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Showing episodes and shows of
Jeremy Baka And Marc Levy
Shows
Ugly, Irresponsible, & Childish
The Art of the Media Pitch
Up to two-thirds of companies rely on earned media placements to drive business and awareness for their products, services and messaging. Most of them do it wrong, resulting in wasted time, worthless creativity and squandered budgets. On this week’s episode of Ugly, Irresponsible & Childish, earned-media expert Heidi Donato talks about the 25 years she spent honing the Art of the Media Pitch, resulting in headline-grabbing stories for everything from Coke to Colgate, Walmart to Weight Watchers, Rolls-Royce to Royal Caribbean and more. She'll discuss pitching strategies, story development, timing, and the evolving roles of AI, cel...
2025-10-09
48 min
Ugly, Irresponsible, & Childish
The Truth About Work–Life Balance
Seven out of 10 employees feel guilty about taking time off, with 38% missing a major event in their child’s life because of work-related obligations (an additional 10% say they were even interrupted at a funeral). The ugly Catch-22 is that employees also believe that a mental health day is no reason to miss work, with almost two-thirds claiming their boss would judge them for that. When does your life or selfcare take precedence over work? Or does it? If there’s a line, how do we know when it’s crossed and what can we do about it...
2025-09-30
44 min
Ugly, Irresponsible, & Childish
Inside Taco Bell, Part 2: Rob Poetsch Strikes Back!
Join us for Part II of Jeremy's & Marc's conversation with Rob Poetsch! Rob discuss Taco Bell’s transformation into a lifestyle brand, the role of risk in creative work, and how crisis management influenced campaign approvals. They share behind-the-scenes stories — including the Taco Bell Hotel and Feed the Beat — explore agency-client tensions, and offer practical advice for building strong, effective partnerships.
2025-09-10
40 min
Ugly, Irresponsible, & Childish
Inside Taco Bell: Creativity, Clients, and Risk
Working collaboratively with its agencies, Taco Bell has turned its fans into cult-like followers and its brand into a cultural juggernaut. In this two-part episode of Ugly, Irresponsible and Childish, Marc and Jeremy get former Taco Bell Senior Director of Global Communications Rob Poetsch to dish on the tricks, tips, truths and teachings that make Taco Bell’s creative campaigns impossible to ignore and twice as hard to forget. Listen to Rob's thoughts about how creativity moves from agency ideas to client approval, the business constraints that shape bold campaigns, the role of franchisees, managing controversy, and pra...
2025-08-27
46 min
Ugly, Irresponsible, & Childish
Do Brainstorms Actually Work? The Truth About Group Creativity
Do brainstorms work? Do the best ideas happen when you’re sharing and vibing with a group, or when you’re quietly ideating on your own? Marc and Jeremy share opposing views, drawing on their collective experience hosting and participating in more brainstorms than Vegas has bachelor parties. They explore hybrid approaches — solo ideation plus structured group sessions — practical facilitation tips (prework, anonymous notes, rotating boards), virtual tools like jam boards and ChatGPT, and how to include clients without killing creativity. Ultimately they conclude neither method is perfect: create safe rooms, set clear expectations, and combine...
2025-08-14
55 min
Ugly, Irresponsible, & Childish
Grudge Match
Stephen Colbert vs. CBS, Elon Musk vs. Sam Altman, Taylor Swift vs. John Mayor, Nicki Minaj, Kanye West, Katy Perry...almost everybody has held a grudge at least once in their life. But is that a bad thing? Join Marc and Jeremy as they explore the complicated world of grudges, while casting some shade of their own. In this engaging episode, the duo explores the power of holding grudges, sharing personal anecdotes and professional experiences that highlight how bitterness and rivalry can both hinder and enhance creative processes. They candidly discuss their own grudges...
