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Showing episodes and shows of
Jim Lauria And Adam Tank
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Water We Talking About?
Steve Werblow: Water + Agriculture Wins Awards
Send us a textSteve Werblow is an accomplished agricultural journalist based in Ashland, Oregon, just north of the California border. He holds a degree from Cornell University's College of Agriculture & Life Sciences, graduating in 1988. Since 1995, Steve has been a freelance writer, covering agriculture on six continents for various magazines. Steve's work has been recognized with multiple awards from the American Agricultural Editors Association/Ag Communicators Network and the Livestock Publications Council. He has been named AAEA/ACN Writer of the Year five times and has earned the organization's Master Writer, Master Photographer, and Fellow ho...
2025-03-19
24 min
Water We Talking About?
Beth Boeh: Speaking The Language of Water
Send us a textBeth Boeh (pronounced bā) is a water industry insider who knows a little something about what you’ve got on your plate. She’s put together a team of strategists, creatives, public relations and media experts who know water and, better still, how to create meaningful content.
2025-03-14
22 min
Water We Talking About?
Shawn Powell: The Wastewater Enthusiast
Send us a textShawn is a Chief Plant Operator and founder of The Wastewater Enthusiast YouTube Channel. He brings a wealth of 'boots on the ground' knowledge into how to communicate wastewater treatment concepts for people considering getting operator certified, as well as tips for vendors interesting in selling solutions to treatment plant leaders.
2025-03-10
29 min
Water We Talking About?
Andrew Dugan: Copywriting in Water
Send us a textAndrew discovered copywriting while working as a water infrastructure engineer. With guidance from seasoned writers, he began leveraging his experience as a manufacturer's representative and civil engineer to support the water sector's demand for writers.Marketing, PR, and communications teams save time and energy by hiring writers who know their industry. WaterWrites' goal is to support water-related utilities, organizations, and companies searching for words that catch attention, change opinions, and inspire.
2024-12-23
17 min
Water We Talking About?
Tom Freyburg: Everyone Has a Story to Tell
Send us a textTom Freyburg spent nearly a decade travelling the globe and reporting on projects from Latin America to the Middle East and Southeast Asia, which opened his eyes to the water challenges and solutions available around the world.A graduate of the University of Exeter, Tom founded Atlantean Media in 2018 as a boutique digital content and media company. Born out of a need to bring engineering-based content to life, the organization now represents and advises public and private-sector clients across the water and climate-tech space. The mission? To connect people to water...
2024-12-20
30 min
Water We Talking About?
Robert Strand: A Film Festival for Water
Send us a textIn this episode Robert Strand, the Founder & Executive Director of the World Water Film Festival, discusses film as a medium for telling water's story. The annual festival is coming up mid November, be sure to check it out here ---> https://worldwaterff.org/2024-film-festival
2024-10-31
23 min
Water We Talking About?
Ravi Kurani: From Poolside Pro to H2Woah
Send us a textRavi Kurani is passionate about building products that help society and the environment. His core focus in recent years has been building Sutro, the world's leading water testing device company. He's also a fellow water podcaster, entrepreneur, and philanthropist.
2024-10-27
21 min
Water We Talking About?
Chris Peacock: Fight Club Rules of Water
Send us a textChristopher Peacock has worn many hats in the water industry; entrepreneur, author, and now CEO / Founder of Agcor, by AQUAOSO. In this episode Chris talks about how to tell water's story to a variety of stakeholders, and not just the same ol' way we've been talking about water for decades.
2024-07-25
21 min
Water We Talking About?
Doug Larson: Water's Preacher
Send us a textDoug is preacher. Yes - that kind. But also a preacher of the value of water! As the President of Ag Water Chemical, Doug has spent countless hours with the agricultural community telling water's story in unique and compelling ways.
2024-06-04
25 min
Water We Talking About?
Milin Patel - Telling Water's Story Through Taste
Send us a textMilin holds one of the rarest titles of our time: water sommelier.Wait... that's a real thing? Yes. According to Patel, a water sommelier is someone who can spark people’s imagination and elevate a drinking water lifestyle as well as teach individuals about a water’s taste, source and its geology. Having vowed his life to advocating for safe, clean water, he puts an honor into teaching people how to respect and appreciate water.
2024-05-21
20 min
Water We Talking About?
Chris Gasson - When Money Meets Water
Send us a textChristopher Gasson is an authority on water finance and markets. After a degree in politics and economics at Oxford University, he worked as a financial journalist and investment banker, before acquiring Global Water Intelligence in 2002. He's built GWI into one of the world's foremost research firms in the water industry, and on this episode he lays bare all of the secrets of the trade in telling water's story.
