Shows
Subscription LeagueMapping the Future: TomTom’s Evolution in Mobile Navigation and Location DataEpisode OverviewTomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge location data company powering premium mobile navigation. In this episode, Managing Director Pim Spaanderman and sales analytics expert Kees Oostinjen share their insights on transforming traditional hardware into innovative app solutions like GO Navigation. They discuss strategic shifts in acquisition, rigorous testing to optimize pricing and user onboarding, and the unique challenges of catering to both everyday drivers and professional truckers. Episode Topics at a...
2025-03-0433 min
Subscription LeagueSubscriptions: The Good, The Bad & The OverusedEpisode OverviewIn this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby on Rails. We dive into the subscription business model, its pros and cons, and why some apps might be better off without it. DHH shares his unfiltered thoughts on pricing strategies, SaaS fatigue, and the evolution of software monetization—challenging industry norms along the way.Episode Topics at a GlanceWhen subscriptions make sense—and when they...
2025-02-1725 min
Subscription LeagueApp Store: The Good, the Bad, and the GlitchesEpisode OverviewDavid Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in the subscription space, DHH shares his bold perspectives on app distribution, developer rights, and the future of platforms like iOS. He emphasizes the need for competition in the ecosystem and highlights Apple's complex relationship with privacy and revenue generation.For noteworthy quotes and key takeaways, read the article -Episode Topics at a Glance...
2025-01-2150 min
Subscription LeagueScaling Mojo: How to Build a Subscription App with 40M+ DownloadsEpisode OverviewFrancescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, and Mojo’s subscription model. This episode also explores the balance between user accessibility and high-quality features, as well as how Mojo stays competitive in a fast-evolving app landscape.For noteworthy quotes and actionable insights, check out the article - Scaling Mojo: How to Build a Su...
2024-12-1730 min
Subscription LeaguePioneering inclusivity in the dating app space: Insights from HER's CEO Robyn ExtonTimestamps[00:00:20] - Introduction to Robyn Exton and HER[00:02:10] - Robyn's Early Days and Learning to Code[00:04:55] - Early User Acquisition Strategies[00:07:50] - Competitive Landscape and Differentiation[00:11:00] - User Behavior and Market Size[00:14:30] - Current User Acquisition Channels[00:17:00] - A/B Testing and Onboarding Insights[00:19:30] - Brand Partnerships and Authenticity[00:23:00] - Future of the LGBTQIA+ Dating Space[00:27:00] - Challenges in Different Markets and User SafetyEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr
2024-10-2131 min
Subscription LeagueHow Freeletics is rising above the crowded fitness app industry with Eleanor HughesEpisode OverviewEleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance.For noteworthy quotes and key takeaways from the episode, read the article - How Freeletics is rising above the crowded fitness app industry with Eleanor HughesEpisode Topics at...
2024-10-0732 min
Subscription LeagueFrom segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and discusses the nuances of marketing across different platforms and countries.Read more in the article -
2024-09-2316 min
Subscription LeagueInside the tech evolution: Insights from Fastlane and ContextSDK founder Felix KrauseFelix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landscape of the European tech scene, and discusses the shift towards remote work. Additionally, Felix speaks on the importance...
2024-09-0927 min
On t'parle app !OTPA #2 ✦ Monétiser une app & les premières apps mobiles, avec Jeff Grang, CEO de Purchasely !
Killian reçoit Jean-François Grang, CEO de Purchasely, un outil no-code pour permettre de monétiser plus facilement une application mobile.
👉 Qui est Jeff Grang ?
👉 Comment étaient les toutes premières apps iOS ?
👉 Comment monétiser au mieux une app mobile ?
👉 Qu'est-ce que Purchasely, son outil sur lequel il travaille au quotidien. ?
Jeff répond à toutes ces questions et apporte beaucoup de réponses et d'anecdotes autour des applications mobiles !
Bonne écoute ! 💜
-------------------------------------------------------
TIMELINE :
00:00:00 - Présentation de Jeff
00:02:10 - App A•Z, son ancienne agence de création d'app mobile
00:09:56 - Comment facturer la création d'une app mobile
00:13:20 - Le desig...
