Shows
Beyond Rent: Exploring Property ManagementVideo is the Highest Leverage Tool You Aren’t UsingOnly 25% of property managers use video as a tool in their listings, and 10% or fewer use it for communication and education.Jennifer Ruelens, Founder and Broker of One Focus Property Management, joins the podcast to discuss why video is the best scalable way to build credibility and relationships; how to succeed in video production; why public videos consistently increase visibility, impact, and differentiation for your company; and ways to remove any anxiety or insecurity from utilizing video.Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube....
2026-03-0849 min
Zen and the Art of Real Estate Investing312: A Playbook For Buying and Holding Rental Properties with Jennifer RuelensOn this episode of Zen and the Art of Real Estate Investing, Jonathan Greene sits down with Jennifer Ruelens, a longtime property manager and unapologetic truth-teller in the real estate industry. With more than two decades of hands-on experience, Jennifer shares what buy-and-hold investors often misunderstand about property management, tenant relationships, and the real work required to make rentals perform over time. The conversation explores why real estate investing is rarely passive, how deferred maintenance and avoidance cost investors far more than management fees, and why many landlords struggle when they underestimate the human side of housing...
2026-01-151h 03
Property Management Frame BreakersEp 98 | Jen's Simple Formula To Leverage Video In Property Management w/ Jennifer RuelensMost property managers know video could be useful. But very few have a simple formula that gets results without asking you to be in an influencer.In this episode of Property Management Frame Breakers, Pablo Gonzalez sits down with Jen Ruelens of Hold It w/ PM Jen to break down a simple, repeatable formula property managers can use to leverage video without becoming a marketer, influencer, or content creator.Jen walks through how property managers can start using video inside their business first, with 1:1 videos and simple operational explainers before ever worrying about public content...
2026-01-071h 10
Hold It with PM JenA Remote Worker's Perspective on Working for One Focus PMYou have never heard an interview like this before. My guest is someone who has been in the trenches with me for almost six years: Lindsay Aballa, my executive assistant based in the Philippines. We talk about what it's really like to work as a global remote team member, what their concerns and challenges are, and the advice she wishes every American employer understood before hiring one. If you've ever wondered how to build a team that multiplies your capacity, this one is required listening. Get $500 off your hiring service with BetterWho when you use promo code...
2025-12-1756 minHold It with PM JenHow to Onboard and Train your Remote Assistant (VA)This one is for every investor who keeps saying they're "too busy." You're not too busy. You just need help. 33% of my team is remote workers from the Philipines and my guest, Jessy Leupold is accountable for hiring training and managing that team along with our US based team. She breaks down exactly how to hire, onboard, train, and hold a global assistant accountable. And trust me, it is not as hard as you think. Once you learn this skill, the leverage it gives you is unreal. Get $500 off your hiring service with BetterWho when you use...
2025-12-1050 minHold It with PM JenHow To Hire Your First Remote Assistant (VA)Season three is here, and we're calling it the how-to season. How to grow. How to scale. How do people ever get past 30 doors? The first hire every real estate investor should make is a remote assistant, ideally global. Yes, I said it. And yes, I stand by it. In today's episode, I sit down with Jay Berube from BetterWho to break down exactly how to do it. Why it works, how to find the right person, and how this one move can change the entire trajectory of your investment business. Get $500 off y...
2025-12-0348 minHold It with PM JenBonus Episode: Investor Holiday Gift Guide Real estate investors don't get enough gifts. We keep properties running, handle crises, build wealth for our families… and somehow end up unwrapping socks. So I fixed it. In this bonus episode, I share the first holiday gift guide made specifically for real estate investors. Every item is something I personally use, love, or credit for making my buy-and-hold life easier. Whether you're shopping for yourself (you should) or nudging someone else to treat you right, this list is full of practical tools, books, and comforts that actually help investors. Check out my full showcase her...
2025-11-2846 minHold It with PM JenBonus Epidsode: Cocktail StoriesIn this episode, I do exactly what I love most—tell the wild stories from our business. The gross, the weird, the funny, and the totally inappropriate. The ones you'd usually only hear if you cornered me at a cocktail party. This year, I decided to take those stories into a professional studio—and yes, we had an absolute blast (and a bottle of Champagne!) recording them. This week's release is a bonus episode to Season 2, and it's exactly what you think: the cocktail party stories. It's not safe for work.
