Shows
Franchise MarketerHow I Grew My Boss to 30,000 LinkedIn Followers in 6 Weeks Using AIWant to crack the LinkedIn algorithm and create viral content? Discover the exact AI-powered system I used to grow Jim Penman (CEO of Jim's Group) from zero to 30,000 followers and LinkedIn Top Voice status in just 6 weeks.In this episode, you'll learn:✔️ The Kleo extension hack for analysing viral posts from top creators✔️ How to use ChatGPT to reverse-engineer successful LinkedIn content✔️ The project file system that keeps content authentic while scaling✔️ Scripe.io - the AI tool that writes in your voice automatically✔️ Why story-based posts outperform everythin...2025-07-2814 minFranchise MarketerIs SEO Dead? Ex-King Kong SEO Head Reveals the Truth About AI SearchWith AI search taking over and everyone panicking about the future of SEO, I sat down with Dean Gravina, former Head of SEO at King Kong and Megaphone, to get the real story. What he told me might surprise you.In this episode, Dean reveals:✔️ Why he thinks "SEO is dead" panic is just noise (and what's actually changing)✔️ The 3 SEO fundamentals that work in both Google AND ChatGPT✔️ When he tells clients to abandon SEO completely (real case study)✔️ His "CEO email outreach" strategy that's beating traditional link building✔...2025-07-221h 08Franchise MarketerI Cloned My Boss with AI (And You Can Too)What happens when you feed 6 years of content from your CEO into an AI system? I share how they created a digital clone of founder Jim Penman using Delphi AI.In this episode, discover how I transformed 1.4 million words of content into a 24/7 digital advisor that's handled 817 conversations and 94 hours of chat time. Learn about the practical applications, surprising use cases from franchisees, and why this technology might be the future of business knowledge preservation.Plus, hear the actual radio interview that put them in the news and get insights into the $16M-funded platform that's...2025-07-1416 min
Australia OvernightJoel Kleber with Tony McManus - Fri 04 Jul, 2025Joel Kleber, Chief Marketing Officer of Jim's Group (aka Jim's Mowing etc.) joins Tony to talk about the first AI CEO which has been lauched in Australia.See omnystudio.com/listener for privacy information.2025-07-0306 minFranchise MarketerThe Video Marketing Lie Franchise Brands Keep Believing - Interview with Tim BeanlandEpisode 3: The Only Expensive Video Is One That Doesn’t Convert (with Tim Beanland from Video Authority)Forget flashy drone shots and corporate polish—your best marketing asset might be sitting on a USB or lost in a podcast episode.In this episode, Joel chats with Tim Beanland, founder of Video Authority, about:Why raw video builds more trust than slick productionThe moment Tim got paid $200 for a podcast clip, and turned it into a businessHow franchise brands can stop wasting money on “branding” and start creating content...2025-06-1645 minFranchise MarketerHow to Win With Short-Form Video and Social Search (ft. Melissa Laurie)Want to master short-form content and dominate social search? In this episode, I sit down with Melissa Laurie, founder of Oystery Media and Asia’s leading expert in short-form video strategy.Melissa has helped brands like Luxury Escapes, RMIT, Hilton, and 3M grow their presence on TikTok, Instagram Reels, and YouTube Shorts — and today, she’s here to help you do the same.What social search is (and why Google is finally taking it seriously)Why TikTok’s interest-based algorithm levels the playing field for small brandsThe power of employee-generated content...2025-06-0855 minFranchise MarketerHow to get a Google Knowledge Panel and why it matters in 2025?I'm Joel Kleber, host of the Franchise Marketer Podcast. In this solo episode, I break down how franchisors, founders, and marketers can build authority online and trigger a Google Knowledge Panel.You’ll learn:Why being “Googlable” builds trustHow I got my own Knowledge PanelSimple steps: buy your domain, build a website, align your social profilesUse podcasts, blogs, and even a 22-page book to boost visibilityClaim your panel when it appearsFranchise buyers will Google you—this episode shows you how...2025-05-3013 minFranchise MarketerWhy Every Franchise Brand Needs a Podcast (And How to Make It Work)In this episode, I share how we’ve used podcasts at Jim’s to help recruit nearly 2,000 franchisees in under six years.You’ll hear:Why real stories from franchisees build trustHow I run the podcast each week with tools like Zoom, Calendly, and AIWhat questions I ask to get honest, useful contentHow we turn one episode into blog posts, LinkedIn content, short videos, and moreWhat to do if your leadership team still doesn’t see the valueTips for getting your fou...2025-05-2820 min