2024-03-2852 min
Subscription LeagueHeadway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva KoldovskaAll about scaling an app by leveraging both web and app subscriptions!In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads. Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions. Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions. For noteworthy quotes and key takeaways from the episode, rea...
2023-06-2827 min
Subscription LeagueUnveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovative features, Molotov TV brings the charm of traditional TV-watching to the modern world. Join us as we explore the fascinating journey of Molotov TV and its unique approach to the TV landscape.Takeaways and the episode summary are available here: Unveiling the streaming revolution: a conversation with...
2023-06-2126 min
Subscription LeagueKovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de KeatingThese are examples of successful apps in Kovalee’s portfolio. Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR PepTalk, a 5-star motivational companion: 22x MRR, 5x User LTV, 10x active subscriptionsWeBurn, a workout app for women: 4x User LTV, 10x monthly recurring profits PLAW, a phone customization app: 5x User LTC, 20x monthlyThe secret sauce for such remarkable growth?In short:Kovalee’s unique in-house tech & expertiseApps with high potential (the hidden gems)The test-and-learn methodologyListen to the full episode to hear from Kovalee’s CEO and C...
2023-06-1425 min
Subscription LeagueSweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan PereiraWho could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible.Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3 million in funding. Since then, it has experienced exponential growth, boasting an astounding user base of over 120 million people worldwide.So, how does Sweatcoin work? The app, available for free, tracks users' daily steps. For every 1,000 steps, users earn one Sweatcoin, which can be exchanged also for Bitcoin. But how does the app generate revenue to pay its users? In a...
2023-06-0229 min
Subscription LeagueThe Washington Post - Transitioning to Digital: Insights from Michael RiberoIn this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital.Michael shares his experience on how the new brand is succeeding through some time-sensitive challenges such as the COVID-19 pandemic and privacy policy changes.Listen to the full episode to learn about The Washington Post’s success secrets including: Running paper and digital subscriptions on distinctive strategiesAccommodating and understanding changes in technologyOptimizing the payment process for readers on Apple devicesPersonalizing with ethical considerationsFor not...
2023-05-1028 min
App Marketing by App MastersHow to Reduce Customer ChurnHow to recover your churned customers.
In this video, you will discover the challenges of winning back customers who have cancelled their trial subscription for your app with Jeff Grang, who is the co-founder and CPO @ Purchasely.
Losing customers can be frustrating, but there are steps you can take to bring them back and keep them engaged.
We'll cover some proven strategies, such as sending personalized emails, offering exclusive promotions, and providing exceptional customer service.
Whether you're a startup or an established business, these tips can help you recover lost revenue...
2023-05-0110 min
Subscription LeaguePapumba - Making a safe digital playground for kids with Gonzalo RodriguezEducation apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to discuss the app’s growth secrets. Papumba is a digital safe playground designed specifically for kids aged 2-7, offering a variety of educational games, books, videos, and audio stories that engage and educate young minds.Creating a trustworthy and safe app for kidsBeing Featured in Apple App StoreGenerating 40% of additional revenue by localizing the content improving the adoption of annual plans to increase the lifetime valueFor...
2023-04-2623 min
Subscription LeagueApplica - Framework for subscription optimization: tips from behavioral science expert Sviat HnizdovskyiFor episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat Hnizdovskyi. Sviat shared valuable insights on how companies can improve their app subscription, LTV (customer’s lifetime value), and monetization. Listen to learn more about his tips for optimization subscriptions, Applica’s experiment history review framework, Sviat’s passion for behavioral science, and other key takeaways from the episode. For noteworthy quotes and key takeaways from the episode, read the article - Framework for subscrip...
2023-04-1230 min
Subscription LeagueHow Mimo Builds an Experimentation Culture with Ekaterina GamsrieglerMimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones. In the Subscription League podcast episode 22, Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo, shares her experience overseeing the development of the experimentation culture in the company and other valuable app growth tips on full funnel optimizationgrowth metrics and their trade-offsimportance of segmentation For noteworthy quotes and key takeaways from the episode, read the article - How Mimo Builds an...