2025-10-0847 minHold It with PM Jen25 Years Later: Reconnecting With a True HolderIn this episode, I reconnect with an old classmate… who turned out to be my kind of investor. Rebecca Styer and I graduated together in 1999—but we hadn't crossed paths in 25 years until I spotted her at a real estate meetup. Now? She owns 30 doors, self-manages the whole thing, raises her kids, and just left her W2 job to go all in. This is not a story about overnight success. It's a story about holding on through real life. 🎧 Listen to this final episode of Hold It with PM Jen Season 2 now! Get t...
2025-10-011h 35Hold It with PM JenThe No Bullsh*t Playbook: What I Wish You KnewI called it the No Bullshit Playbook because someone had to. Real estate investing is full of hype, half-truths, and commissions-first, facts-later nonsense. Not here. This episode of Hold It With PM Jen breaks down my 2025 No Bullshit Playbook for buying and holding rentals in North Central PA—where to buy, what to watch, what's changing, and why lazy MLS listings are killing your deals. Get the Playbook while it's still free at www.holditwithpmjen.com Need property management help in North Central PA? www.OneFocusPM.com
2025-09-2453 minHold It with PM JenWomen and Real Estate Need Each OtherIn this episode of Hold It with PM Jen, I talk with Stacey Salyer—a badass who scaled a PM company from her living room as a single mom, sold it, and now consults PM entrepreneurs across the country. We talk business puberty (yes, really), ditching the shame, owning your feminine in this masculine-coded industry, and why more women need to get in the real estate ownership seat. If you're a female investor or business owner feeling overwhelmed, exhausted, or just underrepresented, you're going to feel seen in this one. Get all that PM...
2025-09-171h 10Hold It with PM JenThe Real Estate that Raised MeYou ever wonder where PM Jen came from? Meet my dad, George. He's the original DIY investor. In this special episode of Hold It with PM Jen, I sit down with the man who bought a duplex in 1980 without knowing a damn thing about landlording. 45 years later, he's still holding real estate, still keeping his costs low, and now he's spending the summer volunteering in my business—picking up parts, trapping possums, and watching what the business his daughter built actually does. 📻 Listen wherever you get your podcasts Get all that...
2025-09-101h 26Hold It with PM JenWhat if I die, what will happen to my properties?If you've never stopped to think, "What happens to your rentals if you die? Or get hit by a bus? Or fall off a roof during a walkthrough?"—this episode is your wake-up call. I manage hundreds of units, and I've seen what happens when a real estate investor dies without a plan. Spoiler: it ain't pretty and it costs your heirs a fortune. On this episode of Hold It With PM Jen, I sit down with Certified Elder Law Attorney Liz White to talk death, control, trusts, taxes, trustees, and why your will might no...
2025-09-031h 16Hold It with PM JenLeasing in 2025: Why Your Property Isn't MovingIf you're tired of getting ghosted by prospects and sitting on vacancy—this one's for you. In this episode of Hold It with PM Jen, I'm talking with Al Romero from InstaShow about the future of property showings. We're tackling the real reason your unit isn't renting and how to fix it. Tech's got your back, even if you're managing just one property. Plus, you'll hear from the leasing legend Kristin Leet on how we keep 600+ units at 98% occupancy in North Central PA. How we're screening better, marketing smarter, and keeping the non-commpliance out.
2025-08-271h 10Hold It with PM JenIs the short term rental market dying?Is the Airbnb dream... over? 😬 Not quite. But short-term rentals aren't the goldmine everyone makes them out to be—unless you do it right. This week on Hold It with PM Jen, I sat down with two millionaire STR queens— Christina VanDergrift and Mallory Meehan—dropping the real talk on short-term rentals. Why everyone's obsessed, why some are bailing, and what it really takes to make money doing it. If you're on the fence about going short-term, you need this one. Get all that PM Jen offers at www.HoldItwithPMJen.com Need...
2025-08-201h 07
Gettin' To Know The 570Gettin' to Know Jennifer Ruelens | Owner of One Focus Property ManagementOn this episode, we're joined by Jen Ruelens, the broker and owner of One Focus Property Management and creator of the educational platform 'Hold It With PM Jen.' Listen as Jen shares her insights on real estate investing, property management, and how she started her journey. Jen also discusses her passion for empowering women in the real estate industry and offers invaluable advice for both new and seasoned investors. Whether you're interested in residential properties, commercial investments, or simply want to learn more about the complexities of property management, this episode is packed with information and inspiration. Don't...
