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Jeff Eyet

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The BIG Strategy PodcastThe BIG Strategy PodcastE057: Why Market-Product Fit Beats Building the Best Product with Martina LauchengcoMartina Lauchengco is an accomplished product marketing strategist, author of Loved: How to Rethink Marketing for Tech Products, and partner at Costanoa Ventures. Her diverse background spans Microsoft, Netscape, Loudcloud, and teaching at UC Berkeley. In this candid conversation, Martina unpacks the evolution of software, the impact of AI, and how market-product fit and trust will define winners in tech’s next era.In this episode, we explore:How product marketing has shifted with the rise of AIThe critical role of market-product fitWhy authentic brand values win in an age of unlimited choiceBuilding trust and credibility am...2025-06-2445 minThe BIG Strategy PodcastThe BIG Strategy PodcastE056: The Digital Transformation Stack with Michael LenoxMichael Lenox is an award-winning professor, author, speaker, and consultant. For over twenty-five years, he has been helping MBA students and executives navigate the competitive dynamics of markets in the face of innovation and disruption. Mike joins the show to discuss how organizations are navigating today’s wave of digital transformation. Drawing on insights from his latest book, find out how AI, data, and evolving business models are reshaping industries and what executives need to know to drive real value.In this episode, we explore:Disruption: slow build, fast impactData as a competitive edgeKodak, Fuji, and les...2025-06-1745 minThe BIG Strategy PodcastThe BIG Strategy PodcastE055: Applying Space Strategy Principles to Everyday Success with Shelli BrunswickWe’re excited to have Shelli Brunswick return to the show again, this time to unpack how the vast possibilities of space impact our everyday lives, from technology and communications to the way we approach innovation and leadership. Shelli is a globally recognized leader bridging the space community with the broader public, fostering collaboration and innovationIn this episode, we explore:Why your degree isn't enough – the importance of stepping out and networkingResilience and recovery: what executives and students must embraceHow legislation and policy sparked private sector innovation in spaceReal-world applications of space tech, from healthcare to g...2025-06-1042 minThe BIG Strategy PodcastThe BIG Strategy PodcastE054: Building a Human-Centered AI Culture with Alison McCauleyWelcome to our fifth season, as we kick off with best-selling author and AI keynote speaker, Alison McCauley, author of ‘How to Think with AI’. Alison unpacks what it really takes to integrate AI into our organizations, not as hype or threat, but as a tool to elevate human potential. This episode cuts through the noise to explore how leaders can move beyond gimmicks to true transformation, and why creativity, ethics, and storytelling matter more now than ever.In this episode, we explore:Why the AI shift is a mindset revolutionHidden adoption barriers no one talks abou...2025-06-0543 minThe BIG Strategy PodcastThe BIG Strategy PodcastE053: Season 4 Finale: AI's Strategic Inflection PointIn this season finale of The BIG Strategy Podcast, I reflect on the most important lessons from Season 4, drawing from conversations with founders, researchers, and executives across industries spanning veterinary clinics to corporate innovation labs. From Cal Lai’s analysis of 2.5 million vet visit transcripts to Sophie’s insights on amplifying human creativity, this episode distills what the smartest teams are doing right with AI.Here is the breakdown of the three biggest insights from Season 4:Data Isn’t Oil. It’s a Liability If You Don’t Know What You HaveAI Should Elevate Your People, Not Elimin...2025-06-0322 minThe BIG Strategy PodcastThe BIG Strategy PodcastE052: The 3 Pillars of Great Decisions with Michelle FlorendoAs a decision engineer and executive coach, Michelle Florendo knows how to cut through complexity with a human-centred approach that just makes sense. In this episode, she sits down with Jeff Eyet to break down real-world frameworks you can use today, explore how AI is reshaping the way we make decisions, and share insights on turning smart strategy into real action.In this episode, we explore:The origins and principles of decision engineering as a disciplineFraming decisions for clarity, focus, and better outcomesThe three-legged stool: objectives, information, and optionsHow to generate creative options and avoid binary...2025-05-2051 minThe BIG Strategy PodcastThe BIG Strategy PodcastE051: Inside the Mind of a CTO – Innovation, Data, and Grid Disruption with James MuracaWhat happens when a global engineer turns his focus to the future of energy? James Muraca, CTO of Enersponse, joins us to unpack a career that spans cutting-edge medical devices to leading the charge in AI-driven energy tech. In this conversation, James gets real about the entrepreneurial rollercoaster, the power of machine learning in demand response, and why the energy grid of the future needs more than just innovation – it needs trust.In this episode, we explore:Why demand response is the quiet force shaping the future of energyHow automation is helping Enersponse keep the grid ba...2025-05-1445 minThe BIG Strategy PodcastThe BIG Strategy PodcastE050: How Physical AI Will Change Everyday Life with Anto PatrexAnto Pantrex sits at the cutting edge of AI and robotics, blending entrepreneurial grit with deep technical