Shows
Little Fish PodcastMarketing Made Simple: A Step-by-Step Process w/ Dr. J.J. PetersonWe all want people to understand how our products and services can solve their problems. But it turns out, simply asking people to buy doesn’t work. At least not right away. In this episode, Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, shares the 3 essential stages of your customer’s journey and the 5 elements you need to create an effective sales funnel that will invite people into a trusted relationship with your brand.Episode Resources:Marketing Made Simple Book: https://www.amazon.com/Miller-Untitled-1-Donald/dp/1400203791One-Liner Work...2020-08-0444 min
Little Fish PodcastDon’t Be A Wantrepreneur w/ Krav Maga SeattleIn this episode, Chau and Cat Le (and their dog, Gracie) discuss their life-changing transition from working at Microsoft to owning a successful self-defense gym, how determining your values will shape important business decisions, and why you should fully commit and stop being a “wantrepreneur.” We also talk about the recent challenges of COVID-19 and its effect on their business at the time of this recording.https://www.kmseattle.comRecommended Reading List: Jacko Willink - Extreme Ownership Mike Michalowicz - The Pumpkin Plan Building A StoryBrand, Donald MillerMarketing Made Simple...2020-03-3150 min