Shows
10PlusBrandThe Entire Interview of Former CA Supreme Court Chief Justice Tani Cantil-Sakauye, by Joanne Z. Tan_Episode 27, Season 2Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, was interviewed by Joanne Z. Tan, host and producer of "Interviews of Notables and Influencers" of 10 Plus Podcast on June 24, 2024. Around 22 questions and answers are presented in three parts: Part One: Tani’s journey, lessons learned, and insights from being the Chief Justice on the highest court in California; Part 2: California’s economy and future; Part 3: Election reform, federalism, and democracy.
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10PlusBrandWorking with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors.
(Sample gems of wisdom:)
“Rewards were the third thing… You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?"
“It’s the operationalization. Because once you get behavioral, it’s easy to measure.”
“…anything you can behaviorally describe, you can measure, and anyt...2024-02-291h 19
10PlusBrandRebranding Yourself and Your Company - 4 Tips for Starting a New Career Post Retirement at 60 and above_Episode 8, Season 2_Joanne Z. Tan_10 Plus BrandThe four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves:
- Is growing a business, or starting a new career the right thing for you?
- To what extent do you want to work during retirement?
- What does “success” or “failure” mean to you?
- Where to start?
If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it is important to go through these steps first.
Rebranding y...2024-02-1010 min
Evolvepreneur® (After Hours)EPS07:062 [Joanne Tan] Brand Building Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Joanne Tan ...
Joanne Tapp is the founder of a brand building agency that helps clients develop their brand identity through an in-depth decoding process to understand their message, vision and goals. She guides clients through creating high-quality promotional videos by directing their performances to get authentic emotions. Producing a 5...2023-12-2537 min
10PlusBrandEpisode 72: Where does confidence come from?_30 Seconds of Anything_Joanne Z. TanWhere does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence.
It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps.
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Please don't forget to like it, comment, or better, SHARE IT W...2022-12-2901 min
10PlusBrandEpisode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. TanHere are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO.
As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you?
The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand element...2022-10-0216 min
10PlusBrandEpisode 56: How to do more with less in brand marketing during inflation- To read it as a blog
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The 1st insight is: do more with less. Just like more food results in more weight and health problems, more marketing in an indiscriminately what-others-are-doing fashion can be a waste of money, and gets you nowhere. How can you get the most bang for your marketing buck, especially with inflation-induced shrinking budgets? (Hint: Starting with the low hanging fruit, such as a LinkedIn profile and/or a website.)
Th...2022-06-2003 min
10PlusBrandEpisode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & InfluencersJoanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically.
(Excerpt:)
Joanne Tan:
"In addition to "Interviews of Notables and Influencers", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary things."
"One Sunday evening I was watching TV while doing dishes. And then there came Lisa ling, "This is Life". And I heard in the background, "here is 'Pork Chop'". And as soon as the...2022-03-0544 min
10PlusBrandEpisode 48: ”Secrets” for Investing in the stock market by Patrick Geddes, from $0 to $43 Billion - Interviews of Notables & Influencers"Transparent Investing" by Patrick Geddes' is releasing Jan 25, 2022. If you invest any amount in the securities market, if you work with a financial investor, or are considering ditching or hiring one, YOU CANNOT AFFORD TO MISS THIS INTERVIEW!
This one and half hour long episode can save you thousands, or tens of thousands, even hundreds of thousands of dollars, depending on your investment size.
Do you really need a financial advisor?
What's the easiest but also hardest thing to do when investing in the stock market?
During inflation, any better place...2022-01-221h 33
10PlusBrandEpisode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & InfluencersWeb3, NFT, and Metaverse will decentralize education into learn-to-earn model, and build a creator economy, and even make movie watchers into roles they play in the movie ...
Patrick Lee, co-founder of Rotten Tomatoes, was interviewed by Joanne Z. Tan on the "Interviews of Notables and Influencers" podcast, video and blog series, where Patrick talked about these topics:
The recent Theranos Elizabeth Holmes trial, "fake it till you make it",
Silicon Valley culture,
NFT, Web3, Metaverse, their roles in a creator economy, in a new learn to earn education model,
D...2022-01-1543 min
10PlusBrandEpisode 45: Joanne Z. Tan Interviews Shawn Flynn on Networking and Podcasting_Interviews of Notables & InfluencersIf you want to be featured on a podcast, or to host and produce your own podcast, learn from those who have been there, done it, such as Shawn Flynn, who has hosted 110 episodes for his own "Silicon Valley Podcast" production.
