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Jimmy McKay
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PT Pintcast - Physical Therapy
Why You’re Overpaying to Get Underpaid in PT
Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.???? What You'll Learn:Why traditional reimbursement is broken — and what to do insteadHow to use social media and media monetization to scale beyond the tableThe mindset shift from practitioner to content-powered business ownerReal talk about fair pay, "quality care," and licensing fearsWhy some PTs still push back against innovation????️ This episode is fire for:
2025-12-23
1h 02
PT Pintcast - Physical Therapy
Why Your PT Marketing Isn’t Working (And What to Fix)
In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results.Topics Covered:Why visibility ≠ successThe danger of targeting “everyone”How to develop clear psychographic profilesCreating emotionally relevant content in healthcareExamples of content that converts (and doesn’t)Guest: And...
2025-12-22
1h 03
PT Pintcast - Physical Therapy
The PT Funnel Is Broken: Why Patients Don’t Start
Clinic owners and physical therapists — this one’s a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You’ll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding.What You’ll Learn:Where patients are dropping off — and whyWhy your intake form is probably working against youHow self-referral is flipping traditional marketingConcierge PT pricing and perception...
2025-12-19
1h 04
PT Pintcast - Physical Therapy
The Revenue Model PT Clinics Are Missing: Live Selling + Trust
Live selling. Retail revenue. Trust-based care delivery. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explain how PTs can tap into rising demand for elder care and retail-style revenue streams. Learn how to position your clinic as a trusted resource—not just for therapy, but for products, caregivers, and lifestyle support.What You’ll LearnHow to generate $5K in 3 days using value-stacked offersWhy PT clinics should sell like optometrists and bike shopsThe “unlicensed companion” model that’s disrupting elder careDrop-shipping and affiliate sales: passive income from trustHow to create real value...
2025-12-17
1h 02
PT Pintcast - Physical Therapy
Marketing Doesn’t Work — Unless You Do THIS!
Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)Series: PT PintcastGuest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheneyHost: Jimmy McKay | ptpintcast.comWhat You’ll Learn:Why marketing fails when it doesn’t match real buyer behaviorThe problem with “patchwork” brandingWhy Apple’s marketing works and yours doesn’t (yet)How to fix mushy positioning statementsThe power of speaking directly to your ideal audienceWhy motion ≠ progress[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)[00:04:1...
2025-12-16
59 min
PT Pintcast - Physical Therapy
How a Radio DJ Became the Voice of Physical Therapy
???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we’re bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast.In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content, and a pint of beer to create one of the most influential brands in physical therapy.???? What you’ll learn:How Jimmy transitioned from rock rad...
2025-12-15
58 min
PT Pintcast - Physical Therapy
How to Make Physical Therapy Irresistible Again
This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss:Why most PT associations are too slow to actHow red light therapy, cold plunges, and saunas are shifting public perceptionWhat PT clinics can learn from gyms, influencers, and high-ticket brandsThe 3-circle model for non-dues revenue and media expansionWhy cash-based clinics win the speed gameHow Gen Z is shaping the new “maximalist” health economy???? Resources Mentioned:Dave Kittle’s PracticeMcKinsey Future of Wellness ReportPT Pintcast YouTube Channel???? Subscribe, share, and leave...
2025-12-09
1h 06
PT Pintcast - Physical Therapy
The Free MBA for Physical Therapists
PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it.In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026.You’ll hear:How one LinkedIn post attracted dozens of volunteer instructorsWhy PTs struggle with business (fear, uncertainty, no roadmap)How the year-long curriculum is structured (monthly themes + weekly micro-lessons)Why finance, operations, leadership, cultur...
2025-12-03
33 min
PT Pintcast - Physical Therapy
How Physical Therapists Are Monetizing Credibility Without Selling Out
Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence.???? Topics Covered:How Tony Maritato monetizes product videos ethicallyPricing structures: "good, fast, cheap — pick two"The psychology of perceived value in clinical and content workLive selling, platform reach, and licensing rightsBuilding systems to automate brand outreach repliesWhy PTs are primed to succeed in the creator economyReal examples from their ow...
2025-12-02
1h 00
PT Pintcast - Physical Therapy
Healthcare Shouldn’t Be Boring: A Tangent with The ED DPT
This was supposed to be PT Book Club.Instead, Jimmy and The ED DPT rebuilt healthcare from scratch.In this episode:Why adult hospitals feel terribleWhy kids’ hospitals feel amazingHow Man Cave Health gets thousands of men screenedThe power of designing for humans, not checklistsWhy PT events need new names (no more “conclaves”)The case for Mega TicketsCommunicating your value without feeling grossOne of the best tangent episodes we’ve ever had.????️ Guest: Rebekah Griffith, The ED DPThttps://theeddpt.com/
2025-12-02
56 min
PT Pintcast - Physical Therapy
PT’s Existential Crisis: What Now?
Episode Summary:The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models and offering an inspired, action-oriented vision for creators, clinicians, and associations alike.Whether you’re running a clinic, building a brand, or looking for more meaning — this is your reminder: you are not just a biller. You are a builder.Takeaways:Loan caps ≠ death sentence. They might be the wakeup...
2025-11-25
59 min
PT Pintcast - Physical Therapy
Useful > Difficult: Building a PT Brand That Actually Connects
Guest:Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare BillingIn This Episode:Tony and Jimmy break down the real reasons PT content flops (and how to fix it).Why creating content that’s useful always wins over “content that’s hard to make.”How one YouTube video brought in 11,000 views without paid promotion.Why PT student loans might need to be capped — and what that means for the profession.The “Three Doors” strategy to turn strangers into patients, students, and superfans.Links & Resou...
2025-11-21
57 min
PT Pintcast - Physical Therapy
What’s a PT Worth? Value, Cost, and Why Most Get It Wrong
Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.Featured Guests:???? Tony Maritato — Learn more on his YouTube: Learn Medicare Billing???? Dave Kittle — Watch his show: The Dave Kittle Show???? Host: Jimmy McKay — Link...
2025-11-19
59 min
PT Pintcast - Physical Therapy
David Fathalikhani: Live at APTA's Future of Rehab Therapy Summit
Jimmy McKay and Katie Sutton speak with David Fathalikhani, live from APTA's Future of Rehab Therapy Summit.
2025-11-05
37 min
PT Pintcast - Physical Therapy
6 PT Side Hustles That’ll Make You Money in 2026
PTs — ready to make more money without burning out in the clinic?In this week’s “Six Pack” episode, Jimmy and Tony drop the 6 best side hustles for physical therapists in 2026.They break down what each hustle is, how to start it, how much it costs, and how much you can actually make:???? Teleconsulting + RTM (recurring online revenue)???? Corporate Mobility Partnerships (B2B contracts)????️♂️ Local Performance Pop-Ups (fun, profitable community events)⚡ Performance Coaching for High Performers (monthly retainers)Whether you’re side-hustling for freedom or future-proofing your career, this episode gives you actionable...