expertise. From building hardware in his college dorm room to founding AI startups, Anto shares his journey and reveals how physical AI is transforming both industry and everyday life. This interview dives into strategy, global competition, upskilling, and the near-future of robotics.In this episode, we explore:Lessons learned from 15 iterations – and the real story behind “overnight” successThe leap from digital AI to robots engaging with the physical worldChallenges in training robots: why synthetic data matters more than everChina vs. th...2025-05-0844 minThe BIG Strategy PodcastThe BIG Strategy PodcastE049: AI Isn’t the Future – It’s the Speed Advantage with Colin MatthewsColin Matthews, founder of Tech For Product, joins us to break down how he’s helping Product Managers become more technical, move faster, and build smarter using AI. With a background in computer science and a track record in healthtech and SaaS, Colin has seen firsthand how technical fluency can reshape careers and companies. In this conversation, he shares the pivotal lessons, strategies, and mindset shifts that took him from builder to founder.In this episode, we explore:How PM’s can level up technicallyWhy AI prototyping changes everythingRethinking build vs. buy with AISmarter iteration through real...2025-05-011h 00The BIG Strategy PodcastThe BIG Strategy PodcastE048: Building a Future-Ready Business Amid Corporate Resistance with Arvind RavishunkarFrom engineer to corporate strategist, Arvind Ravishunkar has spent over 20 years shaping the tech industry. He’s driven over $20M in year-one revenue for Fortune 500 companies, created $1B+ product categories and unlocked $1.5B in market potential. In this episode, he shares hard-earned lessons from India to the U.S., revealing how culture shapes leadership. Arvind unpacks AI’s game-changing potential, the keys to driving innovation, and how to break through corporate resistance to change.In this episode, we explore:How AI is reshaping business strategy and productsBreaking barriers to AI adoption in corporationsWhy data strategy must come...2025-04-291h 09The BIG Strategy PodcastThe BIG Strategy PodcastE047: Crafting Your North Star – the Blueprint for Digital Success with Dr. Gail FerreiraIn this episode, we sit down with Dr. Gail Ferreira, a true expert in digital transformation, strategy, and IT management. With an impressive background at Oracle and years of consulting experience, Dr. Ferreira takes us on a journey through the rapid evolution of business, from the old-school ways to the cutting-edge tech shaping the future, including AI.In this episode, we explore:Transitioning from paper systems to cloud-based solutionsEvolving leadership in tech-driven environmentsCrafting a North Star strategy for successBalancing financial goals with innovationAI and smart cities shaping the futureConnect with Dr. Gail Ferreira...2025-04-2347 minThe BIG Strategy PodcastThe BIG Strategy PodcastE046: Winning Strategies From Microsoft, Amazon and Meta with Neeti GuptaWhat does it take to lead digital transformation at the world’s biggest tech companies? Neeti Gupta has spent over 20 years doing exactly that – at Microsoft, Amazon, and Google. In this episode, she opens up about what really drives successful partnerships in the age of AI, how to rethink strategy in a rapidly changing world, and why the classic "build vs. buy" debate is more relevant than ever.In this episode, we explore:Cloud to AI: the transformation parallelsHuman-centered design in tech adoptionBuild, buy, or partner? Making the callBig tech’s role in AI partnershipsFuture tech trends...2025-04-1747 minThe BIG Strategy PodcastThe BIG Strategy PodcastE045: How Predictive AI is Changing Business Strategy with Eric SiegelAI isn’t just changing business – it’s redefining the game. Eric Siegel, CEO of Gooder AI, has spent over 30 years at the forefront of this transformation. A former Columbia University professor and a leading expert in machine learning, Eric breaks down the real difference between AI and machine learning, how predictive and generative AI are reshaping strategy, and why AI valuation is the next big frontier. In this episode, he reveals how leaders can harness AI to drive smarter decisions and gain a competitive edge.In this episode, we explore:From academia to AI entrepreneur: Eric S...2025-04-1553 minThe BIG Strategy PodcastThe BIG Strategy PodcastE044: The Rise of AI in Marketing with Chris AndrewFrom his roots in New Hampshire to building a successful career as an AI entrepreneur, Chris Andrew dives deep into how AI is revolutionizing business strategy. With a background in economics and a passion for tech, he shares powerful insights from his time at Intuit and in the startup world. Chris explores cutting-edge marketing frameworks, consumer behavior in the age of AI, and how businesses can stay ahead of the curve in this rapidly changing landscape.In this episode, we explore:Chris Andrew’s journey from economics to AI entrepreneurshipHow homeschooling cultivated innovation and curiosity in bu...2025-04-091h 00The BIG Strategy PodcastThe BIG Strategy PodcastE043: Building Human-Centric Business Strategies with Wada'a FahelWada'a Fahel is a true pioneer in the world of globalization. With two decades of experience shaping the future of brands like Harley Davidson and Zendesk, Wada'a now leads as Senior Director of Globalization at Tag. She takes us on a journey through the rapidly evolving world of AI and localization, shedding light on what it takes to thrive in a tech-driven landscape.In this episode, we explore:Balancing