Shows
The Writers’ Co-opValue: A New Pricing Consideration for FreelancersWelcome to the 4th season of TWC, where Jenni and Wudan will dig into persistent themes and issues that we haven't had time to cover in seasons past. During this season, anything goes!
We’re kicking off this string of episodes with a conversation about value. Writers and creatives often grow up in a world where their work isn’t valued. See: the journalism industry, where we’re persistently told by publishers that it’s somehow okay to spend weeks on a story and get paid a few hundred bucks for your reporting, research, writing, and other labor. S...
2021-10-2529 min
Deliberate Freelancer#115: Time Tracking Lessons from Deliberate Freelancer ListenersToday's show is all about the benefits of time tracking. But it's not about my experience today. Instead, five Deliberate Freelancer listeners sent in audio files about their time-tracking experiences and explained the various ways time tracking has helped their freelance business. Information is power. I believe if you know how you're really spending your time—rather than making assumptions or incorrectly guessing—you can begin to figure out where you want to make changes and make better use of your time. I hope you find my guests' tips helpful today. And thank you to thes...
2021-10-0721 min
The Copywriter Club PodcastTCC Podcast #255: Become a Better Course Creator with Jennifer Duann FultzJennifer Duann Fultz disrupts the status quo on the 255th episode of The Copywriter Club podcast. Jennifer is the founder and CEO of Chief Executive Auntie, a business aimed to teach WOC business owners how to make more money online through course creation. Interested in creating a better course experience for your students? Tune into the episode to find out how.
It breaks down like this:
The importance of promoting alternative and diverse voices.
Money mindset and how it can affect your life (and business).
The stories that are deeply rooted in us from the way we grow up.
Why...
2021-09-071h 11Deliberate Freelancer#94: My Time Tracking Audit for Q1—I Need a Better ScheduleOn today's show, I'm doing an audit of my time tracking for the first quarter of the year. I used to do time tracking using pen and paper, mostly to keep me on task. That worked, but it didn't allow me to easily track and analyze my data to improve areas of my freelance business. I now use the Toggl app to track all of my work time. Today, I will talk about what I learned from time tracking the first quarter of 2021. Time tracking and analyzing that data can help yo...
2021-04-0225 minDeliberate Freelancer#91: All Things Pricing: Project Rates, Day Rates, Retainers and More, with Jennifer Duann FultzToday's guest is Jennifer Duann Fultz from Bloomington, Indiana. Jennifer is a freelance writer and business educator specializing in creating online courses for business owners who want to leverage their expertise through scalable information products. She is also the founder of Chief Executive Auntie, a blog and podcast where she helps Asian American and other BIPOC freelancers and creatives earn more money. Jennifer thinks of money as a tool. It's a proxy for time and expertise. Money is a way to achieve your goals and live out your values. Jennifer took a MoneyType assessment and d...
2021-03-1148 min
Chief Executive AuntieEpisode 37: Reach Out with Assistant Editor Ashley HongIn this episode, I speak with Penguin Random House Editor Ashley Hong (she/her) about what makes a book marketable and her path to the publishing world with a couple detours through Grey's Anatomy and computer science.Ashley's website: https://ashleysunghae.com/Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2021-01-0433 min
Chief Executive AuntieEpisode 36: Make Active Choices with Habbi Habbi Co-founder Hanna ChiouIn this episode I talk to Hanna Chiou, the co-creator of one of my favorite products, the Habbi Habbi Reading Wand and Global Library. We discuss her journey from global consulting to toy and book manufacturing as well as the power of seeing your identity in books.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2021-01-0343 min
Chief Executive AuntieEpisode 35: Feminist Asian Dad Eugene HungFeminist Asian Dad Eugene Hung (he/him) shares about his journey from teacher to blogger and activist and back to teacher, what his kids really think of his blog, and how he amplifies female voices without taking away space.Eugene's blog: https://feministasiandad.com/Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2021-01-0340 min
Chief Executive AuntieMini Episode 34: 8 Numbers You Need to Know for Your BusinessIn this mini episode, my business bestie joins me in going through our year-end reviews, talking specifically about which income metrics are *actually* informative and important.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-12-2924 min
Chief Executive AuntieEpisode 33: Technical Writer and Novelist Sam BrandtSam Brandt (they/them) provides a fascinating (seriously!) glimpse at technical writing, which I now think is the most underrated niche in the writing world. Marketing copywriters get customers and clients in, but good documentation keeps them coming back for more. Tune in to hear Sam talk about what a technical writer really does all day, how being diagnosed with ADHD as an adult helped them understand their work and life better, and the power of putting their identity into their fiction work.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-12-0744 min
