fries.Accepting When You Are Not HerculesJeanne's guest, Meher Govadia was ready. She said it hit her, "Let's get back to work. Let's see what's out there." She was a little skeptical in the beginning. She admits, "After 10 years (not working and caring for her family) and to be brutally honest, I never kept up with the changes in the IT sector and all the new technology that came up. You can't. I mean, when you're so focused on your child and family, it's very difficult to stay abreast with everything else that's happening out there." And she was met with what she expected, "And...
2022-02-1518 min
Table Fries.Scaling up can be a drag on efficiency.Welcome back to host, Jeanne Hopkins, CRO at Onescreen.ai. Catch up with Jeanne's tales of her COVID jobs before landing here at Onescreen.ai. Jeanne then celebrates scaling a company up in revenue and team, but notes it creates drag on efficiency during that between-time. She says, "Every time that you add new people, trying to explain to people that are joining the team, that you join new people and it's not a creative positive. It ends up, because people have to be trained, and they're learning, and they're trying to figure out how to integrate into the...
2022-02-0921 min
Heritage UnboundedHonouliuli: A National Historic Site in the makingOne of our nation's newest National Historic Sites, the site of Honouliuli, will interpret the history of civilian incarceration and the experience of prisoners of war in Hawaii during World War II— an important and often glossed over part of America's past. To use the words of the National Park Service, it "will be a place to reflect on wartime experiences and recommit ourselves to the pursuit of freedom and justice." Join me as I chat with Hanako Wakatsuki, JHU Museum Studies Program alumna and Superintendent of Honouliuli National Historic Site, about the importance of interpreting complicated hi...
2022-02-0731 min
Conversations in Atlantic TheoryJeanne-Marie Jackson on The African Novel of Ideas: Philosophy and Individualism in the Age of Global WritingA lengthy conversation with Jeanne-Marie Jackson about her new book and its creative staging of dialogue between fiction and philosophy, with particular emphasis on how that dialogue happens within the texts of contemporary anglophone African writers.Jeanne-Marie Jackson is a literary critic and scholar of world literature who teaches in the Department of English at Johns Hopkins University in Baltimore, MD. She has published extensively on African literature, philosophy, and politics in both scholarly and popular venues. Her first book, South African Literature’s Russian Soul: Narrative Forms of Global Isolation, is a compelling comparative study, creating in...
2022-01-201h 17
Back on T-R-A-C-K#71: Jeanne Hopkins - Making Existing Customers a PersonaOn this episode Kerry Guard chats with Jeanne Hopkins, who was the Chief Revenue Officer at Happy Nest.
Jeanne was an interesting conversation because it’s not everyday Kerry gets the opportunity to speak with Chief Revenue Officers! It was fascinating seeing marketing through her lens. We dug into the importance of marketing to existing customers. It sounds like a no-duh, but when you’re just getting going a lot of focus is outbound and new new new, so to take time to create marketing funnels to upsell and cross sell existing customers isn’t always on the ra...
2021-10-0449 min
Tea Time With Tech Marketing Leaders#71: Jeanne Hopkins - Making Existing Customers a PersonaOn this episode Kerry Guard chats with Jeanne Hopkins, who was the Chief Revenue Officer at Happy Nest.
Jeanne was an interesting conversation because it’s not everyday Kerry gets the opportunity to speak with Chief Revenue Officers! It was fascinating seeing marketing through her lens. We dug into the importance of marketing to existing customers. It sounds like a no-duh, but when you’re just getting going a lot of focus is outbound and new new new, so to take time to create marketing funnels to upsell and cross sell existing customers isn’t always on the ra...
2021-10-0449 min
Mimeo's Talk of the TradeThe Voice of the CustomerJeanne Hopkins is an author, podcaster, and Chief Revenue Officer at https://www.happynest.com/ (HappyNest) who knows that the voice of the customer is essential to growing a company. In this episode, she shares her strategy for establishing a voice of the customer meeting that encourages collaboration between sales, marketing, and product. She and Michael McNary discuss:
Why voice of the customer is essential
How centering the voice of the customer helps companies grow and pivot
What the Voice of the Customer Meeting looks like
Read a transcript of the episode https://fast.wistia.com/embed/transcripts/yz57mm9...
