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Jimmy McKay

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Wise Practice PodcastWise Practice PodcastRethink Your Marketing: Fresh Strategies to Be Seen and Heard with Jimmy McKay, PT, DPT | WP 144Ever feel like you’re shouting into the void on social media—and still hearing crickets? Wondering why those three reels a week aren’t filling your practice? This episode of The Wise Practice Podcast is your wake-up call (and your permission slip to do content differently). I sit down with Jimmy McKay—physical therapist turned podcasting powerhouse—to talk about how practice owners can scale their voice, grow their impact, and finally start showing up online in a way that actually works. Jimmy breaks down exactly why content isn’t about going viral—it’s a...2025-07-2950 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyLeading in the AI EraWhat does it really mean to be a leader in today’s complex healthcare world? In this conversation, Jimmy McKay sits down with two long-time friends and leadership pros — JJ and Lucas — to challenge outdated leadership myths and offer a roadmap for leading with empathy, clarity, and impact.Whether you're a clinic owner, healthcare manager, or a PT looking to step into more responsibility, this episode breaks down the shift from old-school top-down authority to human-centered leadership that actually works.In this episode, we cover:Why mentorship might be hol...2025-07-0957 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyAPTA Future of Rehab Therapy Summit: PREVIEWKatie Sutton and Jimmy McKay dive into the major shakeups coming in rehab therapy:- The PT/PTA/OTA workforce shortage and why high schoolers are choosing other paths- The power of *unpacking* a career before diving in- 5–10% innovation boosts that actually stick—no panaceas- Why PTAs and digital tools are set to shoulder more care (and business!) load- The importance of leaning into *unsafe* zones first — “luck favors the bold”Tune in from DC as we head to th...2025-07-0733 minThe Practice Marketing PodcastThe Practice Marketing Podcast🍻 A Pint With Jimmy McKay, PT🍻 This week, Neil is joined by Jimmy McKay from the PT Pintcast! This is a fun, casual chat where you're SURE to learn at least 1 valuable thing about being a PT clinic owner. Highlights...Whether or not Jimmy really drinks a pint whenever he recordsDon't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it. Find out how to succeedFind your "Ikigai" -- what you like, what you're good at, and what the world needsHow therapists can sell without feeling icky🍺 Listen to the PT Pintcast! Listen to the PT P...2025-07-0747 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyWhy 50 Podcast Downloads Matter More Than You ThinkIn this episode, Jimmy McKay sits down with podcasting legend Dave Jackson of School of Podcasting to answer a key question for healthcare providers and clinic owners: Is podcasting worth it if your show is small?Dave shares insights from nearly 20 years of podcasting experience, including:Why 50 downloads could outperform 5,000 YouTube viewsWhat makes a podcast “successful” beyond numbersThe case for audio-first content and short-form videoReal-world examples from niche creators (including chameleon breeders 2025-06-3050 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyDitch Insurance, Build Freedom: Cash Practice Strategies That Work in 2025In this value-packed episode, host Jimmy McKay sits down with Aaron LeBauer, a leading voice in the cash-based physical therapy world, to bust myths, challenge industry assumptions, and unpack what actually works when building a profitable PT business today. They cover the evolution of PT opportunities post-pandemic, how to position your services in a shifting economy, pricing strategies, the reality of insurance limitations, and why creating genuine value always trumps traditional pathways.Whether you’re a new grad or a seasoned PT, this episode will reshape the way you think about the future of ph...2025-06-2434 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyHow Therapists Can Sell Without Feeling IckyEpisode Highlights:Referral Insights: Clinicians share why asking outright—or subtly—for referrals is crucial, and how patient follow-up (calls/emails) prompts results. Role-playing helps staff find comfortable scripts.Therapist Conviction: Healing effectiveness increases when clinicians genuinely believe in interventions—conviction influences patient decisions.GPT‑Generated Scripts: Leverage AI tools (like ChatGPT) using persuasive frameworks (Hormozi, Cialdini) to generate patient-friendly referral prompts.Product Sales & TikTok Shop: Therapists explore new income via affiliate marketing. Understanding affiliate structures (TikTok cut vs direct deals) and how “creator communities” amplify reach.Collective Strategy: Imagine a collaborative PT content network—sharing product/tech videos to grow...2025-06-201h 00PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyHow Sharing Patient Stories Can Transform Your PT BusinessWhat if a single Instagram post led to your next top referral partner? In this episode, Jimmy McKay is joined by Dave Kittle and Tony Maritato to break down the power of real patient content, community trust, and creating before you’re “ready.” You’ll hear how a free golden ticket visit turned into a viral story and why content is the gateway to opportunity — even if no one’s watching (yet). Plus, how AI is helping therapists reduce cognitive load and focus more on patient care.Resources & Links:2025-06-171h 02PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyAre PT Mills Bad? The Debate Nobody Wants to Have (But Needs To)In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system.Topics Covered:Clinic scheduling & reimbursement challengesPerception vs. reality: What “mill” clinics get right (and wrong)The power of telehealth: Turning intake calls into evaluationsHow trust is built (or broken) before the first visitLeveraging Medicare’s current rules to innovate ser...2025-06-131h 01PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyBroadway Needs Better PT: Marissa Schaefer on Reconditioning and RecoveryWhat does it take to keep Broadway performers injury-free and on stage? Marissa Schaefer, PT and founder of FlySpace in NYC, joins Jimmy to unpack the challenges of performer rehab and why most PT models aren’t built for this level of demand.We talk about the “reactive” care systems that dominate the industry, the concept of reconditioning after injury, and how PTs can better serve high-performance artists.Topics Covered:A day in the life of a Broadway performerThe biggest gaps in performing arts healthcareHow PTs can become better...2025-06-1229 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyIs AI Coaching the Future of Physical Therapy?In this episode of PT Pintcast, Jimmy McKay talks with Dave Kittle and Tony Maritato about the cutting edge of physical therapy and healthcare delivery:What Apple’s new AI coaching platform means for PTsHow behavioral science is changing patient engagementWhy some of the most forward-thinking PT clinics don’t take studentsWhat defines a PT mill, and why the profession needs a clearer answerHow remote monitoring and storytelling can shape better outcomes2025-06-1156 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyThis Is How Physical Therapists Should REALLY Be Marketing in 2025In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.Topics Covered:How De Beers built billion-dollar meaning — and what PTs can learn from itWhy “primary care PT” might be a branding trapHow clinics like Rehab 2 Perform show (not tell) their valueThe power of focusing your message to grow fasterA cautionary tale: $573,000 refunded due to a Medicare membership mistakeConnect wi...2025-06-101h 01PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyPT Clinics Are Media Companies Now. Act Like It.In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs.What You’ll Learn:How to structure content seasons that actually drive businessWhy “day-in-the-life” videos may be the best recruiting tool no one is usingThe psychology behind clinic branding and commitment over applicationsHow to outsource