Jessie Jarvis - Podcast Details

Shows

Leaders Of The WestHow Feedback Fuels Success with Jessie JarvisIn today's episode I dive deep into the importance of giving and receiving constructive criticism.I share my experience raising my two kids and the parallels between parenting different children and training horses, where different approaches are needed for different individuals.In this episode, I outline several key strategies for receiving criticism effectively, including shifting mindset to view feedback as an opportunity rather than an attack, pausing before reacting, and listening for the lesson rather than focusing on delivery. Regarding giving criticism, I share g...2025-03-2531 min

Leaders Of The WestLessons from a Bald Eagle with Jessie JarvisToday I’m sharing lessons I learned while observing a bald eagle in my parent’s horse pasture yesterday.I watched little birds antagonize the eagle as it was minding its own business and it hit me that we need to be the eagle. We don’t need to give attention to the people in our life that aren’t there to support us and cheer us on. At the same time, we can’t be the little birds that are hurting others as they’re living their lives. None of us should aspire to be the little...2025-03-0412 min

Leaders Of The WestMaking Every Trip Count with Jessie JarvisIn this episode, I share my strategy for making the most of trips when I am traveling. I first learned this from my mother when we went on ski trips when I was young. She made sure we used every minute of our time doing something we couldn’t do at home. I use that strategy as an adult. When I go on a trip, whether it’s for work or fun, I go all in. I want to encourage you to make the most of the opportunity that you have before you. I share tips like how I...2025-02-1816 min

Leaders Of The WestBONUS: A Guide to Succession Planning with Justin BatesYou asked the questions and Justin Bates is here to answer them! Justin Bates of Strategic Financial is joining me to answer your questions about farm and ranch succession planning. We all know this may be an uncomfortable discussion to have with family but Justin is sharing why it is so important that you take the step, get uncomfortable, and get started on succession planning sooner rather than later.In this episode, we’re sharing helpful information to help you begin to think through succession planning for your family operation. Justin is breaking down ownership versus management su...2025-02-0633 min

Leaders Of The WestRalph Lauren, Ranching & Regeneration: The Jeanne Carver Story, Part 2We’re back this week with part two of our discussion with Jeanne Carver! If you didn’t have a chance to listen to last week’s episode, take a pause and definitely go listen to that. In today’s episode, Jeanne dives deeper into the regenerative practices her ranch uses. Jeanne was able to create the first farm group in America to reach the global standards of the Responsible Wool Standard. She shares the processes entailed in becoming part of her farm group and meeting those standards. Jeanne also shares the auditing process for the health...2025-02-0448 min

Leaders Of The WestRalph Lauren, Ranching & Regeneration: The Jeanne Carver Story, Part 1Welcome to this week's episode of Leaders of the West. Let me tell you guys, you are in for a treat today! We’re sitting down with Jeanne Carver. She and her late husband, Dan, started Imperial Stock Ranch. And they also are the brains behind Shaniko Wool Company.When I first sat down with Jeanne in October, we talked all about Imperial Stock Ranch and the history of their operation and regenerative practices. She shares the difficult decision they were faced with which then led them to create Shaniko Wool Company and the massive success it ha...2025-01-2858 min

Leaders Of The WestGetting Back on TrackWelcome to the first solo episode of 2025! In today’s episode I want to talk about goals. Did you know most people don’t make it past January 14th (aka Quitters Day) with their new year goals or resolutions? How can we set forth to achieve our goals and stay on track when we know that life is going to happen? In this episode I share a different way to look at achieving your goals while aiming for consistency. This episode will help you level up and relight your fire this year!2025-01-2112 min

Leaders Of The WestFrom Oklahoma to Hollywood and Back Home with Gatlin DidierIn today’s episode we have Gatlin Didier sitting down with us. Some of you might recognize him as Darrel Bibbins, a character he created and plays that’s found wide success across social media. Gatlin shares his unique journey of growing up in rural Oklahoma, being raised in a ranching family, pursuing baseball and a law degree, moving to Hollywood, and meeting his wife. Gatlin also shares how he’s grown his social media platforms with humor and how lucky he feels to get to include his family in his work! Resourc...2025-01-141h 01

Leaders Of The WestJourney to Wellness with Jena OchsnerI’m so excited to have Jena Ochsner on the show today! Jena shares her backstory on growing up, graduating with two degrees (one being in nursing), and then transitioning to working on the family farm with her husband. She’s also a mom, direct-to-consumer beef business owner, and podcaster.Jena shares her personal journey, as well as her son’s, to better health while working with a functional medicine doctor. Her journey includes a detox to heal her gut, getting rid of anything with food dye in it, swapping foods for healthier options, and what low to non...2025-01-071h 04

Leaders Of The WestBONUS: Stock Market Insights with Justin BatesWe are kicking off 2025 with another bonus episode! Justin Bates of Strategic Financial is back with us to talk all about the stock market and investing. Investing in the stock market is a fear for many Americans but Justin is shedding light on some of the common misconceptions about the stock market and why starting small may be a good way to get started investing.In this episode, we’re covering what you should know about getting started with investing in the stock market. Justin shares some insight into the behavior of people in th...2025-01-0224 min

Leaders Of The WestGoal Setting with Jessie JarvisIt’s hard to believe that this is the last episode of 2024! It has been such a great year both personally and professionally. I have so much gratitude for all that has taken place and I want to say thank you to all of you for listening, sharing episodes, and sending me follow up questions. It all means so much to all of us who are involved in this podcast!Today we are bringing back an episode from the past because it’s the perfect time to re-listen to it! In August 0f 2023, I went...2024-12-3131 min

Leaders Of The WestSimilarities Between Horses and Leadership with Grant GolliherYou are in for a treat on today’s episode of Leaders of the West. We are sitting down with Grant Golliher. Grant is well-known as a horse trainer and horse whisperer. He and his wife Jane own and operate Diamond Cross Ranch, which has been in Jane’s family for five generations. Grant is our first-ever author on the podcast and he wrote both Think Like a Horse: Lessons in Life, Leadership, and Empathy from an Unconventional Cowboy and Chasing a Dream: A Horseman’s Memoir. In today’s episode we...2024-12-2436 min

Leaders Of The WestIt Takes a Village with Brooke YatesI’m so excited to have Brooke Yates joining us today! She is one of the most wonderful human beings I have ever been lucky enough to know. Brooke has such a unique and inspirational story. She not only owns a brand called Ranch Raised, she’s also a doctor practicing in rural Montana.Brooke shares a little about being a 5th generation Montanan and how she was practicing as a physician’s assistant for 20 years. You hear how she made the decision to go back to school to receive her Doctor in Medical Scienc...2024-12-1737 min

