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Showing episodes and shows of
Joel Harrison
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Trust & Influence in B2B
From openness to insularity | Insights from Edelman's Trust Barometer on why trust is retreating and what B2B marketers must do about it
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Andrew Mildren, MD of Edelman Business Marketing for EMEA, to dig into the 2026 Edelman Trust Barometer — based on nearly 34,000 responses across 28 countries. The headline finding is sobering: 70% of people globally now hold what Edelman calls an insular trust mindset, retreating into familiar circles and becoming reluctant to trust those who hold different views or values. And yet, businesses have held the title of most trusted institution since 2021. So what's driving this contradiction — and what must B2B marketers do about it?➡️ Andrew b...
2026-03-10
37 min
Trust & Influence in B2B
Resourcing, recruitment and responsibilities | How trust is defining new models for teams and roles for individuals - with Jon Watton and Tom Howe
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Jon Watton, Fractional CMO and experienced B2B tech marketing leader, and Tom Howe from Jefferson Group, to explore one of the most pressing issues facing the industry: the future of B2B marketing roles, team structures, and organizational trust. Marketing headcounts are shrinking, recruitment has stalled, and the rules of the job market have fundamentally shifted. So is this a crisis — or simply a long overdue correction?➡️ Jon and Tom bring two sharply different perspectives — one from inside the market navigati...
2026-03-03
44 min
Pipe Dream | A B2B Marketing Podcast
Why B2B Marketing Still Fails at Trust (And How to Fix It) | Joel Harrison — Founder & Director, B2B Marketing | Podcaster, Speaker & Advisor
We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B marketers are drowning in content and starving for pipeline. Joel Harrison has spent 23 years building media empires in B2B – and he's finally putting his cards on the table. In this episode of Pipe Dream, Jason Bradwell sits down with Joel Harrison, founder of the B2B...
2026-02-27
23 min
Trust & Influence in B2B
Thought Leaders, Influencers and Advocates | Introducing the B2B Matrix of Influence
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Katy Howell, Founder and CEO of Immediate Future, a social media agency she has led since 2004. Together, they tackle one of B2B marketing's most persistent blind spots: the difference between thought leaders, influencers, and advocates — and what happens when brands get it wrong. Are you unknowingly leaving your most powerful trust-building channels completely unused?➡️ Katy brings deep, practical experience in influencer strategy and pulls no punches. She and Joel explore why B2B marketers default to treating influence like a media...
2026-02-25
34 min
Trust & Influence in B2B
Thought leadership's great leap forward | Five trends illustrating TL's emergence as a dynamic, full-funnel marketing discipline - with Rob Mitchell of Exhibit-B
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Rob Mitchell, Co-Founder of Exhibit-B and former CEO of FT Longitude. Together, they explore how thought leadership is undergoing a dramatic transformation, evolving from a traditional top-of-funnel brand-building tool into a dynamic, full-funnel marketing discipline. Is thought leadership finally delivering the commercial value B2B marketers have been waiting for?➡️ Rob brings over 20 years of expertise in thought leadership. Based on Joel's analysis of hundreds of B2B Marketing Awards entries, they unpack five critical trends: the data foundation gap revealing most...
2026-02-17
46 min
Trust & Influence in B2B
Martech integration isn't a tech problem – it's a trust problem | Why the most persistent challenge is human, not technical, with insights from the Mosaic thinktank
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Adam Sharp, CEO and Co-founder of Clever Touch, Robert Nicholson, Digital Marketing Director at Robert Walters, and Alec Weeks from Clever Touch. Together, they tackle one of B2B marketing's most persistent challenges: MarTech integration. Despite years of investment and countless vendor promises, only 14% of marketing technology systems are properly integrated, and a staggering 60% of MarTech capability goes entirely unused. But why does integration remain so stubbornly difficult, and what's really holding organizations back?➡️The guests bring unique perspectives from both cons...
2026-02-10
44 min
Trust & Influence in B2B
From -10 to +63 NPS: How Mitie Used Brand Purpose to Win Hearts and Minds | Maria Winn on a Trust-led Transformation
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Maria Winn, Chief Marketing Officer at Mitie, the UK's leading facilities management company. They explore how Mitie transformed from a -10 NPS to +63 NPS through authentic brand purpose. What does it take to make purpose resonate with 70,000 employees and drive real trust?➡️ Maria shares the journey of developing "Better Places, Thriving Communities"—a purpose that needed to work for everyone from frontline cleaners to AI engineers. She reveals why they involved hundreds of employees early, how they balanced internal embedding with extern...
2026-02-03
35 min
Trust & Influence in B2B
Trust & Influence in B2B Trailer
B2B marketing faces a growing trust and attention crisis as buyers are overwhelmed by content and AI-driven noise. Hosted by Joel Harrison, a long-time B2B advocate and founder of B2B Marketing Magazine, the podcast focuses on how trust and influence are truly built in modern B2B. Through conversations with CMOs, founders, analysts, and practitioners, it delivers practical, real-world insights on earning buyer trust, the evolving role of thought leadership and influencers, and how brands can be chosen—not just noticed—to drive growth.
2026-01-30
01 min
Trust & Influence in B2B
Experiences, relationships and craftsmanship | Jon Miller (Marketo founder) on building trust in the age of AI slop
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Jon Miller, co-founder of Marketo and Engagio, and one of the most influential figures in modern B2B marketing. Jon literally helped create the demand generation playbook that defined an entire era of marketing automation—and now, he's here to explain why that same playbook might be fundamentally broken. What happens when the very systems you helped build no longer reflect how buyers actually make decisions?➡️ Jon brings a rare combination of technical rigor (he studied physics before pivoting to marketing) and de...
2026-01-27
37 min
The 1% Insight
The Importance of Trust in B2B Marketing with Joel Harrison | #22
In this week’s episode of The 1% Insight, host Jack Regan sits down with Joel Harrison, a veteran in the B2B Marketing space with over 20 years of experience shaping the industry.Joel co-founded B2B Marketing in 2004 and has been instrumental in establishing key industry communities & events including the Propolis community, B2B Marketing Awards, B2B Ignite, and the Global ABM Conference.He currently hosts the Trust & Influence in B2B podcast and can be regularly seen on stages across the globe as a keynote speaker and industry commentator. Why Tru...
2026-01-27
34 min
Trust & Influence in B2B
The $6 trillion opportunity: how western B2B brands can thrive in Japan and Korea | With Robert Heldt of AIM
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Robert Heldt, CEO of AIM B2B, a B2B marketing and PR agency specializing in helping Western companies navigate the Japanese and South Korean markets. With 17 years of experience in Japan and a new office opening in South Korea in early 2025, Robert brings invaluable insights into two of Asia's most sophisticated yet distinctly different economies. Together, they tackle a critical question: Why do so many Western B2B companies fail when they treat Japan, Korea, and the broader Asian market as one...