AI and authenticity in global marketsTransitioning from vendor roles to senior leadership in tech-driven companiesHow AI reshaped localization at Harley Davidson and ZendeskHaving a strong foundation in...2025-04-0353 minThe BIG Strategy PodcastThe BIG Strategy PodcastE042: How Seeq is Taking on Industry Giants Like Excel with Mark DerbeckerIn this episode, we're joined by Mark Derbecker, the Chief Product Officer of Seeq, who takes us behind the scenes of his incredible journey. From co-founding a groundbreaking analytics startup to scaling it within specialized industries, Mark dives deep into the art of building strong teams, mastering the complexities of venture capital, and harnessing the power of AI. In this episode, we explore:Crafting a resilient team that drives startup successUsing VC funding to unlock product-market fitDisrupting industry giants like ExcelBreaking into high-growth sectors like semiconductors and electric vehiclesHow AI is reshaping the future of industrial a...2025-04-011h 12The BIG Strategy PodcastThe BIG Strategy PodcastE041: How Quantum Computing Can Fuel Innovation with Dr. Leon EisenDr. Leon Eisen, a physicist turned entrepreneur, is reimagining the future of AI and quantum computing. In this episode, Dr. Leon reveals his innovative Quantum Business Thinking, which uses nature’s principles to uncover hidden growth opportunities. From leveraging proprietary data to creating value with limited resources, he shows how businesses can thrive by balancing technology with ethical practices. In this episode, we explore:How AI is reshaping emerging technologies and industriesWhy proprietary data is your secret weapon for a competitive edgeHow startups can thrive in AI-driven marketsAligning AI initiatives with long-term business growthThe ethical dilemmas of...2025-03-271h 00The BIG Strategy PodcastThe BIG Strategy PodcastE040: The Playbook for Bringing Tech into Traditional Industries with Nate FullerDriving innovation in one of the world’s most traditional industries – how do you do it? Jeff Eyet sits down with Nate Fuller, founder of Placer Solutions and a former strategist at Bechtel, to explore the future of construction technology. With a background in engineering and construction management, Nate shares how he’s helping companies embrace AI, innovation labs, and emerging tech to transform the industry.In this episode, we explore:Breaking through resistance to change in constructionThe role of innovation labs in driving new tech adoptionHow startups can win in the construction tech spaceAI’s impact on...2025-03-2549 minThe BIG Strategy PodcastThe BIG Strategy PodcastE039: Why the Future of Business Lies in Human-AI Synergy with Sophie HamiltonWhat happens when human ambition meets the power of AI? Sophie Hamilton, a Stanford researcher and business developer at Spotify, is reshaping the conversation on how technology can elevate human potential.In this episode of the BIG Strategy Podcast, Sophie shares her incredible journey – from Portland to Palo Alto – and dives deep into the future of human-AI collaboration. She opens up about overcoming personal adversities, how AI can help us redefine our priorities, and how technology can fuel a life of abundance.In this episode, we explore:Sophie’s experience at Stanford and what it rea...2025-03-201h 05The BIG Strategy PodcastThe BIG Strategy PodcastE038: How to Lead Through Change and Master AI with Tiffany PrinceHow do leaders successfully navigate change, especially with the rise of AI?In this episode, we sit down with Tiffany Prince, founder of Prince Performance and a global expert in change management, leadership, and technology. With experience across healthcare, government, and financial services, Tiffany shares how she helps organizations adapt to new technologies and thrive in an AI-driven world.In this episode, we explore:Building a change management framework that actually worksLeading across cultures and managing global teamsAI in action… and how organizations are using it right nowWinning stakeholder buy-in and communicating change effectivelyPreparing te...2025-03-1853 minThe BIG Strategy PodcastThe BIG Strategy PodcastE037: AI, Power, and the Future of Silicon Valley with Russell HancockFew understand Silicon Valley as intimately as Russell Hancock. He is the leader of Joint Venture Silicon Valley and a Stanford scholar, and reveals in this episode what’s driving the region’s evolution. From its infrastructural struggles to the revolutionary technologies poised to reshape its future, Russell’s insights offer a compelling roadmap and what that means for the world.In this episode, we explore:Unique challenges posed by Silicon Valley's fixed landscapeSilicon Valley's history of successive innovation wavesEconomic and political implications of AIOpportunities in biotech, food, and transportation innovationThe case for more structured regional govern...2025-03-121h 07The BIG Strategy PodcastThe BIG Strategy PodcastE036: AI and Human Collaboration: The Key to Staying Ahead with Bill RaymondBill Raymond is a consultant and AI expert with 25+ years of experience in tech and business transformation. Bill shares his journey with AI, revealing practical strategies to integrate AI into your workflow and how it’s reshaping the way we work. Whether you're an entrepreneur, leader, or tech enthusiast, this conversation will give you real-world insights on using AI to stay ahead.In this episode, we explore:Bill Raymond’s AI journey: from the basics to ChatGPTThe biggest hurdles in adopting AI (and how to overcome them)The rise of AI