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Joanne Z.Tan

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10PlusBrand10PlusBrandBrand Building Strategy: The Five Elements For Thriving in the Digital Age_Season 2, Episode 56_Joanne Z. TanHere are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose. Read it as a blog (coming soon) Watch it as a video (1) Brand positioning and brand building strategies (2) Tell your brand story  (3) Brand image and brand equity (4) Building a brand community (5) Test and learn and the Importance of a brand audit A brand building strategy makes you stand out from the competition with powerful value propositions, a unique identity, and exceptional customer experience. It builds trust and loyalty among your e...2025-06-0908 min10PlusBrand10PlusBrandAI in LinkedIn - How to stand out? _ Episode 55, Season 2Joanne Tan was an invited speaker on "how to stand out with LinkedIn and what AI can and cannot do" at the Inclusive Leadership (ILDW).  How NOT to be drowned in the sea of sameness? How to build a professional personal brand on your LinkedIn profile? It is value-packed with Joanne Tan's 14-year experience, insights, and based on her 9 articles on LinkedIn profile and personal branding, as well as more than a dozen articles on AI and cutting edge expertise.    Read it as a 5-min blog © Joanne Z. Tan   All rights reserved. - C...2025-04-2713 min10PlusBrand10PlusBrandInterview of Fiona Ma, California Treasurer, Candidate for Lieutenant Governor_Joanne Tan_Episode 54, Season 2Fiona Ma, California State Treasurer since 2019 and running for lieutenant governor in 2026, discussed her political journey, including her decision to switch from governor to lieutenant governor due to the high cost and crowded field. She highlighted her experience in housing, economic development, and agriculture, emphasizing the need for affordable housing and workforce housing. Ma also addressed the challenges of COVID-19, the importance of financial literacy, and the impact of tariffs on California's economy. She stressed the importance of diversity, inclusivity, and community engagement in her leadership. This interview consists of four parts: (1) Fiona Ma's present role as...2025-04-181h 2610PlusBrand10PlusBrandHyper Personalized Messages by AI Can Result in Loss of Consumer Trust & Company Profit_Episode 53, Season 2It is getting more difficult to tell AI generated, hyper personalized messages from human ones. A friend told me recently that he called a company’s customer support, and was misled into believing that he was talking to a real human. Some time into the conversation, he realized the “person” he was conversing with was AI.  “I don’t like it at all.” He said. I, too, was almost fooled by a so-called “hyper personalization” email message generated by AI. Now, I invite you, the audience, to read this email - can you tell if it came from a real perso...2025-04-1207 min10PlusBrand10PlusBrandFinancial Crisis, Crypto, Regulations, AI, Danger of Synthetic Data, Future Economy_Interviews of Notables and Influencers_Tammy Roust_by Joanne Z. Tan_Episode 52, Season 2Financial crisis, crypto's fate, the danger of synthetic data, and governmental regulations - What is the future of AI and economy? - Listen to an AI expert, Chief Data Officer for a fintech, State & Federal governments, writer of cyber security law, former NASA senior engineer, who has been on the cutting edge and the front seat of all the above, and more... This ENTIRE interview has three parts: - 1st part consists of Tammy Roust’s career journey from NASA to Fin Tech and her hands-on experience with AI almost 20 years ago, then the important roles she played at th...2025-04-041h 0710PlusBrand10PlusBrandWant to get ahead of AI Search? - Focus on User Experience (AIUX), Brand Experience, AIXD_ Joanne Z. Tan_Episode 51, Season 2The point is: AI search can never replace face to face user experience.  Human to human brand experience is ultimately the next level of goods and services in the age of AI search. From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store. ... Read it as a blog Watch it as a video Part of the upcoming book by Joanne Z. Tan:“Brand Building for...2025-03-3107 min10PlusBrand10PlusBrandHow to be a Winner in AI Age: Brand Persona, Brand Messaging, Brand Voice_Joanne Z. Tan_Episode 50, Season 2AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona. Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.  But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed. Read it as a blog Watch i...2025-03-1410 min10PlusBrand10PlusBrandEmilia Perez and the Oscar 2025_Joanne Z. Tan_Episode 49, Season 2Will trans gender phobia, self censorship, political correctness, and culture war prevent the Academy from awarding the best picture to the movie Emilia Perez? Will Oscar award the most powerful art? Will the 2025 Oscar live up to the test?  To read it as a 1-min blog To watch is as a 4-min video © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In add...2025-03-0204 min10PlusBrand10PlusBrand2025 Super Bowl Best 3 TV Ads_Joanne Z. Tan_Episode 48, Season 2Do Super Bowl commercials have to reply on celebrities to be effective?  For the sixth year, 10 Plus Brand rates all Super Bowl ads and comes up with top 3 winners - without celebrities:   To read it as a 1-min blog To watch is as a 3-min video © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand...2025-02-1002 min10PlusBrand10PlusBrandTo Answer "What is a Personal Brand", Get in Touch with Yourself Is the First Step_Joanne Z. Tan_Season 2, Episode 47Being true to yourself is the key to unlock what is a personal brand, - your own unique brand.   There is a gift in each and everyone of you. It may be a gift of kindness, a gift of contentment, a gift of language, a gift using your hands, … Just being yourself without any observable or useful “gifts”, is a gift. There is only one of you on this Planet.  You are a gift of life in your own unique way. Start to treasure that gift - yourself. Then you will have peace.  Then you c...2025-02-0206 min10PlusBrand10PlusBrandSynthetic Data in AI and the Toxic Assets in Financial Crises_Joanne Z. Tan_Season 2, Episode 46Is synthetic data comparable to the toxic assets of subprime mortgage loans that caused the 2008 Financial Crisis? Or the junk bond of 1987 stock market crash?  Why is it urgent for the US Government to come up with regulations requiring data to be labeled as original or synthetic? To read it as a 2-min blog  To watch is as a 5-min video © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards”...2025-01-1305 min10PlusBrand10PlusBrandWhy Brand Building is Vital for the Post AI 2nd Renaissance and the Knowledge Economy_Joanne Z. Tan_Season 2, Episode 45If you are a visionary leader, prepare today what's coming up beyond the AI Revolution: Build a Brand for the Knowledge Economy in the Second Renaissance.  AI-enabled automation is leveling the playing field for all by commoditizing and equalizing products and services.  