2023-03-2837 min
App Marketing by App MastersConversion Rate Optimization for Mobile AppsToday's guest was among the first 500 developers on iOS and has never stopped building apps ever since.
In this workshop, we're going to discuss all about mobile subscription growth and funnel optimization.
You will discover how to maximize your mobile subscriptions, why adding video improves your conversions, and how incorporating "micro-interaction" is a great way to increase users' time spent on the paywall.
Jeff Grang is the Co-Founder / CPO at Purchasely.
App Audits:
https://vidcap.app/
https://apps.apple.com/fr/app/cryptomarket-portfolio/id1494691514
You...
2023-03-201h 19
Subscription LeagueApp Masters - How to Monetize Your App: Expert tips from Steve P. YoungApp monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P. Young, an app marketing expert and founder and CEO of App Masters, shared his top tips for app monetization including the followings:target 100% paywall viewsadd the paywall to the onboarding processstop building more featuresfocus on improving the rate of trials to subscriptionscarefully consider the length of the app’s trialsuse data as social proofFor no...
2023-03-1529 min
Subscription LeaguePhotoRoom - How to grow a subscription app business and its user base globally by Olivier LemariéWith over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on growth strategies in gaming and utilities, the challenges of scaling across markets, and the importance of experimentation and community-building.We discuss how subscription-based utility apps like PhotoRoom defer from gaming apps that rely on one-time in-app purchases and user acquisition.We also explore the challenges of scaling a business across multiple markets and how PhotoRoom is applying agile testing and learnings from one market to another.
2023-03-0125 min
Subscription LeagueCoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe BaghdasaryanIn this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor at CoinStats, offers invaluable insights into effective pricing strategies and monetization models for subscription apps.Join us as Vahe highlights the importance of considering all aspects of monetization and emphasizes the significance of paywall optimization as just one piece of the puzzle. You'll learn about:1)the most commonly used pricing strategy2)valuing features using Max-Diff Analysis3)h...
2023-02-1525 min
Subscription LeaguePollen VC - A guide to financing your user acquisition with Martin MacmillanWhen it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to talk about a totally new way to finance an app business. It's called "revolving line of credit" funding and it's fast, flexible, and data-driven. Tune in to hear Martin share insights on How this financing method worksHow Pollen VC’s funding model differs from the othersWho can benefit from it How "Clean Room Accounting" strategy can help apps better manag...
2023-02-0123 min
Subscription League[REPOST] GP Bullhound - What venture investors look for in subscription apps with Eric CrowleyDespite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available for the best subscription app companies. In this episode with Eric Crowley, partner at GP Bullhound, we talk about Consumer Subscription Software Flywheel, the investment north star that defines the main attributes of a successful CSS.Then we talk about how subscription apps can maximize investors’ attention by Building a paradigm-shifting Consumer Subscription Business Parin...
2023-01-1924 min
Business of Apps Podcast#132: Improving Your App Subscription Funnels with Jeff Grang, Co-founder and CPO at PurchaselyApple launched subscriptions on the app store back in February 2011. Today, when you think about what apps are powered by this business model, it’s obvious that it’s way more than paying to stream media content on a monthly basis. It’s about gaming, fitness & health, photography, education, and much more.
The reason why Apple introduced this model was to give app developers a new way to generate revenue. Its introduction took place right after Apple launched The Daily app for News Corp and they saw an opportunity for all app developers on the platform to make m...
2023-01-0935 min
Subscription LeagueBreakthrough - Company spotlight: Health and Fitness App Productization Platform with Sunny DulayWith his background as a software engineer and app productization expert, Sunny Dulay was inspired by his personal journey with Headspace, a meditation app, and founded an app development and management studio, Breakthrough apps. Breakthrough is dedicated to helping fitness coaches to productize their coaching into an app. Since its birth, the company has been growing exponentially, with a one-of-a-kind business model that sets itself apart from app aggregators.Breakthrough and its clients come together on a mission to productize fitness activities by bringing in complementary assets: coaches bring in their brand and community, and B...