Chief Executive AuntieMini Episode 32: Another Way to Raise Your RatesIn this (ironically long) mini episode, I talk about how to raise your overall rates by reducing the amount of time you spend working. Here are 7 ways to improve your business efficiency and your bottom line.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-11-0928 min
Chief Executive AuntieEpisode 31: Opportunities for All Of Us with Rebecca KuangIn this episode, I somehow manage to not pee myself while talking to Rebecca Kuang, award-winning author of The Poppy War trilogy about her writing process, changing her major (we’d all be sad if she’d stayed in economics and finance), and the many complexities of Asian/Asian American representation in stories and publishing.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-11-0234 min
Chief Executive AuntieMini Episode 30: Price Shaming and Other Stupid Judgey NonsenseIn this episode, Auntie throws down over freelancers and creatives price shaming one another and pours the tea about what a "good" client actually means.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-10-2619 min
Chief Executive AuntieEpisode 29: Find People Like You with Sophie KimIn this episode, Los Angeles County Youth Poet Laureate Sophie Kim shares the benefits of taking a gap year, her experience as poet laureate, and her hopes for her creative work during and beyond her education at Harvard.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-10-1924 min
Chief Executive AuntieMini Episode 28: My Business Skip ListIn this episode I discuss the words and phrases I don't use in my brand communications and why it's not really about "not offending people." (Which seems like a perfectly worthy goal to me, but what do I know.)To ask a question or leave a comment, you can call or text to 614-585-2289.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-10-1210 min
Chief Executive AuntieEpisode 27: Be True to Your Story with Preslaysa WilliamsIn this episode I chat with romance author and actress Preslaysa Williams about the 5am writer’s club, what feedback to take and what to ignore, and the magic that comes with writing your true identity into your work. We also talk about what it’s really like to be a working actress. (You may have seen Preslaysa on The Secret Files of Shelby Woo on Nickelodeon!)Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-10-0533 min
Chief Executive AuntieMini Episode 26: Your Business Emergency PlanIn this mini episode, I discuss the need for an In Case of Emergency plan for your business and how to start putting one together.My pal Anna's recession-proofing toolkit:https://www.annafhetzel.com/recessionSupport this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-09-2814 min
Chief Executive AuntieEpisode 25: Overcome Your Fear and Advocate for Yourself with Jen Chen Tran and Jenny ChenLiterary agent Jen Chen Tran and editor Jenny Chen talk about the different sides of book publishing. We discuss how to get started in the publishing industry, what they look for in books, and how to get better representation at every step of the publishing process.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-09-2139 min
Chief Executive AuntieMini Episode 24: A Different Kind of Late FeeIn this mini episode, I finish a project 7 months late and talk about why project delays can be so stressful and at least one thing you can do about it.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-09-1415 min
Chief Executive AuntieEpisode 23: Create Your Own Path with Food and Travel Editor Steph WuSteph Wu never described herself as a creative or a writer when she was growing up, but she is now an experienced and accomplished journalist and novelist. Steph is the Articles Director at Conde Nast Traveler and the co-founder of Mochi Magazine, an online publication for Asian American women that I now have the honor of leading. We chat about what a food and travel editor really does all day, our role models (or lack thereof), and the future of journalism.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-09-0733 min
Chief Executive AuntieMini Episode 22: Don't Undercut Your ClientsIn this mini episode, I talk about a haircut gone...at least a bit wrong, and what to do when faced with a project that you might not be fully qualified for (or excited about).Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-08-3121 min
Chief Executive AuntieEpisode 21: Make a Move with Career Coach Cynthia PongI'm pleased to welcome Cynthia Pong back to Chief Executive Auntie. Cynthia is a feminist career strategist and now self-published author. Tune in for her career advice during COVID-19, an inside peek at writing and self-publishing her book, and a very special offer for Chief Executive Auntie listeners.Cynthia's websiteCynthia's book: Don't Stay in Your Lane: The Career Change Guide for Women of ColorSupport this podcast at — https://redcircle.com/chief-executive-auntie/donations
2020-08-2438 min
Chief Executive AuntieSeason 2 Trailer: Asian Americans Who WriteI wanted to be a writer even when I was a young child, but I gave up on that dream before I reached high school partly because I didn't know of anyone who looked like me who was in writing, publishing, or media. Turns out they were out there, I just didn't know to look for them. This season of Chief Executive Auntie will feature Asian American writers, authors, journalists, editors, and agents in all sorts of industries and roles. Tune in starting August 24. Subscribe in your favorite podcast player so you don't miss a thing!...