In a sea of sameness, to build a brand that stands out is a necessity, not just an advantage. To read it as a 4-min blog  To watch is as a 8-min video © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Dow...2025-01-0808 min10PlusBrand10PlusBrandBeyond AI - Originality Is the Winner! _ Joanne Z. Tan _ Season 2, Episode 44As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters.  Read it as a 2-min blog Watch it as a 4-min video   © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) ...2025-01-0804 min10PlusBrand10PlusBrandHow to Grow (or Shrink) in the New Year - Overcome Your Self Limiting Beliefs_Joanne Z. Tan_Season 2, Episode 43You either grow or shrink in the New Year 2025, depending entirely on your self limiting beliefs.   Life is either addition or subtraction - both can be a growth process. Joanne Z. Tan shared her "3-Cs" and "3-Ss" for growth, or not.  To watch it as a video To read it as a blog © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation...2024-12-3005 min10PlusBrand10PlusBrandHow Many of the Seven 2024 Predictions Did Joanne Tan Get Right?_Season 2, Episode 42Joanne Tan made seven predictions in January 2024, she got five correct, one wrong, and one too-early-to-tell. What is her one and only 2025 prediction and beyond? Joanne Tan also shared about her personal growth she achieved in 2024, thanks to the Presidential Election. To watch it as a video To read it as a blog © Joanne Z. Tan   All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creati...2024-12-1604 min10PlusBrand10PlusBrandPersonal Brand Building for Board Member Candidates and Board Assessment Improvement_Season 2, Episode 40To become a board member requires more than industry expertise, domain expertise, functional expertise, or specialized expertise. Recent survey reveals discontent by board members about their peers: Almost half of them want at least one board member replaced, and a quarter of board members want more than two members replaced.  Joanne Z. Tan explains, from both individual candidates' point of view and the boards' perspective, how to improve the right fit, why personal brand building is the first step for aspiring board members, before they develop their LinkedIn profile, board bio, and resume, and what can a board do to i...2024-11-0409 min10PlusBrand10PlusBrandThe Best Thing from This Presidential Election: Get Rid of Electoral College - You and Me! _Joanne Z. Tan_Season 2, Episode 39It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live. This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law.  This is against the “one person, one vote” principle. This is a non-partisan issue. To read it as a 5-minute blog To watch it as a 5-minute video Across the political spectrum, advocates for abolishing the electoral college system include Brookings Instit...2024-10-2704 min10PlusBrand10PlusBrandAI Generated Reality and the Slow Oblivious Death of Human Race_Joanne Z. Tan_Season 2, Episode 38The great irony:  The Nobel Prize in Physics is awarded today (Oct. 9, 2024), to John Hopfield and Geoffrey Hinton for their work that contributed to AI neural networks and pattern recognition, among other areas.  At least one of these AI godfathers is not optimistic about AI: Geoffrey Hinton was asked by journalists following the announcement about Generative AI and ChatGPT, he said: “We have no experience of what it’s like to have things smarter than us”. Hinton has frequently voiced fears of an AI apocalypse. Joanne Z. Tan likens it to an "Oblivious Death" syndrome, very muc...2024-10-1005 min10PlusBrand10PlusBrandA Pinhole into a Multiverse_A short poem by Joanne Z. Tan_Season 2, Episode 37 Is our system-to-system way of modern living in harmony with the celestial way of life?  Poet Joanne Z. Tan analogizes religion as a pinhole into infinity. "Through a Pinhole into a Multiverse" By Joanne Z. Tan   (To watch this as a 2-min video To read as a 1-min blog )   From systems to systems, Our lives are lived daily: System of a society,  System of laws, System of a family, System of a religion, System of a company, 2024-09-1502 min10PlusBrand10PlusBrandCustomer Loyalty & Brand Loyalty Programs for B2B Services in the Age of AI_Joanne Z. Tan _Season 2, Episode 35_Joanne TanIn the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market.  B2B services need to rewards customers with loyalty programs. In the AI age, loyalty rewards and customer experience are the differentiators. AI will level the competitive playing field for many products and services by reducing costs across the board.  When lots of B2B expertise will be at one’s fingertips, what differentiates one service from another is personalized customer experience, and loyalty programs. For B2B service providers (such as bu...2024-08-2213 min10PlusBrand10PlusBrandBreak Through Barriers in Our Own Minds - a true story_Season 2, Episode 34Achieving mental and psychological break through is best by doing, not just talking: This is a true story that not only helped with a breakthrough to start Joanne Tan's first book, but also taught her that in serving and leading others, we actually have served and empowered oneself. Joanne was asked to volunteer to hold the wood boards for others to hit and break at a conference.  Little did she know that in doing so, she learned about her own breakthrough and became a changed person herself.  –  THANK YOU, for sharing with others! Read it as a 8-min...2024-08-1212 min10PlusBrand10PlusBrandHigh Sierra Adventure True Stories, Part 1 of 3 - Joanne Z. Tan, Season 2, Episode 33This is Part 1 of 3 of true adventure stories. (The video and blog versions also show photos taken there). Each Part has heart warming, funny, and adventure stories full of wise lessons. The High Sierras' jagged granite peaks, wild and lush, secluded meadows, pristine, snow-melt creeks and lakes cleanse the souls and refresh the minds and hearts of those who brave there. But getting there is truly not for the faint of heart. –  THANK YOU, for sharing with others! Read it as a 8-min blog  Watch it as a 14-min Video © Joanne Z. Tan   All ri...2024-08-0114 min10PlusBrand10PlusBrandPart 3 of 3-pt Interview of Tani: SCOTUS Ethics Rules,Term Limits, Rank Choice Voting, Democracy_Episode 32, Season 2"The ramifications and consequences of the US Supreme Court's decision on Presidential Immunity will be long lasting," said former Chief Justice of CA Supreme Court Tani Cantil-Sakauye, currently the President of PPIC (Public Policy Institute of California), in the 3rd and last part of the interview with Joanne Z. Tan, where she discussed Rank Choice Voting, term limits, SCOTUS ethics rules, the future of US democracy. Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part three of the three-part series in the almost 2-hour interview.  –  THANK YOU, for sharing with others! Read it as a...2024-07-0931 min10PlusBrand10PlusBrandPart 2 of 3: The Golden State is Losing its Shine - What Are the Problems with California Economy?_Episode 31, Season 2Is the Sun setting on California? Is the Golden State losing its shine? Drought, aging population, declining immigration, budget deficits, high cost of living, homelessness, exodus of families and businesses, brain drain, obsolete labor laws, upcoming AI legislations and taxes ... hear fact-based insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years, in Part 2 of the 3-part interview with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".   Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part two of...2024-07-0950 min10PlusBrand10PlusBrandPart 1 of 3: Only in America: The personal journey of former Chief Justice of CA Supreme Court; How to be a critical thinker?_Interview by Joanne Tan_Episode 30, Season 2Get inspired from the personal journey of the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years.  Learn why critical thinking is so important today, and hear Tani's other insights shared with Joanne Z. Tan, host and producer of "Interview of Notables and Influencers".   Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is Part One of the three-part series in the almost 2-hour interview. Stay tuned for Part Two, and Part Three. –  THANK YOU, for sharing with others! Read it as a 2...2024-07-0831 min10PlusBrand10PlusBrandSave US Democracy: Voters have more choices than two-party candidates with Rank Choice Voting - Excerpt from Interview of Former Chief Justice of CA Supreme Court _ Episode 29, Season 2The 2024 Presidential Election is revealing the limitations and flaws in the US two-party system. The framers of the US Constitution never specified that there would be just two political parties. Many current democracies in other countries have a parliamentary system with multiple parties and more diverse voices. Rank Choice Voting, as already adopted in American Gubernatorial and Mayoral elections, can save democracy by giving voters more choices, and making elections more fair and better represented.  Hear discussion between President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 y...2024-07-0404 min10PlusBrand10PlusBrandUS Supreme Court Justices Term Limits and Ethics Rules: Interview Excerpt of Former Chief Justice of CA Supreme Court_by Joanne Tan_Episode 28, Season 2Why are the STATE supreme court justices subject to ethics rules, while the US supreme court justices are NOT? Who should hold SCOTUS accountable? What does it take to have age-based term limits for SCOTUS, PROTUS, members of US Congress and Senate, and officials at all levels of the federal government?  Hear insights from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who is also the former Chief Justice of CA Supreme Court for 11 years.  Joanne Z. Tan interviewed Tani Cantil-Sakauye on June 24, 2024. This is one of many excerpts on one of many subjects covered in th...2024-07-0109 min10PlusBrand10PlusBrandThe Entire Interview of Former CA Supreme Court Chief Justice Tani Cantil-Sakauye, by Joanne Z. Tan_Episode 27, Season 2Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, was interviewed by Joanne Z. Tan, host and producer of "Interviews of Notables and Influencers" of 10 Plus Podcast on June 24, 2024. Around 22 questions and answers are presented in three parts: Part One: Tani’s journey, lessons learned, and insights from being the Chief Justice on the highest court in California;  Part 2: California’s economy and future; Part 3: Election reform, federalism, and democracy.   –  Please SHARE it! Thank you. To read as a blog (coming soon) To watch as...2024-06-301h 5310PlusBrand10PlusBrandOne Billion Tax Dollars for Housing California's Homeless are Missing, said PPIC President in an Interview - Episode 26, Season TwoAt least one billion in tax dollars are unaccounted for, and the money was marked for helping the homeless in California, already disbursed to counties and cities from State Government.  Hear the shocking truth from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, former Chief Justice of CA Supreme Court for 11 years.   While Homelessness is increasing in CA, NO ONE KNOWS who spent the tax dollars designated for housing the homeless, and on what. Californians passed “Prop. One” to house the homeless, who is held accountable for reporting where the money goes? how is it going to be i...2024-06-2903 min10PlusBrand10PlusBrandThe Impact from the Upcoming Ruling by US Supreme Court on Absolute Immunity or Limited Immunity for PROTUS_Interview Excerpt of Former CA Supreme Court Chief Justice_Episode 25, Season 2There will be long lasting and significant ramifications and consequences for our democracy and the Republic, by this week's US Supreme Court's ruling on Presidential Absolute Immunity or Limited Immunity, said former CA Supreme Court Chief Justice Tani Cantil-Sakauye, in an interview with Joanne Z. Tan. As we are all waiting for the landmark ruling by the US Supreme Court this week, on the issue of absolute immunity and limited immunity for US presidents, Joanne Z. Tan asked Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, som...2024-06-2608 min10PlusBrand10PlusBrandWhat jobs will be substantially replaced by AI? - Pt. 2 of 2, Summary of GenAI Summit, SF_Joanne Z. Tan_Episode 24, Season 2Joanne Tan, AI Experience Design (AIXD) consultant for UX, CX, CSAT, explains the latest Gen AI job and data opportunities and losses. (Continued from Pt. 1 of 2.) What is the difference between an AI Co-pilot and an AI Agent? What jobs will be substantially replaced by GenerativeAI? Data protection and Data Use: land grab or monetize what data? When AI can do everything a human can, “What does it mean to be human?” A list of GenerativeAI Jargon for “Non-Nerds", by Joanne Tan.   To read as a blog To watch as a video © Joanne Z. Tan   All right...2024-06-0506 min10PlusBrand10PlusBrandWhere is GenAI going? How Fast? - A Summary of a 3-day GenAI Summit in San Francisco, Part 1 of 2_Episode 23, Season 2_Joanne Z. TanWhere Is Generative AI heading? How fast?  How long will it take to overcome bottlenecks & obstacles? What is the difference between an AI Co-pilot and an AI Agent? AI Jargon for “Non-Nerds” and AI Newbies   To read as a blog To watch as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10...2024-06-0405 min10PlusBrand10PlusBrandSteve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2Vision, Brand Focus, Experience Design are Steve Jobs’ secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services. Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, even BEFORE ideation of a product. “Design over engineering” was not just a design decision but a guiding philosophy for Apple’s brand focus. It was Steve Jobs’ initial conviction.  What led Apple to where it is today, is Steve Jobs’ design princi...2024-05-2210 min10PlusBrand10PlusBrandA message for entrepreneurs: Just Do It! _ by Joanne Z. Tan_Episode 21, Season 2Many entrepreneurs hold themselves back with fear, complacency or over thinking rather than taking action. Success comes from embracing imperfection and taking calculated risks to achieve personal and entrepreneurial growth, per Joanne Z. Tan. To read as a blog To watch as a video     © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (A...2024-05-1804 min10PlusBrand10PlusBrandBrand Loyalty - how to earn it and keep it_Part 1 of 2_by Joanne Z. Tan_Episode 20, Season 2Earning loyal and devoted customers or followers is hard work. Even harder is keeping their long term loyalty. When your customers buy repeatedly and exclusively from you, over the long term, you have earned their brand loyalty based on faith and trust, which is the ultimate testament to your accomplishment, whether you offer products or services. To read as a blog To watch it as a video   © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook ...2024-05-0605 min10PlusBrand10PlusBrandWhy a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes time.  