2026-01-20
44 min
Trust & Influence in B2B
Trust is B2B currency but how do we measure it? | A review of FT's 'Trust Gap' report with Paul Collier of Funnel Fuel
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Paul Collier, CMO at Funnel Fuel and a serial B2B marketing leader who's worked with Fortune 50 tech companies. They unpack the FT's landmark "Bridging the Trust Gap" report, which reveals that companies measuring trust are three times more likely to report stronger profits—yet only 22% actually do. Can B2B advertisers afford to ignore trust when planning their media strategies?➡️ Paul brings hard-won client-side experience to the conversation, sharing his own wake-up call when his digital advertising spend flatlined without explan...
2026-01-13
38 min
Trust & Influence in B2B
Why fake reviews are the latest B2B trust crisis | Daniel Mohacek of Truth Engine on combating 'negbombing' and how to avoid hefty fines
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Daniel Mohacek, Founder and CEO at Truth Engine, a company building technology to detect fake reviews at scale. Daniel has spent 25 years in digital marketing, including time at Yahoo in its early days and involvement with SwiftKey, the predictive text keyboard acquired by Microsoft. But it was an unexpected discovery a few years ago that set him down a completely different path—while trying to turn around a struggling B2B website business, he uncovered a coordinated attack of fake negative reviews that tr...
2026-01-07
33 min
Trust & Influence in B2B
Why trust is a critical innovation enabler in B2B | Carla Johnson on the power of high-trust teams
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Carla Johnson, a globally recognized marketing and innovation strategist, speaker, and author of Rethink Innovation. Carla has helped some of the world's top B2B brands—from Emerson and Dell to Intel—reimagine how they inspire creativity, tell authentic stories, and earn lasting trust. What does it really take to build trust in an era where buyers believe peers and employees more than brand advertising, and how can B2B organizations unlock creativity when risk aversion still dominates?➡️ Carla doesn't hold back. He...
2025-12-16
37 min
Trust & Influence in B2B
B2B Events Take Centre-Stage | Why events are now the headline act For GTM - with Felicia Asiedu of Cvent
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Felicia Asiedu, European Marketing Director at Cvent, a global leader in event technology. Together, they explore a critical shift happening in B2B marketing right now: the move from treating events as one-off tactical activities to embracing them as a strategic growth driver. With digital content overload reaching peak levels and buyers craving more tangible, trust-building interactions, could events be the missing piece in your go-to-market strategy?➡️ Felicia brings a refreshingly honest perspective shaped by seven years at Cvent and a fron...
2025-12-09
36 min
Trust & Influence in B2B
Only 9% of B2B orgs are confident in their growth targets – here's why | Teresa Allan on bridging the GTM Confidence Gap
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Teresa Allan, Managing Partner at Magnus Consulting, to explore a striking disconnect in B2B leadership: only 9% of commercial leaders feel highly confident about hitting their 2026 growth targets, yet over half of their organizations are aggressively pursuing growth. Teresa shares insights from Magnus Consulting's new GTM Confidence Index report, revealing that this confidence gap isn't just an internal problem—it's a trust issue that buyers can sense. Leaders who are confident in their current quarter's pipeline are nine times more likely to feel co...
2025-12-02
31 min
Trust & Influence in B2B
Trust is not fluffy - it's the strategic foundation for B2B growth | With Kate Mackie from EY
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Kate Mackie, Partner at EY and author of "B2B Marketing Fundamentals." Kate has over 20 years of experience leading global marketing initiatives across both agency and client-side roles. She's a Fellow of the Chartered Institute of Marketing and was named one of the UK's 2023 most influential marketers. In this conversation, they explore a critical question: Is trust just a soft concept, or is it the strategic foundation that drives real B2B growth?➡Kate makes a compelling case that the brand is...
2025-11-26
34 min
Trust & Influence in B2B
Pretzl: A New Recipe for B2B Agencies? | Clive Armitage on a Five-Into-One Merger with AI Baked In
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Clive Armitage, CEO of Pretzl, to discuss one of the most significant transformations in the B2B agency landscape. Clive shares the inside story of how five established Next 15-owned agencies—Agent3, Together, Velocity Partners, PAN Communications, and This is Distillery—came together to form Pretzl, a 300+ person global agency built from the ground up with AI at its core.➡ Clive challenges the notion that this is simply a consolidation play, positioning Pretzl instead as a fundamental reimagining of how B2B mark...
2025-11-18
39 min
Pick a Side
Joel Asks For Forgiveness, HEATED Packers Debate, and AJ Brown Calls Out Offense, Nico Harrison Fired, and Week 11 Predictions | Ep. 529
In this episode, the moment of truth.Use Code 'PICKAS' on Splash Sports: https://app.splashsports.com/sign-up?referralCode=PICKASIntro 00:00Joel reads his apology letter 04:00Packers heated debate 15:00Thoughts on AJ Brown airing out offensive frustrations on stream 49:00Side talk 01:04:00NFL Pick ‘Em: Week 11 01:25:30Mavericks Fire Nico Harrison 02:09:30NBA observations 02:22:26
2025-11-14
2h 44
Trust & Influence in B2B
Beyond Gen AI - What Agentic Intelligence Means for Your Insight Function with Eddie O'Brien from Sage
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Eddie O'Brien, Senior Director of Global Customer Insight at Sage. Together, they explore the transformative shift happening in market research and customer insight—moving beyond generative AI into the world of agentic intelligence, where AI doesn't just answer questions but actively collects data, analyzes it, and makes autonomous decisions in real time.➡ Eddie challenges the narrative that AI will replace human insight professionals, arguing instead for a powerful partnership where AI handles the "explicit" data while humans focus on the "implicit"—the un...
2025-11-11
40 min
Trust & Influence in B2B
From Pyramid to Constellation? The evolution of the B2B agency operating model | With Stuart Giddings of Beettoo
Based on the podcast transcript, here's the revised episode description:Episode DescriptionIn this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Stuart Giddings, CEO and co-founder of Beettoo, a new generation B2B agency built on flexible talent models and partnership ecosystems. With two decades at the forefront of B2B marketing and agency transformation, Stuart brings a refreshingly candid perspective on why the traditional agency model is broken—and what's emerging in its place. Can agencies remain trusted partners while radically rethinking how they're structured, staffed, and pr...
2025-11-06
39 min
Trust & Influence in B2B
From Colouring Books to Billboards - The Story of AVK's Brand refresh | With Guiseppe Caltabiano
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Giuseppe Caltabiano, Senior Director of Marketing at AVK. Together, they explore the fascinating journey of how AVK transformed from a niche data center energy provider into a bold, memorable brand that's breaking conventions in the B2B space. How do you make power solutions for data centers exciting and human? Can coloring books and billboards really work in technical B2B marketing?➡️ Giuseppe brings a unique perspective as both a practitioner and academic, combining rigorous marketing theory with creative execution. He shar...