agents and what it means for...2025-03-061h 00The BIG Strategy PodcastThe BIG Strategy PodcastE035: Breaking Bias and the Fight for Inclusion in AI with Jill FinlaysonJill Finlayson, the managing director of CITRIS Innovation Hub, shares her expertise on expanding diversity and gender equity in technology and AI. The episode delves into her work at CITRIS, her insights into the systemic challenges women and underrepresented groups face in tech, and the potential of AI to foster inclusivity and ethical practices.In this episode, we explore:Barriers women face in tech todayTackling bias in AI datasets and algorithmsAI's role in hiring and HRBuilding ethical, inclusive AIGuiding future generations for an AI-powered worldConnect with Jill FinlaysonJill Finyalson’s wo...2025-03-0442 minThe Profit Minds Podcast w/ Steven KirchThe Profit Minds Podcast w/ Steven KirchLeveraging AI for Business Growth & Innovation with Jeff EyetThe Profit Minds Podcast with Dr. Steven Kirch, Episode 111 In this episode of The Profit Minds Podcast, Dr. Steven Kirch speaks with Jeff Eyet, a visionary leader who has dedicated his career to aligning user needs with technology and business models. His unique ability to blend empathy, insight, ideation, and pragmatism enables him to drive innovation. Jeff is professional faculty at UC Berkeley and the co-founder of The Berkeley Innovation Group.Tune in to the episode to hear about: * Jeff’s journey from being laid off in the renewable energy sector to starting BIG...2025-02-2128 minThe BIG Strategy PodcastThe BIG Strategy PodcastE034: The Startup Playbook: Finance, Funding, and Forward Thinking with Michael BelicoseMichael Belicose, CFO of Campus, navigates the world of finance with a rich history at American Express and JP Morgan Chase. This episode dives into Michael's transition from large corporations to the edtech startup scene, showcasing how strategic financial modelling and a dynamic board contribute to revolutionizing affordable education for many.In this episode, we explore:Keys to successful mentorship and networkingLeadership lessons from Ken Chenault, Former CEO of American ExpressCrafting a financial blueprint for edtechWhy startup struggles are best solved as a teamCampus's bold mission: democratizing educationConnect with Michael Belicose...2025-02-211h 02The BIG Strategy PodcastThe BIG Strategy PodcastE033: The Billion-Dollar Waste Problem with Hassan MuradAs the CEO and co-founder of Intuitive AI, Hassan Murad shares his journey from identifying a global waste crisis to developing cutting-edge AI solutions that encourage better recycling habits. This episode delves into the challenges of scaling AI-driven sustainability, the ethical considerations of automation, and what the future holds for smart cities and environmental tech.In this episode, we explore:The role of AI in tackling global waste and sustainability challengesHow automation and machine learning are transforming recycling habitsThe biggest misconceptions about AI and its real-world applicationsEthical concerns around AI, automation, and the future of jobsWhat...2025-02-1951 minThe BIG Strategy PodcastThe BIG Strategy PodcastE032: The Future of AI in Healthcare: What’s Next for Human and Animal Care with Cal LaiFounder and CEO in the AI veterinary space, Cal Lai, navigates the world of business strategy with a focus on innovation and entrepreneurship. Cal shares his journey from early ventures in the tech industry to developing AI-driven solutions for pet care. We discuss the role of business strategy in fostering innovation and how technology is reshaping client interactions in the veterinary world. Tune in for insights on building a forward-thinking company and the future of AI in pet care.In this episode, we explore:Developing the first eCommerce platform with Egghead.comThe impact of AI and...2025-02-141h 16The BIG Strategy PodcastThe BIG Strategy PodcastE031: Resilience, Cultural Leadership, and AI in Healthcare with Andrea MillerInternational leadership expert Andrea Miller delves into the intriguing intersection of personal resilience, international experience, and the potential of AI in reshaping business strategy. Andrea shares her unique journey from South American prisons to a successful career in NGO and healthcare sectors, highlighting the transformative power of adaptability and emotional intelligence.In this episode, we explore:Understanding the dynamics of leadership within the UNThe critical role of emotional and adaptability quotientsEthical considerations and future implications of AI in healthcarePractical advice for embracing AI in professional settingsPreparing for AI's influence on future workplace dynamicsConnect...2025-02-1251 minThe BIG Strategy PodcastThe BIG Strategy PodcastE030: AI as a Strategic Partner for Startups with Natalie Brochstein and Hector CorralFounder of Karibu.AI, Nathalie Brochstein, brings a wealth of knowledge in AI-driven onboarding and organizational scalability. Teaming up with Hector Corral, Founder and CEO of Hedlyner, they dive into transforming industry practices. This episode covers the impactful use of AI in streamlining processes and scaling businesses while retaining a human touch and fostering growth.In this episode, we explore:Challenges and pivots in music business journeyRole of AI in revolutionizing onboarding processesBenefits of AI for small business scalabilityThe future of conversational AI in companiesUse of AI as a strategic thought partnerPersonalization and retention in AI-driven...2025-02-071h 00The BIG Strategy PodcastThe BIG Strategy PodcastE029: How AI is Changing Marketing with Dr. Davood WadiDr. Davood Wadi, a researcher in AI and marketing, delves into the intersection of artificial intelligence and business strategy. With a history of teaching university courses in AI and marketing, Hisinsights span from the technical aspects of AI to its practical applications in marketing. This episode unpacks the evolution of AI, ethical considerations, and future implications.In this episode, we explore:The historic evolution of AI: from Turing to todayDistinctions between machine learning and AIHow LLMs operate behind the scenesTrust issues and ethical considerations in AIPractical AI applications in marketingThe open vs. closed-source AI debateHands-on tips...2025-02-0555 minThe BIG Strategy PodcastThe BIG Strategy PodcastE028: AI's Impact on Careers and the Importance of Decision Making with Ethan LavinStrategy and Ops Manager at Athena Intelligence, Ethan Lavin brings vast expertise in tech, venture capital, fintech, politics, and international affairs. This episode dives into Ethan's dynamic career trajectory, his passion for AI, and his insights on decision-making amidst unpredictable global events.In this episode, we explore:Navigating careers without a set playbookThe impact of Brexit on Ethan's professional pathThe essential role of empathy in the tech industryStrategies for overcoming hesitation in AI adoptionCareer advice on "open door" vs. "closed door" decisionsConnect with Ethan Lavin on LinkedInAthena Intelligence...2025-01-2956 minThe BIG Strategy PodcastThe BIG Strategy PodcastE027: Fitness Entrepreneurship and the Power of Persistence with Zoe SchwartzFounder of Fitness by Zoe, Zoe Schwartz, empowers women through fitness, nutrition, mindset, and recovery. Zoe's journey is remarkable, from navigating the corporate world of CPG marketing with companies like General Mills, Tough Mudder, Equinox, and SoulCycle to establishing her fitness business. In this episode, she shares her career transitions, overcoming isolation in entrepreneurship, and the creation of her ‘Strategic Strength’ platform.In this episode, we explore:Zoe's transition from corporate roles to fitness entrepreneurshipThe unseen work behind building a strong professional reputationOvercoming the isolation of entrepreneurship through mentorship programsNavigating job layoffs with a proactive mindsetZoe's "Stra...2025-01-1543 minThe BIG Strategy PodcastThe BIG Strategy PodcastE026: Season Three Highlights: Generational Shifts, Leadership Challenges, and Risk Mitigation StrategiesIn today's episode, we're wrapping up Season 3 with a dynamic conversation featuring influential guests Jennifer Gable, Clare Purvis, Jessica Wan and Shelli Brunswick. Join us as we delve into these compelling discussions that tie together leadership, mentorship, innovation, and the essential strategies every executive should consider for a resilient future.In this episode, I have chosen my favorite moments with:Jennifer Gabel: owner of JK Crane, a crane rental company, and Construct Your Health, a wellness company targeted at the construction industry. Clare Purvis: a Stanford University-trained psychologist and the founder of WELL, a leadership community f...2024-12-1815 minThe BIG Strategy PodcastThe BIG Strategy PodcastE025: WELL Women: Closing the Healthcare Innovation Gender Gap with Clare PurvisClare Purvis is a Stanford University-trained psychologist working at the intersection of mental health and technology. Clare's journey is inspiring, from holding leadership roles at Lantern, Headspace, and Mindcure to now being the founder of WELL, a leadership community for women in digital health. She shares insights on systemic leadership challenges, mentorship, balancing personal well-being, and driving sustainable healthcare innovations.In this episode, we explore:How structural inequities impact gender equality in leadershipWhat inspired Clare's mission at WELLWays to broaden support beyond the startup ecosystemShifting healthcare startups to problem-focused approachesThe critical role of mentorship for women...2024-11-201h 01The BIG Strategy PodcastThe BIG Strategy PodcastE024: Modernizing a Family Enterprise with Jennifer GabelJennifer Gabel owns JK Crane, a crane rental company based in New Jersey. Beyond modernizing operations and driving profitability, she saw a glaring need for employee well-being. In 2021, she founded Construct Your Health, a wellness company targeted at the construction industry. Certified as an integrative nutrition health coach through the Institute for Integrative Nutrition, Jennifer also holds a 500-hour yoga teacher certification. In this episode, Jennifer shares her transition from corporate life to being an entrepreneur, following her father's footsteps, her approach to mental health and wellness, and the significance of nurturing personal passions outside of work for a...2024-11-1344 minThe BIG Strategy PodcastThe BIG Strategy PodcastE023: Transforming Senior Care: The Citizenship ModelConsultant Jennifer Drago brings her strategic planning and governance expertise to the nonprofit sector, particularly senior living. Jennifer’s insights span from her consulting role to innovative solutions in senior care, discussing CEO accountability, people-centric strategies, and technological integration. She emphasizes the importance of transparent communication and workforce investment for organizational success.In this episode, we explore:Annual CEO evaluations using a stoplight dashboard systemAligning individual performance with organizational goalsPeople-centric approaches