Shows
Behind the Signs PodcastHow Steel Art Built a Top Workplace | Ashley Borell Miner on Leadership, Culture & Sign Shop GrowthIn this inspiring episode of Behind the Signs, hosts Joe Arenella and Liz Arenella Toynes talk with Ashley Borell Miner, CEO of Steel Art Company, one of the leading wholesale sign fabricators in the U.S.
Ashley shares her journey from furniture retail to taking over her family’s business, her philosophy on leadership, and how Steel Art has become a 7-time Boston Globe Top Workplace. She discusses:
Building a thriving company culture
Leading as a woman in a male-dominated industry
Creating growth through delegation
Empowering employees and improving retention2025-05-1252 min
Behind the Signs PodcastStarting a Sign Shop? Here’s What You Need to Know!Thinking about starting your own sign business? 🚀 In this episode of Behind the Signs, hosts Joe and Liz Arenella break down the essentials of launching a successful sign shop! From registering an LLC, choosing the right equipment, and finding your niche, to avoiding common pitfalls—this episode is packed with expert advice.
🔹 How do you register an LLC for your sign business?
🔹 What’s the best equipment to start with (and what you don’t need right away!)
🔹 How to scale your business without overspending
🔹 The key to pricing your work profitably
🔹 Why defining your niche is critical f...2025-05-1251 min
Slightly Serious Sign PodcastSoftware to Help Your Shop Run Smoothly with Joe Arenella of Sign TrackerEp 21: The boys are coming at you from Graphics Pro Expo (GPX) WRAPSCON Long Beach 2024 with Joe Arenella of Sign Tracker.Pricing and keeping track of jobs got you down? Want to take a vacation? The right software can really help you run your shop better and maybe relieve a little stress.The Slightly Serious Sign Podcast is now the #1 Most Fact Checked Podcast in the United States.Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)https://www...2024-07-1530 min
Better Sign Shop PodcastGetting on the Right Track // Joe Arenella - SigntrackerHaving owned two sign businesses and a software company that creates shop management software for the sign industry, Joe Arenella has seen the industry from a few different angles. He joins us to talk about his journey in the industry, what it's like making software for sign makers, and more. He also shares his advice for newer business owners and how to get unstuck.This episode is sponsored by:GCI Digital ImagingYour large/grand format trade printing partnerOwner T.J. Bedacht and his team focus on providing old-school customer service. You...2023-06-131h 01
Vox Veniae PodcastRecovery as a PathWhat do we do when we’re struggling with addiction in our own life or a loved one’s ? Lilly Ettinger and Joe Arenella bravely share about their own recovery journeys and how they have experienced hope and life, even in the most challenging of circumstances. [Psalm 116:1-6]
Reflection
What is your cry to the Divine?
Where might you seek reconciliation in your life?
How might you take a step toward healing?
Resources
Book: Breathing Under Water: Spirituality and the Twelve Steps by Richard Rohr
Book: Divine Therapy and Addiction: Centering Prayer and t...2023-04-2323 min