2023-01-0432 min
Subscription LeagueTogether Labs - Leveraging user research to maximize subscription app monetization with Jenny PollockNamed to TIME‘s list of the 100 Most Influential Companies of 2022, Together Labs is a Silicon Valley-based 3D social networking company that innovates technologies empowering people worldwide to connect, create and earn in virtual worlds. Jenny Pollock, Lead Subscription Monetization Manager at Together Labs, is involved in every aspect of interlocking subscriptions and revenue optimization, driving IMVU, the emblematic brand of the company, to the world’s largest friendship discovery and social metaverse platform with more than 7M MAU.In this episode of Subscription League Podcast, we sit down with Jenny to talk about her advice on how...
2022-12-2132 min
Subscription LeagueAppic - All about subscription app onboarding with Tobias BoernerTobias Boerner, now Chief Marketing Officer & Co-founder of a Luxembourg-based app aggregation company, Appic, has been laying a series of remarkable stepping stones in his career. The most noticeable are his achievements at LOVOO, one of the biggest dating apps in Europe which he made an exit for about $70 million, and Fastic, a five-star intermittent fasting app used by over 26M users worldwide, 92% of whom are happy customers. The Fastic app is also looked upon by many subscription apps and marketers for its exemplary onboarding process and its approach to building users’ trust and satisfaction with consistent delivery of per...
2022-12-0725 min
Subscription LeagueMobileGroove - The Subscription Model - the State, Benefits, and Success Tips by Peggy Anne SalzWe are steering down the barrel of recession, but consumers’ appetite for subscriptions will likely continue to develop, and an increasing number of subscription businesses will share the pleasure. Subscriptions account for 82% of revenue regenerated on average by non-gaming apps. In the U.S., the annual spending on top subscription apps in the Apple App Store increased by ⅓ over a year, reaching 6 billion in 2021. Revenues on Google Play also rose a massive 78% to reach 2.5 billion the same year. What’s driving the rise of Subscription models?For consumers, it promises lower barriers to entry, convenien...
2022-11-2336 min
Subscription LeagueAperture - Tips for Creating the Right Mindset for Business Growth by Hannah ParvazIn today's technology-led world, new companies are taking off faster than ever. In 2010, the number of new business applications was 2.5 million. Fast forward 11 years to 2021, and the number jumped 116 percent to 5.4 million. But they are also failing faster. According to the latest data, 10% of new businesses don't survive the first year, and 90% of startups fail over the long run.One of the culprits, other than the bad product or lack of proper product-market fit, is that some companies expand so quickly that they outrun the process of putting in place a holistic growth strategy that's based on...
2022-11-0930 min
Subscription League[REPOST] Luni - Subscription Marketing 101: tips to drive acquisition and retention with Adrien MiniattiLuni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to creativity and wellness apps, including Fitness Coach(wellness), Omada(social sports betting), Meditation Nest(wellness), and Photo Studio(creativity). Luni boasts all together over ¼ million daily downloads. The company’s success is essentially based on providing gratifying app content and continuous improvement through frequent testings and optimizations. Luni is also a big advocate of influencer marketing. About 60% of Luni’s users are based in the United States.Adrien's secret...
2022-10-2732 min
Subscription LeagueBlueThrone - Product market fit, Subscription Model, and Other Key Secrets of Success by Idan WallerBlueThrone, a leading app aggregator, started buying apps in 2021 and has grown considerably since then. Today, there are over 30 apps under the brand, and those developers they purchased apps from are free to do what they do best: create extraordinary apps.With BlueThrone is a culmination of experience, expertise and a proven record of changing the fortunes of apps, the company's CMO and Co-founder, Idan Waller, has some insider tips to share on what are the success factors that apply to all mobile apps and what the company looks for when acquiring a new app....