2025-10-28
38 min
Trust & Influence in B2B
Why ABM success depends upon trust in account selection | Dan Shaw of Funnel Fuel on building foundations for ABM excellence
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Dan Shaw, CEO at Funnel Fuel. Together, they tackle one of the most overlooked yet critical aspects of Account-Based Marketing: account selection. While ABM has become a cornerstone strategy for B2B marketers, the foundational "A" in ABM is often neglected—leading to campaigns built on outdated data, misaligned objectives, and ultimately, broken trust between sales and marketing teams. So how do you get account selection right when it can make or break your entire ABM program?➡️ Dan brings a refreshingly transp...
2025-10-21
32 min
Trust & Influence in B2B
The Trust Advantage: Why ABM programmes Achieve 42% Higher ROI | with Robert Norum
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Robert Norum, one of the world's foremost advisers in account-based marketing and resident ABM expert at Propolis. In the buildup to B2B Marketing's Global ABM Conference, they explore a fascinating question: why do ABM programmes consistently achieve 42% higher ROI than traditional marketing approaches? The answer lies in something fundamental—trust. Through analysis of over 1,000 award entries, they uncover how personalized experiences and authentic engagement create a trust advantage that translates directly to bottom-line results.➡️ Robert doesn't hold back a...
2025-10-14
37 min
Trust & Influence in B2B
Synthetic Data - Beyond The Hype | with Lynsey Showman from Adience
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Lynsey Showman, a market research professional with over 20 years of experience at Adience, a B2B market research agency. Together, they tackle one of the most hyped yet misunderstood topics in B2B marketing today: synthetic data. With AI promising to revolutionize how we gather insights and inform thought leadership, the question isn't just whether synthetic data works—it's whether marketers can actually trust it to drive real business decisions.➡️ Lynsey brings a refreshingly balanced perspective to the conversation, neither dismissing synthe...
2025-10-07
36 min
Trust & Influence in B2B
Why Advocacy is The Most Powerful Force in B2B | With Richard Fitzmaurice of Paartner
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Richard Fitzmaurice, serial B2B CMO and founder of Paartner, a B2B referral platform. Together, they tackle one of the most overlooked yet powerful forces in B2B marketing: advocacy and referrals. Why do most organizations fail to formalize referrals despite knowing they drive some of the best business outcomes? And what would it take to turn advocacy from an afterthought into a strategic priority?➡️ Richard brings a unique perspective, having led marketing at globally recognized companies like TMF Group and...
2025-10-01
40 min
Trust & Influence in B2B
How to Unleash the Power of Youtube in B2B | With Katy Howell of Immediate Future
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Katy Howell, one of the foremost experts in social media and influencer marketing at Immediate Future. Together, they explore YouTube's untapped potential in B2B marketing and why it deserves a bigger role in your marketing strategy. With YouTube now ranking as the UK's second most popular content destination (ahead of ITV and Channel 4), the question isn't whether B2B brands should be there—it's how to do it effectively.➡️ Katy brings over 21 years of social media expertise and doesn't hold back o...
2025-09-23
37 min
Trust & Influence in B2B
Building trust with the C-suite | With Izzie Rivers of Realm
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Izzie Rivers, Founder of Realm B2B and a seasoned B2B media strategist with 25 years of experience spanning major agencies like Dentsu, WPP, and Ogilvy. Together, they tackle one of the most challenging questions in B2B marketing: How do you build genuine trust with C-suite executives who are bombarded with messages, famously skeptical of advertising, and have limited time for anything that feels like marketing? Can smaller companies actually compete for executive attention without massive budgets, or should they focus their...
2025-09-18
38 min
Trust & Influence in B2B
Physical vs Digital in B2B Trust Building | Vanessa Schotes on Creating Authentic Island Experiences via Enfuce Island
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Vanessa Schotes, CMO at Enfuse. Together, they explore one of the most audacious brand experiences in B2B history: a FinTech company that purchased an actual island in the Nordic Sea between Sweden and Finland. When most B2B brands are doubling down on digital-only strategies, how does investing in a physical island translate into deeper customer trust and accelerated deal velocity?➡️ Vanessa brings a refreshingly bold perspective on experiential marketing that challenges the traditional B2B playbook. She reveals how Enfu...
2025-08-27
36 min
Trust & Influence in B2B
Reddit's B2B Awakening | Luan Wise & Andy Lambert on Generative Engine Optimization and What It Means for Your Social Strategy
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Luan Wise, social media expert and author of five books on social strategy, and Andy Lambert, content strategist at Adobe and co-organizer of the Social Media B2B Forum. Together, they tackle one of the most pressing shifts in modern B2B marketing: how Generative Engine Optimization (GEO) is fundamentally changing where and how your content gets discovered. With 60% of searches now ending without a click, are traditional gated content strategies becoming obsolete?➡️ Luan and Andy bring decades of combined expertise in B...
2025-08-20
41 min
Trust & Influence in B2B
Stuart Maister on Building Trust Through Flexible Storytelling and Strategic Narrative
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Stuart Maister, author of "Choose Trust: Building Relationships for Successful Businesses" published by The Economist. Stuart brings a unique perspective as a former TV and radio journalist turned B2B marketing strategist, combining his background in distilling complex stories for broadcast with deep expertise in strategic narrative development. What happens when trust becomes the intentional foundation of every business relationship, rather than just a nice-to-have byproduct?➡️ Stuart introduces his "Trust Triangle" framework—clarity, character, and capability—and explains why trust isn't just abo...
2025-08-13
36 min
Trust & Influence in B2B
The Most Human Organisation Wins: The Trust Challenge Facing B2B Sales, with Tim Hughes
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Tim Hughes, Co-founder of DLA Ignite and author of the seminal book "Social Selling." Together, they tackle one of the most pressing challenges facing modern B2B sales: how AI has fundamentally shifted the buyer's journey and what this means for building trust and winning deals. With buyers now starting 70% of their research with ChatGPT rather than Google, how do sales and marketing teams adapt to stay relevant in an AI-first world?➡️Tim brings decades of sales experience and a no-nonsense pers...
2025-08-06
36 min
Trust & Influence in B2B
Trust and the Trojan Horse: Using thought leadership to convince internal influencers - with Annie Dunleavy of Edelman
In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Annie Dunleavy, EVP of Content Strategy at Edelman, about the critical role of internal influencers in B2B purchasing decisions. They explore Edelman's latest research revealing that over 40% of B2B deals stall due to internal misalignment, and how thought leadership can serve as a "Trojan horse" to reach hidden stakeholders who hold 50% of decision-making power but rarely interact with sales teams. Annie shares insights on why internal influencers prefer provocative content over validation, how quality thought leadership outperforms traditional marketing materials, and...