video and content without lifting a fingerThe future of content...2025-05-2758 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyThe #1 Mistake PT Clinics Make with Billing (And How to Fix It)Burnout, billing chaos, and low reimbursement are crushing PT clinics — but it doesn’t have to be that way. In this episode, Jimmy is joined by Aaron Bauer and Averil Sutcharfrom Athelas, a tech-first company tackling healthcare’s toughest problems using real-time data, automation, and AI.They share their journeys from practicing PTs to clinic advisors, and how they’re helping teams reclaim time, improve margins, and actually enjoy patient care again.In This Episode:Why most PTs are doing too much and charging too littleThe silent killers: poor cla...2025-05-2639 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyCan Debt Actually Help PTs Grow? Yes — Here's How.In this bold and future-focused PT Breakfast Club, Jimmy, Dave, and Tony tackle debt, growth, AI, and intake innovation in physical therapy. From how to buy a practice using only $50K, to why patient forms need a serious AI upgrade, this episode hits hard on what matters now — and what’s coming next.In This Episode:Debt as leverage vs debt as riskBuying vs building a PT practiceShould students still go $100K+ into debt for a DPT?Why “clipboard intake” needs to dieUsing AI to personalize patient experienceCould AI replace PTs… or just make them...2025-05-221h 00PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyShould You HIRE or OPTIMIZE?In this jam-packed episode, the trio of Jimmy, Dave, and Tony break down key financial, operational, and strategic considerations for PT clinic owners. Whether you're hiring, optimizing, or acquiring — you'll walk away smarter.Featured Guests: 2025-05-1657 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyRedefining Success in PT: Clinic, Concierge, and Career FreedomFeeling stuck or burned out in your physical therapy career? You're not alone — and you're not without options. In this episode, we talk with Cody about how service trips, career pivots, and blending clinical skills with entrepreneurship helped him design a career that reignited his passion for PT. If you're wondering if you can love being a PT again — or if you can change without quitting — this one's for you.Learn more about starting your own podcast with PT Pintcast Media: https://www.ptpintcast.com/Subscribe to PT Pintcast:Apple PodcastsSpotifyYouTubeFollow us:LinkedIn - Jimmy McKayI...2025-05-1233 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyWhy Culture Beats Size in Physical Therapy Practice GrowthThis week on PT Pintcast, Jimmy McKay sits down with Dave Kittle and Tony Maritato to tackle one of the biggest questions facing physical therapists today: Should you go big, go solo, or go home?We explore the real differences between working in corporate PT chains vs. independent practices. Plus, we highlight how organizations like Fox Rehab scaled without losing their culture — and why that’s the key to long-term retention and success.Topics covered:The solopreneur revolution in physical therapyWhy PTs are leaving corporate chains for boutique and niche practicesHow small clinics can win...2025-05-1045 minPT Pintcast - Physical TherapyPT Pintcast - Physical Therapy4 Questions to Reinvent Your CareerMany physical therapists and PTAs hit a career crossroads—burnout, stagnation, or the itch to try something new. In this episode, Jimmy and Katie Sutton from PTA+ podcast walk through a 4-question framework inspired by James Clear to help you rethink your next move.If you’ve ever asked yourself: "What else can I do with my skills?" or "Am I stuck in this role forever?" — this episode is for you.2025-05-0943 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyExercise, Rehab & Zero Gravity: This is NASA Physical TherapyNASA PT Danielle Anderson and strength coach Corey Twine give us an inside look at how they train and protect astronauts before, during, and after missions. From heart rate monitoring to resistance training in space, they break down the science behind keeping the human body strong when gravity is gone.Topics Covered:Astronaut rehab & loading strategiesHow space changes musculoskeletal healthThe future of strength training gear in orbitNASA’s data-tracking tools (RPE, HR, etc.)Planning for Artemis & injury preventionFollow PT Pintcast & Stay Connected:Website: https://ww...2025-05-0834 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapySteal This Strategy: Pizza, Challenges & the PT Clinic Growth HackIn this episode of PT Pintcast, Jimmy McKay is joined by Dave Kittle to talk about rethinking how physical therapy clinics market, grow, and make financial decisions. From building community “challenge” events to uncovering hidden financial inefficiencies, this episode is a tactical roadmap for clinic owners.We cover:Creative event-based marketing (like Pizza Wars & Health Trails)Why most PT marketing events failBuilding better incentives to attract your real audienceHow to structure a financial health checkup for your practiceOut-of-network billing strategy (and what it can really pay)Tools & resources mentioned:Blaze Pods for on-site PT chal...2025-05-0634 minPT Pintcast - Physical TherapyPT Pintcast - Physical Therapy"Do or Do Not”: Star Wars Lessons Every Physical Therapist Should KnowIf you're a physical therapist, clinic owner, or healthcare leader looking for fresh mindset shifts, this Star Wars-inspired episode will hit you harder than a Wookiee hug. Jimmy and Dr. Rebecca Griffith break down seven iconic Star Wars quotes and translate them into practical leadership, mindset, and patient care strategies — all through a PT lens.2025-05-0534 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyThe Note Ninjas: Burnout - Proof Documentation for PTs & OTsNicole and Stephanie, aka The Note Ninjas, are an OT and PT duo teaching therapists how to cut documentation time without cutting corners. In this episode, they join Jimmy to talk about their personal breaking points, how they created a better way to document, and why creative treatment doesn’t have to come at the cost of defensibility or compliance.They also preview their upcoming CEU-approved virtual summit, where therapists will walk away with actionable documentation strategies and treatment ideas that actually help real humans.2025-05-0121 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyClinic Retail That Feels Good: Paul Timko on Patient Outcomes and ProfitPhysical therapists often shy away from clinic retail, fearing they’ll come off as "salesy." Paul Timko from Stop Pain Clinical joins us to explain why selling isn't sleazy — it's smart. Paul shares how smart retail strategies improve patient care, strengthen home exercise compliance, and even grow your clinic’s revenue. Plus, learn about his Clinic Retail Mastermind and how it’s helping PTs nationwide level up without selling out.In This Episode:Why PTs resist retail — and why they shouldn'tReal examples of retail boosting outcomesEasy ways to start offering products ethicallyWhat the Clinic Ret...2025-04-3025 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyThe Six-Hour CEO: Systems, Strategy & the Real PT Growth Formula with Sturdy McKeePhysical therapists: STOP focusing on new patients—until you fix THIS. In this episode, host Jimmy McKay sits down with Sturdy McKee (of 6hourceo.com) to talk about the real growth levers for PT clinics, why your front desk might be your biggest problem, and how marketing myths are costing you money.2025-04-2948 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyUnlock Your Career Genius: How to Build a Job (and Life) You LoveRebekah Griffith (EDD, PT) joins Jimmy McKay for a real-world discussion on finding your strengths, avoiding career burnout, and leveraging your natural talents using The 6 Types of Working Genius framework. They share personal stories about hitting the "ceiling" in clinical roles, why leadership paths aren’t right for everyone, and how understanding your true workstyle can completely change your career trajectory. Learn how to structure teams that energize rather than exhaust, why promotion ≠ success for everyone, and why accepting your Working Genius is