Leaders Of The WestThe Final Holiday Push with Jessie JarvisWe’re in that final push before Christmas and the new year! In today’s episode, I share a few holiday tips. I talk about how Christmas is not about gifts or material things, but more about experiences, making memories and doing acts of kindness. With that being said, I know some gifts are a must, so I share examples of more unique, sentimental gifts I like to give. I also talk about how important it is to spend your money at a small business or a local business in your community first. ...2024-12-1022 min

Leaders Of The WestBONUS: From Anti-Life Insurance to Becoming a Policy Holder with Justin BatesWe’re back for another bonus episode with Justin Bates of Strategic Financial to chat all about the importance of life insurance. Justin was once a skeptic of life insurance before realizing just how necessary it is and now he’s joining us to share how having a life insurance policy helps protect you and your loved ones.In this episode, we are diving into the intricacies of life insurance. We’re covering its importance and the types available such as term and permanent life insurance as well as who should consider purchasing term insura...2024-12-0524 min

Leaders Of The WestBehind the Scenes with RanchHer Host, Janie JohnsonI’m excited to share this unique episode with you! Today we are sitting down with Janie Johnson. She is a western sports broadcaster for RFDTV and The Cowboy Channel. She’s also the host of RanchHer. Earlier this summer I had the honor of having Janie and her entire crew at the ranch as I had been invited to be on an episode. That episode airs tonight (12/3/24) on RFDTV! In today’s episode Janie shares her backstory in rodeoing, where she started, her role models, and what it’s like bei...2024-12-0346 min

Leaders Of The WestThe Woman Behind the Brand: Jodi Hendrickson of Fringe ScarvesI’m so excited to have one of the women I would call a role model in my life. Jodi Hendrickson is an incredible businesswoman, human, and all-around cowgirl. In this episode Jodi shares about her upbringing on a ranch in South Dakota and her time rodeoing in college. She also shares her long battle with Lyme Disease that cost her not only her health, but her career for a long time as she sought treatment. Jodi’s story is inspirational as her journey with Lyme Disease led her to bec...2024-11-2639 min

Leaders Of The WestIntroducing Schools Of The WestIt’s hard to believe 2025 is almost here. I have been looking back at this year as well as what’s on the horizon. That’s what I’m talking about today: what’s coming up! In this episode, I am excited to dive deep into something we announced in October!In March of 2025, Of The West is launching a brand new platform called Schools Of The West. It is going to be an innovative online directory that is designed to connect people with educational opportunities specific to agriculture and western industries. I...2024-11-1922 min

Leaders Of The WestA New Chapter for Mesa Pate and Art of the CowgirlI’m honored to have Mesa Pate with us today. Mesa is a true cowgirl in every sense of the word. In today’s episode we talk about Mesa’s unique upbringing on a multi-generational ranch in Montana as well as all the traveling her rodeo family did. Mesa shares about her deeply close relationship with her mom, Tammy Pate. Together, they created Art of the Cowgirl.Mesa also shares the changes and challenges she faced selling Art of the Cowgirl, as she became a mom and, sadly, lost her own...2024-11-1259 min

Leaders Of The WestBONUS: Managing Debt and Understanding Financial Leverage with Justin BatesJustin Bates of Strategic Financial is joining me once again for another bonus episode! We are covering the highly requested topics of financial debt and leverage. Understanding debt, how to approach debt, and how to leverage debt are all very important when it comes to planning and fully understanding our finances and Justin is breaking it all down for us today.In today’s episode, we are taking a look at debt management and the importance of clear financial goals when it comes to your approach for paying off debt. We are discussing the di...2024-11-0733 min

Leaders Of The WestLife Beyond Barrel Racing with Hailey KinselI’m so excited to have one of the most decorated rodeo athletes in barrel racing on today’s episode! Hailey Kinsel is here to share a behind-the-scenes peek into her background and the lessons she’s learned and grown from. Hailey deep dives into her upbringing on a ranch and how her passions were developed by her parents encouraging her to try different interests. They wanted her to be well-rounded and her background in gymnastics, playing multiple instruments, and singing in addition to her rodeo career prove just that!Haile...2024-11-0553 min

Leaders Of The WestEmpowering Beef Advocates Through the Trailblazer Program with ChandlerI’m excited for today’s unique episode! I’m sitting down with Chandler Mulvaney, the Director of Grassroots Advocacy and Spokesperson Development for the National Cattlemen's Beef Association. He’ll share his background and experience as well as information on the Trailblazers program, which is an extension of the Masters of Beef Advocacy program from the Beef Checkoff. I am a member of the Trailblazers 2024 cohort and have learned so much that I highly recommend applying. In this episode Chandler and I talk about the ins and outs of the Trailblazers program, what it entail...2024-10-291h 00

Leaders Of The West2 Quick, Professional Tips from Jessie JarvisIn this week’s episode I’m recapping some of the time-sensitive highlights of the past several podcast episodes of Leaders of the West. These episodes include interviews with trailblazing women you won’t want to miss. I also share two professional tips I find myself using often. First, I’ll cover the importance of respectfully making introductions along with a good example of how I make introductions myself via email that saves time and hassle for all parties. The second tip entails why professional photos of yourself are crucial and what to avoid when it c...2024-10-2218 min

Leaders Of The WestWhy You NEED to Submit a BOI Report Before December 31Today’s episode is a little different. Lisa Whitman is joining us to help shed light on the Beneficial Ownership Information Report. You may not know about this report or that anyone that has an LLC or corporation needs to file it based on the requirements of the Federal Corporate Transparency Act. This law was enacted in 2021 but went into effect January 1st, 2024 under the Financial Crimes Enforcement Network. If you don’t file this form for your LLC or corporation, you could be subject to a $10,000 fine. Lisa is a Former Miss Rodeo USA...2024-10-1529 min

Leaders Of The WestLife Lessons from Western Icon Judy WagnerToday we have the one and only Judy Wagner joining us! Judy is highly decorated in the western industry and I consider her a personal mentor. In this episode, Judy shares her backstory of growing up with seven siblings, losing her father at a young age, and the work ethic she gained while being raised on a Montana ranch. She also shares how she dreamt up Gator Ropes and has had such an incredible career at Montana Silversmiths. Judy bestows true inspiration throughout the episode, but especially as she shares how her highest compliment “nic...2024-10-0844 min

