Shows
Associations Thrive143. Joanna Pineda, Dave Coriale and KiKi L’Italien Talk About Grief, Trust, Community and TechnologyHow do associations stay resilient in times of personal and professional change? How can they remain a trusted space when trust is in short supply?In this special episode of Associations Thrive, host Joanna Pineda reconnects with fellow podcasters Dave Coriale and KiKi L’Italien. Dave and Kiki discuss:KiKi's Academy of Leaders Award from ASAE and how this award means so much to her.How DelCor is navigating the loss of co-founder Loretta DeLuca while staying grounded in its mission and values.The dual experience of grieving and moving forward, and how organizations can honor bo...2025-06-1245 min
Associations Thrive121. What’s Been on Association CEOs' Minds in 2024, with Joanna, Leah, and RayWhat was on the minds of association and nonprofit CEOs in 2024? What themes and trends came through?In this episode of Associations Thrive, host Joanna Pineda checks back in with Leah Monica, Director of Marketing, and Ray Stankiewicz, Director of Client Solutions at Matrix Group International. They look back on another year of Associations Thrive podcast episodes. They discuss:Storytelling for the Industry, and how associations feel a responsibility to tell the story of their members and industries.How associations are leveraging multi-month programs that combine education, community building, and mentorship.How leaders are adapting to...2025-01-0223 min
Associations Thrive119. Special Episode with Dave C, Kiki, Joanna, Ben and Dave W Talking About What’s Got Us Worked UpIn this episode of Associations Thrive, host Joanna Pineda sat down with fellow association podcasters:Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L’Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association StrongAfter checking in about what’s been happening in their lives, these five podcasters, who call themselves DC’s Podcast Angels, discuss:What’s got them worked up and it’s a big and important list that includes: AMS implementation going way over budget, return to...2024-12-1259 min
Associations Thrive101. James Thorne, CEO of Vehicle for Good Inc., on Non-Traditional Fundraising and Working with InfluencersWhat are nontraditional methods for raising funds and awareness? Could your fundraising strategy benefit from working with corporate and individual influencers?In this episode of Associations Thrive, host Joanna Pineda interviews James Thorne, CEO of Vehicle for Good Inc. James discusses:The idea that sparked the creation of Vehicle for Good.How Vehicle for Good runs sweepstakes programs that raise money for nonprofits that have limited fundraising resources.How before starting Vehicle for Good, James worked in communication for two very large churches.How Vehicle for Good’s selection parameters ensure that a worthy nonprofit is se...2024-08-0124 min
Associations Thrive100. Special Episode with Dave C, Kiki, Joanna, Ben and Dave W Talking About Market Fit, the Future of Associations, and the Looming Membership CliffNote: Be sure to listen until the very end, after the outro, for the bloopers. :-)For the 100th episode of Associations Thrive, CEO Joanna Pineda sat down with fellow association podcasters:Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L’Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association StrongThey talked about:What's new about their podcasts.Association statistics and demographics.Kiki’s new association podcast directory.Market fit when developing new products and how...2024-07-2555 min
Associations Thrive99. David Chavern, President & CEO of the Consumer Brands Association (CBA), on Storytelling and How the Trade Association Business Has ChangedHow do you tell the story of your industry? How do you gain the trust of your members so that they have confidence in your advocacy and services?In this episode of Associations Thrive, host Joanna Pineda interviews David Chavern, President & CEO, of the Consumer Brands Association (CBA). David discusses:How CBA members are the makers of almost everything that you buy in the grocery store and the drug store.How even though it’s a mature industry, there are new CPG (consumer packaged goods) start-ups and new products coming out every day.How Dav...2024-07-1125 min
Associations Thrive98. Dr. Hudson Garrett, ED & EVP of the Association of Healthcare Value Analysis Professionals (AHVAP), on Industry Partnerships and MicrocredentialsHow do you measure value in healthcare to benefit both patients and healthcare professionals in the sourcing of goods and services? How do you demonstrate to industry partners that they are valued in the profession?In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Hudson Garrett, Executive Director & Executive Vice President of the Association of Healthcare Value Analysis Professionals (AHVAP). Hudson discusses:What healthcare value analysis professionals do, and how they strive for exceptional value for patients and healthcare professionals; it’s about more than just price.How the profession has become multi-disciplinary and no...2024-07-0330 min
Associations Thrive97. Sandra Nam, Co-Founder and CEO of Qiqo Chat, on Creating Community and Startup CultureHow do we create community in a post-pandemic world? How do you reinvent your company and what does it mean to create a startup culture again?In this episode of Associations Thrive, host Joanna Pineda interviews Sandra Nam, Co-Founder and CEO of Qiqo Chat. Sandra discusses:How Qiqo stands for Quality In, Quality Out.How Sandra was studying to become a landscape architect when she and a friend came up with the idea to develop a community platform to help her find fellow students and study effectively together.How Qiqo was an early Zoom API integrator...2024-06-2729 min
Associations Thrive96. Special Episode with Jose Segarra, Rick Burt and Don Dea on the Importance of the Association Workforce Trends SurveyCrucial DEI data has been missing in the association world. Learn about the first comprehensive survey tracking diversity and career advancement in the association sector.In this episode of Associations Thrive, host Joanna Pineda interviews three guests. Jose Segarra, Board Member of Association Latinos, Don Dea, Founder and Chair of the ASAE AANHPI Association Community, and Rick Burt, Board President of Black Association Executives. They discuss:The purpose and goals of the Association Workforce Trends survey.How everyone in the association space, from CEOs to entry-level employees, across all demographics, should participate in the surveyThe demographics...2024-06-1917 min
Associations Thrive95. Jennifer Abril, President & CEO of The Society of Chemical Manufacturers & Affiliates (SOCMA), on B2B Networking, Nuanced Advocacy, and Membership Being a Business ImperativeHow do you distill your organization’s signature member benefits to create focus in your association? How do you make membership a business imperative?In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Abril, President & CEO of the Society of Chemical Manufacturers & Affiliates (SOCMA). Jennifer discusses:How her members are contract chemical manufacturers or divisions within larger companies that create small batch specialty chemicals for a huge spread of industries across the country.How SOCMA focuses on three things:B2B NetworkingAdvocacySafetySOCMA has different ways to connect members, including:On online directory that lets co...2024-06-1333 min
Associations Thrive94. Patrick Smith, Founder & ED of Soil Upside, on Regenerative Farming, Climate Smart Practices, and Transforming AgricultureCan agriculture be climate-friendly? How do we encourage climate-friendly and biologically-centric agriculture, while at the same time, helping farmers be more profitable?In this episode of Associations Thrive, host Joanna Pineda interviews Patrick Smith, Founder and Executive Director at Soil Upside. Patrick discusses:Climate Smart Agriculture is a movement to move away from just chemically-focused agriculture into biologically-centric agriculture.How the transition to climate-smart or regenerative agriculture is a difficult one, but once the transition is made, farming is more profitable.How Soil Upside is building a database of funding opportunities to help farmers make this...2024-06-0620 min
Associations Thrive93. Devin Jopp, CEO of the Association for Professionals in Infection Control and Epidemiology (APIC), on Leadership, Innovation, and Transforming HealthcareWhat was it like to be an infection preventionist at a hospital during the pandemic? How do you support your members during a world-changing event like a global pandemic?In this episode of Associations Thrive, host Joanna Pineda interviews Devin Jopp, CEO at the Association for Professionals in Infection Control and Epidemiology (APIC).Devin discusses:The founding of APIC and how their members’ job is to prevent the spread of infection in all health care centers.The training and certifications that infection preventionists (IPs) get.Devin’s journey, moving from IT to CIO, and then...2024-05-3028 min
Associations Thrive92. Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Care (AAHPM), on AI in healthcare, AANHPI Heritage Month, and finding your voice.The AANHPI tent covers Asian immigrants from more than 70 nations. Despite the wide spread of cultures, Asians are severely underrepresented within the Association community.In this episode of Associations Thrive, host Joanna Pineda welcomes back a returning guest in Wendy-Jo Toyama, CEO, of the American Academy of Hospice and Palliative Care (AAHPM). Wendy-Jo discusses:The four focus areas of AAHPM.How they have increased both voice and vote for interdisciplinary team members.How AI is changing healthcare, and how it is going to add some risks and take away other risks.How hospice is c...2024-05-2333 min