the fastest path to career satisfaction.2025-04-2422 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyEntitlement vs. Ownership: What PTs Need to Hear About Their CareersIn this episode, Jimmy McKay and Dave Kittle unpack why simply demanding a raise isn’t a long-term solution for PTs — and how creating value is the real power move.They dig into why messaging matters more than ever (goodbye “movement assessments”), innovative business models in neuro rehab, and what real partnerships look like in modern healthcare careers.Plus, they share hard-won lessons from radio sales, managing partnerships, and leadership inside clinics.Links:Learn more at PTPintcast.comSubscribe on Apple Podcasts and SpotifyFollow Jimmy on LinkedIn and Inst...2025-04-211h 01PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyWhy Physical Therapy Must Fight for Its Future — and How You Can HelpNick Patel returns to the PT Pintcast to break down the critical policy battles facing physical therapists, including the SAFE Act (H.R. 1171) to prevent falls and opioid use, Medicare reimbursement cuts, and the broader threats to PT's future workforce. If you think advocacy is someone else’s job — think again. Nick lays out what’s at stake, how individual PTs can get involved, and why organizations must step up.Resources & Links:Learn more about APTQI: https://www.aptqi.com/SAFE Act H.R. 1171 Info: https://www.congress.gov/bill/118th-congress/house-bill/1171Medicare Patien...2025-04-1820 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyBurnout, AI, and Letting Go: A Candid Chat with Rebecca GriffithIn this episode, Jimmy sits down with Dr. Rebecca Griffith (aka @theEDDPT) for a real-deal conversation on what it means to practice at the top of your scope—without losing yourself. They explore how PTs can use tools like ChatGPT to reduce stress, how the “Let Them” mindset (popularized by Mel Robbins) helps with boundaries in life and work, and why celebrating excellence is just as important as mentoring others.Topics Covered:The power of curiosity in trauma-informed careStudying for advanced PT certs with ChatGPTRethinking productivity: AI as your personal assistantLetting go of what you can’t contro...2025-04-1637 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyThe Profit Problem: Why PT Clinics Are Failing to GrowWhat makes a PT clinic thrive — or tank — in today’s healthcare landscape? This episode tackles the uncomfortable truths many physical therapy business owners avoid: emotional decision-making, misaligned compensation, and why the loudest voices online aren’t always the most successful offline.Join Jimmy, Dave, and Tony as they unpack real-world problems from practice ownership, leadership, and team dynamics, plus a sneak peek at a new community-powered segment: “Profitability Problems.”2025-04-151h 00PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyManual Therapy Is Paid Like Copper — But You’re Delivering GoldAre we being paid fairly for what we deliver?Join Jimmy McKay, Dave Kittle, and Tony Maritato for a no-holds-barred discussion on:Manual therapy vs. movement-based reimbursementHow Medicare defines (and limits) valueCharging patients for actual premium care — from certifications to techThe tension between doing more and being paid lessAction figures, AI-generated branding, and your role as a “healthcare hero”What We Talked About:Should PTs be charging for everything “above the minimum standard of care”?Is it ethical (or legal) to offer premium services on top of insurance-covered plans?How to avoid the...2025-04-1059 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyUnlocking Patient ValueJimmy McKay, along with Tony Maritato and Dave Kittle, dive deep into strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world.Key Topics Discussed:2024-12-0357 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyPT Business Blueprint - Spark Healthy RunnerIn this special episode of PT Business Blueprint, Jimmy McKay interviews Duane Scotti, founder of Spark Healthy Runner, to explore his unique approach to empowering runners with injury prevention, personalized coaching, and holistic support. Duane shares his journey from physical therapist and educator to building Spark Healthy Runner, a comprehensive online coaching platform for runners. They discuss the challenges of transitioning to a digital business, overcoming limiting beliefs in a cash-pay model, and how content creation has fueled his mission to revolutionize runner recovery. Tune in to learn valuable insights on growing a service-based business, creating evergreen content, and...2024-12-0224 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyPT Business Blueprint: FrostFireIn this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The...2024-11-2720 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyFrostfire’s Unique Approach to RecoveryIn this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Chapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client E...2024-11-2519 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyHow BlazePod is Revolutionizing Physical TherapyJimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology. 00:00 – Intro to BlazePod & MC Cummings05:32 – The Competitive Edge in Therapy: Motivation Through Tech12:15 – Improving Cognitive Agility in Physical Therapy17:55 – Application in Geriatric and Pediatric Patients25:30 – Future Technology: Integrating Data and BlazePod33:08 – Practical Examples & Use Cases41:36 – The ROI of BlazePod in ClinicsDiscover how BlazePod is transforming physical therapy, sports performance, and neurocognitive...2024-11-1848 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyMagnetic Content Wins: What Generational Marketing Can't Teach YouContent creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact.In This Episode:Generational marketing insights and how different age groups prefer to engage with contentCreating high-impact long-form and short-form vide...2024-11-0757 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyIs Patient Motivation Real? Spoiler: NoWe dive into the ongoing debate: Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability? Chapters:0:00 – Introduction: Motivation vs. Accountability in PT3:25 – Whose Job Is It to Motivate? Shifting PT Goals12:40 – Understanding Patient Responsibility & PT Boundaries20:15 – Matching Therapy Styles to Patient Personalities25:45 – "Celebrity PT" Branding: Making Therapists Local Stars33:05 – Innovative Marketing Tactics for Clinics41:20 – PTs' Communication Goal: Achieving Patient Understanding49:30 – Testing New Marketing Models for PT Clinics5...2024-10-311h 05PT Pintcast - Physical TherapyPT Pintcast - Physical Therapy2024's BEST Physical Therapy Hiring Strategies EXPOSEDJimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent. 00:00 – Introduction: Tackling the PT Staffing Crisis02:35 – The Current PT Job Vacancy Rate: 10% and Rising05:58 – Creative Referral Programs: Avengers Assemble Strategy09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies19:45 – Using Social Media for Recruitment and Branding23:00 – Bonus Tips: In-House Mentorship & CEU Programs26:45 – Final Thoughts: Adapt or Get Left BehindBacked...2024-10-2529 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyThe Future of Physical Therapy Profits: Strategies for SuccessThis is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 0:00 - Introduction and episode overview4:32 - Declining insurance reimbursements and opportunities for growth10:15 - Strategies for blending in-network contracts with cash-pay services18:45 - Megan Brown's success with Pilates and community building24:30 - How physical therapists can create additional revenue streams30:45 - Using AI and automation in physical therapy practices38:50 - Case studies: Successful integration of wellness programs45:10 - Treating PT practice like a b...2024-10-241h 04PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyUnlocking the Secrets to Attracting and Hiring the BestInnovative hiring strategies for physical therapy clinics, exploring how to attract, interview, and secure top-tier physical therapists. Jimmy McKay, alongside industry leaders, shares creative approaches to identify motivated candidates, avoid common hiring pitfalls, and enhance your recruitment process. 