Shows
The Content FixHow to build a personal brand and why it’s so important with Neal SchafferIf you want to build a personal brand so that it can support your business or your professional career, this is how to do it. In this episode, I’m catching up with Neal Schaffer to talk about what a personal brand is (and it’s probably not what you think) and how to maximize its potential as part of your marketing. Whether you’re a start-up, established business or climbing the corporate ladder, we’ve dug into all the different scenarios, even for the introverts who are worried about having to be thought leaders if they...2021-04-2741 min
The Content FixThe rise of authentic influencer marketingIf the word influencer makes you cringe, it’s time to rewrite the script with authentic influencer marketing. It’s emerging as the secret organic tactic to combat the pay to play culture of big business social media. In this episode, Neal Schaffer explains what it's all about. You don’t even have to be a Chief Fractional CMO to make it work, although Neal is, and don’t worry – I’m getting an explanation from him on what that’s all about. Turns out I’m one too. In this episode, I challenge Neal to get me past m...2020-09-1543 min