Jennifer Barcelos And Sandy Connery

Shows

And She Spoke: Women. Money. Power.Predictions for Coaching in 2024Today on the And She Spoke podcast, we’re sharing our predictions for the coaching industry in 2024 with you so you can leverage the best techniques for success in your business this year. Tune in to hear all about the changes we’ve seen in the coaching industry recently and what we think will happen throughout the year. From the dangers of high-ticket sales to cohorts to one-on-one coaching, we even give you some tips to beat AI as a coach! You don’t want to miss this one so press play now!...2024-01-0925 min

And She Spoke: Women. Money. Power.What We're Leaving Behind in 2024A lot has happened in 2023! Join us in today’s episode as we explore all that we intend to leave behind as we move into 2024 and what we envision for ourselves, And She Coaching and Hey Marvelous in the coming year. We reflect on the events of the past year with a focus on what we would like to take with us and what we are ready to do differently. We get candid about the effect of the business on our internal worlds and vice versa, sharing our thoughts on where life really gets interesting, how to fin...2024-01-0235 min

Business Beyond the Mic004: Bold Conversations for Women in Business with Jennifer Barcelos and Sandy ConneryThere’s a pervasive stigma that tells women to keep the peace, make sure everyone is happy, and put themselves last. Turns out, that approach doesn’t work in business! The people-pleasing tendencies often ingrained in us hold a lot of sway, but solely putting out safe topics that don’t draw criticism won’t grow or hold your audience. No one wants to listen to boring podcasts! This is the bold stance of today’s guests, Jennifer Barcelos and Sandy Connery, who are the brains behind the Marvelous software platform, the founders of And She Coaching Co. What's more, and...2023-10-1544 min

And She Spoke: Women. Money. Power.Why We Left Instagram for TwitterWe’re leaving Instagram from Twitter! This episode talks about why we’re making the switch and where we’re headed next with our social media. We’re challenging the perception that IG is where you need to be if you want to market your business. This episode explores the trade-off that is often made between sharing ideas vs making them visually appealing and the discrepancies between operational tendencies of men versus women in online business. We encourage you, listener, to consider where the important conversations to you and your business are happening online, to allocate y...2023-07-0446 min

And She Spoke: Women. Money. Power.Inclusivity and Accessibility in Wellness with Veneé McGeeOn today’s episode, we get together with Veneé McGee to talk about her non-profit, Ebb and Flow Collective, a safe social wellness community whose mission focuses on inclusivity and accessibility for women and non-binary folks searching for spiritual empowerment.Veneé is a true visionary thought leader in the areas of spirituality, holistic wellness, and mindset. Veneé shares her difficult upbringing in the foster care system, and how being introduced to ‘The Secret’ by Rhonda Byrne gave her a sense of empowerment and agency over her life and decisions that she had never...2021-05-1130 min

And She Spoke: Women. Money. Power.Marvelous Rebrand with Jennifer Barcelos and Sandy ConneryWhat’s in a name? Actually, everything.It’s been a while since you’ve heard just us by ourselves, and this episode is deeply personal to us – we have a big announcement!We talk about the complexities of deciding a new name and what brought us here. The dizzying ten months navigating trademarks and words, and the sweet relief of making a decision! Plus, the joy of seeing our clients embracing wordplay.We also talk about niching – we still believe it’s key, but you’ve gotta know when to niche up an...2021-05-0518 min

And She Spoke: Women. Money. Power.Stepping Into Her Power with Jamia WilsonKnown to many as the "next-generation feminist leader,” today we had the privilege of speaking to Jamia Wilson.When Jamia was a child and she felt defeated, her mother would ask her what she could do to “step into her power.” By heeding this advice and sharing her mother’s passion for civil rights, Jamia has become renowned as an activist, feminist, storyteller, media maker, and natural-born thought leader.Over the years she has been the Executive Director and Publisher of Feminist Press at the City University of New York, the Executive Director of Women, A...2021-04-2037 min

And She Spoke: Women. Money. Power.Finding Your Community and Discovering Where You Truly Belong with Emilia van HauenThe event of the COVID-19 pandemic has drastically changed the way in which many of us interact with each other, including finding a sense of belonging in our communities. Many people are feeling isolated, lonely, and depressed.Today’s guest is Emilia van Hauen, a Cultural Sociologist, Author, Marketing Expert, and International Keynote Speaker on modern ways of life and social trends.During our conversation, Emilia sheds light on how communities have changed in modern times, and people now have the freedom to create their own identities and find specific communities where they belong. Sh...2021-04-1333 min

And She Spoke: Women. Money. Power.When Women Are the Storytellers, the Human Story Changes with Elizabeth LesserSpeaking up is a superpower, and more women need to be heard. At least that is what today’sguest, Elizabeth Lesser believes. Elizabeth is a bestselling author and the CoFounder of Omega Institute, the renowned conference and retreat center located in Rhinebeck, New York. Her latest book, “Cassandra Speaks: When Women Are the Storytellers, the Human Story Changes,” reveals how humanity has outgrown its origin tales and hero myths, and empowers women to trust their instincts, find their voice, and tell new guiding stories. 2021-03-3049 min

And She Spoke: Women. Money. Power.At the Intersection of Personal Development and Personal Finance with Naomi ClarkIn today’s episode, you’ll hear from Naomi Clark, who is a Feminist Financial Consultant and Coach. Naomi partners with women to help them thrive financially by creating cashflow strategies that support their values and lifetime goals. What stands out about this conversation is Naomi’s belief that the major reasons women struggle with making confident financial decisions are the patriarchy and debt-shaming culture, two oppressive systems designed to keep women feeling unprepared, doubtful, and distracted when it comes to their money. Naomi likes to say that you can find h...2021-03-2353 min