00:00 – Introduction: The Challenge of Hiring in PT Clinics03:45 – Unconventional Interview Techniques That Work12:30 – The Power of First Impressions in the Hiring Process21:15 – Should You Offer APTA Memberships as a Job Perk?30:50 – Real-life Examples: How Front Desk Conversations Impact Hiring40:18 – Streamlining Your Recruitment Process with FAQs50:35 – Cre...2024-10-221h 07PT Pintcast - Physical TherapyPT Pintcast - Physical Therapy24 Hours to Revolutionize Your PT Business with Shockwave TherapyJimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients.00:00 - Intro and Episode Overview01:34 - Why Specialization Matters04:15 - Investing in Quality: Buy Once, Cry Once07:45 - Shockwave Therapy for Adhesive Capsulitis12:30 - Creating a Program for Non-Responsive Shoulders17:40 - How to Keep Patients...2024-10-171h 03PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyRevolutionizing PT Clinics: AI, EMRs, and the Future of Physical TherapyIn this episode, Jimmy McKay, PT, DPT, dives into the intersection of physical therapy and technology with a focus on AI-driven EMRs and their impact on PT clinics. Joined by Dave Kittle and Tony Maritato, the discussion highlights the benefits and challenges of adopting AI scribes, upgrading electronic medical records (EMR), and evolving business models in the PT space.The team shares their experiences from the Private Practice Section (PPS) conference, including key takeaways about practice growth, tech-driven efficiencies, and the future of patient care. Whether you're a clinic owner, PT business professional, or...2024-10-151h 02PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyFallologists Unite: How PTs Can Prevent Falls and Save LivesIn this episode of PT Pintcast, Jimmy McKay talks with Nick Patel from APTQI (Alliance for Physical Therapy Quality and Innovation) about the critical role physical therapists play in preventing falls among older adults. Falls are the leading cause of injury, death, and healthcare costs for people over 65, but the SAFE Act could change that. Nick dives deep into the challenges faced by PTs, how the bill aims to address them, and what therapists can do to take action. Tune in to learn more about fall prevention, the importance of advocacy, and why PTs are essential to solving this...2024-10-1424 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyCutting PT Documentation Time by 75%: The Power of AI with Prediction HealthJoin Jimmy McKay as he interviews Pedro Teixeira from Prediction Health at the APTA Private Practice Section (PPS) Conference 2024! They explore how Prediction Health’s AI technology is transforming documentation for physical therapists by cutting the time spent on notes by up to 75%.Hear about the challenges PTs face with documentation and compliance, and how AI-powered solutions are helping practitioners focus more on patients and less on paperwork. Pedro also shares his predictions for the future of AI in healthcare and how it will continue to empower clinicians.Key Takeaways:How Pr...2024-10-1222 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyThe Future of Remote Therapeutic Monitoring: Insights from SaRA HealthJoin Jimmy McKay and Tony Maritato as they interview leaders from Sarah Health at the APTA’s Private Practice Section (PPS) Conference 2024! They dive into the emerging world of Remote Therapeutic Monitoring (RTM) and how this technology is reshaping the physical therapy landscape.Hear from SaRA Health’s experts on how their platform is boosting patient engagement between visits, improving outcomes, and streamlining billing processes. They also discuss the future of healthcare technology and offer insights on how PT clinics can stay ahead of the curve.Tune in for:Pr...2024-10-1231 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyConquering Physical Therapy Workforce Struggles & Boosting ProductivityJimmy McKay welcomes back Larry Benz, PT, DPT, OCS, MBA, FAPTA, to discuss the pressing issues in the physical therapy profession today. From workforce development challenges to cultural shifts in clinical care, Larry offers deep insights into the productivity crisis and how therapists can regain control in 2024. Find Larry's Blog Posts that inspired this episode here: AllThingsPhysicalTherapy00:00 - Introduction & Welcome Back Larry Benz02:00 - Why Larry Started Writing More08:30 - Productivity Comparisons: PTs vs. Physicians13:50 - Challenges in PT Workforce Development19:00...2024-10-0929 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyFiring Your Front Desk Star Could Cost You THOUSANDSJimmy McKay and co-host Dave Kittle dive deep into the realities of hiring in physical therapy and the importance of transparency. 00:00 - Introduction & Overview02:35 - The Importance of Salary Transparency in Job Listings09:12 - The Reality Behind High Salaries and Long Hours15:45 - Hiring the Right Fit: Quality Over Quantity22:30 - Using Military Strategies in PT Hiring: Commitment vs Applications31:20 - Communication Tactics: Over-Communicating with Your Team38:00 - Tony Hsieh's Zappos Example: Filtering for Commitment47:50 - Parting Shots2024-10-081h 04PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyEntrepreneurship in Physical Therapy: Avoid Burnout, Scale Your Practice, and Succeed with Self-ReflectionIn this episode of PT Pintcast, host Jimmy McKay, DPT, dives into a deep discussion with an expert panel of physical therapists LIVE from Nazarath College who are forging their own paths as entrepreneurs in the PT industry. Joined by Brenda Gajowski, Bryan Guzski, Derek Hagen, Russ Manalastas, and Michael Huson from Nazareth College, they explore what it takes to succeed in private practice, from self-reflection and personal growth to overcoming burnout and embracing new opportunities.If you're a PT looking to build or scale your own practice, this conversation will inspire and guide...2024-10-041h 50PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyThe AI Revolution in Physical Therapy: Inside Athelas' Game-Changing ToolsJimmy McKay is joined by special guests from Athelas to explore the groundbreaking role of artificial intelligence (AI) in transforming physical therapy practices. Learn how Athelas' AI-powered tools are driving higher efficiency, reducing burnout, improving denial management, and increasing revenue for clinics across the country. Discover how clinics can leverage AI to streamline operations, improve patient care, and adapt to the fast-evolving healthcare landscape. Plus, insights on how AI is helping clinics enhance patient satisfaction by automating routine tasks and giving providers more time for personal touch care.Key Points Discussed:2024-10-0239 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyFrom Idea to Impact: Jay Dicharry on Creating the MOBO BoardJimmy McKay sits down with Jay Dicharry, renowned physical therapist and inventor of the MOBO Board. Jay shares his journey from identifying a critical gap in foot and ankle rehab to designing a product that’s now used by elite athletes and clinicians alike. Discover how the MOBO Board went from concept to creation, the challenges faced during development, and the importance of producing a product that genuinely solves a problem. Whether you're a physical therapist or entrepreneur, Jay's insights on scaling, product iteration, and staying lean will inspire you to take the plunge on...2024-09-3037 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyUnlocking the Power of Price Anchoring in Physical Therapy: How to Attract High-Value ClientsIn this episode of PT Pintcast, host Jimmy McKay, alongside Tony Maritato and Dave Kittle, dives deep into advanced pricing strategies for physical therapy practices. Learn how price anchoring and positioning premium services can elevate your practice and attract high-value clients. Discover how to strategically frame your services to clients and avoid the common pricing pitfalls that many PTs make.Key Topics Covered:The power of price anchoring in physical therapy.Why selling services based on value—not price—can unlock growth.How premium pricing can drive higher demand and attract affluent