2025-07-29
30 min
Marketing B2B Technology
The Future of B2B Marketing: Trust, AI & Human Connection – B2B Marketing – Joel Harrison
We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how B2B marketing has evolved – impacted by COVID, political tensions, AI, and tariffs. From the lasting power of podcasts to the shifting balance between brand and performance marketing, he explores the rise of human-centric strategies in B2B, the real impact of AI on MarTech, and why trust, influence, and advocacy are emerging as the new pillars of marketing success. About B2B Marketing B2B Marketing is...
2025-07-23
27 min
Trust & Influence in B2B
Future-Fit Marketing Teams: Building Trust for AI-Era Transformation
In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Roland Glass, CCO of Hello Kindred, and Shane Redding, a prominent B2B marketing expert, about building future-fit marketing teams in an AI-driven world. They explore the challenges of managing distributed teams, the evolution from traditional hierarchical structures to agile pod-based models, and the critical importance of building trust while navigating resource constraints. The conversation delves into the "Rubik's cube" approach to talent allocation, the rise of star-shaped marketers, and how AI is reshaping skill requirements across different experience levels. Roland and Shane...
2025-07-22
42 min
What's Broken in GTM and How to Fix It
Summer Cognoscenti Interview: Joel Harrison
Welcome to episode 19 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.This week, Louis attended the CRO Connected get together, a breakfast briefing courtesy of Jodie Battson at Alpha Group, and was introduced to the redoubtable – and potential future guest (hint, hint!) – Scott Vaughan. Simon has been on retreat in the beautiful West Dorset countryside, enjoying some sunshine while getting through the to-do list!Th...
2025-07-17
32 min
Trust & Influence in B2B
Why Ignorance is No Longer Acceptable in B2B Digital Advertising
In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Paul Collier, CMO of Funnel Fuel, and Preeti Saini, Global Marketing Leader at IFS, about the critical need for transparency and accountability in B2B digital advertising. The conversation, recorded live at Marketing Ignite, explores the widespread lack of visibility into where digital advertising budgets actually go and how much reaches target audiences. Paul shares his personal journey from ignorance to awareness after experiencing a costly digital advertising failure, while Preeti discusses IFS's approach to taking control of their digital destiny. Together, they...
2025-07-16
29 min
Trust & Influence in B2B
The future of the B2B website: Can AI make it more human AND more trusted?
In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Chris Wickson, serial entrepreneur and founder of ReelFlow, about the future of B2B websites and how AI can make them more human and trusted. Chris, who has experience building two pioneering MarTech firms and selling one to a US parent company, shares his insights on how websites must evolve to serve as both AI training data sources and enhanced visitor experiences. They discuss the declining effectiveness of traditional SEO-driven content, the rise of video consumption in B2B, the importance of humanization...
2025-07-09
34 min
Trust & Influence in B2B
Time to get serious about humour: Heather Barnett on the power of humour to influence B2B buyers
SummaryIn this episode of the Trust and Influence in B2B podcast, host Joel Harrison speaks with Heather Barnett, a freelance copywriter known for her humorous approach to B2B marketing on LinkedIn. They discuss the importance of humour in engaging audiences, the challenges of using humor in a corporate environment, and how humour can help build a community among marketers. Heather shares her journey in B2B marketing, the evolution of her content creation, and the impact of her humorous videos on her professional reputation. The conversation emphasizes the need for authenticity and the potential...
2025-07-02
31 min
Trust & Influence in B2B
Transparency, technology & trust: The inside track on 6Sense's marketing strategy, with CMO Saima Rashid
In this episode of the Trust and Influence in B2B podcast, host Joel Harrison speaks with Saima Rashid, CMO of Sixth Sense, about the multifaceted challenges of building trust in B2B marketing. They discuss the role of the CMO in establishing credibility, the balance between brand and demand, and the importance of sales and marketing alignment. Saima shares insights on navigating intent data while respecting customer privacy, leveraging customer advocacy, and making informed martech decisions. The conversation also touches on the impact of AI on trust, the significance of post-sale trust, and the importance of transparent reporting...
2025-06-26
34 min
Trust & Influence in B2B
Content and thought leadership in a zero-click world: The trust implications of GEO (aka AI search)
Summary:In this podcast episode, Joel Harrison and Sarah Aird-Mash discuss the evolving landscape of B2B marketing, focusing on the impact of generative AI on search behavior, the importance of trust, and the metrics that matter. They explore how smaller brands can leverage their authenticity, the necessity of human engagement in sales, and the role of content in building relationships. The conversation also touches on the significance of third-party validation and the need for marketers to adapt their strategies in light of AI advancements.TakeawaysGenerative AI is reshaping search behavior and content...
2025-06-18
36 min
Trust & Influence in B2B
Why digital advertising is B2B's emerging trust crisis - and what to do about it
In this episode of the 'Trust & Influence' in B2B podcast, host Joel Harrison speaks with Dan Shaw of Funnel Fuel about the evolving challenges of trust in B2B marketing, particularly in the realm of digital advertising. They discuss the current crisis in digital advertising, the complexities faced by B2B marketers, and the importance of data integrity and transparency. Dan shares his journey in B2B media and the mission of Funnel Fuel to address these issues. The conversation highlights the need for B2B marketers to ask critical questions about their advertising spend and the importance...
2025-06-11
30 min
Trust & Influence in B2B
B2B influencer marketing in 2025: What works, what doesn't and what's next
Is B2B influencer marketing finally ready for prime time? In this episode, host Joel Harrison tackles this question with two industry experts: Katie Howell (20 years B2B social media expertise) and Katie Martell (former B2B marketer turned successful influencer). Discover why 51% of B2B campaigns now include influencers, how LinkedIn's new tools are changing the game, and why customer advocacy remains the most underutilized opportunity.Key Highlights:Why 51% of B2B campaigns now include influencers and 90%+ of CMOs plan to increase spendingHow LinkedIn's new advertising tools are changing the influencer game completelyThe surprising effectiveness...
2025-05-30
37 min
Social Pros Podcast
From Bland to Bold B2B Content with Joel Harrison
How do B2B marketers build genuine trust across the customer journey? Joel Harrison, Founder of B2B Marketing, shares how leading brands are using thought leadership, influencer partnerships, and creative audio to stand out. From award-winning campaigns to vibrant professional communities like Propolis, Joel offers insights that challenge traditional B2B norms. Tune in for a conversation that redefines what it means to connect in the B2B space! Full Episode Details Joel joins hosts Zontee Hou and Jason Keath on this episode of Social Pros to explore how B2B marketers can embrace c...