Leaders Of The WestBONUS: Tips to Avoid Tax Season Stress with Justin BatesWe are back with another bonus episode! Justin Bates of Strategic Financial is joining me to cover essential year-end finance tips for individuals and business owners for the upcoming tax season. Whether you're an employee, new business owner, or have an established business, Justin is sharing tips to help set you up for success.In today’s episode, we are looking at the importance of taking a strategic approach to your finances throughout the year to avoid tax season stress and set you and your business up for financial success. Justin is also sharing in...2024-10-0329 min

Leaders Of The WestShoot What You Want to be Hired For with Nicole Poyo BrennanI’m excited to have my friend, Nicole Poyo Brennan on today’s episode. Nicole is an incredibly talented equine and western photographer. In this episode Nicole shares about her upbringing on the east coast, how she came to the western side of the United States, tips on time management, and how she has built her successful career. Nicole also shares information about her course, Equine Photography Foundations, she teaches at the Be A Maker School. From growing up loving horses, to doing NASCAR photography in college, Nicole’s path to where she’s landed is...2024-10-0145 min

Leaders Of The WestScaling a Handmade Business with Nevada MillerI am truly grateful to have Nevada Miller on today’s episode to share her insights on scaling a handmade business. In this episode Nevada gives tips for when you’re first starting your business, three ways to diversify your offerings, and advice when you’re first getting into trade work. This episode is filled with inspiration and wisdom from Nevada as she’s scaled her business and is teaching others how to do the same. Nevada is a silversmith, engraver, maker, entrepreneur, ranch wife, western trade instructor and mother. She wears many different hats at h...2024-09-2451 min

Leaders Of The WestHaving the Courage to Create Something New with Melissa Grimmel SchaakeI’m excited to have Melissa Grimmel Schaake on this week’s episode! Originally from Maryland, she was raised on a multi-generational grain operation with a passion for livestock and a strong work ethic at a young age. She moved to the midwest to attend Kansas State University. Later, her and her husband, Shane, started a herd together before they even got married. They now proudly own and operate Grimmel Schaake Cattle Company in the Flint Hills of Kansas. As a first generation cattlewoman, it’s incredible that Melissa won the 2024 American Hereford Association’s Hereford H...2024-09-1744 min

Leaders Of The WestAre You Having Fun?Today I want to talk about the importance of having fun. I share my son’s journey in rodeoing and going from the top in his age bracket, where he was very competitive, to the bottom of a new age bracket, where he’s up against some very handy, tough, and older boys. We take practice and being competitive very seriously in our family, but sometimes it’s a fine line between focusing so heavily on winning, that you can lose the element of fun while you do it. Having f...2024-09-1015 min

Leaders Of The WestBONUS: Retirement Planning Essentials with Justin BatesWe are kicking off our bonus episode series about what you need to know about finance to set you, your family, and your business up for success! Justin Bates is joining me throughout this series to give us the information needed to begin thinking about finances and to make more educated financial decisions.Today, we are diving into retirement planning essentials. Thinking about and planning for retirement can seem daunting and many of us don’t know where to begin. Justin is sharing some tips on making the most of your 401k, who should ha...2024-09-0531 min

Leaders Of The WestWhat's Healthy? with Registered Dietitian, Hope BrandtToday I have Hope Brandt, owner of Hopewell Health on the show. Hope and I met at an event sponsored by the Beef Checkoff in Denver and we discovered we have the same podcast producer! We decided to be on each other’s podcasts this week; go give her podcast, That’s Healthy?! a follow!In today’s episode Hope covers the frameworks she’s developed of a PEC Plate (protein, energy, color) and Two Mac Snacks that help with balance, nourishment, and satisfaction. She’ll dive into how to go about changing body compositio...2024-09-0350 min

Leaders Of The WestBONUS: LIVE from Dallas Market CenterI am so excited to share our first bonus episode recorded live at Dallas Market Center! In this episode, I have three incredible guests joining me to share some insight into their businesses and how connecting and building relationships at Dallas Market Center and beyond is key to their success.Today we are joined by Cindy Morris, Ryan Vaughan, and Jill Tweedy to discuss the importance of the Dallas Market Center for both designers and retailers. We are also talking about their journeys to where they are now, why fostering genuine connections and understanding...2024-08-2956 min

Leaders Of The WestWelcome to Your Financial Future with Justin Bates of Boots FinancialI’m excited to have Justin Bates from Boots Financial with us today! In this episode, Justin shares his background of growing up in a small town in Arkansas and being part of rural living and rodeo life and how he became a financial planner. His love for working with farmers, ranchers, and rodeo athletes is obvious with the name Boots Financial and Justin shares how important it is to educate yourself on business and personal finance. Today we walk through some general financial questions like what is the biggest issue Americans face when it...2024-08-2738 min

Leaders Of The WestPutting in the Work When No One is WatchingOn today’s episode, I’m talking about something I feel really passionate about: the idea that from the outside looking in, we make assumptions about others’ lives, but we have no idea the amount of work people have to put in to get where they are. We see a life other people have and we think they’re so lucky. But most of the time, it’s not luck. We just see the final product. This episode is about consistency. If you are consistent and you show up every day, you can have the life you’re wanting. ...2024-08-2013 min

Leaders Of The WestBuilding the Pendleton Whisky Brand with Tia BledsoeOn today’s episode, I am so excited to have Tia Bledsoe joining us. Tia is the Brand Heritage Director for Pendleton Whisky and she’s watched the company grow from so many different facets and she loves how the brand stays true to the heritage and traditions it’s upheld. Tia explains that great brands aren’t just about a great product, they’re also about the people and history behind them. Pendleton Whisky is known for storytelling and Tia shares different stories about her growing inside the brand and how they’ve impacted her...2024-08-1330 min

Leaders Of The WestKeeping it Simple and Repeating it Often with Tom BrinkOn today’s episode, joining me is Tom Brink, a legend in the cattle industry. Tom is the current CEO of the Red Angus Association and founder of Top Dollar Angus. He’s an expert on all sides with his extensive background of various companies he’s worked for and roles he’s taken on in the beef industry. In this episode we dive into the current and future state of the industry regarding genetics, technology, supply chains, production and more. He also shares his wisdom on hiring, creating a good working culture, and what it takes to be a good l...2024-08-0646 min

Leaders Of The WestIt’s Never Too Late to Learn Something NewOn today’s episode, I’m here to remind you that it’s never too late to learn something new. Whether it’s riding horses and beekeeping, like some friends of mine, or whatever dream is on your heart - go for it! Step outside of your comfort zone, take the risk, and remember that you can be scared of something and still do it! Stop worrying about what other people think and be courageous and confident. Resources & Links: Armra Colostrum - Code: JESSIEJ to save 15% on your order The Java Station Caldwell Night Rodeo Join...2024-07-3014 min