to senior care servicesSmart integration of technology to supplement human careHow strategic planning is driven by a long-term vision narrativeConnect with Jennifer Dr...2024-10-3055 minThe BIG Strategy PodcastThe BIG Strategy PodcastE022: Unlocking the Final Frontier with Shelli BrunswickWith 35 years in the space industry, Shelli Brunswick started in the US Air Force and now leads SB Global LLC. She discusses business opportunities in space, the role of innovation, and economic development. Shelli shares insights on leveraging space technology for Earth-based industries and future ventures.In this episode, we explore:Not in the space sector? Why you should consider space opportunitiesThe potential of space for economic development and job creationBecoming interplanetary: integrating Earth, Moon, and Mars economiesLeveraging government patents and incubators in the space industryRisks and rewards of space technology for everyday business operations2024-10-2342 minThe BIG Strategy PodcastThe BIG Strategy PodcastE021: In Fashion: Diversity, Inclusion, and Strategy with Whitney JordanWhitney Jordan is a Fashion Strategist and Visiting Lecturer at Liverpool John Moores University. With experience at Macy's, J. Crew, and business school, Whitney speaks on overcoming career challenges, systemic issues, and her journey toward industry change, advocating for more inclusive merchandising and marketing practices. She also shares her family's legacy of resilience and her passion for diversity in fashion.In this episode, we explore:Facing and overcoming systemic racism in fashionStrategic decision to pursue an MBABlack American fashion historyInnovations in inclusive merchandising and marketingWhitney’s vision for a more inclusive fashion industryLinks me...2024-10-1651 minThe BIG Strategy PodcastThe BIG Strategy PodcastE020: Why Bold Moves Matter with Yi Lin PeiProduct Marketing Coach and Advisor Yi Lin Pei empowers product marketers in startups to grow and thrive. A Haas School of Business alumni with a transportation engineering and tech product marketing background, Yi Lin's journey includes significant career shifts and insights on iterative progress, design thinking, and stakeholder engagement. Discover her holistic coaching approach and strategies for impactful career transitions.In this episode, we explore:Incremental steps in achieving big goalsSkills transfer from transportation consulting to product marketingThe art and science of problem-solving at workUsing design thinking for stakeholder engagementHandling emotional decisions in career transitionsThe role...2024-10-0947 minThe BIG Strategy PodcastThe BIG Strategy PodcastE019: Why Ampersand Leaders Thrive with Jessica WanHaving spent nearly 20 years as a marketing leader, Jessica Wan knows a thing or two about building and managing teams. She is now a Certified Executive Coach for people managers and individual contributors and the host of the Ampersand Manifesto. Her previous career adventures include working for organizations like the San Francisco Opera, Apple, Smule, and Magoosh.In this episode, we explore:The balance between psychological safety and motivationWhy leaders should model growth and authenticityThe three themes of effective leadershipMaking a career pivot to executive coachingHaving an “ampersand” careerConnect with Jessica Wan on Link...2024-09-2559 minThe BIG Strategy PodcastThe BIG Strategy PodcastE018: How AI is Redefining Work and School with Sabba QuidwaiSabba Quidwai is the CEO of Designing Schools. She believes cultures of innovation begin with a culture of empathy. Her journey took her from being a high school teacher to an education executive at Apple. Dr Quidwai now works with organizations to design schools that give young people the mindset and skills to thrive in workplaces and as global citizens.In this episode, we explore:* The HIRE framework to help you assess the suitability of AI tools* Ensuring AI tools are aligned with an organization’s ethical values* Integrating multiple AI to...2024-09-1839 minThe BIG Strategy PodcastThe BIG Strategy PodcastE017: Drilling Down: The Future of American Oil with RJ BurrAs the President and CEO of Panex Oil and Gas, RJ Burr is a third-generation oil industry leader. He joins the BIG Strategy Podcast to underscore the transformative impact of oil, highlighting its role in generating wealth, alleviating poverty, and significantly improving the human condition. Whether you're an investor, an industry enthusiast, or simply curious about oil, this episode is packed with invaluable insights. In this episode, we explore:* The oil industry's role in reducing CO2 emissions over the past 10 years* The upstream, midstream, and downstream processes in oil production* What e...2024-09-1134 minThe BIG Strategy PodcastThe BIG Strategy PodcastE016: Jumping the Queue in EV Charging with Vic ShaoVic Shao, DC Grid CEO, unveils groundbreaking EV charging infrastructure. Bypassing slow utility upgrades, DC Grid deploys rapid charging solutions using off-grid renewable energy. This innovative approach promises faster, cleaner, and more cost-effective EV charging stations nationwide, accelerating electric vehicle adoption and transforming sustainable transportation.In this episode, we explore:* Scaling EV charging infrastructure* How utilities hinder EV adoption * Fast, clean, and cost-effective charging stations * Vic Shao's insights on entrepreneurshipConnect with Vic Shao on LinkedInConnect with Jeff Eyet on LinkedIn Follow T...2024-09-0422 minThe BIG Strategy PodcastThe BIG Strategy PodcastE015: Renewable