Shows
The Unmtchd. PodcastHow Latina Sports Fans Are Driving a $26.3B Market - Jennifer Yepez-Blundell, Co-Founder DRAFTEDWith Latina fans driving a staggering $26.3 billion in annual sports-related spending, Jennifer Blandel, co-founder and COO of Drafted, joins us to talk about the huge opportunity this consumer segment represents for brands.
We break down:
- how these passionate supporters are not only reshaping the fan landscape but are also key players in the sports economy
- the common misconceptions and cultural gaps in sports marketing
- how Latina fans' preferences differ from traditional expectations
We also discuss the evolving dynamics of Latina representation in sports, both on and o...
2024-10-3133 min
Minority Report PodcastEp 180 - Jennifer Yepez-Blundell, Co-founder and COO of DraftedIn episode 180, Erik and Kerel met with Jennifer Yepez-Blundell, co-founder and COO of Drafted, who discusses balancing her role as a mother, wife, and entrepreneur in Texas. She emphasizes the importance of being present for her children and maintaining her marriage.
Jennifer shares her career journey, from being a collegiate athlete to founding Drafted, a media company targeting Latinas in sports. In 12 months, Drafted has built an audience of 30,000 and secured eight brand partnerships. Jennifer highlights the Latina fandom report, which shows Latinas' significant influence in sports. She also discusses the challenges of being a Latina female founder and the...
2024-10-1330 min
Remember to Live with Corean CantyEmpowered Living: Exploring Self-Discovery, Worth, and Wisdom with Jennifer Yepez-BlundellTune into this episode featuring Jennifer Yepez-Blundell as she shares her journey of self-discovery, prioritizing self-care and learning to trust herself. We examine the challenges of demanding your worth and value, the impact of living a life true to oneself and the lessons learned from motherhood. We also explore the significance of being present and mindful, the importance of designing your days as well as the power of ancestral tools and wisdom. TakeawaysTake the leap into living the life you want and prioritize your own happiness and fulfillment.Design your days and...
2024-01-3143 min
The Business Case For Women's SportsEp. #75 The Story Behind DRAFTED: A New Start-up That is Elevating & Celebrating Latinas in Sports, ft. Jennifer Yepez-Blundell & Karina MartinezIn episode #75 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jennifer Yepez-Blundell & Karina Martinez, the Co-Founders of DRAFTED.DRAFTED is a sports tech company created specifically by and for Latinas that celebrates Latinas in the world of sports and harnesses the power of Latinx sports fans. Fueled by their personal lived-experiences, passion, and expertise, Jennifer & Karina decided to build an industry-disrupting platform to serve as a hub that connects the sports world with the pulse of Latinx culture. Jennifer & Karina believe that Latina sports fans are one of the most...
2023-12-0522 min
Misma ProjectNury Márquez, Culturally Responsive HealingNury Márquez, a licensed clinical social worker and therapist who specializes in helping people heal and transform by focusing on cultural strengths and ancestral healing. Nury shares her own personal journey as an immigrant child of immigrant parents, and how her own experiences with trauma and cultural disconnection led her to pursue a career in mental health. She also talks about the importance of culturally responsive mental health care, and how her practice, Papalotl Therapy, is designed to meet the unique needs of Latinx/Latine and BIPOC communities.
This episode is a must-listen for anyone who i...
2023-11-0335 minMisma ProjectLinda Yepez, With Age Comes BraveryThis episode is a special one, because I’m interviewing my Mother, Linda Yepez.
My Mom is one of the most beautiful Latinas I know, she's kind, funny and open-minded. Of course we’ve had our ups and downs over the years as most moms and daughters do - but as I age and now as a parent myself, I’m in such awe of her.
She didn’t have an easy life, nor did she have the best parenting role models, yet she was determined to break the cycle. Her resilience is inspiring and through her...
2023-10-0838 minMisma ProjectKristin Diaz, The Pursuit of Self-IdentityI met Kristin Diaz in college, right away I could tell she was someone I wanted to know. She has a magnetic personality and was born to be a public figure. She has spent her entire career in local news representing the people’s interest and telling overlooked stories.
She has the ability to hold a conversation with pretty much anybody and when she talks to you, she’s makes you feel like you’re the most important person in the room.
Kristin is now in a position that many of us have found ourselves in at one point in our l...
2023-09-1045 minMisma ProjectJennifer Lopez, Paving Her Own PathJennifer Lopez is a celebrity Talent Manager working behind the scenes to ensure her clients shine in the spotlight. But there's so much more to her than meets the eye.
From an early age, she knew she wouldn't force herself down any predetermined paths. Instead, she started her own business from scratch, and is building her dream home, and life, alongside her parents. Together, they're experiencing the fruits of their labor as a united family.
In this conversation, you will hear more about Jennifer's unique perspective as she navigates the intersections of culture, identity, and...
2023-08-2728 minMisma ProjectShary Nadine Parra, Changing the Face of TherapyShary Nadine Parra found her own educational journey as she puts it, "all salt, no pepper". As a high performing Afro-Latina student, she was always the only Dominican in her private New York City schools. The lived-experiences of navigating predominantly white spaces and holding the weight of being the first in her family to seek higher education is what sparked her to try therapy. By her own estimation, she was an unlikely candidate to then become a mental health provider herself. Now - Shary finds herself at the intersection of diversity, equity inclusion and mental health services, bringing both...