Leaders Of The WestHow To Make Extra Income as a Photographer with Erin Brown, Founder of Real Ag StockIn today’s episode I’m excited to have my friend, Erin Brown, with us. Erin is the founder of Real Ag Stock, a stock image site dedicated to agriculture photos and videos. Erin shares how she started photography as a hobby while going to school for agriculture business, but the trajectory of her life changed once she got an internship. Erin’s content has always been an advocate for the ag industry and her path led her to building Real Ag Stock. Erin shares the challenges and wins of owning her business and how she’s motivated by the peop...2024-07-2334 min

Leaders Of The WestPeak Performance & Defining Your Own Version of Success with Paige Lawrence ChampionIn today’s episode I’m excited to have peak performance coach and former Olympic skater, Paige Lawrence Champion on to discuss goal setting, mindset, productivity, and striving for success. Paige shares her experience in the 2014 Olympic games and how her work ethic began at a young age. The work she put in as an athlete, the habits, the mindsets- they’re all things she brings to her entrepreneur journey. You’ll learn how her coaching encourages solopreneurs and small business owners that are hard working and eager for success to prioritize what success looks like for them. She helps he...2024-07-1646 min

Leaders Of The WestWhat I’ve Learned in Being Quick to RespondIn today's episode, I talk about the delicate matter of standing up for what you believe in while also being aware of the risk you run if you haven’t armed yourself with all the information.Situations happen in both personal and business aspects of life where people might be expecting you to take their side. In this episode I encourage you to take your time, gather information, and protect your character when assessing the situation. There could be a larger issue in your industry or party and you or your business are expected to...2024-07-0916 min

Leaders Of The WestPursuing a Career in Trades with Redgie Probst of Quanta ServicesOn today’s episode I have Redgie Probst, COO of Quanta Services with me. Because we get questions often about how people can get involved in trade and what opportunities are out there in those fields, I wanted Redgie to provide direction and information on Quanta as well as various trade fields. Redgie shares his background in agriculture as well as how his hard work ethic and his dislike for school brought him to trades. We discuss college versus trade school and what the process of training for a trade looks like. In this episode you’ll hear how it’s...2024-07-0243 min

Leaders Of The WestGrowing the Brand with Hailey Nelson of Western and CoOn today’s episode I am so excited to have my friend and the founder and CEO of Western and Co, Hailey Nelson, joining us. Hailey is a mom of four; her and her husband have three boys and a little girl. While she has it all with a successful business and beautiful family, Hailey is open and honest about how it’s not always easy. In this episode you’ll hear the full background of how Hailey started Western and Co, the evolution it’s been through, how she had to pivot down the path several times, and the high...2024-06-2537 min

Leaders Of The WestTrust, Passion, and Focusing on the End ResultOn today’s episode, I’m in the hot seat as the guest! Sarah from our team came up with several questions she’s wanted to ask me including some fun rapid fire ones. I share my thoughts on being a leader and how trust plays into my managerial style, how and why I have trust in myself, what I’ve learned from failure, mentors I admire, why I’m passionate about our life and business, how I stay motivated, and more. This episode shows a little more behind-the-scenes of my philosophies and how I live and work in our wester...2024-06-1844 min

Leaders Of The WestLeaning Into What You Know with Ashlie SuttonOn today’s episode, Ashlie Sutton is joining me. Ashlie grew up on an Idaho potato and wheat farm. She’s a wife, mom of four, and the creator of a company called The Haircut Box. Ashlie grew up with a dream of being a cosmetologist and after receiving her Bachelor’s Degree, she got her beauty license and worked behind the chair doing hair for 14 years. Her company was dreamt up from looking at her different passions of teaching others to do hair, budgeting, and making memories with her kids. The Haircut Box was born and while it’s a phys...2024-06-1135 min

Leaders Of The WestStrategies and Investments for a Successful Event with Jess CrouchOn today’s episode, we have the founder and designer of Heritage Brand, Jess Crouch, on the show. Jess shares the emotional challenges of phasing out the original horse tack line, the growth and evolution of her business, and the importance of customer relationships. We also dive into everything that goes into a successful setup at NFR. Even if you aren’t planning to go to NFR specifically, the content in this episode applies to setting up ANY event; whether that’s a farmer’s market, the Houston Rodeo, or Pendleton Round-Up. No matter what event you’re going to, you ha...2024-06-0433 min

Leaders Of The WestHow I Protect My TimeThis time of year can be tough to juggle all the things and be intentional with your time. In today’s episode, I’m going to share what we’ve been up to lately - both personally and professionally - and how I’ve been setting boundaries to protect my time. I want to encourage you that you CAN find a way to do it all, you just can’t do it all at the same time. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the im...2024-05-2819 min

Leaders Of The WestCommunity Over Competition with Ashley AldersonToday’s episode is extra special because I’m sitting down with my personal mentor and one of my very best friends, Ashley Alderson, the founder and CEO of The Boutique Hub. This episode covers so much goodness from the impact of words and thoughts on reality, to scarcity mindset vs. abundance mindset, and recognizing and redirecting negative self-talk. Ashley shares her heart for building community and her focus on community over competition.Today, The Boutique Hub connects boutique owners with every possible tool, training, wholesale brand, and resource they could need. The Hub connects the global bout...2024-05-2142 min

Leaders Of The WestHow Being Proactive Pays Off with Alyssa ScholzToday’s guest is the lovely Alyssa Scholz and you guys are in for such a treat with this episode! We dive into Alyssa's journey of working in the ag industry but not growing up in it, the power of being involved in organizations and networking, and managing marketing trends while staying authentic. Alyssa also shares tips on how to find creative inspiration and one of her marketing pet peeves. Learn more about Alyssa and Sweet Briar Creative HERE! Resources & Links: $100M Leads by Alex Hormozi The Ed Mylett Show...2024-05-1445 min

Leaders Of The WestBuilding a Culture of AppreciationI want to talk about compliments and putting good into the world. I want to build a culture where we aren’t just making our voices heard when we’re complaining, but that we’re proactively giving compliments, support, and appreciation. Today I want to challenge you that instead of being quick to offer our criticism, let’s see the good and acknowledge it because the world needs more of that! Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work...2024-05-0713 min

