Shows
The Bitcoin Business PodcastStop Playing Fiat Games, Start WinningThe year 2025 has been a transformative one for Sovereign. In this special internal roundtable episode, host Brandon Karpeles is joined by the Sovereign "brain trust": Jeff Newman (Chief Revenue Officer) and John Balkam (Chief Marketing Officer).Together, they reflect on the pivot from a content-focused startup to a full-service Bitcoin business consultancy, and map out the vision for 2026. They break down:The Pivot: How Sovereign restructured in 2025 to focus on direct sales and solving real business problemsWhy "Crypto" is a Hard No: The importance of being Bitcoin-only and "firing" customers who want to play with altcoinsThe "...
2025-12-291h 30
Taking Care of BitcoinTaking Care of Bitcoin with John BalkamBitcoin is for Chief Marketing Officers! Today we talk with Sovreign CMO John Balkam about...Aligned incentives in BitcoinEthical businesses need ethical moneyEffects of inflation on small businessBitcoin as a brand amplifierDecreasing transaction costsParadigm shift of deflationary moneyBitcoin treasury company dynamicsParallels to internet adoptionNecessity of Bitcoin for business survivalRise of open protocolsAnd more!Check out Sovreign: https://www.sovreign.io/Follow John on X @JohnBalkam: https://x.com/JohnBalkamX: @TCBcoin https://x.com/TCBcoinInstagram: @TCBcoin https://www.instagram.com/tcbcoin/
2025-08-281h 10
The Bitcoin Business PodcastThis Entrepreneur Quit Everything to Fight the Death EconomyBitcoin isn’t just a financial hedge—it’s a moral stand. In this episode, I’m joined by John Balkam, Sovereign’s new VP and former founder of Third Win Group, to unpack his radical journey from sports marketing into the heart of the Bitcoin revolution.We cover:How reading The Bitcoin Standard transformed John’s lifeWhat he learned running a startup during the inflationary chaos of 2020–2022Why he started stacking Bitcoin as a business strategyHis powerful critique of fiat through the lens of John Perkins’ Confessions of an Economic HitmanThe four pillars of the “death economy” and...
2025-06-231h 14
The DMV Hoops PodcastTake A T.O With Coach Steve Turner | Ep. 18 | 3.21.2024 | Hosted By Kurt CrossWelcome to "Take A T-O With Coach Steve Turner", hosted by Kurt Cross. Each episode, we will take you into the world of DMV sports & beyond. You can expect WCAC talk, the national sports scene and more. You'll get riveting content, behind-the-scenes perspective, straight talk and ... two guys who are coaches, fathers & sports lovers. This week, we welcome John Balkam from the Third Win Group. John joins us for an in-depth conversation about NIL, "Pay For Play" and the changing landscape of NCAA & high school athletics. This hot topic is a moving target that will forever alter enrol...
2024-03-211h 29
The DMV (Washington, DC | Maryland | Virginia) Business Show119 - Building Transformational Not Transactional Relationships with John Balkam of Third Win GroupJoin John Balkam, the Founder and Managing Partner of Third Wind Group in Washington, DC. John shares his inspiring journey from being a sports and music enthusiast to becoming a successful entrepreneur in the sports and entertainment industry. He talks about his early career in sports and entertainment, his work in youth education programs, and his book "Three Win Sponsorship: The Next Generation of Sports Entertainment Marketing." John also shares his experience as a talent agent and business partner for athletes, entertainers, and entrepreneurs, and how he helps clients turn their personal brands into businesses with multiple streams of...
2023-05-161h 06
Why I Quit"Growing profits and growing impact together" with John Balkam (Episode 31)We are so excited to introduce John Balkam as this week’s guest on “Why I Quit.” Listen as John discusses his journey of quitting his job multiple times to start different businesses.Learn how the process of writing a book inspired him to quit his job to start an agency that combined sports, entertainment, and cause marketing called the Third Win Group. Get inspired listening to how he tied the growth of his business to the growth of his impact on the world.
