Shows
The Content FixHow to stay legal with your lead magnet with Bobby KlinckIf you're using or planning to use a lead magnet to build you list, here's how to separate fact from fiction on the legal requirements.2020-03-1730 min
The Content FixHow to connect with your ideal audience without resorting to spammy self-promotion with Bobby KlinckIs your ideal customer avatar (ICA) watching the Real Housewives or Seinfeld? And it does it really matter? In this episode, Harvard lawyer turned online entrepreneur Bobby Klinck joins me to dig into the confusion about what really counts when it comes to audience profiling and the information your really need to apply it to your digital marketing. We also take a dive into connecting with your ICA in Facebook Groups including what works and what is so spammy it's going to get you kicked out! 2020-02-1816 min
The Content FixHaving the courage to fail, keep going and ignore the experts with Bobby KlinckHave you ever wondered why people buy from one person and not another? Bobby Klinck is a Harvard educated lawyer who pivoted to running his own online business selling legal templates and, more recently, offering a subscription membership called the Fans First Society. But when he started out, nobody wanted to buy from him. After his first launch, Bobby tallied up the figures and the total was a gut-wrenching loss of more than five figures. Fast forward a year and his business is growing daily and on track to hit the coveted seven figures mark...2019-06-241h 12