It takes even longer to implement changes based on the insights from the audit. How much time do you have at hand while your sales keep falling? Getting timely insights from a proactive brand audit has tremendous ROI...2024-04-1110 min10PlusBrand10PlusBrandNatural Language Processing and LLM: They are as Dumb or Intelligent as Your LANGUAGE_by Joanne Z. Tan_Episode 18, Season 2AI is as dumb or smart as human's command of language instruction, since NLP (natural language processing) & LLM (large language model) depend on data, and data is input with human language.  To improve AI's level of intelligence, we humans must improve our command of language and thinking. How to do that?   To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to l...2024-03-3102 min10PlusBrand10PlusBrandBrand Culture and Workplace Culture: How to grow an organization of ANY size_Joanne Tan_Episode 17, Season 2What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits?  To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In...2024-03-2915 min10PlusBrand10PlusBrand"From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI.  To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for bus...2024-03-1602 min10PlusBrand10PlusBrandWhat Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness. "Is this the best AI can get? Or is it the worst?  Actually, it is fairly easy to change this contact center nightmare: redesign the way AI answers the c...2024-03-0913 min10PlusBrand10PlusBrandFight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies.  What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it will be too little, too late.   Doing nothing means you are waiting for deepfakes to take over your right and ability to access tru...2024-03-0408 min10PlusBrand10PlusBrandOscars 2024 Deserving Winners, Why Oppenheimer is Not the Best_Season 2, Episode 13Perhaps both the vastness and complexity of the character J. Robert Oppenheimer, and the subject matter, are simply beyond the grasp of a Hollywood movie.  (Hear Joanne Tan explains why.) (Some of the Deserving Winners:) Best Picture: THE ZONE OF INTEREST Poor Things Past Lives And more categories... To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to lik...2024-03-0305 min10PlusBrand10PlusBrandWorking with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors. (Sample gems of wisdom:) “Rewards were the third thing…  You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?" “It’s the operationalization. Because once you get behavioral, it’s easy to measure.” “…anything you can behaviorally describe, you can measure, and anyt...2024-02-291h 1910PlusBrand10PlusBrandDeath-defying Climb of Mt. Aconcagua by Gary Middlemiss: "Interviews of Notables and Influencers" by Joanne Z. Tan_Episode 11, Season 2Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature. – How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ? – When his group’s guides turned out to be more dangerous than the mountains, and what did they do? – What were the best and worst in humanity they experienced? – What was it like to pushing life to the edge of survivabilit...2024-02-221h 3310PlusBrand10PlusBrandAlexei Navalny's Roaming Spirit_A Poem by Joanne Z. Tan_Episode 10, Season 2"Like a meteor lighting up the Arctic night, no Sun, no days, no twilight.   In the remote Russian land, deserted, lifeless, frozen, A noble soul was killed in a cold prison, His light snuffed out at the age of forty seven. ..."   To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Eboo...2024-02-2102 min10PlusBrand10PlusBrandSuper Bowl Best 3 TV Commercials, 2024_Episode 9, Season 2_Joanne Z. Tan_10 Plus BrandHere are the top 3 best Super Bowl TV Commercials, 2024, ranked by 10 Plus Brand for the 5th year in a row. We adhere to the same criteria year after year: No celebrities. No religion. No politics. No violence.  No vulgarity.   To read as a blog To watch it as a video © Joanne Z. Tan   All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it...2024-02-1205 min10PlusBrand10PlusBrandRebranding Yourself and Your Company - 4 Tips for Starting a New Career Post Retirement at 60 and above_Episode 8, Season 2_Joanne Z. Tan_10 Plus BrandThe four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves: - Is growing a business, or starting a new career the right thing for you? - To what extent do you want to work during retirement? - What does “success” or “failure” mean to you? - Where to start? If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it is important to go through these steps first. Rebranding y...2024-02-1010 min10PlusBrand10PlusBrandTaylor Swift Brand and the Fullness of Womanhood_Episode 7, Season 2_Joanne Z. Tan_10 Plus BrandThe most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand. She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent, daring, playful, carefree, powerful. Read it as a blog Watch it as a video © Joanne Z. Tan   All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook Pl...2024-01-0709 min10PlusBrand10PlusBrandA list of What AI can NOT do; Why XD (experience design) is the future of Personalized AI? _Episode 6, Season 2_Joanne Tan_10 Plus BrandWhat AI can NOT do, is just as important, if not more, than what AI can do. In this Pt. 4 of 4 series about AI, Joanne Tan explains the future of AI is in customized content that integrates with individual user experience design (XD), to train hyper personalized generative AI. “Real Time” Instantaneity: Pros and Cons Personalized AI and Experience Design Read it as a blog Watch it as a video © Joanne Z. Tan   All rights reserved. ==================================================================================== - To stay in the loop, subscribe to our Newsletter - Download free Ebook2023-12-3110 min10PlusBrand10PlusBrandSeven Important 2024 Predictions (She got it right before!)_Episode 5, Season 2_Joanne Z. TanA bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. Tan. I want to share two true stories before I give you my seven 2024 predictions: Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter  - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digita...2023-12-3102 min10PlusBrand10PlusBrandHow to deal with AI FOMO (fear of missing out), as business leaders? Pt. 3 of 4_Episode 4, Season 2_Joanne Z. TanHow to get leaders and people ready for the AI Age? In this Pt 3 of 4, Joanne Z. Tan addresses why and how to develop leadership, develop people, develop AI, and develop your organization, in this order. AI is for the people, by the people, and with the people, NOT the other way around. Hype and fear are for the feeble minded. First, if you believe in blindly following the crowd out of FOMO, this article is not for you.   