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Joanne Truby

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The Diary of a FloristThe Diary of a FloristEpisode 21 - Pricing Flowers for Weddings and Events, how long is a piece of String?Today I wanted to open up the conversation surrounding pricing flowers for Weddings and Events. I know this can be a tricky area to navigate for us as florists and whilst I absolutely do not have all the answers, I thought it would be good to have a chat about all the outside factors that can come into play when quoting for weddings and events. As well as why I think we sometimes come up against the challenge of loosing out on jobs due to the client/couple having had a 'more competitive' quote. I hope you enjoy the...2025-07-1723 minThe Diary of a FloristThe Diary of a FloristEpisode 20 - How the Charity Thrive is using Gardening to Change Lives & What is Social and Therapeutic Horticulture?Today I am chatting with Amanda Wallace who is head of PR and Media at Thrive. A charity that uses gardening to bring about positive changes in the lives of people living with disabilities or ill health, or who are isolated, disadvantaged or vulnerable. I met Amanda at the Garden Press Event earlier in the year and was really keen to find out more about this amazing charity and what it is they do. Particularly in relation to the work they do with Social and Therapeutic Horticulture (STH) a terminology I personally hadn't heard of before and wanted to...2025-07-1042 minThe Diary of a FloristThe Diary of a FloristEpisode 19 - Using Imported Versus British Flowers with Lindsey from The White Horse Flower CompanyToday I am chatting with the lovely Lindsey from The White Horse Flower Company all about the great debate surrounding using imported flowers. As I'm sure you know by now I am a huge champion when it comes to using British flowers, I absolutely adore them! However I would be lying if I said that as a business I didn't also need to use imported flowers too. I wanted to open up the discussion surrounding the use of imported flowers as I know personally I have felt an increasing pressure within the industry to only be using British flowers...2025-07-031h 09The Diary of a FloristThe Diary of a FloristEpisode 18 - How to Stand out in the Crowd with Sophie from U.FL.OToday I am thrilled to be talking to the incredible Sophie from U.FL.O (Unidentified Floral Object). All about how to stand out in the crowd. The floristry industry is often described as a saturated market and whilst I would probably tend to agree that this is true. How can we stand out and make ourselves and our business more visable? Sophie is renowned for her amazing, original flower crowns. Each one a beautiful, unique artwork. Her floral crowns have taken her all over the world teaching workshops. Alongside her teaching and event floral projects she is also...2025-06-261h 10The Diary of a FloristThe Diary of a FloristEpisode 17 - Diversifying your Floristry Business with Sarah from Leafy CoutureIn today's episode I am chatting with the wonderful Sarah from Leafy Couture all about how she has built up and diversified her floristry business over the years. From working on weddings and events, to opening a thriving flower school and working on international projects abroad. I really admire Sarah and all that she has achieved with her business over the years and I am excited to share this conversation with you.    Joanne Contact Details:  Website: www.joannetruby.co.uk Instagram: joannetrubyfloraldesign Email: hello@joannetruby.co.uk   2025-06-1953 minThe Diary of a FloristThe Diary of a FloristEpisode 16 - My Flower Buying Process over the YearsHello and welcome to season 3 of The Diary of a Florist! I am so pleased to be back! In today's episode I am chatting all about my flower buying process over the years since I started my business. The pro's and cons to buying flowers in person versus buying flowers online and how my sourcing journey has changed over the years. I really hope you enjoy listening. Below are all the details for my educational offerings as well as my contact details if you would like to get in touch and have a chat about anything, it would be...2025-06-1230 minThe Diary of a FloristThe Diary of a FloristEpisode 15 - Teamwork, why it means everything when running a floristry businessIn today's episode I am chatting all about teamwork and why it is so important when running our own event floristry businesses. This will be the last episode of season two (which I'm a little sad about!). However I shall be back with season 3 early next year and I am so excited to share more interesting topics and conversations with you then. Thank you so much for listening and sharing the podcast with your friends it really means a lot.    Get in touch if you would like to find out more about:  My Dig...2024-11-2814 minThe Diary of a FloristThe Diary of a FloristEpisode 14 - Disability within the horticultural industry, guest episode with Lexi Floral FanaticIn today's episode I am chatting with the lovely Lexi from Lexi Floral Fanatic all about disability within the horticultural industry. Lexi is a garden blogger and disability advocate who visits gardens using her mobility scooter. I shared over on my Instagram last year about being born with Spina Bifida which was a huge deal for me as I have spent most of my life not openly talking about it. However I'm realising as I get older that if I want to be part of the change and shed a positive light on disability then I need to find...2024-11-1453 minThe Diary of a FloristThe Diary of a FloristEpisode 13 - How gardening and growing your own flowers has a positive impact on your mental health, with Sophie Valentine from Look Inside my GardenI am excited to share with you today's special guest episode with the lovely Sophie Valentine from Look Inside my Garden. I am chatting with Sophie all about how gardening and growing your own flowers has a positive impact on your mental health and well being. I find Sophie's journey into gardening so inspiring. She is a prime example of how gardening and being surrounded by flowers truly can turn your life around. Sophie is always sharing so many useful tips and advice about growing flowers from seed as well. I think you are really going to enjoy our...2024-11-071h 02The Diary of a FloristThe Diary of a FloristEpisode 12 - Dealing with Creative BlocksIn today's episode I am talking about creative blocks and what I do to help get over them when they arise....    