Shows
ON THE MOVE: Transportation Sales & Marketing Success StoriesBehind the Scenes: Event Operations at SXSW with Tami RichterOn The Move with Tami Richter, CVAIn this episode of TMSA’s On the Move, we sit down with Tami Richter, the VP of Event Operations at SXSW, to talk about event operations and marketing for SXSW, which is one of the nation’s largest entertainment events.We’ll also dive into Tami’s upcoming TMSA ELEVATE panel. This presentation dives into the intricate transportation network of planes, trains, and trucks that ensures attendees, equipment, and experiences arrive seamlessly in Austin.Check out the Transportation Sales and Marketing Association (TMSA) website or engage w...2025-05-0729 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesUnlocking AI's Potential in Transportation Logistics with Jason GreenIn this episode of TMSA’s On the Move, we sit down with Jason Green, President at Faye, to explore how transportation and logistics companies can strategically identify and prioritize AI projects for both quick wins and long-term success. Jason breaks down how AI-driven insights can enhance customer satisfaction by predicting and addressing potential challenges before they arise, ultimately improving efficiency and strengthening customer relationships. Additionally, TMSA’s Jennifer Karpus-Romain reflects on her time at Faye and how Jason’s leadership profoundly shaped her career.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with u...2025-04-3036 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesCelebrating On the Move: A Year of Transportation Success StoriesOn The Move with Beth MalikOne year ago, Beth Malik helped us launch TMSA’s On the Move as our very first guest—now, she’s back to celebrate the podcast’s one-year anniversary! As Senior Director of Marketing at SMC3 and the President of TMSA’s Board, Beth shares what it’s been like to lead the association through its milestone 100-year anniversary while navigating a challenging market.In this episode, Beth reflects on the evolution of TMSA, the power of community in times of uncertainty, and what’s next for the association. Whether you're...2025-04-2337 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesVideo Marketing with Michelle LeBlancOn The Move with Michelle LeBlancIn this episode of TMSA’s On the Move, we welcome Michelle LeBlanc, CEO of Drop & Hook, to talk about her ongoing support of TMSA and the ever-growing role of video in marketing and sales. Michelle shares expert insights on how companies can harness the power of video to engage audiences, build trust, and drive business results in the logistics industry.Beyond marketing strategy, we also dive into the current landscape of diversity, equity, and inclusion (DEI) and its impact on employer branding and recruitment marketing.Check ou...2025-04-1630 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesBuilding Brands in the Transportation Industry with Mariana ViethTMSA’s On the Move Podcast – Featuring Mariana Vieth, Marketing Director at Kase and WSIIn this episode of TMSA’s On the Move, we sit down with Mariana Vieth, Marketing Director at Kase and WSI, to discuss the exciting launch of Kase and what it means for the logistics industry. Mariana shares insights into the brand’s vision, marketing strategies, and how it’s positioned to make an impact.Beyond her work in marketing, Mariana is a passionate advocate for professional volunteering, actively contributing to both TMSA and IWLA. She shares how volunteering has helped her build...2025-04-0936 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesInsights from the Strongest Man in Logistics, Robert BainIn this episode of TMSA’s On the Move, we’re joined by Robert Bain—known as The Strongest Man in Logistics—for a high-energy conversation on all things marketing, branding, and business growth. We’ll explore how a strong brand identity fuels success in logistics, how strategic marketing creates opportunities, and most importantly, how you can merge your personal passions with your professional journey to stand out in the industry.We’ll also dive into Robert’s upcoming session at the 2025 TMSA ELEVATE Conference, "Flex Your Brand: Building a Powerful Identity in Logistics." Whether you’re looking to refin...2025-04-0246 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesProfessional Development with Eileen DabrowskiIn this episode of TMSA On the Move, we sit down with Eileen Dabrowski to discuss why companies should prioritize professional development—especially for their sales and marketing teams. Eileen shares insights on how continuous learning drives business success, enhances team performance, and keeps companies ahead in a competitive industry. Plus, she has some exciting news to share that you won’t want to miss! Tune in for an inspiring conversation on investing in people and the future of professional growth in transportation and logistics.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with...2025-03-2633 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesMarketing and Sustainability with Jennifer ShafferIn this episode of TMSA On the Move, we chat with Jennifer Shaffer, VP of Marketing and Public Relations at IMC Logistics, about the latest trends shaping the transportation and logistics industry. Jennifer also shares valuable self-care strategies for introverts navigating the fast-paced world of PR and marketing. Plus, she gives us a sneak peek into what she’s most excited about at the upcoming 2025 TMSA ELEVATE Conference in Austin, Texas.