2025-10-30
55 min
PT Pintcast - Physical Therapy
How to Build a Cash-Based PT Clinic You Can Actually Sell
How to Build a Cash-Based PT Clinic You Can Actually SellDave Kittle and Tony Maritato (with Jimmy in transit) go deep on what really makes a physical therapy practice valuable—and sellable—without chaining the owner to a treatment table. They break down the core systems (SOPs, hiring pipelines, retention), whether paid ads beat organic, and the ethics of charging more for high-friction patients (“personality tax”). They also touch on selling white-label supplements, liability concerns, and what to do when online reviews go off the rails.You’ll learn:W...
2025-09-25
57 min
PT Pintcast - Physical Therapy
Leading in the AI Era
What does it really mean to be a leader in today’s complex healthcare world? In this conversation, Jimmy McKay sits down with two long-time friends and leadership pros — JJ and Lucas — to challenge outdated leadership myths and offer a roadmap for leading with empathy, clarity, and impact.Whether you're a clinic owner, healthcare manager, or a PT looking to step into more responsibility, this episode breaks down the shift from old-school top-down authority to human-centered leadership that actually works.In this episode, we cover:Why mentorship might be hol...
2025-07-09
57 min
PT Pintcast - Physical Therapy
APTA Future of Rehab Therapy Summit: PREVIEW
Katie Sutton and Jimmy McKay dive into the major shakeups coming in rehab therapy:- The PT/PTA/OTA workforce shortage and why high schoolers are choosing other paths- The power of *unpacking* a career before diving in- 5–10% innovation boosts that actually stick—no panaceas- Why PTAs and digital tools are set to shoulder more care (and business!) load- The importance of leaning into *unsafe* zones first — “luck favors the bold”Tune in from DC as we head to th...
2025-07-07
33 min
PT Pintcast - Physical Therapy
Why 50 Podcast Downloads Matter More Than You Think
In this episode, Jimmy McKay sits down with podcasting legend Dave Jackson of School of Podcasting to answer a key question for healthcare providers and clinic owners: Is podcasting worth it if your show is small?Dave shares insights from nearly 20 years of podcasting experience, including:Why 50 downloads could outperform 5,000 YouTube viewsWhat makes a podcast “successful” beyond numbersThe case for audio-first content and short-form videoReal-world examples from niche creators (including chameleon breeders
2025-06-30
50 min
PT Pintcast - Physical Therapy
Ditch Insurance, Build Freedom: Cash Practice Strategies That Work in 2025
In this value-packed episode, host Jimmy McKay sits down with Aaron LeBauer, a leading voice in the cash-based physical therapy world, to bust myths, challenge industry assumptions, and unpack what actually works when building a profitable PT business today. They cover the evolution of PT opportunities post-pandemic, how to position your services in a shifting economy, pricing strategies, the reality of insurance limitations, and why creating genuine value always trumps traditional pathways.Whether you’re a new grad or a seasoned PT, this episode will reshape the way you think about the future of ph...
2025-06-24
34 min
PT Pintcast - Physical Therapy
How Therapists Can Sell Without Feeling Icky
Episode Highlights:Referral Insights: Clinicians share why asking outright—or subtly—for referrals is crucial, and how patient follow-up (calls/emails) prompts results. Role-playing helps staff find comfortable scripts.Therapist Conviction: Healing effectiveness increases when clinicians genuinely believe in interventions—conviction influences patient decisions.GPT‑Generated Scripts: Leverage AI tools (like ChatGPT) using persuasive frameworks (Hormozi, Cialdini) to generate patient-friendly referral prompts.Product Sales & TikTok Shop: Therapists explore new income via affiliate marketing. Understanding affiliate structures (TikTok cut vs direct deals) and how “creator communities” amplify reach.Collective Strategy: Imagine a collaborative PT content network—sharing product/tech videos to grow...
2025-06-20
1h 00
PT Pintcast - Physical Therapy
How Sharing Patient Stories Can Transform Your PT Business
What if a single Instagram post led to your next top referral partner? In this episode, Jimmy McKay is joined by Dave Kittle and Tony Maritato to break down the power of real patient content, community trust, and creating before you’re “ready.” You’ll hear how a free golden ticket visit turned into a viral story and why content is the gateway to opportunity — even if no one’s watching (yet). Plus, how AI is helping therapists reduce cognitive load and focus more on patient care.Resources & Links:
2025-06-17
1h 02
PT Pintcast - Physical Therapy
Are PT Mills Bad? The Debate Nobody Wants to Have (But Needs To)
In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system.Topics Covered:Clinic scheduling & reimbursement challengesPerception vs. reality: What “mill” clinics get right (and wrong)The power of telehealth: Turning intake calls into evaluationsHow trust is built (or broken) before the first visitLeveraging Medicare’s current rules to innovate ser...
2025-06-13
1h 01
PT Pintcast - Physical Therapy
Broadway Needs Better PT: Marissa Schaefer on Reconditioning and Recovery
What does it take to keep Broadway performers injury-free and on stage? Marissa Schaefer, PT and founder of FlySpace in NYC, joins Jimmy to unpack the challenges of performer rehab and why most PT models aren’t built for this level of demand.We talk about the “reactive” care systems that dominate the industry, the concept of reconditioning after injury, and how PTs can better serve high-performance artists.Topics Covered:A day in the life of a Broadway performerThe biggest gaps in performing arts healthcareHow PTs can become better...
2025-06-12
29 min
PT Pintcast - Physical Therapy
Is AI Coaching the Future of Physical Therapy?
In this episode of PT Pintcast, Jimmy McKay talks with Dave Kittle and Tony Maritato about the cutting edge of physical therapy and healthcare delivery:What Apple’s new AI coaching platform means for PTsHow behavioral science is changing patient engagementWhy some of the most forward-thinking PT clinics don’t take studentsWhat defines a PT mill, and why the profession needs a clearer answerHow remote monitoring and storytelling can shape better outcomes
2025-06-11
56 min
PT Pintcast - Physical Therapy
This Is How Physical Therapists Should REALLY Be Marketing in 2025
In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.Topics Covered:How De Beers built billion-dollar meaning — and what PTs can learn from itWhy “primary care PT” might be a branding trapHow clinics like Rehab 2 Perform show (not tell) their valueThe power of focusing your message to grow fasterA cautionary tale: $573,000 refunded due to a Medicare membership mistakeConnect wi...
2025-06-10
1h 01
PT Pintcast - Physical Therapy
PT Clinics Are Media Companies Now. Act Like It.
In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs.What You’ll Learn:How to structure content seasons that actually drive businessWhy “day-in-the-life” videos may be the best recruiting tool no one is usingThe psychology behind clinic branding and commitment over applicationsHow to outsource video and content without lifting a fingerThe future of content...
2025-05-27
58 min
PT Pintcast - Physical Therapy
The #1 Mistake PT Clinics Make with Billing (And How to Fix It)
Burnout, billing chaos, and low reimbursement are crushing PT clinics — but it doesn’t have to be that way. In this episode, Jimmy is joined by Aaron Bauer and Averil Sutcharfrom Athelas, a tech-first company tackling healthcare’s toughest problems using real-time data, automation, and AI.They share their journeys from practicing PTs to clinic advisors, and how they’re helping teams reclaim time, improve margins, and actually enjoy patient care again.In This Episode:Why most PTs are doing too much and charging too littleThe silent killers: poor cla...