2025-08-06
46 min
Ugly, Irresponsible, & Childish
The Value of Villains: The Role of Antagonism in Brand Storytelling
Without villains there can be no heroes. In this episode of "Ugly and Irresponsible and Childish," marketing industry veterans Jeremy Baka and Marc Levy delve into the art of storytelling and the crucial role of villains within it. They explore the dynamics of creativity, discussing how villains and antagonism can add depth and intrigue to brand narratives. From the intricacies of villainous characters in movies to the more subtle adversaries in brand storytelling, this conversation highlights why every brand needs a villain to truly shine as a hero. Listen in as Marc and Jeremy give the devils...
2025-07-31
42 min
Ugly, Irresponsible, & Childish
Creativity: Divine Intervention or Everyday Talent?
Two senior marketing creatives explore a topic that has caused more debate than Ross and Rachel’s break up. Can you teach creativity? Or is it a gift only manifested by those with tattoos, black-rimmed glasses, and an ego? Your refrigerator might have the answer. Drawing from personal experiences and listener feedback, the duo discuss the common misconceptions and truths about creativity, emphasizing that it is not an innate talent but a skill that can be cultivated. They explore how an open and tolerant environment encourages creative expression by sharing insights from industry veterans and le...
2025-07-16
43 min
Ugly, Irresponsible, & Childish
Creative Conflict: Navigating Creative Tension (re-upload)
In this episode, Jeremy & Marc dive into the messy, often misunderstood world of creative conflict. We'll explore how creative minds can clash, causing friction not only among themselves but also with account teams, leading to what many perceive as stifling disputes. They'll examine why creative conflict is natural and inevitable, and how it can be harnessed for better creative solutions. The discussion also highlights the delicate balance of authority between account and creative teams, stressing the importance of keeping discussions collaborative and emphasize that the history of creative conflict at companies like Apple illustrates how differing opinions...
2025-07-13
49 min
Ugly, Irresponsible, & Childish
Creative Conflict: Navigating Tensions in the Creative Industry
In this episode, Jeremy & Marc dive into the messy, often misunderstood world of creative conflict. We'll explore how creative minds can clash, causing friction not only among themselves but also with account teams, leading to what many perceive as stifling disputes. They'll examine why creative conflict is natural and inevitable, and how it can be harnessed for better creative solutions. The discussion also highlights the delicate balance of authority between account and creative teams, stressing the importance of keeping discussions collaborative and emphasize that the history of creative conflict at companies like Apple illustrates how differing opinions...
2025-07-09
49 min
Ugly, Irresponsible, & Childish
Insighting A Riot
As “Creatives” dominate the world stage, the true marketing heroes sit dutifully off-stage, quietly sifting through data, culture, and conversations to unearth powerful human truths that are the nucleus of every great idea. Marc and Jeremy celebrate Planners—“The First Creatives.” The rare few who understand the difference between an insight and an observation. And roast those who pretend to know the difference…and give us garbage.
2025-07-03
47 min
Ugly, Irresponsible, & Childish
Backlash or Bullsh!t?
From Apple’s “Crush” ad to Bumble’s cheeky celibacy billboard, even the slightest backlash has brands pulling ads faster than Oscar planners pulling a Will Smith invitation. But what constitutes “backlash” from just everyday social media whining? And who decides? Is backlash an important check on unhinged marketing campaigns or an existential threat to creativity? Jeremy and Marc attempt to separate the bullshit from the backlash, undoubtedly sparking some backlash of their own.
2025-06-25
35 min
Ugly, Irresponsible, & Childish
Misfires, Meltdowns and F***ups: Pitch Horror Stories
Studies show that up to 80% of business presentations fail. While we can’t blame Marc and Jeremy for all of those, they’ve certainly seen their share. Listen as the pair pulls lessons and learnings from their own crash-and-burns in front of the Fortune 500. With a focus on the presentations that disastrously veer off course, they share personal anecdotes and explore whether it's possible to recover and win the business despite critical missteps. Listeners are invited to hear tales of logistical nightmares, miscommunications, and the pitfalls of trying to meet client expectations while maintaining authenticity. Tune in for a...
