Shows
INSIDE CRM#11 Ernest Ang | Why comparing CRM to a race car improves your strategySend a textMeet ErnestCurrently leading CRM and Organic Social at Travel Circus in Berlin, Ernest has worked across Singapore, Sweden, and Germany. With a decade in marketing and a mind wired for frameworks, he’s obsessed with turning customer engagement into measurable growth.In this episode, you’ll learn how to:Think of CRM as a self-sustaining growth engineUse race car metaphors to make strategy stick with stakeholdersBalance data-driven decisions with marketing intuitionChoose MarTech tools with a structured, no-fluff approachAlign CRM efforts across departments - from tech to lega...
2025-06-2424 min
INSIDE CRM#10 Antonio Hersonski | Why print marketing and how to make it ROI-positiveSend a textAntonio Hersonski isn’t your average CRM guy.He’s been at the heart of CRM for eight years, shaping loyalty at brands like GetYourGuide and now leading the charge at Kartenmacherei — the market leader for personalized print products.In this conversation, you'll hear how Antonio broke free from the noisy digital ad world...and why sending a real, physical letter might be your next CRM superpower.You’ll learn:Why print isn’t dead — it’s just been misused.How to build print into your CRM playbook w...
2025-04-2925 min
INSIDE CRM#9 Tom Burrell I Why do CRM managers feel undervalued and how to fix it?Send a textINSIDE CRM with Tom Burrell: Why do CRM managers feel undervalued? How can it be solved?In this insightful episode of the Inside CRM Podcast and the Customer Retention Show, Jessica and Tom discuss the often overlooked value and challenges faced by CRM managers. They explore why CRM teams feel undervalued, referencing research showing 75% of UK CRM teams feel underappreciated, creating a negative cycle affecting both morale and business performance. The conversation covers career journeys, ranging from startup experiences to large corporate roles, highlighting the importance of visibility, proper attribution models, and...
2025-03-1841 min
INSIDE CRM#8 Milica Markovic | How a single Google Sheet can fuel your whole CRM automationSend a textINSIDE CRM with Milica Markovic: Mastering Marketing Automation Through SimplificationStep into the world of innovative CRM solutions as Milica Markovic, a CRM expert at kfzteile24, shares her approach to managing customer engagement across a 5-million-product automotive parts marketplace. Drawing from her experience at Smava and her current role, Milica demonstrates how to transform complex marketing automation into streamlined, efficient processes.Her team shifted from 80% routine tasks to focused innovation through strategic automation. By treating messaging as code rather than design, they implemented a system using Google Sheets and CSV...
2025-02-1121 min
INSIDE CRM#7 Moritz Köllinger | Revenue-First Marketing | CRM Implementation Strategy | Startup Efficiency FrameworkSend a textINSIDE CRM with Moritz KöllingerJoin us for an insightful conversation with Moritz, a seasoned marketing executive and self-described "marketing firefighter," who brings 12 years of marketing expertise to discuss the critical role of CRM in driving revenue. Currently serving as VP Marketing at Timeless*, Moritz challenges conventional startup thinking by prioritising revenue-generating CRM initiatives over traditional paid media campaigns, sharing practical examples of how focusing on CRM leads to more efficient marketing operations and improved customer acquisition costs through his experiences transforming marketing operations in startups.00:00 Introduction a...
2025-01-1419 min
INSIDE CRM#6 Dr. Markus Wübben | CRM Democratization | Customer Lifetime Value Mastery | AI Integration ChallengesSend a textReady to revolutionize your understanding of Customer Relationship Management? Join us as we welcome Markus, a true pioneer in the CRM realm with nearly two decades of expertise. He shares his transformative journey from orchestrating loyalty programs to crafting a state-of-the-art customer data platform. Discover why CRM was once underestimated in newer businesses, and how Markus endeavors to democratize CRM tools, making them robust yet accessible for marketers everywhere.Learn the intricate dance with Customer Lifetime Value (CLV) as we explore its multifaceted challenges. From B2B complexities to the pressing need...
2024-12-1729 min
INSIDE CRM#5 Timothy Lange | Numa's Innovative Travel Model | CRM & Loyalty Strategies | Customer EngagementSend a textDiscover how the travel industry is being reshaped by the innovative business model of numa, as we chat with CRM expert Tim, who brings his 15 years of expertise to the table. If you've ever wondered how to blend the comfort of traditional hotels with the flexibility of Airbnb, numa's concept of "serviced apart hotels" might just be the answer. This episode highlights the streamlined travel experiences offered by numa, like contactless check-ins and the removal of superfluous amenities, all while keeping guests conveniently close to city hotspots. Tim also shares how numa uses engaging...