2021-09-2733 min
Mimeo's Talk of the TradeThe Voice of the CustomerJeanne Hopkins is an author, podcaster, and Chief Revenue Officer at HappyNest who knows that the voice of the customer is essential to growing a company. In this episode, she shares her strategy for establishing a voice of the customer meeting that encourages collaboration between sales, marketing, and product. She and Michael McNary discuss:Why voice of the customer is essentialHow centering the voice of the customer helps companies grow and pivotWhat the Voice of the Customer Meeting looks likeRead a transcript of the episode here.
2021-09-2733 min
New Books in EducationJeanne Simons and Sabine Oishi, "Behind the Mirror: The Story of a Pioneer in Autism Treatment and Her Work with Children on the Spectrum" (Johns Hopkins UP, 2021)Jeanne Simons devoted her career as a social worker and educator to the study, treatment, and care of children with autism. In 1955, she established the Linwood Children's Center in Ellicott City, Maryland, one of the first schools dedicated to children with autism. Her Linwood Model, developed there, was widely adopted and still forms the basis for a variety of autism intervention techniques. Incredibly—although unknown at the time—Jeanne was herself autistic.Behind the Mirror: The Story of a Pioneer in Autism Treatment and Her Work with Children on the Spectrum (Johns Hopkins UP, 2021) reveals the remarkable tale...
2021-06-0135 min
New Books in PsychologyJeanne Simons and Sabine Oishi, "Behind the Mirror: The Story of a Pioneer in Autism Treatment and Her Work with Children on the Spectrum" (Johns Hopkins UP, 2021)Jeanne Simons devoted her career as a social worker and educator to the study, treatment, and care of children with autism. In 1955, she established the Linwood Children's Center in Ellicott City, Maryland, one of the first schools dedicated to children with autism. Her Linwood Model, developed there, was widely adopted and still forms the basis for a variety of autism intervention techniques. Incredibly—although unknown at the time—Jeanne was herself autistic.Behind the Mirror: The Story of a Pioneer in Autism Treatment and Her Work with Children on the Spectrum (Johns Hopkins UP, 2021) reveals the remarkable tale...
2021-06-0135 min
New Books in MedicineJeanne Simons and Sabine Oishi, "Behind the Mirror: The Story of a Pioneer in Autism Treatment and Her Work with Children on the Spectrum" (Johns Hopkins UP, 2021)Jeanne Simons devoted her career as a social worker and educator to the study, treatment, and care of children with autism. In 1955, she established the Linwood Children's Center in Ellicott City, Maryland, one of the first schools dedicated to children with autism. Her Linwood Model, developed there, was widely adopted and still forms the basis for a variety of autism intervention techniques. Incredibly—although unknown at the time—Jeanne was herself autistic.Behind the Mirror: The Story of a Pioneer in Autism Treatment and Her Work with Children on the Spectrum (Johns Hopkins UP, 2021) reveals the remarkable tale...
2021-06-0135 min
New Books in Disability StudiesJeanne Simons and Sabine Oishi, "Behind the Mirror: The Story of a Pioneer in Autism Treatment and Her Work with Children on the Spectrum" (Johns Hopkins UP, 2021)Jeanne Simons devoted her career as a social worker and educator to the study, treatment, and care of children with autism. In 1955, she established the Linwood Children's Center in Ellicott City, Maryland, one of the first schools dedicated to children with autism. Her Linwood Model, developed there, was widely adopted and still forms the basis for a variety of autism intervention techniques. Incredibly—although unknown at the time—Jeanne was herself autistic.Behind the Mirror: The Story of a Pioneer in Autism Treatment and Her Work with Children on the Spectrum (Johns Hopkins UP, 2021) reveals the remarkable tale...
2021-06-0134 minNew Books in EducationLeonard Cassuto and Robert Weisbuch, "The New PhD: How to Build a Better Graduate Education" (John Hopkins UP, 2021)Whether and how to reform, indeed to transform graduate education has been a matter for debate, discussion and experimentation over the past 30 years – at least. In The New PhD: How to Build a Better Graduate Education (Johns Hopkins University Press, 2021), Leonard Cassuto and Robert Weisbuch look back at the many attempts, successes and failures to do so since the 1990s. They argue that graduate school has been preparing PhD students for jobs that don’t exist and encouraging students to want those jobs to the detriment of their career success and personal wellbeing. Cassuto and Weisbuch propose what they call a...