2022-10-1225 min
Subscription LeagueJodel - Shifting from ads to In-App Subscription-led revenue generation with Tim SchmitzIn the beginning, Jodel's choice of growth model was selling traditional ad spaces because it was a more effortless and quicker option to scale as a startup. With the vision to provide advertisers with a unique experience to engage with the local community, Jodel revamped the In-App Advertising experience with In-App Purchases, simplifying the payment process and diversifying ad opportunities. Today, Jodel’s primary revenue stream comes from the combination of In-App Subscription and In-App Purchase of Consumables. Listen to the full episode to learn more about Jodel’s journey to improve the app wit...
2022-09-2827 min
Subscription LeaguePhiture - How to optimize mobile app subscription with Andy CarvellAs a long-time fan and a collaborator of the consultancy, we invited Andy to Subscription League Podcast for the second time to draw tips for optimizing mobile app subscriptions.Andy is a Partner and Co-founder at Phiture, a multi-award-winning mobile growth agency and one of the top 100 fastest-growing agencies worldwide. If you are occasionally seeking advice on topics around subscription optimization and growth, you might already be familiar with Andy's expertise, often referred to by the In-App Subscription community. In the first episode of the podcast series, All about Retention, Andy shares some valuable insights o...
2022-09-1428 min
Subscription LeagueGP Bullhound - What venture investors look for in subscription apps with Eric CrowleyDespite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available for the best subscription app companies. In this episode with Eric Crowley, partner at GP Bullhound, we talk about Consumer Subscription Software Flywheel, the investment north star that defines the main attributes of a successful CSS.Then we talk about how subscription apps can maximize investors’ attention by Building a paradigm-shifting Consumer Subscription Business Parin...
2022-08-3124 min
Subscription LeagueUptime - How to build a successful user-first app strategy with Léa SamraniUptime is built on a mission to help people to learn quickly and grasp knowledge from trusted thought leaders without spending too much time, energy and/or resources. Only launched in 2021, the app already boasts almost a five-start customer reviews on the App Store, recognized as an Apple Editor's Choice and a Google Play App of the year 2021.In episode 8, Léa Samrani, lead product manager at Uptime, talks about how the company expedited the app’s growth by Conducting heavy market and user researchLeveraging one-on-one user engagement to complement the lack of data as an...
2022-08-1723 min
Subscription League[REPOST] Babbel - How to create and launch a success in a crowded market with Belen CaeiroIn this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live. Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its competitors in the market. Listen to the end to steal Belen’s predictions of the future of subscription apps, and her view on the benefit of pursuing produc...
2022-08-0328 min
Subscription LeagueLuni - Subscription Marketing 101: tips to drive acquisition and retention with Adrien MiniattiLuni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to creativity and wellness apps, including Fitness Coach(wellness), Omada(social sports betting), Meditation Nest(wellness), and Photo Studio(creativity). Luni boasts all together over ¼ million daily downloads. The company’s success is essentially based on providing gratifying app content and continuous improvement through frequent testings and optimizations. Luni is also a big advocate of influencer marketing. About 60% of Luni’s users are based in the United States.Adrien's secret...
2022-07-1332 min
Subscription LeagueRootd - How to bootstrap #1 health and fitness app with Ania WysockaRootd is "anxiety and panic attack relief right in your pocket.” It leads the #1 rated app on both iOS and Google Play and boasts over a 1.7 million user base. The award-winning application has paved a unique path to success based on an unusual approach - bootstrapping. While raising venture funding is a celebrated practice in the startup industry today, the brand has been insisting on 100% financial and technical independence. Today, the app is trusted by users in 150+ countries and continues to grow its revenues.In this episode of Subscription League podcast, Olivier and Jeff sit dow...
