Shows
Content Strategy InsightsJeffrey A. “jam” McGuire: The Value Map Content Framework – Episode 211Jeffrey A. "jam" McGuire
Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts.
Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align internal stakeholders on strategy and messaging and to efficiently deliver the right content to both business and technical users of the product.
We talked about:
his role as Partner at Open Strategy Partners, his consultancy based in Cologne, Germany, that focuses on marketing for B2B and...2025-04-0240 min
Application: The TYPO3 Community PodcastMeet Thomas "Spoony" Löffler, TYPO3 Freelancer and Contributor, GermanyIn this episode, we speak with TYPO3 Team Lead Thomas “Spoony” Löffler, a developer and contributor to TYPO3 since 2005. Thomas loves attending TYPO3 events and he also runs his own one-person TYPO3 agency, Spooner Web. We speak about his extensive experience with TYPO3, his love for TYPO3 events, and the support he’s received and given to the TYPO3 community.Read the full post and transcript, and catch up on all our episodes on typo3.org. Listen, like, subscribe: iTunes Spotify Google Podcasts RSS feed Connect: @TYPO3 on Twitter...2021-12-1648 minApplication: The TYPO3 Community PodcastMeet Tymoteusz "Tymek" Motylewski, TYPO3 Core Contributor, PolandIn this episode, we hear from Tymoteusz “Tymek” Motylewski, Co-Founder and CTO of Macopedia and TYPO3 Core contributor. Today, we discuss his introduction to the TYPO3 community in the early 2000s, his favorite features and hidden gems of TYPO3, and his work helping make TYPO3 a powerful and easy to set up headless CMS.Read the full post and transcript, and catch up on all our episodes on typo3.org. Listen, like, subscribe: iTunes Spotify Google Podcasts RSS feed Connect: @TYPO3 on Twitter Meet the TYPO3 Project. Thank you...2021-12-021h 03Application: The TYPO3 Community PodcastMeet Susi Moog, TYPO3 GmbH COO, GermanyIn this episode, I speak with Susi Moog, the Chief Operating Officer (COO) of the TYPO3 GmbH. Today we learn about how she first came to know and use TYPO3, what her day-to-day role consists of, and how the TYPO3 GmbH enhances the CMS technology and supports the community, agencies, and professionals within it. Read the full post and transcript, and catch up on all our episodes on typo3.org. Listen, like, subscribe: iTunes Spotify Google Podcasts RSS feed Connect: @TYPO3 on Twitter Meet the TYPO3 Project. Thank y...2021-11-1838 minApplication: The TYPO3 Community PodcastMeet Petra Hasenau, TYPO3 Association Board Vice President, GermanyIn this episode, I speak with Petra Hasenau, the TYPO3 Association Board Vice President and the CEO of cybercraft GmbH. Today, we cover her introduction to TYPO3 and open source, her inclusive approach to community building, and her cooking channel!Read the full post and transcript, and catch up on all our episodes on typo3.org. Listen, like, subscribe: iTunes Spotify Google Podcasts RSS feed Connect: @TYPO3 on Twitter Meet the TYPO3 Project. Thank you: The TYPO3 Association for sponsoring this podcast b13 and Stefanie Kreuzer for...2021-10-2938 minApplication: The TYPO3 Community PodcastMeet Jochen Weiland, TYPO3 Teacher, Contributor, Hoster, GermanyIn this episode, I speak with Jochen Weiland, who has been involved with TYPO3 since 2002, and now runs a full-service TYPO3 agency, jweiland.net. We talked about his significant contributions to the TYPO3 documentation, how he learned the open source ethos from the TYPO3 founder himself, Kasper Skårhøj, as well as Jochen's favorite aspects of TYPO3.Read the full post and transcript, and catch up on all our episodes on typo3.org. Listen, like, subscribe: iTunes Spotify Google Podcasts RSS feed Connect: @TYPO3 on Twitter Meet the TY...2021-10-2157 min