2024-05-10
19 min
Water We Talking About?
Chelsea Boozer: Going Rogue as a Water Storyteller
Send us a textChelsea is one of the water industries most public - and fun - personas. She currently leads Rogue Water Lab as Executive Director, working to bolster public trust for sustainable water solutions through community engagement and storytelling by equipping, inspiring, and empowering service providers to collaborate with communities and policymakers.
2024-05-03
22 min
Water We Talking About?
Christel Dyer: Water Geek & Children's Book Author
Send us a textAs the Chief of Treatment for HRSD, Christel has a wealth of experience in telling water's story... but she also wears another hat - a first time author of "Lemon and Cedar", an illustrated children's book. Learn more about how she's telling the story of water, the environment, and more in creative ways on this episode of Water We Talking About.
2024-04-26
17 min
Water We Talking About?
David Sedlak: The World Of Water Is Poised For Great Changes
Send us a textDavid Sedlak, Professor at UC Berkeley, is well-known in the world of water. His most recent book, Water For All, explores the myriad of water issues facing the entire world, and how water crises are linked to one another. By applying a passion for water technology and innovation, David understands the demands of water and helps others to do the same.
2024-01-17
22 min
Water We Talking About?
Peter Gleick: The Stories Of Water
Send us a textDr. Peter Gleick, co-founder of the Pacific Institute, is a scientist by trade and prefers using books to tell the story of water. His recently published work, The Three Ages Of Water, tells the story of water as far back as the evolution of our solar system.
2023-11-10
25 min
Water We Talking About?
Tom Ferguson: Becoming A Great Storyteller In Water
Send us a textAfter college, Tom Ferguson, managing partner of Burnt Island Ventures, was an actor. Now, he uses the lessons that he learned in improv class to help in assessing startups and ensuring success.
2023-11-07
31 min
Water We Talking About?
Isaac Pellerin: Life In Water Equals Impact
Send us a textA background in technology helps Isaac Pellerin, VP of Marketing at 120Water, remember that data tells a powerful story. Now, he puts that background to good use by helping to create tools that make life easier for water operators.
2023-09-11
26 min
Water We Talking About?
Robert Wimmer: Never Lose Passion For The Water Industry
Send us a textAfter retiring from the water industry, Robert Wimmer, former CEO of Aqua-Aerobic Systems, realized he still had a lot more to give back to the business. Now, he emphasizes the importance of having a set of core values in the industry and keeping in mind the 5 P’s: Purpose, Passion, People, Products, and Profit.
2023-08-21
26 min
Water We Talking About?
Peter Yolles: Eons Of Wisdom About Water
Send us a textWhen Peter Yolles, founder and managing partner of Echo River Capital, speaks to founders of water tech companies, there is one thing he wants to know: What is their personal “North Star?”
2023-08-04
24 min
Water We Talking About?
Joseph Blackman: Make It Easy For Someone To "Creep" On You
Send us a textAfter a career delivering heavy trucks to utilities and using short training videos to educated operators and supervisors, Joseph Blackman, Founder of Vitendo Training Solutions, finally took the plunge to creating that content full-time. Now, he is an educator and advocate utilizing multiple media spaces: newsletters, podcasts, and videos.
2023-06-26
26 min
Water We Talking About?
Kelley Dearing Smith: Putting Ourselves In Someone Else's Position
Send us a textAfter becoming burned out working TV news, Kelley Dearing Smith took on a new challenge with Louisville Water. Now, the VP of Communications and Marketing helps Louisville Water tell stories -- and it all starts with listening.
2023-06-06
20 min
Water We Talking About?
Joe Zuback: Never Give The Same Presentation Twice
Send us a textOne of the best ways Joe Zuback, Principal at Global Water Advisors, has found to connect with an audience is to establish commonality with them, and he does so by researching each audience in detail before presenting or speaking.
2023-05-08
21 min
Water We Talking About?
Aoife Kelleher: Water Is My Path
Send us a textAs a lover of both science and art, Aoife Kelleher, Business Development Manager at BlueTech Research, started her career using art to promote a science gallery, to make it more accessible for more people. Aoife has carried that approach with her in the water industry, including while working on the Netflix documentary “Brave Blue World”.
2023-04-06
21 min
Water We Talking About?