Franchise MarketerGlen Walford on Why Franchise Marketing Needs to Change—FastIn the debut episode of the Franchise Marketer Podcast, I interview Glenn Walford, a veteran in franchising in Australia. Glen shares his journey from the military to franchising, discusses founding FranchiseBuyer.com.au, and emphasises the importance of video content in modern franchise marketing. The conversation touches on the challenges of shifting from traditional to digital marketing, the rise of founder-led marketing, and the role of franchisee-generated content. Glenn also introduces the Franchise Business Hub, a space designed for franchise executives to collaborate and leverage content for growth. The episode concludes...2025-05-111h 18Franchise MarketerWelcome to the Franchise Marketer Podcast with Joel KleberWelcome to the Franchise Marketer Podcast! I'm Joel Kleber, your host and the Chief Marketing Officer at the Jim's Group. This brief introduction episode sets the stage for the insightful interviews and discussions I have lined up with industry experts. If you're involved in franchising and want to learn about its unique marketing aspects, this podcast is for you. I'll share my background at the Jim's Group and how our digital content strategy has significantly boosted our franchise growth. Tune in for episodes covering SEO, short-form content, email marketing, and more. 2025-05-1103 min
The Lived ExperienceI have lost 5 years of my life to Bipolar Disorder! Interview with Tim BeanlandSend us a text Tim shares his evolving relationship with bipolar disorder, highlighting how he learned to manage depression and the importance of accountability and support systems. He discusses practical strategies, tackling stigma, and finding purpose to foster resilience while navigating mental health challenges. • Managing the duration of depressive episodes • Importance of accountability in recovery • Establishing non-negotiables for mental health • Medication ma...2025-02-0958 min
More Than Just Mowing Podcast by Jim's MowingFirst #ASKJIM for 2025 with Jim's Mowing Founder, Jim Penman and Joel KleberFirst #ASKJIM for 2025 with Jim's Mowing Founder, Jim Penman and Joel Kleber. Loads of great questions and answers during our record training week. 2025-01-231h 03More Than Just Mowing Podcast by Jim's Mowing#ASKJIM Facebook Replay with Jim's Mowing founder, Jim Penman and Joel Kleber#ASKJIM October Replay Facebook Live Q & A with Jim's Mowing Founder, Jim Penman and Joel Kleber. 2024-10-2259 min
Tom SquaredTom Squared | #26 Lion Nights, George Calombaris paying players & Jim's FC ft. Joel KleberWe've brought on the Head Coach of Swinburne FC's Senior men's side Joel Kleber to chat all things Sunday League including some his best memories from the past.
https://www.beyondblue.org.au/2024-08-2832 minThe Lived ExperienceBreaking the Silence: Sue Walker's Story of Bipolar Disorder and SurvivalSend us a text In this episode, we’re joined by Sue, a dedicated listener who courageously steps forward to share her powerful story of living with Bipolar Disorder. Sue opens up about her personal journey, offering a raw and honest account of the challenges she has faced. As you listen, you’ll gain a deep understanding of the mistreatment individuals often endure within the system and the troubling lack of accountability that persists. Sue's story is a compelling r...2024-08-1150 min
The Digital Tradie PodcastThe Marketing GENIUS Behind Australia's BIGGEST Franchise 🚀 Joel Kleber from Jim's Group
In this episode of The Digital Tradie Podcast I chat with Joel Kleber, the Chief Marketing Officer for Jim's Group.