2021-05-121h 13
Cybertraps PodcastChallenges with Providing Students Technology in a Pandemic with Jeanne Collins Cybertraps 039Jeanne Collins is the Superintendent of Rutland Northeast supervisory union in Vermont. We talk about how she handled technology for students during the pandemic.
We’re thrilled to be sponsored by IXL. IXL’s comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:Simplify and streamline technologySave teachers’ timeReliably meet Tier 1 standardsImprove student performance on state...
2021-05-0642 min
La PotionSabrina Bellaouel, alchimiste du beatTous les jours dans Nova Lova, Jeanne Lacaille vous propose une chronique sur les musiques rituelles, les rythmes issus des musiques de guérison (traditionnelles ou repassées à la moulinette des musiques actuelles), des plantes ou bien des savoirs hérités racontés par des invité.e.s un peu sorcier.e.s de passage à Nova. Un podcast réalisé par Tristan Guérin.Aujourd’hui dans La Potion, la chanteuse et productrice alchimiste du beat Sabrina Bellaouel ! Comme Circé, Sabrina Bellaouel maîtrise à la perfection l’art de la métamorphose, passant d’un claquement d...
2021-01-1213 min
La PotionMami Wata et louanges congolaises dans La Potion de Gracy HopkinsAujourd’hui dans La Potion, un ovni du rap game français : Gracy Hopkins !Tous les jours dans Nova Lova, Jeanne Lacaille vous propose une chronique sur les musiques rituelles, les rythmes issus des musiques de guérison (traditionnelles ou repassées à la moulinette des musiques actuelles), des plantes ou bien des savoirs hérités racontés par des invité.e.s un peu sorcier.e.s de passage à Nova. Un podcast réalisé par Tristan Guérin.Gracy Hopkins a grandi à Torcy, en Seine-et-Marne, mais son amour pour la langue d’Aaliyah, Dr Dre ou Kan...
2020-12-1108 min
Women of Substance Music Podcast#1174 Music by Dawn O'Keefe Williams, Ed & Carol Nicodemi, From Venus, Jill Detroit, Randi Fay, Mairead, Kirsty Heggie, Linda-Jeanne, Thea Hopkins, Anita Ivette Ferrer, Robin Anderson, Amber Norgaard, Amy MacClainTo get live links to the music we play and resources we offer, visit This show includes the following songs: Dawn O'Keefe Williams - Daily Love Ed & Carol Nicodemi - Me and You From Venus - Unconditional Jill Detroit - It's About Love Randi Fay - Rise In Love Mairead - Love Is the Answer Kirsty Heggie - Love Linda-Jeanne - Hate Has No Voice Thea Hopkins - Love Come Down Anita Ivette Ferrer - Receive Robin Anderson - Love Is a Song Amber Norgaard - Roots Run Deep Amy MacClain - Peace Be With You For Music Biz Resources Visit Visit...
2020-11-131h 08
CMO InsightsJeanne Hopkins, Executive Vice President and CMO for IpswitchIn this episode of CMO Insights, Jeff Pedowitz sits down with Jeanne Hopkins, Executive Vice President and CMO for Ipswitch.Jeanne talks about;
The changing role of of marketing and the CMO’s role over the past 14 years
How putting in the work with sales and marketing to align will improve results in the short and long term
Her words of advice to up-and-coming CMO’s.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ ...
2020-09-2316 min
The Casted PodcastWhat Happened When HubSpot Hit Record with Lindsay Tjepkema at INBOUNDWe’re all fans of HubSpot here at INBOUND, but you’ve never heard the origin story of some of the brand’s most important content: its network of podcasts and videos. This story starts more than a decade ago and includes characters who went on to become big marketing names you follow today, like Dave Gerhardt, Mike Volpe, Jeanne Hopkins, Ellie Mirman, and Meghan Keaney Anderson. Listen in to this special episode of the Casted Podcast to hear about their common thread - the throughline that differentiated HubSpot, these marketing leaders, and the brands they went on to build.
Key Ta...
2020-09-2242 minCMO InsightsJeanne Hopkins - Ipswitch, Chinstine Nurnberger - Bottomline Technologies, Ken Wincko - Workwave.At the B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing leaders to discuss their perspective and share insights into strategic priorities for the year ahead, trends impacting shote ability to engage buying teams at key accounts, new tools and solutions they are testing or deploying, and plans for building and guiding the modern marketing organization. Featuring Jeanne Hopkins - Ipswitch, Chinstine Nurnberger - Bottomline Technologies, Ken Wincko - Workwave.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more abou...