Associations Thrive91. Sue Ann Hong-Whitaker, President & CEO of the Center for Asian Pacific American Women (CAPAW), on ending Sexism, Racism, and All Other -isms.During this AANHPI Heritage Month, we need to ask ourselves: What can we do to end systemic sexism, racism, and any other ism that divides us and robs groups of opportunities?In this episode of Associations Thrive, host Joanna Pineda interviews Sue Ann Hong-Whitaker, President & CEO at the Center for Asian Pacific American Women (CAPAW).Sue Ann discusses:How she flew to the U.S. on her own as a child, which taught her how to be independent, resilient, and adaptable.How CAPAW’s founder, Martha Lee, wanted to address the persistent sexism and ra...2024-05-1632 min
Associations Thrive89. Joanna Pineda, CEO of Matrix Group, on 25 Years in Business, Being a Troublemaker, Reinvention, and AIThis is a special episode of Associations Thrive. Director of Marketing, Leah Monica interviews Joanna Pineda, CEO and Chief Troublemaker of Matrix Group International, Inc. on the occasion of Matrix Group turning 25 this month. Joanna discusses:When and why she started Matrix Group.How Matrix Group’s mission has not changed. We help associations and non-profits increase membership, increase revenue, increase engagement, and thrive in the digital space.How there is a real fit between the mission of associations and the capabilities of the web.How during the early days, Matrix group had MMM (Making Matrix Marvelous) nights, du...2024-05-0143 min
Associations Thrive88. Amith Nagarajan, Chairman of Blue Cypress, on the Association Market, AI, Innovation and CultureHow does your organization get started with AI? How does an organization develop deep AI expertise in AI, which arguably is the most transformative technology we will see in our lifetimes?In this episode of Associations Thrive, host Joanna Pineda interviews Amith Nagarajan, Chairman of Blue Cypress. Amith discusses:His ecosystem of companies that is focused on helping associations transform digitally through positive disruption.How he stumbled across associations 30 years ago and never looked back.How the people in the association market care deeply about their mission and members.How there are two types of innovation...2024-04-2539 min
Associations Thrive87. Deborah McKinnon, Executive Director of The American College of Trust and Estate Counsel (ACTEC), on Member Involvement, Institutes, and EducationEntrepreneurs, small business owners, and immigrants want to transfer their businesses to their children. Trust and estate attorneys make those transitions happen.In this episode of Associations Thrive, host Joanna Pineda interviews Deborah McKinnon, Executive Director of the American College of Trust and Estate Counsel (ACTEC). Deborah discusses:Her career journey to becoming Executive Director of ACTEC and her experience working with boards of large and small non-profit organizations.How ACTEC fosters engagement among its members through its Institutes, activities such as involving ACTEC fellows in the website redesign, and through educational content, including their podcast...2024-04-1834 min
Associations Thrive86. Michael DiFrisco, Executive Director American Academy of Cosmetic Dentistry (AACD), on Accreditation, Retiring Members, andIf your association went away tomorrow, what would be lost and who would miss it? In this episode of Associations Thrive, host Joanna Pineda interviews Michael DiFrisco, ED, American Academy of Cosmetic Dentistry (AACD). Michael discusses:How cosmetic dentistry is on the rise; brands like Invisalign have become household names.How cosmetic dentistry is not a recognized specialty, but cosmetic dentists need specialized training.How membership numbers resurged after the pandemic. AACD Identified and catered towards best-fit members: the members who support the organization and are supported by the organization.How accredited members are the most e...2024-04-1130 min
Associations Thrive85. Joe Lindahl, CEO of Mission MSA, on Rebranding and Providing Support to PatientsWhat do you do when your name no longer represents your organization? How do you create urgency among lawmakers and the public so that those you serve have a chance to live fulfilling lives?In this episode of Associations Thrive, host Joanna Pineda interviews Joe Lindahl, CEO of Mission MSA. Joe discusses:How Multiple System Atrophy is a rare neuro-generative disease that is a movement disorder like Parkinson’s, but it is much worse because of the speed at which the disease progresses.The organization’s rebrand from Multiple System Atrophy Coalition to Mission MSA to lend...2024-04-0429 min
Associations Thrive84. Howard Pearl, CEO of Charitable Rides and Services (CARS) On Fundraising, Staff Enlightenment, and Why He Fell in Love with CARSSometimes, donations to a non-profit can be burdensome for the organization. Many nonprofits lack the infrastructure to accept physical assets like cars and real estate. But automobile and real estate donations allow non-profit organizations to raise large amounts of money, and allow contributors to easily donate in a more significant way.In this episode of Associations Thrive, host Joanna Pineda interviews Howard Pearl, CEO of Charitable Adult Rides and Services (CARS). Howard discusses:How CARS is a non-profit that provides fundraising services to other nonprofits. CARS takes the automobile and real estate donations slated for specific...2024-03-2830 min
Associations Thrive83. Matthew Hughes, CEO of the World Affairs Councils of America (WACA) on Why World Affairs Should Matter to all AmericansHow do you set guidelines and parameters for contentious conversations to keep discussions civil? How do you bring voices to the table that have been historically excluded?In this episode of Associations Thrive, host Joanna Pineda interviews Matthew Hughes, CEO of the World Affairs Councils of America. Matthew discusses:How WACA is a trade association of Local Councils around the country that bring diplomats, journalists and professors to communities, to foster discussion and understanding about foreign affairs and global issues.His journey from the education world to the association world.How and why world affairs should m...2024-03-2130 min
Associations Thrive82. James Thomas, Exec Director of the American Society of Home Inspectors (ASHI) on Association Decision-Making, Certification and EducationWhat’s it like to work for a for-profit vs. nonprofit company? How do you support your members during boom times, as well as downtimes?In this episode of Associations Thrive, host Joanna Pineda interviews James Thomas, Executive Director of the American Society of Home Inspectors (ASHI). James discusses:When and why ASHI was founded.The value of certification for a home inspector, as well as meeting the needs of licensed and unlicensed members.Why the home inspection business experiences a downturn during boom times when buyers waive their home inspections, as well as during slow pe...2024-03-1432 min
Associations Thrive81. Laura Caputo, Executive Director of the Romance Writers of America (RWA) on DEI Controversies and Rebuilding TrustHow do you rebuild trust in an organization? How do you bring back the members who previously felt excluded? How do you help your members navigate the AI landscape?In this episode of Associations Thrive, host Joanna Pineda interviews Laura Caputo, Executive Director of the Romance Writers of America (RWA). Laura discusses:How romance is the largest fiction genre.How RWA defines romance as a work of fiction with a happily ever after ending, or happy for now.How RWA supports all writers of romance, including those who are working on their first book, the newly-published...2024-03-0728 min
Associations Thrive80. Meredith Gibson, CEO, Association for Women in Science (AWIS), on DEI and What's Really Changing Hearts and MindsWhat’s really working to change hearts and minds when it comes to diversity and inclusion? What’s the CEO journey like when you’ve been in an organization for a long time?In this episode of Associations Thrive, host Joanna Pineda interviews Meredith Gibson, CEO of the Association for Women in Science (AWIS). Meredith discusses:How she determined that what motivates her in her career is mission.When she became CEO of AWIS, she had conversations with staff, including someone who she thought was interested in the CEO job.The organization’s renewed commitment membership and rela...2024-02-2930 min
Associations Thrive79. William Arnone, CEO, National Academy of Social Insurance, on the Value of Social Insurance and Why Need to Understand It and Protect ItWhat is social insurance? Who does it benefit? Answer: Everyone!In this episode of Associations Thrive, host Joanna Pineda interviews William Arnone, CEO of the National Academy of Social Insurance. William discusses:What social insurance is – Social Security, Medicare, unemployment insurance and workers compensation. The US government pools risks across the entire country and then provides universal benefits to people in need.How the Academy is the largest community of scholars and experts on at least one area of social insurance.The Academy’s membership process: you can’t just join, you must be nominated.How the Ac...2024-02-1530 min