Discover how Joel's innovative social media strategies have doubled the number of franchisees in just five years!
Learn about the incredible founder story behind Jim's Group and gain valuable marketing insights tailored for trade businesses.
If you're looking to boost your online presence and grow your trade business, this episode is a must-listen.
💰 SPONSOR
Trade Magnet – The Digital Tradie is the official sponsor of Trade Magnet the CRM that gives a S#!T about Tradies. Check out them out at ht...2024-07-1758 min
The Lived ExperienceThriving Without Lithium: Missy Robinson's Journey from Army Vet to Mental Health AdvocateSend us a text Meet Missy Robinson, a powerhouse who has transformed her life from Australian Army service to becoming an inspirational mental health advocate, speaker, writer, and coach. Diagnosed with Bipolar Affective Disorder following a traumatic sexual assault during her military service, Missy has battled Complex PTSD and Psychosis for two decades with remarkable resilience. Missy has graced the pages of the NY Post, Daily Mail, and Elle Magazine and made appearances on TV, radi...2024-05-2736 min
The Lived ExperienceWhat is it like growing up with a Schizophrenic Mother? Interview with Miguel ManoloSend us a text Miguel Manalo is a voice actor from New Jersey. Miguel is also the son of a schizophrenic mother who reached out to share his story. We discuss his journey and everything that comes with growing up with a mentally ill parent. Big thank you to Miguel for sharing his story on the podcast. Support the show Visit the website www.livedexperiencepodcast.com Leave a review - https://www.livedexperiencepodcast.com/reviews/new/ Donate to the costs associated ...2024-02-111h 09
The Lived ExperienceStop Anxiety Ruling Your Child’s Life with Sue Stevenson, founder of U-Turn AnxietySend us a text Sue Stevenson is the founder of U-Turn Anxiety and has a unique approach to helping children and adults deal with anxiety. Sue is a wealth of information and has provided some free resources below and she has some great videos on her website as well about this topic. Sue's website - https://www.uturnanxiety.com.au/ 2 Free Resources from Sue are listed below. Top 25 Ways to Calm Your Mind & Body PDF https://shrtlnk.co/bGpHJ 5 Steps to Combatting Anxiety PDF https:/...2024-01-1458 min
Jim's Podcast2023 wrap up and some exciting news for 2024 with host, Joel KleberThanks for your support in 2023, if you want to jump on the podcast and share your story, please email joel.kleber@jims.net
If you have found the show valuable during the year, if you could spare a second and leave a review or rating for the show, that would be great!
We hope you have a great Xmas break and New Year period, we will see you in 2024!
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Send in a voice message: https://podcasters.spotify.com/pod/show/jimsgroup/message2023-12-2111 min
The Lived ExperienceEmpowering Children to Discover Inner Calm: A Conversation with Karen Gibb founder of Mind MarvelsSend us a text I love people who do what my guest has done, to create a business that doesn't only help people but allows others to do so as well, whilst making a living is a truly remarkable achievement! Karen Gibb is the founder and CEO of Mind Marvels which is an award-winning franchise created by Karen Gibb. Karen is a fully qualified teacher and has prior experience in youth development and early years education. Karen taught young people with social, emotional and behavioural needs...2023-10-2236 min
The Lived ExperienceBouncing back from BiPolar after a family loss! Interview with Tim BeanlandSend us a text In this episode, we engage in a candid conversation with Tim Beanland, a successful video marketer whose life and thriving business were abruptly disrupted by a family tragedy. The loss had a severe impact, plunging him into an 11-month-long depression, a struggle intensified by his existing battle with Bipolar Disorder. Tim shares his experience dealing with grief and the additional complications his mental health condition brought to the process of healing and recovery. His j...2023-09-2656 min
The Lived ExperienceExploring the Impact of Trauma: A Conversation with Family Court Mediator, Rosemary GattusoSend us a text In this episode of Lived Experience Podcast, host Joel Kleber sits down with Rosemary Gattuso, a lawyer and family law court mediator, to discuss the topic of trauma and its impact on mental health. Rosemary shares her insights on the neuroscience behind behaviour and how trauma shapes our view of the world. Don't miss this deep and powerful conversation that sheds light on an often overlooked aspect of mental illness. Make sure to leave a rating and review if you enjoyed the e...2023-09-1147 min
Jim's PodcastJim Penman on the upcoming Franchising Code of Conduct Review with Joel KleberJim is fired up about the upcoming review into the franchising code!