2025-05-30
29 min
Trust & Influence in B2B
Earning Trust Through Transparency: How PwC Navigated Global Brand Change, with Antonia Wade
In this episode of the Trust and Influence in B2B Marketing podcast, host Joel Harrison speaks with Antonia Wade, Global Chief Marketing Officer at PwC. Fresh from unveiling a major brand revitalization, Antonia shares insights on how one of the world's leading professional services firms approached the complex challenge of evolving their brand while maintaining the trust and credibility that underpins their business model.Topics CoveredThe strategic rationale behind PwC's recent brand revitalization and the "catalyst for momentum" positioning.How to balance brand evolution with heritage preservation in professional servicesThe three-year transformation program encompassing...
2025-05-28
31 min
Guitar Unlimited
Drew Zingg
On this episode, we'll hear a conversation between Joel Harrison and the late Drew Zingg — an extraordinary guitarist and sideman for the likes of Steely Dan, Boz Scaggs, and more.For more content and instructional material, visit patreon.com/guitarunlimited.Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2025-05-15
57 min
Trust & Influence in B2B
Trust as currency: Leadership lessons from Cat Dutton, Pega's global growth VP
In this episode of the Trust and Influence in B2B podcast, host Joel Harrison speaks with Cat Dutton, VP of Global Growth at Pega. Drawing from her experience in senior positions at three global tech companies, Dutton shares how trust serves as the foundation for effective marketing leadership—from stakeholder relationships to team management and customer engagement.Topics CoveredBuilding credibility with skeptical stakeholders (finance, IT, sales)Transparent approaches to demonstrating marketing ROITrust dynamics in account-based marketingCreating authentic team culturesEvolution of thought leadership and partner strategiesCustomer advocacy as a trust multiplierKey Conclusions...
2025-05-13
32 min
Guitar Unlimited
Adam Levy
On this episode, host Joel Harrison speaks with guitarist and educator known for his work with Norah Jones, Tracy Chapman, Amos Lee, and more.For more content and instructional material, visit patreon.com/guitarunlimited.Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2025-05-08
32 min
America's Roundtable
America's Roundtable with Harrison Fields | At the White House with Principal Deputy Press Secretary | President Trump's First 100 Days
X: @HarrisonWFields @americasrt1776 @ileaderssummit @NatashaSrdoc @JoelAnandUSA @supertalk Join America's Roundtable radio co-hosts Natasha Srdoc and Joel Anand Samy with Harrison Fields, Special Assistant to the President and Principal Deputy Press Secretary. Deputy Press Secretary Harrison Fields provides an update on domestic and foreign policy initiatives and reviews the key promises that were made by President Trump on the campaign trail. On the eve of the first 100 days of President Donald Trump’s second administration, Natasha Srdoc and Joel Anand Samy, co-hosts of America's Roundtable were invited by The White Ho...
2025-05-08
11 min
Trust & Influence in B2B
AI avatars & authenticity: Redefining trust in B2B marketing
In this thought-provoking episode of the Trust and Influence Podcast, host Joel Harrison speaks with Steve Mudd, CEO of Talentless AI, about the transformative impact of artificial intelligence on B2B thought leadership and marketing.Who is Steve Mudd?With a colorful career spanning roles as Marketing Director at NetApp and positions at Ogilvy & Mather, Mudd has emerged as a prominent voice in the AI marketing space. His company name "Talentless AI" encapsulates his philosophy: "You don't have to be talented to use AI. You don't have to have any particular skill. It kind of...
2025-05-02
45 min
Trust & Influence in B2B
Thought leadership as strategic currency in the age of AI - with Rob Mitchell
In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Rob Mitchell, thought leadership expert and founder of Longitude, which later became part of the Financial Times Group. Having recently moved on from FT Longitude, Rob brings unique insights from his experience working with major B2B brands including Deloitte, Siemens, and Credit Suisse. With his background in journalism at both the Economist and the Financial Times, Rob offers a distinctive perspective on thought leadership as a sophisticated marketing discipline.Topics CoveredThe evolution of thought leadership from a niche...
2025-04-15
41 min
Trust & Influence in B2B
Beyond byte-sized: Why long form content still reigns supreme in B2B tech buying
In this episode of the Trust and Influence in B2B Marketing podcast, host Joel Harrison speaks with Ash Lockett, Head of B2B marketing at Babel PR. They discuss findings from Babel's second annual research study examining what influences B2B technology buying decisions among enterprise organizations in the UK and US.Topics CoveredBabel PR's positioning as an integrated PR and marketing agency for B2B technology brandsResearch methodology focusing on 403 technology buyers from organizations with 1,000+ employeesThe continued importance of long-form thought leadership content in B2B tech purchasing decisionsTrade media's position as the...
2025-04-14
35 min
Trust & Influence in B2B
Storytelling vs. statistics: Chris Bailey on crafting memorable thought leadership
In this episode of the Trust and Influence in B2B Marketing podcast, host Joel Harrison speaks with Chris Bailey, who brings perspectives from both client-side experience (as senior director of integrated campaigns at ServiceNow) and agency-side work (at The Marketing Practice). Bailey shares valuable insights on how B2B organizations can develop and deploy thought leadership strategically to drive business outcomes and create memorable impact.Topics CoveredThe four distinct dimensions of thought leadership and how they interconnect.Differentiating true thought leadership from standard content marketing.How research and data should support storytelling, not lead...
2025-04-07
31 min
Trust & Influence in B2B
Mindshare before market share: The strategic imperative of thought leadership in complex B2B - with Claire Mason of Man Bites Dog
For the past two decades, Claire Mason has been at the forefront of thought leadership in B2B marketing. As the founder and CEO of Man Bites Dog—celebrating its 20th anniversary in 2024—Mason has pioneered an approach that transforms intelligent ideas into business growth for complex B2B brands.In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Mason about her journey establishing "the world's first thought leadership consultancy" and explores how organizations can harness thought leadership to build authority, differentiate their offerings, and drive measurable commercial outcomes in toda...
2025-04-01
46 min
Trust & Influence in B2B
Beyond the 'nose wrinkle': Redefining thought leadership in highly technical B2B environments
In this episode of the Trust and Influence in B2B Marketing podcast, host Joel Harrison speaks with Hayley Brooksbank, Group Marketing Director at TTP (The Technology Partnership). With a background spanning professional services and agency roles, Hayley shares valuable insights on the unique challenges of developing thought leadership in a highly technical organization where confidentiality is paramount and PhDs abound.Topics CoveredTTP's unique position as a technology and product development consultancy working with clients from space tech companies to biotech firmsThe "nose wrinkle" phenomenon when technical experts hear the term "thought leadership"Creating a...
2025-03-26
37 min
Trust & Influence in B2B
Brand Activism and Thought Leadership in B2B: In-depth with Alan Agency's Benedict Buckland
In this episode of the Trust and Influence in B2B podcast, host Joel Harrison speaks with Benedict Buckland, who leads Alan Agency, a B2B brand building agency focused on helping clients in financial services, technology, and professional services sectors. Alan Agency operates at the intersection of thought leadership and advertising, helping brands use the power of brand to provoke change in how audiences think and how industries work. Benedict shares insights from their report "Thought Leadership: A Brand Building Manifesto," which explores what makes a leading brand in B2B and how companies can engage more effectively...