2020-08-1703 min
Chief Executive AuntieEpisode 20: Author, Editor, and Coach Joanne MachinEpisode Recap:Joanne and I talked aboutThe existential dread we’re all feeling right now (1:19)The questions she asked before leaving her full-time job (6:15)How she got started in writing (15:20)Her book, Game Changer (18:25)How she writes diverse stories without writing A Book About Race (26:51)Writing about real-world events like coronavirus...or not writing about them! (37:30)Being flexible about creativity and believing in the inherent value of your story (41:06)Guest Bio:Joanne Machin is a copyeditor, life/career coach, and romance author. She is based in the Seattle area....
2020-04-2745 min
Chief Executive AuntieEpisode 19: Retinal Surgeon and Author Dr. Andrew LamEpisode Recap:Dr. Lam and I talked aboutA day in the life of a retinal surgeon (1:27)How he finds time to write with a full-time job and four kids (6:13)His process for writing historical novels (8:17)How a history major became an eye surgeon (15:08)Why doctors don’t want their kids to become doctors (21:57)The luxury of a liberal arts degree (23:44)Balancing your dreams with practicality (30:19)Guest Bio:Andrew Lam, M.D., is the award-winning author of three books. Born in Philadelphia and raised in central Illinois, he graduated summa cu...
2020-04-0633 min
Chief Executive AuntieEpisode 18: Ovee Health Co-founder Maddy SiriouthayEpisode Recap:Maddy and I talked aboutHow to explain to traditional Asian parents that you write about vaginas all day (3:13)Maintaining personal boundaries when writing publicly about sexual health (4:58)A typical day for a digital content creator (9:12)The power of operating out of spite (21:13)The importance of using our privilege to speak up (28:41)Guest Bio:Maddy Siriouthay is the co-founder and COO of Ovee, a sexual and reproductive health hub that empowers vagina-havers with re-educational content, curated products and the supportive community they need to navigate their healthcare needs...
2020-03-3034 min
Chief Executive AuntieEpisode 17: Freelance Writer and BTS Stan Virginia DuanEpisode Recap:Virginia and I talked aboutHow her blogging career started (1:48)How she homeschools four children in Mandarin (5:45)Her social media management work and partnership with Sagebooks (13:35)The importance of a supportive partner (26:27)Managing multiple freelance gigs (33:35)Guest Bio:Virginia is a writer, blogger, and bilingual homeschooling mom of 4 based in the Bay Area.Links and Resources:Virginia’s blog, Mandarin MamaVirginia’s YouTube channelVirginia’s TwitterVirginia’s InstagramVirginia’s Facebook pageVirginia’s Contently portfolioGuavarama’s blogStay in Touch:To...
2020-03-2349 min
Chief Executive AuntieEpisode 16: Asian American Mental Health ProvidersEpisode Recap:I got to speak with Dr. Anna Huang, PhD, Dr. Martin Hsia, PsyD, and Dr. Joseph Lee, MD about the everyday reality of being a mental health care provider. We debated what the best kind of doctor is, and discussed some of the challenges and rewards of being a therapist.Guest Bios:Dr. Anna Huang, PhD. is a licensed psychologist with doctoral and master’s degrees in Clinical Psychology from Rosemead School of Psychology, Biola University (APA accredited). She provides individual and co...
2020-03-1028 min
Chief Executive AuntieEpisode 15: Feminist Career Coach Cynthia PongEpisode Recap:Cynthia and I talked aboutHer customized approach to career coaching (2:20)What to do when you’re overworked and underpaid (6:25)The problem with “Charge your worth” (8:33)Cynthia’s foundational coaching program (12:00)Some of the biggest challenges common to professionals of color (18:14)The power of just starting (22:31)Practical tips for leaving a toxic job situation (25:24)Guest Bio:Cynthia Pong, JD is a feminist career and negotiation coach based in New York City. She offers a range of services – private one-on-one career coaching, group workshops and events, and free r...