2025-05-26
39 min
PT Pintcast - Physical Therapy
Can Debt Actually Help PTs Grow? Yes — Here's How.
In this bold and future-focused PT Breakfast Club, Jimmy, Dave, and Tony tackle debt, growth, AI, and intake innovation in physical therapy. From how to buy a practice using only $50K, to why patient forms need a serious AI upgrade, this episode hits hard on what matters now — and what’s coming next.In This Episode:Debt as leverage vs debt as riskBuying vs building a PT practiceShould students still go $100K+ into debt for a DPT?Why “clipboard intake” needs to dieUsing AI to personalize patient experienceCould AI replace PTs… or just make them...
2025-05-22
1h 00
PT Pintcast - Physical Therapy
Should You HIRE or OPTIMIZE?
In this jam-packed episode, the trio of Jimmy, Dave, and Tony break down key financial, operational, and strategic considerations for PT clinic owners. Whether you're hiring, optimizing, or acquiring — you'll walk away smarter.Featured Guests:
2025-05-16
57 min
PT Pintcast - Physical Therapy
Redefining Success in PT: Clinic, Concierge, and Career Freedom
Feeling stuck or burned out in your physical therapy career? You're not alone — and you're not without options. In this episode, we talk with Cody about how service trips, career pivots, and blending clinical skills with entrepreneurship helped him design a career that reignited his passion for PT. If you're wondering if you can love being a PT again — or if you can change without quitting — this one's for you.Learn more about starting your own podcast with PT Pintcast Media: https://www.ptpintcast.com/Subscribe to PT Pintcast:Apple PodcastsSpotifyYouTubeFollow us:LinkedIn - Jimmy McKayI...
2025-05-12
33 min
PT Pintcast - Physical Therapy
Why Culture Beats Size in Physical Therapy Practice Growth
This week on PT Pintcast, Jimmy McKay sits down with Dave Kittle and Tony Maritato to tackle one of the biggest questions facing physical therapists today: Should you go big, go solo, or go home?We explore the real differences between working in corporate PT chains vs. independent practices. Plus, we highlight how organizations like Fox Rehab scaled without losing their culture — and why that’s the key to long-term retention and success.Topics covered:The solopreneur revolution in physical therapyWhy PTs are leaving corporate chains for boutique and niche practicesHow small clinics can win...
2025-05-10
45 min
PT Pintcast - Physical Therapy
4 Questions to Reinvent Your Career
Many physical therapists and PTAs hit a career crossroads—burnout, stagnation, or the itch to try something new. In this episode, Jimmy and Katie Sutton from PTA+ podcast walk through a 4-question framework inspired by James Clear to help you rethink your next move.If you’ve ever asked yourself: "What else can I do with my skills?" or "Am I stuck in this role forever?" — this episode is for you.
2025-05-09
43 min
PT Pintcast - Physical Therapy
Exercise, Rehab & Zero Gravity: This is NASA Physical Therapy
NASA PT Danielle Anderson and strength coach Corey Twine give us an inside look at how they train and protect astronauts before, during, and after missions. From heart rate monitoring to resistance training in space, they break down the science behind keeping the human body strong when gravity is gone.Topics Covered:Astronaut rehab & loading strategiesHow space changes musculoskeletal healthThe future of strength training gear in orbitNASA’s data-tracking tools (RPE, HR, etc.)Planning for Artemis & injury preventionFollow PT Pintcast & Stay Connected:Website: https://ww...
2025-05-08
34 min
PT Pintcast - Physical Therapy
Steal This Strategy: Pizza, Challenges & the PT Clinic Growth Hack
In this episode of PT Pintcast, Jimmy McKay is joined by Dave Kittle to talk about rethinking how physical therapy clinics market, grow, and make financial decisions. From building community “challenge” events to uncovering hidden financial inefficiencies, this episode is a tactical roadmap for clinic owners.We cover:Creative event-based marketing (like Pizza Wars & Health Trails)Why most PT marketing events failBuilding better incentives to attract your real audienceHow to structure a financial health checkup for your practiceOut-of-network billing strategy (and what it can really pay)Tools & resources mentioned:Blaze Pods for on-site PT chal...
2025-05-06
34 min
PT Pintcast - Physical Therapy
"Do or Do Not”: Star Wars Lessons Every Physical Therapist Should Know
If you're a physical therapist, clinic owner, or healthcare leader looking for fresh mindset shifts, this Star Wars-inspired episode will hit you harder than a Wookiee hug. Jimmy and Dr. Rebecca Griffith break down seven iconic Star Wars quotes and translate them into practical leadership, mindset, and patient care strategies — all through a PT lens.
2025-05-05
34 min
PT Pintcast - Physical Therapy
The Note Ninjas: Burnout - Proof Documentation for PTs & OTs
Nicole and Stephanie, aka The Note Ninjas, are an OT and PT duo teaching therapists how to cut documentation time without cutting corners. In this episode, they join Jimmy to talk about their personal breaking points, how they created a better way to document, and why creative treatment doesn’t have to come at the cost of defensibility or compliance.They also preview their upcoming CEU-approved virtual summit, where therapists will walk away with actionable documentation strategies and treatment ideas that actually help real humans.
2025-05-01
21 min
PT Pintcast - Physical Therapy
Clinic Retail That Feels Good: Paul Timko on Patient Outcomes and Profit
Physical therapists often shy away from clinic retail, fearing they’ll come off as "salesy." Paul Timko from Stop Pain Clinical joins us to explain why selling isn't sleazy — it's smart. Paul shares how smart retail strategies improve patient care, strengthen home exercise compliance, and even grow your clinic’s revenue. Plus, learn about his Clinic Retail Mastermind and how it’s helping PTs nationwide level up without selling out.In This Episode:Why PTs resist retail — and why they shouldn'tReal examples of retail boosting outcomesEasy ways to start offering products ethicallyWhat the Clinic Ret...
2025-04-30
25 min
PT Pintcast - Physical Therapy
The Six-Hour CEO: Systems, Strategy & the Real PT Growth Formula with Sturdy McKee
Physical therapists: STOP focusing on new patients—until you fix THIS. In this episode, host Jimmy McKay sits down with Sturdy McKee (of 6hourceo.com) to talk about the real growth levers for PT clinics, why your front desk might be your biggest problem, and how marketing myths are costing you money.
2025-04-29
48 min
PT Pintcast - Physical Therapy
Unlock Your Career Genius: How to Build a Job (and Life) You Love
Rebekah Griffith (EDD, PT) joins Jimmy McKay for a real-world discussion on finding your strengths, avoiding career burnout, and leveraging your natural talents using The 6 Types of Working Genius framework. They share personal stories about hitting the "ceiling" in clinical roles, why leadership paths aren’t right for everyone, and how understanding your true workstyle can completely change your career trajectory. Learn how to structure teams that energize rather than exhaust, why promotion ≠ success for everyone, and why accepting your Working Genius is the fastest path to career satisfaction.