Computing: Powering AI with John BelizaireAs the CEO of Soluna Holdings, John Belizaire leads the charge in shaping the future of renewable energy development using computing. Soluna is the leading developer of green data centers for batchable computing, powered by wasted renewable energy. Classically trained as a computer scientist, John began his professional journey at Intel, where he played a pivotal role in advancing the PC revolution. In this episode, we explore:* Sustainable data centers* Mental models and lateral thinking – including the "10 Ideas” exercise* The role of federal and state policy changes in fostering sustainable innovation...2024-08-2655 minThe BIG Strategy PodcastThe BIG Strategy PodcastE014: Seeding the Future: VCs and Climate Change with Kareem DabbaghKareem Dabbagh, co-founder of VoLo Earth Ventures, shares his perspective on combating climate change through venture capital and innovative investments. As a solar industry and 'cleantech 1.0' veteran, Kareem was an early employee and team leader at SolarCity (Tesla) and Sunrun – and then became part of the founding team with Aurora Solar. After that, he joined the electricity practice at the Rocky Mountain Institute. In this episode, we explore:* The value of doing one thing exceptionally well* Valuable lessons from the "cleantech 1.0" era * Why a data-driven approach is key to removing bias...2024-08-1954 minThe BIG Strategy PodcastThe BIG Strategy PodcastE013: Designing your Fourth Quarter with Scott CouchenourIn this captivating episode, Scott Couchenour, founder of Fourth Quarter Coaching, shares his journey from corporate success to personal reinvention. After experiencing a devastating business collapse, Scott discovered the power of strategic living. He offers invaluable insights on crafting a purposeful life plan that transcends career setbacks and identity crises. Learn how to leverage both triumphs and challenges to fuel your personal growth and create a lasting legacy. Scott's six-point framework for a fantastic fourth quarter will inspire you to take control of your future and live life by design, not by default.Connect with Scott on...2024-08-1248 minThe BIG Strategy PodcastThe BIG Strategy PodcastE012: Innovator's Mindset: Grit and Resilience with Alex KatzmanAlex Katzman unpacks his four-phase career strategy, from charting his path to optimizing outcomes. Learn how a health setback sparked a long-term vision, leading Alex to pivot from corporate roles to entrepreneurship. Gain valuable insights on making bold career moves, balancing family priorities, and pursuing impactful work in the face of adversity.Connect with Alex on LinkedInConnect with Jeff Eyet on LinkedIn Follow The Berkeley Innovation Group Download The BIG Strategy Playbook for FREESubscribe to The Berkeley Innovation Group Youtube Channel Find out more about The...2024-08-0543 minThe BIG Strategy PodcastThe BIG Strategy PodcastE011: The Purple Path: Market-based Sustainability with Adam JosephDiscover how conservation and capitalism can align as Adam Joseph shares insights on biodiversity credits, soil health initiatives, and corporate sustainability trends. Learn about emerging opportunities at the intersection of business and environmental protection.Connect with Adam on LinkedInConnect with Jeff Eyet on LinkedIn Follow The Berkeley Innovation Group Download The BIG Strategy Playbook for FREESubscribe to The Berkeley Innovation Group Youtube Channel Find out more about The Berkeley Innovation Group: www.biginnovates.com 2024-07-2956 minThe BIG Strategy PodcastThe BIG Strategy PodcastE010: Ziplines and ERP: IT Leadership Lessons with Nersey RastanNersey Rastan shares lessons from leading a critical ERP crisis, revealing how empathy and cross-functional collaboration can overcome seemingly impossible challenges in global organizations. Discover how Nersey navigated cultural differences, built trust across teams, and turned a potential disaster into a career-defining moment. Learn strategies for effective change management and the importance of keeping humans in the loop during digital transformations.Connect with Nersey on LinkedIn Connect with Jeff Eyet on LinkedIn Follow The Berkeley Innovation Group Download The BIG Strategy Playbook for FREESubscribe to The Berkeley Innovation Gr...2024-07-2257 minThe BIG Strategy PodcastThe BIG Strategy PodcastE009: Two Exits Later: Startup Pain and Profit with Vic ShaoVic Shao, a serial cleantech founder, takes us behind the scenes of his entrepreneurial journey. From his first project, funded with DOE grants, to acquisitions by Engie and BP and securing a $100 million supercharger deal with Tesla, he reveals strategies for overcoming setbacks and seizing opportunities. Hear his hard-won lessons in resilience, product-market fit, and navigating corporate acquisitions that apply to entrepreneurs and leaders across industries.Connect with Vic Shao on LinkedInConnect with Jeff Eyet on LinkedIn Follow The Berkeley Innovation Group Download The BIG Strategy Playbook for FREE...2024-07-1549 minThe BIG Strategy PodcastThe BIG Strategy PodcastE008: Season 1 InsightsIn this insightful recap of Season 1 of The BIG Strategy Podcast, host Jeff Eyet explores three critical themes from conversations with six diverse business leaders: mentorship and guidance, personal passions for professional success, and adaptability and resilience. Drawing from experiences shared by executives from Pete's Coffee, Mural, and Applied Materials, Jeff uncovers valuable lessons on navigating market changes, overcoming internal resistance, and leveraging