And She Spoke: Women. Money. Power.Getting a Seat at the Table with Eleanor BeatonWomen getting a seat at the table takes ALL of us working together!Smashing through those barriers asks us to honestly address the systemic problems that have led us to where we are today.That means starting from the bottom up, and considering the best ways can help enhance the full diversity of female voices within the business world that are ready to be heard. And surprisingly, what needs to change in our lead generation, scaling, and social media strategies.On this episode of “An...2020-12-0147 min

Soulful MBA PodcastRe-release: Women, Money + MindsetWe all face self-sabotaging thoughts on occasion and it is important for us, as women, to collectively confront these issues so that we can move passed them as a community. Today we get into self-imposed limitations, balancing vision and action, the ever-present victim mentality, and setting realistic goals.2020-02-0733 min

Soulful MBA PodcastRe-release: Kelly Diels on Women, Money + PowerKelly helps feminist entrepreneurs and culture makers sell to women without selling out by teaching feminist principles, including how they apply to marketing and other facets of business. She talks openly about controversial topics, including the false perceptions that exist around poor people and money. As a busy mom of five kids and a thriving entrepreneur, Kelly’s story is motivating and her message is profoundly important. 2020-02-0439 min

Soulful MBA PodcastRe-release: Emily Williams on Mastering Your Money MindsetEmily is a success coach and the author of the new book: I Heart My Life. Emily teaches women to examine their mindset around money and to do away with the limits we so often put on ourselves. She reveals how our false backstories are holding us back, and she shows us that, as ambitious women, we need to have more conversations about what we desire—including stories and examples that represent successes we can emulate. Emily is such a great example of this kind of success and her fearless attitude is something we can all learn from. ...2020-01-3042 min

Soulful MBA PodcastRe-release: Our Money StoriesIn this episode, we’re getting vulnerable and sharing our money stories with you. This is not always an easy topic to discuss publicly, yet we need to start having these conversations in order to remove some of our collective shame about money—shame that is not helping any of us, particularly women. Going back to our memories of childhood, we share some of the difficult circumstances that shaped our understanding of—and relationship to—money. We hope that our experiences will give you the courage to confront your own stories about money. Don’t mi...2020-01-2351 min

Soulful MBA PodcastRe-release: The Value of a WifeOn this re-released episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families). As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is still so much we need to shift in our culture around gender and...2020-01-2226 min

Soulful MBA Podcast2019: A Year in ReviewAs with last year, we’re bringing you a recap of the year vis-à-vis our favorite things. Here are the links for you (think of it as a stellar gift guide or a place to bookmark for inspiration later on): Best Books Jeni: The Great Alone / Start Finishing: How to Go from Idea to Done Sandy: The Testaments: The Sequel to The Handmaid's Tale Best Netflix Shows Sandy: Bikram Jeni: The Marvelous Mrs. Maisel / Country Music: A Film by Ken Burns Best Purchase Je...2020-01-1546 min

Soulful MBA Podcast147 Financial Intelligence: An Intentional Approach to Your Numbers#147 An Intentional Approach to Your Numbers It is a common misconception that numbers are out of a business owner’s control. This pervasive thinking is not only untrue but also lends itself to a passive financial approach. Jeni and Sandy want you, as the powerful entrepreneurs you are, to take charge and be intentional about your numbers. During this episode, they debunk this passivity myth and discuss why it is so important to realize that you have financial agency as well as what you can do once you make this pivotal mindset shift. They also mo...2020-01-0332 min

Soulful MBA Podcast146 Financial Intelligence: What You Track GrowsFar too often business owners either fear or dread looking at the numbers or simply find it impersonal and boring. This is not an empowering way to approach your financials and does not have to be the case! Looking at the numbers can become a sacred monthly ritual where you take time to pause and reflect on all that you have accomplished and where you have room to improve. If this sounds like something you’d like to incorporate into your business, today’s show is just for you! Jeni and Sandy believe that what you track grow...2019-12-1035 min

Soulful MBA Podcast145 Financial Intelligence: Making Friends With Your Profit + Loss StatementIn this episode, where we dig into everything you need to know about profit and loss statements. Understanding the numbers and margins that our business generates each month can be intimidating—and understandably so—but we are here to tell you why it is actually incredibly empowering to be aware of your finances. Our profit and loss statements and balance sheets give us valuable incremental information that we use to make decisions each and every month in our company. While P&L statements may seem impenetrable, having a clear understanding of what they are telling us makes it SO...2019-12-0528 min

Soulful MBA Podcast144 Financial Intelligence: Know Your NumbersIn this episode, we talk about something that makes many of us uncomfortable: financial numbers. As an entrepreneur, it is so important to know and understand the numbers in your business, where to look, and what to be tracking. Whenever we talk about numbers, we see the fear it triggers. This episode is packed with our tips for tracking your data and using it to make realistic predictions. We also discuss the value of separating your personal and business finances, as well as how to maximize the skills of an accountant in the not-so-sexy world of bookkeeping. 2019-11-2534 min