clients.Real...2024-09-241h 07PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyClinic Waitlist or Na?In this episode of PT Pintcast, host Jimmy McKay, along with co-hosts Tony Maritato and Dave Kittle, tackle one of the biggest debates for physical therapy clinics: Should you have a waitlist? They dive deep into how waitlists impact patient experience and clinic efficiency, plus creative strategies for managing and capitalizing on patient overflow. Learn how to optimize your practice, increase patient satisfaction, and boost your bottom line without compromising care.2024-09-191h 02PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyMarketing Lessons You Must Learn: Pivot or PerishJimmy McKay is joined by Tony Maritato and Dave Kittle to discuss the essential need for physical therapists to pivot and adapt in an ever-evolving healthcare landscape. Inspired by the rise of Ozempic and Weight Watchers' massive industry shift, the trio explores how PTs can embrace innovation, rethink marketing, and develop creative strategies to stay relevant and successful.They get into the parallels between the weight-loss industry's pivot and what physical therapy professionals need to do in response to declining referrals and reimbursement changes. With practical insights on how to innovate...2024-09-131h 03PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyConverting Calls into PatientsJimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dives deep into the art of patient communication and how effective questioning can elevate your practice. Whether you're running a cash-pay physical therapy clinic or an insurance-based one, understanding your patient is key. This episode breaks down essential strategies to ask the right questions, build trust, and convert potential patients into loyal clients. Learn how to connect on an emotional level, overcome objections, and create a seamless patient experience. Perfect for physical therapists and healthcare business professionals looking to enhance their communication and marketing skills....2024-09-0656 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyCreating Patient and Employee EngagementIn this episode titled "Creating Patient and Employee Engagement with Dr. Jimmy McKay," we dive into strategies for building a positive and dynamic environment in healthcare settings.I was a guest on the True Sports Physical Therapy podcast with Yoni Rosenblatt, great conversation that made me feel all warm and fuzzy because I got to talk about my story. Who doesn't love talking about THEMSELVES and THEIR story??Maybe that's what more clinicians should do with patients...?We talk all things fostering strong connections...2024-08-291h 13PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyHow to Attract Top Physical Therapy TalentIn this episode of PT Pintcast, host Jimmy McKay sits down with business strategist and coach Sturdy McKee to dive deep into the future of physical therapy (PT) marketing and recruitment. Are you struggling with long wait times, high turnover, or disengaged employees? Discover how to attract top talent and differentiate your practice in a competitive market. Sturdy shares his insights on creating compelling job ads, leveraging the power of relationships over transactions, and the importance of being genuine in both client and employee engagement. Whether you're a practice owner, manager, o...2024-08-221h 09PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyUnlocking Career Growth in Physical TherapyWe dive deep into the challenges and opportunities for career growth within the physical therapy profession. From mastering the art of communicating your value to exploring innovative ways to use your skills in unfamiliar places, this conversation is packed with actionable insights for every PT professional.Physical therapy career growth, communicating value in healthcare, innovation in physical therapy, balancing work and life as a PT, career development for healthcare professionals, finding purpose in healthcare, PT career advice.00:00 - Introduction to Career Growth and Innovation03:22 - The Importance...2024-08-211h 03PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyThe Overeducation Dilemma: Are We Training PTs for the Wrong Job?In this engaging live stream episode of PT Pintcast, host Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dive deep into the critical debate on whether physical therapists are being overeducated for the roles they truly want. We explore the balance between evaluation and treatment, the evolving landscape of physical therapy education, and what it means to deliver real value to patients in various practice models.Main Topics Discussed:The value of evaluations versus treatment in physical therapy.Are DPT programs over-educating PTs for the roles...2024-08-1554 minTrue Sports Physical Therapy PodcastTrue Sports Physical Therapy PodcastDr. Jimmy McKay I Creating Patient and Employee EngagementWelcome to True Sports Physical Therapy's latest episode, where we explore the art of creating meaningful patient and employee engagement with Dr. Jimmy McKay. In this episode titled "Creating Patient and Employee Engagement with Dr. Jimmy McKay," we dive into strategies for building a positive and dynamic environment in healthcare settings. Join us as Dr. McKay shares his expertise on fostering strong connections between patients and healthcare providers, as well as cultivating a motivated and engaged team of employees. Learn about the importance of communication, trust, and culture in driving engagement and how these elements contribute to...2024-08-151h 09True Sports Physical Therapy PodcastTrue Sports Physical Therapy PodcastDr. Jimmy McKay I Creating Patient and Employee EngagementWelcome to True Sports Physical Therapy's latest episode, where we explore the art of creating meaningful patient and employee engagement with Dr. Jimmy McKay. In this episode titled "Creating Patient and Employee Engagement with Dr. Jimmy McKay," we dive into strategies for building a positive and dynamic environment in healthcare settings. Join us as Dr. McKay shares his expertise on fostering strong connections between patients and healthcare providers, as well as cultivating a motivated and engaged team of employees. Learn about the importance of communication, trust, and culture in driving engagement and how these elements contribute to...2024-08-151h 09PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyPhysical Therapy Sales Secrets: Strategies to Grow Your Client BaseIn this episode of PT Breakfast Club, host Jimmy McKay is joined by co-hosts Tony Maritato and Dave Kittle to dive into essential strategies for growing your physical therapy client base. Learn how to attract potential clients, create compelling first impressions, and balance free advice with paid services. Whether you're a physical therapist, healthcare professional, or clinic owner, these tips will help you enhance your client acquisition efforts and grow your practice effectively.Key Points Discussed:0:00 Welcome and Introduction2:15 How to attract and entice potential clients10:45 Importance of...2024-08-081h 01PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyDoes Size Matter in Physical Therapy?**Chapters:**00:00 - Introduction and Theme Overview05:00 - Discussion on Common Complaints15:30 - Impact of Team Size on Dynamics25:45 - Insights from LinkedIn Poll35:00 - Personal Experiences and ExamplesWelcome to another episode of PT Breakfast Club! In this live stream, hosts Jimmy McKay of PT Pintcast, Tony Maritato of Learn Medicare Billing on YouTube, and Dave Kittle of Concierge Pain Relief and the Dave Kittle Show dive into the common complaints and gripes within the physical therapy community. 