2025-03-21
35 min
Trust & Influence in B2B
How Cap Gemini uses thought leadership as a strategic growth driver
In this episode of the B2B Trust and Influence podcast, host Joel Harrison speaks with Vito Labate, VP of Global Industry Marketing at Capgemini, a $23 billion global tech consulting firm. Capgemini recently won gold in the thought leadership category at the B2B Marketing Awards in London for their "Building Trust in Data" campaign. With over 20 years at Capgemini, Labate offers valuable insights on how thought leadership has evolved from a support function to become a strategic growth driver for professional services firms.Topics CoveredThe transformation of marketing in professional services firms over the...
2025-03-11
35 min
Trust & Influence in B2B
Building trust through thought leadership - how Circana turns data into strategic conversations
For B2B businesses seeking to rise above commodity status and establish themselves as strategic partners, thought leadership has become an essential capability. But what separates truly impactful thought leadership from the flood of content that overwhelms decision-makers daily?In a recent episode of the Trust and Influence in B2B podcast, host Joel Harrison spoke with Ananda Roy, VP of Thought Leadership at Circana—a market research powerhouse formed from the merger of IRI Worldwide and NPD that recently won gold in the thought leadership category at the 2024 B2B Marketing Awards. Their conversation revealed how th...
2025-03-05
38 min
Trust & Influence in B2B
The trust crisis in B2B - insights from Edelman's Trust Barometer report
In this first episode of the Trust & Influence in B2B podcast, host Joel Harrison speaks with Andrew Mildren, Managing Director of Edelman Business Marketing for EMEA about the agency's 2025 Trust Barometer report, which is an indepth evaluation of the state of trust in society and has compelling implications for B2B marketers. Edelman is one of the world's largest integrated communications agencies and has established itself as a leading authority on thought leadership and trust in business. With decades of experience working with major brands like Shell, Microsoft, and Samsung, Andrew shares valuable insights on how B2B...
2025-02-27
43 min
Guitar Unlimited
Redd Volkaert
On this episode, host Joel Harrison speaks with Telecaster-slinging guitarist Redd Volkaert about his approach on soloing, progressions, and more. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2025-02-07
31 min
Guitar Unlimited
Ben Monder 2
On this episode, host Joel Harrison speaks with guitarist Ben Monder about his latest record. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2025-02-01
24 min
Quiet Impact
How Introverts Lead: Joel Harrison on Navigating Business and Brand
In today’s episode of Quiet Impact, Nathan sits down with Joel Harrison, Editor-in-Chief, influencer, and co-founder of B2B Marketing and Propolis. With over 20 years of experience in the field, Joel has been a driving force in transforming B2B marketing from a niche topic to a thriving industry with a global community. Currently, he’s embarking on a journey of reinvention, exploring new opportunities in his career, and working on an exciting new book. Joel shares his insights on the future of B2B marketing, influencer marketing, and the power of personal brand.Key...
2024-11-06
31 min
B2B Marketing: The Provocative Truth
Redefining growth marketing with Joel Harrison, Editor-in-Chief at B2B Marketing
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Joel Harrison, Editor-in-Chief and co-founder of B2BMarketing.net, the leading community for B2B marketers, to explore the shift from lead generation to growth marketing, drawing insights from B2B Ignite, their flagship event. He challenges the ambiguity of "growth marketing" and introduces the concept of the "commercial marketer" as a more holistic approach to B2B marketing success. Tune in to hear Joel's perspective on how marketers can elevate their role within organisations by mastering five key dimensions: financial acumen...
2024-10-17
22 min
The Skate Creative podcast
HEADZ with Harrison Woolgar + Dan Magee & Greg Conroy
Hi and welcome back to the skate creative podcast my names Joel Curtis and I’m a musician and skateboarder My guest week is Harrison Woolgar. Harrisons new video HEADZ staring Albie Edmonds, Diggs English, Tarjei Thomassen, Henry Bailey, Dougie George, Michael Tarry, Cal Dawson and Evan Johnson recently premiered on vague magazines website so me , Dan Magee and Greg Conroy took the chance to talk to Harrison about making his first video. Links Spotify subscriptions https://podcasters.spotify.com/pod/show/joel-curtis4/subscribe Patreon ...
2024-09-24
1h 04
Guitar Unlimited
Gregg Belisle-Chi
On this episode, host Joel Harrison speaks with guitarist Gregg Belisle-Chi about his unique approach to the guitar, his philosophy on learning the fundamentals, and his latest album on AGS records. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-09-09
17 min
Guitar Unlimited
Elliot Sharp
On this episode, host Joel Harrison speaks with Elliot Sharp about how the music industry remains "genre-fied", Elliot's time in the Lower East Side, and we'll hear some improvised music from his 8-string guitar. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-09-02
16 min
Guitar Unlimited
Ben Monder
On this episode, host Joel Harrison speaks with guitarist Ben Monder about his early influences via pop radio and his "pianistic" approach to chords. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-08-26
19 min
Guitar Unlimited
Anthony Pirog
On this episode, Anthony Pirog plays some country licks and performs with host Joel Harrison. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-08-19
15 min
Guitar Unlimited
Liberty Ellman
On this episode, host Joel Harrison speaks with guitarist Liberty Ellman about Henry Threadgill and Liberty's unique perspective on rhythm. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-08-12
16 min
Guitar Unlimited
Fareed Haque
On this episode, host Joel Harrison speaks with Fareed Haque bout the late, great Pat Martino — the DNA of his sound, feel, rhythm and so much more. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-08-05
18 min
Guitar Unlimited
Matt Merewitz
On this episode, Joel Harrison speaks with jazz publicist Matt Merewitz about how the music industry works, tips for self-promotion, and more. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-07-29
21 min
Guitar Unlimited
Brad Shepik
On this episode, Joel Harrison speaks to guitarist Brad Shepik about Ralph Towner, his Balkan influence, and more. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-07-22
18 min
Guitar Unlimited
Marvin Sewell
On this episode, Joel Harrison speaks with guitarist Marvin Sewell about steel guitar tuning, his groove, and the basement band scene in Chicago. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-07-15
19 min
Guitar Unlimited
Miles Okazaki
On this episode, Joel Harrison speaks with guitarist Miles Okazaki about rhythmic cycles and his studies in South Indian drumming. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-07-08
21 min
Guitar Unlimited
Nels Cline
On this episode, Joel Harrison speaks with longtime friend Nels Cline about their time together in Los Angeles, emotion in Nels’ music, and his artistic versatility. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-07-01
21 min
Guitar Unlimited
Nir Felder
On this episode, Joel Harrison speaks to guitarist Nir Felder about his affinity for Stevie Ray Vaughan, what he looks for in a rhythm section, and more. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-07-01
15 min
Guitar Unlimited
Gilad Hekselman
On this episode, host Joel Harrison speaks with Gilad Hekselman, a young guitarist changing the arc of the instrument. For more content and instructional material, visit patreon.com/guitarunlimited. Guitar Unlimited is sponsored by the Alternative Guitar Summit. Visit alternativeguitarsummit.com for more info.