2020-09-2131 min
The Casted PodcastSharing Your Expertise Using Soundbites with SquadLocker's Jeanne HopkinsToday’s conversation is with Jeanne Hopkins, Chief Revenue Officer at SquadLocker, and former host of Table Fries podcast. Before SquadLocker, Jeanne Hopkins was the Chief Marketing Officer at SmartBear Software, Chief Marketing Officer at Lola.com, and VP of Marketing at HubSpot. Throughout her career, Jeanne has used podcasting as a way to humanize her brands. For Jeanne, podcasting is a great tool that can show the company’s personality and share expertise with the customers. She believes that podcasting can help marketing teams capture and amplify the voices of experts already within the company.
Hear about how to shar...
2020-09-0224 min
Get Hooked On Into A Powerful Full Audiobook On A Rainy Day.Go Mobile by Jeanne Hopkins, Jamie TurnerPlease visithttps://thebookvoice.com/podcasts/2/audible/16802to listen full audiobooks.
Title: Go Mobile
Author: Jeanne Hopkins, Jamie Turner
Narrator: Christine Marshall
Format: mp3
Length: 6 hrs and 41 mins
Release date: 07-09-20
Ratings: 4 out of 5 stars, 1 rating
Genres: Content Creation & Social Media
Publisher's Summary:
Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case...
2020-07-096h 41
B2B Growth1247: Build Your Marketing Strategy on Trust w/ Jeanne HopkinsEvery step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand. On this episode, I interview Jeanne Hopkins, CMO at Lola.com: What we talked about: Trusting your team, 3 buyer personas, and the impossibility of using the same messaging Creating content for individual personas and the Voice of the Customer meeting Where you vacation when you work for a travel company (New Hampshire, actually) Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
2020-04-2400 min
Wayfinding GrowthPivoting From B2C Travel to B2B Travel - Customer Experience at LolaOn today’s episode we’re talking with Jeanne Hopkins. We first met Jeanne when she was a VP of marketing at HubSpot. Over the years she’s moved around, landing at her current gig as CMO of Lola.com. We explore who Lola.com is and how it started, what experience looks like at this travel startup and more. Jeanne is also working alongside her former colleague Mike Volpe, a former CMO now in the role of CEO. So it makes for an interesting “experience” for users, partners and employees. Links: Lola.com | Jeanne on LinkedIn | Jeanne on...
2020-03-1747 min
Funnel Radio’s Behind the MicThe Magic of Podcasting Is in StorytellingBefore books and before drawings on cave walls, there were stories. Stories of the human struggle—maybe heroic stories, personal trials, or business successes and failures that draw in listeners. When someone says they have a story to tell, others grow quiet, shift their gaze to the storyteller, and wait for what comes next. It’s a natural yearning to hear something that hasn’t been shared very often.
Yes, each of us has a thousand stories. Since getting into the business of producing podcasts, I have found that podcasting and broadcasting, in general, are a natural medium...
2020-03-0528 min
Table Fries.To Change The World, Start at HomeJeanne Hopkins, sits down with 3 Media Web President/Co-founder, Lysa Miller, to chat about her passion for helping other people and spending time with her 11 and 12-year-old daughters. Lysa shares her dedication to letting go of worry and taking things as they come — even the lasting wrist injury that resulted from her ice cream scooping job at age 13.
Hear about Lysa’s musical talent, unique career path, and why she believes that changing the world must start at home in this latest episode of Table Fries.
About Jeanne's guest:
As a Co-founder, Mom, and w...
2020-03-0416 minTable Fries.Knowing you want to work for a company before you know what they do.This is our celebration of the start of Season Two of Table Fries, hosted by Jeanne Hopkins. Lola's podcasts - Table Fries, Agile Operations Podcast, and Road Warrior Radio were awarded a Finny in the category of Killer Content Podcasts. As part of the celebration, we decided to replay our inaugural episode of Table Fries with Jeanne's guest, Stacey Scott.
About Stacey Scott
Prior to Lola, Stacey built and managed the service team at Gemvara, acquired by Berkshire Hathaway. Stacey has spent her career hiring, training and managing teams to help them reach their fullest p...