In this episode of the podcast Jim and Jim's Group CMO, Joel Kleber speak about what needs to be done to make franchising fairer for all franchisees.
Make you sign up for Jim's newsletter at his website www.jimpenman.com.au to be the first to read about why!
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Send in a voice message: https://podcasters.spotify.com/pod/show/jimsgroup/message2023-09-0816 min
The Lived ExperienceThe impact of Bipolar Disorder on children: A Personal Perspective - Interview with Kerrie AthertonSend us a text In this episode of Stories of Hope Worldwide, host Kerry Atherton interviews Joel Kleber, host of The Lived Experience podcast, about growing up with a parent who struggled with mental health. Joel shares his defining moment of awareness at the age of seven and his traumatic experiences with his mother in psychiatric care. The episode focuses on the impact of parental mental health struggles on children, highlighting the need for support and understanding. [00:00:00] Parenta...2023-07-2456 min
Torjäger Talk by Steak & LobsterDennis SCHRÖDER schießt gegen Maxi KLEBER & will Joel EMBIID die SIXERS verlassen?! | NBA SZN EP86In der heutigen NBA SZN Folge sprechen Herb und Wes über LeBrons Wechsel zur Nr. 23, den neuen Flopping Regeln und Dennis Schröders Kommentare über Maxi Kleber. Darüber hinaus gibt es noch ein Spiel und im Hauptthema haben wir wieder Wes der Baumeister, wo wir die Toronto Raptors unter die Lupe nehmen und einen Blick auf die Saison unter ihrem neuen Head Coach werfen.
Viel Spaß beim Hören
DAS BESTE VOM BESTEN
00:00:00 Intro
00:03:15 Highlights der Woche
00:41:00 Spiel - Career...2023-07-191h 31
The Lived ExperienceFrom Burnout to Balance: Managing OCD and Pivoting Careers to Help Others - Interview with Simon Rinne of Mindful MenSend us a text In this episode, I speak with Simon Rinne of Mindful Men who is an experienced lived experience therapist and shares his journey with OCD, burnout, and therapy. The topics covered include: [00:04:10] "Debunking OCD misconceptions and personal experiences" [00:20:02] "Combating OCD with ERP and mindfulness practices" [00:25:39] "Mindfulness, Gratitude, and Values: Finding Joy Again" [00:35:33] "From High KPIs to Burnout: My Story" [00:47:17] "From Social Science to Mental...2023-05-231h 08
The Lived ExperienceBreaking the Stigma: Billy Todd's Story of Surviving Abandonment and Managing Severe AnxietySend us a text In this episode of the Lived Experience podcast, mental health advocate Billy Todd shares his story of managing anxiety and turning his life around. Billy emphasizes the seriousness of anxiety and its impact on a person's life, and shares what he did to manage it. During the COVID-19 outbreak in Melbourne in April-May 2020, he found comfort in chaotic environments, which research suggests is common among people with anxiety. Despite the comfort he felt, he found t...2023-05-0940 min
The Lived ExperienceThe Truth About Psychiatric Care: A Conversation with Nurse Georgia LivingstonSend us a text In this episode of the Lived Experience podcast, host Joel Kleber interviews Georgia, a psychiatric nurse who works in a private inpatient facility. Georgia discusses her passion for mental health care and why she finds it rewarding. She explains that working in a psychiatric facility is not like what is portrayed in the movies and that patients are provided with a calm and relaxed environment, similar to a home away from home. Joel asks Georgia about the process of gett...2023-04-241h 24