If you value cool-headed thinking, and want to neither over-invest nor under-invest in AI, this article ex...2023-12-2910 min10PlusBrand10PlusBrandEpisode 98: What has ”Are you Good’” got to do with truth and beliefs? _ A 3-minute ”Truth” based on Nietzsche_Joanne Z. TanWhat did Friedrich Nietzsche say about those who believe themselves to be "good"? (Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth.  You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right.How dangerous! That is the beginning of the end of democracy, liberty, and what is true good. Facts are facts.  Truth is truth, whether it is convenient for you or not, whether truth contradicts your belief about yourself or not. Your opinions, beliefs - yo...2023-10-0603 min10PlusBrand10PlusBrandEpisode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus BrandFirst question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages? If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use expensive subscription-based AI tools such as AhRefs, SEMRush to get the keywords relevant to your specialty, or maybe you are savvy enough to find the keywords from the free Google Keywords, the more important issue is: 2023-08-1409 min10PlusBrand10PlusBrandEpisode 95: Oppenheimer’s Gift of Rhetorical Power in Writing & Speech_by Joanne Z. TanIronically, dubbed the “father of the atomic bomb”, Oppenheimer, who was talented with multiple languages and loved poetry, was a man of science AND humanity. It was his humanity and a sense of duty that drove him to be vocal against the nuclear arms race, which eventually made him a target of humiliation and destruction by his enemies. Among so many things I have learned, one is Oppenheimer’s way with narratives, in writing and speech. I admire Oppenheimer’s nuance, intellect, brilliance, and the poetry in his use of English language, to convey complex thoughts...2023-07-3012 min10PlusBrand10PlusBrandEpisode 94: Yosemite Adventure, Part 4 of 4: Heeding the Wisdom of the Mountains_by Joanne Z. TanWhy was climbing down the Mist Trail with 30 pounds of weight more dangerous than even climbing down Half Dome? Joanne Z. Tan shares inspirations she got from the mountains, in this last Part 4 of 4: Yosemite Adventure. - Trekking 3,665 feet down on the Mist Trail, next to dangerous cliffs - Don’t yield to stupidity - “Happy Birthday, Daley!” - Leaving Yosemite - The first restaurant meal at the Hungry Bear Diner - Back to the “Civilized” World: flush toilet, shower, water, and the Planet Earth - What is eternal? - The mind prepares the body, and the soul is changed...2023-07-1520 min10PlusBrand10PlusBrandEpisode 93: Yosemite Adventure, Part 3 of 4: Clouds Rest; & Talking to a Quail_Joanne Z. Tan"Don't climb Clounds Rest in a thunderstorm. You will be struck by lightning." People say. And that was exactly what happened - almost!  Did you know that Clounds Rest is 1,100 feet ABOVE Half Dome?  What did we see up there? Listen to Part 3 of 4, Yosemite Adventure, by Joanne Z. Tan. - Clouds Rest - Altitude sickness - The wall of life and death - Thunderstorm - Talking with a Quail - To watch it as a video - To read it as a blog - To watch part 4 Please don't forget to...2023-07-1509 min10PlusBrand10PlusBrandEpisode 92: Yosemite Adventure, Part 2 of 4: Climbing Up and Down Half Dome_by Joanne Z. TanEvery year people die climbing Half Dome. Was climbing down more difficult than climbing up? What was it like to be on top of it? Why do people climb it again and again? Joanne Z. Tan shares her true stories about climbing Half Dome in Part 2 of 4: Yosemite Adventures. - Half Dome - Control of the mind - The Dare Devil Rock Climbers - Lost the trail - fear struck - Why people climb Half Dome again and again - To watch it as a video - to read it as a blog ...2023-07-1412 min10PlusBrand10PlusBrandEpisode 91: Yosemite Adventure, Part 1 of 4: The Waterfalls_by Joanne Z. TanFor 15 years, I have been wanting to climb Half Dome and Clouds Rest. I checked them off my bucket list in the last weeks of June, 2023, at the age of 62. The experience transformed my life. - My son Daley joined me for the Yosemite hike at the last minute - Mist Trail, Vernon Fall, Nevada Fall, Torrential Water - The Falls and the Granite Cliffs - Backpacking in the wilderness: going solo, or with another? - Campfires - The four seasons in a day - temperature changes at high altitude - To watch it as a video2023-07-1414 min10PlusBrand10PlusBrandEpisode 90: Who are you, when those are gone? - A one-minute poem by Joanne Z. TanWild flowers blossom in the wilderness, never been seen, never been admired. They blossom not for anyone’s eyes, not for affirmation, adoration, appreciation. ...   - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter  - To download free ebook  (About 10 Plus Brand: In addition to the “whole 10 yards” of brand...2023-05-1301 min10PlusBrand10PlusBrandEpisode 89: Our own identity, our individual freedom are what America made of_Joanne Z. TanOnly YOU can give up your own identity, to merge it with a leader, with a religion, with a marriage, with an ideology, a cause, a political rally cry, a cult…  Only YOU can choose the comfort of “identifying” with someone, or some group, or some causes, by ignoring the painful and difficult truth that you’d rather not face.   But sooner or later, the mirage will fade, and no one can escape the hard truth... - To watch is as a video - to read it as a blog Please do...2023-05-1102 min10PlusBrand10PlusBrandEpisode 88: The Tennessee Three and the Holy Week_A Poem by Joanne Z. TanThe Tennessee Three - A Poem A poem by Joanne Z. Tan on the Tennessee Three, Trump indictment, the states' rulings on abortion, Christian holy week of hell & resurrection. - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter  - To download free ebook  (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creati...2023-04-0902 min10PlusBrand10PlusBrandEpisode 86: A short and funny excerpt from Joanne Z. Tan’s Memoir_”Where is my tripod”?"Where is my tripod?" -A short and funny excerpt from my memoir - 30 Seconds of Anything with Joanne Z. Tan, 10 Plus Brand When my two sons were about 14 and 11 years old, they were given a video game break after doing their homework, and I got a chance to prepare for a photo shoot as a photographer. I remembered that I had folded my tripod into a pouch with a shoulder strap, but couldn’t find it afterwards... To read it as a blog To watch is as a video Please don't forget to li...2023-03-2901 min10PlusBrand10PlusBrandEpisode 85: How Political Correctness & Self Censorship Erodes Freedom & Democracy_30 Seconds of Anything_Joanne Z. TanWhen you are not speaking your mind, you give your power away.  Both our adversarial legal system and our two-party system are set up to serve the truth, not vice versa. Citizens’ life should not be based on any interest groups’ agenda.  