2024-08-071h 00PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyInside the Olympic Greens: Live from the Paris Olympic Games with Jason StodelleJoin us as Jimmy goes behind the scenes at the Olympics with Jason Stodelle from Le Golf National in France. Jason, a Physical Therapist and Athletic Trainer, is responsible for the care of all 120 golfers at this year's Olympics.In this exclusive tour, we’ll explore:The state-of-the-art facilities designed to keep athletes in peak conditionThe cutting-edge equipment used for training and recoveryA detailed look inside the daily schedules of these elite golfersGet an insider's view of the rigorous preparation and support that Olympic athletes receive, and discover wh...2024-08-0619 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyEssential Business, Marketing & Tech Insights to Transform Your PracticeTony Maritato and Jimmy McKay dive into business, marketing, and tech in physical therapy. From multitasking myths to practical business advice, we cover a range of topics to help you thrive in the PT industry.**Topics Covered:**0:00 Introduction1:30 The Myth of Multitasking5:45 Cognitive Overload in Therapists10:15 Effective Business Strategies for PTs15:30 Marketing Tips to Grow Your Practice20:45 Leveraging Technology in Physical Therapy25:00 Q&A Session**Key Takeaways:**- Understand the impact of cognitive...2024-07-2559 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyThe Heavy Burden of Student Loan Debt on Physical TherapistsIn this episode, Jimmy is joined by researchers Tricia and Steven to discuss the impacts of student loan debt on physical therapists. They share alarming survey findings revealing that 41% of PTs would not pursue the career again due to their current debt levels. Tricia and Steven outline financial education gaps in PT programs and propose solutions including lower tuition costs, program changes, mandatory financial training for students, and advocacy efforts. With over 1,300 physical therapist survey responses analyzed, this research sheds light on how debt shapes career satisfaction and recommendations to enact positive change through po...2024-07-2238 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapySolving the Physical Therapy Staffing CrisisWe tackle the pressing issues of staffing shortages and long wait times in physical therapy. Hosted by Jimmy McKay, PT, DPT, and featuring industry experts Tony Maritato and Dave Kittle, we'll explore innovative solutions to these challenges. Learn about telehealth integration, strategic scheduling, and employee retention programs that can transform your practice. Share your experiences, ask questions, and be part of a collaborative brainstorming session aimed at improving patient care and clinic efficiency. Don't miss this opportunity to gain valuable insights and connect with fellow physical therapy professionals!...2024-07-171h 03PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyVital Tactical Communications Tactics from 'Never Split the Difference'In this episode, we dive deep into the Business-to-Consumer (B2C) Value Pyramid and explore how physical therapists can leverage it to enhance their sales strategies and improve patient outcomes. Inspired by the negotiation tactics from Chris Voss's "Never Split the Difference," we discuss key elements of the value pyramid, effective communication techniques, and the importance of understanding patient values. Whether you're a practice owner, a clinician, or a sales professional in the healthcare industry, this episode is packed with actionable insights to help you succeed.Main Topic/Theme: Understanding and utilizing the B2...2024-07-111h 01PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyDoom Scrolling: Why We Can't Stop the Negativity SpiralIn this episode, Jimmy and Psychologies Jamie Hagenbaugh explores the phenomenon of "doom scrolling" - endlessly scrolling through negative news and information online. They discuss why our brains seem drawn to negativity and bad news, even when we say we want more positivity. Reasons explored include negativity providing a definite "answer" compared to ambiguity, and bad news being more novel and activating more dopamine. Practical tips to limit doom scrolling are provided, like setting a timer, being more mindful of what you actually want to get out of the information you're viewing, and taking oc...2024-07-0834 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyBoost Your Physical Therapy Clinic with Proven Marketing TacticsIn this insightful episode of PT Breakfast Club, join Joey Allbritton, Dave Kittle, and Jimmy McKay as they dive deep into the world of physical therapy marketing. Discover powerful strategies to boost your practice, attract new patients, and overcome common marketing challenges. Whether you're a practice owner or a marketing enthusiast, this episode is packed with valuable tips and real-world examples that will help you elevate your marketing game.Main Topic/Theme: Effective marketing strategies for physical therapy practices.Key Points Discussed:Cash...2024-06-2459 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyRevolutionizing Anatomy Education: Visualizing the Human Body in New Ways (f Mike Pascoe)In this episode, Jimmy and his guest Professor Mike Pascoe discuss efforts to improve anatomy education and make it more inclusive. They talk about systemic racism in anatomical representations, the dominance of the "white male body" as the model, and steps being taken to amplify contributions of women and people of color. They also discuss using visualization techniques to teach anatomy more effectively, including 3D modeling and technology. The guest shares his experience attending anatomy education conferences and details some of the topics covered re...2024-06-2035 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyRethinking the Traditional PT Model: Is it Time for Change?In this episode, Jimmy discusses whether the traditional physical therapy model is still serving both therapists and clients in the modern era with Ray Gorman. They get into topics like compensation, efficiency, sales skills, and more. Key quotes touch on the need to embrace change and failure in order to grow, determining your ideal client, and positioning your offer correctly. They also explore essential business pillars like marketing, sales, service, and fulfillment that PTs need to develop beyond just clinical skills.2024-06-1733 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyAI Innovations in Physical Therapy: Insights from Prediction HealthIn this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato sit down with Dr. Pedro Teixeira, MD, PhD, co-founder and CEO of Prediction Health. Discover how artificial intelligence is reshaping the landscape of physical therapy, making documentation easier, optimizing CPT coding, and reducing the risk of audit failures.Main Topics Covered:The journey of Prediction Health and its mission to integrate AI into healthcare.The impact of AI on physical therapy documentation and compliance.How AI assists in optimizing CPT coding for better reimbursement.Overcoming barriers to adopting new technology in...2024-06-1448 minPT Pintcast - Physical TherapyPT Pintcast - Physical Therapy6 Best Physical Therapy Side Hustles in 2024 (Updated)Sometimes the side hustle becomes the main hustle. Tony Maritato and Jimmy McKay come together to answer the question: "Can a physical therapist earn $200,000 a year in 2024?"We explore the world of side hustles for physical therapists. In this live stream, we discuss various innovative business models that can help physical therapists increase their income and improve patient care.KEY TAKEAWAYS:1 - Virtual and Telehealth PT Consultations: Offering remote physical therapy consultations to expand reach and provide convenience.2024-06-141h 03PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyBreaking Down Virtual PT Solutions with Jimmy McKay & Tony MaritatoIn this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato dive into the latest report from Peterson Health Technology Institute, exploring the future of virtual musculoskeletal (MSK) solutions in physical therapy. They discuss the three key categories evaluated in the report: app-based exercise therapy, physical therapist-guided solutions, and remote therapeutic monitoring (RTM).Key Points Discussed:The role of physical therapists in virtual MSK solutions and the impact of app-based exercises on patient outcomes.Insights into the economic impact of virtual PT solutions and the potential cost savings compared to traditional in-person...2024-06-1252 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyGetting to the Bottom of Musculoskeletal