Leaders Of The WestThe Equine Industry, AI, and The Cowgirl Gathering with Dave DellinOn today’s episode, we have special guest, Dave Dellin. Dave is the CEO of APHA and he’s sharing his diverse background and journey in the equine industry. We also talk about their event, The Cowgirl Gathering; where the idea came from, who it’s for, and what the event will entail this year. Dave shares how valuable being a continuous learner is, the power of self-reflection, and his take on the future of the horse industry and AI. David Dellin is CEO of the American Paint Horse Association, a multi-million dollar international organization and the world’s...2024-04-3035 min

Leaders Of The WestHarnessing Your Creative Power with Quincy EldridgeOn today’s episode we have special guest Quincy Eldridge on the show! We’re diving into Quincy's upbringing on a California cattle ranch, her family's influence on her creativity, and her journey into fashion design. Quincy also shares her brand’s evolution, how she overcomes industry challenges, and strategies for overcoming creative ruts. Quincy Freeman Eldridge grew up on a cattle ranch in the Central Valley of California. Rodeo has always been a part of Quincy’s life from her lineage of well-known cowboys and cowgirls to Quincy herself, who competed in rodeo and was a memb...2024-04-2331 min

Leaders Of The WestA Tip to Gain Clarity and Increase Productivity with Jessie JarvisIn today’s episode, I’m sharing a trick to settle my mind. Sometimes I feel like my brain is going in 50 different directions at once, making it hard to concentrate or get anything accomplished. So I’m going to share my simple yet effective process for managing this so that I can get to a place of clarity, calmness, and productivity. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American...2024-04-1614 min

Leaders Of The WestFocusing on Your Customer with Natalie McFarlandOn today’s episode, we have the amazing Natalie McFarland on as our guest. Natalie is the founder and president of McFarland Productions and she’s sharing the power of resonating within a community, telling your customers’ stories, and focusing on their wins and successes. She also dives into her take on the evolution of marketing and lessons she has learned along the way. After freelancing her way through college, Natalie officially established McFarland Productions in 2014 which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same, te...2024-04-0942 min

Leaders Of The WestLeadership, Entrepreneurship, and Daily Routines with Jessie JarvisToday we’re sharing a bit of behind-the-scenes with our third Q&A episode! I recently put up a question box on Instagram for you all to ask questions that I would answer on the podcast. And let me tell ya, you guys delivered! The questions you submitted were SO GOOD. I narrowed the questions down to four that I’ll answer today, but this Q&A series will be recurring on the podcast going forward. The four questions I answer are: Does entrepreneurship come naturally to you and how have you learned to grow that skill...2024-04-0217 min

Leaders Of The WestThe Art of Listening with Vance CroweToday’s guest is Vance Crowe and we’re talking all about the art of listening. Vance discusses his journey from a small-town upbringing to engaging with global technologies, emphasizing the importance of interest-based negotiation and effective listening. He shares insights on building relationships and the value of genuine dialogue with one of many great tips of: being interested vs. interesting. As the former Director of Millennial Engagement for Monsanto, Vance is an experienced negotiator who has spoken before more than 250,000 people, addressing complaints and questions about controversial topics like GMO’s and pesticides. Vance has worked around...2024-03-2633 min

Leaders Of The WestExploring the Most Under-Used Marketing Platform with Jane KasperToday’s guest is my friend, Jane Kasper, and she’s going to share her wisdom and insight on all things email marketing. We’re diving into the effectiveness of email marketing (hello ROI!), tips for crafting quality emails, and even the basics of text marketing including all the regulations that go along with it. If you have a business of any kind, don’t sleep on email marketing any longer!Jane Kasper is the Founder of Glow Group, the leading Klaviyo partner for boutiques using Shopify! As a shop owner herself, Jane has mastered how to design f...2024-03-1946 min

Leaders Of The West3 Pieces of Advice from Jessie JarvisOn today’s episode, I’m giving an update on what we’ve been up to lately at Of The West. Then I’m diving into three separate topics that I’ve been thinking a lot about lately that I want to share. Each of these topics are valuable, but didn’t hold enough weight on their own to have their own episode, so I’m combining them into this “small bites” episode. The topics are the importance of action over procrastination, understanding that situations may worsen before improving, and the significance of giving and receiving grace. Resources & Li...2024-03-1219 min

Leaders Of The WestThe #1 Thing to Change Your Life + Career with Tyson DurfeyToday’s guest is the one and only Tyson Durfey to talk all about mental toughness and the power of mindset. He shares how to cultivate a strong mindset, how to continue to be positive even when you’re in a slump, and the power of always going back to the basics.Tyson Durfey is a World Champion Rodeo Athlete, Speaker, Entrepreneur, and Mental Toughness expert. He has mentored thousands of athletes in his No Limits Mentorship Program and continues to push the boundaries of what is possible on a daily basis. Tyson always says “Teaching is just a...2024-03-0539 min

Leaders Of The WestCreating a Strong Brand Identity with Katie Beal BrownToday is our first episode with a repeat guest! The one and only Katie Beal Brown is back on the show and we’re talking all about creating a strong brand identity. We’re diving into the importance of knowing your audience, the power of storytelling, and the opportunities and challenges that come with being the face of your brand. Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Te...2024-02-2732 min

Leaders Of The WestNever Backing Down from Your Dreams with Trey WasserburgerOn today’s episode, I am interviewing Trey Wasserburger, owner of TD Angus and co-founder of Sustainable Beef. We are discussing the interconnected nature of Trey's operations, from ranching to processing beef within a 15-mile radius. Trey also dives into how necessary it is to have mentors, the power of hard work, and building your mental toughness muscle. He also highlights the crucial role his wife plays in his life and businesses and how to get comfortable with being uncomfortable and taking risks. Trey and his wife, Dayna, are the owners of TD Angus, a registered seedstock ope...2024-02-2035 min

Leaders Of The WestMentorship & Business Strategies with Josi Young of Silver Lining HerbsOn today’s episode, I am joined by former rodeo professional and current owner of Silver Lining Herbs, Josi Young. We are diving into Josi’s rodeo background, his transition to business, and the importance of mentorship. Josi emphasizes the significance of company culture, aligning goals within an organization, and the impact of leading by example. Josi Young is originally from the heart of south central Idaho. His journey has been quite the ride—from growing up in the countryside to chasing his dreams in the world of rodeo and now finding fulfillment in family and entrepreneurship.Hi...2024-02-1343 min