Associations Thrive78. Jose Segarra, Executive Director of the Association of College and University Auditors (ACUA) on Nurturing Community and Focusing on Diversity to Create a Thriving CultureIn this episode of Associations Thrive, host Joanna Pineda interviews Jose Segarra, Executive Director of the Association of College and University Auditors (ACUA). Jose discusses:Who ACUA members are: they are internal auditors in colleges and universities. ACUA members audit policies, procedures and compliances with these policies.How the rules around college athletes and the DEI programs that are being sunset because of the recent Supreme Court decision are keeping ACUA members up at night.Jose’s journey in different associations and his experience working for association management companies.How the profession or industry represented by an association st...2024-02-0828 min
Associations Thrive77. Pam Donahoo, CEO of America's Mortgage Banking Attorneys (USFN), on Supporting Members During the Pandemic, and Supporting the Next Generation of Members and LeadersHow do you support your members when a lot of their work evaporates because of government regulations? How do you educate an entire ecosystem about your members’ work?In this episode of Associations Thrive, host Joanna Pineda interviews Pam Donahoo, CEO, America's Mortgage Banking Attorneys, aka USFN. Pam discusses:How she got introduced to associations because of her mother, who ran an association.Pam’s advice for getting to know an association and its industry or profession when you’re a new executive.How USFN rebranded to become America’s Mortgage Banking Attorneys.How USFN supported its memb...2024-02-0123 min
Associations Thrive76. Corey Rosenbusch, President and CEO of The Fertilizer Institute (TFI), on Geopolitical Turmoil, Staff Culture and Association MergersWhat do a plane hijacking, the war in Ukraine, the COVID-19 pandemic, a hurricane in Louisiana and a deep freeze in Texas have in common? They all contributed to a crisis in the global supply of fertilizer!In this episode of Associations Thrive, host Joanna Pineda interviews Corey Rosenbusch, President and CEO of The Fertilizer Institute (TFI). Corey discusses:The critical importance of fertilizer, without which the human population would drop by 50% because of mass famine.How COVID was a gift because it gave him time to get to know his members at the start of...2024-01-2541 min
Associations Thrive75. Adam Levy, Executive Director of the American Cleft Palate Craniofacial Association (ACPA) on Servant Leadership, Advocacy and Reinventing MeetingsHow can servant leadership revolutionize an organization? How do you serve the needs of healthcare professionals AND patients and their families? How do you reinvent your conferences so they cater to the needs of members, and don’t focus on the venue?In this episode of Associations Thrive, host Joanna Pineda interviews Adam Levy, Executive Director of the American Cleft Palate Craniofacial Association (ACPA). Adam discusses:How babies with cleft palate and craniofacial differences (we don’t call them birth defects anymore) are born to families all over the world, not just overseas.How Adam feels prof...2024-01-1828 min
Associations Thrive74. Dave Coriale, Kiki L'Italien, Joanna Pineda, Ben Muscolino and Dave Will Talking About Association Podcasts, Entrepreneurship and ReinventionNote: Be sure to listen until the very end, after the outro, for the bloopers. :-)This episode of Associations Thrive is a little different. Host Joanna Pineda had the opportunity to sit down with some of the top podcasters in the association industry. Dave Coriale, Delcor Technology Solutions and host of Reboot ITKiki L’Italien, Association Chat and host of Association ChatBen Muscolino, Breezio and AMSGeek and host of The Association PodcastDave Will, PropFuel and host of Association StrongThey talked about a few of their favorite episodes, key themes of governance, reinvention and...2024-01-1141 min
Associations Thrive73. Juan Amador, Executive Director of SACNAS, on Culture, Assimilation, Mentoring, and AwardsWhat does it mean to truly celebrate culture within the scientific community and why does it matter today? What role does mentoring play in shaping the careers of emerging scientists and leaders in STEM?In this episode of Associations Thrive, host Joanna Pineda interviews Juan Amador, Executive Director or the Society for Advancement of Chicanos/Hispanics & Native Americans in Science (SACNAS). Juan discusses:SACNAS's goal to increase the representation of Chicanos, Hispanics, and Native Americans in STEM.SACNAS's motto of "celebration, not assimilation." Juan explains this as celebrating science, community, and culture and bringing one's true...2024-01-0426 min
Associations Thrive72. Looking Back on a Year of Associations Thrive Episodes with Leah, Joanna and RayIn this episode of Associations Thrive, host Joanna Pineda checks in with Leah Monica, Director of Marketing at Matrix Group International and Ray Stankiewicz, Director of Client Services. They look back on a year of Associations Thrive podcast episodes. They discuss:Their favorite podcasts, outside of Associations ThriveEpisodes that stood out for them this yearEpisodes that surprised themKey themes that echoed through multiple episodes, including:The theme of the importance of having a great culture in order to have a high-performing organizationGovernance and the importance of having great Board-staff relationsOrganization rebranding and website redesignsHow associations and nonprofits helped...2023-12-2819 min
Associations Thrive71. Loretta DeLuca, CEO & Owner, DelCor Technology Solutions, Inc., on Staff Culture, Growth, and Keeping An Ear to the GroundHow do you grow your company while maintaining relationships and quality? How do you stay on top of industry trends to be responsive to industry needs?In this episode of Associations Thrive, host Joanna Pineda interviews Loretta DeLuca, CEO & Owner of DelCor Technology Solutions (DelCor). Loretta discusses:Her beginnings in the association space and the founding of DelCor.How Delcor is run by a triumvirate (Loretta, Dave, Brian) and how they bring a wide range of experiences and perspectives to the company.The ways in which DelCor is expanding to provide more resources and services to...2023-12-2125 min
Associations Thrive70. Marcie Finney, Executive Director, Cleveland Cord Blood Center (CCBC), on Doing Good Work and Creating a Great Place to WorkHow do you lead an organization that does great work AND is a great place to work? In this episode of Associations Thrive, host Joanna Pineda interviews Marcie Finney, Executive Director at the Cleveland Cord Blood Center (CCBC). Marcie discusses:What umbilical cord blood is and why we bank it.The differences between a private cord blood bank and a public cord blood bank.The life-saving treatments that are now available because of research enabled by cord blood and stem cell transplants.Marcie’s journey from being a researcher to running the CCBC.The work she’s don...2023-12-1428 min
Associations Thrive69. Blane Ruschak, President of The PhD Project, On Attracting Black, Hispanic and Native Americans to the World of Business Through ProfessorsWhat’s really working to attract Black, Hispanic and Native American professionals to the world of business? In this episode of Associations Thrive, host Joanna Pineda interviews Blane Ruschak, President of The PhD Project. Blane discusses:His personal journey from auditor to recruiter to head of The PhD project.The importance of diversity in the business community and how The PhD project is making a difference by recruiting diverse candidates to get their PhDs and become professors at business schools around the country.How The PhD supports its members through conferences, training and mentoring. The PhD pro...2023-12-0728 min
Associations Thrive68. Khanh Vu, CEO, Society of Asian Scientists and Engineers (SASE), on Helping Members Develop Cultural Agility and Leadership SkillsWhile Asian-Americans are well represented in the tech workforce, they are poorly represented in leadership positions, including tech leadership. How do we help Asian scientists and engineers move into leadership roles?In this episode of Associations Thrive, host Joanna Pineda interviews Khanh Vu, CEO & Executive Director of the Society of Asian Scientists and Engineers (SASE). Khanh discusses:How Asian scientists and engineers are often held back by cultural traits, including the desire to always be respectful, let their seniors speak first, and not seem overly aggressive.How SASE helps members develop the communication and leadership skills...2023-11-3037 min
Associations Thrive67. Julie Kresge, Executive Director, Erie County Bar Association (ECBA) on Doing Good and Implementing a New Strategic PlanHow do you meet the needs of small and large firm members? How do you work alongside your state or national association to benefit your members, and remain distinct and relevant to members?In this episode of Associations Thrive, host Joanna Pineda interviews Julie Kresge, Executive Director of the Erie County Bar Association (ECBA). Julie discusses:Her unique and winding path to becoming an Executive Director.How the Erie County Bar Association promotes the rule of law, does a lot of good in the community, and creates a vibrant community of attorneys.How the Bar Foundation...2023-11-2127 min
Associations Thrive66. Jimmy Williams, Jr., General President of the International Union of Painters and Allied Trades (IUPAT) on Equity, Inclusion and Membership GrowthHow do you evolve an organization that’s been around for over 100 years? How do you help members adapt to changing technology and industry conditions?In this episode of Associations Thrive, host Joanna Pineda interviews Jimmy Williams, Jr., General President of The International Union of Painters and Allied Trades (IUPAT). Jimmy discusses:His background in the trades as a fourth generation tradesman.Leading an organization during the pandemic when there was little guidance from the government about how to keep workers safe.Supporting workers during periods of economic turmoil.The enduring value and importance of registered ap...2023-11-1426 min