Soulful MBA Podcast143 Gather + Grow: the Value of Offline Events in an Online WorldIn today’s episode, we are talking all about in-person gatherings and the powerful effects they can have on your online business. As online entrepreneurs, we find that our offline and online identities can become incongruent with one another. This can lead to feelings of isolation, which is why it is so important to connect with like-minded people in-person. Attending live events can often seem like a hassle, but because as humans, we are hardwired for connection, the benefits of attendance far outweigh these perceived obstacles. We love attending these gatherings so much and...2019-10-2922 min

Soulful MBA Podcast142 Building an Uncaged Business with Becca TraceyWelcome to another episode of The Soulful MBA podcast! Today’s guest is Becca Tracey. Becca is Founder of The Uncaged Life, where she teaches solopreneurs – typically life-coaches, designers, and consultants – how to get new clients and launch their businesses. We invited Becca on the show to share with you how she has crafted a life based on freedom and adventure. Becca lives a life that is the definition of “uncaged”—a type of life we’ve all spoken about having but often don’t know what steps to take to make it a reality. Bec...2019-10-2134 min

Soulful MBA Podcast141 The Power of Beta Launching with Ericka ThomasIf you’ve ever worried that you need a massive email list or social following to successfully launch as online program, this week’s guest is living proof that you absolutely do not. Ericka Thomas, founder of Elemental Kinetics LLC, joins us on the show to share the juicy numbers from her first-ever online launch. As a recent graduate of our new Beta Launch Lab course (our Inner Circle clients got first dibs!), Ericka has truly embraced a new entrepreneurial mindset and found well-earned success right out of the gate. Ericka breaks down her real numbers...2019-10-0137 min

Soulful MBA Podcast140 Investing in Yourself and Your Business with Nicole LebreuxOur guest today is Nicole Lebreux. Nicole is a yoga instructor, a whole-plant herbalist, a mom, and the founder of Nicole Lebreux Yoga and Wellness. One of our Inner Circle clients, Nicole is an inspiring example of what you can achieve when you take action and invest in yourself. She has achieved fantastic results by following the step-by-step process that we lay out in our Beta Launch Lab—our brand new course on how to launch a profitable digital product within 30 days.Rather than come up with excises, Nicole went through the course, got down to business, an...2019-09-2433 min

Soulful MBA Podcast139 Why You Should Build Something That You OwnThis episode of our show was inspired by a recent blog post by Seth Godin, titled “What Do You Own?” Today’s economy is rapidly shifting. The old capitalist model of going to school, getting into college, and settling down into one job for the rest of your life – is almost non-existent. There are very few jobs out there today that can provide an absolute sense of security.This is why we believe that everyone should be an entrepreneur, if not full-time, then at least as a serious side-hustle. If all we have to trade for surv...2019-09-1722 min

Soulful MBA Podcast138 Why Now is the Perfect Time to Launch an Online OfferingAs we move into Fall, we honestly cannot wait to get down to more serious work and slide right back into high productivity mode. This is traditionally the busiest time of year for us. School is starting again, colder weather and the end of the year is looming, and it’s time to sip coffee and get down to business. It's the season for more work and there is literally no better time to get down to launching your first, or your new, online offering. These days, online courses have become akin to a business card and cl...2019-09-0833 min

Soulful MBA Podcast137 The Cold, Hard Truth About Making Money OnlineOn this episode of the show, we talk about mindset triggers that may be holding you back from making the kind of money you’re looking to make online. This episode is an important next step in our Women and Money Series, where we share the tough-love lessons we’ve learned about our own mindset traps and how limiting beliefs can drastically affect your ability to make money. We see these patterns, these excuses, these victim mentalities play out all the time online and in this episode, we take the opportunity to address the common thought patterns that...2019-08-2533 min

Soulful MBA Podcast136 Having Faith and Knowing Your Numbers with Lori Kennedy“I wanted the business more than I was afraid of the fear of not being able to pay the debt back.” - Lori Kennedy Our current series on women and money has encouraged many of you to reflect on your own money stories. During this process, you may have uncovered beliefs that are preventing you from reaching your full potential and this series is meant to unshackle you from these restraints through the stories shared by other women who have experienced similar circumstances. In today’s episode, you’ll get to hear more a...2019-08-1942 min

Soulful MBA Podcast135 How a Group Coaching Program Can Fast-track Your BusinessIn this episode, we discuss the benefits of joining a group coaching program and explain why being part of one can help fast-track your company’s growth. We have both served as students and as mentors in group coaching programs and we have seen the power that comes from working in community. We discuss the five key results we’ve observed within our Inner Circle community, from stress-free decision-making to feeling less isolated and more inspired. A group coaching program can also help you conserve your energy in order to allow you to focus on what’s really...2019-08-0523 min

Soulful MBA Podcast134 Claire Pelletreau on Getting Honest About MoneyContinuing with our women and money series, we are thrilled to share this recent interview with Claire Pelletreau—a Facebook Ads expert who runs a six-figure online business and hosts The Get Paid Podcast. As you may infer from the name of her show, Claire loves to talk about all things money. Once a week, she sits down with entrepreneurs and asks them tough and very personal questions about their businesses. A standout from these episodes is her tradition of asking guests what they pay themselves—a question that most people would admit is quite uncom...2019-07-2938 min

Soulful MBA Podcast133 Women, Money, and MindsetOur series on women and money continues, and today’s episode is about getting your mindset set up for building wealth. We want you to confront your own money stories and to uncover those internal narratives that could be holding you back. We’ve heard some encouraging feedback from listeners who have benefited from our conversations and we want to continue the discussion—this time focused on mindset and limiting beliefs. We all face self-sabotaging thoughts on occasion and it is important for us, as women, to collectively confront these issues so that we can move pas...2019-07-2232 min