Among those Shawn interviewed are Jim Mckelvey, co-Founder of Square, Melanie Perkins, Co-Founder of Canva, Patrick Lee, Founder of Rotten Tomatoes, on topics from building a unicorn company, raising funding, trends in technology, scaling a company, leadership, skill for the future, and much more.
- To stay in the loop, subscribe to our Newsletter 2021-12-1058 min
10PlusBrandEpisode 41: Joanne Z. Tan Interviews Kevin Surace on AI, Investing in Technology, America‘s Future, Broadway Shows_Interviews of Notables and InfluencersHow did he get 800X on startup investment? Kevin Surace, innovator, broadway producer, & serial entrepreneur shared his tips.
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Introduction:
Kevin Surace is a Silicon Valley innovator, serial entrepreneur, CEO, TV personality and EDUTAINER (educator and entertainer combined). Kevin has been featured by Businessweek, Time, Fortune, Forbes, CNN, ABC, MSNBC, FOX News, and has keynoted hundreds of events, from I...2021-10-231h 09
10PlusBrandEpisode 27: A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on FireA Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire
The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc., at the invitation of EOF host John Lee Dumas. EOF has a million downloads per month, is one of the top 10 Itunes podcasts in the world. Many thanks to EOF for the wonderful summary below:
"Joanne Tan is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital br...2021-07-1027 min
10PlusBrandEpisode 26: Can the social media “likes”, ”shares”, ”comments” increase a post‘s Google ranking? How is herd mentality related to popularity?Is your content valuable measured by "likes", "shares", & comments, real, or fake? What makes a post rank on Google?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
On social media, not all "likes" are phony, but there are definitely phony "likes". Fishing for “likes” rather than giving value is a waste of time for both the “fishers” and the “fished”.
Questions for the listeners: Is it true that the more likes, shares, comments a post gets, even phony likes, the high...2021-06-3007 min
10PlusBrandEpisode 25: What do Anthony Bourdain, Nike, Apple, Tesla all have in common?The best brands are more than functionality, but multi-dimensional.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
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A brand is its vision, and the vision makes all the difference between Julia Child and Anthony Bourdain in presenting food and cooking, between branding Nike as sneakers instead of a symbol for hum...2021-06-1604 min
10PlusBrandEpisode 20: Joanne Z. Tan Interviews Julie Castro Abrams on Diversity, Women‘s Leadership, Bias, Women & Family_Interviews of Notables and InfluencersWill it take almost 300 years before women achieve equality & equity? Is women's empowerment make men less powerful?
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Julie Castro Abrams is the founder, CEO and chair of How Women Lead, a network of 14,000 women. They are top executives, leaders, current and aspiring board members and investors. Julie is also the GP of How Women Invest, an angel investing fund that has inves...2021-04-1553 min
10PlusBrandEpisode 17: Joanne Z. Tan Interviews Steve Hoffman on What causes 90% startups to fail? - Interview of the notables and influencersWhat are the top 3 causes for startup failures? Why product market fit is vital? What's in Steve Hoffman's new book "Surviving a Startup"?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Does a NDA protect a startup's ideas?
Iphone was not Steve Jobs idea, so what was so ingenious of him about Iphone?
What...2021-03-099h 00
10PlusBrandEpisode 15: Super Bowl 2021 Best Three TV AdsWhy these 3 tv commercials during Superbowl 2021 are the best without leveraging celebrities.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards?
Hint: It is harder to be simple and focused. More celebrity, more drama, more...2021-02-0816 min
10PlusBrandEpisode 14: The Two Party System, What was Behind the Capitol Insurrection, How to Defeat the 7-headed Monster (part 2)How to fix a broken democracy in the US? Other than "rank choice voting", what else? Part 2, Solutions to "7-headed Monsters".
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
How to deal with the 7-headed monster behind the Capitol Insurrection? The 2-party system is heading towards a dead end, while parliamentary democracies and the "rank choice voting" are more...2021-02-0115 min
10PlusBrandEpisode 13: Joanne Z. Tan Interviews Pat Salber on New Challenges for B2C websites Due to Google‘s Algorithm _ Interviews of Notables and InfluencersWhat are the "Google Core Web Vitals"? What does a website have to do in order to be ranked higher on Google?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
What does it take for a consumer targeted website to win, in the cut-throat Google Search World of 2021?