Associations Thrive65. Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA), on Seeing Opportunities in DisruptionHow do you reimagine an organization so that its governance and culture are transformed to meet today’s needs? How do you further reinvent a conference to help your organization stand out in a crowded meetings field?In this episode of Associations Thrive, host Joanna Pineda interviews Tara Puckey, Executive Director of Radio Television Digital News Association (RTDNA). Tara discusses:How she’s only ever worked for journalist associations.The crowded association space that RTDNA occupies because there are over 70 journalist associations!How RTDNA has changed over the years to include Internet journalists.The governance changes that...2023-11-0932 min
Associations Thrive64. Amy Melnick, Executive Director of the National Coalition for Hospice and Palliative Care, on the Power of CoalitionsHow do you convince organizations that they can accomplish more when they work together? How do you develop standards and practices that dozens of organizations agree to, adhere to, and train to? In this episode of Associations Thrive, host Joanna Pineda interviews Amy Melnick, Executive Director, National Coalition for Hospice and Palliative Care. Amy discusses:The difference between hospice and palliative care.How the Coalition represents the many professions involved in hospice and palliative care, including doctors, nurses, chaplains, physical therapists, social workers, and many more.How the Coalition lets members “gang up on the problem” but n...2023-11-0225 min
Associations Thrive63. Bonnie Ricci, Executive Director of the International Council Advancing Independent School Accreditation (ICAISA), on the Value of AccreditationHow do you ensure that a school is serving students well and changing with the times?In this episode of Associations Thrive, host Joanna Pineda interviews Bonnie Ricci, Executive Director from International Council Advancing Independent School Accreditation (ICAISA). Bonnie discusses:How ICAISA is the accreditor of accrediting bodies for independent schools.What an independent school is.The value of accreditation is, how ICAISA standards are developed, and how these standards change to adapt to the changing learning environments of schools.How ICAISA helps accrediting bodies be better by taking their staff out of their comfort zones...2023-10-2627 min
Associations Thrive62. Jeffery Beckham, CEO of Chicago Scholars, on Helping First-Generation College Students Achieve Their DreamsHow do you change life outcomes for promising students who aren’t necessarily college-bound and desperately need a chance? What’s really working to help students navigate high school and college successfully?In this episode of Associations Thrive, host Joanna Pineda interviews Jeffery Beckham Jr., CEO, Chicago Scholars. Jeffery discusses:In Chicago, there can be up to a 30% life expectancy gap between zip codes. Chicago Scholars believes that your zip code should not determine your life’s outcomes.Chicago Scholars’ 7-year model that pairs students with mentors starting in their junior year, until they finish college and land...2023-10-1931 min
Associations Thrive61. Tom Morrison, CEO of MTI, on Running to Meet Member Needs, and the MTI Strong RebrandHow do you create a culture that moves lightning fast to respond to member needs? How do you get your Board to make decisions quickly? How do you convey to potential members that they are stronger when they are part of your organization?In this episode of Associations Thrive, host Joanna Pineda interviews Tom Morrison, CEO of the Metal Treating Institute. Tom discusses:The importance of his members, both captive and commercial metal heat treaters.How you create ongoing energy and passion in an organization by innovating quickly and doing new stuff.How MTI rebranded to...2023-10-1232 min
Associations Thrive60. Rich Yep, Interim CEO of SWANA, on what it takes to be a great association CEO, and the value of the CAE designationWhat does it take to be an association CEO these days? When was the last time your organization performed an assessment of your board and board members?In this episode of Associations Thrive, host Joanna Pineda interviews Richard Yep, Interim Executive Director/CEO, The Solid Waste Association of North America (SWANA). Rich discusses:When and how a chief executive should decide that it’s time to leave an association.The skills and experiences that association chief executives need, that are relevant to the job, regardless of industry or profession.How to get to know an association an...2023-10-0520 min
Associations Thrive59. Josie Hernandez, Board President of Association Latinos, on Celebrating and Promoting MembersEvery organization has DEI targets and goals; where do they find promising members, staff and leaders? How do we create structures and programs that truly uplift members?In this episode of Associations Thrive, host Joanna Pineda interviews Josie Hernandez, Board President, Association Latinos. Josie discusses:How and why Associations Latinos was born.The significance of Hispanic Heritage Month.The association’s Latina Equal Pay Event coming up on October 5.The association’s awards program coming up on October 12.How Association Latinos aims to create a community that uplifts members, creates leadership opportunities, and makes it easier for...2023-09-2825 min
Associations Thrive58. Darian Rodriguez Heyman, CEO of Helping People Help, on What It Really Takes to Fundraise WellWhy do so many nonprofit executives leave the sector within five years? Hint: fundraising and boards. In this episode of Associations Thrive, host Joanna Pineda interviews Darian Rodriguez Heyman, Founder at Helping People Help, Author, and former Executive Director of the Craigslist Foundation and the NUMI Foundation. Darian discusses:Why so many nonprofit executives leave the sector and how executive coaching is the most cost-effective way to address executive burnout.How Darian used six-month sabbaticals after each significant career pivot to reflect on his life and career, open his heart and mind to the universe, and d...2023-09-2138 min
Associations Thrive57. Melanie Gottlieb, Executive Director, American Association of Collegiate Registrars & Admissions Officers (AACRAO) on Birthing a Profession and Their Most Inclusive Strategic Planning Process YetIn this episode of Associations Thrive, host Joanna Pineda interviews Melanie Gottlieb, Executive Director at the American Association of Collegiate Registrars & Admissions Officers (AACRAO) . Melanie discusses:How AACRAO was established in 1910, which makes AACRAO the oldest higher education association in the US. The journey from being an admissions officer and active AACRAO member to becoming the Deputy Director and then Executive Director. How the latest strategic planning process at AACRAO was the most inclusive of members and staff. The reorganization of the staff to support the new strategic plan. AACRAO’s 90-day process improvement process. AACRAO’s Learning...2023-09-1433 min
Associations Thrive56. Joanna Fawzy Doran, CEO of Triage Cancer, on Helping Cancer Patients Navigate Their Legal RightsHow do you help cancer patients navigate their legal rights? How do you spread the word about your services so all Americans with cancer can get the support and education they deserve?In this episode of Associations Thrive, host Joanna Pineda interviews Joanna Fawzy Doran, CEO at Triage Cancer. Joanna discusses:The legal and practical issues associated with having cancer, including access to health insurance coverage, knowing how to get access to proper care, employment issues, accessing disability benefits, finances and managing medical bills.How Triage Cancer partners with other cancer organizations to educate cancer patients...2023-09-0730 min
Associations Thrive55. Kelli Baxter, Executive Director of the American Translators Association (ATA) on How AI is Disrupting and Transforming Their ProfessionHow do you help members navigate their professional landscape whe AI is disrupting it in a big way? What contributes to the launch of a new, virtual conference post-pandemic?In this episode of Associations Thrive, host Joanna Pineda interviews Kelli Baxter, Executive Director at the American Translators Association (ATA) . Kelli discusses:The difference between a translator and an interpreter.How AI is disrupting and disrupting the profession.ATA’s new virtual conference called “Translating and Interpreting the Future” that was a huge success.ATA’s new year-round sponsorship program.How the association is navigating being in Florida...2023-08-3130 min
Associations Thrive54. John Tramontana, CEO of the Michigan Veterinary Medical Association (MVMA), on Listening to His Members and the Changing Demographics of VeterinariansHow do you use data to identify membership trends? Are you listening to what your members are saying about their needs and desires? In this episode of Associations Thrive, host Joanna Pineda interviews John Tramontana, CEO at Michigan Veterinary Medical Association (MVMA). John discusses:How MVMA promotes and advances veterinary medicine throughout Michigan.The diverse environments in which his members work.What it was like to be a veterinarian during the pandemic.How vets shifted their business practices during the pandemic, including telehealth visits with established clients. Yes, vets performed pet exams over Zoom an...2023-08-2433 min
