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Showing episodes and shows of
Jess Norby
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Sincerely, Your Small Business
Rob Wooten of Convoy
Rob Wooten is a multidisciplinary designer and artist who is currently the creative director and partner at Convoy, a Charlottesville/Richmond-based design and development studio, and a curator and collaborator with Trailhead Creative at Home Fire Gallery. This gallery focuses on local artists and designers. Illustrator and writer at Hanging Moon Comics (an upcoming comic book) and founder of Design Friends, a group focused on graphic design-focused events and community initiatives.In this episode, Rob talks about how:- Hard work and being a good person are two main ingredients for being successful...
2025-12-22
52 min
Sincerely, Your Small Business
Senlin Means of The Beautiful Idea
Senlin Means is a trans woman and anti-fascist activist, co-owner of The Beautiful Idea and owner of F12 Infoshop. In her spare time she runs Charlottesville Harm Reduction and reads lots of books. She lives with a dog, a cat, and a snake in her hometown of Charlottesville VA.In this interview, hear Senlin's thoughts and experiences on:- learning what it means--and how--to be happy in the chapter of activism you're in- running a business with multiple people and how communication plays a huge role--as well as a foundation of love...
2025-12-08
54 min
Sincerely, Your Small Business
Alexandra de Guzman of APEX Performance Center
Alexandra de Guzman, a Charlottesville-based coach, brings over 20 years of competitive tennis experience. Originally from New Jersey, she was a top-five sectional junior and a USTA national doubles champion. She went on to play NCAA Division I tennis at William & Mary, where her team ranked as high as #8 nationally. After earning a B.S. in Kinesiology with a minor in Art and Art History, she served as the Women’s Assistant Coach at William & Mary and later coached at the Van Der Meer Tennis Academy in South Carolina.Certified by the USPTA, PTR, and as a Tennis Pe...
2025-11-17
46 min
Sincerely, Your Small Business
Jenn Baellow of Kindred Cville
Jenn Baellow founded Kindred Cville to create a supportive space where new parents can prepare for birth and navigate postpartum and early parenthood with confidence.Her journey began with fear and anxiety during her first pregnancy, but through prenatal yoga, breathwork, and the guidance of her doula, Kelly Cox, she discovered the power of movement and mindfulness in birth. Now a DONA-trained doula, certified childbirth educator, and prenatal and postpartum yoga teacher, Jenn is dedicated to building community and collective wisdom, ensuring parents feel empowered and supported in this transformative season. Learn more about Kindred C...
2025-11-10
45 min
Sincerely, Your Small Business
Brittany Fan
In today's episode, we explore what it's like to: have a variety of interests and skills, take a mindful approach to social media (in a way that's more conducive to real-world connections), and remember that you can't be everything to everyone.Brittany Fan is a graduate of the University of Virginia and a visual artist based in Charlottesville, Virginia. Having a love of all things creative, her practices include painting, photography, illustration, ceramics, floral design, and last but certainly not least, her pursuit of graphic design as a full-time designer at Journey Group, a design agency based...
2025-10-27
51 min
Sincerely, Your Small Business
Carrington Epperson of Chanterelle Cafe
Carrington is a lover & an artist devoted to sharing wisdom on harmonious living in the countryside. She earned her Bachelor’s degrees in Philosophy and African-American & African Studies in 2018 from the University of Virginia. Her current work focuses on motherhood, mycology and metaphysics. Other than writing, you can find her foraging in the mountains with her family or baking a vegan cake. She is the owner of the vegan micro-bakery Chanterelle Cafe, located in Central Virginia. Listen in as we explore what it means to take the blessings and challenges that come with life, be okay with othe...
2025-10-13
44 min
Sincerely, Your Small Business
Betsy Kraft of Betsy Kraft Design
Betsy Kraft grew up in Texas and moved to Virginia ten years ago by way of Colorado. After years in the hospitality industry, she pursued her passion for interior design and launched her own firm four years ago. Known for her personalized, client-focused approach, Betsy creates spaces that seamlessly blend style, function, and comfort.This episode isn’t just about running a design business. It’s about learning to trust your gut, advocating for your worth, and giving yourself permission to not have it all figured out. Betsy opens up about her path to entrepreneurship, the challenges of b...
2025-09-29
51 min
Sincerely, Your Small Business
Dannah Boston of The Esthetic Co
We’re told that running a small business is “hard,” but no one really explains how messy, humbling, and human those first few years can be.In this conversation, I talk with Dannah Boston about the real behind-the-scenes of business ownership: the ugly first five years, the pressure of providing for a team, and the identity shift that comes with juggling life as a provider, parent, and entrepreneur.Dannah Boston, the founder of The Esthetic Co, brings over 15 years of experience in the esthetics industry and a drive for results for all skin. With the suppor...
2025-09-15
41 min
11AM w/ Seed Club
Vibhu Norby of the Solana Foundation on 11AM w/ Seed Club
🌱 Investing in early stage consumer crypto companies: https://seedclub.com/🎬 Broadcasting live: https://x.com/seedclubhq📰 Subscribe for updates: https://paragraph.com/@seedclubhq/subscribeSeed Club's daily show on the business of crypto. Hosted by Jess Sloss & Josh Cornelius.Join us live every weekday at 11AM eastern.👀 https://x.com/seedclubhq 👀
2025-09-05
16 min
Sincerely, Your Small Business
Ryan Becklund of Botanical
On this episode, discover how Ryan opened a vegan eatery, Botanical, amidst the challenges of the pandemic. You'll hear about the importance of community, the power of confidence, and the joy of creating a supportive environment for both staff and customers. Ryan Becklund is the owner of Botanical in Charlottesville and Bar Botanical in Crozet, Va. Both restaurants are 100% vegan and serve a variety of vegan fare, pastries, craft cocktails, coffees, and uncommonly found vegan products. Ryan lives in Crozet with her partner, dog, and cats (and usually a foster cat or two). She loves the c...