The Lived ExperienceInterview with Psychiatric Nurse, Georgia LivingstonIn this episode of the Lived Experience podcast, host Joel Kleber interviews Georgia, a psychiatric nurse who works in a private inpatient facility. Georgia discusses her passion for mental health care and why she finds it rewarding. She explains that working in a psychiatric facility is not like what is portrayed in the movies and that patients are provided with a calm and relaxed environment, similar to a home away from home.Joel asks Georgia about the process of getting help in these facilities, and Georgia explains that in the public setting, involuntary patients are h...2023-04-241h 24The Lived ExperienceThe Legacy Paradox: Why Most People Are Forgotten, But You Shouldn't Fear Being Forgotten YourselfSend us a text Welcome to today's episode, where we'll be discussing the fascinating topic of how long people are remembered generally. It's often said that most people are forgotten about in 3 generations, meaning that their memories and legacies tend to fade away within 75-100 years of their passing. While this statement may hold some truth, it's important to note that it's not always the case for everyone. Some people leave a lasting impact on the world, and their legacies are remembered f...2023-04-1106 min
The Lived ExperienceShe Faced Suicide & Addiction, Now She's Changing Lives: Unbelievable Stories of Hope & Resilience! Interview with Kerrie AthertonSend us a text Kerrie Atherton, a woman who has turned her own struggles into a mission to inspire hope and resilience in others, is the founder of Stories of HOPE Australia/Worldwide and EMPOWER Life Solutions. As a Keynote Speaker, Author, Mental Health First Aid Training Presenter, Event Host, Trauma and Addictions Recovery Counsellor, Kerrie has dedicated her life to helping people overcome life's challenges and find hope. Having faced her own battle with addiction and suicide at the age ...2023-04-1157 min
The Lived ExperiencePiecing Together Mental Health: Catherine Eagleson's Puzzling Journey with Bipolar DisorderSend us a text Catherine Eagleson was suggested to me as a guest who wanted to share her story about living with Bipolar disorder and also how she has created puzzling for mental health. Catherine developed the Clue Detective Online Puzzle Portal https://cluedetectivepuzzleagency.com/ ‘It comprises a range of crosswords, codewords, filmograppuzzles (cryptograms based on an actor and a selection of his/her films), sudoku and world building challenges etc. There’s something...2023-03-1943 min
The Lived ExperienceI am interviewed by a Clinical Psychologist, Bill Campos live on air about reconnecting with my father after 22 years!Send us a text Bill Campos is the Chief Executive Officer - ICLA | Clinical Psychologist BSc MA (Psych) MPsych FAPsS | Director | Social Researcher and he wanted to interview me about why I decided to reconnect with my father after 22 years. The reason for this will be revealed in the episode however, Bill wanted to provide some content for other people he knows or treats who may be struggling with similar issues. Bill is also a qualified psychologist who has a mother with Bipolar Disorder,...2023-03-161h 07
The Lived ExperienceInterview with Darcy Smyth about the hardest thing anyone can ever go through!Send us a text Darcy Smyth is a well-respected sales trainer, consultant, and business owner. However, he and his family have experienced probably the hardest thing someone has to go through and that is losing a loved one to suicide. We are all aware of the term, but, how aware are we of what families go through in the lead-up and the aftermath, plus the grief that comes with it? It's something that isn't spoken about enough as that's everyone's right to not talk about something...2023-03-011h 13
The Lived ExperienceInterview with Jenny Smith NSW Volunteer of the Year by the Mental Health Foundation of AustraliaSend us a text Jenny Smith is a Consumer Advocate who is actively involved in the mental health & suicide prevention sector. Jenny sits on the Consumer Consultative Committee at One Door Mental Health as well as the CESPHN-Mental Health Suicide Prevention Advisory Committee and Community Council. Jenny works voluntarily as a Youth Mentor with Raise Foundation, and as a Digital Crisis Supporter with Lifeline In 2022 she was the recipient of the NSW Volunteer of the Year & Adult V...2023-02-2628 min