Associations Thrive53. Lisa Salberg, Founder and CEO of the Hypertrophic Cardiomyopathy Association (HCMA), on Her Most Important Member Benefit and Self-Care for FoundersWhat inspires someone to start a nonprofit dedicated to a specific medical condition? How do you help patients advocate for their care and navigate the insurance system? How do you care for yourself when caring for others?In this episode of Associations Thrive, host Joanna Pineda interviews Lisa Salberg, Founder and CEO of the Hypertrophic Cardiomyopathy Association (HCMA).Lisa discusses:What Hypertrophic Cardiomyopathy is.Lisa’s own journey of having Hypertrophic Cardiomyopathy and how she no longer has the condition because of a heart transplant.Why Lisa created the Hypertrophic Cardiomyopathy Association.HCMA’s most...2023-08-1733 min
Associations Thrive52. Chuck Ingoglia, CEO of the National Council for Mental Wellbeing, on Mental Health First Aid and the new 988 HotlineHow do you support your members, who support everyone else’s mental wellbeing, during a pandemic? What is the new 988 hotline and why is it important? What is mental health first aid and who needs to be trained?In this episode of Associations Thrive, host Joanna Pineda interviews Chuck Ingoglia, President and CEO of The National Council for Mental Wellbeing or the National Council. Chuck introduces the National Center, shares his journey to becoming the Chief Executive, and the things that the National Council is doing to thrive. Chuck discusses:Who the members of the National Co...2023-08-1024 min
Associations Thrive51. Todd Hauptli, CEO of the American Association of Airport Executives (AAAE), on Generating Significant Non-Dues Revenue and Aligning Staff Around a Shared VisionHow do you support your airport executive members during a pandemic when travel drops by 94%? What does it mean to embrace non-dues revenue in a big way? How do you create and foster an entrepreneurial spirit among your staff?In this episode of Associations Thrive, host Joanna Pineda interviews Todd Hauptli, CEO of the American Association of Airport Executives (AAAE). Todd introduces AAAE, talks about his journey to becoming CEO, and then discusses what AAAE is doing to thrive. Todd discusses:How he made the move from government affairs to becoming the chief executive.How he...2023-08-0333 min
Associations Thrive50. Lowell Aplebaum, CEO of Vista Cova, on How Governance Powers an Organization and His Phoenix Philosophy When It Comes to CommitteesHow do you define governance for an association? How does governance power or constrain an organization? What are some things chief execs can do to improve their relationships with Board members?In this episode of Associations Thrive, host Joanna Pineda interviews Lowell Aplebaum, CEO of Vista Cova. Lowell introduces Vista Cova, talks about his journey to becoming founder and CEO of Vista Cover, and then discusses why governance is so critical to the success of an organization. Lowell discusses:How managing Board relationships well is essential to the success of any chief executive.How chief execs...2023-07-2732 min
Associations Thrive49. Carly Boos, Executive Director of the CLL Society (Chronic Lymphocytic Leukemia), on Aligning All Activities with Your Strategic PlanHow do you tie your strategic plan to everything that your organization undertakes? How do you manage the push and pull between mission and margin?In this episode of Associations Thrive, host Joanna Pineda interviews Carly Boos, Executive Director of the Chronic Lymphocytic Leukemia Society or CLL Society. Carly introduces CLL Society, talks about her journey to becoming the Executive Director, and discusses the things CLL Society is doing to thrive. Carly discusses:What CLL is, that it’s a blood cancer that is both a leukemia and a lymphoma.The push and pull between mission an...2023-07-2033 min
Associations Thrive48. Dr. Annise Mabry, Executive Director of the Dr. Annise Mabry Foundation, on Working with Law Enforcement to Prevent Another FergusonWhat can research and statistics tell us about how to prevent another Ferguson? How does having a high school diploma change lives and communities? How do we improve community and law enforcement relationships and interactions?In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Annise Mabry, Founder & Executive Director of The Dr. Annise Mabry Foundation. Annise introduces the Foundation, talks about her journey from being a homeschool mom to founding the Foundation, and then talks about what the Foundation is doing to improve communities, especially in rural America.Annise discusses:How she...2023-07-1831 min
Associations Thrive47. Bob Thomas, President & CEO of the Concrete Masonry & Hardscapes Association (CMHA), on Merging Two Associations and the New Concrete Masonry Checkoff ProgramHow do two organizations with common members serve the industry better? When does it make sense to merge organizations? How do you ease the transition to a new, unified organization? In this episode of Associations Thrive, host Joanna Pineda interviews Bob Thomas, President & CEO at Concrete Masonry and Hardscapes Association (CMHA). Bob introduces CMHA, talks about his journey to becoming CEO, and then shares what CMHA is doing to thrive. Bob discusses:How Bob was introduced to the association through a research grant that he received while in graduate school.The merger between NCMA and ICPI: w...2023-07-1337 min
Associations Thrive46. Eve Lee, Executive Director of the American Orthotic and Prosthetic Association (AOPA), on the value of partnerships for amplifying messages and getting feedback from the fieldHow do you use partnerships to amplify your message, get things accomplished and get feedback from the field? How do you shape state policies so that insurance companies cover more of what patients need to live their best lives?In this episode of Associations Thrive, host Joanna Pineda interviews Eve Lee, Executive Director of the American Orthotic and Prosthetic Association (AOPA). Eve introduces AOPA, shares her journey to becoming Executive Director, and the things AOPA is doing to thrive. Eve discusses:What orthotists and prosthetists do.How she loves being an association executive!How AOPA has...2023-07-0624 min
Associations Thrive45. Allison Grealis, Founder & President of the Women in Manufacturing Association (WIM), on why WIM was founded, expanding in the US and globally, and what's really working to help women move up in their careersHow do you expand your membership across the country and around the world? What’s really working to recruit women into industry, and help them move up in their careers?In this episode of Associations Thrive, host Joanna Pineda interviews Allison Grealis, President and Founder of the Women in Manufacturing Association (WIM). Allison introduces WIM, shares why and how she founded WIM, and the initiatives behind WIM’s astounding growth. Allison discusses: How women now represent 30% of the manufacturing workforce, up from 24% over a decade ago.How WIM’s goals are to have the manufacturing workforce be 50...2023-06-2730 min
Associations Thrive44. Johnnie White, CEO of ASA, on Expanding Membership, Promoting Public Awareness and Hybrid MeetingsHow do you expand the definition of membership so your association can grow? How do you promote your profession and designations to highlight your members’ professionalism?In this episode of Associations Thrive, host Joanna Pineda interviews Johnnie White, CEO of ASA, a professional society for appraisers. Johnnie introduces ASA, talks about his journey to becoming CEO, and then discusses the changes he’s shepherding at ASA to grow the association. Johnnie discusses:The different types of appraisers and why ASA designations are so importantThe new member types at ASA that are meant to welcome other professionals in t...2023-06-2233 min
Associations Thrive43. Tracie Hall, Executive Director of the American Library Association (ALA) on Navigating Political Debates and Putting on a Great Annual ConferenceHow do you navigate a political topic like censorship when you have members on all sides of the debate? How do you evolve as an association when the environments that your members work in are changing so dramatically?In this episode of Associations Thrive, host Joanna Pineda interviews Tracie Hall, Executive Director of the American Library Association (ALA). Tracie introduces ALA, talks about her journey to becoming Executive Director, and the things ALA is doing to thrive, and defend our rights to read and learn. Tracie Hall discusses:The Five Truths of Library Science.The diversity...2023-06-1533 min
Associations Thrive42. Jennifer Poff, Executive Director of the North State Building Industry Association Foundation, on How to Work with Community Organizations to Recruit TalentWhat’s the best way to work with community organizations to recruit and retain workers from underserved communities to benefit your industry?In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Poff, Executive Director from North State Building Industry Association Foundation. Jennifer introduces the Foundation, talks about her journey to becoming ED, and then talks about how the Foundation is thriving and serving the Sacramento area. Jennifer discusses:How the Foundation is looking to change the makeup of the residential construction industry in the Sacramento area, which is still predominantly white and male.How th...2023-06-1319 min