2024-07-01
17 min
Medisch Kompas
#8 Astma bij kinderen met Dr. Joel Israëls
🔊 In onze nieuwste podcastaflevering verkennen we astma bij kinderen met Joël Israëls, kinderarts en pulmonoloog. 🩺 Sluit je aan en luister naar de medische nuances, patiëntverhalen en praktische tips over deze veelvoorkomende aandoening bij kinderen. Ontdek een schat aan kennis die onmisbaar is. Adem in, adem uit, en luister mee voor een dosis kennis die iedereen kan gebruiken! 💨Instagram: medische_kompasWebsite: MedischeKompas.nlLinkedIn: Medische KompasCredits:Gast: Dr Joel IsraëlsPresentatoren: H...
2024-04-02
40 min
Attract Pre-Sold Clients
Persuading Dogs with Joel Harrison
In this week's episode, I had the pleasure of speaking with Joel Harrison, a dog trainer and Scuba Nine Dog Training owner. We delved into the challenges of training dogs and the importance of building a solid relationship between dog owners and their pets. Joel shared his journey of belief shifting and how he has amplified the value of his training by focusing on the needs and desires of the dog owners. We discussed the power of messaging and the art of persuasion in dog training, highlighting the importance of connecting with the audience a...
2023-12-13
46 min
Uncle Paul's Jazz Closet
09_04_15 Uncle Paul's Jazz Closet: Joel Harrison Interview
A 2015 interview with jazz guitarist Joel Harrison who arranged Paul Motian compositions for his 2010 album "String Choir: The Music of Paul Motian" and established the now famous Alt Guitar Summit.Set List: https://jazzcloset.blogspot.com/2023/07/joel-harrison-interview-090415.htmlPhoto: Joel Harrison, Paul Hanson, Brian Blade, Cuong Vu, Kermit Driscoll photo © J. Quigley
2023-07-16
1h 53
Interesting B2B Marketers
Episode 35: Driving Innovation in B2B Marketing: AR, AI, & CX Insights | Joel Harrison
On the latest episode of Interesting B2B Marketers, Steve Goldhaber sits with Joel Harrison, one of the founders of B2B Marketing, an information services organization focused solely on B2B marketers. He discusses two award-winning marketing campaigns, one utilizing AR technology to connect with customers on a social impact level and another that focused on customer experience using a book club. They also delve into the evolution of marketing and how AI is changing its role in content creation. Lastly, Steve and Joel emphasize the need to stay creatively curious an...
2023-06-13
44 min
The RevEngine™ Podcast
Maximizing ROI Through Evidence-Based B2B Marketing Strategies with Joel Harrison
In this episode, Jeff talks to Joel Harrison, Editor-In-Chief at B2B Marketing and Community Leader for Propolis, the new exclusive community for B2B marketers. Joel believes we are going through a fourth wave of change in B2B marketing with two aspects: from the internal marketing point of view and the buyer point of view. Some effects COVID has had on buyers include them becoming more self-sufficient by doing more research themselves and getting more comfortable with ecommerce for larger purchases. They discuss web 3.0 and how its implementation relates to B2B marketing, as well...
2023-05-31
37 min
Unicorny
16. Why is marketing being excluded? With Georgina Gilmore & Joel Harrison
In this episode, host Dom Hawes meets Joel Harrison, and Georgina Gilmore and they discuss the role of marketing in mergers and acquisitions. They highlight the importance of involving marketing early in the process, as marketing can add value from the very beginning, especially in understanding human behaviour and instincts. They also emphasize the importance of communication and alignment with employees and customers during mergers and acquisitions, as poor communication can lead to a loss of talent and customer base. The team explores current market conditions and the need for marketing to focus on existing cus...
2023-03-30
35 min
Unicorny
16. Why is marketing being excluded? With Georgina Gilmore & Joel Harrison
In this episode, host Dom Hawes meets Joel Harrison, and Georgina Gilmore and they discuss the role of marketing in mergers and acquisitions. They highlight the importance of involving marketing early in the process, as marketing can add value from the very beginning, especially in understanding human behaviour and instincts. They also emphasize the importance of communication and alignment with employees and customers during mergers and acquisitions, as poor communication can lead to a loss of talent and customer base. The team explores current market conditions and the need for marketing to focus on existing cus...
2023-03-30
35 min
God's Truth with Dr. D. Todd Harrison
Come Follow Me Old Testament Bible Hosea 1-6; Joel
Come Follow Me Old Testament Bible Hosea 1-6; Joel God commands the prophet Hosea to marry a prostitute as a symbol of his love, mercy, forgiveness, and restoration of Israel. Joel prophesies that God will pour out his Spirit on those in the last days. For baptism: https://www.comeuntochrist.org/requests/missionary-visit Come increase your testimony of Jesus Christ through the expository preaching of Dr. D. Todd Harrison- A Witness of Jesus Christ. Having testified of Jesus Christ and His Church to more than 42 million people, and with more than 900,000 followers on Facebook alone, Dr. Ha...
2022-11-11
59 min
The Restored Gospel of Jesus Christ: Discussions on the Teachings of Apostle D. Todd Harrison
Come Follow Me Old Testament Bible Hosea 1-6; Joel
Come Follow Me Old Testament Bible Hosea 1-6; Joel God commands the prophet Hosea to marry a prostitute as a symbol of his love, mercy, forgiveness, and restoration of Israel. Joel prophesies that God will pour out his Spirit on those in the last days. For baptism: https://www.comeuntochrist.org/requests/missionary-visit Come increase your testimony of Jesus Christ through the expository preaching of Dr. D. Todd Harrison- A Witness of Jesus Christ. Having testified of Jesus Christ an...
2022-11-11
59 min
Amidon Planet
E051: Thirst by Scott Harrison and Reimagining the Mathematics Classroom Book Club
Learning to teach better by examining the the featured book, Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World by Scott Harrison. Also a replay of the culminating episode of the Teaching Math Teaching Podcast Reimagining the Mathematics Classroom: Creating and Sustaining Productive Learning Environments by Cathery Yeh, Mark Ellis, and Carolee Koehn Hurtado from December of 2020. Show notes for this episode can be found at https://amidonplanet.com/episode51/.
