Shows
Wise Practice PodcastUsing Strategic Blogging to Attract your Ideal Client with Jessica Tappana MSW, LCSW | WP 130Ever feel like blogging is just another task on your never-ending to-do list? Or that shouting into the void of the internet isn't getting you any closer to connecting with your dream clients? In this episode, Jessica Tappana flips the script on random content creation and introduces us to a game-changing strategy: pillar-based marketing. She compares it to building a house—with a strong foundation, sturdy support beams, and a roof that brings it all together. It's a content structure that not only boosts your SEO but actually brings in the right clients—the ones you want to w...
2025-04-2234 min
Private Practice Startup PodcastEpisode 365: Pillar Based Marketing: How Therapists Can Harness the Power of BloggingJessica Tappana is a Licensed Clinical Social Worker, a group practice owner, the founder of Simplified SEO Consulting, a mom, a world traveler and someone passionate about supporting others. She is constantly trying to find ways to improve the services offered by her business and believes that as human beings we are constantly a work in progress.
2024-11-1636 min
The Modern Therapist's Survival Guide with Curt Widhalm and Katie VernoyShould We Stop Badmouthing Evidence Based Practice? An interview with Jessica Tappana, LCSWShould We Stop Badmouthing Evidence Based Practice? An interview with Jessica Tappana, LCSWCurt and Katie interview Jessica Tappana, LCSW about evidence-based practices (EBPs). We talk about what EBPs actually are and how to implement them in clinically sound and ethical ways. We look at what therapists usually get wrong about EBPs and what they can do to improve their practice.Transcripts for this episode will be available at mtsgpodcast.com!In this podcast episode, we talk about how Evidence Based Practices work in the real worldJessica is a long-time...
2024-07-2236 min
Dreaming and Doing PodcastS01 Ep05: How to Strategize to Make Travel Dreams Come True with Jessica TappanaHave you ever dreamed of traveling the world with your family? Jessica Tappana is doing just that! As a mom of 2 school-aged children and owner of 2 businesses, she faced all of the same barriers that anyone else in her shoes would face, but what makes Jessica’s experience unique is that she and her family decided to troubleshoot and find a solution to each of those barriers rather than letting them stop the pursuit of their dreams.Jessica loves traveling so much that she has also found ways for her team to have amazing tra...
2024-01-1653 min
Therapy For Your MoneyEpisode 117: Launch Party Series: Profit First with Industry LeadersWe've got an exciting new episode of our Live Stream Launch Party Series! On May 2nd, 2023, Julie released her book, Profit First for Therapists. We threw a huge online launch party with GreenOak Accounting team members, real practice owners who tell their stories in the book, and the original creator of Profit First, Mike Michalowicz to celebrate this exciting event. We wanted to share the stories told during our launch event with our podcast listeners so you could be part of the celebration with us! On today's episode, we're joined by Jessica Tappana, Whitney Owens, Uriah Guilford, an...
2023-11-1016 min
The Practice of Therapy PodcastJessica Tappana | Unleashing the Potential of ChatGPT in Your Private Practice | TPOT 294As a successful group therapy practice owner herself, Jessica Tappana understands the importance of marketing your practice and getting your name out to the right potential clients. A well-ranking website has been Jessica's number one marketing tool for her Columbia, MO counseling practice. In the podcast episode, Jessica Tappana delves into the application of artificial intelligence (AI) and ChatGPT in private practice. She highlights the potential use of ChatGPT in creating templates for clinical notes and streamlining the session writing process. Additionally, Jessica discusses how ChatGPT can generate alternative phrasing ideas for clients. However, she emphasizes the...
2023-08-2843 min
The Therapist Mom Podcast: Launch and Grow Your Private PracticeEpisode 8: How SEO Can Be A Business Asset with Jessica TappanaOn today’s episode, I sit down with Jessica Tappana, successful group therapy practice owner and founder of Simplified SEO Consulting, to chat about the power of SEO for therapists in private practice. We dive into the importance of SEO and having a website as a critical element to every therapist’s marketing strategy.
As a bonus to my listeners, Jessica is offering 20% off any of her online courses on SEO. Take the next step to improving your SEO and reaching more of your ideal clients today! You can purchase any of their courses for 20...