Associations Thrive41. The Rev. David Madison, Executive Director of the National Association of Episcopal Schools, on Creating Sticky Member Benefits, and Helping Member Schools with Governance and Episcopal IdentityHow do you meet the needs of a diverse membership that includes tiny preschools, tuition-free schools in an urban area, and large, K-12 schools in an affluent suburb? What does it mean to be an independent school that is also an Episcopal school attached to a parish or cathedral?In this episode of Associations Thrive, host Joanna Pineda interviews The Reverend David Madison, Executive Director of the National Association of Episcopal Schools (NAES). David introduces NAES, talks about his journey to becoming ED of NAES, then talks about how NAES is thriving through a core commitment to...2023-06-0831 min
Associations Thrive40. Jane Plitt, President of The National Center of Women's Innovations (NCWI), on the Founders of GPS, Frequency Hopping and Duct TapeHow does a sharecropper become a pre-eminent mathematician who is able to map the world, thus paving the way for GPS? Where would we be without GPS today? Lost, for sure!In this episode of Associations Thrive, host Joanna Pineda interviews Jane Plitt, President of the National Center of Women’s Innovations (NCWI). Jane introduces the Center, talks about her journey to becoming President, and then shares some amazing stories of women innovators, including:Dr. Gladys West, the African-American woman who used math to map the earth's shape and made GPS possible.Hedy Lamarr, the glamorous fi...2023-06-0625 min
Associations Thrive39. Cynthia Young, Executive Director of the American Art Therapy Association (AATA), on Why Art is Good for Everyone and Professionalizing an OrganizationHow do you professionalize an organization? When and how does a Board decide that an organization is ready for a large technology overhaul? And does color matter when it comes to conference merchandise? (Hint: the answer is yes!)In this episode of Associations Thrive, host Joanna Pineda interviews Cynthia Young, Executive Director of the American Art Therapy Association. Cynthia introduces AATA, talks about her journey to becoming ED of AATA, and then discusses the things AATA is doing to grow and thrive. Cynthia discusses:What art therapy is and how it’s different from talk therapyHow pa...2023-06-0127 min
Associations Thrive38. Joe Sellers, General President of SMART, on Managing Diversity and Changing CultureCan one act of kindness change a person’s life forever? Joe Sellers says YES.In this episode of Associations Thrive, host Joanna Pineda interviews Joe Sellers, General President of SMART, the International Union of Sheet Metal, Air, Rail and Transportation Workers. Joe introduces SMART, talks about his journey to becoming General President, and talks about what SMART is doing to usher in a new era of union construction and thrive as an international union. Joe discusses:What SMART does and how it represents a diverse set of professions and crafts.How SMART members are in al...2023-05-3036 min
Associations Thrive37. Antonio Tijerino, CEO of the Hispanic Heritage Foundation, On Why It's Important to Be Naive and Impatient When Serving Your ConstituentsHow do you celebrate Hispanic heritage all year long? How do you respond when a baby is separated from her mother at the border? What do you do when you realize agricultural workers are being asked to work without personal protective equipment?In this episode of Associations Thrive, host Joanna Pineda interviews Antonio Tijerino, President & CEO at Hispanic Heritage Foundation. Antonio introduces the Foundation, talks about his journey to becoming CEO, then discusses how the Foundation is growing and thriving. He discusses:The origins of the Foundation and Hispanic Heritage MonthHis personal philosophy of big ears...2023-05-2533 min
Associations Thrive36. Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Medicine (AAHPM), on Her Values and the Organization's Four InnovationsHow do you define your leadership values and how do you ensure they guide everything you do, from job hunting, to developing programs, recruiting members, and managing your staff? In this episode of Associations Thrive, host Joanna Pineda interviews Wendy-Jo Toyama, CEO of the American Academy of Hospice and Palliative Medicine (AAHPM). Wendy-Jo introduces AAHPM, talks about her journey to becoming CEO, then discusses what AAHPM is doing differently to thrive. She discusses:What hospice and palliative care are, the settings they are provided in, and the professionals who provide this care.Wendy-Jo’s leadership values of c...2023-05-2334 min
Associations Thrive35. Trevor Mitchell, Executive Director of American Mensa, on Why the Smartest People in the World Need a CommunityHow do you serve a diverse membership that includes 3 year olds, 90 year olds, and everything in between? How do you make sure that your membership process maintains standards and is fair and equitable? How do you create new products and services that generate revenue and are true to the organization’s brand identity?In this episode of Associations Thrive, host Joanna Pineda interviews Trevor Mitchell, Executive Director/CEO, American Mensa. Trevor introduces American Mensa, discusses his journey to becoming ED, and talks about what American Mensa is doing to grow membership and thrive. Trevor discusses:American Men...2023-05-1834 min
Associations Thrive34. Jeff Shields, President & CEO of the National Business Officers Association (NBOA), on Being a Native Digital AssociationWhat does it mean to be a digital native association? How do you expand membership within member organizations? How do you support your members in a post-pandemic world?In this episode of Associations Thrive, host Joanna Pineda interviews Jeff Shields, President and Chief Executive Officer, National Business Officers Association (NBOA). Jeff introduces NBOA, talks about his journey to becoming CEO at NBOA, and discusses how membership is roaring back post--pandemic. Jeff discusses:How his relationship with the NBOA Board powers the association.How NBOA was born a digital native. The association didn’t start with a la...2023-05-1135 min
Associations Thrive33. Dr. Ahmad Nooristani, Founder of the SLO Noor Foundation, on Creating a Medical Home for the Uninsured in San Luis Obispo and Santa BarbaraWhat moves someone to found an organization that provides healthcare to the most vulnerable? How do you leverage relationships with healthcare providers to provide comprehensive care to patients? How do you sustain fundraising efforts all year long?In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Ahman Nooristani, Founder of the SLO Noor Foundation and Savie Health Clinic. Dr. Nooristani introduces the Clinics, talks about why he founded these two organizations, and discusses how the Clinics are making an impact in their communities. Dr. Nooristani discusses:How he was moved to start the SLO...2023-05-0925 min
Associations Thrive32. Dan Berger, CEO of the National Association of Federally-Insured Credit Unions (NAFCU), on How to Stay Focused on Your Association's MissionHow do you determine what your associations’ core services should be? And once identified, how do you stay committed to these core services? How do you identify adjacent markets and modify your governance to grow?In this episode of Associations Thrive, host Joanna Pineda interviews Dan Berger, President & CEO of the National Association of Federally-Insured Credit Unions (NAFCU). Dan introduces NAFCU, talks about his journey to becoming CEO of NAFCU, and talks about how NAFCU is growing and thriving. Dan discusses:How NAFCU is obsessively focused on ACE - Advocacy, Compliance and Education. If a program or...2023-05-0429 min
Associations Thrive31. Bailey McMurray, Executive Director of the Illinois College of Emergency Physicians (ICEP) on How to Revamp Member Benefits and Make Membership Everyone's JobHow do you support emergency physician members who are exhausted after three years of a pandemic? How do you revamp traditional member benefits, including an annual conference, publication and education?In this episode of Associations Thrive, host Joanna Pineda interviews Bailey McMurray, Executive Director of the Illinois College of Emergency Physicians (ICEP). Bailey introduces ICEP, talks about her journey to becoming ED, and then talks about what ICEP is doing to support members and rebuild membership. Bailey discusses:Why becoming the Executive Director of a healthcare association was the best profession for her, given her family...2023-05-0226 min
Associations Thrive30. Larry Hoffer, Executive Director, American Institute of Architecture Students (AIAS), on the Member Benefit He's Most Proud ofWhat does it mean to be an association for students and run by students? How do you create member value and drive retention when your members turn over every few years? How do you advocate for student members in a rigorous profession that can be very hard on students?In this episode of Associations Thrive, host Joanna Pineda interviews Larry Hoffer, Executive Director, American Institute of Architecture Students (AIAS). Larry introduces AIAS, talks about his journey to becoming Executive Director, and then shares what the organization is doing to advocate for students and provide real benefits. Larry...2023-04-2736 min