2020-02-2727 min
Marketing TrendsHow Lola.com CMO Jeanne Hopkins is Thinking Strategically and CreativelyJeanne Hopkins is the CMO of Lola.com, and whether she’s marketing her company’s business travel prowess, stepping into the podcast game or baking the best chocolate chip cookies, she has consistently been able to find success. On this episode of Marketing Trends, Jeanne talks about her somewhat circuitous journey to marketing, how she works toward ensuring customer success, and why she believes podcasting is a marketing opportunity too good to be overlooked. 3 Takeaways: Business travel is a key area where companies can positively affect employee experience Strategically using SEO and the compet...
2020-02-1254 minTable Fries.Embrace all work experience - good and bad to thrive!Beth Cohen is no longer the square peg in a round hole. She has landed her dream job and is constantly smiling. She loves what she does. From her experience as a contract attorney to a legal recruiter, Beth has learned that taking opportunities when they are presented to you is a key to success. So many times people reminisce about past work experiences and wince, laugh, and even a groan. Beth has embraced each one - good and bad - to bring her to her dream job and advising Lola.com in legal matters. Listen to her conversation...
2020-02-0526 minTable Fries.Dive In and See What Happens - Alex HymanAlex Hyman's path to lola.com was a very intentional recruit. Through Krista Pappas, she was brought on the team once Krista came to lola travel. To understand her book recommendations, you'll need a grasp of the term "woo-woo". She has a good list. You'll also learn about the water taxi and what a good day looks like. How would you answer that question?
About Jeanne's guest:
From tackling new challenges at work to chatting with the waiter at a restaurant, Alex is always asking questions. She prides herself on her curiosity and ability to get to k...
2020-01-2122 min
Modern Marketing Engine podcast hosted by Bernie BorgesWhy Customer Success Belongs in MarketingSubscribe to Modern Marketing Engine on your app of choice If your Customer Success team isn't contributing to your growth strategy, maybe this function is in the wrong department? Your customers not only need to be happy with what you sold them, they also need to have a great experience with your brand. Creating a team that is exclusively focused on providing that experience is one of the best ways to ensure customer happiness, loyalty and repeat purchases. But where does the Customer Success team fit inside the broader organization? That's a question not always so easily...
2020-01-0832 minTable Fries.The Importance of Balance - Sarah DeVinneySara DeVinney was looking for a role where she could have a big impact on the company when she found Lola. Starting on the customer service team over 3 years ago, she had managed Lola’s strategic partnership with Amex GBT. Sara’s can-do attitude allows her to coach and train remote sales reps and she loves to tell people to “just go for it, you can do it.” In this episode of Table Fries, learn how Sara stays balanced through frequent business travel, teaching 6 am yoga classes, and caring for her Scottish Fold, Maya.
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Connect with Sara...
2020-01-0719 minTable Fries.Krista Pappas: Different FitsKrista Pappas is a tried and true road warrior. Between her 20+ years in the travel industry and flying non-stop back and forth between Tampa and New Jersey to meet with Lola’s partners, she knows what it’s like to be on the move. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Krista’s thoughts on her experience with the Peloton Cycle, why she feels like she’s on a rocket ship, running away at 16, and more.
About our guest:
Krista has spent her career in tech...
2019-12-1025 minTable Fries.There is a Special Place Carved Out That Only You Can Fill - Jackie GlennJeanne's guest is author, speaker, Jackie Glenn tells her story in her new book, "Lift as I Climb." Jackie Glenn is a highly accomplished Human Resources Executive practicing across the HR spectrum including HR Strategic plans, Talent Development, and Diversity and Inclusion. She is currently Vice President/Global Chief Diversity Officer for EMC Corporation. In this position, she leads EMC's worldwide diversity and inclusion strategy, continuously reinforcing global diversity and inclusion as a business imperative. Through collaboration with senior leadership on assessment, action planning, and cultural change, she designs and delivers creative initiatives tied to the development of an...
2019-11-2626 minTable Fries.Loving who you are and taking all of you: Jackie GlennIn this special episode of Table Fries, Jeanne's guest is author, Jackie Glenn. Right out of the gate Jeanne asked her for the one word that describes her. Authentic. You'll have no doubt after this episode that authentic is the perfect word for her. She admits that sometimes she may not be nice, depending on when you catch her in the day, but she'll always be an authentic truth-teller. Jeanne and Jackie talked about the inspiration for her book, Lift as I Climb (available on Amazon here). In this episode, you'll hear the wise advice she'd give her 18-year-old...