2025-09-03
47 min
Sincerely, Your Small Business
[Encore] Yolonda Coles Jones
This episode originally aired on Feb. 5, 2024. The show notes have been updated to reflect Yolonda's current offerings. Enjoy!Yolonda Coles Jones is a visionary coach, healing-centered facilitator, homeschooling mama, and community-rooted leader based in Charlottesville, VA. She leads two distinct yet deeply aligned entities—each with its own purpose, structure, and offerings.Through her LLC, Empowered People® Coaching & Consulting(→ www.YolondaJonesCreative.com), Yolonda supports high-impact individuals, families, and teams in reclaiming calm, clarity, and confidence. Her offerings include:• Calm Coaching™• 1:1 Private Custom Coaching• Parenting Support & Consultation• In-Person...
2025-07-01
59 min
Sincerely, Your Small Business
Carrie Cheatham of Snail Mail
Snail Mail is a brand specializing in hand painted stationery and products featuring Carrie's original artwork. The products she creates are rooted in the joys of our every day and bring a smile to many of the little moments throughout our lives.Snail Mail's stationery line is painted by hand on 100% recycled paper, making each one unique to the customer while also being good for the earth!Additionally, a portion of each card purchase is donated back to local organizations across Virginia helping to welcome our refugee neighbor, aiming to create more inclusive communities. Really a...
2025-06-10
44 min
Sincerely, Your Small Business
Lauren Santana of Curated Concierge
Lauren is a UVA graduate and former elementary educator who spent 13 years teaching (in room 13) in Charlottesville before transitioning into roles as a private educator and a family assistant.She now runs Curated Concierge, a thriving personal concierge business that supports busy professionals and families by managing the details of life. Her goal? To help her clients feel supported, reduce their mental load, and give them the freedom to focus on what they love. From organizing homes to coordinating seasonal tasks, her services are designed to reduce stress and maximize joy. An advocate for asking f...
2025-05-15
41 min
Sincerely, Your Small Business
Lune Wynyard of Intuitive Dry Cutting
Lune Wynyard had already been cutting what they call "unwashed hair" for over a decade before founding 'Intuitive Dry Cutting' in 2016. Their teaching career began when they opened a dedicated salon in New York in 2017, and in 2018 Lune traveled to LA to teach their first workshop.With the onset of the pandemic in 2020, Lune's focus shifted to becoming a certified life coach and developing an online program for hair stylists, interrupted by the birth of their daughter and subsequent relocation to Charlottesville as a single parent.Now, Lune has been cutting independently at The...
2025-04-07
47 min
Sincerely, Your Small Business
[Encore] Kelly Cox of Share the Drop
Kelly Cox is a 500 RYT, registered prenatal yoga instructor, birth doula, and licensed clinical social worker. For the last 15 years, she has supported expectant and new mothers and it is through this work she became aware of the stress and depression that surround feeding infants. As a breast cancer survivor, she is committed to making sure all survivors have access to human milk for their babies.Listen in as Kelly shares more about this revolutionary app, her journey from being a pre- and post-natal yoga studio owner to app developer, and how she takes care of herself th...
2025-03-24
44 min
Sincerely, Your Small Business
Molly Braswell of Sidecar
Molly Braswell runs Sidecar: a team of folks interested in some work, but not full time work, who support small businesses and non-profits who need some help, but not full time help. It's a win-win!Molly lives in Lexington, Virginia with her husband and three small children where she is learning that a "normal week" is a hoax and she's committed to finding folks interesting and dynamic work that fits in with their real, actual, "never-normal" lives.Check out Sidecar here, and connect with Molly on Instagram.Follow Sincerely, Your Small Business on...
2025-03-12
50 min
Sincerely, Your Small Business
Katie Sale of 139 Goodman
Katie Sale was born and raised in Virginia. Like many who attended the University of Virginia, she didn't leave after graduation, and instead, has made Charlottesville her home. With a robust career working in high-end service retail and hospitality, she's honed a keen eye for design while also understanding her clientele's needs and expectations. During the COVID-19 Pandemic, she decided to go back to school and earned a master's degree in Design Management from Savannah College of Art and Design. When not restoring order for her clients, or in her own life, you can find Kat...
2025-01-13
44 min
Sincerely, Your Small Business
Margaret Bolton Baudinet of College Solutions
Margaret Bolton Baudinet is the owner and Chief Executive Officer of College Solutions. Originally from Alabama, Margaret graduated from the University of Virginia with highest distinction with a degree in political and literary thought, finishing her academic tenure with research at Oxford University.Margaret holds five years of admission experience from the University of Virginia, specializing in legacy admissions. She's worked as an IEC for 10 years. Margaret has served on the selection committee for the Coca-Cola Scholars Foundation as well as UVA's Jefferson Scholarship Foundation.Margaret is the proud mother of seven-year-old quintuplets and a n...
2024-12-16
50 min
Sincerely, Your Small Business
[Encore] Daniel Perry of JAM according to Daniel
This episode originally aired in May of 2023.What does "resiliency" mean to you? Listen in as Daniel shares about what that word means to him, and what it can look like to forge your unique path of small business ownership.Daniel Perry was introduced to jam-making 20 years ago and never looked back. 15 years ago, a year out of college, he started a jam business. He bought a tent at K-Mart, borrowed a table, and set up a booth at the Farmers Market behind his Grandmother's Oldsmobile. He sold a handful of jars and his life...