2023-04-0337 min
The Traveling Therapist Podcast61. Setting Sail for Adventure: The Ultimate Guide to Preparing for a World Cruise with Kids in Tow with Jessica TappanaJessica Tappana is an LCSW, a group practice owner, and the founder of Simplified SEO Consulting. She understands the complexities of owning a group practice and believes that therapists do their best work when they have a steady stream of their ideal clients. After building her own practice using Search Engine Optimization as her only marketing tool Jessica began helping other private practice owners get their websites ranked on Google and founded Simplified SEO Consulting. Her small team has helped hundreds of other private practice owners reach more clients needing their services by teaching them to optimize their own...
2023-03-1240 minWise Practice PodcastShould I add a Christian Counseling page to my website with Jessica Tappana | WP17Episode 17 features an interview with Jessica Tappana, an LCSW group practice owner, and founder of Simplified SEO Consulting. The conversation focuses on the importance of SEO for therapists to attract clients, and Jessica's passion for her work in this area. Whitney and Jessica discuss the importance of having a Christian counseling page on a therapy practice's website. The speakers agree that it is a personal decision and that there are benefits to having such a page, especially for practices that are overtly Christian. It is suggested that having a separate Christian counseling page can help reach clients who are...
2023-02-2138 min
The Entrepreneurial Therapist PodcastEP 56: SEO for Therapists for Jessica TappanaToday we have the one and only Jessica Tappana on to talk to all about search engine optimization for therapists. This is the episode for you if you are at the beginner stage of SEO work in your practice. Jessica covers: The top 3 things she recommends therapists do to start optimizing their website Her thoughts on ChatGPT and how it can be a tool for optimizing How to figure out what you should be ranking for (how to do keyword research as a therapist). Jessica's resources: www.SimplifiedSEOConsulting.com 20% off all of Simplified SEO...
2023-02-0833 min
All Things Private Practice PodcastEpisode 62: SEO Marketing & Extra Income for Therapists Without Doing Therapy [featuring Jessica Tappana]
Therapists are often under the impression that their degree locks them into only doing therapy, so they grind through 60-minute sessions which can result in major burnout. But there are many ways to help others and support mental health that doesn't require always doing therapy.In this episode, I talk with Jessica Tappana, therapist, group practice owner, and founder of Simplified SEO Consulting, about what SEO is and why it's one of the best tools for therapists to get clients, as well as how she found her accidental passion for SEO while promoting her own private practice...
2022-12-0438 min
Stuff You Wish You Learned in Grad School with Jennifer Agee, LCPCEpisode 17: Simplified SEO for Therapists featuring Jessica TappanaDuring this episode, I talk with Jessica Tappana, LCSW (she/her) about the basics you need to know for SEO marketing. SEO can be so intimidating and Jessica explains how to integrate SEO into your website in a very clear way. I learned a lot from this episode. Jessica is the founder of Simplified SEO Consulting where she has a team that helps mental health professionals around the country do really in depth work on their website to improve SEO. Jessica believes we do our best work when we aren't worried about where the n...
2022-08-1031 min
Soul Care for TherapistsHow Faith can Inform Your Business Journey with Jessica Tappana, LCSWWhat is spiritual to you about owning and running businesses? Do you feel “nudges” from God about a new route to take in life? How does community overlap with business in the best way? In this podcast episode, I speak about how faith can inform your business journey with Jessica Tappana, LCSW. We reflect on business as a spiritual journey and how to find your support structure. Thanks for listening! I'd love to connect with you over on Instagram @faithfringes and Facebook. Sign up for my free Spiritual Reflections Course SHOW NOTE...
2022-06-2943 min
Selling the Couch312: SEO When Doing Telehealth Across The StateToday’s topic is a relevant one for many clinicians as telehealth services have become a widespread, vital, and normal part of the healthcare field. Specifically, we are focusing on how Search Engine Optimization (SEO) changes when you practice telehealth across your state or even in multiple states. I’m continually fascinated by SEO and how it works, and it’s something I’m still learning. If you are like me, join us to learn more!Our Featured GuestJessica Tappana, MSW, LCSWJessica Tappana is the founder of Simplified SEO Consulting, a firm tha...