personal interests for career growth. This episode offers a deep dive into how mentorship shapes leadership styles, personal passions drive innovation, and adaptability and resilience are crucial for success in today's dynamic business landscape. Whether you're...2024-07-1126 minThe BIG Strategy PodcastThe BIG Strategy PodcastE007: Contrarian Thinking: The Best Defense with Austin LavinDive into the revolutionary mindset of Austin Lavin, a product leader disrupting the defense sector with cutting-edge AI solutions. From government service to spearheading game-changing initiatives, Austin leverages radical empathy, first principles thinking, and a contrarian approach to challenge tradition and achieve paradigm-shifting outcomes. Prepare for an eye-opening discussion as he discusses battle-tested strategies for navigating bureaucracy, fostering innovation, and staying ahead of evolving threats. Tune in for these invaluable insights for individuals looking to revolutionize their industries.Connect with Austin Lavin on LinkedInConnect with Jeff Eyet on LinkedIn Follow The Berkeley I...2024-06-2454 minThe BIG Strategy PodcastThe BIG Strategy PodcastE006: From Banker to Brushstrokes with Jared McGriffTune into this episode as we sit down with Jared McGriff, a multifaceted individual who combines his talents as a self-taught painter and product marketer in the tech industry. Jared shares his journey driven by relentless curiosity and the risks he took to follow his passions. Discover how he integrates creativity into his professional life, offering a unique perspective on innovation and strategic thinking. Jared's story is a testament to the power of independence, individuality, and perseverance. Uncover a remarkable blend of ingenuity and professional prowess through this episode. Connect with Jared McGriff on LinkedInV...2024-06-1956 minThe BIG Strategy PodcastThe BIG Strategy PodcastE005: Betting on Yourself at Covalent MetrologyIn this episode, we sit down with Craig Hunter, the visionary founder and CEO of Covalent Metrology. Craig's journey is nothing short of extraordinary—from hearing strategy insights at the dinner table from his father, a key figure at Applied Materials, to navigating the challenging landscape of a services startup.Listen in as Craig shares valuable lessons on building a company from the ground up, the importance of resilience and curiosity, and the power of a strong support network. Whether you're an aspiring entrepreneur or a seasoned business leader, Craig's story is packed with insights on innovation, st...2024-06-1038 minThe BIG Strategy PodcastThe BIG Strategy PodcastE004: From Semis to Solar at Applied Materials with Craig HunterJoin us as Craig Hunter shares Applied Materials' transformative journey from semiconductor equipment leadership into the new market of solar panel factories. His leadership in managing innovative projects and a demanding customer base to deliver results to a success-driven leadership team defined his tenure. Learn about the importance of curiosity, strategic risks, and bold moves in driving industry success.Connect with Craig Hunter on LinkedInConnect with Jeff Eyet on LinkedIn Follow The Berkeley Innovation Group Download The BIG Strategy Playbook for FREESubscribe to The Berkeley Innovation Group Yo...2024-06-0342 minThe BIG Strategy PodcastThe BIG Strategy PodcastE003: Meeting the Moment at Mural with Ward BullardDrawing upon years of human-centered design expertise, Ward Bullard shares his strategic insights from pivoting a visual collaboration startup, Mural, during the COVID-19 pandemic. Initially focused on large enterprises, the company swiftly adapted to meet the urgent needs of educators transitioning to remote learning. Ward emphasizes the importance of organizational resilience – assembling a top-tier team empowered to pursue customer-centric solutions. Despite being overlooked internally, their impact far outstripped expectations, enabling transformative growth by wowing customers with exceptional support during uncertain times. Ward's approach highlights the value of strategic talent acquisition, autonomy, and an unwav...2024-05-2032 minThe BIG Strategy PodcastThe BIG Strategy PodcastE002: Extension vs. Innovation in CPG with Beth HammondThis week, we're joined by Beth Hammond, an innovation expert in consumer packaged goods (CPG) who's captured consumer trends to drive line extensions and "out of the can" innovation. Beth breaks down her mindset and process, giving us a candid, behind-the-scenes look at what it takes to get the innovation engine humming in established CPG companies. She's not holding anything back!Connect with Beth Hammond on LinkedInConnect with Jeff Eyet on LinkedIn Follow The Berkeley Innovation Group Download The BIG Strategy Playbook for FREESubscribe to The Berkeley In...2024-05-0725 minThe BIG Strategy PodcastThe BIG Strategy PodcastE001: Brewing Innovation at Peets Coffee with Jess MitchellIn this episode, we sit down with Jessica Mitchell, the former Head of Retail Marketing and Director of Innovation at Peet's Coffee. She discusses her experience successfully bringing cold brew coffee to market at Peet's Coffee, specifically 1.) understanding younger consumers and their evolving coffee preferences, 2.) reframing Peet's values from a focus on dark roast to an emphasis on great coffee, and 3.) expanding beyond the traditional coffee shop to point-of-sale locations. In the story of cold brew's journey from insight to launch, she highlights the importance of grounding innovation in consumer needs, buil...2024-05-0639 min