Website: www.joannetruby.co.uk Email: hello@joannetruby.co.uk Instagram: @joannetrubyfloraldesign   Digital Masterclass - How to Start your Own Wedding and Event Floristry Business  One to One Floral Workshops  Online Business Mentoring    2024-10-3114 minThe Diary of a FloristThe Diary of a FloristEpisode 11 - Success, what does it mean for you and your business?In today's episode I'm chatting all about success. What does success mean for you and your business? A question we maybe don't often get time to stop and ask ourselves but I'm hoping today's episode will encourage you to do so.    If you would like to find out more about my course offerings, take a look at the links below and if you have anything you would like to ask me just pop me a an email.    Website: www.joannetruby.co.uk Email: hello@joannetruby.co.uk Inst...2024-10-2407 minThe Diary of a FloristThe Diary of a FloristEpisode 10 - The Importance of Photographing your Flowers - Guest Episode with Sarah Statham from Simply By ArrangementIn today's episode I am chatting with the wonderful Sarah Statham from Simply by Arrangement all about the importance of photographing your flowers. I couldn't think of a better person to chat to about this subject as Sarah is not only a very talented florist but she is also brilliant behind a camera too. If you take a look at her Instagram feed you will know exactly what I mean. All of her images are absolutely stunning! Sarah shares her love for floral photography along with lots of useful advice and tips on how you can capture your florals...2024-10-1747 minThe Diary of a FloristThe Diary of a FloristEpisode 9 - The Dreaded Midnight Clear Down!Hello and welcome back to season 2 of the diary of a florist. I have missed chatting with you guys! In today's episode I am sharing a funny anecdote that happened to me a number of years ago. Whilst doing a midnight clear down at a wedding which served as a good reminder of what we need to think about and remember when we are doing an event derig and collection. I hope you enjoy listening. Below are the links to all of my classes and educational offerings. Please do get in touch if you have any questions or have...2024-10-1012 minThe Diary of a FloristThe Diary of a FloristEpisode 8 - Dealing with RejectionIn today's episode I am chatting all about dealing with rejection within your floristry business. We all will have had times where we didn't get a particular job that we had quoted for and sometimes it can be really tricky to navigate. I share with you some potential work rejections that I have experienced fairly recently and how I have learnt to deal with rejection.   Contact Joanne:  Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk    Floral Workshops and Mentoring:  Digit...2024-07-1113 minThe Diary of a FloristThe Diary of a FloristEpisode 7 - The Importance of your Wedding Day ChecklistIn today's episode I'm chatting about wedding checklists. I share with you a scenario that happened to me a number of years ago when I was installing a wedding and another big lesson I learnt. If today's episode resonates with you, drop me a message. I would love to hear your stories too! My contact details are below.    Contact Joanne:  Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk   Details below of my floral classes and mentoring services, if you would like to f...2024-07-0412 minThe Diary of a FloristThe Diary of a FloristEpisode 6 - Running your Floristry Business alongside Motherhood a special guest episode with Rachel from the Rose ShedIn today's episode I chat with the lovely Rachel from the Rose Shed all about running our floristry businesses alongside motherhood. We share our different experiences and how we have managed to adapt since starting a family. We also share some of the changes that have happened over the years since starting our floristry businesses.    Contact Joanne:  Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk   Contact Rachel:  Website: The Rose Shed Instagram: @the_rose_shed Email...2024-06-2727 minThe Diary of a FloristThe Diary of a FloristEpisode 5 - The Importance of Investing in YourselfIn this weeks episode I reminisce over some of the classes and courses that have shaped my  business over the years and why I feel investing in yourself is important.    Contact Joanne:  Website: www.joannetruby.co.uk Instagrarm: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk   Class Details:  One to One Floral Workshops Hourly online Business Mentoring  My Introduction to Floristry Workshop  My Digitial Masterclass - How to Start your Own Wedding and Event Floristry Business  2024-06-2010 minThe Diary of a FloristThe Diary of a FloristEpisode 4 - Imposter SyndromeIn this weeks episode I am chatting all about imposter syndrome and how it can effect us when running our floristry business. I also share some of the measures I take to help combat those imposter syndrome thoughts when they arise.    