2022-06-0232 min
Kindness & Compassion PodcastJessica Tappana | When Life Gets Heavy... | K&C 12In this episode, Gordon talks with Jessica Tappana, LCSW about what we can do when faced with hard and heavy things in life. Jessica opens the show by speaking about how spring can be a heavy time for many of us. In general, the world needs more kindness and compassion; however, we only have so much energy in the day. We can choose to be upset about something or find ways to be compassionate about them. Then, Jessica dives into her passion for DBT and how it has helped Jessica learn more about mindfulness. Tune in as we chat...
2022-05-2637 minKindness & Compassion PodcastJessica Tappana | When Life Gets Heavy... | K&C 12In this episode, Gordon talks with Jessica Tappana, LCSW about what we can do when faced with hard and heavy things in life. Jessica opens the show by speaking about how spring can be a heavy time for many of us. In general, the world needs more kindness and compassion; however, we only have so much energy in the day. We can choose to be upset about something or find ways to be compassionate about them. Then, Jessica dives into her passion for DBT and how it has helped Jessica learn more about mindfulness. Tune in as we chat...
2022-05-2637 min
Productive Therapist Podcast3 SEO Solutions ft Jessica TappanaHearing the term 'Search Engine Optimization' or SEO spends many therapists and practice owners into a tailspin of anxiety.
What is SEO?
What are the benefits of SEO?
And how should you approach SEO?
Join me for this fascinating discussion with SEO expert Jessica Tappana of Simplified SEO Consulting.
Click to listen now!
2022-03-0426 min
2022-02-1134 minTherapy For Your MoneyEpisode 54: Is SEO a solid investment for your practice? (with Jessica Tappana)SEO (Search Engine Optimization) is a critical piece to your private practice's marketing puzzle - especially if you're a private-pay practices. SEO can greatly improve the traffic that comes to your website and increase your leads, but is it worth the money? Julie is sitting down with Jessica Tappana of Simplified SEO Consulting to talk about all things SEO!Jessica Tappana understands both the world of private practice & SEO. She is a Licensed Clinical Social Worker with a private pay group psychotherapy practice in Missouri. In the course of building her practice, she learned SEO and founded...
2021-12-1030 minThe Practice of Therapy PodcastConsultant's Conversations On The Importance of Building A Community In Private Practice | TPOT 201I am lucky to have many of my good friends and peers join the show. Uriah Guilford, Jessica Tappana, and Whitney Owens are here for a casual conversation. First, we dive into the importance of diversifying your income. We open up about what it's like to run a practice as well as another business. Both isolation and imposter syndrome can show up for us; we talk about ways to overcome and navigate our limiting beliefs. Later, we chat about the importance of finding a community to build you up, make you feel confident, and allow you to be vulnerable...
2021-10-2537 min
Protecting Your PracticeSEO & Ethical Online Marketing for Your Mental Health Practice with Jessica TappanaSEO and online marketing can be steep learning curves for mental health practitioners who have their own practices. It's important for mental health practitioners to engage in ethical, online marketing and SEO strategies. In today's episode, Jessica Tappana from Simplified SEO Consulting talks all about SEO, key words, google reviews, and best practices when it comes to ethical marketing strategies. Want to connect with Jessica Tappana at Simplified SEO Consulting? https://simplifiedseoconsulting.comWant to connect with the Protecting Your Practice Co-Hosts?...
2021-08-1050 min
Protecting Your PracticeSEO & Ethical Online Marketing for Your Mental Health Practice with Jessica TappanaSEO and online marketing can be steep learning curves for mental health practitioners who have their own practices. It's important for mental health practitioners to engage in ethical, online marketing and SEO strategies. In today's episode, Jessica Tappana from Simplified SEO Consulting talks all about SEO, key words, google reviews, and best practices when it comes to ethical marketing strategies. Want to connect with Jessica Tappana at Simplified SEO Consulting? https://simplifiedseoconsulting.comWant to connect with the Protecting Your Practice Co-Hosts?...