2025-06-19
26 min
Ugly, Irresponsible, & Childish
Misfires, Meltdowns and F***ups: Pitch Horror Stories
Studies show that up to 80% of business presentations fail. While can’t blame Marc and Jeremy for all of those, they’ve certainly seen their share. Listen as the pair pulls lessons and learnings from their own crash-and-burns in front of the Fortune 500. With a focus on the presentations that disastrously veer off course, they share personal anecdotes and explore whether it's possible to recover and win the business despite critical missteps. Listeners are invited to hear tales of logistical nightmares, miscommunications, and the pitfalls of trying to meet client expectations while maintaining authenticity. Tune in for a can...
2025-06-19
27 min
Ugly, Irresponsible, & Childish
Sex, Lies and Video Submissions
In this thought-provoking episode of Ugly, Irresponsible, and Childish, Marc and Jeremy pull back the curtain on the marketing industry’s premiere award show, wondering if it should be called Cannes Lions or Con Lions, debating how 10 mere humans can judge 1,500 entries, each with more impressions than Starbucks has beans. The hosts share personal experiences and insights about the pressure to obtain these accolades and the ethics involved in award entries. They challenge the norm and call for a reevaluation of what these awards represent, encouraging listeners to consider if the effort and resources spent on award su...
2025-06-11
23 min
Radio Balances
Les Pronos du Trot du 13/12, avec Marc Sassier, Jérémy Levy et Gilles Curens.
Les Pronos du Trot du 13/12, avec Marc Sassier, Jérémy Levy et Gilles Curens. by Radio Balances
2024-12-13
45 min
Radio Balances
Emission du vendredi 13 décembre 2024, avec Marc Sassier et Gilles Curens
Écoutez ce nouveau numéro de Radio Balances, avec les entraîneurs Marc Sassier et Gilles Curens et nos chroniqueurs Sami Bouazza, Christopher Doussot du Motel Ascot de Cagnes-sur-Mer, Carl Wojtyziak, Jérémy Levy et Gilles Barbarin. Inscrivez-vous sur @GenybetTurf - Jusqu’à 250€ de bonus de bienvenue 10€ supplémentaires en ouvrant un compte sur Genybet avec le code « RB10 » avec ce lien https://bit.ly/3BvWfhe
2024-12-13
1h 44
Radio Balances
Les Pronos du Trot du 13/12, avec Marc Sassier, Jérémy Levy et Gilles Curens.
Les Pronos du Trot du 13/12, avec Marc Sassier, Jérémy Levy et Gilles Curens. by Radio Balances
2024-12-13
45 min
Radio Balances
Emission du vendredi 13 décembre 2024, avec Marc Sassier et Gilles Curens
Écoutez ce nouveau numéro de Radio Balances, avec les entraîneurs Marc Sassier et Gilles Curens et nos chroniqueurs Sami Bouazza, Christopher Doussot du Motel Ascot de Cagnes-sur-Mer, Carl Wojtyziak, Jérémy Levy et Gilles Barbarin. Inscrivez-vous sur @GenybetTurf - Jusqu’à 250€ de bonus de bienvenue 10€ supplémentaires en ouvrant un compte sur Genybet avec le code « RB10 » avec ce lien https://bit.ly/3BvWfhe
2024-12-13
1h 44
Le pitch était presque parfait
03 - UN AMOUR À NEW YORK - LES FILMS DE L'AMENT [REDIFF]
Inscrivez-vous à la newsletter pour participer aux concours et recevoir des épisodes spéciauxBonjour,C'était une idée folle de vous emporter dans la période de Noël en plein été.Nous aimons vous tenir compagnie pendant l'été quand les autres podcasts sont en congés.Alors nous vous proposons des rediffusions de nos deux premiers calendriers de l'avent et notre calendrier de Saint-Valentin.03 - UN AMOUR À NEW YORKLe Pitch était presque parfait vous a...