Health (f Dr. Larry Benz)In this compelling episode of PT Pintcast, host Jimmy McKay dives deep into the world of musculoskeletal health with the mastermind behind Confluent Health, Dr. Larry Benz. With over 700 outpatient PT clinics, Dr. Benz shares his monumental influence in the profession, insights on physical therapy trends, and the challenges the field faces today.Episode Highlights:Guest Introduction:Meet Dr. Larry Benz, CEO of Confluent Health, a leader in private physical therapy, digital health, education, occupational medicine, and provider network management.Dr. Benz’s impressive career includes overseeing more than 700 outpatient PT clinics.vi...2024-05-2239 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyShould Clinical Instructors Be Paid?Weekly live stream with Tony Maritato, Dave Kittle and Jimmy McKayWe touch on:Should Clinical Instructors be Paid?Liquid Death StrategyFord Podcast StrategyJimmy's Radio Campaign Goals Follow me on the SocialsListen to my PodcastSubscribe to my YouTube Channel2024-03-201h 03PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyColorado Sunset, Twitter Fire and 5 Guys Burgers and Fries1. Colorado Physical Therapy Association's advocacy campaign- Message of "your silence, our loss"- Encouraging members to write letters, donate, and share content- Focusing on how patients would be impacted without legislation2. Jimmy's video clips for the campaign- Recorded interviews with physical therapists- Creating short video clips to share3. Controversy over Dave's Twitter question- Tweeted question about whether physical therapists need to be physically fit- Sparked engagement and controversy on Twitter4. Using emotional stories...2024-03-1949 minPT Pintcast - Physical TherapyPT Pintcast - Physical Therapy5 Guys Pricing, Twitter Firestorm, PT ASMR?!Dave Kittle, Tony Maritato and Jimmy McKay livestream about the uproar of 5 Guys Prices (and how healthcare providers should look at it), Dave shares his latest accidental on purpose Twitter firestorm and we share a weird ASMR Physical Therapy video.Key Insights- Use emotional stories and language to motivate support for causes, not just facts and data- Craft exclusive offers and highlight patient impact to promote business and advocacy campaigns- Leverage psychology and case studies to resonate with audiences on important issues...2024-03-1255 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyBONUS EPISODE! Marketing & Communication Game Plan: New Patients + Recruiting TherapistsBONUS EPISODE!Was excited to be on The Dave Kittle Show talking about Marketing and Communications for Healthcare Providers.Your business success lies in recruiting the ‘right’ therapist for your business, but what marketing & communication strategy can you use to find the ‘perfect’ therapist? How can we leverage this strategy not only to draw in top talent but also to attract and retain patients to your practice?Join me, Dave Kittle, in this week’s podcast episode alongside Jimmy McKay, the Director of Communications at Mount S...2024-03-0541 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyThe Biggest Mistakes (and how to fix them)We learn more from mistakes and failures than we do from learning. That's what we believe.Rebekah, Jimmy, and Elise share two BIG failures in their lives and what they got out of them to help them avoid failure and achieve success in the future.2024-02-0245 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyPersonal Branding in Healthcare?!This Breakfast Club PT Livestream went deep into personal branding for healthcare providers and business owners:WHY you should do it (you're doing it now, whether you know it or not...)HOW you can do itWHEN you should do it (now, now, I said now!)Jimmy is joined by Dave Kittle and Tony Maritato2024-02-0158 minPT Pintcast - Physical TherapyPT Pintcast - Physical Therapy6 Ways to Build Patient Trust with Adam MatichakIn this episode of PT Pintcast, Jimmy McKay dives into an insightful conversation with Adam Matichak, a board-certified oncology clinical specialist at Stanford Healthcare. The episode explores the integration of empathy in patient care, the challenges faced by oncology patients, and how physical therapists can make a difference in their journey. With a focus on the nuances of communication and patient-centered care, Adam shares his wisdom on creating trust, setting meaningful goals, and understanding the impact of words in therapy. Plus, a light-hearted discussion on resolutions and the significance of the new year.Key...2024-01-1830 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyBrain Injury Insights: Advocacy and Treatment in PTIn this enlightening episode of PT Pintcast, host Jimmy McKay is joined by physical therapist and brain injury survivor Jessica Schwartz.They talk complexities of concussion management and advocacy, discussing its prevalence, the evolution of treatment, and the role of physical therapists in concussion care.Jessica shares her personal journey, shedding light on the intricacies of living with post-concussive symptoms and the transformation of concussion treatment from her perspective as a patient and a healthcare provider.The episode is a must-listen for anyone interested...2024-01-1553 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyDo Unlimited Subscription Models work in PT Business?In this dynamic episode, join Jimmy McKay alongside Tony Maritato and Dave Kittle as they delve into innovative business models for physical therapy practices. They explore the viability of unlimited access membership models in both brick-and-mortar and mobile PT settings, discussing pricing strategies, patient commitment, and service delivery. The conversation also takes an intriguing turn toward the ethical implications of AI-assisted documentation in physical therapy. Tune in for a thought-provoking discussion that blends practical business advice with ethical considerations in the ever-evolving world of physical therapy.2024-01-1124 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyInnovators of PT: Insights from Sacred Heart University LIVE SHOWIn this dynamic live episode of PT Pintcast, hosted by Jimmy McKay at Sacred Heart University, we embark on a transformative journey through the multifaceted world of physical therapy. Four distinguished guests - Tom Barcia, Joanne Johnson Krasnow, Patrick Buckley, and Lindsey Schilberg - bring their unique insights and groundbreaking approaches to the forefront.Tom Barcia, a Clinical Director at Spear Physical Therapy, shares his wisdom on new grad challenges, the importance of mentorship, and maintaining well-being. Joanne Johnson...2024-01-021h 02PT Pintcast - Physical TherapyPT Pintcast - Physical TherapyExploring the Future of Physical Therapy: Dr. Chuck ThigpenFree trip to CSM?Welcome to a special episode of PT Pintcast, where we dive into an enriching conversation from ATI Physical Therapy's LinkedIn Live series, MOVE. In this episode, I, Jimmy McKay, PT, DPT, team up with Dr. Chuck Thigpen, SVP of Clinical Excellence at ATI, for a thought-provoking session that reviews the pivotal moments of 2023 and unveils the exciting prospects for physical therapy in 2024.Key Highlights:Recap of 2023: We take a candid look back at the significant trends, challenges, and successes in physical therapy over the...2023-12-2133 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyMaster Your PT Practice Finances for $0: Expert Insights You Can't Ignore!Tune in to this riveting episode of PT Pintcast with your host Jimmy McKayand returning guest, Sharif Zeid of MW Therapy. Today's topic covers a crucial, yet often overlooked aspect of physical therapy practice—Financial Health. We're discussing six cost-free, actionable strategies you can implement immediately to up your financial game.Key Takeaways:Idea #1: Implement a Key Performance Indicator (KPI) DashboardThe Idea: Create a visual dashboard to display crucial financial and operational metrics.Why It Works:Data-Driven Decisions: Real-time metrics guide better decision-making.Focus on Priorities: Metrics help keep your team aligned to yo...2023-12-1131 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyHow to Get the Most Out APTA CSMGet ready for an