2024-11-26
57 min
Sincerely, Your Small Business
Rachel Pennington
Rachel Pennington is a great baker, a shitty capitalist, and a memoir/food writer. She owned The Pie Chest in Charlottesville, VA, a sanctuary of comfort, delicious food, and rest for the weary soul.Her culinary work has been featured in or mentioned on The Travel Channel, USA Today, the Boston Globe, Edible Blue Ridge, Southern Living, Our Local Commons, the Southern Foodways Alliance, the Edacious Podcast, and various local publications. Her buttermilk biscuit was featured at Flavored Nation as the state dish of Virginia.Rachel’s writing has been featured in Passages Literary Magazine (As...
2024-11-04
40 min
Sincerely, Your Small Business
[Encore] Chelsea Powers and Flannery Buchanan of Bluebird & Co.
This episode originally aired on October 16, 2023.What do you do when you meet a friend who shares your same dreams, energy level, and passions? Why you start a business of course!Chelsea and Flannery met through the small business network of Crozet and immediately started hosting pop-up markets together to encourage and support a variety of female entrepreneurs in and around Crozet. What started as a small side hustle quickly became a dream for a shared retail space to house their two businesses, Bluebird Bookstop and Fancy & Nell. They agreed it would have to be...
2024-10-23
59 min
Sincerely, Your Small Business
Rachael Kesler Palm
Rachael Kesler Palm is a queer woman, author, activist, creator, communications professional, and mother. Her passion lies in creating: creating change through her activism as a volunteer with Moms Demand Action; creating beautiful content through marketing communications work; and co-creating a fulfilling life with her 8-year-old daughter and fiancé Carolyn by her side.Rachael is a trainer with The Center for Nonprofit Excellence, and she teaches yoga at ACAC and Salute the Sun Yoga. She's spent most of my career supporting communications for mission-driven organizations and is currently doing that with RKP Marketing Communications, her freelance consulting b...
2024-10-07
53 min
Sincerely, Your Small Business
[Encore] PK Ross of Splendora's Gelato
This episode originally aired in January of 2023.Born in Manila, the tiniest bit strange and a lot dramatic, PK Ross was probably meant for a life of crime boss’ mistress. Just kidding. Not about the Manila part; she was definitely born there.Hers is a typical tale of an Asian immigrant child whose only proper destiny was doctor or lawyer. But as luck would have it, after completing a degree in Biology, with a focus on genetics, at UVA, she lost herself in the culinary world.One of her part-time jobs was at th...
2024-04-24
1h 09
Sincerely, Your Small Business
Tina Page of Palm + Petal Creative
Tina Page is the founder of Palm + Petal Creative, based out of Maui, Hawaii. Her line is inspired by the islands. Palm + Petal Creative creates sustainable apparel and coastal-themed home decor. You can find her products in boutiques and resorts throughout Hawaii or through her online shop. Tina and her husband are originally Virginia natives, but now Maui is a place they feel grateful to call home and raise their two children.Listen to this episode as Tina shares her experiences with: letting your creativity take you to new places in your business, hearing "no" a lot, and...
2024-04-03
49 min
Sincerely, Your Small Business
[Encore] Sarah Cramer Shields of Cramer Photo
Do you know anyone who gives off ALL the high energy and joy? How do you connect more with those joyful parts of yourself, and set boundaries around the things that don’t fill your cup? On this episode, I got to chat with Sarah about lessons that Covid has taught us, what it means to tap into what truly makes you happy as a parent and business owner, and how family values play a role in the amount of work we take on.About Sarah:"For as long as I can remember, I have ha...
2024-03-22
45 min
Sincerely, Your Small Business
Tiffany Nguyen of Events by Phoenix Collective
Tiffany Nguyen loves throwing parties and, more importantly, bringing people together. And now? She’s taken the plunge and launched her own business, doing what I absolutely love – creating memorable gatherings.As a mother of four wonderful kids and the wife of an entrepreneur, Tiffany is well acquainted with the demands of juggling multiple moving parts, multitasking, and (by the grace of God) managing to get dinner on the table… most nights. One of her favorite activities—apart from engaging in stimulating conversations over a good glass of wine and delicious food—is championing individuals in pursuit of their d...
2024-03-04
50 min
Sincerely, Your Small Business
[Encore] Chris(tina) Martin of bakernobakery
This encore episode was originally launched in October of 2022. Enjoy!Chris is a baker based in the Charlottesville area, doing pop-ups all over central Virginia. She’s inspired by Americana and diversity, using local ingredients and her knowledge from fine dining to execute menus that change weekly. She’s originally from The San Francisco Bay Area, and attended Johnson & Wales University for an AA in baking and pastry, and a BS in Food & Beverage Entrepreneurship. Listen in as Chris shares about her journey to Charlottesville, how community and collaborating with other local folks is a part...
2024-02-19
40 min
Sincerely, Your Small Business
Yolonda Coles Jones, The Calm and Thrive Coach
Yolonda Coles Jones, also known as The Calm and Thrive Coach, is an internationalconscious relationship expert and empowered living coach. She helps reactive, drained,distracted and anxious people learn to be more at home, at peace and in unconditional Love with themselves and others so they can be more present in more of the moments that make up this one precious and beautiful life.Learn more about and connect with Yolonda Coles Jones below:Website: www.YolondaJonesCreative.comInstagram: @yolonda_j FB: The Calm and Thrive CoachFree resource: The...