2024-11-1914 min
marketerTALKCustomer Value: Wie misst man den Kundenwert? Und wie steigert man Ihn effektiv?Roundtable mit Markus Wuebben, Elsa Dez, Anja Steinkönig, Sara Capobelli & Jessica Jantzen
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Diese Episode ist auch als Video-Mitschnitt verfügbar.
Vielen Dank fürs Zuhören und bis zum nächsten Mal!
Dein marketing-BÖRSE Team
2024-10-181h 01
INSIDE CRM#4 Krzysztof Szymanski | CRM Tools | Customisation Strategies | People Process PlatformSend a textINSIDE CRM with Krzysztof Szymanski In this episode, host Jessica Jantzen engages in a conversation with Krzysztof Szymanski, a seasoned CRM expert. Krzysztof shares his journey from advising multiple companies in CRM strategies to leading a team at GetYourGuide during the pandemic. He discusses the importance of understanding company-specific needs, leveraging team skills, and cautious tool transitions. The episode also delves into the advantages of the CRM tool, Braze, and how CRM teams can optimize product engagement and profitability, especially in unique situations like annual tax filing with TaxFix. Get r...
2024-10-1514 min
INSIDE CRM#3 Alexander Seiler | Ideal Organisation | Berlin Bubble | ToolingSend a textINSIDE CRM with Alexander Seiler In this episode, host Jessica Jantzen dives into CRM strategies and insights with Alex, the Co-Founder and VP Strategy Consulting of Sparkplant.io. They discuss the evolution of CRM roles, the importance of integrating different teams, and the challenges of keeping up with the fast-paced development of CRM tools. Alex shares his experiences transitioning from a corporate telco background to leading CRM in various startups and established companies. He also offers practical advice on building an effective CRM team, choosing the right tools, and the significance o...
2024-09-1718 min
INSIDE CRM#2 Elsa Dez | CRM Evolution | Cross-Functional Team Synergy | Customer-Centric StrategiesSend a textINSIDE CRM with Elsa Dez In this episode, Elsa shares her journey and extensive experience in Customer Relationship Management (CRM). She speaks about her role at Kleinanzeigen, a classifieds platform, where CRM is evolving from marketing to product. Elsa discusses how CRM supports various aspects of Kleinanzeigen's business, including B2C, C2C, and B2B sectors, and the importance of aligning CRM with other business functions for greater efficiency and impact. Key highlights include managing the transition of CRM from marketing to product, the importance of streamlined communication tools, and...
2024-08-2015 min
INSIDE CRM#1 Susanna Dunham I value of experimentation I team structure I communicationSend a textINSIDE CRM with Susanna Dunham In this episode of the INSIDE CRM Podcast, your host Jessica Jantzen sits down with Susanna Dunham, a seasoned CRM expert with 13 years of experience and currently a leader of the Customer Value Management and Success Enablement Team at GoStudent, an ed-tech start-up. Tune in as they discuss Susanna's dynamic career journey which spans from HelloFresh to Estée Lauder, unraveling the crucial role CRM plays across varied companies and industries. Expanding on her successful CRM strategies and highlighting the value of experimentation, Susanna sheds light o...
2024-05-2625 min
Making Contact70 Million: Grand Juries, The Black Box of Justice Reform?Grand juries are supposed to safeguard against the government charging people with a crime when it lacks sufficient evidence. But because prosecutors control what happens in grand jury proceedings, they almost always get an indictment. That is, unless the accused is a police officer. This week on Making Contact, we hear a story from our podcast partner 70 Million about a case of police brutality in Dallas that evaporated after going before a grand jury in an edited version of “Grand Juries, The Black Box of Justice Reform?"
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2023-05-1029 min
Making Contact70 Million: Grand Juries, The Black Box of Justice Reform?Grand juries are supposed to safeguard against the government charging people with a crime when it lacks sufficient evidence. But because prosecutors control what happens in grand jury proceedings, they almost always get an indictment. That is, unless the accused is a police officer. This week on Making Contact, we hear a story from our podcast partner 70 Million about a case of police brutality in Dallas that evaporated after going before a grand jury in an edited version of "Grand Juries, The Black Box of Justice Reform?" Like this program? Please show us the love. Click here: ht...
2023-05-1029 min