2021-08-1050 minThe Practice of Therapy PodcastJessica Tappana | Life Balance and SEO Tips for Private Practice | TPOT 177In this episode, Jessica from Simplified SEO Consulting joins the show. First, Jessica explains how she has learned to accept her imperfections when it comes to time management. Remember, therapists can't be all things to all people all of the time! Plus, Jessica tells us what she has done to make her email inbox so much more manageable. Tune in as Jessica gives loads of tips on SEO and how to get your counseling website to rank higher on Google. Meet Jessica Tappana Jessica Tappana started her private practice on her maternity leave about 20 months ago. After...
2021-05-1037 min
The Testing Psychologist Podcast184. Private Pay Strategies w/ Whitney Owens, LPCWould you rather read the transcript? Click here.
In part two of this month’s Practice of the Practice takeover, I’m talking with Whitney Owens about how to start and grow a private pay practice in a “saturated,” insurance-heavy community. Even though Whitney isn’t a testing psychologist, she pursued an evaluation for one of her kids and has some fantastic insights into the marketing and customer service that we MUST have to thrive in private practice. Here are just a few things that we discuss:
Starting a private pay practice in a new cityWhat customer s...
2021-02-111h 00
Private Practice Elevation with Daniel Fava48. How Therapists Can Adapt Their SEO Strategy For COVID-19 with Jessica TappanaIf you've been monitoring your website traffic (and you should be!) then you may have noticed a big change over the last few months. As a result of Coronavirus, there has been a major shift in how your clients are using Google and the types of information they are searching for. Our guest today, Jessica Tappana, is going to help you understand the new landscape of SEO for therapists during COVID-19. Jessica not only runs her own group therapy practice, but she also runs an SEO consulting agency as well. If...
2020-05-1847 min
Private Practice Elevation with Daniel Fava48. How Therapists Can Adapt Their SEO Strategy For COVID-19 with Jessica TappanaIf you've been monitoring your website traffic (and you should be!) then you may have noticed a big change over the last few months. As a result of Coronavirus, there has been a major shift in how your clients are using Google and the types of information they are searching for. Our guest today, Jessica Tappana, is going to help you understand the new landscape of SEO for therapists during COVID-19. Jessica not only runs her own group therapy practice, but she also runs an SEO consulting agency as well. If...
2020-05-1847 minThe Practice of Therapy PodcastSPECIAL EPISODE COVID-19 | Private Practice Consultants Roundtable Discussion | TPOT 121Gordon and a panel of private practice leaders and consultants discuss what we can do to navigate the uncertainties of the current COVID-19 crisis as private practice owners and clinicians. They discuss switching to online therapy and counseling. They also talk about the economic impact of people canceling sessions and the unknowns this places on practices. Plus, we learn creative ways to serve our clients like doing mini sessions, teaching meditation, and relationship-building. Also, start thinking about ways you can diversify your income and how to plan for future emergencies. Meet Alison Pidgeon Alison Pidgeon, MA, LPC...
2020-03-221h 11The Practice of Therapy PodcastJessica Tappana | SEO and Getting Your Private Practice Website Found | TPOT Podcast 064In this episode, Gordon speaks with Jessica Tappana about her superpower, search engine optimization. She highly suggests using Yoast to boost your SEO and advises how to improve your Google ranking. Jessica also explains the importance of flexibility, keywords, and blogging. She recently had a client struggle with their ranking and found how their competitors had hundreds and hundreds of bank links. Backlinks can be something that needs your entire attention to improve Google rankings. Meet Jessica Tappana Jessica Tappana started her private practice on her maternity leave about 20 months ago. After filling up in only a...
2019-01-1351 min
The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private PracticeTTE 124: From a Part-Time Private Practice to a Thriving Group Practice in Only 18 MonthsJessica Tappana always dreamed of running a group practice, but in 2017 she knew it was finally time to put her dreams into action. Listen to this week's podcast to hear how Jessica grabbed life by the reins and turned it in a better direction.
The post TTE 124: From a Part-Time Private Practice to a Thriving Group Practice in Only 18 Months appeared first on BrighterVision.com.
2018-11-0639 min