2024-02-05
59 min
Sincerely, Your Small Business
[Encore] Emily Wool of Emily Ruth Prints
Emily Wool is a printmaker and surface designer, working out of her home studio in Crozet, VA. Her business Emily Ruth Prints strives to create beautiful and functional items inspired by nature and to honor Emily's core values of sustainability, transparency, and curiosity.Hear Emily share lessons she's learned as a small business owner, including embracing her identity as an artist, balancing between her passions and running a business, and staying genuine to who she is as a business owner.Follow Emily on Instagram @emilyruthprints and shop here.Follow us on Instagram @sincerelyyoursmallbusiness...
2024-01-15
1h 06
Sincerely, Your Small Business
Dylan and Joan of Critter Butts
Critter Butts is the dream of queer, neurodivergent sweethearts Dylan & Joan. Since 2021, their work has been an ever-evolving representation of their spicy brains, their identity as transgender queers, the creatures they turn to for joy, and the humor that keeps them afloat in the midst of a crumbling culture.Listen to this episode as Joan and Dylan share their thoughts and experiences around:- being aware that you're neurodivergent and how that plays a role in the way you run your business- the surprise of having a community impact that stems from your business
2024-01-01
52 min
Sincerely, Your Small Business
Elisabeth Edelman of Golden Word
Listen to this episode as Elisabeth shares her thoughts on: deciding NOT to grow a business as fast as possible, and instead be stable (while still pushing the envelope); and our capacity to take larger risks when we take into account our "track records".Elisabeth’s boutique PR firm Golden Word specializes in its own special brand of PR, which they trademarked as: “talk like a human.” Pitching new business and editors with their signature mix of insightful strategy and real empathy, the all-woman Golden Word team is able to help small businesses secure big national press. Eschew...
2023-12-11
48 min
Sincerely, Your Small Business
Allison Egidi of Sleep and Wellness Coach
Allison Egidi is a certified pediatric sleep coach and founder of Sleep and Wellness Coach. Her primary area of focus is sleep for newborns through early elementary-age children. She offers 1:1 virtual consultations and online courses and workshops. She also provides parents with weekly educational content on her podcast, How Long 'Til Bedtime.Listen in as Allison talks about the humbling experience of parenting, what it's like to grow a team, and learn a series of questions to ask yourself each week that can help you feel more accomplished and better prepared for the following week. We also...
2023-11-29
53 min
Sincerely, Your Small Business
Susan Good of Latitude Massage
Helping others is what sparks joy in Susan. Her experience as a Birth Doula in Honduras and Ireland led her to train in massage in 2017. After giving birth to her daughter in 2020, she holds a deep connection working with women in the prenatal and postpartum periods. Her favorite sessions are Thai massage and she’s beginning to incorporate more herbs into her practice!In 2021, she quit her full-time spa job and opened her business, Latitude Massage. What she thought would be a solo-preneur endeavor quickly turned into something much bigger than herself. She now works with a fabulous te...
2023-11-13
57 min
Sincerely, Your Small Business
Carolyn Leasure of Maypop Creative Studio
Carolyn Leasure is who you turn to when you want to fill your business with ideal clients – and still have a life offline.With Maypop Creative Studio (formerly SmallBiz Sidekick), she provides web design, messaging, & integrations for solopreneurs, service providers, & coaches who think “tech” is a scary word. Carolyn lays the groundwork for the smoothest online experience ever for you and your clients, helping your biz grow with ease. She believes that your brand, design + tech should work for you—not drain the time you’d rather spend doing what you love.Carolyn calls the...
2023-10-30
51 min
Sincerely, Your Small Business
Chelsea Powers and Flannery Buchanan of Bluebird & Co.
What do you do when you meet a friend who shares your same dreams, energy level, and passions? Why you start a business of course!Chelsea and Flannery met through the small business network of Crozet and immediately started hosting pop-up markets together to encourage and support a variety of female entrepreneurs in and around Crozet. What started as a small side hustle quickly became a dream for a shared retail space to house their two businesses, Bluebird Bookstop and Fancy & Nell. They agreed it would have to be the Just.Right.Place. When the little blue...
2023-10-16
59 min
Sincerely, Your Small Business
Katie Monson of Progress Studio
Katie was born and raised in Orange County, California and in 2008, she moved to Sonoma County to pursue her bachelor's degree in Biology and found a passion for the health and wellness industry. By 2011, Katie became both an ACE certified Personal Trainer and Group Exercise Instructor and was managing both the Group Ex and Training Department at Sonoma State University.After moving to Charlottesville, Virginia in 2016, she decided to make her dream of creating her own studio a reality! Katie's training philosophy is centered around the idea of seeking progress, not perfection. "Little actions every day can...
2023-10-02
1h 02
Sincerely, Your Small Business
Dr. Tamara Wilkerson Dias
Dr. Tamara Wilkerson Dias is an instructional designer, curriculum developer, and organizational leader with a background in learning and development across corporate, nonprofit, and K-12 educational spaces. She began her career in education, shifting into leadership development, professional coaching and consulting. Dr. Dias then transitioned to a grassroots nonprofit as CEO, focusing on the retention of educators.Her expertise and leadership garnered national recognition, and she was named to the Forbes 30 Under 30 list in 2017. Each of these experiences required knowledge around shifting company culture, managing human capital, and harnessing talents to move teams forward. Dr. Dias is...