2021-08-13
1h 06
Law and Religion Down Under
Post-Liberal Religious Liberty (Guest: Author Joel Harrison)
The mainstream liberal understanding of religious liberty focuses on protecting individual autonomy and conscience. But in his new book, Dr Joel Harrison argues for an “ecclesiological” account of religious liberty that focuses on religious associations and orienting notions of the public good toward forming communities of fraternity, solidarity, and charity. This episode features an interview with the author about the present state, and a potential future, of religious liberty in the west. Correction: I accidentally gave my guest a promotion during my introduction, and although it’s surely well-deserved, I apparently lack the authority to do so. Dr Harrison is curren...
2021-02-28
54 min
Yours in Marketing
Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadership
On this week's episode, I speak with Joel Harrison, the Co-Founder and Editor-in-Chief of B2B.net. He's been in the B2B space for decades and really has much to share. We discuss the current state of B2B and what's important, the common thread between ABM, MarTech, and CX, and how to use thought leadership to build a trustworthy brand. Episode Highlights:Joel's background in urban planning and journey into marketing. Joel's early years in journalism.How marketing got "onto the radar."The ideas and challenges of starting a media-based company.Journalism's effect on the product.What is the...
2019-10-22
44 min
HDO - JazzX5
JazzX5#090. Joel Harrison: Permanent Impermanence [Minipodcast]
Por Pachi Tapiz. "Permanent Impermanence" Joel Harrison: Still Point: Turning World (Whirlwind Recordings) Joel Harrison, Anupam Shobhakar, Hans Glawaschnig, Ben Wendel, Dan Weiss; Talujon: Matt... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
2019-09-28
05 min
Alternative Guitar Summit
Episode 10: Anthony Pirog
Talking about D.C. roots, the crossroads of jazz, country, noise, and rockabilly, The Messthetics, The Spellcasters, string bending, and avant banjo rolls. Duos with Joel Harrison. Music Heard in this Podcast Heads: Anthony Pirog Trio, Palo Colorado Dream Serpent Tongue, Quantum Path: The Messthetics All The Things You Are: duo Rock Candy: The Spellcasters Funky Mama (Danny Gatton): duo
2019-05-06
29 min
Alternative Guitar Summit
Episode 10: Anthony Pirog
Talking about D.C. roots, the crossroads of jazz, country, noise, and rockabilly, The Messthetics, The Spellcasters, string bending, and avant banjo rolls. Duos with Joel Harrison. Music Heard in this Podcast Heads: Anthony Pirog Trio, Palo Colorado Dream Serpent Tongue, Quantum Path: The Messthetics All The Things You Are: duo Rock Candy: The Spellcasters Funky [...]
2019-05-06
29 min
Mindset Booster
Joel Harrison Musician and Composer
Joel Harrison is one of the first artists to have bridged the worlds of jazz, classical, Americana, and traditions from India and Africa. Born in Washington D.C. the guitarist, composer, arranger, lyricist, vocalist, and songwriter began his search for new sounds in the early 1980’s with stints in Boston and the Bay Area. Named a Guggenheim Fellow in 2010, Joel has long been recognized as a risk taker, someone who never stands still. Harrison is a two-time winner of the Jazz Composer’s Alliance Composition Competition and has received support and awards from Chamber Music America, Meet the Composer, the Flagler...
2018-10-26
20 min
Alternative Guitar Summit
Episode 3: Nels Cline
Nels Cline discusses past and present, formative experiences, composing practices, playing with Wilco, views on improvising, effects, and more. Audio Excerpts Featured in this Podcast 1. 5′s and 6′s: Angelica (Enja records) feat. NC- guitar, Tim Berne-sax, Stacy Rowlands-trpt., Eric Von Essen-bs, Alex Cline-drums 2. Attempted: Nels Cline Trio- Draw Breath (Cryptogramophone) feat. NC-guitar, Devin Hoff-bass, Scott Amendola-dr. 3. Water People: Tim Berne-Empire Box:7x, Vol. 2 (Screwgun) feat. NC-guitar, Vinny Golia, woodwinds, Tim Berne- woodwinds, Roberto Miranda-bs, Alex Cline-dr 4. Canales’ Cabeza: Nels Cline Trio- Macroscope (Cryptogramophone) feat. NC-guitar, Devin Hoff-bass, Scott Amendola-dr. 5. Squirrel of God: Nels Cline Trio- Macroscope (Cryptogramophone) feat. NC-guitar, Devin Hoff-b...
2017-12-06
59 min
How Did You Get Into That? // Careers // Entrepreneurship // Small Business
088 – How to Build A Business Teaching The Impossible with Joel Runyon
Did you enjoy this episode? Click here to get the exclusive bonus material. Tired of having an average life? Joel Runyon, our guest for today’s show, knows a thing or two about average. And he knows a lot about the impossible. Joel followed the average plan…go to school, get a degree, get a job. The only problem was, he couldn’t get a job. Not even Starbucks wanted him! So instead of waiting for things to happen, he went out and made things happen. On this episode of How Did You Ge...
2015-03-12
32 min
Straight No Chaser - A Jazz Show
Podcast 463: Previewing the Alternative Guitar Summit with Joel Harrison
It was almost three years ago when I spoke with Joel Harrison about the Alternative Guitar Festival he was organizing. In the time that has passed, the event has grown to multiple days of performances and master classes, attracting six-string devotees from around the country. The 2015 event will take place in various locations around New York City. Shapeshifter Lab (February 4), and Rockwood Music Hall (February 6-8) will host performances, and master classes will take place at Spectrum. This festival of daring, inventive guitarists, who emphasize new and unusual approaches to the instrument, will once again celebrate the...
2015-02-02
48 min
The Jazz Session
The Jazz Session #365: Joel Harrison
Joel Harrison’s most recent records are Search (Sunnyside Records, 2011) and Holy Abyss (Cuneiform, 2012), a record he co-leads with Lorenzo Feliciati. In this interview, Harrison talks about continuing the blend of classical and jazz influences that began with The Wheel; where he looks for inspiration as a composer and player; the current state of the common language of jazz; and his forays into big band writing. Learn more at joelharrison.com and follow him on Twitter at @JoelHarrisonGtr. NOTE: This is Joel’s second appearance on The Jazz Session. Listen to our 2008 conv...
2012-04-19
00 min
Podcast Archives - The Jazz Session
The Jazz Session #365: Joel Harrison
Joel Harrison’s most recent records are Search (Sunnyside Records, 2011) and Holy Abyss (Cuneiform, 2012), a record he co-leads with Lorenzo Feliciati. In this interview, Harrison talks about continuing the blend of classical and jazz influences that began with The Wheel; where he looks for inspiration as a composer and player; the current state of the common language of jazz; and his forays into big band writing. Learn more at joelharrison.com and follow him on Twitter at @JoelHarrisonGtr. NOTE: This is Joel’s second appearance on The Jazz Session. Listen to our 2008 conv...
2012-04-19
00 min