2019-11-1326 minTable Fries.Take a risk and embrace failure to add to your skills.Being able to change locations and views gives Kelsey Duryea a breath of fresh air to engage and enjoy her sales calls. When Kelsey thinks about her best days they are actually the autopilot days where instincts run until the end of the day. Her biggest piece of advice is to embrace failure, otherwise, you stay stuck in known and past successes rather than challenging yourself to risk new successes by diving into the unknown.
Tune in to see what lobsters, lettuce and lola.com have in common.
A couple of fun facts about Kelsey...
2019-10-2325 minTable Fries.Take a chance and do what you love.From a stay-at-home-Mom to taking care of business travelers, Susan’s tenacious work and attitude play a big role in the Lola.com office. As one of the first ‘wombats’ on the customer service team, Susan describes herself as a ‘hyperfocused’ person who believes people should do what they love in life. Staying true to her word, she decided to join Lola and has enjoyed the ‘wicked-loving’ office culture every day since. To hear more about her background and work experiences these past 3.5 years, listen to the newest episode of Table Fries, hosted by Jeanne Hopkins.
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Connect wit...
2019-10-0923 minTable Fries.Building ConfidenceMegan Herr and Zoe Weiss were members of the first-ever intern class at Lola.com. Before heading back to school, they made sure to have a discussion with Jeanne about their internship experience and each of their biggest takeaways. Megan is a rising sophomore at the University of Virginia spending her days working with data and ‘behind the scenes marketing.’ Zoe is a rising junior at Brown University working with the engineering team on adding features and solving problems through code. To learn more about their backgrounds, favorite trips, how they found Lola and more, listen to the newest epis...
2019-09-2519 minMarketing Over CoffeeSpecial Interview with Lola CEO Mike Volpe!In this Marketing Over Coffee: Learn about the Transition from CMO to CEO, Travel Hacks, the CMO Stack and more! Direct Link to File Brought to you by our sponsors: NetSuite and OmniFocus Stack & Flow Interview with Mike when he was still at Cybereason Mike on MoC when he was CMO of Hubspot The Return of The Marketing Over Coffee Awards!! He is now CEO at Lola The differences between CMO and CEO Jeanne Hopkins joins Mike as CMO! 10:56-12:05...
2019-09-2025 min
The Chief Customer Officer Human Duct Tape Show3 Steps to Building a New Patient Experience and Communication FrameworkHow do you lead an organization's CX when there's no blueprint for you to follow? Well, you make your own! In today's episode, Lisa Allen, the first Chief Patient Experience Officer at Johns Hopkins Hospital shares how she combined her experience and knowledge in anthropology to change the way the organization addresses patient experience. This is a great episode for leaders across all industries, especially those who are the first in their company to lead this role.
2019-09-2047 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.47: Jeanne Hopkins / Building Lola.com's Marketing Engine from ScratchJeanne Hopkins sits down with John to discuss building a marketing engine when you have no historical data/context, building a strong team, nurturing relationships, team accountability, and more.
2019-09-1641 minTable Fries.Branching out early in your career can set your success path.Emily Parker is Jeanne's guest today. She and Jeanne talk about the Annual Lola Quest and how this one will be better than any previous ones, Honey Dew Donuts and McDonald's, and how determination isn't always about completing things in your comfort zone - sometimes it's about being determined to overcome fears and using that as an asset in your professional growth.
Prior to Lola she worked at Gemvara, a Boston-based online jewelry company. In her spare time Emily enjoys singing a cappella with her group Sound Off, and spending time with her husband and two cats.
2019-09-0924 minTable Fries.Being Vocal About Your PassionsAlyssa Garty has come a long way since her first job scooping bird feed in her New Hampshire hometown. She was part of the original Lola pack and started as a Wombat over three years ago. Alyssa worked in Product as a Technical Project Manager, but she still held their Customer Core value close to her heart. She’s a travel management and customer service junkie, a passionate rule follower, and relentlessly gets stuff done. Over the years, Alyssa has learned the importance of speaking up about what you believe in. To hear about Alyssa’s work in brick and...