2023-09-18
45 min
Designer's Oasis
#48 | How to Lose the Social Media Overwhelm with Jessica Norby
Interior Designer's Business Blueprint Do you find yourself still on Instagram an hour and a half after you went on to post or engage with your followers? We all do! In today's episode I catch up with Jessica Norby, a social media strategist on how to lose the social media overwhelm while still allowing social media to work for you and help attract the right clients to your business. Here's a glance at the episode: [5:00] Jess shares how the strategy for service based business models differs from large...
2023-06-01
59 min
Sincerely, Your Small Business
Holly Kennedy and Ellen Jones of Mother Tree Wellness
How often do you compare your old with your new self, and how are you showing up as your "whole self", whether it's for work or family? Listen to this episode as Holly and Ellen share about those things, as well as vulnerability with clients, what it's been like to give and receive support with your business partner, and journeying through money-mindset as female entrepreneurs.Holly Kennedy, LPC, PMH-C and Ellen Jones, M.Ed., PMH-C, are co-founders of Mother Tree Wellness - a coaching practice for every season of motherhood. Through MTW, Holly and Ellen focus on...
2023-05-25
51 min
Sincerely, Your Small Business
Daniel Perry of JAM according to Daniel
What does "resiliency" mean to you? Listen in as Daniel shares about what that word means to him, and what it can look like to forge your unique path of small business ownership.Daniel Perry was introduced to jam-making 20 years ago and never looked back. 15 years ago, a year out of college, he started a jam business. He bought a tent at K-Mart, borrowed a table, and set up a booth at the Farmers Market behind his Grandmother's Oldsmobile. He sold a handful of jars and his life was forever changed.Now, 100,000 jars later, he's...
2023-05-09
57 min
Sincerely, Your Small Business
Reverend Marc Boston
Marc Boston is a children’s book author, and ordained minister. His stories emphasize the importance of diversity and inclusion and reflect on topics surrounding definitions of family values, and self-empowerment.Marc has published several picture books and was awarded grants from The Virginia Humanities, Charlottesville Area Community Foundation, and the Memory Project of the University of Virginia to author books for children and adults which increase diversity and inclusion to community processes and decision-making.He is published in several periodicals, is a member of SCBWI, sits on two local community boards, and serves as Yo...
2023-04-24
46 min
Sincerely, Your Small Business
Alex Theriault of Dogwood Refillery
Alex Theriault, owner of Dogwood Refillery, a “Conscious Market”, followed her passion for sustainability to shift her career from corporate finance to small business ownership. Alex’s approach to Dogwood Refillery is based on the triple bottom line: people, and planet before profit; her priority is to educate the community about sustainable habits and curate an eco-conscious product offering. From non-toxic home cleaning and personal care refills to easy swaps for every day, you can find most things you need at Dogwood Refillery which is in Charlottesville near Whole Foods.Listen in as Alex talks about the unspok...
2023-04-10
47 min
Sincerely, Your Small Business
Jen Siomacco of VVITCH Digital
Jen Siomacco (they/them) has been working in digital marketing, tech and user experience for more than 10 years. In 2020, Jen founded a small digital marketing agency in Charlottesville, VVITCH Digital, and since then they and their team of skilled creatives have helped more than 40 small businesses achieve their marketing goals. As a queer and disabled business owner themselves, Jen loves any opportunity to advocate for accessibility and inclusivity in their work.Listen in as Jen shares their experiences starting and growing a business--and one that is structured to work with their lifestyle. We talk about people pleasing...
2023-03-27
50 min
Sincerely, Your Small Business
Jessica Dang Norby...a reverse interview
Jessica Dang Norby (also known as your podcast host, Jess Norby) is a social media strategist who helps local small business owners go from feeling overwhelmed and annoyed on social media to more confident and at ease...and maybe even like they can actually have fun. Over the past 6 years, she has created and fine-tuned The Social to Selling Framework, a step-by-step guide to help business owners connect and build relationships in their communities, all in a simple and effective way.Having recently moved from Charlottesville, Virginia, to Charlotte, North Carolina, you can find Jess...
2023-03-13
49 min
Sincerely, Your Small Business
Kelly Cox of Share the Drop
Kelly Cox is a 500 RYT, registered prenatal yoga instructor, birth doula, and licensed clinical social worker. For the last 15 years, she has supported expectant and new mothers and it is through this work she became aware of the stress and depression that surround feeding infants. As a breast cancer survivor, she is committed to making sure all survivors have access to human milk for their babies.Listen in as Kelly shares more about this revolutionary app, her journey from being a pre- and post-natal yoga studio owner to app developer, and how she takes care of herself th...
2023-02-27
44 min
Sincerely, Your Small Business
Carly Teigeler of Schematic Design Co.
What does balancing "me time" with "work time" mean to you? Can scheduling social time outside of your business help with your creativity and energy?Listen in as Carly shares things that you might not think about when it comes to business ownership: what it's like to share space with a partner who occasionally works from home, learning how to balance alone time, socializing, and working hours, and remembering to be kinder to ourselves...because we are (and have been) more capable than we think.Carly is the owner and lead designer of Schematic Design...
2023-02-13
54 min
Sincerely, Your Small Business
PK Ross of Splendora's Gelato
Born in Manila, the tiniest bit strange and a lot dramatic, PK Ross was probably meant for a life of crime boss’ mistress. Just kidding. Not about the Manila part; she was definitely born there. Hers is a typical tale of an Asian immigrant child whose only proper destiny was doctor or lawyer. But as luck would have it, after completing a degree in Biology, with a focus on genetics, at UVA, she lost herself in the culinary world.One of her part-time jobs was at the gelato shop she would eventually own. And now sh...