2022-07-0625 min
The GroovePurchasely Co-founder Shares How Marketers Can Personalize Paywalls to Drive SubscriptionsMarketing can never be one-size-fits-all, and that goes double if you have a subscription app. To reach potential subscribers in the right context and reinforce the decision to commit to recurring costs requires new thinking, flexible pricing and a fresh approach to subscription billing models. In this episode, our host Peggy Anne Salz talks with Jean-François (Jeff) Grang, Co-founder & Chief Product Officer at Purchasely. His company is making it easier for app owners to build a product catalog, set up in-app subscriptions and optimize conversions. Jeff discusses surprising nuances you need to know to price your offers (for e...
2022-06-3030 min
Subscription LeagueBlinkist - Using transparency to increase your conversion rate with Eveline MoczkoOn the 5th episode of The Subscription League, Olivier Destrebecq and Nicolas Tissier sit down with Eveline Moczko, Head of Product Management at Blinkist, an app offering 15-minute explainers of the most memorable insights from non-fiction books and podcasts. Eveline is passionate about A/B testing and has driven innovation at Blinkist to increase mobile app subscription and retention. The episode covers many aspects of working on a subscription app including the impact of different onboarding approaches and trial periods, and how to cope with subscription anxiety. Eveline also talks about how the brand combined big bets a...
2022-06-2220 min
Subscription LeagueThe Guardian - Growing the user base The Guardian way with Jesse WilkinsThe most trusted digital-content news in the world, The Guardian’s core business mission has always been to help people understand better the world we live in by keeping journalism accessible to everyone. The model that the brand settled on to achieve this was keeping all its content free without adopting paywalls. While this is clearly a countertrend move, especially in the journalism industry, the British newspaper enjoyed the most significant rewards - an exponential increase in readership, the capacity to perform effectively A/B testings with velocity, and customer trust.The Guardian’s customer exper...
2022-06-0824 min
Subscription LeagueMojo - Strategies you should focus on for a successful subscription business with Jean PatryMojo is an app used to create incredible animated social content. Since its launch in 2018, the app has reached +30M downloads and has a community that spans over 180 countries, and is rated 4.9/5.0 stars with over 800k ratings. Not every app achieves such an impressive level of success but mojo made it happen in just four years. While the brand’s success story makes the subscription business look as easy as ABC, there was no magic in how they’ve arrived where they are today. In this episode of the Subscription League podcast, the CEO and co-founder of mojo...
2022-05-2523 min
Subscription LeagueBabbel - How to create and launch a success in a crowded market with Belen CaeiroIn this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live. Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its competitors in the market. Listen to the end to steal Belen’s predictions of the future of subscription apps, and her view on the benefit of pursuing produc...
2022-05-1128 min
Subscription LeaguePhiture - All about Retention with Andy CarvellThis is the 1st Episode of Subscription League, a podcast brought to you by Purchasely.User retention is the lifeblood of every app business. But where do you start? Andy Carvell, Partner and Co-founder of Phiture looks at this question from the product development point of view and talks about how the effort to increase retention and engagement has to be built-in in applications.For noteworthy quotes and key takeaways from the episode, read the article - All about Retention with Andy Carvell.
2022-04-2729 min
Mobile PresencePurchasely Co-Founder Shares How Marketers Can Personalize Paywalls To Drive SubscriptionsMarketing can never be one-size-fits-all, and that goes double if you have a subscription app. To reach potential subscribers in the right context and reinforce the decision to commit to recurring costs requires new thinking, flexible pricing, and a fresh approach to subscription billing models. In episode #461, our host Peggy Anne Salz talks with Jean-François (Jeff) Grang, Co-founder & Chief Product Officer at Purchasely. His company is making it easier for app owners to build a product catalog, set up in-app subscriptions, and optimize conversions. Jeff discusses surprising nuances you need to know to price your offers (for example, a...
2022-04-1432 minSubscription LeagueWelcome to Subscription League, a podcast about app subscription businessWelcome to the Subscription League podcast hosted by Purchasely, a world-class end-to-end no-code In-App Subscription management, and growth platform. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down every 2 weeks with reputable CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. Here’s a quick glimpse into the shining speaker lineup for the first episodes :Belen Caeiro, VP of Product Management at BabbelAndy Carvell, Partner at PhitureJean Patry, CEO & C...
2022-03-3104 min