2024-07-27
06 min
Les idées larges
Et si on arrêtait de prendre les gens pour des cons ?
Avec Jacques Rancière, philosophe. Quand les Britanniques ont voté pour le Brexit, ou quand les Américains ont voté pour Trump, on a beaucoup entendu qu’ils avaient “mal voté”, qu’ils s’étaient “fait avoir par les fake news”, et qu’ils étaient “ignorants”. Jacques Rancière est philosophe, professeur émérite à l'Université de Paris VIII et il fait partie des penseurs de la démocratie qui m’ont le plus marquée intellectuellement. L’une de ses hypothèses les plus puissantes est “l’égalité des intelligences”, une idée qui contredit donc complètement la tendance actuelle à déplorer...
2023-08-31
21 min
Last Word On Sports Media Podcast
World Series Concludes, TJ Rives Talks NFL In Germany + College Football And More! | Announcer Schedules Podcast
This week on Episode 23 of the Announcer Schedules Podcast, Mike Gill and Phil de Montmollin are joined by T.J. Rives of the Tampa Bay Buccaneers Radio Network, Compass Media Networks & the Sports Media Watch Podcast on the eve of his crew’s trip to Germany for the Seahawks-Bucs NFL game. The show covers the World Series and NFL head-to-head tv ratings, plus another deep dive into the latest announcer happenings across the NFL, College Football, College Basketball, NBA and NHL.Throughout the show, 136 announcers from past and present are mentioned, while an array of topics are discussed in...
2022-11-10
1h 06
Oui Are New York
Ilan Abehassera: La tech comme terrain de jeu créatif (par Elsa de Saignes 😉)
Et pourquoi pas? Quand Elsa m'a proposé de m'interviewer pour mon propre podcast, j’ai bien réfléchi et… j'ai accepté. J'espère que ce format exceptionnel vous plaira! Le blurb d’Elsa, ci-dessous 👇🏼 1h30 avec Ilan, c’est une MasterClass sur l’intelligence émotionnelle et relationnelle, atouts indéniables de cet entrepreneur Tech créatif, papa de 4 enfants, investisseur multirécidiviste, qui sourit à la vie. Sa secret sauce, c’est une foi inébranlable en une puissance plus grande que lui, qui l’habite et le porte dans tout ce qu’il entreprend avec confiance et optimisme, pour r...
2022-03-24
1h 34
Le pitch était presque parfait
03 - LES FILMS DE L'AMENT - UN AMOUR À NEW YORK
03 - UN AMOUR À NEW YORK Le Pitch était presque parfait vous a concocté un nouveau programme Chaque jour avant la Saint-Valentin nous vous offrons une petite douceur. Laissez-vous tenter par la saveur du jour dans les films de l’ament Aujourd'hui en ce 3ème jour, si nous vous parlions de notre nouveau film de l’ament. Mister E vous parlent de Un amour à New York Le Pi...
2022-02-03
06 min
Mitch Unfiltered
Seattle Punches Playoff Ticket & Freddie Mercury's Living Legacy
RUNDOWN The 2020 Mitch Unfiltered Christmas edition kicks off with a question about Clemson quarterback Trevor Lawrence and a taste of what to expect from the first guest! Then, Mr. Postseason drops by for a quick playoff update before Mitch and Scott dive into takeaways from the narrow Hawks victory in DC. Three guest interviews are YouTube musical sensation Marc Martel, Seahawks insider Brady Henderson, & Rick Neuheisel. To close out the show, the guys bounce back a mixed bag of topics including phenom Charlie Woods, a pricy baseball card, and the college football playoff final four! G...