2019-08-2132 minTable Fries.Be the lightShelby Byrnes was the Service Manager on the Customer Support Team at Lola.com. Though she had a degree in Geography as well as experience working in special education, she didn’t have any idea of what she wanted long-term in her career. She ended up taking advice from a co-worker who advised her to do what she loves most – travel. Shelby describes herself as a glass-full type of person who is always trying to put people around her in a good mood. Her ability to bring light to any situation is what made her a perfect fit for Lola’...
2019-08-0526 minTable Fries.Always Be LearningFrom Pittsburgh to San Francisco to Boston over the past few years, Sonia is no stranger to different parts of the US. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Sonia’s thoughts on her experience becoming a software engineer, love for problem-solving, and much more.
About Jeanne's Guest, Sonia Chevli:
Sonia Chevli was a frontend software engineer at Lola.com. She worked on the booking team where she is constantly working to add new features that optimize the flight and hotel booking process. She gr...
2019-07-2423 minTable Fries.Pursuing Your Passion and Where It Can Take You.When she’s wasn't working as Lola’s Senior Financial Analyst, you could find Chelsey taste testing all of the pizza joints around Boston, bopping around to local breweries, or sparring in an Everybody Fights boxing class. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Chelsey’s thoughts on why Lola’s ‘Wicked Loving’ culture and passion is what is important to her.
About Jeanne's guest:
Chelsey Fazio was the Senior Financial Analyst at Lola.com where she did a combination of Finance, Operations, and Accounting...
2019-07-0826 minTable Fries.Who can you love today?It’s never a dull moment with Liz Mongrello. Whether you found her singing around the office or onboarding a crew of new Lola team members, she’s always bringing a cheerful attitude to her work. Listen to her conversation with Jeanne Hopkins, on the newest episode of Table Fries for a deep dive into Liz’s thoughts on her experience in the past roles, love for a cappella, and much more.
About Jeanne's guest:
Liz Mongrello was the Office Manager at Lola.com, where she worked to create and maintain a space for Lola's awesom...
2019-06-2727 minTable Fries.Are we on a rocketship?Krista Pappas is a tried and true road warrior. Between her 20+ years in the travel industry and flying non-stop back and forth between Tampa and New Jersey to meet with Lola’s partners, she knows what it’s like to be on the move. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Krista’s thoughts on her experience in the travel industry, why she feels like she’s on a rocket ship, and more.
About our guest:
Krista Pappas was the VP of Business Development at Lola...
2019-06-1125 minTable Fries.Do more push ups.Rachel Neasham has never been one to turn down a challenge. And when things become challenging or she needs a source of fuel, her solution was always to “do more push-ups”. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Rachel’s thoughts on her experience in the military, obsession with Wombats, and why she loves doing push-ups.
About our guest:
Rachel Neasham was the Director of Product at Lola.com, where she worked directly with the product and engineering team to build a consumer-grade travel produc...
2019-05-2028 minTable Fries.The Art of Staying HungryKrissy Robertson was one of the first sales reps at Lola.com. But when she’s wasn't crushing her sales goals you found her exploring a new food spot in Boston or pouring through a new book. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Krissy's thoughts on her past experience, best travel destination, favorite book and more.
About Jeanne's guest:
Krissy Robertson was a Corporate Travel Executive at Lola.com, where she worked directly with the rest of the sales team to help bring se...
2019-05-0724 minTable Fries.How your past job can help you land your dream job.Beth Cohen is an expert when it comes to the legal world – but even more impressive is how she has used her past experience to land her dream job. From her experience as a contract attorney to a legal recruiter, Beth has learned that taking opportunities when they are presented to you is a key to success. Listen to her conversation with Jeanne Hopkins, on the newest episode of Table Fries for a deep dive into her thoughts on Beth's past experience, using her network, favorite book and more.
About our guest:
As Lola's Corporate Co...
2019-04-2326 minTable Fries.Creating vs. Managing - how do you decide?Building a career is never easy, but it gets more complicated when you have to move to a new country and create a new life for yourself. That’s exactly what Marina Novikova had to overcome when she moved to the US from her home in Ukraine. But through that journey, Marina learned a lot about advancing her career, finding community, and building a family. In the most recent of Table Fries, Marina joins host Jeanne Hopkins to discuss creating vs. managing, what she learned from sailing, and why she chases “good fatigue.”
Connect with Marina Novikova on Lin...