Travis Loop: Water Is The Medium Of The People Business
Send us a textAs an early adopter of the podcasting medium in the water industry, Travis Loop, Founder & Producer of waterloop, uses his platform to focus on and sharing solutions, as well as sharing success stories, and inspiring people to not give up.
2023-03-03
20 min
Water We Talking About?
Angela Godwin: The Face Of The Water Industry
Send us a textAfter breaking into the water industry with PennWell, Angela Godwin became the face and voice of the industry through her work with Endeavor Business Media, and now as Principal Partner with Rogue Monkey Media.
2023-02-06
24 min
Water We Talking About?
Lorenzo Falzarano: Water Is The Canary In The Coal Mine
Send us a textWhat does the design aesthetic of a logo tell us about a business? Lorenzo Falzarano, founder of Orb, shares his unique perspective on design and talks about how we validate that our water is safe for use and reuse.
2023-01-13
19 min
Water We Talking About?
Hugh Sinclair: The Water Heroes
Send us a textAfter spending a decade working on the utility side of the industry, Hugh Sinclair, Vice President – National Practice Lead For Asset Management at Arcadis, now spends his time focusing on the people who do the work – the heroes of the industry – and finds that understanding someone’s story is the most effective vehicle to create empathy and context around their collaborative partnerships.
2022-12-02
18 min
Water We Talking About?
Mike Wade: Crowdsourced Campaigning & Messaging
Send us a textFor Mike Wade, Executive Director for the California Farm Water Coalition, spending north of $140,000 in crowdsourced funds for an ad and campaign to get the word out to policymakers and the entire country on the devastating effects of the droughts in the west was worth the cost.
2022-11-01
15 min
Scaling UP! H2O
The One With the ‘Water We Talking About?’ Hosts
/*! elementor - v3.7.4 - 31-08-2022 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} Trace Blackmore brings back Jim Lauria, Vice President of Sales and Marketing at the Mazzei Injector Company, and Adam Tank, Chief Customer Officer at Transcend H2O, to the Scaling UP! H2O Podcast. This time, the hosts of the Water Online sponsored podcast Water We Talking About? will discuss how mindmapping, creative storytelling, and teamwork allowed their podcast to elevate the water industry. The...
2022-10-28
44 min
(don't) Waste Water! | Water Tech to Solve the World
[Extract] "What's a podcast? I had no Idea!" - Trace Blackmore - Scaling Up! H2O - Blackmore Enterprises
Trace Blackmore is the Owner of Blackmore Enterprises and the Host of the "Scaling Up! H2O" podcast. The "Scaling Up! H2O" podcast intends to prove to you every week why working in Industrial Water Treatment is the best job in the World. If you're listening from the UK, Singapore, or maybe Denmark, you'll be surprised by the rest of this introduction. But actually, for the majority of water professionals, this water job is quite lonely. Think of it, there are over ten thousand water utilities in Germany or more than seven hundred...
2022-10-12
00 min
Water We Talking About?
Michael Stanley Gallisdorfer: Without Water There’s Nothing Else
Send us a textTo Michael Stanley Gallisdorfer, affectionately known as MSG, the message for water is simple: Water matters. When sharing water’s story, MSG says to make it simple and direct – and use words that everyone can understand.
2022-10-01
18 min
Water We Talking About?
Mary Conley Eggert: Don’t Market Water As Water
Send us a textFor Mary Conley Eggert, Founder of Global Water Works, it’s of the utmost importance to solve the global water crisis in this generation. And that takes everyone working together.
2022-09-16
19 min
Water We Talking About?
Shea Dunifon: Writing The Story As I Go
Send us a textShea Dunifon, aka Lady Caca, the Education Coordinator for Pinellas County Government finds that the best way to share stories is to start with the basics and keep the message simple.
2022-08-19
22 min
Water We Talking About?
Candice Jansen: Love Stories Behind Water
Send us a textCandice Jansen, a water sommelier, gives people a water experience worth remembering by hosting water tastings – elevating water the same way we do wine – allowing others to learn the emotional value of water.
2022-08-01
21 min
Water We Talking About?
Storytelling, Stewardship, And Educating The Public
Send us a textBeing a steward and educator for the water industry in his community is of the utmost importance for Jeff Kalmes from the Billerica Water Resource Recovery Facility.
2022-07-07
24 min
Water We Talking About?
Building As You Hear
Send us a textFor Herve Buisson from Veolia Water Technologies, when it comes to effectively communicating with an audience, it takes listening, looking for non-verbal signals, and being an interesting and engaging presenter.