Soulful MBA Podcast132 Kelly Diels on Women, Money, + PowerWelcome to another episode of the Soulful MBA Podcast! Inspiring us today is feminist marketing consultant and writer, Kelly Diels, who joins us for the next episode in our Women and Money series. When we first came across Kelly’s website, we could not stop reading through her refreshing body of work on the intersection of feminism and online business. What struck us in particular was her focus on women and their finances and her own personal story, which she shares with us today. Kelly helps feminist entrepreneurs and culture makers sell...2019-07-1538 min

Soulful MBA Podcast131 Emily Williams on Mastering Your Money MindsetAs part of our Women and Money series, we’re thrilled to bring you an interview with the powerful and inspiring Emily Williams. Emily is a success coach and the author of the new book: I Heart My Life. Emily teaches women to examine their mindset around money and to do away with the limits we so often put on ourselves. She reveals how our false backstories are holding us back, and she shows us that, as ambitious women, we need to have more conversations about what we desire—including stories and examples that represent successes we can...2019-07-0842 min

Soulful MBA Podcast130 Our Money StoriesIn this episode, we’re getting vulnerable and sharing our money stories with you. This is not always an easy topic to discuss publicly, yet we need to start having these conversations in order to remove some of our collective shame about money—shame that is not helping any of us, particularly women. Going back to our memories of childhood, we share some of the difficult circumstances that shaped our understanding of—and relationship to—money. We hope that our experiences will give you the courage to confront your own stories about money. Don’t mi...2019-07-0251 min

Soulful MBA Podcast129 How Joining a Mastermind Can Grow Your Online Business with Sara ChristensenIn this episode, we chat with entrepreneur Sara Christensen—a leading expert in business mastermind groups, who has been curating and running them since 2010. Sara’s current business, Kickass Masterminds, rigorously curates and professionally facilitates structured mastermind groups and Sara shares how masterminds can be an extraordinary way to get the support and accountability you need to grow your business. Over the past 25+ years, Sara has started and grown five businesses—the largest being a telecommunications company that was doing upwards of $10 million in revenue per year and which employed 75 people. When Sara is not...2019-06-2634 min

Soulful MBA Podcast128 Lessons Learned After 5 Years of Online BusinessWe’ve just celebrated the 5 year anniversary of our fateful meeting at a gathering for tech entrepreneurs in the mountains of Colorado. This was the birth of a friendship that’s evolved into the business we run together today. In this tell-all episode, we discuss what’s surprised us so far in our business journey, what we’re most proud of, and what advice we’d give to someone just starting out in online business. Joy: On Being Human by Jennifer Pastiloff Hustle: real estate investing 2019-06-2048 min

Soulful MBA Podcast127 Kelly DiNardo on Living a Life of ExplorationKelly DiNardo is a freelance journalist and the author of several books including Living the Sutras: A Guide to Yoga Wisdom beyond the Mat, which gives readers a modern, accessible and personal look at ancient yogic philosophy and the wisdom found within. She is also the producer, editor and co-host of the Living It podcast and owner of Past Tense yoga studio in Washington, DC. As a freelance journalist, Kelly specializes in exploration – whether it’s internally through yoga and meditation, physically through health and fitness, culturally and socially through profiles, or the myriad ways trav...2019-06-0632 min

Soulful MBA Podcast126 The Value of a WifeOn this episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families). As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is still so much we need to shift in our culture around gende...2019-05-2826 min

Soulful MBA Podcast125 7 Tips for Stellar Social Media VideosToday on the show, we will be giving you seven tips for creating captivating and impactful social media videos! Video has been the format for social content for years and it shows no signs of letting up. So what better way to master your social media skills than to brush up on your video creation strategy? These tips apply to both live and recorded video, and we touch on video primarily for Facebook and Instagram. It is very important to keep your video content and each individual video within the larger pi...2019-05-2024 min

Soulful MBA Podcast124 Trends in Online Business: Spring 2019In this episode, we take a look at some of the current trends in online business we’re noticing in the Spring of 2019. From Facebook groups to the “new” Pinterest to shifts in membership and subscription model businesses to the rise of nanoinfluencers and IGTV. We dive into five exciting trends that we’ve been noticing, both on social media and in online business in general, over the past few months. We give you our take on what’s working, what’s not, and how you can embrace some of these changes, rather than be overwhelmed b...2019-05-1329 min

Soulful MBA Podcast123 The Future of InstagramAfter reaching peak perfection on Instagram sometime in mid-2018, Instagram has started to shift to less-beautiful, less-curated content. Listen in to hear our views about this changing trend, as well as our evolving beliefs and predictions about social in general. Looking for some Insta tips? We discuss a number of the new features that Instagram will be rolling out in the near future… Joy: @trinnylondon / @trinnywoodall Hustle: The Instagram Aesthetic Is Over / 7 Exciting Instagram Features Coming in 2019 Other Mentions: How to Use the Donation Sticker on Instagram Stories 2019-05-0634 min

Soulful MBA Podcast122 Our Controversial Approach to Facebook GroupsWe’ve got a complicated relationship with our Facebook Group. Every few months we have a serious conversation about shutting it down. Neither of us would ever choose to spend time on Facebook for fun, so our Group is really the only reason we both maintain our accounts on the platform. Although there’s #noshame in archiving a Facebook Group that’s run its course, there are a few key strategic reasons why we’ve decided to keep ours going (and why you might want to keep yours up and running too). Joy: connect via old-fash...2019-04-2217 min