What are the immediate chall...2021-01-2440 min
10PlusBrandEpisode 11: Joanne_Z.Tan Interviews Neal on Social Media Influencer Marketing_Interviews of Notables and InfluencersAre the social media influencers "real"? What does it take to be an "influencer"? How many followers qualify an influencer?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Influencer marketing is on top of the food chain of social media marketing. Neal Schaffer, a globally renowned influencer marketing expert and the author of four book...2020-12-3043 min
10PlusBrandEpisode 10: 5 Ways to be Our Own Better Angels - How to Talk Politics at Thanksgiving Without Hurting any Family RelationshipsThanksgiving & Christmas holidays are for family members who vote differently to keep relationships - learn these tips.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
If your family is like mine, with Democrat and Republican voters, how do we handle partisanship at home during the Thanksgiving and Christmas holidays? I tried 5 tips, and they all worked in h...2020-11-1617 min
10PlusBrandEpisode 9: Brand, Culture, and Synergy - How Much Remote Working is Too Much?Human nature is social - remote working must be balanced with in-person interactions at home or in-office.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
The post Coronavirus world is most likely a balance between office working and remote working from home. How much work from home is too much? Bonding is key for a br...2020-10-2405 min
10PlusBrandEpisode 8: In the digital age, ANYONE can be an ”influencer”, but what you need to do to be a real one?Social media does not elevate anyone to be more than who they are. Neither can bots become "real life heroes".
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Anyone can be an influencer, but you first need to have a game plan: what kind of influencer you want to be, whom you want to influence. Do you ha...2020-10-2202 min
10PlusBrandEpisode 7: LinkedIn Professional Branding and AI-enabled Digital MarketingCovid19 has made digital marketing more relevant on LinkedIn & websites. Why and what to do?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Tips for brand building and AI digital marketing on LinkedIn and website for B2B professionals, executives, business coaches.
If you would like to stay in the loop, subscribe to our...2020-10-1908 min
10PlusBrandEpisode 6: How to Connect Online to Get More Clients, Sales, & OpportunitiesIf you would like to stay in the loop, subscribe to our Newsletter
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
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Phone: 888-288-4533
This is a Virtual Live Presentation @ Open UP Summit 2020, held in Taiwan on 9/11/2020
Joanne Z. Tan, Founder, CEO, Brand Strategist at 10 Plus Brand, talks about using LinkedIn and website to get more leads, prospects, customers, sales.
If you would like to stay...2020-09-1521 min
10PlusBrandEpisode 5: ”Business as usual” in the New Normal - how to stay calm and be helpfulIf you would like to stay in the loop, subscribe to our Newsletter
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO.
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2020-03-2507 min
Mission Matters Marketing with Adam TorresThe New Normal in Digital Brand Marketing with Joanne Tan Digital brand marketing is changing at a rapid rate. It's important for business owners to stay up to date on new trends. In this episode, Adam Torres and Joanne Tan, CEO at 10+ Visual Branding, discuss the new norms in digital brand marketing.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia ...2020-03-2411 min
10PlusBrandEpisode 4: Best 3 Super Bowl Ads 2020 - by Joanne Z. Tan,10PlusBrand.comLess is more - why Google's Super Bowl Ad 2020 has the most storytelling power without special effects or celebrities.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Here are the top 3 best Super Bowl Ads in 2020, based on the criteria of two words: Trust and Competence, in MY opinion, and strictly from the point of helping a business get their bus...2020-02-0607 min
10PlusBrandEpisode 3: Short & Sweet Tips for Business Branding from Joanne Z. Tan_#1_Trust and ConfidenceBusiness or personal branding is based on 2 words: trust & competence. The hardest part is earning trust. How?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
How do you amplify your brand messages, straight to the hearts and minds of your target audience, within 30 seconds?
Make your brand stand for something, then the top line will lift the bottom line.
If you...2020-01-2801 min
10PlusBrandEpisode 2: Your Brand‘s Best Friends can be Your Competitors and CollaboratorsCompetition is a brand's motivation & inspiration, differentiator & collaborator in a synergetic relationship.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Your brand, your competitors/collaborators: what's ideal and what's practical: in turning competition into synergetic partnership, and in defining unique value propositions and differentiators.
If you would like to stay in the loop, subscribe to our News...2019-08-0508 min10PlusBrandEpisode 1: Brand Stories Are 60,000 Times More Powerful When Told with High Quality VideosVideo is both verbal & visual if done well it can multiply the impact of words & stories. How?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Do you prefer reading an article, or watching its video version?
How many people prefer watching a video to reading a blog post?
Check out my latest podca...2019-07-0507 min