2023-01-30
1h 09
Sincerely, Your Small Business
Bunmi Adeeko Collins of StickyNote Creative
How important is boundary setting not just within your business, but in your household? At the end of the day, what do you wish the people around you to know about your journey as an entrepreneur?I had a deep conversation with Bunmi Adeeko Collins about all of the above, plus other things like what it's like to be the primary caretaker of your kids while running a business, pressures as women of color to find the "right" school for your children, and finding community in the cities we live in. B...
2023-01-16
42 min
Sincerely, Your Small Business
Megan and Rock Watson of sliced. cake bar
Sliced. Cake Bar offers homemade cakes, cakes by the slice, buttercream shots, and cake flights™, like a beer flight, but with cake! Co-owners Megan and Rock Watson, aka the Cake Poppa, brought Sliced. Cake Bar to life after visiting a popular Dallas cake bar. Their imaginations lead them further to create a mobile cake bar experience and join the growing Charlottesville food truck squad. Listen to this episode to hear what it's like to work with your partner, bring family members onto your team, and what lessons we can pass on to our kids and grandkids. Le...
2023-01-02
29 min
Sincerely, Your Small Business
Kitty Calloway of The Assisting Co.
Kitty is a hot-mess mama and virtual assistant, aiming to provide small business owners and creatives less stress by completing tedious tasks and crushing their to-do lists. If you're ready to learn how to outsource your business tasks and laugh at the occasional mom drama, follow her on Instagram.Listen in as Kitty and Jess talk about the realities and boundaries needed to run a business and raise young kids, being fearless in your pursuits, and the emotional lessons that bridge the gap between entrepreneurship and parenthood.Learn more about The Assisting Co. and sign...
2022-12-19
45 min
Sincerely, Your Small Business
Cynthia Jordan Fisher of Month10 and Nearby Baby
Cynthia began training in maternal child health through observing births and newborns in Rome, Italy in 1983. She then completed AMI Birth to Three, Assistance to Infancy Montessori training. After giving birth to her first child in 1986, Cynthia supported mothers from various countries in the Pacific Rim in their homes as a Child Development Specialist in Hawaii, teaching newborn care, feeding, reading baby's cues and assessing and strengthening the mother-baby bond.Cynthia has been working with families in Charlottesville since 1995 where she began teaching parent-child classes for parents with newborns to age 3 through her program Babies by the...
2022-12-05
40 min
Sincerely, Your Small Business
Ellen Joy of Alakazam Toys
Ellen has a diverse background: she studied acting at Ohio University and moved to New York to pursue it, but quickly found that wasn’t the career for her. In her fifteen years in Brooklyn she managed a bookstore, was a kitchen manager for a cafe, studied pre-med at Hunter College, and then fell into the fashion world where she worked for many years.She’s now funneling her energy into Alakazam, which she took over in March of 2019, and feels she has found her calling!Listen in as Ellen shares what it has...
2022-11-21
40 min
Sincerely, Your Small Business
Linnea Revak of DarlingxDashing Boutique
Linnea Revak believes in secondhand unicorns – the kind of magic that brings together intentional shopping and fun-loving fashion. Since 2015, Linnea has been curating secondhand and handmade at her consignment shop in Downtown Charlottesville — DarlingxDashing Boutique. She’s a University of Virginia graduate that fell in love and stayed in Cville. Growing up in a family where secondhand clothing and hand-me-downs, antiqueing and craft shows were the norm, the blend of handmade and secondhand in her business was kismet. Linnea has always had a flair for fashion and storytelling, which she gets to lean into every day as a small...
2022-11-07
49 min
Sincerely, Your Small Business
Jeffrey Gleason of Jeffrey C Gleason Photography
Jeffrey Gleason was born in the northeast and went to high school in the Shenandoah Valley of Virginia, before heading to college out in the Napa Valley and Hawaii (Manoa campus on Oahu)...all while studying photography. Jeffrey moved from San Francisco to Charlottesville in 2009 with his now-wife. They were married here in Virginia and are now proud parents of 2 but soon to be 3 perfect children. Their firstborn Josephine is no longer with them. You can read about her congenital heart defect story at Josephinesvillage.com. It’s not something Jeff shys away from talking about. He...
2022-10-24
49 min
Sincerely, Your Small Business
Chris Martin of Baker No Bakery
Chris is a baker based in the Charlottesville area, doing pop-ups all over central Virginia. She’s inspired by Americana and diversity, using local ingredients and her knowledge from fine dining to execute menus that change weekly. She’s originally from The San Francisco Bay Area, and attended Johnson & Wales University for an AA in baking and pastry, and a BS in Food & Beverage Entrepreneurship. Listen in as Chris shares about her journey to Charlottesville, how community and collaborating with other local folks is a part of her business model, and lessons learned transitioning to entrepreneurship.F...
2022-10-10
40 min
Sincerely, Your Small Business
Ruslana Remennikova
Having immigrated from Kiev, Ukraine to the greater Richmond area of Virginia, Ruslana Remennikova (she goes by Ru) is a retired research scientist for Big Pharma, studying, discovering, and writing about gene therapies, vaccine sciences, and immunology for the last decade.Ru has diverse life experience that included her opening her own food truck and coffee shop, which was recognized by Food Network in 2019. She is a bronze all world triathlete from Ironman Australia in 2016, where she participated to honor her father's life. She also fell in love with biodynamic agriculture and gardening after working on an o...