2020-02-1030 min
Chief Executive AuntieEpisode 14: Bawdy Bookworms Founder Thien-Kim LamContent Warning: On this episode, we discuss sex, pleasure, and erotica. You may want to listen away from your boss or kids, but it might also be a great opportunity for conversation! (Maybe not with your boss, though.)Episode Recap:Thien-Kim and I talked aboutThe work from home mom life (2:26)Doing whatever you want by pissing off your Asian parents so badly they don’t care about anything else you do (10:28)How Bawdy Bookworms got started (12:18)Talking to kids (and maybe your parents?) about sex (24:05)The power of focusing and no...
2020-02-0334 min
Chief Executive AuntieEpisode 13: Ask Auntie THINGS TO DO BEFORE YOU TURN 25Episode Recap:Aunties JDF and Virginia sound off about the important things to do before you turn 25.How to step outside of your comfort zoneThe surprising benefits of living aloneHow to keep money out of the hands of old white menWhy I still can’t watch The FarewellWhy you should be less frugalHow to socialize without alcohol or spending moneyJDF and Virginia’s best advicesStay in Touch:To suggest a guest or submit a question, Ask Auntie anything here: https://chiefexecutiveauntie.com/contact/ To join Aunti...
2019-12-3052 min
Chief Executive AuntieEpisode 12: Passion Planner Actress Ambassador Nikki SoohooEpisode Recap:Nikki and I talked aboutThe daily habits of Passion Planner CEO Angelia Trinidad (4:10)Living and working with your BFF (5:51)The role of Kickstarter in growing Passion Planner (10:44)The ups and downs of being a working actress (15:18)How acting and entrepreneurship balance her life (17:00)The magic power of writing down goals and color-coding your planner (18:52)The importance of choosing good people to be around (23:44)Guest Bio:Nikki Soohoo is an actress based in LA, best known for her roles in the movies: "The Lovely Bones," "Stick It," and "...
2019-12-2329 min
Chief Executive AuntieEpisode 11: 2 Bros and a Bard Co-Founder Jeff BasladynskiEpisode RecapJeff and I talked aboutThe importance of having a diverse “party” supporting your business quest (10:12)Using his background in marketing to elevate the creative careers of his other staff members. (13:35)The challenges of scaling a business selling handmade products (26:24)Guest Bio:Jeff Basladynski is the co-founder of 2 Bros and Bard. He started out making wooden Tetris earrings for his girlfriend now wife, then branched out into coasters, cutting boards, butcher blocks, chopsticks and more. Links and Resources2 Bros and a Bard webs...
2019-12-1638 min
Chief Executive AuntieEpisode 10: Nimble Made Co-founder Tanya ZhangEpisode RecapTanya and I talked aboutWorking with a life partner (not recommended for everyone!) (3:48)Her decision to leave corporate life (14:14)Challenges of running a startup (20:15)Holding physical inventory in a tiny New York apartment (32:28)Guest Bio:Born and raised in LA, Tanya Zhang studied Interdisciplinary Computing & the Arts from UC San Diego and Minor in Writing. She has worked as art director, brand designer, and UX/UI consultant, and now freelances full time while running Nimble Made with her partner Wesley Kang.Links...
2019-12-0935 min
Chief Executive AuntieEpisode 9: Artist and Educator Trisha HautéaEpisode RecapTrisha and I chatted aboutA day in the life of a real digital nomad (1:31)How she uses her diverse background in art and education (4:21)“How can I do what I like but also get compensated for it” (5:53)Why your major maybe doesn’t matter as much as you’ve been led to think (13:24)The unconventional ways Asian parents show support (17:08)The challenges of uneven cash flow, late invoices...and what to do about it (19:19)How Little Ning Books started as a way to diversify kid lit (25:09)
2019-12-0241 min
Chief Executive AuntieEpisode 8: Jewelry Designer Peggy LiEpisode Recap:Peggy and I had a great conversation about...A day in the life of a jewelry designer (1:19)Her journey from engineering major to screenwriter (4:17)How she got her jewelry onto Buffy the Vampire Slayer (5:29)The importance of steady jobs when building a creative business (9:36)Where she gets inspiration for her designs (14:05)What happens when her pieces get featured on TV (15:26)Different ideas for scaling, pivoting, or rebalancing her business (20:04)Her advice for Asian Americans who want to own their own business (30:24)Guest Bio:Peggy Li is a jewelry...