2022-06-29
24 min
Water We Talking About?
Owning Your Personal Brand & Narrative Online
Send us a textWhen it comes to your online presence, you own and control your personal narrative, so says Austin Meyermann, the Water and Wastewater Industry’s Headhunter.
2022-06-07
23 min
Water We Talking About?
When You Give, People Give Back
Send us a textFor Trace Blackmore, it’s all about helping others. When you help others, they innately help you, too. The host of the Scaling UP! H2O podcast loves to give and is encouraging others to join him on the World Vision Global 6K for Water, too.
2022-05-13
28 min
Water We Talking About?
Successful People Are Adaptable
Send us a textAfter cutting her teeth in the news business as a journalist and news anchor, Andrea Hay now helps shape the story of the water industry as the Director of Communications for Green Bay Water Utility.
2022-04-19
25 min
Water We Talking About?
We All Have The Tools To Communicate
Send us a textUtilizing her experiences as both an engineer in the water industry and an art history buff, Susan Guswa, from Woodard & Curran, has learned that there is no one way to communicate or share stories and finds value in meeting people where they are to communicate effectively about projects and their importance.
2022-04-05
21 min
Water We Talking About?
Bridging The Gaps In Storytelling In Irrigation And Agriculture
Send us a textIn order to move the irrigation and agriculture industries into the future, Cassandra Toves knows it takes more than just technology to do so. It comes down to relationship-building and knowing how to tell your stories -- and share your content -- with your audiences in different ways.
2022-03-15
23 min
Water We Talking About?
Teaching Water Engineers To Become Better Storytellers
Send us a textBetween supporting innovation in the water sector and helping engineers learn how to share their stories with utilities, Jen Murphy from Parametrix believes integrity and technical competency paired together help build trust between utilities and engineers.
2022-03-01
28 min
Water We Talking About?
Alex Passini: Going Beyond Brand Recognition
Send us a textFrom conducting webinars to sharing water industry news and tips, Alex Passini from AWC Water Solutions talks about what it takes to build a community.
2022-02-15
23 min
Water We Talking About?
Walid Khoury: Journey To Becoming A Water Influencer
Send us a textFrom engaging polls on LinkedIn to gaining business through social media engagement, Walid Khoury, General Manager for Desalytics, talks about what it takes to be a pro when it comes to engaging with the water industry on social media.
2022-01-15
24 min
Water We Talking About?
Lila Thompson: Making Space To Connect
Send us a textIn addition to being a facilitator and connector in local communities with British Water, Lila Thompson also teaches suppliers how to share captivating stories.
2022-01-04
20 min
Water We Talking About?
Sivan Zamir: Guerilla Marketing Tips For Water Industry Innovators
Send us a textPrior to joining Xylem to head up their Innovation Labs, Sivan Zamir cut her teeth on grassroots marketing with water industry startups. In this episode, Sivan shares the tactics and guiding philosophies she developed to get her companies noticed.
2021-12-15
24 min
Water We Talking About?
Cristina Ahmadpour: Changing The Procurement Process Through Storytelling
Send us a textWhen it comes to working with utilities, Cristina Ahmadpour says it all comes down to understanding their story, their goals, and working to build a relationship based on trust and understanding.
2021-12-01
27 min
Water We Talking About?
Reaching 100,000 Potential Customers Through Podcasts, Webinars and Blogs
Send us a textWhen Richard Restuccia started his first Company blog back in 2010, who would have thought that his content syndication efforts would lead to a training and engagement practice now generating over 100,000 views of Jain Irrigation’s podcasts, videos, webinars, and website content.
2021-11-15
23 min
Water We Talking About?
Simone Callioni: Nurturing Through Relationship Marketing
Send us a textRecognizing that the majority of sales presentations in the water industry put participants to sleep, Callioni began experimenting with a new breed of engagement – one he refers to as relationship marketing, utilizing modern communication tools and dependent on the deep knowledge from within his organization seldomly shared with others.
2021-11-01
25 min
Scaling UP! H2O
Industrial Water Week 2021: Careers Friday
My name is Trace Blackmore and I’ve had the honor of celebrating Industrial Water Week with you each day this week! Each year that we celebrate Industrial Water Week, it gets better. Today is all about the fact we all have a career in industrial water treatment. Think about all of the jobs you could have had that are not this job, and how lucky are you that you chose a career in industrial water treatment? Nation, I hope this job is more than a job to you. I hope you love it, I hope you res...
2021-10-08
35 min
Water We Talking About?