2022-09-26
31 min
Sincerely, Your Small Business
Elizabeth Hope Derby
Elizabeth Hope Derby is a business and mindset coach for high-level entrepreneurs. She partners with women who want to make running their businesses easier and more fulfilling, so they can go from feeling like a stressed-out service provider to a joyful CEO.Her clients become more confident leaders, build more sustainable businesses, and learn how cultivate a work/life balance that’s true to who they are.When she’s not helping people trust their own magic and take brave leaps toward their joy, you can find Elizabeth walking all around downtown Charlottesville, binging Marv...
2022-09-12
56 min
Sincerely, Your Small Business
Renee Byrd
Renee Byrd is a performance artist, photographer, and musician. She is best known as the creator of wellness blog willfrolicforfood.com, the actor behind comedic characters like Sugar Gollum, and the singer/songwriter in Blonde Chalant. Listen in as Renee and Jess talk about rediscovering who we are, how we move through the different chapters of our careers, and what it means to let your authentic self be seen.Find her on Instagram @_reneebyrd or TikTok @reneebyrdieDid you enjoy this episode? Share it on social media and tag us @sincerelyyoursmallbusiness, and give...
2022-08-29
48 min
Sincerely, Your Small Business
The Future of Sincerely, Your Small Business
What an incredible first season of Sincerely, Your Small Business. Listen to this short episode to hear what will happen to the podcast moving forward!Link to vote for Sincerely, Your Small Business as "Best Podcast" in Best of Cville 2022: https://vote.c-ville.com/Follow us on Instagram: https://www.instagram.com/sincerelyyoursmallbusiness/ and send us a DM with your requests for podcast guests for Season 2!Did you enjoy season 1? Write a review or share a rating to show your support.Follow Sincerely, Your Small Business on Instagram!Did...
2022-06-28
08 min
Sincerely, Your Small Business
Michelle Streeter of thrIVF
Michelle Streeter is a former Higher Ed professional and calligrapher turned infertility and IVF support coach. While she’s worn many hats through the years, the common thread through them has been helping people find joy in all seasons. As a three-time IVF warrior who has experienced grief, heartbreak, and loss on her infertility journey, she’s learned a thing or two about navigating the emotional roller coaster of life and finding joy through hard seasons. She is so honored to walk alongside women in their infertility and IVF journeys and loves empowering her cli...
2022-06-06
44 min
Sincerely, Your Small Business
Sarah Cramer Shields of Cramer Photo
Do you know anyone who gives off ALL the high energy and joy? How do you connect more with those joyful parts of yourself, and set boundaries around the things that don’t fill your cup? On this episode, I got to chat with Sarah about lessons that Covid has taught us, what it means to tap into what truly makes you happy as a parent and business owner, and how family values play a role in the amount of work we take on.About Sarah:"For as long as I can remember, I have ha...
2022-05-23
45 min
Sincerely, Your Small Business
Dr. Kimberly Sanders of Reimagine Mental Health
Dr. Sanders is a holistic psychiatrist, currently residing in Charlottesville, VA with her husband and 3 children. She aims to bring expertise and curiosity into her clinical interactions, and serve as a guide to help people make informed decisions about their mental health and wellbeing. She has a particular focus in trauma work, working with people of color, and offering interventions that include mindfulness, yoga, nutrition recommendations, psychotherapy and medications when indicated. When not at work, you can find Dr. Sanders cooking new recipes, painting, exploring with her kiddos, and practicing yoga. Tune in as...
2022-05-09
52 min
Sincerely, Your Small Business
Jay Pun of Thai Cuisine & Noodle House, CHIMM, and CHIMM St.
A Charlottesville native who returned to the area in 2003 after graduating from Berklee College of Music (B.M. in Professional Music) in Boston, Jay Pun regularly performs in a duo with violinist Morwenna Lasko. The 2 have shared shows with musicians including Bela Fleck & The Flecktones, Vusi Mahlasela, Dave Matthews Band, The Avett Brothers, as well as toured extensively throughout the U.S. and in Europe. He is also the director of both the music program and JEDI (Justice, Equity, Diversity, & Inclusion) at Renaissance School. Jay is an owner of 3 Southeast Asian restaurants in Charlottesville; Thai Cuisine & Noodle Ho...
2022-04-25
57 min
Sincerely, Your Small Business
Price Thomas of Gradum
Price Thomas is a washed-up professional soccer player and proud girl dad. He is the CEO and Co-Founder of Gradum, a youth soccer consulting organization, and the Executive Director of the Ireland Street Foundation, a non-profit targeting opportunity disparities in youth sports.Listen in as Price shares his experiences as a small business owner, co-founder, marketing director, husband, and parent...and how learning to practice two things, controlling what you can and letting go of what you can't, allows you to be the person that you're striving to be.Follow Gradum on Instagram and learn...
2022-04-11
53 min
Sincerely, Your Small Business
Darcey Lacy of Watermark Design
Over the last 15 years, founder and creative director Darcey Lacy has grown Watermark Design into an award-winning branding and package design studio, serving businesses nationally, and gathering accolades from The Dieline, HOW and PRINT Magazines, Harper’s Spirits in the UK, and the San Francisco Chronicle, among others.Watermark’s specialization in the alcoholic beverage category was born from Darcey’s personal love of wine, and has since expanded into the craft beer & spirits industries. Her background in marketing shapes Watermark’s approach to design, considering not only the aesthetics, but also the sales and strategy needs importan...