2025-08-132h 29Hold It with PM JenWho is PM Jen?If you've ever found yourself wondering, "How does someone become like PM Jen?"—this is the episode for you. In the Season 2 premiere, the mic gets turned on Jen herself as she's interviewed by her sister (and company integrator) Jessy Ruelens. It's funny, raw, and surprisingly revealing. You'll hear: The real backstory behind Jen's 22+ years in real estate, What shaped her into the fiercely opinionated, brutally honest, buy-and-hold evangelist you know today, And why this season is going all-in on the hold—and the women who are built for it.
2025-08-131h 04Hold It with PM JenWe're back baby! Season 2 trailer🎙️Season 2 of Hold It with PM Jen is here! I'm producing it myself (Hi, tech adolescence!), sharing more of my world, and focusing hard on millennial women investors. New episodes every Wednesday. Subscribe, rate, and review to help this tiny podcast grow! Get all that PM Jen offers at www.HoldItwithPMJen.com Need property management help in North Central PA? www.OneFocusPM.com
2025-08-0613 min
The Real Estate Investing Club11% Cap Rates & 600 Doors Managed: PM Secrets with Jennifer RuelensJoin our community of RE investors on Skool: https://linktr.ee/gabepetersenPROPERTY MANAGEMENT MASTERY FROM 600+ DOORS MANAGED 🏠💼In this incredible episode of The Real Estate Investing Club podcast, I sit down with Jennifer Ruelens from Hold It with PM Gens, who has managed over 600 doors in 13 years and reveals the insider secrets of professional property management! 📈 Jennifer shares her remarkable journey from a failed business at 22 to becoming a trusted property manager of a 300-unit complex at just 23 years old, and how she built her expertise through massive repetition and time in the market.THE H...
2025-07-1034 min
The Best Ever CRE ShowProperty Management Done Right, Vetting Managers, and Scaling with Purpose ft. Jennifer RuelensOn this episode of Best Ever CRE, Joe Cornwell interviews Jennifer Ruelens, founder of One Focus Property Management and Hold It With Jen PM, a property management company based in North Central Pennsylvania. Jennifer shares her journey from leasing agent to managing over 700 doors, and explains why she’s passionate about elevating property management standards—especially in rural markets underserved by traditional professionals. She and Joe dig into the common pitfalls of property managers, the challenges of scaling a PM business, and how good management bridges the gap between tenant needs and investor returns. Jennifer also offers actionable advice for...
2025-07-0848 min
Triple Win Property ManagementSystemizing the Expected and Humanizing the ExceptionsIn this episode, Jennifer Ruelens, broker/owner at One Focus Property Management and founder of Hold It with PM Jen, talks about how she picks and prepares the right real estate investors to fit into her machine. She delves into the importance of standardizing processes, but still making room to accommodate edge cases and make them successful with her company.
2025-06-1145 minHold It with PM JenPreserving The Past: Historic Real Estate DRAMA PM Jen sits down with property historian and author Elaine Decker, owner of Developing History, to explore the fascinating world of historic properties and the fight to preserve them. Elaine shares how she uncovers the stories behind old buildings and why preserving them matters. Then, things get juicy as they dive into the wild history of PM Jen's own building on Millionaire's Row in Williamsport—a property that survived an arson fire, multiple owners, and a years-long court battle. From high drama to historic lessons, this episode proves old buildings have the best stories! Get all that PM Jen o...
2025-02-2631 minHold It with PM JenFocus on opportunity in Danville, PA w/ Denny Hummer PM Jen and Jessy sit down with Denny Hummer, Assistant Director of Bucknell University's Small Business Development Center (SBDC)—and yes, Danville's very own Muffin Man! He's breaking down the investment and economic activity happening in Danville and why it matters for real estate investors. If your buy box includes properties in Danville, Lewisburg or Bloomsburg, this one is for you! Plus, hear how PM Jen and Jessy used the SBDC's consulting services for a data analysis project that completely changed how they approve tenants. Want to know the #1 data point that predicts a tenant's financial performance? Tune in for th...