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.2025-03-1936 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesLights, Camera, Logistics! Behind the Scenes with Kyle MacNaughtKyle offers practical wisdom to transportation marketers working with limited resources. Platforms like Canva have democratized video editing, allowing anyone to create branded content without specialized skills. With just a smartphone, a $30 gimbal, and strategic filming of B-roll at industry events, you can produce compelling videos that showcase your services authentically. The key is understanding that effective videos can be "as long as they need to be, as short as they can be"—with value being the true measure of success.Don't forget to register for TMSA ELEVATE to see Kyle in action! https://www.tmsatoday.org/el...2025-03-1247 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesNavigating Growth in the Supply Chain IndustryJoin us as we dive into the remarkable journey of Lori Kincannon, now the Chief Revenue Officer at McKinney Trailer Rentals, as she shares her insights on growth, employee satisfaction, and navigating the ever-evolving transportation industry. Lori's career began in an unexpected space, offering her valuable lessons that shaped her trajectory from the seafood sector to becoming a leader in logistics. She emphasizes the importance of adaptability, self-advocacy, and nurturing a supportive workplace culture that values employee feedback and teamwork. Are you looking to enhance your career growth? Listen now and find inspiration to navigate your professional j...2025-03-0530 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesFostering True Connections in the Transportation Industry with Whitney CowellWhitney dives into her experiences at Virago, highlighting how the agency's strategic focus empowers logistics and freight tech companies to flourish. We discuss the innovative Freight Movement initiative, designed to create accessible networking opportunities for professionals across all roles, fostering community engagement and collaboration. On top of that, she outlines their commitment to giving back to organizations, showcasing practical ways to make a difference while building professional relationships.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.2025-02-2629 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesKris Rzepkowski's Journey in Sales-Marketing Synergy & TMSA InsightsIn this episode of On the Move, we sit down with Kris Rzepkowski, Vice President of Corporate Business Development at Bennett Family of Companies. Kris shares insights into his exciting new role at Bennett and reflects on the journey that shaped his professional career. He also highlights the pivotal role industry associations like TMSA play in building connections, fostering growth, and influencing career trajectories. Plus, Kris gives us an inside look at the inspiration behind his "Playing with Trucks" video series. Don’t miss this conversation with a creative leader driving innovation in the industry!Check out th...2025-02-1928 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesScott Case on Navigating Transportation Marketing & Supply Chain InsightsCan you imagine navigating the fast-paced world of transportation marketing with insights from someone who grew up in a customs brokerage environment? Join us as Scott Case, founder and chief storyteller at Position : Global, unpacks his journey and offers a wealth of knowledge on helping small to medium-sized companies compete against industry giants. We promise you'll gain valuable insights into creating competitive marketing strategies that are both tailored and impactful.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.2025-02-1242 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesMegan Lowery & Brandon Russo: Mastering Sales-Marketing Synergy & Leadership in LogisticsIn this episode of On the Move, TMSA sits down with Megan Lowery, Director of Marketing, and Brandon Russo, Director of Sales, at FST Logistics to explore the current trends shaping the market and their impact on the industry. Megan and Brandon dive into the critical need for alignment between sales and marketing teams to drive success. They share how FST Logistics prioritizes collaboration, culminating in their inaugural Sales and Marketing Summit, designed to foster teamwork, innovation, and shared goals. Tune in to learn actionable insights from a company that's leading by example in bridging the gap between these...2025-02-0430 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesJeff Price's Innovative Approach at Jaxport & AI's Impact on Transportation MarketingGet ready to explore the ever-evolving world of transportation sales and marketing with Jeff Price, the Marketing Director at JAXPORT. Jeff takes us through JAXPORT's strategic initiatives for the exciting start to 2025, including their involvement in pivotal industry events like the Retail Industry Leaders Association's conference. He also shares his personal journey at JAXPORT, celebrating its accolade as Florida's top container port by volume, and offers insights into current industry trends, such as tariffs and changes in ocean carrier alliances.Imagine creating 30 AI agent teams in just 30 days—sound impossible? We unpack this transformative journey and explore th...2025-01-2933 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesPatrick McFarland's Expert Guide to Trade Show Mastery in TransportationUnlock the secrets to mastering trade show strategies in the transportation and logistics industry with insights from Patrick McFarland, Senior Director of Marketing at ITS Logistics. Explore how ITS Logistics has strategically harnessed trade shows to elevate their brand and connect with key industry players by meticulously evaluating which events are worth attending. Patrick breaks down the processes they use to gauge success, focusing on meaningful engagements and revenue generation. Promising not just theory but actionable tactics, this episode reveals how a structured approach before, during, and after a trade show can maximize impact and ensure beneficial outcomes.2025-01-2237 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesCrafting Impactful Brand Stories with Kate DiLeoKate DiLeo, our keynote speaker for the 2025 TMSA ELEVATE Conference joins us for this episode of On the Move. As we gear up for the conference in Austin, Texas, we dive into the world of marketing and sales within the transportation industry and learn about Kate's path into public speaking, highlighting the synergy that drives industry growth.Join us as we unravel the art of brand storytelling and its power to engage the right audience at the right time. We emphasize a systematic approach to marketing and sales materials that avoids drowning potential clients in information overload...2025-01-1527 min