2022-03-28
50 min
Sincerely, Your Small Business
Earl Vallery of Bowerbird Bakeshop
Earl Vallery hails from and was shaped by the restless food-loving culture of New Orleans, Louisiana. Having a BFA in Studio Art from LSU, he's done a turn in a number of roles, including photographer and artist, organic CSA farmer, pastry chef instructor, musician, legislative proofreader, cellarman in a brewery, and has hiked all 2189.2 miles of the Appalachian Trail. He is the owner and pastry chef at Bowerbird Bakeshop, a culmination of his 15 years of pastry experience and know-how. Earl has been a Charlottesville native since 2017 and currently lives in the county with his incredible wife, Lee...
2022-03-14
44 min
Sincerely, Your Small Business
Laurel Smith of Laurel Denise
On a mission to spread more tangible encouragement to all and to give more thoughtful gifts, Laurel has been creating meaningful jewelry since 2005 when Laurel Denise launched in Virginia.Her recent addition of a functional planning and paper line expands Laurel’s mission to include encouraging the multi-tasking, slightly overwhelmed, highly efficient superheroes of the world.Hear Laurel share about how being open to change can help you grow as a business owner and leader, and what it means to practice and live out authenticity.Follow Laurel Denise on Instagram and shop the je...
2022-02-28
58 min
Sincerely, Your Small Business
Michael Atunrase of Resilience Fitness & Sports Performance Training
Michael Atunrase, or Coach Mike, as his clients call him, is a former professional football player, now the founder, owner, and head coach at Resilience Fitness & Sports Performance Training, an online health and fitness service providing personalized health programming, virtual fitness coaching, and the fitness community you need to achieve your health and fitness goals.Listen in as we chat about misconceptions in the fitness industry, how habits and mindset are an important piece of the puzzle, and why failure is a crucial part of growth.Follow Coach Mike on Instagram and learn more about...
2022-02-14
54 min
Sincerely, Your Small Business
Andrea Tchalaou of DreaTchal Corrective Studio
Andrea is a Charlottesville-based Massage Therapist and Esthetician specializing in neck and shoulder dysfunctions. She provides pain management and postural retraining, utilizing stretching and decompression techniques. She also utilizes the HydraFacial system to achieve hydrated and glowing skin.Hear us chat about how protecting your energy is important as a small business owner, and why failure is essential for growth.Follow @dreatchal on Instagram and book your appointment here.Follow us on Instagram, and please rate or review this podcast so other small business supporters can discover Sincerely, Your Small Business! F...
2022-01-31
51 min
Sincerely, Your Small Business
Emily Wool of Emily Ruth Prints
Emily Wool is a printmaker and surface designer, working out of her home studio in Crozet, VA. Her business Emily Ruth Prints strives to create beautiful and functional items inspired by nature and to honor Emily's core values of sustainability, transparency, and curiosity.Hear Emily share lessons she's learned as a small business owner, including embracing her identity as an artist, balancing between her passions and running a business, and staying genuine to who she is as a business owner.Follow Emily on Instagram @emilyruthprints and shop here.Follow us on Instagram @sincerelyyoursmallbusiness...
2022-01-17
1h 06
Sincerely, Your Small Business
A Brief Introduction
A brief introduction and what you can expect from the Sincerely, Your Small Business podcast, hosted by Jess Norby.Follow Sincerely, Your Small Business on Instagram!Did you enjoy this episode? Please give us a rating or review on Apple Podcasts and/or Spotify!
2021-12-31
07 min
The Shift Show
[Special Episode: Best Of] What Is & Isn't working on Instagram with Jess Norby
In this episode, we have Jessica Norby, social media strategist, to talk about what sets you apart on Instagram and navigating the balance of being a business owner and Mom. You’ll hear: The difference between Instagram as a user and as a business platform What is working now and what isn’t Ways to create content for the person you want to help The importance of shifting your expectations and being efficient Tag me while you're listening on Instagram! @nicoleculver If you enjoy this episode and it inspired you I would...
2021-01-25
37 min
The Shift Show
321: The #1 Thing You Need To Be Doing To Get Out Of Content Creation Overwhelm With Dan Culver And Jess Norby
If you already have content, if you’re already feeling short on time, or if social media is overwhelming you, you need to listen to this episode! In this episode, I bring two of members of The Culver Company, to talk about how we are creating content right now, and freeing up our time! We talk about the system we use to bring in a new audience, convert them to clients, and not be spending 24/7 on social media. You’ll hear: How we can be serving our people on social media without it being a time suck...
2020-12-21
41 min
The Shift Show
280: Instagram: What is & isn't working (plus how your EGO plays into social media) with Jess Norby
In this episode, we have Jessica Norby, social media strategist, to talk about what sets you apart on Instagram and navigating the balance of being a business owner and Mom. You’ll hear: The difference between Instagram as a user and as a business platform What is working now and what isn’t Ways to create content for the person you want to help The importance of shifting your expectations and being efficient Tag me while you're listening on Instagram! @nicoleculver If you enjoy this episode and it inspired you I woul...
2020-08-03
37 min
The Shift Show
242: Selling on InstagramTM, Is it possible? with Jess Norby
In this episode we are talking about the 3 biggest myths on InstagramTM, how to bust them and what you need to do to have success. Jess is taking us through her framework, Social to Sell Framework. 4 Steps to having InstagramTM Success. Find Jess on InstagramTM @jessicanorbyllc Find Nicole on InstagramTM @nicoleculver Get The Serial Method Handbook Download and Learn the New Way of Creating Content! Access My Free Training: The Influencer Income Blueprint: The 4 Step Framework for Building a Profitable Digital Influencer Business... without worrying about pageviews, fo...
2019-05-16
26 min