2025-04-24
22 min
PT Pintcast - Physical Therapy
Entitlement vs. Ownership: What PTs Need to Hear About Their Careers
In this episode, Jimmy McKay and Dave Kittle unpack why simply demanding a raise isn’t a long-term solution for PTs — and how creating value is the real power move.They dig into why messaging matters more than ever (goodbye “movement assessments”), innovative business models in neuro rehab, and what real partnerships look like in modern healthcare careers.Plus, they share hard-won lessons from radio sales, managing partnerships, and leadership inside clinics.Links:Learn more at PTPintcast.comSubscribe on Apple Podcasts and SpotifyFollow Jimmy on LinkedIn and Inst...
2025-04-21
1h 01
PT Pintcast - Physical Therapy
Why Physical Therapy Must Fight for Its Future — and How You Can Help
Nick Patel returns to the PT Pintcast to break down the critical policy battles facing physical therapists, including the SAFE Act (H.R. 1171) to prevent falls and opioid use, Medicare reimbursement cuts, and the broader threats to PT's future workforce. If you think advocacy is someone else’s job — think again. Nick lays out what’s at stake, how individual PTs can get involved, and why organizations must step up.Resources & Links:Learn more about APTQI: https://www.aptqi.com/SAFE Act H.R. 1171 Info: https://www.congress.gov/bill/118th-congress/house-bill/1171Medicare Patien...
2025-04-18
20 min
PT Pintcast - Physical Therapy
Burnout, AI, and Letting Go: A Candid Chat with Rebecca Griffith
In this episode, Jimmy sits down with Dr. Rebecca Griffith (aka @theEDDPT) for a real-deal conversation on what it means to practice at the top of your scope—without losing yourself. They explore how PTs can use tools like ChatGPT to reduce stress, how the “Let Them” mindset (popularized by Mel Robbins) helps with boundaries in life and work, and why celebrating excellence is just as important as mentoring others.Topics Covered:The power of curiosity in trauma-informed careStudying for advanced PT certs with ChatGPTRethinking productivity: AI as your personal assistantLetting go of what you can’t contro...
2025-04-16
37 min
PT Pintcast - Physical Therapy
The Profit Problem: Why PT Clinics Are Failing to Grow
What makes a PT clinic thrive — or tank — in today’s healthcare landscape? This episode tackles the uncomfortable truths many physical therapy business owners avoid: emotional decision-making, misaligned compensation, and why the loudest voices online aren’t always the most successful offline.Join Jimmy, Dave, and Tony as they unpack real-world problems from practice ownership, leadership, and team dynamics, plus a sneak peek at a new community-powered segment: “Profitability Problems.”
2025-04-15
1h 00
PT Pintcast - Physical Therapy
Manual Therapy Is Paid Like Copper — But You’re Delivering Gold
Are we being paid fairly for what we deliver?Join Jimmy McKay, Dave Kittle, and Tony Maritato for a no-holds-barred discussion on:Manual therapy vs. movement-based reimbursementHow Medicare defines (and limits) valueCharging patients for actual premium care — from certifications to techThe tension between doing more and being paid lessAction figures, AI-generated branding, and your role as a “healthcare hero”What We Talked About:Should PTs be charging for everything “above the minimum standard of care”?Is it ethical (or legal) to offer premium services on top of insurance-covered plans?How to avoid the...
2025-04-10
59 min
PT Pintcast - Physical Therapy
Unlocking Patient Value
Jimmy McKay, along with Tony Maritato and Dave Kittle, dive deep into strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world.Key Topics Discussed:
2024-12-03
57 min
PT Pintcast - Physical Therapy
PT Business Blueprint - Spark Healthy Runner
In this special episode of PT Business Blueprint, Jimmy McKay interviews Duane Scotti, founder of Spark Healthy Runner, to explore his unique approach to empowering runners with injury prevention, personalized coaching, and holistic support. Duane shares his journey from physical therapist and educator to building Spark Healthy Runner, a comprehensive online coaching platform for runners. They discuss the challenges of transitioning to a digital business, overcoming limiting beliefs in a cash-pay model, and how content creation has fueled his mission to revolutionize runner recovery. Tune in to learn valuable insights on growing a service-based business, creating evergreen content, and...
2024-12-02
24 min
PT Pintcast - Physical Therapy
PT Business Blueprint: FrostFire
In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The...
2024-11-27
20 min
PT Pintcast - Physical Therapy
Frostfire’s Unique Approach to Recovery
In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Chapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client E...
2024-11-25
19 min
PT Pintcast - Physical Therapy
How BlazePod is Revolutionizing Physical Therapy
Jimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology. 00:00 – Intro to BlazePod & MC Cummings05:32 – The Competitive Edge in Therapy: Motivation Through Tech12:15 – Improving Cognitive Agility in Physical Therapy17:55 – Application in Geriatric and Pediatric Patients25:30 – Future Technology: Integrating Data and BlazePod33:08 – Practical Examples & Use Cases41:36 – The ROI of BlazePod in ClinicsDiscover how BlazePod is transforming physical therapy, sports performance, and neurocognitive...
2024-11-18
48 min
PT Pintcast - Physical Therapy
Magnetic Content Wins: What Generational Marketing Can't Teach You
Content creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact.In This Episode:Generational marketing insights and how different age groups prefer to engage with contentCreating high-impact long-form and short-form vide...
2024-11-07
57 min
PT Pintcast - Physical Therapy
Is Patient Motivation Real? Spoiler: No
We dive into the ongoing debate: Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability? Chapters:0:00 – Introduction: Motivation vs. Accountability in PT3:25 – Whose Job Is It to Motivate? Shifting PT Goals12:40 – Understanding Patient Responsibility & PT Boundaries20:15 – Matching Therapy Styles to Patient Personalities25:45 – "Celebrity PT" Branding: Making Therapists Local Stars33:05 – Innovative Marketing Tactics for Clinics41:20 – PTs' Communication Goal: Achieving Patient Understanding49:30 – Testing New Marketing Models for PT Clinics5...
2024-10-31
1h 05
PT Pintcast - Physical Therapy
2024's BEST Physical Therapy Hiring Strategies EXPOSED
Jimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent. 00:00 – Introduction: Tackling the PT Staffing Crisis02:35 – The Current PT Job Vacancy Rate: 10% and Rising05:58 – Creative Referral Programs: Avengers Assemble Strategy09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies19:45 – Using Social Media for Recruitment and Branding23:00 – Bonus Tips: In-House Mentorship & CEU Programs26:45 – Final Thoughts: Adapt or Get Left BehindBacked...
2024-10-25
29 min
PT Pintcast - Physical Therapy
The Future of Physical Therapy Profits: Strategies for Success
This is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 0:00 - Introduction and episode overview4:32 - Declining insurance reimbursements and opportunities for growth10:15 - Strategies for blending in-network contracts with cash-pay services18:45 - Megan Brown's success with Pilates and community building24:30 - How physical therapists can create additional revenue streams30:45 - Using AI and automation in physical therapy practices38:50 - Case studies: Successful integration of wellness programs45:10 - Treating PT practice like a b...