2020-12-21
00 min
Ideas & Impact: 3 Big Ideas to Transform Your Life and Business
#204 Backpacking to the Moon | Marc Levy & Nico Wilmes
3 big ideas discussed in this episode: Sustainability Real Estate Developing Innovation and Technology in Real Estate Do what you do for the love of it not the money... Get the show notes and more resources related to this episode here: https://AskJeremyJones.com/204
2020-11-14
31 min
Ideas & Impact: 3 Big Ideas to Transform Your Life and Business
#204 Backpacking to the Moon | Marc Levy & Nico Wilmes
3 big ideas discussed in this episode: Sustainability Real Estate Developing Innovation and Technology in Real Estate Do what you do for the love of it not the money... Get the show notes and more resources related to this episode here: https://AskJeremyJones.com/204
2020-11-14
31 min
The Bat-Jar Podcast
Secret Identities
Happy Batman Day! To celebrate this occassion, Average Joe is joined by guests One Shot and Pixel to discuss their favourite Batman things, play the crazy news game, and discuss the concept of secret identities in fiction. Music and audio from "Batman Beyond" is the property of Kristopher Carter, Bruce Timm, Alan Burnett, Glen Murakami, Paul Dini, Warner Bros. Animation, and DC Comics. Music and audio from "Batman Beyond: Return of the Joker" is the property of Kristopher Carter, Bruce Timm, Alan Burnett, Glen Murakami, Paul Dini, Warner Bros. Family Entertainment, Warner Bros. Animation, and...
2018-09-17
1h 23
Dash of Drash
Episode 17 - Israel Conversations
As Israel and the Jewish world commemorates Yom HaZikkaron (Memorial Day) and celebrates Yom Ha'Atzmut (Independence Day), three UK born Israelis reflect on what it means to celebrate Israel in 2017. Charlotte Halle was editor of the English language Haaretz newspaper and is now International director for the paper. She is also my cousin. Rabbi Joel Levy got smicha (private rabbinic ordination) from the great Rabbi David Hartman. He is now one of the Roshei Yeshiva (heads) of the Conservative Yeshiva in Jerusalem. Jeremy Leigh runs the Israel program at Hebrew Union College and is a professor of history. Join us...
2017-05-02
34 min
The Cinescope Podcast
Episode 29: Serendipity
In Episode 29 of The Cinescope Podcast, Chad and Eric Scull of MuggleCast talk about one of Eric’s favorite movies, Serendipity! The Cinescope Podcast on iTunes Show Notes Serendipity on iTunes Serendipity soundtrack on iTunes Serendipity - Romantic Ending feat. Alan Silvestri's score Stats Released October 5, 2001 Dir. Peter Chelsom (Town & Country, Shall We Dance?, Hannah Montana: The Movie, Hector and the Search for Happiness, The Space Between Us) Written by Marc Klein Music by Alan Silvestri (16 films by Robert Zemeckis, Predator 1 and 2, The Abyss, Father of the Bride I...
2017-02-16
57 min
Transitmatters
Podcast 23 - Alon Levy, Pedestrian Observations
We sat down with urban transit student and author of the popular Pedestrian Observations blog, Alon Levy, well known among advocates for his knowledge of best (and worst) practices in urban planning and transportation.In a time of short-sighted cost-cutting and privatization efforts, it is refreshing to hear smart and effective ways to use our existing transportation assets. We spend some time debunking the myth that new technology like the Hyperloop or personal rapid transit will solve our problems. Instead, we know how to address our challenges using existing technology, for example, modernizing commuter rail, increasing core...
2016-01-24
1h 14
Transitmatters
Podcast 23 - Alon Levy, Pedestrian Observations
We sat down with urban transit student and author of the popular Pedestrian Observations blog, Alon Levy, well known among advocates for his knowledge of best (and worst) practices in urban planning and transportation.In a time of short-sighted cost-cutting and privatization efforts, it is refreshing to hear smart and effective ways to use our existing transportation assets. We spend some time debunking the myth that new technology like the Hyperloop or personal rapid transit will solve our problems. Instead, we know how to address our challenges using existing technology, for example, modernizing commuter rail, increasing core...
2016-01-24
1h 14