Soulful MBA Podcast121 What is a Beta Launch (and how can it help my business)?In this episode, we explain the concept of beta launching—and why we encourage all of our clients to use this strategy to launch new products, programs, and service packages. You’ll learn why we think that releasing an imperfect offer is the most efficient path to success in online business. To illustrate the power of beta launching, we share our detailed stories of founding two software companies with this method. Joy: Drunk Elephant Hustle: Beta Launch Checklist 2019-04-0234 min

Soulful MBA Podcast120 Finding Your Inner Voice with Kelly CovertKelly Covert is an inner voice coach with a passion for helping women believe and achieve their big vision by connecting deeply with the wisdom that is inside of them (all while owning their worthiness each and every day). Through her intuitive, heart-centered coaching, she helps women awaken to their true power as creators and world-changers. She is the creator and host of the In Her Voice Podcast. Her work has been featured on The Huffington Post, The Elephant Journal, and YourTango.com Kelly, a recovering perfectionist, is also a professional flutist with Symphoria, a...2019-03-2038 min

Soulful MBA Podcast119 A Culture of Failure: The Story of Elizabeth HolmesIn this controversial conversation, we share our thoughts and feelings about the downfall of Elizabeth Holmes—the youngest self-made female billionaire in history. After dropping out of Stanford at age 19, Elizabeth founded the heath-tech company, Theranos, and went on to raise a staggering $700 million before losing everything in an epic public scandal. Listen in to hear our take on Elizabeth and her story, including the implications we think it has on other female founders. Joy: The Dropout Podcast Hustle: Loom 2019-03-1126 min

Soulful MBA Podcast118 How Your Personality Type Impacts Your Online Business with Brit KoloBrit Kolo is a Marketing Coach who helps online business owners build marketing strategies based on their Myers-Briggs personality type. As the creator of the Marketing Personalities Framework, Brit has created a set of sixteen personality-specific strategies to help you to grow your business in a feel-good way. Her unique work is designed to help you go deep, find your true self, and grow that business of yours without feeling fake and sales-y. Connect with Brit: Marketing Personalities Joy: listening to podcasts Hustle: Asana 2019-03-0334 min

Soulful MBA Podcast117 The Biggest Mistake We See With New Online TeachersWe’ve been noticing FAR too much attention lately being placed on the technical intricacies of building a business. We, as humans, tend to obsess over the things we can easily control or measure (Equipment! Productivity! Instagram followers!), but it’s much more important to focus on the bigger picture (such as the role your business plays in your niche market). We encourage you to invest your energy into mapping out your story, refining your message, and your connecting with your audience. What can your program do for the people in your community? How does working with you l...2019-02-2223 min

Soulful MBA Podcast116 Building the She Recovers Movement with Taryn StrongTaryn is the co-founder of SHE RECOVERS (with her mama, Dawn Nickel.) SHE RECOVERS® is an international movement of self-identified women in or seeking recovery from a wide variety of issues, including substance use disorders and other behavioral health issues, trauma, abuse, codependency, cancer, grief, low self-esteem, perfectionism and other life challenges. SHE RECOVERS® creates welcoming spaces and transformative opportunities – online and in real life – to connect, support and empower recovering women. Taryn is a Trauma Informed Yoga instructor, dōTERRA Wellness Advocate and soon to be Recovery Coach. She has led over 25 yoga for recovery retreats, presented at...2019-02-1338 min

Soulful MBA Podcast115 Building a Marketing Empire with Emily HirshIn today’s episode, we interview Emily Hirsh—an industry leading Facebook Ads and Sales Funnel Strategist who works with high-profile entrepreneurs to grow their businesses online. In less than three years she has expanded her business from a single client to a multi-million dollar agency with over twenty people on her team. Emily now works with some of the biggest names in online business—from life coaches to fitness experts to Internet celebrities. Emily and her team work with business owners to take the fear and overwhelm out of marketing and make even the most c...2019-01-2937 min

Soulful MBA Podcast114 Do I Really Need a Sales Funnel?If you’re working in the online sphere, you’ve probably heard the term “sales funnel” more times than you can count. But understanding what it is (and how it can help your business) is a whole other story. A sales funnel is a series of steps that potential customers take on the way to purchasing. It’s a marketing term for the customer journey, although that “journey” is definitely a guided tour led by the seller. This marketing model allows online entrepreneurs to simultaneously refine their messaging, and get real-time data capturing which customer segments are responsive to...2019-01-2327 min

Soulful MBA Podcast113 Growing a Family Maker BusinessIn this episode, we check in with Jeni about her family’s maker business, Woodland Alchemy. It’s now been a year since the seed of an idea began to germinate into a creative outlet, a family hobby, and (eventually) a local artisan business. Where is the business now? What’s been Jeni’s proudest achievement? What lessons have they learned? What do they plan to do differently in the upcoming year? Joy: linen smock (similar) Hustle: Ken Burns on MasterClass 2019-01-1632 min

Soulful MBA Podcast112 Maura Manzo on Her Journey from Bartender to Thriving Yoga Studio OwnerMaura Manzo began to practice yoga to “learn to breathe” after a fire destroyed her home in 2006 and has been on a journey to share yoga with others ever since. Following her yoga teacher training, Maura raised $20,000 for HIV/AIDS programs in South Africa in collaboration with Off the Mat into the World. She considers that project a defining moment in her life and in taking her practice to the next level, both as a student and as a teacher. Maura has extensively studied trauma informed practices and the intersection of social justice and yoga and...2019-01-0938 min