2019-11-2534 min
Chief Executive AuntieEpisode 7: Wedding Photographer Cassie ValenteEpisode Recap:Cassie and I had a great conversation about...Wearing all the business hats at once (1:30)A day in the life of a wedding photographer (6:05)Finding her own voice as a photographer (10:40)Helping clients find their true vision beyond Pinterest boards and Instagram inspo (14:51)How she prepared to leave her corporate job and do photography full-time (26:02)Her advice for aspiring wedding photographers (30:29)Guest Bio:Cassie Valente is the owner of Cassie Valente Photography, a wedding photography studio based in San Francisco. Cassie grew up in Atlanta, Georgia and her...
2019-11-1834 min
Chief Executive AuntieEpisode 6: Photographer and SAHD Dae JeongEpisode RecapDae and I talked aboutJuggling primary parent and work dutiesDoljanchi (traditional Korean first birthday party)Changing careers multiple timesThe ministry of photographyGuest Bio:Dae Jeong is a pastor turned photographer and work-at-home dad based in Silver Spring, MD. He is a Pittsburgh, PA native, who has also lived in MA, NY, NJ, and MI. Dae graduated from The University of Michigan as well as Calvin Theological Seminary. After several years of doing church ministry in the MD/VA area, he...
2019-11-1137 min
Chief Executive AuntieEpisode 5: Ask Auntie About BUSINESS TOOLSEpisode RecapI shout about my favorite ways for providing a great client experience and keeping my biz shit organized.Links and ResourcesDubsado CRM (affiliate link)TrelloCalendlyMailerLiteConvertKitHootsuitePlanolyTailwindX ThemeDivi ThemeStay in TouchTo suggest a guest or submit a question, Ask Auntie anything here!To join Auntie's podcast insiders and get special access to upcoming guests, subscribe here.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2019-11-0418 min
Chief Executive AuntieEpisode 4: Civic Champs Co-founder and CEO Geng WangEpisode RecapGeng and I talked about:Finding the true pain points of your target audienceUsing college and graduate degrees in unexpected waysBeing a non-technical guy at a tech companyThe risk (or lack thereof) in starting your own companyGuest Bio:Geng is a proven serial entrepreneur with a keen interest in social impact. He is currently the CEO and co-founder of Civic Champs, a social enterprise that creates technology solutions for nonprofit organizations to automate volunteer management. The goal of the company is to make volunteering a frictionless experience...
2019-10-2822 min
Chief Executive AuntieEpisode 3: Poet & Professor Lisa KwongAppalAsian poet and Indiana University professor Lisa Kwong and I discuss:Growing up in a Chinese restaurantComing to appreciate home, even if you wanted to get away for so longCreating a safe learning environmentThe vulnerability of teaching topics like microaggressions that relate to one’s personal experienceThe challenges of being an artist teaching an academic disciplineLinks and Resources“Searching for Wonton Soup” broadsidePine Mountain Sand & Gravel Literary Journal, Vol. 22, containing Lisa’s poem “Declaration”Lisa Kwong, Writer on FacebookStay in TouchTo suggest a guest or submit a...
2019-10-2124 min
Chief Executive AuntieEpisode 2: Ask Auntie About PRICINGAuntie Jennifer sounds off on specific questions about pricing freelance or creative services.How to put a price on knowledge and connections as a consultantHow to set "reasonable" prices on services when you're just starting outWhen is it okay to bring up the subject of money with a clientValue-based pricing instead of time-based pricingHow to handle rush requestsTake Auntie's famous pricing workshop: http://chiefexecutiveauntie.com/pricing-workshop/Stay in TouchTo suggest a guest or submit a question, Ask Auntie anything here: https://chiefexecutiveauntie...
2019-10-1422 min
Chief Executive AuntieEpisode 1: Children's Book Author Teresa RobesonTeresa Robeson is the author of Queen of Physics, a picture book about female physicist Wu Chien Shung, and the forthcoming Bicycles in Beijing, a picture tour of the sights of Beijing told from the POV of two bicycles. Teresa and I talked about:Staying focused (or trying to!) while working from homeFollowing spouses with academic careersThe importance of Asian American role modelsThe process of getting a book publishedHer new book (coming in 2020)Stay in TouchTo suggest a guest or submit a question, Ask Auntie anything here: https://chiefexecutiveauntie.com/contact/
2019-10-0726 min
Chief Executive AuntieEpisode 0: Chief Executive AuntieMeet the Chief Executive Auntie, here to help you bust through expectations and imposter syndrome with the confidence of a mediocre white man.Support this podcast at — https://redcircle.com/chief-executive-auntie/donations
2019-09-2601 min