2023-08-1340 minMisma ProjectMonica San Miguel, Cultural ReclamationSo much of Monica San Miguel’s life has been fighting against false dichotomies - straddling two cultures, two languages, two countries -never fully feeling like she belonged. From growing up in the Polished named streets of Chicago, to prestiguous Ivy leagues, to the financial tech industry, she’s found herself constantly carving her own path.
But Monica's experience of "ni de aqui, ni de alla" and her desire to reclaim our narratives has fueled her to co-found VOLVERde, an online sustainable marketplace, that’s reframing sustainability and offering products made for us, by us.
2023-07-3031 minMisma ProjectNancy Jimenez, Youthful Exploration of Self-WorthNancy Jimenez has been shaped by both resilience and perfectionism as a first-get Mexican-American. She's paving unfamiliar paths for herself, and her siblings, all while teaching herself healthy habits along the way. Listen in as we swap stories of feeling pressured to be the perfect daughter and meeting everyone's expectations.
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2023-07-1626 minMisma ProjectCatherine Ramírez, Redefining AssimilationCatherine Ramírez, is chair of the Latin American and Latino Studies Department at the University of California, Santa Cruz and is a distinguished scholar in Latinx history, visual culture, and comparative ethnic studies. Catherine's thought-provoking book, "Assimilation: An Alternative History", challenges conventional perspectives by separating immigration from assimilation and offers a fresh take on the topic. Catherine inspires us to embrace Latinxfuturism and take charge of shaping our own futures.
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2023-07-0230 minMisma ProjectCindy Angelucci's Path to ResilienceAt just 11 years old, Cindy Angelucci arrived in the US from Colombia for a summer vacation, unaware that she wouldn't be returning. She courageously navigated language barriers, the education system, and her path to citizenship. Listen in as she talks about juggling her identities in Corporate America and finding her own way as a first-gen Mom.
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Support this podcast: https://podcasters.spotify.com/pod/show/mismaproject/support
2023-06-1832 minMisma ProjectVeronica Vasquez's Journey to Advocacy and IdentityVero Vasquez, part of the Shop JZD duo, celebrates Latinx culture and LGBTQIA+ communities through their Queer-Latina owned Lifestyle brand. Before this, Vero supported systemically overlooked communities in the legal justice system, focusing on at-risk children facing deportation. Discover how finding community fuels her mental well-being and empowers her identities.
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Support this podcast: https://podcasters.spotify.com/pod/show/mismaproject/support
2023-06-0530 min
Misma ProjectWelcome to Misma ProjectMisma Project explores the unique journey of Latinas who find themselves caught between worlds. As Latinas, we embody a beautiful blend of cultures, carrying the rich traditions and heritage of our ancestors while embracing the opportunities and challenges of living in the United States. Ni de aqui, ni de alla - we are not fully from here or there, but rather, we forge our own path, weaving together the threads of our diverse identities.
Join us bi-weekly as we explore the multifaceted layers of our experiences, complexities of culture assimilation, and straddling identities through heartfelt conversations, insightful...
2023-05-3002 min
The Startup CPG Podcast#85 First Hire Series: Culture with Jennifer Yepez-Blundell (+ Tiny Sprouts)Today is our seventh episode in the "First Hire" series where we’ve so far covered making first hires in marketing, finance, operations, and retail & foodservice sales, and we’ve talked with one of our community brands, Sweet Nothings, about making their first few hires. Culture comes up some in those conversations, but I wanted to dedicate an entire episode to culture. We’re joined today by expert Jennifer Yepez-Blundell, owner of Merida Consulting, and our former Startup CPG Podcast host, to guide us in this conversation, and I’m so excited to share Jennifer’s wisdom with you and have h...
2023-04-0455 min
Food Biz Wiz142. [Original Recipe] How & Why to Show up for Racial Justice & Inclusion in the Packaged Products Industry, with DEI Consultant Jennifer Yepez-BlundellDownload the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE. Diversity, equity, and inclusion, or “DEI” is something that’s on many of our minds. But what even is its impact on brands and how do we start implementing it into our practices? If you were wondering that, then you’re in luck! Today, we are revisiting episode 102 as the third episode...
2022-04-2137 minFood Biz Wiz102. How & Why to Show up for Racial Justice & Inclusion in the Packaged Products Industry, with DEI Consultant Jennifer Yepez-BlundellDownload the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE. Today’s Food Biz Wiz guest is Diversity, Equity & Inclusion Consultant Jennifer Yepez-Blundell from Hella Social Impact. In this show, we’ll cover: Why should CPG brands care about DEI? Do consumers care about DEI? How working on DEI impacts your sales and customer base. Information on the upcoming The Hella...
2021-07-1536 min
The Startup CPG PodcastMeet Our New HostMeet Jennifer Yepez-Blundell, the new Startup CPG podcast host. Jennifer has an eternal curiosity for brands who are building better-for-you products and think outside the box, literally. She will showcase the diversity of thought behind some of today's youngest brands and highlight resources that help emerging brands level up each day.
2021-01-2506 min