ON THE MOVE: Transportation Sales & Marketing Success Stories2024 TMSA Recap and a Look at 2025 with the HQ TeamJoin TMSA HQ team, Jennifer Karpus-Romain and Tiffany Yates as they wrap up a year filled with innovation, reflection, and celebration. We talk about TMSA's centennial anniversary, our highlights from the past year, and what we're looking forward to for 2025. Join us as we celebrate our achievements and look forward to the exciting possibilities in the coming year!Check out these links referenced in the podcast!100-years of fun video100-year page (includes virtual donor wall and timeline)2025 TMSA ELEVATE Keynote SessionVirtual Workshop - Build YOUR Organization’s Brand Trifecta Messaging to Have Conversations That CONVERT2025 In...2024-12-1834 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesCourtney Keenan's Insights on TMSA's 2025 Award ProgramWe welcome Courtney Keenan, chairperson of the TMSA Recognition Committee and Marketing Manager at Lineage, to the latest episode of On the Move. Courtney shares her valuable perspective on the evolution of the TMSA award program, moving from the Compass Awards to a dynamic recognition program. We focus on the significance of continuous learning and the power of feedback, and Courtney explains why she holds the Purpose Awards in such high regard.As we progress, we provide a comprehensive roadmap for the TMSA award submissions, highlighting categories like Purpose, Rising Stars, Mountain Movers, and Trailblazers, with key...2024-12-1130 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesJob Market Insights: Supply Chain Skills and Strategies for 2025 with Charlie SaffroTransportation recruiting is evolving, and Charlie Saffro, CEO and Founder of CS Recruiting, joins us to explore the state of the freight job market in 2024 and what lies ahead for 2025. Charlie sheds light on the growing importance of soft skills like adaptability and AI proficiency in supply chain recruitment, emphasizing cultural fit and human connection even as technology reshapes the industry.We navigate the intriguing dynamics between AI integration and human interaction within customer service and negotiation contexts. Explore the frustrations that arise when technology falters and the irreplaceable need for human touch and intervention. The episode...2024-12-0435 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesLogistics Meets Creativity: Eileen Curran's JourneyCurious about the intersection of logistics and creativity? Eileen Curran, the newest board member of the Transportation Marketing and Sales Association (TMSA), shares her journey through the industrial and supply chain sectors. She encourages young professionals and fresh graduates to explore this dynamic field that marries versatility and creativity, especially with the increasing relevance of data mining and the supply chain boom post-pandemic.Join us as we highlight the power of collaboration and the sense of community within TMSA. We delve into the transformative impact of TMSA's Diversity, Equity, and Inclusion (DEI) task force, showcasing how supportive...2024-11-2732 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesFrom Truck Loading to Marketing Success: Kara Brown's StoryWhat if navigating the logistics industry as a female founder could spark a revolution in how we understand marketing effectiveness? Kara Brown, CEO of Lead Coverage, shares her incredible journey from loading trucks to building a successful business from the ground up and writing her own book. Through determination and community support, Kara has become a pivotal force in a traditionally male-dominated field. Her story is a testament to the power of perseverance, highlighting the milestones of securing million-dollar clients and building a thriving enterprise. Join us as Kara shares insights on her path to success and the hurdles...2024-11-2030 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesEmpowering Teams Through Effective Leadership with Taylor VandersteenhovenTaylor Vandersteenhoven, Enterprise Sales Manager at Revenova, takes us on her incredible journey through the logistics industry. From her beginnings in Tennessee to her role at Revenova, Taylor's firsthand experience in customer sales and brokerage management provides a unique perspective on the challenges and trends shaping the freight industry today. She offers valuable insights into leveraging technology for enhanced efficiency and service, with a forward-looking view on what the industry can expect by 2025.Leadership isn't just about meeting sales targets; it's about fostering an environment where professional and personal growth flourish. We explore effective leadership principles, emphasizing...2024-11-1336 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesInnovative Marketing and Leadership Insights from Celine ClaytonCeline Clayton, the newly promoted VP of Marketing at GreenscreensAI, shares her inspiring journey through the logistics industry, offering invaluable insights into career progression and the art of leadership. Discover how Selene transitioned from Marketing Director to her current role, nurtured by a truly supportive environment that encourages innovation and growth. With a focus on the power of problem-solving and the beauty of learning from failures, Selene reveals key strategies for thriving in marketing roles. She highlights the significance of autonomy and trust from leaders like CEO Dawn, crafting a thriving, empowered team culture. If you're eager to learn...2024-11-0624 min
ON THE MOVE: Transportation Sales & Marketing Success StoriesInsights from Marina Mayer on Industry Storytelling and LeadershipHave you ever wondered how a career setback can lead to an unexpected passion? Marina Mayer's journey from journalism to becoming a leader in the supply chain and logistics industry is nothing short of remarkable. In our latest episode of On the Move, we chat with Marina about the power of storytelling in industry-specific journalism and the vital role it plays in keeping professionals informed. She shares her insights on managing a diverse range of publications, emphasizing the importance of building a talented team aligned with her vision. Our discussion takes a turn as we delve into t...2024-10-3028 min