2024-10-24
1h 04
PT Pintcast - Physical Therapy
Unlocking the Secrets to Attracting and Hiring the Best
Innovative hiring strategies for physical therapy clinics, exploring how to attract, interview, and secure top-tier physical therapists. Jimmy McKay, alongside industry leaders, shares creative approaches to identify motivated candidates, avoid common hiring pitfalls, and enhance your recruitment process. 00:00 – Introduction: The Challenge of Hiring in PT Clinics03:45 – Unconventional Interview Techniques That Work12:30 – The Power of First Impressions in the Hiring Process21:15 – Should You Offer APTA Memberships as a Job Perk?30:50 – Real-life Examples: How Front Desk Conversations Impact Hiring40:18 – Streamlining Your Recruitment Process with FAQs50:35 – Cre...
2024-10-22
1h 07
PT Pintcast - Physical Therapy
24 Hours to Revolutionize Your PT Business with Shockwave Therapy
Jimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients.00:00 - Intro and Episode Overview01:34 - Why Specialization Matters04:15 - Investing in Quality: Buy Once, Cry Once07:45 - Shockwave Therapy for Adhesive Capsulitis12:30 - Creating a Program for Non-Responsive Shoulders17:40 - How to Keep Patients...
2024-10-17
1h 03
PT Pintcast - Physical Therapy
Revolutionizing PT Clinics: AI, EMRs, and the Future of Physical Therapy
In this episode, Jimmy McKay, PT, DPT, dives into the intersection of physical therapy and technology with a focus on AI-driven EMRs and their impact on PT clinics. Joined by Dave Kittle and Tony Maritato, the discussion highlights the benefits and challenges of adopting AI scribes, upgrading electronic medical records (EMR), and evolving business models in the PT space.The team shares their experiences from the Private Practice Section (PPS) conference, including key takeaways about practice growth, tech-driven efficiencies, and the future of patient care. Whether you're a clinic owner, PT business professional, or...
2024-10-15
1h 02
PT Pintcast - Physical Therapy
Fallologists Unite: How PTs Can Prevent Falls and Save Lives
In this episode of PT Pintcast, Jimmy McKay talks with Nick Patel from APTQI (Alliance for Physical Therapy Quality and Innovation) about the critical role physical therapists play in preventing falls among older adults. Falls are the leading cause of injury, death, and healthcare costs for people over 65, but the SAFE Act could change that. Nick dives deep into the challenges faced by PTs, how the bill aims to address them, and what therapists can do to take action. Tune in to learn more about fall prevention, the importance of advocacy, and why PTs are essential to solving this...
2024-10-14
24 min
PT Pintcast - Physical Therapy
Cutting PT Documentation Time by 75%: The Power of AI with Prediction Health
Join Jimmy McKay as he interviews Pedro Teixeira from Prediction Health at the APTA Private Practice Section (PPS) Conference 2024! They explore how Prediction Health’s AI technology is transforming documentation for physical therapists by cutting the time spent on notes by up to 75%.Hear about the challenges PTs face with documentation and compliance, and how AI-powered solutions are helping practitioners focus more on patients and less on paperwork. Pedro also shares his predictions for the future of AI in healthcare and how it will continue to empower clinicians.Key Takeaways:How Pr...
2024-10-12
22 min
PT Pintcast - Physical Therapy
The Future of Remote Therapeutic Monitoring: Insights from SaRA Health
Join Jimmy McKay and Tony Maritato as they interview leaders from Sarah Health at the APTA’s Private Practice Section (PPS) Conference 2024! They dive into the emerging world of Remote Therapeutic Monitoring (RTM) and how this technology is reshaping the physical therapy landscape.Hear from SaRA Health’s experts on how their platform is boosting patient engagement between visits, improving outcomes, and streamlining billing processes. They also discuss the future of healthcare technology and offer insights on how PT clinics can stay ahead of the curve.Tune in for:Pr...
2024-10-12
31 min
PT Pintcast - Physical Therapy
Conquering Physical Therapy Workforce Struggles & Boosting Productivity
Jimmy McKay welcomes back Larry Benz, PT, DPT, OCS, MBA, FAPTA, to discuss the pressing issues in the physical therapy profession today. From workforce development challenges to cultural shifts in clinical care, Larry offers deep insights into the productivity crisis and how therapists can regain control in 2024. Find Larry's Blog Posts that inspired this episode here: AllThingsPhysicalTherapy00:00 - Introduction & Welcome Back Larry Benz02:00 - Why Larry Started Writing More08:30 - Productivity Comparisons: PTs vs. Physicians13:50 - Challenges in PT Workforce Development19:00...
2024-10-09
29 min
PT Pintcast - Physical Therapy
Firing Your Front Desk Star Could Cost You THOUSANDS
Jimmy McKay and co-host Dave Kittle dive deep into the realities of hiring in physical therapy and the importance of transparency. 00:00 - Introduction & Overview02:35 - The Importance of Salary Transparency in Job Listings09:12 - The Reality Behind High Salaries and Long Hours15:45 - Hiring the Right Fit: Quality Over Quantity22:30 - Using Military Strategies in PT Hiring: Commitment vs Applications31:20 - Communication Tactics: Over-Communicating with Your Team38:00 - Tony Hsieh's Zappos Example: Filtering for Commitment47:50 - Parting Shots
2024-10-08
1h 04
PT Pintcast - Physical Therapy
Entrepreneurship in Physical Therapy: Avoid Burnout, Scale Your Practice, and Succeed with Self-Reflection
In this episode of PT Pintcast, host Jimmy McKay, DPT, dives into a deep discussion with an expert panel of physical therapists LIVE from Nazarath College who are forging their own paths as entrepreneurs in the PT industry. Joined by Brenda Gajowski, Bryan Guzski, Derek Hagen, Russ Manalastas, and Michael Huson from Nazareth College, they explore what it takes to succeed in private practice, from self-reflection and personal growth to overcoming burnout and embracing new opportunities.If you're a PT looking to build or scale your own practice, this conversation will inspire and guide...
2024-10-04
1h 50
PT Pintcast - Physical Therapy
The AI Revolution in Physical Therapy: Inside Athelas' Game-Changing Tools
Jimmy McKay is joined by special guests from Athelas to explore the groundbreaking role of artificial intelligence (AI) in transforming physical therapy practices. Learn how Athelas' AI-powered tools are driving higher efficiency, reducing burnout, improving denial management, and increasing revenue for clinics across the country. Discover how clinics can leverage AI to streamline operations, improve patient care, and adapt to the fast-evolving healthcare landscape. Plus, insights on how AI is helping clinics enhance patient satisfaction by automating routine tasks and giving providers more time for personal touch care.Key Points Discussed:
2024-10-02
39 min
PT Pintcast - Physical Therapy
From Idea to Impact: Jay Dicharry on Creating the MOBO Board
Jimmy McKay sits down with Jay Dicharry, renowned physical therapist and inventor of the MOBO Board. Jay shares his journey from identifying a critical gap in foot and ankle rehab to designing a product that’s now used by elite athletes and clinicians alike. Discover how the MOBO Board went from concept to creation, the challenges faced during development, and the importance of producing a product that genuinely solves a problem. Whether you're a physical therapist or entrepreneur, Jay's insights on scaling, product iteration, and staying lean will inspire you to take the plunge on...