Visually Selling Your Water Solutions: Pictures Worth A Thousand Words
Send us a textHow many international models are heading up companies in the water and wastewater industry? As the youngest environmental engineer in New Zealand, Zac MacFarlane is bringing a unique appreciation for aesthetic design to visually showcase the installations and success stories of Clemens Water Engineering and the Pure Group.
2021-10-04
25 min
Water We Talking About?
Converting Complexity Into Value Your Customers Will Understand
Send us a textWim Audenaert, CEO and Founder of AM-TEAM, explains the hardware and software tools he uses to translate the deep science behind his company’s mission into commercial value for the water industry. Among other advice, Wim encourages listeners to be authentic and not overthink their narrative.
2021-09-15
28 min
Water We Talking About?
Björn Otto: Revolutionizing Water And Wastewater Industry Marketing
Send us a textRecognizing the conservative and technology-focused nature of the water and wastewater industry, Björn Otto shares some of the modern marketing methods he deploys to help companies grow within the context of the water and wastewater market.
2021-08-15
25 min
Water We Talking About?
Developing Messages And Themes In Support Of Your Mission
Send us a textJohn Farner, Chief Sustainability Officer for Netafim and previous Industry Development Director for the Irrigation Association, discusses the importance of being mission-driven in your communication strategy and shares some examples of how to successfully develop and deploy marketing tools and messages built around themes in support of your business development outcomes.
2021-08-01
31 min
Water We Talking About?
Antoine Walter: A Lesson For Water Equipment Suppliers In Elevating Your Marketing To The Next Level
Send us a textAntoine Walter, Senior Business Development Manager for Georg Fischer, discusses his unique marketing approach with Adam and Jim. As Antoine explains his interest in the topics and guests he engages with to create his (don’t) Waste Water podcast and associated compilation book, his passion for our industry and the method behind his creative and entertaining madness shines out.
2021-07-15
30 min
Water We Talking About?
Influencing Tips From Around the Water Industry and Beyond
Send us a textAs President of Bluefield Research, Reese Tisdale has a unique view of the water sector, interacting with water utilities, vendors, investors, and industrial customers. Reese shares his opinions on who in the water sector is telling their story right and offers up some examples from other industries that those in the water sector could learn from.
2021-07-01
24 min
Water We Talking About?
Mae Stevens: Helping The Water Sector Advocate For Itself
Send us a textThe Federal government plays a significant role in water project development, through both funding and regulating the industry. Water sector champion Mae Stevens shares how we as water professionals need to play an important role in influencing our congressional representatives and senators to win support of what we need to advance business opportunities.
2021-06-15
26 min
Water We Talking About?
Jeff Hobbs: Put Valuable Content Where Your Customer Will Look
Send us a textAs former VP of Technology for San Jose Water, Jeff Hobbs shares his customer view and experience to help vendors stand a better chance of winning a private utility’s attention. Recognizing how difficult it is for vendors to locate the right advocates from within, Hobbs suggests anticipating and then showing up where your customers are looking for information.
2021-06-01
23 min
Water We Talking About?
Manny Teodoro: Lessons In Content Sharing To Win Your Water Audience
Send us a textManny Teodoro, Associate Professor at the University of Wisconsin’s La Follette School of Public Affairs and water/wastewater industry blogger, brings an academic’s unique insight into the world of engaging audience in this lively conversation that touches on “research not me-search”, a 200% email open rate, having something interesting to say and telling it to someone who cares.
2021-05-15
24 min
Water We Talking About?
Dan Keppen: Expanding Your Solution Story To Reach Diverse Stakeholders
Send us a textDan Keppen, Executive Director of the Family Farm Alliance, is a seasoned master of engaging diverse stakeholders in support of his cause. In our latest episode, Dan discusses how to develop points of shared value with others and the importance of regular communications in building and informing a robust network.
2021-05-01
31 min
Water We Talking About?
Melissa Meeker: Building Your Social Media Following
Send us a textMelissa Meeker, CEO of The Water Tower, discusses her approach to embracing modern marketing channels to create a more collaborative and interactive union between vendors, utilities and the general public.
2021-04-15
18 min
Water We Talking About?
Corey Williams: Go-To-Market Transformation And The 6-Figure PowerPoint
Send us a textCorey Williams, CEO of SmartCover, reflects on his past experience leading Optimatics through a go-to-market transformation. Corey explains how to think differently about learning the why in why your company is in business and the importance of understanding your why before connecting with utilities.