Contact Joanne:  Email: hello@joannetruby.co.uk Instagram: @joannetrubyfloraldesign Website: www.joannetruby.co.uk  2024-06-1311 minThe Diary of a FloristThe Diary of a FloristEpisode 3 - Celebrating British Flowers Week with a special Guest episode where I chat with Graeme from Bloom and BurnI am very excited to share this weeks special British Flowers Week episode where I am chatting with Graeme from Bloom and Burn. Graeme is so refreshingly honest in our conversation and I find it so interesting hearing about what it is he loves about working with British flowers. We also chat about our days when we use to bump into each other at New Covent Garden Flower Market as well as the joys of Instagram!    Contact Joanne:  Website: https://joannetruby.co.uk/ Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk2024-06-0656 minThe Diary of a FloristThe Diary of a FloristEpisode 2 - The importance of Venue Recce'sIn today's episode I am talking all about venue recce's. Reflecting on an experience I had whilst setting up for one of my weddings a number of years back and how this re-emphasised just how important they are.    Contact Joanne:    Website: www.joannetruby.co.uk  Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk   2024-05-2810 minThe Diary of a FloristThe Diary of a FloristEpisode 1 - A little Introduction and my journey into flowersIn today's episode I'm sharing with you a bit about who I am and my business. Along with my journey into the wonderful world of flowers. I reminisce about my very first wedding and a valuable lesson I learnt from day one.   Contact Joanne:  Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk 2024-05-1913 minThe Next Chapter by Ellie BarkerThe Next Chapter by Ellie BarkerS4 Ep 4: From Corporate Retail to Floral Designer & Teacher: Joanne TrubyJoanne Truby not only had that niggling voice that something wasn’t right in her working life, she listened to it. Not just once, many times. When Joanne was at school she would never have believed one day she’d become an incredible florist with her own school. She didn’t even know then she had a passion for flowers. But by listening to that niggling voice, it took her to exactly where she is meant to be. She has now built her own business with a huge following, which has developed and shaped around her family too.2021-12-1652 minThe Next Chapter by Ellie BarkerThe Next Chapter by Ellie BarkerS4 Ep 4: From Corporate Retail to Floral Designer & Teacher: Joanne TrubyJoanne Truby not only had that niggling voice that something wasn’t right in her working life, she listened to it. Not just once, many times. When Joanne was at school she would never have believed one day she’d become an incredible florist with her own school. She didn’t even know then she had a passion for flowers. But by listening to that niggling voice, it took her to exactly where she is meant to be. She has now built her own business with a huge following, which has developed and shaped around her family too.2021-12-1652 minSONGS & REMIXESSONGS & REMIXESThe FunkBro Show RadioActiveFM 051: Retro Roland Riso (Aired 05/14/2021)Welcome, welcome, welcome to The FunkBro Show on RadioActiveFM, Sifnos, Greece! Listen live every Friday, 4PM, EST! http://RadioActiveFM.gr/ The FunkBro Show, brought to you by Retro Roland Riso and Brickhouse, is a place where we can celebrate all things funky! Everyone, have a funky day, and until next time.... Got some funk, bro? Tracklist: Celia - A Hora E Essa (RRR Rework) Nico Gomez - Lupita (RRR Rework) Mtume-Funky Constellation Crown Heights Affair-Say A Prayer For Two Touch-Energizer Johnny Otis-Jaws Vernon Burch&Sammy Joanne-One Half Woman One Half Man Abossa Electica-Tombo In 74 Exit 9-Jive Man Funkhouse Express-Music Makes...2021-05-1600 minGirl Flower PodcastGirl Flower PodcastIn conversation with Joanne Truby of Joanne Truby Floral designThis week we chat with Joanne Truby. Joanne is a wedding & event florist, mentor and teacher based in SidcupWe find out about Joanne's beginnings and her journey into flowers, how she has developed her client base, the  positive moves Joanne made on the back end of her business through the lockdown period and how important it has been to her business to be specific and intentional with the type of clients she works with We absolutely love Joanne's elegant and natural floristry and if you haven't checked out her gorgeous grid then you need t...2021-04-0154 minGirl Flower PodcastGirl Flower Podcast14. In conversation with Janne Ford & Leigh ChappellJanne Ford. www.janneford.comLeigh Chappel. www.leighchappelflowers.comStrawberry Hill House. www.strawberryhillhouse.org.ukThe flower festival 2020 runs from June 12th and 13thSPECIAL MENTION, Claire Bowen, Honeysuckle and Hilda, “sustainability guru” and vital insetting up the show www.honeysuckleandhilda.comHazel, Eden Blooms. www.edenblooms.co.ukFiona Pickles, Firenza www.firenzafloraldesign.co.ukBrigitte Girling, Moss and Stone Floral Design . www.mossandstone.co.ukKim,Pig Pen Flowers. www.pigpenflowers.co.ukBex Partridge, Botan...2020-05-1440 minLove to WorkLove to WorkQuickfire pandemic episode 1 - Thriving and surviving amidst adversityToday I'm talking to Joanne Truby. Joanne is a floral designer who's work is very much outdoors and people focused. She's finding ways to stay positive and make her business thrive amidst the adversity. I hope you find her insights useful! If you'd like to keep up to date with Love to Work, you can follow me on Twitter @letslovetowork or you can find me on LinkedIn as Rebecca Longman. You can also follow the Let's Love to Work blog at www.letslovetowork.com or www.redponder.com2020-03-2715 min