2022-08-0342 min
The Sports Career Podcast285: John Balkam- How to create Win-Win Partnerships in the Sports Industry?This week's podcast guest is John Balkman Founder & Managing Partner at Third Win Group Discover: 1. How to create Win-Win-Win Partnerships in the Sports Industry? 2. How to 'Follow Up' effectively when building your Sports Network 3. How to develop your 'People Skills' in the Sports Industry This is a must-listen if you want to pursue a career in Sports Sponsorship. Discover 500+ Companies in the Sports Industry and in your pocket! Check out The Sports Industry Directory and have access to 500+ companies in the Sports Industry!
2022-05-241h 05
Our Impact with Jeremy CasebeerSponsorships with Impact and PurposeJohn Balkam is the author of the book '3 Win Sponsorship’ and the founder of Third Win Group (TWG). TWG is an agency serving impact athletes, artists, creators on a mission to serve others and pursue their passions.
The traditional business model for agencies working with athletes or artists is to maximize the revenue of sponsorships or partnerships, similar to shareholder primacy. TWG is focused on maximizing revenue AND impact, a shift toward stakeholder capitalism.
2022-03-3050 min
Halftime SnacksJohn Balkam: Purpose-Driven MarketingFormer guest John Balkam joined us this week for a second Halftime Snack.John is a social entrepreneur, marketing specialist, author of 3-Win Sponsorship, and founder of Third Win Group. We discussed purpose-driven marketing, how small brands and athletes can get involved, trends enabling more and better partnerships, mental health, environment, and much more. Come snack with us!Listen on Apple | Spotify | GoogleFollow The Halftime Snacks Podcast on Instagram, Twitter, and LinkedIn to get all future updates of the show!Apply to be a guest on...
2022-02-0831 min
Big League PhilanthropistSn. 3, Episode 4: John Balkam, Third Win GroupWelcome back to the Big League Philanthropist podcast! On this episode, Danielle sits down with John Balkam, Founder of the Third Win Group (TWG) to discuss his journey from being an athlete to now running his own agency focused on social good. They also talk about the importance of business that makes the world better. John has some great advice for athletes who are looking to build a brand based on purpose and impact that you won't want to miss!
For those who are looking to learn more about John's story and about the Third Win Group...
2021-10-2850 min
The Legacy Sport PodcastLegacy Sport talks to John BalkamNeill Duffy talks to John Balkam, author and social entrepreneur, to discuss the role of Purpose in sport. John shares some interesting thoughts on how sports and athletes need to relook their value proposition if they are to use their brand as a powerful force for good and remain relevant in the future.
2021-03-3129 min
Win-Win-Win#12 Season One FinaleWe have reached the end of Season One of Win-Win-Win, and we are so grateful for all of our listeners, guests, and partners. Eric and I learned a ton throughout this season, but it’s time for us to hit the pause button. We are going to be back and better than ever in some form or fashion in the future!To close out Season One, we thought we’d pull together some of our biggest highlights and takeaways from the past eleven episodes. We hope you enjoyed listening in as much as we enjoyed creating the show....
2021-03-1929 min
Win-Win-Win#11 SHAEDWelcome back to a very special edition of Win-Win-Win!This week our guest is the incredible indie pop trio, SHAED. We interview Max, Spencer, and Chelsea from SHAED and cover all kinds of topics including the story behind their brand new single, Part Time Psycho. We also discuss the band’s work to break down the stigma around mental health and mental illness, including details on their partnership with Teen Line. To open up the show, John and Eric dive right in and Huddle Up about mental health and the power of sports and entertainment figures us...
2021-03-121h 05
Win-Win-Win#10 Courtney Ksiazek, Angel City FCWelcome back to the show! We’re so excited about this week’s episode.As usual, John and Eric dish out some Big Ws to kick off the episode. Our Wins go to the new women’s sports media company, TOGETHXR, Renee Montgomery and the new ownership group at the Atlanta Dream, and the Oakland Athletics, who are developing a new, sustainable stadium in the coming years.In X’s and O’s, we breakdown the concept of what it means to build an impact franchise or impact league in sports. We discuss some examples we see in the...