2024-09-30
37 min
PT Pintcast - Physical Therapy
Unlocking the Power of Price Anchoring in Physical Therapy: How to Attract High-Value Clients
In this episode of PT Pintcast, host Jimmy McKay, alongside Tony Maritato and Dave Kittle, dives deep into advanced pricing strategies for physical therapy practices. Learn how price anchoring and positioning premium services can elevate your practice and attract high-value clients. Discover how to strategically frame your services to clients and avoid the common pricing pitfalls that many PTs make.Key Topics Covered:The power of price anchoring in physical therapy.Why selling services based on value—not price—can unlock growth.How premium pricing can drive higher demand and attract affluent clients.Real...
2024-09-24
1h 07
PT Pintcast - Physical Therapy
Clinic Waitlist or Na?
In this episode of PT Pintcast, host Jimmy McKay, along with co-hosts Tony Maritato and Dave Kittle, tackle one of the biggest debates for physical therapy clinics: Should you have a waitlist? They dive deep into how waitlists impact patient experience and clinic efficiency, plus creative strategies for managing and capitalizing on patient overflow. Learn how to optimize your practice, increase patient satisfaction, and boost your bottom line without compromising care.
2024-09-19
1h 02
PT Pintcast - Physical Therapy
Marketing Lessons You Must Learn: Pivot or Perish
Jimmy McKay is joined by Tony Maritato and Dave Kittle to discuss the essential need for physical therapists to pivot and adapt in an ever-evolving healthcare landscape. Inspired by the rise of Ozempic and Weight Watchers' massive industry shift, the trio explores how PTs can embrace innovation, rethink marketing, and develop creative strategies to stay relevant and successful.They get into the parallels between the weight-loss industry's pivot and what physical therapy professionals need to do in response to declining referrals and reimbursement changes. With practical insights on how to innovate...
2024-09-13
1h 03
PT Pintcast - Physical Therapy
Converting Calls into Patients
Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dives deep into the art of patient communication and how effective questioning can elevate your practice. Whether you're running a cash-pay physical therapy clinic or an insurance-based one, understanding your patient is key. This episode breaks down essential strategies to ask the right questions, build trust, and convert potential patients into loyal clients. Learn how to connect on an emotional level, overcome objections, and create a seamless patient experience. Perfect for physical therapists and healthcare business professionals looking to enhance their communication and marketing skills....
2024-09-06
56 min
PT Pintcast - Physical Therapy
Creating Patient and Employee Engagement
In this episode titled "Creating Patient and Employee Engagement with Dr. Jimmy McKay," we dive into strategies for building a positive and dynamic environment in healthcare settings.I was a guest on the True Sports Physical Therapy podcast with Yoni Rosenblatt, great conversation that made me feel all warm and fuzzy because I got to talk about my story. Who doesn't love talking about THEMSELVES and THEIR story??Maybe that's what more clinicians should do with patients...?We talk all things fostering strong connections...
2024-08-29
1h 13
PT Pintcast - Physical Therapy
How to Attract Top Physical Therapy Talent
In this episode of PT Pintcast, host Jimmy McKay sits down with business strategist and coach Sturdy McKee to dive deep into the future of physical therapy (PT) marketing and recruitment. Are you struggling with long wait times, high turnover, or disengaged employees? Discover how to attract top talent and differentiate your practice in a competitive market. Sturdy shares his insights on creating compelling job ads, leveraging the power of relationships over transactions, and the importance of being genuine in both client and employee engagement. Whether you're a practice owner, manager, o...
2024-08-22
1h 09
PT Pintcast - Physical Therapy
Unlocking Career Growth in Physical Therapy
We dive deep into the challenges and opportunities for career growth within the physical therapy profession. From mastering the art of communicating your value to exploring innovative ways to use your skills in unfamiliar places, this conversation is packed with actionable insights for every PT professional.Physical therapy career growth, communicating value in healthcare, innovation in physical therapy, balancing work and life as a PT, career development for healthcare professionals, finding purpose in healthcare, PT career advice.00:00 - Introduction to Career Growth and Innovation03:22 - The Importance...
2024-08-21
1h 03
PT Pintcast - Physical Therapy
The Overeducation Dilemma: Are We Training PTs for the Wrong Job?
In this engaging live stream episode of PT Pintcast, host Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dive deep into the critical debate on whether physical therapists are being overeducated for the roles they truly want. We explore the balance between evaluation and treatment, the evolving landscape of physical therapy education, and what it means to deliver real value to patients in various practice models.Main Topics Discussed:The value of evaluations versus treatment in physical therapy.Are DPT programs over-educating PTs for the roles...
2024-08-15
54 min
True Sports Physical Therapy Podcast
Dr. Jimmy McKay I Creating Patient and Employee Engagement
Welcome to True Sports Physical Therapy's latest episode, where we explore the art of creating meaningful patient and employee engagement with Dr. Jimmy McKay. In this episode titled "Creating Patient and Employee Engagement with Dr. Jimmy McKay," we dive into strategies for building a positive and dynamic environment in healthcare settings. Join us as Dr. McKay shares his expertise on fostering strong connections between patients and healthcare providers, as well as cultivating a motivated and engaged team of employees. Learn about the importance of communication, trust, and culture in driving engagement and how these elements contribute to...
2024-08-15
1h 09
True Sports Physical Therapy Podcast
Dr. Jimmy McKay I Creating Patient and Employee Engagement
Welcome to True Sports Physical Therapy's latest episode, where we explore the art of creating meaningful patient and employee engagement with Dr. Jimmy McKay. In this episode titled "Creating Patient and Employee Engagement with Dr. Jimmy McKay," we dive into strategies for building a positive and dynamic environment in healthcare settings. Join us as Dr. McKay shares his expertise on fostering strong connections between patients and healthcare providers, as well as cultivating a motivated and engaged team of employees. Learn about the importance of communication, trust, and culture in driving engagement and how these elements contribute to...
2024-08-15
1h 09
PT Pintcast - Physical Therapy
Physical Therapy Sales Secrets: Strategies to Grow Your Client Base
In this episode of PT Breakfast Club, host Jimmy McKay is joined by co-hosts Tony Maritato and Dave Kittle to dive into essential strategies for growing your physical therapy client base. Learn how to attract potential clients, create compelling first impressions, and balance free advice with paid services. Whether you're a physical therapist, healthcare professional, or clinic owner, these tips will help you enhance your client acquisition efforts and grow your practice effectively.Key Points Discussed:0:00 Welcome and Introduction2:15 How to attract and entice potential clients10:45 Importance of...
2024-08-08
1h 01
PT Pintcast - Physical Therapy
Does Size Matter in Physical Therapy?
**Chapters:**00:00 - Introduction and Theme Overview05:00 - Discussion on Common Complaints15:30 - Impact of Team Size on Dynamics25:45 - Insights from LinkedIn Poll35:00 - Personal Experiences and ExamplesWelcome to another episode of PT Breakfast Club! In this live stream, hosts Jimmy McKay of PT Pintcast, Tony Maritato of Learn Medicare Billing on YouTube, and Dave Kittle of Concierge Pain Relief and the Dave Kittle Show dive into the common complaints and gripes within the physical therapy community.
