Shows
Life Notes from Chair 17Share the Chair: Jodi InnerfieldTaking control and redefining success. Two concepts much easier said than done, but often necessary when we hit a fork in our life journey road. Join us this week in another of our Share the Chair series as CH sits down with friend, former colleague and host of the AP Taylor Swift podcast, Jodi Innerfield, who shares the transformative journey she's been on since being laid off earlier in 2025 and of which has found her embracing not only her own entrepreneurial spirit but redefining what it means to be successful. Jodi opens up about how this career fork is...2025-07-251h 16
Porter’s Product Marketing PodcastMastering B2B SaaS Storytelling to Drive Impact with Jodi InnerfieldIn a B2B SaaS world full of jargon and features, the most effective product marketers know how to do something far more powerful: tell a story that sticks.
In this episode of Porter’s Product Marketing Podcast, we’re joined by Jodi Innerfield—Product Marketing Consultant and former leader at Salesforce—who specializes in turning dry messaging into narratives that connect, convert, and inspire. With a career rooted in enterprise tech and an eye for nuance, Jodi breaks down how storytelling can elevate your positioning, sharpen your GTM strategy, and build emotional credibility with buyers.
Whethe...2025-04-2331 min
MBA Insider#203: Life After Business School with Jodi InnerfieldNote: This is a replay episode of one our most popular episodes from 2022: After graduating with an MBA from the University of Michigan (Ross) Jodi Innerfield moved to San Francisco to start her post-MBA career working in a Product Marketing role at a startup. Since then, she’s moved to larger companies and has built a career at Salesforce and moved back across the country to the East Coast. During our conversation, we spoke about her life after graduating from Ross as well as some of the exciting opportunities and challenges of life after business school. Jodi also spoke ab...2023-07-1847 minMBA Insider#197: My Journey to Columbia Business School and BeyondThis episode is hosted by MBA Insider Friend and former guest, Jodi Innerfield. In this episode, Jodi interviews Rebecca Offesend, a Columbia Business School MBA Graduate. Rebecca was able to use her time at CBS and in business school to transition into the finance and banking sector, before finding a home working in Venture Capital. During this conversation, Rebecca spoke about her journey to pursuing an MBA, some of the career changes and transitions that she’s made, and her own reflections on how her MBA has informed her career and life decisions and pro...2023-05-3030 min
New to Product MarketingDiving Deep on Messaging with Jodi Innerfield, Sr. Director of Product Marketing at SalesforceIn this super-sized, deep-dive style episode we're talking about everything a new product marketer needs to know about messaging. Jodi Innerfield, Senior Director of Product Marketing at Salesforce joins us to answer questions like: What is a checklist of things that PMMs should do before embarking on a messaging exercise? What are some common mistakes that you can make when creating messaging? How do you create a unified message that appeals to the different buyers you may find in the same buying process?What are different ways that you can validate if messaging is working and meas...2022-05-0354 min
PMM Interviews: Everything You Need to KnowPMM Interviews with Salesforce’s Senior Director of Product Marketing, Jodi InnerfieldSalesforce is the world’s # 1 CRM platform and Jodi Innerfield is the Senior Director of PMM leading a team of product marketers and marketing operations specialists.Tune in to join the conversation as Nupur and Jodi discuss the desirable traits in PMM’s such as adaptability and top metrics new hires should be motivated by such as revenue and engagement. You won’t want to miss Jodi’s tips for first time PMMs.Connect with Jodi on LinkedIn.Join Jodi on Sharebird.2022-04-2628 min
After Deadline: The Media PodcastOff The Marc: Does Anti-Marketing Really Work? – with Jodi InnerfieldAnti-marketing is taking the world of advertising by storm. As counterintuitive as it may sound, this approach defies archaic marketing norms and draws on reverse psychology to hook consumers.This week, we invited Senior Director of Product Marketing at Salesforce, Jodi Innerfield, to enlighten us with her perspective on this less conventional marketing method and share why it’s so effective. You don’t want to miss this one!Contact Jodi: http://www.jodibeth.com/★ CONTACT US ★Website: https://onthemarcmedia.com/Email: info@onthemarcmedia.com↓ FIND US ON SOCIAL...2022-03-1840 min
MBA Insider#141: Lessons and Learnings on Leadership, Management and Career Growth from the Army, Business School and BeyondThis episode features guest Host and Friend of the MBA Insider Podcast, Jodi Innerfield.In this episode, Jodi spoke to her fellow Michigan Ross MBA Alumni classmate Ryan Bouchard. Prior to attending Ross, Ryan spent almost five years in the United States Army before getting an MBA from the University of Michigan. During the conversation, Jodi spoke to Ryan about his experience in the U.S. Army and his motivations for going to get an MBA. Ryan also spoke to Jodi about his career transitions he’s made so far, how he’s looked for...2022-03-0233 min
Product Marketing CareersPMM advice from a hiring manager | Jodi Innerfield, Director of Product Marketing at SalesforceIn episode six of the Product Marketing Careers podcast, Al Dea is joined by Jodi Innerfield, Director of Product Marketing at Salesforce.2021-09-1035 minMBA Insider#106: Life After Business SchoolAfter graduating with an MBA from the University of Michigan (Ross) Jodi Innerfield moved to San Francisco to start her post-MBA career working in a Product Marketing role at a startup. Since then, she’s moved to larger companies and has built a career at Salesforce and moved back across the country to the East Coast. During our conversation, we spoke about her life after graduating from Ross as well as some of the exciting opportunities and challenges of life after business school. Jodi also spoke about her career journey, how she views her own career development, and her ad...2021-05-1646 min
TechKnowledgicalUnderstanding The World of Product Marketing with Salesforce's Jodi Innerfield (TechKnowledgical: Ep. 5)One crucial role in the tech space that's relatively new and starting to gain traction is called Product Marketing Management (PMM). Product Marketing sits at the intersection of product development, general marketing, and sales by figuring out the best way to launch and bring new products to market. In Episode 5 of TechKnowledgical, Jodi Innerfield, Director of Product Marketing at Salesforce, shows us the world of product marketing as she's worked across different companies and multiple roles within PMM. In this episode, you'll hear about: - Jodi's background and journey to Product Marketing ...2021-02-1550 min