2021-03-051h 01
Win-Win-Win#9 Megan Perry, Sports Innovation LabTwo words - Women’s Sports.That’s a big topic of discussion this week as John and Eric highlight our Big Ws from the past week, including new deals for Angel City FC and the Portland Timbers & Thorns. We also talk a little bit about the new Anti-Racist Project from Common Goal.Huddle Up with us this week to learn about the “Impact Revolution.” This concept from a new book by impact investing pioneer, Sir Ronald Cohen, will blow your mind and inspire you to dream about a more fair, just, and equitable world in which our economic...
2021-02-261h 03
Win-Win-Win#8 Adrian Tracy, NFL & CFL VeteranIn this week’s episode, John and Eric continue their conversation from past weeks on athlete activism. They hand out some Big Ws to some impactful athletes locally in Maryland and give shout-outs to New Balance, and Colin Kaepernick for their recent initiatives.Our guest this week is Adrian Tracy. Adrian has played football professionally for over a decade. He was drafted by the New York Giants in 2010 out of William & Mary and became a Super Bowl champion as a member of the 2011-2012 Giants team. After going through some brutal injuries and not getting a fair shot to...
2021-02-191h 06
Win-Win-Win#7 Whitney Holtzman, CEO of Social VictoriesWe’ve got an NFL-heavy episode for you in the aftermath of the Super Bowl. John and Eric kick off the episode talking about what a let down the actual game was, but share some of the Big Ws that the NFL Community Relations team and its partners were able to pull off for the Tampa community. During our X’s and O’s segment, the guys break down several purpose-driven Super Bowl ads, giving brands like DoorDash and Oatly grades for their big game advertising efforts. Our guest this week is the one and only, Whitne...
2021-02-121h 08
Win-Win-Win#6 Jeremy Casebeer, Pro Beach Volleyball Player & Climate Responsible AthleteListen now | Welcome back! It’s Super Bowl Week, and we are just as psyched for the commercials as we are for the game. John and Eric’s Big W for the week goes to the NWHL and Discover for their new partnership. Unfortunately, the NWHL had to cancel their season due to COVID-19 after the recording! :( Subscribe at winwinwin.substack.com
2021-02-0552 min
Win-Win-Win#5 Matt Hill, Next Up PartnersListen now | We are back at it again. John and Eric start out reveling in the upcoming Super Bowl matchup between Brady and Mahomes. The Big Ws handed out this week go to Naomi Osaka and Workday, as well as Citi and Justin Thomas. In a new segment, the guys dive into some Subscribe at winwinwin.substack.com
2021-01-291h 04
Win-Win-Win#4: Roger Jones, Cleveland BrownsListen now | This week on Win-Win-Win, John and Eric hand out Big Ws to the #BillsMafia for their charitable efforts, and to the Indianapolis Colts for their new mental health initiative. Then they Huddle Up to discuss the concept that “marketing is all about humanity.” Our guest is Roger Jones, Director of Corporate Partnerships for the Cleveland Browns. Roger and John discuss Roger becoming internet famous, his career arc in sports, and his partnerships style. So many great nuggets in this interview. Subscribe at winwinwin.substack.com
2021-01-221h 04
Win-Win-Win#3: Patrick Stack, Sports Biz CampsListen now | John and Eric open the show reveling in the Baltimore Ravens playoff victory last weekend. Then they hand out some Big Ws from the past week, including an incredible new program launched by the Utah Jazz. The guys then Huddle Up for a meaningful conversation about the insurrection at the U.S. Capitol on January 6th. Subscribe at winwinwin.substack.com
2021-01-1559 min
Win-Win-Win#2: Meet Your Host - Eric DorseyListen now | We are back at it with Episode 2! In this episode, John puts Eric on the hot seat for another round of Q&A so you can get to know your co-host! Learn about Eric’s passion and love for his hometown of Baltimore, what his experience as a collegiate soccer player taught him, how a capstone project at Georgetown turned into a real business, and what the Win-Win-Win mindset means to him. Subscribe at winwinwin.substack.com
2021-01-1534 min
Win-Win-Win#1: Meet Your Host - John BalkamListen now (25 min) | Welcome to the inaugural episode of Win-Win-Win! In this episode, we introduce ourselves and Eric puts John on the hot seat for some Q&A. Get to know John’s background, why he wrote 3-Win Sponsorship, the challenges he faced in the aftermath of publication, why he started TWG, and why he decided to start this podcast. Subscribe at winwinwin.substack.com
2021-01-1525 min
Win-Win-WinTrailer: Win-Win-Win with John BalkamWelcome to Win-Win-Win with John Balkam!A new podcast hosted by me, John Balkam, and my co-host, Eric Dorsey.The purpose of this show is to inspire you to apply a win-win-win mindset to your career in the sports & entertainment industry. We felt that a podcast would be a perfect supplement to the written content that you’ve come to expect from us over the past year.If you’re an existing subscriber to our newsletter, you don’t need to do anything! We’ll be publishing once a week for the next several months u...