Love the truth, stand by your principles and free yourself from self-gagging and self-boundage by any versions of whimsical politics, which is not the same as truth. And don’t underestimate that the vast majority of people thirst for truth, respect  truth, and respect those who speak the truth, - popular or not. - T...2023-03-2301 min10PlusBrand10PlusBrandEpisode 84: Ukraine War & World War III? Mass Shootings & Democracy_Interview of Notables & InfluencersPutin's Ukraine War; Third World War? Mass shooting in America;  What can be done to sustain American democracy? ... The following topics are discussed during an interview by Joanne Z. Tan of political science Professor Jason Wittenberg at UC Berkeley, on Feb. 22, 2023, for the podcast "Interviews of Notables and Influencers": 1. Ukraine War: Is it a proxy war between the US and Russia? What will happen if Russia wins? What will happen if Russia loses? Will insisting on getting Crimea returned to Ukraine increase or decrease the probability of a negotiated solution?  2. What role China will ply in...2023-03-011h 2010PlusBrand10PlusBrandEpisode 80: Excerpt from Joanne Z. Tan’s Memoir_”Who passed away?”"Ma'am, who passed away?"  Recalling a funny language mistake more than 40 years ago, an excerpt from Joanne Z. Tan's memoir "50 dollars & a Tiger Balm - 40 years in the US" To watch it as a video To read it as a blog - To stay in the loop, subscribe to our Newsletter  - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and co...2023-02-1302 min10PlusBrand10PlusBrandEpisode 78: TikTok’s Censoring Americans, and what you can do about it_30 Seconds of Anything_Joanne Z. Tan_10 Plus BrandTo read it as a blog post To watch it as a video - To stay in the loop, subscribe to our Newsletter    A Chinese balloon does not do nearly as much harm as TikTok, but most people don't realize it.   TikTok closed my account without warning, notice, explanation, because it did not like my voice in support for Nancy Pelosi's visit to Taiwan, and her meeting pro-democracy activists there last August.   But the most dangerous thing is what you and I cannot see...2023-02-0502 min10PlusBrand10PlusBrandEpisode 77: Prince Harry’s Book Spare, is like a never ending Shakespeare tragedy_Joanne Z. Tan_10PlusBrand.comTo read it as a 1-min blog To watch it as a 2-min video To stay in the loop, subscribe to 10 Plus Brand's Newsletter   "Spare", authored by Prince Harry, damages Prince Harry himself & his own family, King Charles III, Prince William, the entire British royal family and the monarchy, for decades to come, as a Shakespeare tragic drama, LIVE. One can NOT be redeemed by crushing others, no matter how “justified” one thinks.  The royal family did a bargain at a cost: glamor, status, wealth, titles, - all sy...2023-01-1302 min10PlusBrand10PlusBrandEpisode 75: Elon Musk is ruining his own brand! - 30” of Anything_Joanne Z. TanElon Musk's brand is not as hopeless as Donald Trump's, but if Elon continues his reckless words and acts, listens to no one except himself and his yes-men, his brand will be ruined. - To read it as a 30-second blog - Download it on Itunes - To watch it as a one-minute video - To stay in the loop, subscribe to our Newsletter  - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! ...2023-01-0801 min10PlusBrand10PlusBrandEpisode 74: Barbara Walters_Right In Your Face, but SO WHAT?_30 seconds of anything_Joanne Z. Tan_10PlusBrandBarbara Walters was not liked by many men, even women, since she was aggressive, vain, and often right in your face. But she simply didn't give a damn. What made her a super star and an inspiration to so many? To read it as a blog To watch it as a video - To stay in the loop, subscribe to our Newsletter  - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (About 10 Plus Brand: I...2023-01-0200 min10PlusBrand10PlusBrandEpisode 73: To be Creative is the Joy of Life_30 seconds of anything_Joanne Z. Tan_10 Plus Brand To stay in the loop, subscribe to our Newsletter - Download free Ebook   To read it as a blog To watch it as a video   "To be creative in matters big and small is to share God's passion", said Joanne Z. Tan.   (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com/ Phone: 888-288-4533 ...2022-12-2900 min10PlusBrand10PlusBrandEpisode 72: Where does confidence come from?_30 Seconds of Anything_Joanne Z. TanWhere does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence. It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps. - To stay in the loop, subscribe to our Newsletter  - Download free Ebook - To read it as a blog - To watch it as a video Please don't forget to like it, comment, or better, SHARE IT W...2022-12-2901 min10PlusBrand10PlusBrandEpisode 71: Eat Chocolate AND Lose Weight_3 Secrets_by_Joanne Z. Tan_10 Plus BrandYou CAN eat chocolate AND lose weight at the same time - here are three "secrets": How, What Type, and a homemade chocolate recipe for diabetics and dieters.    Have a very chocolaty New Year without extra weight! - To read it as a blog - To watch it as a video - To stay in the loop, subscribe to our Newsletter  - Download free Ebook Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful! (Abo...2022-12-2805 min10PlusBrand10PlusBrandEpisode 69: Meta’s Huge Loss and Apple’s Big Win in 2022_Business, Brand, and Marketing Strategies_by Joanne Z. TanIn 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions.   So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple - what they did right, and what they did wrong in 2022. Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa? - To read it as a blog - To watch it as a...2022-12-0514 min10PlusBrand10PlusBrandEpisode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. TanHere are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO. As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you?  The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand element...2022-10-0216 min10PlusBrand10PlusBrandEpisode 66: Together and Apart_a poem by Joanne Z. TanTo watch Joanne reading this poem on youtube To read this poem   - To stay in the loop, subscribe to our Newsletter   Last newsletter, I wrote a poem, “Is a Life Complete Without another?” about basically…what’s the point of marriage? Here’s another poem “Ode to Idea Love”, the exact opposite. Perhaps the best thing I learned from law school is to see the same issue from opposite points. Want to read the last “cynical” poem? Here's the newsletter it was in: https://10...2022-10-0102 min10PlusBrand10PlusBrandEpisode 62: ”50 Dollars and a Tiger Balm: 40 Years in the US”, Introduction to a memoir by Joanne TanWatch it as a video Read it as a blog To stay in the loop, and also be the first to preorder when this book is published, sign up for this newsletter https://www10plusbrand.com https://www.10PlusProfile.com https://poemandart.com Coming to America 40 Years Ago_Memoir by Joanne Tan:"50 Dollars & a Tiger Balm: 40 Years in the US" Last summer, my 30-second video to celebrate my 39th year of landing in the US was quoted by CNN’s news anchor Jim Acosta on Tw...2022-08-2010 min10PlusBrand10PlusBrandEpisode 61: Is A Life Complete Without Another?_A Poem by Joanne TanIs a Life Complete without Another?  (A Poem written by Joanne Tan, Aug. 2022.) To watch Joanne Tan reading it as a video To read it as a blog   Alone, helpless, utterly dependent - we came to the world. Alone, helpless, utterly dependent - we leave this Earth, regardless of fame, fortune, power, position.   Inherently needy is not the same as independently alone.   Blessed are you  if you share your life with a beloved,  ...2022-08-1802 min10PlusBrand10PlusBrandEpisode 55: How to Multiply EBITDA 4-20 Times with Brand Building and Brand Marketing1st Q: “When is the best time to build a brand?” 