2024-08-07
1h 00
PT Pintcast - Physical Therapy
Inside the Olympic Greens: Live from the Paris Olympic Games with Jason Stodelle
Join us as Jimmy goes behind the scenes at the Olympics with Jason Stodelle from Le Golf National in France. Jason, a Physical Therapist and Athletic Trainer, is responsible for the care of all 120 golfers at this year's Olympics.In this exclusive tour, we’ll explore:The state-of-the-art facilities designed to keep athletes in peak conditionThe cutting-edge equipment used for training and recoveryA detailed look inside the daily schedules of these elite golfersGet an insider's view of the rigorous preparation and support that Olympic athletes receive, and discover wh...
2024-08-06
19 min
PT Pintcast - Physical Therapy
Essential Business, Marketing & Tech Insights to Transform Your Practice
Tony Maritato and Jimmy McKay dive into business, marketing, and tech in physical therapy. From multitasking myths to practical business advice, we cover a range of topics to help you thrive in the PT industry.**Topics Covered:**0:00 Introduction1:30 The Myth of Multitasking5:45 Cognitive Overload in Therapists10:15 Effective Business Strategies for PTs15:30 Marketing Tips to Grow Your Practice20:45 Leveraging Technology in Physical Therapy25:00 Q&A Session**Key Takeaways:**- Understand the impact of cognitive...
2024-07-25
59 min
PT Pintcast - Physical Therapy
The Heavy Burden of Student Loan Debt on Physical Therapists
In this episode, Jimmy is joined by researchers Tricia and Steven to discuss the impacts of student loan debt on physical therapists. They share alarming survey findings revealing that 41% of PTs would not pursue the career again due to their current debt levels. Tricia and Steven outline financial education gaps in PT programs and propose solutions including lower tuition costs, program changes, mandatory financial training for students, and advocacy efforts. With over 1,300 physical therapist survey responses analyzed, this research sheds light on how debt shapes career satisfaction and recommendations to enact positive change through po...
2024-07-22
38 min
PT Pintcast - Physical Therapy
Solving the Physical Therapy Staffing Crisis
We tackle the pressing issues of staffing shortages and long wait times in physical therapy. Hosted by Jimmy McKay, PT, DPT, and featuring industry experts Tony Maritato and Dave Kittle, we'll explore innovative solutions to these challenges. Learn about telehealth integration, strategic scheduling, and employee retention programs that can transform your practice. Share your experiences, ask questions, and be part of a collaborative brainstorming session aimed at improving patient care and clinic efficiency. Don't miss this opportunity to gain valuable insights and connect with fellow physical therapy professionals!...
2024-07-17
1h 03
PT Pintcast - Physical Therapy
Vital Tactical Communications Tactics from 'Never Split the Difference'
In this episode, we dive deep into the Business-to-Consumer (B2C) Value Pyramid and explore how physical therapists can leverage it to enhance their sales strategies and improve patient outcomes. Inspired by the negotiation tactics from Chris Voss's "Never Split the Difference," we discuss key elements of the value pyramid, effective communication techniques, and the importance of understanding patient values. Whether you're a practice owner, a clinician, or a sales professional in the healthcare industry, this episode is packed with actionable insights to help you succeed.Main Topic/Theme: Understanding and utilizing the B2...
2024-07-11
1h 01
PT Pintcast - Physical Therapy
Doom Scrolling: Why We Can't Stop the Negativity Spiral
In this episode, Jimmy and Psychologies Jamie Hagenbaugh explores the phenomenon of "doom scrolling" - endlessly scrolling through negative news and information online. They discuss why our brains seem drawn to negativity and bad news, even when we say we want more positivity. Reasons explored include negativity providing a definite "answer" compared to ambiguity, and bad news being more novel and activating more dopamine. Practical tips to limit doom scrolling are provided, like setting a timer, being more mindful of what you actually want to get out of the information you're viewing, and taking oc...
2024-07-08
34 min
PT Pintcast - Physical Therapy
Boost Your Physical Therapy Clinic with Proven Marketing Tactics
In this insightful episode of PT Breakfast Club, join Joey Allbritton, Dave Kittle, and Jimmy McKay as they dive deep into the world of physical therapy marketing. Discover powerful strategies to boost your practice, attract new patients, and overcome common marketing challenges. Whether you're a practice owner or a marketing enthusiast, this episode is packed with valuable tips and real-world examples that will help you elevate your marketing game.Main Topic/Theme: Effective marketing strategies for physical therapy practices.Key Points Discussed:Cash...
2024-06-24
59 min
PT Pintcast - Physical Therapy
Revolutionizing Anatomy Education: Visualizing the Human Body in New Ways (f Mike Pascoe)
In this episode, Jimmy and his guest Professor Mike Pascoe discuss efforts to improve anatomy education and make it more inclusive. They talk about systemic racism in anatomical representations, the dominance of the "white male body" as the model, and steps being taken to amplify contributions of women and people of color. They also discuss using visualization techniques to teach anatomy more effectively, including 3D modeling and technology. The guest shares his experience attending anatomy education conferences and details some of the topics covered re...
2024-06-20
35 min
PT Pintcast - Physical Therapy
Rethinking the Traditional PT Model: Is it Time for Change?
In this episode, Jimmy discusses whether the traditional physical therapy model is still serving both therapists and clients in the modern era with Ray Gorman. They get into topics like compensation, efficiency, sales skills, and more. Key quotes touch on the need to embrace change and failure in order to grow, determining your ideal client, and positioning your offer correctly. They also explore essential business pillars like marketing, sales, service, and fulfillment that PTs need to develop beyond just clinical skills.
2024-06-17
33 min
PT Pintcast - Physical Therapy
AI Innovations in Physical Therapy: Insights from Prediction Health
In this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato sit down with Dr. Pedro Teixeira, MD, PhD, co-founder and CEO of Prediction Health. Discover how artificial intelligence is reshaping the landscape of physical therapy, making documentation easier, optimizing CPT coding, and reducing the risk of audit failures.Main Topics Covered:The journey of Prediction Health and its mission to integrate AI into healthcare.The impact of AI on physical therapy documentation and compliance.How AI assists in optimizing CPT coding for better reimbursement.Overcoming barriers to adopting new technology in...
2024-06-14
48 min
PT Pintcast - Physical Therapy
6 Best Physical Therapy Side Hustles in 2024 (Updated)
Sometimes the side hustle becomes the main hustle. Tony Maritato and Jimmy McKay come together to answer the question: "Can a physical therapist earn $200,000 a year in 2024?"We explore the world of side hustles for physical therapists. In this live stream, we discuss various innovative business models that can help physical therapists increase their income and improve patient care.KEY TAKEAWAYS:1 - Virtual and Telehealth PT Consultations: Offering remote physical therapy consultations to expand reach and provide convenience.
2024-06-14
1h 03
PT Pintcast - Physical Therapy
Breaking Down Virtual PT Solutions with Jimmy McKay & Tony Maritato
In this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato dive into the latest report from Peterson Health Technology Institute, exploring the future of virtual musculoskeletal (MSK) solutions in physical therapy. They discuss the three key categories evaluated in the report: app-based exercise therapy, physical therapist-guided solutions, and remote therapeutic monitoring (RTM).Key Points Discussed:The role of physical therapists in virtual MSK solutions and the impact of app-based exercises on patient outcomes.Insights into the economic impact of virtual PT solutions and the potential cost savings compared to traditional in-person...