Associations Thrive26. Patricia Montague, CEO of SNA, Says Ever Student Deserves a Nutrition Breakfast and LunchHow do you support your members when they’re busy serving students during a pandemic? How do you navigate the tightly regulated, political environment that your members operate in and advocate for more funds for school meals?In this episode of Associations Thrive, host Joanna Pineda interviews Patricia Montague, Chief Executive Officer, School Nutrition Association (SNA). Patti introduces the SNA, shares how she came to be CEO of the SNA, and then shares what SNA is doing to serve members, increase membership and advocate for nutritious meals for students.Patricia discusses:The research that sh...2023-03-3023 min
Associations Thrive25. Aaron Alejandro, Executive Director of the Texas FFA on Compelling Stories That Drive DonationsHow do you differentiate your organization in a crowded fundraising landscape where so many organizations are asking individuals and companies for support? How do you craft stories that are compelling and encourage action?In this episode of Associations Thrive, host Joanna Pineda interviews Aaron Alejandro, Executive Director of the Texas FFA (Future Farmers of America) Foundation. Aaron introduces the Foundation, shares his journey to becoming Executive Director of the Foundation, and shares how the Foundation’s fundraising and programs are thriving through:A powerful vision for FFA.Compelling stories that help donors understand the FFA mission an...2023-03-2331 min
Associations Thrive24. Gretchen Steenstra, Chair and President of AWTC, on Creating a Thriving Association with an All-Volunteer StaffHow do you create a thriving association with an all-volunteer staff? How do you create and maintain momentum as the organization grows and matures? How do we plan our professional and volunteer lives so our personal lives don’t get short-changed?In this episode of Associations Thrive, host Joanna Pineda interviews Gretchen Steenstra, Chair and President of Association Women Technology Champions (AWTC), who introduces AWTC, shares her journey to becoming Chair of this all-volunteer organization, and talks about what we can expect from AWTC in 2023. Gretchen discusses:The origins of AWTC and how the organization is by...2023-03-1627 min
Associations Thrive23. Glynis Harvey, CEO of AIUM, on Reimagining Your Annual ConferenceCan bubbles and Clark Kent glasses help you reimagine your annual conference? How does future planning help you get you where you want your organization to be in 2030?In this episode of Associations Thrive host Joanna Pineda interviews Glynis Harvey, CEO at American Institute of Ultrasound in Medicine (AIUM). Glynis introduces AIUM, shares her journey through nearly every department at AIUM, and then talks about how AIUM is reimagining itself and its future through:A planning conference attended by 80 members who broke with tradition to create a new annual conference, now called UltraCon. Participants blew bubbles...2023-03-0923 min
Associations Thrive22. John Segota, Executive Director of NAGC, on their Hybrid Event StrategyIn this episode of Associations Thrive, host Joanna Pineda interviews John Segota, Executive Director of the National Association for Gifted Children (NAGC). John introduces NAGC, talks about his journey to becoming Executive Director of NAGC, and how NAGC membership is increasing after a steady decline in the past few years. John discusses:How he became interested in the nonprofit sector.How he nailed the interview and became Executive Director of NAGC.How NAGC had to provide support to their members really fast during the pandemic.NAGC’s virtual and hybrid conference strategy, including a new virtual event in th...2023-03-0233 min
Associations Thrive21. Dave Jackson, Executive Officer at ASPET, on Open Access for Journals and a New Advocacy FunctionIn this episode of Associations Thrive, host Joanna Pineda interviews Dave Jackson, Executive Officer of the American Society for Pharmacology and Experimental Therapeutics (ASPET). Dave introduces ASPET, talks about his journey to becoming Executive Officer at ASPET, and how ASPET is seeing an increase in membership after five years of membership decline. Dave discusses:How he became interested in the work of associations when he was an accountant, then moved into associations operations; and finally became a first time chief exec last year.What it was like to step into the role as the new Executive Officer at...2023-02-2324 min
Associations Thrive20. Rhea Steele, Chief of Staff and VP of Strategy & Governance at SNA, on DEI Recruiting That WorksHow do you support your members when the world shuts down but your school foodservice members have to work doubly hard to take care of students? How do you diversify your leadership to reflect the diversity of your membership? How do you re-organize your association to meet the needs of your members post-pandemic?In this episode of Associations Thrive, host Joanna Pineda interviews Rhea Steele, Chief of Staff and Vice President of Strategy & Governance at the School Nutrition Association (SNA). Rhea introduces SNA, shares her journey to becoming Chief of Staff at SNA, and talks about the...2023-02-1630 min
Associations Thrive19. Associations Thrive - Tori Miller Liu, President and CEO of AIIM, on New CEO's Listening TourWhat does the first 90 days of a CEO journey look like? How do organizations improve their performance by transforming the way they manage their information? Who should be in charge of data management at organizations? How do you reimagine an association in a dynamic industry characterized by a “rising tide of information chaos?”In this episode of Associations Thrive, Matrix Group CEO Joanna Pineda interviews Tori Miller Liu, President and CEO of the Association for Intelligent Information Management (AIIM). Tori introduces AIIM, talks about her journey to becoming CEO of AIIM, and then talks about AIIM services. We d...2023-02-0924 min
Associations Thrive18. Associations Thrive - Shawn Boynes, CEO of ACA, on the Interstate Counseling CompactHow do you step into the shoes of a longtime, much beloved CEO? How do you create value for longtime members and struggling members? How do you ensure that your organization’s governance is still the right fit for your organization?In this episode of Associations Thrive, Matrix Group CEO Joanna Pineda interviews Shawn Boynes, CEO of the American Counseling Association (ACA). Shawn introduces ACA, talks about his journey to becoming CEO of a major mental health association, and then discusses key ACA initiatives, including:A free continuing education (CE) course every month for all members.Th...2023-02-0225 min
Associations Thrive17. Associations Thrive - Tim Brink, CEO of MCAA, on Creating Community Among Members and Partner AssociationsHow do you create community within a trade association when the members are often competitors to one another? How do you create value so that members see your association as one that helps them succeed, make money, and stay out of trouble?In this episode of Associations Thrive, Matrix Group CEO Joanna Pineda interviews Tim Brink, CEO of the Mechanical Contractors Association of America (MCAA). Tim explains what a mechanical contractor is; talks about his journey as a journeyman, contractor, then association executive; then discusses how MCAA is thriving through:A community of members who share...2023-01-2630 min
Associations Thrive16. Associations Thrive - Rick DellaRatta, Founder of Jazz for Peace on His Funraising Model That Drives AwarenessHow do you rejuvenate and reward your longtime donors? How do you attract celebrities and sponsors to your organization and events?In this episode of Associations Thrive, host Joanna Pineda interviews Rick DellaRatta, Founder, Jazz for Peace. Rick talks about the founding of Jazz for Peace, explains how he learned how to put on events by participating in gigs while studying at the New England Conservatory of Music, and then shares:How Jazz for Peace celebrates and empowers organizations and causes around the worldThe fundraising model that Jazz for Peace uses to raise funds and awarenessHow...2023-01-1936 min
Associations Thrive15. Associations Thrive - Rick Grimm, CEO of NIGP, on a Talent Council That Recruits Volunteers Leaders All Year LongHow do you create a volunteer structure that allows members to volunteer in the way that matches their time, expertise and interests? How do you make sure that your boards and committees have the expertise they need to tackle their initiatives?In this episode of Associations Thrive, host Joanna Pineda interviews Rick Grimm, CEO of NIGP. Rick introduce NIGP, shares his journey to becoming CEO, and then shares how NIGP is thriving through:A rebrand that expanded the association’s reach and membership. A Talent Council that recruits continuously. Volunteer interviews that ask the member “How do you...2023-01-1234 min
Associations Thrive14. Associations Thrive - Christina Lewellen, Executive Director of ATLIS, on How Governance Powers Her AssociationWhat does it mean to have a contemporary culture? How do you avoid massive turnover and burnout in today’s challenging workplace environments? How does governance fuel an organization?In this episode of Associations Thrive, host Joanna Pineda interviews Christina Lewellen, Executive Director of The Association of Technology Leaders in Independent Schools (ATLIS). Christina introduce ATLIS, shares her journey to becoming ED, and then shares how ATLIS is thriving through:An equal and healthy relationship between the Board and the ATLIS Executive DirectorA Board that provides strategic guidance and isn’t afraid to question their policies and p...2023-01-0530 min