2025-02-1953 minHold It with PM JenEvictions: Facts, Fear & WTF Moments PM Jen and Jessy are graced with eviction expert Devon Verno, partner at CourtZip and founder of ARK Property Management, who's managed portfolios of over 5,000 doors and handled 1,000+ evictions. They're spilling their best (and craziest) eviction stories—including one that literally made Jessy's jaw drop. You'll want to catch this one on YouTube! They break down the real dangers of executing evictions, why cranky landlords think it takes months and thousands to remove problem tenants, and why that is NONSENSE. If you're a landlord tired of eviction horror stories (or just curious what really goes down), this episode is a must-li...
2025-02-1238 minHold It with PM JenPM Jen and Prof M have School in Session In this eye-opening episode, PM Jen sits down with the unstoppable Prof M, aka Mallory Meehan—real estate investor, attorney, appraiser, and Penn State real estate professor—who's shaping the next generation of real estate pros while running Inspire Wealth Education and Consulting. The conversation gets real as they dive into the good, bad, and ugly of buy-and-hold investing and creative financing (which Prof M swears by but PM Jen is not sold on). They break down hard truths, expert strategies, and even share why you should definitely keep your mouth shut about work when you're naked. No fluff, just real...
2025-02-0545 minHold It with PM JenMassive Returns, Massive Deals: Kishan Golla on Multifamily SyndicationsIn this powerhouse episode, PM Jen sits down with multifamily syndication pro Kishan Golla, a Danville, PA-based investor who's done 43 syndications totaling over 8,500 units—with investor returns topping 100% in just 2-4 years! PM Jen and Kishan break down the ins and outs of syndications, explaining how they work, why they're so attractive, and—most importantly—who can get in on these massive deals. Whether you're a small investor looking to scale or just curious how the pros make serious cash, this episode pulls back the curtain on the world of big money real estate investing. Get all that PM Jen...
2025-01-2946 minHold It with PM JenBreak free from the W-2Description: Jeff Wright of Foundation First Property Group joins PM Jen and Jessy Ruelens for a no-holds-barred conversation about his bold leap from the 9-5 grind to building wealth through buy-and-hold real estate investing. Jeff opens up about the challenges of transitioning from personal investing to owning a property management company—and how that shift changed his outlook on real estate. They dive deep into their favorite value-add strategies, sharing exactly how they've boosted property performance. Plus, don't miss the wild stories where they had to play detective to uncover what really happened in their properties. With strong ra...
2025-01-2246 minHold It with PM JenThe Leasing Legend- 1000 leases laterBuckle up! PM Jen is joined by the powerhouse leasing legend, Kristin Leet, who's personally closed over 1,000 leases in the last five years. They dive deep into what real estate investors must stop doing if they want higher rents from qualified tenants—no sugarcoating here. The ladies get fired up over investors who downplay the art of leasing and prospects who start with, "I'm just going to be honest with you..." (Brace yourself for the rants!). If you're serious about buy-and-hold investing, property management, and keeping your cash flow strong, this episode is a must-listen. Get all tha...
2025-01-1545 minHold It with PM JenBuy, Hold & Call Your SisterWelcome to the very first episode of Hold It with PM Jen! Join PM Jen and her sister, Director of Operations (and master of witty comebacks) Jessy Ruelens, as they dive into the power of buy-and-hold real estate investing in North Central PA. These two go head-to-head with hilarious sibling banter while sharing the value of long-term property management strategies—and some unforgettable rental horror stories. Blaming the weed smell on animals? Confronting a rattlesnake in a crawlspace? Yeah, we're talking that kind of unforgettable. If you're into real estate investing, buy and hold strategies, and property management tips wit...
2025-01-0644 min
The Profitable Property Management Podcast157: Leadership Evolution w/ Jennifer RuelensWelcome, Closers! Today, I'm interviewing Jennifer Ruelens, Broker/Owner at One Focus Property Management.Jen Ruelens is a power house all around, and at the end of the day she is going to get the job done and done well. She has an established insight into risk vs. reward in business and how that impacts your company vision. We also touch on topics such as affordable housing and the tenant and landlord relationship.The takeaways here are endless!"I've learned a lot and luckily I think I'm worth betting on."...
2023-04-2754 min