2024-06-12
52 min
PT Pintcast - Physical Therapy
Getting to the Bottom of Musculoskeletal Health (f Dr. Larry Benz)
In this compelling episode of PT Pintcast, host Jimmy McKay dives deep into the world of musculoskeletal health with the mastermind behind Confluent Health, Dr. Larry Benz. With over 700 outpatient PT clinics, Dr. Benz shares his monumental influence in the profession, insights on physical therapy trends, and the challenges the field faces today.Episode Highlights:Guest Introduction:Meet Dr. Larry Benz, CEO of Confluent Health, a leader in private physical therapy, digital health, education, occupational medicine, and provider network management.Dr. Benz’s impressive career includes overseeing more than 700 outpatient PT clinics.vi...
2024-05-22
39 min
PT Pintcast - Physical Therapy
Should Clinical Instructors Be Paid?
Weekly live stream with Tony Maritato, Dave Kittle and Jimmy McKayWe touch on:Should Clinical Instructors be Paid?Liquid Death StrategyFord Podcast StrategyJimmy's Radio Campaign Goals Follow me on the SocialsListen to my PodcastSubscribe to my YouTube Channel
2024-03-20
1h 03
PT Pintcast - Physical Therapy
Colorado Sunset, Twitter Fire and 5 Guys Burgers and Fries
1. Colorado Physical Therapy Association's advocacy campaign- Message of "your silence, our loss"- Encouraging members to write letters, donate, and share content- Focusing on how patients would be impacted without legislation2. Jimmy's video clips for the campaign- Recorded interviews with physical therapists- Creating short video clips to share3. Controversy over Dave's Twitter question- Tweeted question about whether physical therapists need to be physically fit- Sparked engagement and controversy on Twitter4. Using emotional stories...
2024-03-19
49 min
PT Pintcast - Physical Therapy
5 Guys Pricing, Twitter Firestorm, PT ASMR?!
Dave Kittle, Tony Maritato and Jimmy McKay livestream about the uproar of 5 Guys Prices (and how healthcare providers should look at it), Dave shares his latest accidental on purpose Twitter firestorm and we share a weird ASMR Physical Therapy video.Key Insights- Use emotional stories and language to motivate support for causes, not just facts and data- Craft exclusive offers and highlight patient impact to promote business and advocacy campaigns- Leverage psychology and case studies to resonate with audiences on important issues...
2024-03-12
55 min
PT Pintcast - Physical Therapy
BONUS EPISODE! Marketing & Communication Game Plan: New Patients + Recruiting Therapists
BONUS EPISODE!Was excited to be on The Dave Kittle Show talking about Marketing and Communications for Healthcare Providers.Your business success lies in recruiting the ‘right’ therapist for your business, but what marketing & communication strategy can you use to find the ‘perfect’ therapist? How can we leverage this strategy not only to draw in top talent but also to attract and retain patients to your practice?Join me, Dave Kittle, in this week’s podcast episode alongside Jimmy McKay, the Director of Communications at Mount S...
2024-03-05
41 min
PT Pintcast - Physical Therapy
The Biggest Mistakes (and how to fix them)
We learn more from mistakes and failures than we do from learning. That's what we believe.Rebekah, Jimmy, and Elise share two BIG failures in their lives and what they got out of them to help them avoid failure and achieve success in the future.
2024-02-02
45 min
Coach Me Up with Jimmy Dykes & Chris Burke
Ritchie McKay: Do I Really Believe God? | Coach Me Up with Jimmy Dykes & Chris Burke
Liberty University head basketball coach Ritchie McKay joins Jimmy Dykes and Chris Burke on this weeks episode of the Coach Me Up Podcast. Coach McKay is one of the most respected coaches in all of college basketball having built the Liberty Flame program into a mid major monster over the past few years. Coach McKay speaks with grace and joy as he talks about the impact men like Dick Bennet and Tony Bennett have had on his coaching career, and more importantly his authentic walk with God. Coach McKay challenges all of us as he talks about the difference...
2023-05-28
44 min
NPTE Studycast | Physical Therapy
Neuro – Vestibular Disorders
Vestibular Disorders Host: Jimmy McKay, PT, DPT Featured Guest; Alicia Flach, PT, DPT, NCS Notes by Alexis Lancaster Vestibular Disorders What is it? Disruption that can occur from vestibular apparatus (inner ear) through the cranial nerve to the CNS where the information is processed Any disruption along this path will cause a vestibular disorder Anatomy Peripheral vestibular system BPPV: problems within the vestibular apparatus, specifically semicircular canal Creates sensation of moving, pt feels dizzy Problem with cranial nerve 8 (before synapse in brain stem) Problem here= peripheral problem Central vestibular system After cranial nerve 8 synapses in brainstem Travels different pathways to lo...
2018-08-30
06 min
NPTE Studycast | Physical Therapy
Neuro – Cauda Equina
Episode 20: Cauda Equina Syndrome Host Jimmy McKay Featured guest Bridget Ripa Notes Alexis Lancaster Cauda equina: “horse’s tail” What is it? Injury to lumbar and sacral spinal nerve roots within the canal Presentation Variable lower extremity paralysis Sensory loss Bowel and bladder dysfunction Causes Trauma, pelvic crush (MVA), child birth could precede it Differential diagnosis Other spinal cord syndromes Transverse myelitis MS Spinal infarct Spinal tumor Special tests CT, MRI Clinical presentation & mechanism of injury Treatment Make sure they are managed medically first Bowel/bladder program Motor learning Task-specific training ICF model Weight-bearing Neuromuscular re-education Tone management FES Aerobic training P...
2018-08-25
03 min
NPTE Studycast | Physical Therapy
Neuro – Central Cord Syndrome
Episode 19: Central Cord Syndrome Host Jimmy McKay Featured guest Bridget Ripa Notes Alexis Lancaster What is it? Damage to the central portion of the spinal cord How does it happen? Hyperextension of the cervical spine is the typical cause Inflammation or pressure on the cord centrally Anatomy/Presentation Tricky Damages spinothalamic, corticospinal, and dorsal columns Upper extremities weaker than lower extremities Greater motor deficits than sensory deficits The sensation of the sacral region is present Differential diagnosis The other spinal cord syndromes Rely on clinical presentation Imaging (CT/MRI) Special tests CT/MRI Clinical presentations (UE deficits>LE) Treatment Medically stabl...
2018-08-25
02 min
NPTE Studycast | Physical Therapy
14 – Neuro – Huntington’s Disease
Episode 14: Huntington’s Disease Host Jimmy McKay Featured guest Bridget Ripa Notes by Alexis Lancaster What is it? Inherited, an autosomal dominant trait Causes degeneration to specific brain regions Huntington’s disease gene is on chromosome 4 and it produces the Huntington protein that’s found throughout the body Signs/Symptoms Symptoms can present at any age Symptoms can include physical, cognitive, and psychiatric signs & symptoms The disease is divided into 5 stages Preclinical, early, middle, late, end of life Anatomy/Presentation Mechanism unclear Hallmark sign: atrophy of striatum that later involves cerebral cortex and subcortical structures Leads to severe loss of neurons i...
2018-08-20
03 min