2021-01-1302 minHalftime SnacksJohn Balkam: Building Better Sponsorship PartnershipsThis week’s Halftime Snack features John Balkam.He is the author of 3-Win Sponsorship. His book talks about how organizations can begin integrating purpose and social impact into their sponsorship platforms.The core idea of the book is based off a three-win mindset, which means to conduct business with the well-being of the sponsor, the sponsee and the planet.Additionally, he's the founder of Third Win Group — a sponsorship consulting firm where they help talent in sports to maximize their earning potential and maximize their impact off the field as well.In...
2020-12-2230 min
Sustainability HuddleBuilding engaging sponsorship activations around purposeWhen marketing executives of major brands start putting together sponsorship campaigns and activations, they should take a leaf out of Benjamin Franklin’s book and ask: “What good shall I do this day?”That’s according to John Balkam, the author of 3-Win Sponsorship, a book that plots the history of modern sports marketing to its present era, which revolves around purpose and values.According to Balkam, only those brands that have evolved to focus on the three-win model of sponsorship – a win for the brand, a win for the sports property, and a win for the co...
2020-05-1946 min
For the Love of Sports with Michael Rasile#011 - John BalkamJohn is the Founder of Third Win Group where he helps create win-win-win situations between brands, properties, and causes within the sponsorship realm.
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Third Win Group Newsletter
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3-Win Sponsorship Book
2020-01-311h 05
The Sports BackdropSE37 | Sports Advertising Insights with John BalkamSports are getting fat and lazy. Today we speak with John Balkam of Third Win Group to discuss shifting mindset, sports advertising, and diving head-first into creating content.
We are excited to chat with John Balkam on the SportsEpreneur Podcast.
The State of Advertising in the Sports World with John Balkam Headlines
If It Ain’t Broke, Don’t Fix It
The State of Sports Advertising
The Good in the Sports World
Brands Getting Behind Athletes and Their Causes
How Brands Can Think Differently About ROI
2020-01-0859 min
The Sports BackdropSE37 | Sports Advertising Insights with John BalkamSports are getting fat and lazy. Today we speak with John Balkam of Third Win Group to discuss shifting mindset, sports advertising, and diving head-first into creating content.
We are excited to chat with John Balkam on the SportsEpreneur Podcast.
The State of Advertising in the Sports World with John Balkam Headlines
If It Ain’t Broke, Don’t Fix It
The State of Sports Advertising
The Good in the Sports World
Brands Getting Behind Athletes and Their Causes
How Brands Can Think Differently About ROI
Finding Your Purpose
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Are you an athlete or entrep...
2020-01-0859 min
What's Working in WashingtonWhat's Working in Washington - Ep 125 Start-up weekend - John BalkamStartup Weekend gives entrepreneurs a hands-on look at building a business.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2017-07-2608 min