Shows
B2B Marketing PodcastEpisode 154: How Korn Ferry is putting podcasts at the center of its marketing strategyIn this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company's marketing strategy, leveraging the journalism expertise of CMO Jill Wiltfong. We learned how Jill’s career evolved from TV news anchor, to sales trainer and finally into a corporate marketer, and how she translated her media skills to bolster Korn Ferry’s ongoing brand evolution.
Find out why podcasts have become such a critical B2B channel in 2024 and how marketing leaders can use podcasts to facilitate promotion of company thought leader...2024-06-1137 min
The Career Refresh with Jill GriffinThank You Notes and Your Professional Brand: Do You Really Need to Send One?Kristian Schwartz spearheads The Montgomery Group, a boutique search firm he established, specializing in senior-level marketing and media placements. He is known throughout the industry for his thank-you notes. In this episode, we explored the power of thank-you notes and their impact on your professional brand. Whether digital or handwritten, thank-you notes create lasting impressions and show genuine appreciation. In this episode we discussThe benefits of sending thank you notes.What happened when a top company didn't receive any thank you notes from their leading candidatesShould they be digital or handwritten?How do different generations f...2024-06-0425 min