insightful episode as we welcome back Skye Donovan, an esteemed Director, Professor, and Board Certified Orthopedic Specialist. With her extensive background in physical therapy, gross anatomy, and biomedical science, Skye shares her top three tips on making the most of the APTA's Combined Sections Meeting (CSM) in Boston this February. Joining her, host Jimmy McKay offers his three expert suggestions for a fulfilling conference experience. Whether you're a seasoned attendee or a first-timer, this episode is packed with valuable advice...2023-12-0445 minPT Pintcast - Physical TherapyPT Pintcast - Physical Therapy6 Books Every Physical Therapist Should Read - With Rebekah GriffithDive into the world of books with Jimmy McKay and special guest Rebekah Griffith, aka the  @theeddpt , in this unique PT Pintcast episode. We're pouring a special "6-pack" – a curated collection of six influential books that every physical therapist should have on their shelf. From enhancing patient care to personal development, these reads are game-changers. Watch as we discuss each book's key lessons and tools, and how they can impact your PT practice and life.Featured in this episode:1 - "Up...2023-11-2751 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyUnlocking AI in PT: 6 Ways to Use Artificial Intelligence to Transform Your PracticeEver wondered how AI can revolutionize your physical therapy practice or business? In today’s unique 3+3 format episode, we’re diving deep into this futuristic topic that's already shaping our present. Jimmy McKay and special guest Tony Maritato each offer three game-changing ways to integrate Artificial Intelligence into your PT practice, from diagnostics to documentation to communications. By the end of this episode, you'll walk away with six actionable AI solutions that can elevate your clinical practice or business to the next level. Tune in to discover cost-effective, efficient, and cutting-edge strategies that will set...2023-11-0143 minPT Pintcast - Physical TherapyPT Pintcast - Physical TherapyPodcasting as an Innovative Tool to Prepare for the NPTEIn this podcast episode, we delve into the story behind Clash of the Craniums, an anatomy trivia revolution that has taken the PT student community by storm. Our guest, Matt Condo, associate professor at Western Kentucky University, and podcast host Jimmy McKay, share their journey of merging ideas to create an engaging and fun way for students to study for the National Physical Therapy Exam (NPTE).Episode TakeawaysWhere did Clash of the Craniums come from?With over 190K downloads, illustrates the impact of engaging and interactive learning toolsAccess to FREE learning The p...2023-06-0558 minCoach Me Up with Jimmy Dykes & Chris BurkeCoach Me Up with Jimmy Dykes & Chris BurkeRitchie McKay: Do I Really Believe God? | Coach Me Up with Jimmy Dykes & Chris BurkeLiberty University head basketball coach Ritchie McKay joins Jimmy Dykes and Chris Burke on this weeks episode of the Coach Me Up Podcast. Coach McKay is one of the most respected coaches in all of college basketball having built the Liberty Flame program into a mid major monster over the past few years. Coach McKay speaks with grace and joy as he talks about the impact men like Dick Bennet and Tony Bennett have had on his coaching career, and more importantly his authentic walk with God. Coach McKay challenges all of us as he talks about the difference...2023-05-2844 minAlternative Healthcare CareersAlternative Healthcare CareersHow to Start Your Podcast with Jimmy McKayHow to Start Your Podcast with Jimmy McKay Jimmy’s 15-year career as a Rock DJ combined with being a PT came about his podcast, PTPintcast. His driving force for his successful podcast is having the passion and the information. In this episode: 03:05 – QOTD “You are the designer of your destiny. Write your story. The PEN has always been your hand.” 04:40 – Introduction of Jimmy McKay. 07:20 – Who is Jimmy Mckay and what does he do? 11:20 – How a 15-minute conversation with a presenter turned out to be a life changing event for Jimmy....2021-05-191h 00PT Student CenterPT Student CenterEp. 235 - Radio DJ to DPT and Everything in Between with Jimmy McKayWelcome another weekly episode where we are joined by the Jack-of-All-Trades, Jimmy McKay! He is a radio DJ turned DPT and podcast host who is full of knowledge and stories. Jimmy shares a brief overview of how he ends up in PT school, finds his passion, innovatively solves a problem, and creates a niche area in the world of PT and healthcare that no one knew we needed until he made it happen. After having experience in two very different profession, Jimmy found a way to bring together his love of PT and being a radio DJ by creating...2021-04-0748 minThe Beyond Physical Therapy PodcastThe Beyond Physical Therapy PodcastPodcasting For PT's - Jimmy McKay, PT, DPT - Host of PT Pintcast™In this episode, we talk with Jimmy McKay, PT, DPT, Host of the popular podcast PT Pincast that helps PT’s and PTA’s from missing out on amazing ideas and insights of the profession over a beer, with over 3 million downloads. Jimmy is a former rock radio DJ & current Physical Therapist and Director of Communications with Fox Rehabilitation. As well as Host of five premier podcasts in the fields of Physical Therapy, Occupational Therapy, & Speech-Language Pathology: PT Pintcast, NPTE Studycast, FOXcast PT, FOXcast OT, FOXcast SLP. Jimmy has an amazing gift of telling and bringing out amaz...2020-12-0746 minBuild A Better Wellness BizBuild A Better Wellness BizHow To Create Content That Grabs Attention w/ Jimmy McKay of PT PintcastWe all have a passion for the work we do and the mission we’re on, but we often struggle to communicate our expertise to others. This makes content creation hard. Real hard.Online content creation might seem daunting but it’s really all about including the audience and creating a narrative that provides them with value. Jimmy McKay turned a podcast interview into his dream job and shares how to better communicate and create content that educates your audience, attracts new clients and custom...2020-10-0644 minThe Aaron LeBauer ShowThe Aaron LeBauer ShowEP 144: Podcasting Secrets & Successful Customer Communication with Former Classic Rock DJ Jimmy McKayEver heard someone talk nonstop for hours? They could be talking about the silliest things in the world but you can’t seem to realize that and still want more. Aaron’s guest Jimmy McKay will give us privy on how we can enthrall an audience, the right audience for that matter, and become a successful communicator. Jimmy is a former PT turned classic rock DJ, and now a podcasting host of not just one, but three shows. He joins Aaron for a virtual drink and talks about making the big jump despite not knowing the destination. They discuss why...2020-08-1355 minMMOA Podcast - Physical Therapy | Fitness | GeriatricsMMOA Podcast - Physical Therapy | Fitness | GeriatricsGrabbing a Pint with Mr. PT Pintcast - Jimmy McKay Grabbing a Pint with Mr. PT Pintcast - Jimmy McKay Join me and Mr. http://PTPintcast.com, Jimmy McKay as we talk about the origins & growth of SRP and our plans for CSM. CSM's going to be HUGE this year and I don't want you to miss out! Whether you're going or not, go to SeniorRehabProject.com/CSM to see how you can follow along. Check out more of Jimmy's work at http://PTPintcast.com! ---------- SRP is brought to you by the generous support of the S...2018-02-1232 minThe Livin\' La Vida Low-Carb Show With Jimmy MooreThe Livin' La Vida Low-Carb Show With Jimmy Moore1250: McKay Jenkins On Whether GMOs Are The Real Problem With The American DietUniversity professor and author Mckay Jenkins is our guest today in Episode 1250 of “The Livin’ La Vida Low-Carb Show.”   McKay Jenkins from McKayJenkins.com has been writing about people and the natural world for 30 years. Not only is he the author of Food Fight, but is also the author of ContamiNation , which chronicles his investigation into the myriad synthetic chemicals we encounter in our daily lives, and the growing body of evidence about the harm these chemicals do to our bodies and the environment. His book, Poison Spring, co-written with E.G. Vallianatos, has been...2017-04-2535 min