Associations Thrive13. Associations Thrive - Vince Talucci, CEO of the IACP, on Going Global and Redefining Membership EligibilityHow do you expand your membership when many people who could be members don’t know it? How do you support your membership when they are called upon to solve society’s ills? How do you communicate your value and relevance and thrive as an organization?In this episode of Associations Thrive host Joanna Pineda interviews Vince Talucci, Executive Director and CEO of the International Association of Chiefs of Police (IACP). Vince introduces the IACP, shares his journey to becoming ED and CEO, and then shares how the IACP is thriving through:A new governance structure that...2022-12-2934 min
Associations Thrive12. Associations Thrive - Sue Cunningham, President & CEO of CASE, on Their Career Journey FrameworkHow do you lead a global organization, across time zones and languages? How do you reimagine a governance structure that no longer serves your organization’s strategic goals? How do you help your members advance their careers with intention?In this episode of Associations Thrive host Joanna Pineda interviews Sue Cunningham, President and CEO of The Council for Advancement and Support of Education (CASE). Sue introduces CASE, talks about why higher education is still worthwhile, shares her journey to becoming President and CEO, and then shares how CASE is thriving through:A nimble culture, a curious st...2022-12-2230 min
Associations Thrive11. Associations Thrive - Aaron Hilger, CEO or SMACNA, on Creating Intentional Culture with Remote StaffDoes a chapter executive make for a good CEO of the national association? How do you foster engagement among longtime members? And what do you do when your industry is just begging for people to join?In this episode of Associations Thrive host Joanna Pineda interviews Aaron Hilger, CEO, Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA). Aaron introduces the SMACNA, shares his journey to becoming CEO, and then shares how SMACNA is increasing engagement among members and potential recruits. He talks about:How chapter leaders are often overlooked as potential leaders of the national or...2022-12-1532 min
Associations Thrive10. Associations Thrive - Russ Webb, Executive Director of the BAAA, on his FOMO Event StrategyIn today’s crowded event and meeting landscape, how do you create events that are so unique that members feel a sense of FOMO (Fear Of Missing Out) when they miss one of your events? How do you lead with enthusiasm to create energy among your staff and members?In this episode of Associations Thrive, host Joanna Pineda interviews Russ Webb, Executive Director of the Bay Area Apartment Association (BAAA). Russ introduces the BAAA, shares his journey to becoming Executive Director, and then shares how BAAA is thriving with increased membership and increased non-dues revenue. He talks ab...2022-12-0828 min
Associations Thrive9. Associations Thrive - Mike Bober, President & CEO of the Pet Advocacy Network, on a Successful RebrandHow do you take a 50-year old brand and refresh it to make it more relevant, recognizable and easily understood? How do you create excitement on Capitol Hill for your industry, members and issues?In this episode of Associations Thrive, host Joanna Pineda interviews Mike Bober, President & CEO of the Pet Advocacy Network. Mike introduces the Pet Advocacy Network (formerly PIJAC), shares his journey to becoming President and CEO, and then shares how Pet Advocacy is thriving through:A rebrand from PIJAC (Pet Industry Joint Advisory Council) to the Pet Advocacy Network. Mike talks about why...2022-12-0130 min
Associations Thrive8. Associations Thrive - Alan DeYoung, Executive Director of WEMSA, on Creating a Nationally-Accredited Training ProgramDid you know that Emergency Medical Services (EMS) are mostly volunteer and considered non-essential services and entities in the majority of the United States? 🤯 Even in the 12 states where they ARE deemed essential, they’re not necessarily funded. In this episode of Associations Thrive, host Joanna Pineda interviews Alan DeYoung, Executive Director & CEO of the Wisconsin EMS Association. Alan introduces WEMSA, shares his journey to becoming Executive Director, and then shares what WEMSA has been doing to diversify revenue and better support their members, who are mostly volunteers! Alan discusses:Who the Wisconsin EMS Associa...2022-11-2223 min
Associations Thrive7. Associations Thrive - Anton Ruesing, Executive Director of FTI, on Bringing Contractors and Training Directors TogetherHow do you find meaning and camaraderie in your work? Associations Thrive host Joanna Pineda interviews Anton Ruesing, Director of the Finishing Trades Institute (FTI). Anton introduces FTI, and shares how a dead car battery led him back to the International Union of Painters and Allied Trades (IUPAT). He also shares what FTI and the IUPAT are doing to attract apprentices, make training better, and foster good relations in the industry. Anton discusses:The yearly Finishing Industries Forum, which brings contractors and Training Directors together Helping Hand, a program of the IUPAT for members who are suffering from s...2022-11-1728 min
Associations Thrive6. Associations Thrive - Todd Stafford, Executive Director of ETA, on the Value of Apprenticeships TodayThe skilled labor shortage is large and growing. Yet, the building trades offer some of the most fulfilling and rewarding careers available, with stats to prove it! The trades even offer earn-while-you-learn apprenticeships to teach the trade to those who are interested. How are the trades working to recruit talent and fill the gap? Associations Thrive host Joanna Pineda interviews Todd Stafford, Executive Director of the Electrical Training ALLIANCE. Todd introduces the ALLIANCE, shares his journey to becoming Executive Director, and then shares what the ALLIANCE and their 280+ training centers are doing to attract and retain apprentices!2022-11-1524 min
Associations Thrive5. Associations Thrive - Tracey Moorhead, CEO of AAPACN, on Research that Shows the ROI of CertificationAssociations Thrive host Joanna Pineda interviews Tracey Moorhead, President and CEO of the American Association of Post-Acute Care Nursing. Tracey introduces AAPACN, shares her journey to becoming President and CEO, and then shares what AAPACN has been doing to increase membership and help their members navigate this challenging healthcare environment.Tracey discusses:What post-acute patient care is and why it’s not being taught in nursing schoolsAAPACN’s new corporate member strategyResearch that shows having even one AAPACN-certified nurse at a facility results in better quality outcomes and higher reimbursement ratesThe resources that the association makes avai...2022-11-1023 min
Associations Thrive4. Associations Thrive - Matt Baehr, Executive Director of BMI, on Creating a Conference for an Adjacent AudienceAssociations Thrive host Joanna Pineda interviews Matt Baehr, Executive Director of the Book Manufacturers Institute (BMI). Matt introduces BMI, shares his journey to becoming Executive Director, and then discusses several initiatives undertaken by BMI to thrive.Matt discusses:The strategic planning the BMI Board went through when Matt came on board.BMI’s new event, Book Manufacturing Mastered, which brings together publishers, manufacturers and suppliers.BMI’s research, which provides members with valuable industry dataBMI membership is up and the organization is generating more revenue than ever. BMI is thriving under Matt’s leader...2022-11-0327 min
Associations Thrive3. Associations Thrive - Lindsay Currie, Executive Officer of CUR, on Foresight Thinking and CUR's Opportunity FundAssociations Thrive host Joanna Pineda interviews Lindsay Currie, CAE and Executive Officer at the Council on Undergraduate Research (CUR). Lindsay introduces CUR, shares her journey to becoming an association executive, and then discusses several initiatives undertaken by CUR to thrive and grow.Lindsay discusses:Futures thinking and how CUR engages in it to create an organization that will continue to be strong and relevant in 2032.CUR’s Opportunity Fund, which allows CUR to test and build for the future.How CUR staff established practices and procedures for becoming a healthy, virtual organization.CUR’s STR program, whic...2022-10-2721 min
Associations Thrive2. Associations Thrive - Ryan McLaughlin, CEO of NVAR, on Reimagining the Member ExperienceAssociations Thrive host Joanna Pineda interviews Ryan McLaughlin, CEO of the Northern VA Association of Realtors (NVAR). Ryan introduces NVAR, shares his professional journey to becoming CEO of this association, and then discusses several initiatives undertaken by NVAR during the pandemic.During the pandemic, NVAR revamped its physical space at HQ in Fairfax to create a member hub. NVAR also rolled out several new, free services that Realtors can use to run their businesses more effectively. Finally, Ryan talked about changes they’ve made to their staffing and member experience strategy. NVAR is positioning itself to weather po...2022-10-2028 min
Associations ThrivePilot - How Associations Thrive Came To BeWelcome to the pilot of Associations Thrive, the podcast celebrating successful associations and their leaders. This podcast is hosted by Joanna Pineda, CEO and Chief Troublemaker at Matrix Group International. In this pilot, Joanna speaks with Leah and Ray from her team, talking about how this podcast came out of a regular showcase webinar that clients absolutely love.Joanna also speaks with three association industry partners and asks them about the state of associations:James Marquis, CIO of 501WorksTeri Carden, Founder of Review My AMS, AMSFest, 100 Reviews and Non Due-A-PaloozaWes Trochlil, President of Effective Database Management2022-10-1616 min