Soulful MBA Podcast111 All About The Numbers: How to Measure, Audit, and Optimize Your Business FinancesWe’re sharing the down and dirty details for how we track and manage the finances for our business. You’ll learn our favorite tip for reducing our year-end tax burden and we’ll share some suggestions for what types of information you should be tracking each month in your own business. What steps can you take now, before the end of the calendar year, to reduce your tax burden? What metrics should you be measuring each month? What is a customer journey and why/how should you be tracking it? Joy: Seedlip Hustle...2018-12-2628 min

Soulful MBA Podcast110 The Digital Artisan ManifestoAfter five years of immersion into entrepreneurship, we’ve learned a few things. Here’s the advice we’d like to share with our fellow founders, distilled into 23 suggestions for building an intentional business online. These are the practices of Digital Artisanship: Identify your core values early. These will be your touchstone and will help you to navigate every difficult decision. Ask why. Daily. Don’t assume that what’s been right for others is right for you. Build it well. Quality matters. Strive to be an artisan with your work—whether you’re making soap or...2018-12-2035 min

Soulful MBA Podcast109 2018: A Year in ReviewAs with last year, we’re bringing you a recap of the year vis-à-vis our favorite things. Here are the links for you (think of it as a stellar gift guide or a place to bookmark for inspiration later on): Best Books Jeni: The Lost Girls of Camp Forevermore / Charlotte Walsh Likes To Win / The Female Persuasion: A NovelSandy: Witch: Unleashed. Untamed. Unapologetic. / Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Best Netflix Shows Sandy: Feminists: What Were They Thinking?Jeni: Salt Fat Acid Heat + (the b...2018-12-1328 min

Soulful MBA Podcast108 The State of the Wellness Industry 2018Our industry has evolved significantly over the past decade, and this is perhaps best exemplified by the explosion of the Peloton brand. How does a spin bike company that’s now valued at a whopping $4 billion impact regular people like us? What changes are we seeing in the mainstream yoga industry? What are our own plans for the future? Listen on... Joy: The Sill Hustle: Dare to Lead / (available for sale in our Soulful MBA Shoppe)2018-12-0633 min

Soulful MBA Podcast107 How to Know if You’re Ready to Start an Online Business“Ready” is relative. Most people who have done everything in the known universe to prepare themselves to become first-time parents, or move to a new country, or come out to their families will STILL be surprised or uneasy when the time comes. The same goes for launching an online business—even if you’ve taken ALL the courses and read ALL the books and worked with coaches, you’ll never be able to anticipate every triumph and setback. Which is totally, 100% fine. Because readiness isn’t about knowing exactly what to do in every situation, it’s about being pr...2018-11-2934 min

Soulful MBA Podcast106 GroundworkIn this episode, we’re discussing our favorite strategies for setting your new business (or new product, program, or service) up for success. How do you ensure that you’ll have paying customers when you open the virtual doors on day one? Which old-school marketing strategies should you be utilizing to gather your initial pool of students? How is a client roster different than an email list? We’re unpacking all of these questions and sharing our favorite advice for new online teachers in this episode... Joy: 6 Ways Mushrooms Can Save the WorldHustle: old-sc...2018-11-2120 min

Soulful MBA PodcastOffice Hours: Ethical Holiday MarketingSomehow, it’s November. (Anyone else feel like 2018 was about 15 minutes long?) And that means we’re hurtling toward the holiday season at quite a clip. And THAT means many of us are madly scrambling to concoct marketing plans that will help us take advantage of the upcoming gift-buying frenzy. We’d like to suggest a new twist: Make sure those marketing and business plans align with your ethics. It’s so easy to get sucked into the vortex of gift guides and gimmicks, clickbait and formulas. We totally get it. The online business world is crowd...2018-11-1414 min

Soulful MBA Podcast105 PartnershipIn this episode, we share some previously unshared details about our business partnership... How we met. How we work together. The pitfalls. The benefits. We also explore our opinions on different kinds of business relationships. What about partnering with an investor? Or a technical co-founder? What are the ways to work together without dividing up your company? We’re both organically drawn to work collaboratively, so partnership was an ideal business decision for both of us. Our business is like a shared child, and we trust each other to steward the company and serve as an equal de...2018-11-0729 min

Soulful MBA Podcast104 Power“In 2018, there is no earthly reason, biological or otherwise, why men should have more power than women.” - Hanna Rosin In this episode, we explore our relationships to power. Are you comfortable with the concept of power? What about empowerment? What about laying claim to your own power (Can you get behind the idea of power for other women, but not for yourself)? This is a term that many of us wrestle with regularly in our work and lives. Perhaps we ought to take Mary Beard up on her suggestion to transform power from a noun...2018-10-3130 min

Soulful MBA Podcast103 Mindset“The view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value.” — Carol Dweck In this episode, we discuss Carol Dweck’s work on the difference between a fixed mindset and a growth mindset. The bottom line? Your true potential is unknown and malleable. It is so often shaped by the internal language you use to define your experience. How can you overcome a fixed mindset? Identify it, recognize it, name it, and ask for...2018-10-2526 min