Leaders Of The WestConnecting Freelancers with Clients - The DirectoryToday I am joined by Of The West’s Director of Marketing, Sarah Wilson. We're going to unveil all the details of The Directory and how it will connect creatives with potential clients. We’re discussing the platform’s history, its rebuild for improved user experience, and its focus on serving the agriculture and western industries. The Directory will feature a range of services and various business types. With advanced search capabilities and customizable profiles, The Directory aims to be a comprehensive resource for creatives of all levels and for those looking to hire said creatives.   Resource...2024-02-0636 min

Leaders Of The WestStepping Into Your Potential with Karlee Peterson, Executive Producer at The Cowboy ChannelToday’s guest on the podcast is my friend, Karlee Peterson. Karlee shares her career progression from college finals to the NFR, lessons from her past role at Bass Pro Shop, and her instrumental role in establishing the Cowboy Channel. She reflects on the impact of divine timing in her career, earning respect as a woman in leadership, and the importance of humility and empowering your team.Born & raised in South Dakota, Karlee has a natural passion for agriculture and the western way of life that’s been instilled from a young age. With appreciation for the spor...2024-01-3039 min

Leaders Of The WestUnderstanding Yourself and the Enneagram with Terryn DrielingOn today’s episode, we have special guest Terryn Drieling and we’re talking all about the Enneagram, how it can expedite self awareness, and how it can help us improve both our personal and professional relationships. Terryn shares her Good Movement theory and how it correlates to both livestock and humans and helps us improve our communication.Terryn Drieling grew up on a small feed yard in Northeast Nebraska. She now lives and works on a large ranch in the Sandhills with her husband and their three kids. She believes the stockmanship principle of good movement appl...2024-01-2338 min

Leaders Of The WestImportance of Finding Life in the Small ThingsI know that as a rural woman, it is so hard to make and take time for ourselves. So in 2024 we’re going to change that! On today’s episode, I’m going to share my strategy for ditching the guilt and carving out my quiet/refresh time while juggling responsibilities. It is so important that we prioritize what fills our cup and find peace in the small things. Resources & Links: Art of the Cowgirl: use code JESSIE for 10% off your ticket purchase Get our FREE resource for Writing a Strong Job Description Get our FRE...2024-01-1617 min

Leaders Of The WestBeing a Change Maker with Pat FitzgeraldToday’s guest, Pat Fitzgerald, is the CEO of the National Cowboy and Western Heritage Museum. In today’s episode, Pat shares his diverse background, including roles at Campbell Soup, Citibank, Walt Disney, and Apple, and his journey to becoming the museum's CEO. He discusses the museum's mission to authentically represent cowboy and Native American cultures, the importance of storytelling and technology in engaging audiences, and the balance of tradition and innovation in agriculture and western industries. The conversation also covers the traits of high achievers, advice for entrepreneurs, and Pat's personal values and influences.Pat is curr...2024-01-0936 min

Leaders Of The WestBuilding a Place for Yourself and a Strong Family Relationship with Alex TempletonIn today’s episode, I’m sitting down with Alex (Templeton) O’Connor as we discuss Alex’s life on the ranch, her relationship with her dad, and the joys and challenges of balancing motherhood and ranching. Alex also shares her experiences of being a woman in a male-dominated industry and the importance of being strong-willed. Alex is a 31 year old farmer and rancher living in Northwestern Missouri. She’s living the life she’s always wanted; right in her hometown, working on her family's farming and ranching operation. Her opinion of the "finer things in life" may be a litt...2024-01-0244 min

Leaders Of The WestSetting Your Sights on Self-Awareness and the New Year with Jessie JarvisAs we find ourselves in the last week of the year, it’s so important to reflect back on the past year as well as look ahead to your upcoming goals. On today’s episode, I’m going to share the value of using a data-driven approach as you set goals, the importance of celebrating achievements, and my personal journey of self-awareness and growth. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the A...2023-12-2620 min

Leaders Of The WestSustainably Scaling a Business with Amanda KimesOn today’s episode, I have the inspiring Amanda Kimes as a guest on the show and we’re talking all about scaling a business. Amanda shares the value of having an organized hiring plan, the necessity of slowing down to focus on internal restructuring, and tips when it comes to working with friends. She also shares her insights on embracing failures and the importance of trusting your gut. Resources & Links: Egg cooker Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email...2023-12-1937 min

Leaders Of The WestAgritourism, Agvocacy, and Innovation with Tyler FrobergToday’s episode is jam-packed with nuggets of wisdom and insight from my guest, Tyler Froberg. We’re covering a number of topics such as tips on agritourism, advocating for Ag, and what makes “good content.” Tyler also shares how innovation has been a huge factor in the success of their operation. Tyler Froberg is a 5th generation Alvinite. After Graduating Alvin Highschool in 2010, he served 4 years in the United states army. Once he came home, he attended Alvin Community College and then Texas Tech University where he received a bachelors in Agriculture. Tyler spent a short time as a...2023-12-1243 min

Leaders Of The WestHow to Push Through a Losing SeasonOn today’s episode, I’m discussing the concept of “losing seasons” in both personal and professional life. I share the hardest year of my personal life, with hopes of encouraging you that tough seasons always pass and you can get through them. I also share advice on how to navigate losing seasons in your business with analyzing patterns and strategic planning and preparation. Lastly, I share both a practice and a mindset that will help you get through any hardship; whether personally or professionally.Jessie was born and raised on her family’s cattle ranch in Southern I...2023-12-0529 min

Leaders Of The WestManaging Conflict, Personally and Professionally, with Jeff JonesOn today’s episode I have the honor of chatting with Jeff Jones all about managing conflict. Whether the conflict is personal or professional, conflict is unavoidable, and I’m confident that this episode will give some helpful tips on managing and resolving conflict.Jeff Jones currently serves as CFO for Twisted X, a footwear wholesaler based in Decatur, Texas. Resilient in helping organizations flourish, he pursues the diversity and challenges of all role types. As his leadership skills span across CFO, COO, GM, IT, HR, Sales, Trainer, and Consultant roles, Jones demonstrates that in order to unde...2023-11-2841 min

Leaders Of The WestLeading with Innovation with NCHA Executive Director Jay WinbornOn today’s episode, we have the Executive Director of the National Cutting Horse Association, Jay Winborn as a guest. Jay is so well-respected and admired not only for his leadership style but also for his innovation and forward-thinking. Today we’re diving into the importance of innovation, how to instill a culture of innovation, and the value of building confidence and buy-in amongst your teammates. Jay Winborn has an extensive background not only in the equine industry but in growing and developing brands across all businesses. Prior to being at NCHA, Jay was the E...2023-11-2137 min