2nd Q: “What is the ROI for investing in brand building and brand marketing?” 3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand building?” 4th Q: “What is the difference between marketing and brand-marketing?” To find out the full answers, listen to this 7 minute podcast - you won't walk away empty handed after 7 minutes of listening to the answers b...2022-05-1507 min10PlusBrand10PlusBrandEpisode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & InfluencersJoanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically. (Excerpt:) Joanne Tan: "In addition to "Interviews of Notables and Influencers", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary things." "One Sunday evening I was watching TV while doing dishes. And then there came Lisa ling, "This is Life". And I heard in the background, "here is 'Pork Chop'". And as soon as the...2022-03-0544 min10PlusBrand10PlusBrandEpisode 50: The Great Resignation - Quit Job? Change Career? What’s Next?Since the pandemic began in 2020, almost half a million (and counting) people are quitting jobs in the Great Resignation, for more fulfilling career opportunities. Some are thinking of starting their own businesses, some are switching companies, while companies are trying to keep talents. What mindset, skills, disciplines and lifestyles do you need, if you are thinking of leaving your current workplace?  What do business leaders need to prepare themselves for this Great Resignation and the ensuing Great Reshuffle? Joanne Z. Tan, a brand builder & marketer and Rachel Burr, a leadership coach did a l...2022-03-0259 min10PlusBrand10PlusBrandEpisode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & InfluencersWeb3, NFT, and Metaverse will decentralize education into learn-to-earn model, and build a creator economy, and even make movie watchers into roles they play in the movie ...  Patrick Lee, co-founder of Rotten Tomatoes, was interviewed by Joanne Z. Tan on the "Interviews of Notables and Influencers" podcast, video and blog series, where Patrick talked about these topics: The recent Theranos Elizabeth Holmes trial, "fake it till you make it", Silicon Valley culture, NFT, Web3, Metaverse, their roles in a creator economy, in a new learn to earn education model, D...2022-01-1543 min10PlusBrand10PlusBrandEpisode 45: Joanne Z. Tan Interviews Shawn Flynn on Networking and Podcasting_Interviews of Notables & InfluencersIf you want to be featured on a podcast, or to host and produce your own podcast, learn from those who have been there, done it, such as Shawn Flynn, who has hosted 110 episodes for his own "Silicon Valley Podcast" production. Among those Shawn interviewed are Jim Mckelvey, co-Founder of Square, Melanie Perkins, Co-Founder of Canva, Patrick Lee, Founder of Rotten Tomatoes, on topics from building a unicorn company, raising funding, trends in technology, scaling a company, leadership, skill for the future, and much more. - To stay in the loop, subscribe to our Newsletter 2021-12-1058 min10PlusBrand10PlusBrandEpisode 42: Interviews of Notables & Influencers - Celebrating 10th Interview in 2021Why heavyweights like Tim Draper want to be on 10 Plus Podcast? Other than billionaires, why do we celebrate ordinary people? In December 2021, we at 10 Plus Brand will celebrate the 10th episode of Interviews of Notables and Influencers, since this podcast and video series launched on December 30th, 2020.  If you would like to stay in the loop, subscribe to our Newsletter  To watch it as a video  To read it as a blog   You can find all 10 interviews on our website: 10PlusBrand.com, or under the #10PlusInterviews on socia...2021-10-2604 min10PlusBrand10PlusBrandEpisode 41: Joanne Z. Tan Interviews Kevin Surace on AI, Investing in Technology, America‘s Future, Broadway Shows_Interviews of Notables and InfluencersHow did he get 800X on startup investment? Kevin Surace, innovator, broadway producer, & serial entrepreneur shared his tips.   If you would like to stay in the loop, subscribe to our Newsletter  To read as a Blog To watch, listen to as a Youtube Video   Introduction:   Kevin Surace is a Silicon Valley innovator, serial entrepreneur, CEO, TV personality and EDUTAINER (educator and entertainer combined). Kevin has  been featured by Businessweek, Time, Fortune, Forbes, CNN, ABC, MSNBC, FOX News, and has keynoted hundreds of events, from I...2021-10-231h 0910PlusBrand10PlusBrandEpisode 40: Joanne Z. Tan Interviews Michael Van Every on Real Estate Investment 2022 in CA - Where, What, Why, for Residential and Commercial Properties_Interviews of Notables and InfluencersWhat are the 2022 trends for real estate investment, commercial & residential? Why remote working hurts urban development?   If you would like to stay in the loop, subscribe to our Newsletter  To read an edited transcript To watch it as a video The following are the summaries of questions Joanne Z. Tan asked Michael Van Every during this one-hour interview on Oct 5, 2021, for the podcast series "Interviews of Notables & Influencers": Introduction: For 15 years, Michael Van Every has been the President of Republic Urban Properties (“RUP” for short), one of...2021-10-0657 min10PlusBrand10PlusBrandEpisode 39: Joanne Z. Tan‘s 2nd interview of Tim Draper on why Bitcoin will replace US Dollars in 30 years, what SEC and IRS should do with it__Interviews of Notables & InfluencersWhy Tim Draper thinks Bitcoin is immune to inflation, power outages, hacking, and will replace fiat in 20 years - 2nd interview.   If you would like to stay in the loop, subscribe to our Newsletter  To read an edited transcript To watch it as a video The following are the summaries of questions Joanne Z. Tan asked Tim Draper during this one-hour interview on Sept. 23, 2021: Crypto and Bitcoin fluctuated wildly in the last 4 months after our first interview. ... Other than China’s cracking down on Bitcoin and crypto, do yo...2021-10-0159 min10PlusBrand10PlusBrandEpisode 27: A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on FireA Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc., at the invitation of EOF host John Lee Dumas. EOF has a million downloads per month, is one of the top 10 Itunes podcasts in the world.  Many thanks to EOF for the wonderful summary below:   "Joanne Tan is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital br...2021-07-1027 min10PlusBrand10PlusBrandEpisode 26: Can the social media “likes”, ”shares”, ”comments” increase a post‘s Google ranking? How is herd mentality related to popularity?Is your content valuable measured by "likes", "shares", & comments, real, or fake? What makes a post rank on Google?   To subscribe to our newsletter   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. On social media, not all "likes" are phony, but there are definitely phony "likes". Fishing for “likes” rather than giving value is a waste of time for both the “fishers” and the “fished”.  Questions for the listeners: Is it true that the more likes, shares, comments a post gets, even phony likes, the high...2021-06-3007 min10PlusBrand10PlusBrandEpisode 25: What do Anthony Bourdain, Nike, Apple, Tesla all have in common?The best brands are more than functionality, but multi-dimensional.   