Soulful MBA PodcastOffice Hours: How to Get Google Reviews for Your Wellness BusinessWord-of-mouth is priceless. Every business that wants to grow (or grow fast) needs a solid online marketing strategy and a few well-timed ads, but organic promotion will always be king. When your customers spread the word about your business, they do so to people who already know and trust them. Personal referrals feel more genuine to the listener, which means they’re more likely to lead to action than sterile, geo-targeted Facebook ads. If your clients say glowing things about your services, they’re happily and naturally endorsing your wellness business. If actual, word-of-mouth is priceless, online revi...2018-10-1814 min

Soulful MBA Podcast103 Rynda Laurel: Founding a Supplement Company From the Ground UpIn this episode, we interview entrepreneur Rynda Laurel—who has an extensive background in the entertainment industry and with building brands in the online space. She is on a mission to help more people learn about the natural ways they can supplement their bodies and brains to truly become happy, joyous, and free. Rynda, who has a background in the music industry, is a highly sought-after consultant and currently works with a select number innovative, like-minded entrepreneurs, lifestyle brands, content creators, and experiential events. She has helped to grow multiple companies and ventures. Her network is vast an...2018-10-1144 min

Soulful MBA Podcast101 Kayce Brown: Seizing Opportunity in Your Life + Career“Your heart knows about your career the same way that it does about a relationship…the houses of success and failure sit right next to each other.” - Kayce Brown In this episode, we share our recent conversation with business strategist and innovator, Kayce Brown. Kayce predicts trends and seizes opportunity. She’s hard to put into a box. She is creative, impactful, and disruptive. Following over a decade in the film industry, her unique blend of talent and expertise sit at the cross-section of tech, pop culture, social good, and entertainment. Kayce’s deep knowledge...2018-10-0440 min

Soulful MBA Podcast100 Reflections On PodcastingThis podcast has become a diary of our business, our friendship, and a place to explore our evolving ideas about entrepreneurship. As we hit the 100th episode mark, listen in to learn about why we love recording this show, our plans for the podcast moving forward, and what we are working to improve upon. Joy: Sunrise Rock Everything OilHustle: How to Book and Prep Podcast Guests / Power Your Podcast with Storytelling 2018-09-3029 min

Soulful MBA Podcast99 Money, Motherhood, and Madness“American women are liberated, but they’re not empowered.” - Tara Sophia Mohr This episode features a raw conversation about our roles as mothers and feminists, our differing responsibilities, and the complex relationship we each have with financial security. Whenever we travel for our businesses, we encounter the double standards that have come to define our lives as modern women and mothers. It’s the truth. The truth is messy. Joy: Malibu Beach House Airbnb / diane krön chocolatier Hustle: The Wealthy Feminist / Many Women at Elite Colleges Set Career Path to Motherhood 2018-09-2429 min

Soulful MBA Podcast98 Yoga Behind Bars Goes Online: A Conversation with Jess FrankToday’s episode features an interview with Jess Frank, who serves as the Program Director for Yoga Behind Bars (or YBB for short). YBB is a Washington State-based nonprofit that has been sharing trauma-informed yoga and meditation with thousands of incarcerated youth and adults since 2008. Starting this month, September 2018, the organization’s comprehensive trauma-informed training will be available online for the very first time. (Full Disclosure: YBB is working with us via Namastream to host this program and we’re so humbled that Jess and her team have chosen to use our platform). Jess’s passion for providin...2018-09-1947 min

Soulful MBA Podcast97 Jenny Girl Friday: Why Every Business Needs a SidekickEvery new business needs a sidekick–someone who understands how to set up shop, maneuver taxes and licensing issues, and build out some basic spreadsheets. In this episode we interview Jenny MacLeod (aka “Jenny Girl Friday”), who has been working one-on-one with self-employed women for over five years. She’s on a new mission to make those necessary business chores easier and even fun…for every single self-employed woman in Seattle. As a small business owner herself, Jenny offers Sidekick Services (tax reminders + how-to articles via email), one-time consults, workshops, and, coming SOON, an online business apothecary. She also re...2018-09-1749 min

Soulful MBA Podcast96 Fall Business RetreatWe’re giving you an insider peek into our biannual business planning process. Our second 2018 business retreat is happening next week in a Malibu beach house (we can’t wait). In this episode, we walk you though our metrics analysis and tracking process, how we set and evaluate goals, how we choose the next features for our software, and why we incorporate trend forecasting into our retreats. We also reveal some updates related to our our Soulful MBA course + community! Joy: State the LabelHustle: Take a business retreat of your own.2018-09-1238 min

Soulful MBA Podcast95 Guys, Language MattersThis episode touches on our use of the word “guys” (and why it is so problematic). Usage of this term has seen a massive rise since the advent of the Internet, but it creates a subtle, yet troubling speech pattern for the plight of women. There is no gender-neutral, plural pronoun in the English language (unlike Spanish or German or a host of other languages), but choosing to default to an informal masculine plural pronoun is not the answer. The language that we choose to use each and everyday matters; by opting to be lazy with our lang...2018-09-0620 min

Soulful MBA Podcast94 Quitting Social MediaA cognition crisis is not defined by a lack of information, knowledge or skills. We have done a fine job in accumulating those and passing them along across millennia. Rather, this a crisis at the core of what makes us human: the dynamic interplay between our brain and our environment — the ever-present cycle between how we perceive our surroundings, integrate this information, and act upon it. - Adam Gazzaley We were profoundly rocked this summer by Jaron Lanier’s new book: Ten Arguments for Deleting Your Social Media Accounts Right Now, and this podcast episode explores the reasons...2018-08-2840 min