Leaders Of The WestHow To Be a Lifelong Learner with BEX Founder Jason AdamsOn today’s episode, we have a special guest, Jason Adams. Jason is the founder and president of BEX Sunglasses. BEX is known for its world-class fit and for being the standard in reliable eyewear. I know first-hand the incredible quality of their product because BEX is all that my husband and I wear so I’m so excited to share this conversation with you. Jason shares his knowledge and perspective on the characteristics it takes to build a business, the importance of being a lifelong learner, and the value of a niche audience. Resources & Links...2023-11-1442 min

Leaders Of The WestQuitting Your Corporate Job and Coming Back to the Farm with Mary Pat SassToday’s guest is the one and only Mary Pat Sass! I am so excited about this conversation because we’re discussing what led Mary Pat to leave her corporate career to come back to her husband's family farming operation and raise her kids as a stay at home mom and become a multi-passionate entrepreneur.I know this topic will resonate with so many listeners because for so many of us, it’s on our heart to leave our corporate job to be more present with our family and our operation. But, the off-farm income is so import...2023-11-0740 min

Leaders Of The WestHow to Add a Revenue Stream to Your Operation with LandTrust Founder Nic De CastroToday we have the coolest guest, Nic De Castro. Nic is full of tenacity and passion, and today he shares his story of founding LandTrust. He talks about the power of trust in relationships, using tech as a connection point between two different audiences, what prepared him to launch a new business, and quite possibly the best part of his story: his growing appreciation for farmers and ranchers since the start of his company. Nic De Castro is an entrepreneur based in Bozeman, MT where he's building LandTrust, a recreation access network that opens up outdoor recreation o...2023-10-3134 min

Leaders Of The West3 Things I've Learned in 3 Years of Of The WestToday’s episode is a celebration of THREE years of Of The West! In honor of our birthday, we have a brand new website and brand refresh that I’m so excited for you guys to see. In this episode I’m sharing why we updated the website and some of the awesome new features it has to serve you better. I’m also sharing three of the biggest lessons I’ve learned in the last three years of business. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, in...2023-10-2429 min

Leaders Of The WestHow To Cultivate Confidence with Lindsay BranquinhoOn today’s episode, I have guest Lindsay Branquinho and we’re talking all about how to cultivate confidence. We cover the importance of getting out of your comfort zone, that action breeds confidence, the value of leaning into who you truly are, and how it’s always worth it to be brave.Lindsay Branquinho is a mother of three, wife of a rodeo cowboy, business owner of 10+ years, and podcast host. She grew up in Northern Arizona to a family with deep roots in agriculture and a rich heritage in the western way of life...2023-10-1744 min

Leaders Of The WestGrowing Through Hardships with Katelyn KaneyOn today’s episode, I have guest Katelyn Kaney as she shares her impressive and inspiring story of navigating and growing through hard times in life and business. Katelyn Kaney is an American businesswoman. She is the CEO of Cattaneo Bros, a handcrafted snacks company, that was founded in 1947 and remains one of the oldest family owned and operated jerky and sausage factories in America. Katelyn’s journey through the loss of her parents and her brother Michael Kaney II, has left her with a renewed mission to raise awaren...2023-10-1040 min

Leaders Of The WestQ&A #2: Getting Personal with Jessie JarvisToday we’re sharing a bit of behind-the-scenes with our second Q&A episode! A few weeks ago, I had you guys submit questions about Of The West; whether the questions were about ranch life, personal life, business or entrepreneurship related - nothing was off limits. With me today is our amazing Marketing Director of Of The West, Sarah Wilson, to put me in the hot seat. Today’s particular questions are a bit more personal and will hopefully help you get to know me a bit better. I’ll share my answers to these questions: What my...2023-10-0329 min

Leaders Of The WestPreparing For the Future While Honoring the Past with Logan IpsenToday we have the president of Western Livestock Journal, Logan Ipsen. I’m so excited to share Logan's career experiences and knowledge with you because his career trajectory is so relatable and encouraging. We cover the challenges and opportunities that come with staying relevant, preparing for the future, and evolving while also honoring the past. Logan Ipsen grew up in Montpelier, ID on a cow/calf operation where he was the fifth generation to be raised. He went on to Utah State University where he received an education in Animal Science and AgBusiness. After college, he was hir...2023-09-2640 min

Leaders Of The WestHow to Create a Life in Western Sports without Industry Experience with Jenna MorrOn today’s episode, I’m joined by Jenna Morr. Jenna has a wide range of experiences and today she shares her story on creating a life in western sports without having grown up in the industry. The power of networking, staying true to your authentic self, and the importance of over delivering are all pieces of her success that we cover today.Jenna Morr grew up in a small town in Indiana and found herself ready to take a leap of faith into the western sports industry. Working at PBR, Cavender's, and now with...2023-09-1938 min

Leaders Of The WestQ&A #1 with Jessie JarvisToday we’re sharing a bit of behind-the-scenes in our first Q&A episode! A few weeks ago, I had you guys submit questions about Of The West; whether the questions were about ranch life, personal life, business or entrepreneurship related - nothing was off limits. You all had great questions and I’m so excited to answer some of them today! With me today is our amazing Marketing Director of Of The West, Sarah Wilson, to put me in the hot seat and ask me these questions.I’ll share my answers to these questions: How and...2023-09-1230 min

Leaders Of The WestEmbracing Change Within Your Career with Tara Vander DussenOn today’s episode, I’m joined by Tara Vander Dussen as we talk all about embracing change within your career, leaning into your unique experiences, and moving forward with where you’re being called. Tara is a dynamic and passionate individual hailing from the beautiful state of New Mexico. As a fifth-generation dairy farmer, she carries on a proud family tradition rooted in the land. While her husband, Daniel, manages the day-to-day operations of his family's dairy farm, Tara has carved out her own niche as an environmental consultant, speaker, online agriculture advocate, and podcaster. Tara's influen...2023-09-0533 min

Leaders Of The WestBuilding A Strong Leader Reputation with Keith MundeeOn today’s episode, I’m joined by Keith Mundee, the President of American Hat Company. Keith is a very successful leader and has been at the helm of many western brands. Today he’s giving us insight as to how he has built his leadership style, qualities he looks for when hiring, tips for managing employees, the power of goal-setting, and so much more! Keith Mundee is the President of American Hat Company and has been in the western apparel industry for the past 23 years. He’s married to his wife of 38 years, Terri, and they have two...2023-08-2934 min

Leaders Of The WestThe Power in Leading by ExampleOn today’s episode, I’m talking all about the power of leading by example. As a leader in any capacity, it is so important to be an encouragement to those around you by walking the walk, not just talking the talk. Life is really less about what we say, and more about what we do, and doing the things ourselves that we expect of others. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep ap...2023-08-2216 min