2021-04-01
26 min
(don't) Waste Water! | Water Tech to Solve the World
S2E10 - How to Master Kick-Ass Storytelling, Skyrocket your Water Narratives and Boost your Sales?
with 🎙️ Jim Lauria - VP Sales & Marketing at Mazzei Injector Company & with 🎙️ Adam Tank - Director, Software Solutions at Transcend Water 💧 Adam & Jim are the co-hosts of the "Water We Talking About?" Podcast What we covered: 🍏 Why two seasoned water professionals and conference speakers embarked on a podcast journey - and what they aimed to fix in the water industry 🍏 Why many water professionals, industry experts, and... podcasters fail at connecting with their market - and how to fix it 🍏 How partnering with a Behemoth online media helped our Boomer/Mill...
2021-03-17
50 min
Water We Talking About?
Arianna Shipley and Stephanie Corso: Earning Your Communication ROI
Send us a textThe H2duO explain how budgets shouldn’t limit your creativity in communicating with your customers. Learn how a grassroots communication strategy raised the profile and dollars for Communications by first saving today’s most valuable asset – time.
2021-03-15
34 min
Water We Talking About?
Peter Fiske: A Tinder For Water Nerds
Send us a textPeter Fiske, Executive Director at the National Alliance for Water Innovation (NAWI) talks about building a “Tinder for water nerds” and reflects on the importance of delivering valuable content beyond the product from his time as CEO of Pax Water Technologies.
2021-03-01
29 min
Total Movie Recall
TMR 058 – The Princess Bride
This week on Total Movie Recall, we take a hard pivot from all the toxic masculinity of weeks past and Steve shows his gentle, romantic side. Somehow, Ryan makes this about his sad sack heartache but in the end, everybody calms down and moves on with a nice mutton, lettuce, and tomato sandwich. The Princess Bride (1987) d. Rob Reiner w. William Goldman Starring: Cary Elwes Mandy Patinkin Robin Wright Chris Sarandon Christopher Guest Wallace Shawn André the Giant Fred Savage P...
2021-02-16
1h 23
Water We Talking About?
Megan Glover: Creating A Customer Ecosystem
Send us a textMegan Glover, Founder of 120Water, discusses the inspiration for her innovative startup and the unique approach she has taken to creating an ecosystem of customers based on understanding their informational needs, with a Lego brick or two thrown in for good measure.
2021-02-15
26 min
Scaling UP! H2O
181 The One Where Water Geeks Talk About Social Media
I am thrilled to introduce you to two water geeks who love water AND talking about water just as much as I do; friends, bloggers, writers, and the hosts of the podcast “Water We Talking About?”, Jim Lauria and Adam Tank. Today Jim and Adam will talk about how to become a water advocate by using social media. Jim Lauria is the VP of sales and marketing for Mazzei Injector Company. He got his chemical engineering degree from Manhattan College, has been working in water for 20 years. Adam Tank has been working in the water indu...
2021-02-12
50 min
Water We Talking About?
George Hawkins: Building a Valuable Relationship with your Customers
Send us a textGeorge Hawkins, Founder of Moonshot Missions, discusses some of the critical communication hurdles he faced as General Manager of DC Water and outlines an approach to information that any vendor in the water industry could follow.
2021-01-31
29 min
Water We Talking About?
Paul O’Callaghan: Using NETFLIX and Liam Neeson To Tell Your Story
Send us a textPaul O’Callaghan, CEO and Founder of BlueTech Research and Brave Blue World Foundation, explains how with no experience in filmmaking, he and his fellow contributors conceived of the Brave Blue World movie to raise the profile of the water industry and how they worked with NETFLIX to take their story worldwide.
2021-01-15
27 min
Water We Talking About?
Introducing "Water We Talking About?"
Send us a textWater and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
2020-12-10
01 min
Wiki Politiki with Steve Bhaerman
Jim Lauria and Adam Tank - “Resetting” Water
Jim Lauria and Adam Tank – “Resetting” WaterWater Is A WE-Source But Not a FREE SourceAired Tuesday, July 21, 2020 at 2:00 PM PST / 5:00 PM ESTInterview with “Hydro-luminaries” Jim Lauria and Adam Tank“We humans, without water, we’re sunk.” — Swami BeyondanandaA benefit of the current COVID-19 crisis – if there is one – is that it offers human society a chance to stop, to pause, and if we are wise, to hit “reset.” Reset suggests a stop in linear action, and then using the pause to access the wisdom that “busyness as usual” keeps us from seei...
2020-07-22
56 min