To stay in the loop, subscribe to our Newsletter  If you want to watch this on video If you want to read it as a blog  A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. To subscribe to our newsletter A brand is its vision, and the vision makes all the difference between Julia Child and Anthony Bourdain in presenting food and cooking, between branding Nike as sneakers instead of a symbol for hum...2021-06-1604 min10PlusBrand10PlusBrandEpisode 24: Crypto, Bitcoin, Elon Musk, Inflation, China & the US, Women...Tim Draper Interviewed by Joanne Z. Tan of 10 Plus BrandTim Draper, who invested $19 million in Bitcoin in 2014 predicts its price at $250,000/Bitcoin in 2022-23 and a lot more.   To subscribe to our newsletter To read an edited transcript To watch as a video   Out of 60 questions, we only had time for 34. But Tim said that if there are enough sharing by the audience, he will answer the remaining 24 questions.  PLEASE SHARE! Here are the 34 questions Joanne Z. Tan asked Tim and he answered: As one of the earliest investors in digital currency, after pay...2021-06-041h 1510PlusBrand10PlusBrandEpisode 23: Tim Draper, Elon Musk, Crypto - Why Joanne Z. Tan Will Interview Tim Draper, & Sample QuestionsWhy crypto-currency is volatile? What coins are stores of value? What are the hidden risks, and a lot more.   If you would like to stay in the loop, subscribe to our Newsletter  If you want to read it as a blog If you want to watch it as a video Crypto, Elon Musk, Tim Draper I will be interviewing Tim Draper on my next podcast series “Interview of the Notables and Influencers”. Tim Draper is a billionaire and Silicon Valley luminary who invested about $20 million in bitcoin in 2017...2021-05-1514 min10PlusBrand10PlusBrandEpisode 20: Joanne Z. Tan Interviews Julie Castro Abrams on Diversity, Women‘s Leadership, Bias, Women & Family_Interviews of Notables and InfluencersWill it take almost 300 years before women achieve equality & equity? Is women's empowerment make men less powerful?   If you would like to stay in the loop, subscribe to our Newsletter    To read its edited script To watch it as a video   Julie Castro Abrams is the founder, CEO and chair of How Women Lead, a network of 14,000 women. They are top executives, leaders, current and aspiring board members and investors. Julie is also the GP of How Women Invest, an angel investing fund that has inves...2021-04-1553 min10PlusBrand10PlusBrandEpisode 17: Joanne Z. Tan Interviews Steve Hoffman on What causes 90% startups to fail? - Interview of the notables and influencersWhat are the top 3 causes for startup failures? Why product market fit is vital? What's in Steve Hoffman's new book "Surviving a Startup"?   If you would like to stay in the loop, subscribe to our Newsletter  To read its edited script To watch it as a video   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Does a NDA protect a startup's ideas? Iphone was not Steve Jobs idea, so what was so ingenious of him about Iphone? What...2021-03-099h 0010PlusBrand10PlusBrandEpisode 15: Super Bowl 2021 Best Three TV AdsWhy these 3 tv commercials during Superbowl 2021 are the best without leveraging celebrities.   If you would like to stay in the loop, subscribe to our Newsletter  To read it as a blog To watch it as a video   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards? Hint: It is harder to be simple and focused. More celebrity, more drama, more...2021-02-0816 min10PlusBrand10PlusBrandEpisode 14: The Two Party System, What was Behind the Capitol Insurrection, How to Defeat the 7-headed Monster (part 2)How to fix a broken democracy in the US? Other than "rank choice voting", what else? Part 2, Solutions to "7-headed Monsters".   If you would like to stay in the loop, subscribe to our Newsletter  To read it as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. How to deal with the 7-headed monster behind the Capitol Insurrection? The 2-party system is heading towards a dead end, while parliamentary democracies  and the "rank choice voting" are more...2021-02-0115 min10PlusBrand10PlusBrandEpisode 13: Joanne Z. Tan Interviews Pat Salber on New Challenges for B2C websites Due to Google‘s Algorithm _ Interviews of Notables and InfluencersWhat are the "Google Core Web Vitals"? What does a website have to do in order to be ranked higher on Google?    If you would like to stay in the loop, subscribe to our Newsletter  To read the questions only, as a Blog To watch it as a video   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. What does it take for a consumer targeted website to win, in the cut-throat Google Search World of 2021? What are the immediate chall...2021-01-2440 min10PlusBrand10PlusBrandEpisode 11: Joanne_Z.Tan Interviews Neal on Social Media Influencer Marketing_Interviews of Notables and InfluencersAre the social media influencers "real"? What does it take to be an "influencer"? How many followers qualify an influencer?   If you would like to stay in the loop, subscribe to our Newsletter  To read the questions only, as a Blog To watch it as a video   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Influencer marketing is on top of the food chain of social media marketing. Neal Schaffer, a globally renowned influencer marketing expert and the author of four book...2020-12-3043 min10PlusBrand10PlusBrandEpisode 6: How to Connect Online to Get More Clients, Sales, & OpportunitiesIf you would like to stay in the loop, subscribe to our Newsletter    A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. https://10plusprofile.com/ https://10plusbrand.com/ Email: info@10PlusBrand.com Phone: 888-288-4533 This is a Virtual Live Presentation @ Open UP Summit 2020, held in Taiwan on 9/11/2020  Joanne Z. Tan, Founder, CEO, Brand Strategist at 10 Plus Brand, talks about using LinkedIn and website to get more leads, prospects, customers, sales.   If you would like to stay...2020-09-1521 min10PlusBrand10PlusBrandEpisode 4: Best 3 Super Bowl Ads 2020 - by Joanne Z. Tan,10PlusBrand.comLess is more - why Google's Super Bowl Ad 2020 has the most storytelling power without special effects or celebrities.   If you would like to stay in the loop, subscribe to our Newsletter  To read as a blog To watch as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Here are the top 3 best Super Bowl Ads in 2020, based on the criteria of two words: Trust and Competence, in MY opinion, and strictly from the point of helping a business get their bus...2020-02-0607 min10PlusBrand10PlusBrandEpisode 3: Short & Sweet Tips for Business Branding from Joanne Z. Tan_#1_Trust and ConfidenceBusiness or personal branding is based on 2 words: trust & competence. The hardest part is earning trust. How?   If you would like to stay in the loop, subscribe to our Newsletter  To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. How do you amplify your brand messages, straight to the hearts and minds of your target audience, within 30 seconds? Make your brand stand for something, then the top line will lift the bottom line.   If you...2020-01-2801 min