Leaders Of The WestSolution-Based Entrepreneurship with Mary Heffernan of Five Marys FarmsOn today’s episode, I’m joined by Mary Heffernan of Five Marys Farms. In our conversation, Mary shares their approach of solution-based entrepreneurship, her perspective on including kids on the ranch and in business, and leaning into the hard to persevere past roadblocks. Mary and her husband, Brian, of Five Marys Farms spent years in the business world in Silicon Valley before becoming cattle ranchers almost 10 years ago, alongside their four daughters (all named Mary!) in the mountains of Northern California. Mary has started over 20 small businesses in different industries and shares her knowledge about building a bus...2023-08-1538 min

Leaders Of The WestServant Leadership with Certified Angus Beef President, John Stika, PhDOn today’s episode, I’m joined by the president of Certified Angus Beef, Dr. John Stika. John is sharing his strategies for effective communication, tips on receiving feedback and constructive criticism, and the evolution of leadership in the last 20 years. Most importantly, John shares insight on his servant-hearted leadership style and the importance of a people-first culture. As president of the Certified Angus Beef® brand, John Stika leads a team dedicated to earning the trust of consumers around the world by consistently delivering the best beef experience possible. Through a vision focused on connec...2023-08-0827 min

Leaders Of The WestHow To Set Your Goals SuccessfullyOn today’s episode, I’m sharing how to set your goals successfully. You’ll learn the two different types of goals and a way to keep your goals visual and top-of-mind. I’m talking all about the power of goal setting, how to attack your goals so that you can achieve your big dreams, and the value of setting goals that matter to you and align with your purpose.Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic...2023-08-0126 min

Leaders Of The WestThe Value of Investing In Yourself with Natalie KovarikOn today’s episode, I’m joined by Natalie Kovarik as we chat all about the value of investing in yourself, the power of personal development and the passion and courage it takes to succeed in life and business.Natalie Kovarik is the co-host of the popular podcast Discover Ag as well as the co-founder of Elevate Ag - an online course and community providing producers with the tools they need to successfully advocate and share online. She and her husband live in Central Nebraska where they own and operate Kovarik Cattle Co, a cow-calf operation with a gr...2023-07-2533 min

Leaders Of The WestHow to Inspire a Team with Arizona Ridge Riders Coach Colby YatesOn today’s episode, I’m joined by Colby Yates. We talk about the adjustment from competing as individuals vs. as a team, nourishing relationships with your teammates, and navigating both character traits and skills of each teammate.Colby Yates is no stranger to competing on bull riding’s biggest stages. Throughout his 10-year professional career, Yates made five appearances at the PBR World Finals, qualified for the National Finals Rodeo, was crowned the 2011 Iron Cowboy Champion, and currently is the Co-Coach for the Arizona Ridge Riders, one of the inaugural teams of the PBR Teams. Aside from m...2023-07-1841 min

Leaders Of The WestThe Rapid Fire Round with JessieIn each guest episode, I ask the guest four rapid fire questions. I have thoroughly enjoyed the answers that the guests have given so far and I have been reminded that sometimes the most monumental takeaways are usually very simple at their core. Sometimes we expect answers to be big, groundbreaking things, but in reality, we are often most effective when we don’t overcomplicate things. In today’s episode, I am going to share MY answers to the four rapid fire questions: What is the best piece of business or personal advice that you’ve ever...2023-07-1121 min

Leaders Of The WestThe Importance of Taking Risks with Ranch Water Founder, Katie Beal BrownOn today’s episode, I am joined by Katie Beal Brown, the founder and CEO of Lone River Beverage Company. We’re talking all about the importance of taking risks, how changing your perspective mitigates your fear of risk, and how the personal growth process is far more important than achieving your goal. Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Souther...2023-07-0432 min

Leaders Of The WestUsing Your Voice to Strengthen Agriculture + Western Industries with Tucker BrownIn today’s episode, I am joined by Tucker Brown as he gives us insight on using your voice to strengthen ag and western industries. Tucker shares his strategies for sharing online, how to develop content, combating negativity, the power of focusing on your ideal audience, social responsibility, and so much more. Tucker Brown is a 6th Generation Rancher at the RA Brown Ranch in Throckmorton Texas. They develop and sell 800 registered Black Angus, Red Angus, and Simangus bulls yearly in two annual sales at the ranch. Tucker graduated from Lubbock Christian University and then continued on to...2023-06-2735 min

Leaders Of The WestA Reminder to Keep Going, Even When it's HardIn today’s episode, I want to encourage you to keep going even when it gets hard. We’ll talk about the power of community and connection (especially living rurally), persevering even when you can’t see your destination, and the growth and confidence you gain when you don’t quit. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jes...2023-06-2013 min

Leaders Of The WestHow To Grow a Team and Create a Strong Company Culture with Zach LawlessOn today’s episode, I am joined by Zach Lawless as he shares his inspiring and unique story of resurrecting his family company, Hyer Boots. We cover tips and strategies for how to hire and when, the importance and value of a strong company culture, and looking at trials as challenges not roadblocks. Zach Lawless is the CEO of Hyer Boots. He is a driven entrepreneur on a mission to reignite the legacy of Hyer Boots, a legendary footwear brand known for inventing the cowboy boot in 1875. After rediscovering the history of Hyer Boots in 2018 while exploring his...2023-06-2033 min

Leaders Of The WestHow to Build a Career in Western Sports with Kadee Coffman BlairOn today’s episode, I am joined by industry leader, Kadee Coffman Blair as we dig into some of the strategies she has used to build her career in commentary and broadcasting in western sports. We cover topics such as the power of relationships and networking, how to identify a mentor, being a forever-learner, and not being afraid to put in some hard work. Kadee Coffman Blair is recognized as 40 Under 40 by the Fort Worth Business Press and 20 Under 40 by the Association for Learning Environments. She is the director of business development at CORE Construction. Known as the...2023-06-2033 min

Leaders Of The WestFilling a Need and Fostering a Community in Ag + Western IndustriesWelcome to the first episode of Leaders Of The West! I am beyond elated to welcome you to this podcast and have it be a continued pillar of what we do here. We have a lot of exciting things in store for this podcast, but on this first episode, I’ll be taking it all the way back to the inception of Of The West. Sharing who we are, why we’re here, and the mission of Leaders Of The West. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an ear...2023-06-2017 min

Leaders Of The WestWelcome to Leaders Of The West!Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with hon...2023-06-0902 min