Soulful MBA Podcast90 Favorite ThingsWe’ve been collecting some of our favorite resources to share with you this summer, including our newest Instagram favorites, some powerful, yet simple, tech tools to try out, our favorite new podcasts, and some bonus online shops that we recommend you check out. Favorite Instagram Accounts Sandy: @helloplantlady / @knitatude / @thehellyeslifeJeni: @accidentallywesanderson / @riseandwander / @ritual_botanicaBusiness + Tech Resources Sandy: CutStory for Instagram StoriesJeni: DuckDuckGo Chrome Extension Podcasts We’re Crushing On Sandy: Call Your Girlfriend / Ear HustleJeni: Werk It: The Podcast Online ShopsSandy: Piece on Peace / RMS BeautyJeni: Prima...2018-07-2427 min

Soulful MBA Podcast87 Summer Reading ListIn this episode, we dive into our “must read” books for the summer. Here they are, in no particular order… Sandy: Witch: Unleashed. Untamed. Unapologetic. / Warlight: A novel / Walden / The Josephine B Trilogy / The Female Persuasion: A Novel Jeni: Tell the Machine Goodnight: A Novel / The Hidden Life of Trees: What They Feel, How They Communicate―Discoveries from a Secret World / Make Trouble: Standing Up, Speaking Out, and Finding the Courage to Lead / Dear Madam President: An Open Letter to the Women Who Will Run the World / The Green Witch: Your Complete Guide to the Natural...2018-07-1222 min

Soulful MBA Podcast85 HolidaysWith summer upon us, we dive into the concept of vacation in this episode (and the cultural and legal differences between the United States and Canada). With Sandy about to take an extended trip to Europe, we discuss the importance of time off and reflect on some of our favorite trips. Joy: Daily HarvestHustle: Logitech Slim Folio 2018-07-0431 min

Soulful MBA PodcastOffice Hours: AutofocusVideography is kind of our jam and we get asked about this autofocus issue all the time. If you’re struggling to get yourself into focus while filming your online classes or having trouble staying in focus for the duration of your session, you’ll want to listen to this episode. When should you use autofocus and when should you disable the feature in favor of manual settings? If you’re filming in low light, filming around a bunch of reflective surfaces, or filming a fast moving object, you’ll want to disable autofocus on your camera. (We break...2018-05-1712 min

Soulful MBA PodcastOffice Hours: MicrophonesGood sound quality is EVERYTHING when you’re running an online business. In this quick episode, we share our top recommendations for high-quality microphones: Sandy’s Mic: Shure SM7B Vocal Dynamic Microphone Jeni’s Mic: Electro Voice RE-20 Cardioid Microphone Our favorite Wireless Option: Rode RodeLink FM Wireless Filmmaker System Inexpensive Webcam with Mic Option: Logitech HD Pro Webcam C920 2018-04-2612 min

Soulful MBA Podcast71 ExpertiseIn this episode, we explore the topic of expertise. Our new tagline, “leverage your expertise into a profitable online business,” has become a bit controversial in our community and we want to offer some thoughts as to why “expertise” might be a troublesome concept for some of you. Perhaps you identify with Sandy, who is fine with someone else calling her an expert, but not ok with calling herself an expert? Or maybe you’re generally uncomfortable with the word and don’t know why? Here’s a loose list of criteria we’ve come up with for eval...2018-04-2323 min

Soulful MBA Podcast09 TransitionWe're living in an economy where each person is likely to work in a dozen jobs over the course of her career and where the only thing that's stable is change. We recorded this episode to pay homage to the ever-present transition that so many of us are making in our careers and in our lives. Sandy shares her own emotional and liberating journey from brick and mortar retail business owner to online entrepreneur. As you listen, you’ll learn why we believe that flexibility is the one true skill that matters in today's world.2017-03-2029 min

Soulful MBA Podcast08 Ambition“Intelligence without ambition is a bird without wings.” - Salvador Dali This episode explores the role that ambition plays in entrepreneurship and the ways in which our definitions of ambition can shift over time. We discuss the interplay between owning our power, yet still allowing space for humility and how ambition shifts as we transform from employee to entrepreneur or from individual to parent. How does ambition surface for you in different phases of your life? What about men versus women? “Naked ambition in a woman is problematic in the business world. We continue to walk a...2017-03-1537 min

Soulful MBA Podcast02 HeroesAsking a new friend to share her list of heroes and mentors is a sneaky way to get to know her quickly (and without asking a million prying questions). To lay the foundation of what’s to come on this podcast, we each share three of the people who’ve had the most influence on us, both personally and professionally. Jennifer’s heroes include Al Gore, Seth Godin, and Mary Robinson. Sandy’s heroes are Sharon Horan, Julia Arora, and Rich Roll. We realize that you’ll probably think we’re a bit eccentric after listening to this episode...2017-03-0129 min

Soulful MBA Podcast01 StoryWelcome to the inaugural episode of the Soulful MBA Podcast! Today’s episode is an introduction to the two of us and our vision for this project. Jennifer Barcelos and Sandy Connery are the co-founders of the Namastream Software platform and the Soulful MBA online course and community. Although we come from very different backgrounds, we found common ground as ambitious moms looking to break into an industry dominated by young men. This is the story of our meeting and our intuitively-driven decision to go into business together. About Jennifer: I believe that starting a tec...2017-02-2039 min