2019-04-0926 minTable Fries.If something seems scary, do it!Ashley Welch is very familiar with confronting her fears. From her experience as a social worker and a fearless traveler, Ashley has learned that facing your fears instead of running from them is a key to success. Listen to her conversation with Jeanne Hopkins, on the newest episode of Table Fries for a deep dive into her thoughts on a customer-first mindset, her worst job, favorite book and more.
About Jeanne's guest:
Ashley Welch is the Director of Service at Lola.com, where she leads the company’s team of travel support specialists to ensure th...
2019-03-2721 min
markempaBring more innovation to your demand generation nowLearn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com
2019-03-2600 min
The B2B Roundtable (hosted by Brian Carroll)Bring more innovation to your demand generation now with Jeanne HopkinsDo you routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve?
According to Circle Research, marketers are split. Half say they’re “old school,” while the other half believe their approach is innovative.
Circle Research found that most marketers (93%) who describe themselves as innovative say that it has made their marketing more effective. However, 83% of lagging marketers plan to bring innovation into their approach this year.
I interviewed Jeanne Hopkins (@jeannehopkins), CMO at Lola.com, on how marketers can bring more innovation to demand...
2019-03-2624 min
B2B Lead RoundtableBring more innovation to your demand generation now with Jeanne Hopkins, CMO Lola.comLearn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com
2019-03-2624 minTable Fries.Wicked Loving - The Lola.com culture story.This is the inaugural episode of Table Fries with host, Jeanne Hopkins. Jeanne's guest is Stacey Scott, Vice President, People Operations/Travel Services at lola.com. In this episode, they talk about what a good day at work looks like, her current reading list, Stacey's hiring story, and how she knew it was the right fit.
About Stacey Scott
Stacey Scott was the Vice President of Travel Service and People Operations of Lola.com, where she was responsible for delivering unparalleled service to Lola customers as well as overseeing the company's employee and candidate experience...
2019-03-0629 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastThe Most Effective Way to Generate Demand with Jeanne HopkinsI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2018-06-1252 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Create Demand for Your Product (And Avoid Costly Mistakes)Most marketers focus on lead generation but it is enough?There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.Topics covered:
Why most companies struggle to develop a system for attracting leads
...
2018-06-1252 min
Px PulseWhat's Next for Dapivirine RingIn March, initial results from the two open-label trials of the dapivirine vaginal ring (HOPE and DREAM) showed that adherence and efficacy improved over the earlier Phase III trials. Learn more about all these trials at https://www.avac.org/podcast/dapivirine-ring. Meanwhile, The ring is also advancing along the pathway to licensure. If approved, it will be the next major prevention option available since the US FDA approved oral PrEP in 2012.
In this episode, Zeda Rosenberg of the International Partnerships for Microbicides, which developed the ring, explains the latest findings and spells out how, when, where...
2018-03-2930 min
Unsung Everyday People207 - UNSUNG 2-18-17 - Jeanne Sorg - MayorGreat talk about small town politics.
2017-11-1138 min
Impact OCWhy You Should NOT Buy Email ListsFor those of you still marketing likes it's 1999, listen to why you should NOT buy email lists and continue to send out unsolicited junk. With Jim Obermayer from the Sales Lead Management Assn interviewing Jeanne Hopkins, current Exec VP and CMO at Ipswitch (and former VP of Marketing for HUBSPOT, one of the top marketing platforms around). On our recent show SLMA RADIO.When asked if she still buys email lists, Jeanne says "oh, gosh no." Why? Cause they just don't work. Who opens unsolicited junk, particularly with the threat that it might contain a virus? That's the number on...
2017-05-1201 min
LPO: Landing Page OptimizationWar Between Sales and Marketing with Jeanne HopkinsTim Interviews Jeanne Hopkins from SmartBear Software about the tensions inherent in the interface between sales and online marketing. Learn about how to set proper expectations on both sides to win the peace. Also find out how Jeanne ended up in a limo with a very sweaty Rodney Dangerfield.
2013-07-0842 min
IHS AcademicJames Payne: Six Political Illusions: A Primer on Government for Idealists Fed Up with History Repeating ItselfJeanne Hoffman talks with James Payne about his new book Six Political Illusions: A Primer on Government for Idealists Fed Up with History Repeating Itself. Dr. Payne was a political science professor at Yale, Wesleyan, Johns Hopkins, and Texas A&M Universities, but is now a freelance writer and independent scholar.
2011-09-0916 min