Shows
SportsTalkJohn McClain on SportsTalk (11.28.25)John McClain of HoustonTexans.com joined John Wilkerson and Vince Ferrara to give his insight on the latest in the NFL.See omnystudio.com/listener for privacy information.
2025-11-2806 min
The McClain Method | Business Tools For Interior Designers86: Three Reasons Designers Stay Stuck (And How to Break Through Before 2026)Three Reasons Designers Stay Stuck (And How to Break Through Before 2026)If you’ve been feeling stuck in your design business — stuck at the same income level, stuck recreating your processes every time a new client reaches out, stuck second-guessing your pricing, or stuck behind a brand that doesn’t reflect your true talent — this episode is the shift you needed.Today, John breaks down the three biggest reasons designers don’t grow (even when they’re working hard!) and teaches the mindset, strategy, and structure shifts he coaches inside The McClain Method. If you want...
2025-11-2316 min
SportsTalkJohn McClain on SportsTalk (11.20.25)John McClain of HoustonTexans.com joined John Wilkerson and Vince Ferrara to discuss the latest in the NFL.See omnystudio.com/listener for privacy information.
2025-11-2009 minThe McClain Method | Business Tools For Interior Designers85: The Hidden Reason Your Clients Don’t Feel Fully Taken Care OfThe Hidden Reason Your Clients Don’t Feel Fully Taken Care OfEven the most talented designers can unintentionally miss the small-but-critical details that shape how clients feel throughout (and especially at the end of) a project. And let’s be honest: clients remember the final 10% more than the first 90%.In today’s episode, we’re diving into the quiet gap in most design businesses — the part that turns even the most beautiful projects into stressful, confusing experiences for clients.We’ll talk about install-day chaos, missing FF&E clarity, post-project confusion, a...
2025-11-1911 minThe McClain Method | Business Tools For Interior Designers84: Before You Scale: Why I Chose Alignment Over ExpansionWhat if the version of success you’ve been chasing… isn’t actually yours? In this episode, John McClain gets personal about what happened when his business grew beyond what his soul was ready for — and why he made the decision to choose alignment over expansion.From running two design offices across the country to finding peace and purpose in a smaller, more intentional business, John shares the real lessons behind sustainable success.If you’ve ever felt pressure to “go big” before you were ready, this episode will remind you that the most successful busi...
2025-11-1919 min
SportsTalkJohn McClain on SportsTalk (11.13.25)John McClain of HoustonTexans.com joined John Wilkerson and Vince Ferrara to talk the latest in the NFL.See omnystudio.com/listener for privacy information.
2025-11-1309 minThe McClain Method | Business Tools For Interior Designers83: 5 Proven Strategies to Build a Successful Interior Design Brand with Alena CapraIn this episode of The McClain Method Podcast, I’m joined by nationally recognized designer, TV personality, and NKBA Person of the Year Alena Capra — a powerhouse in the world of interior design and brand partnerships.We’re pulling back the curtain on what it really takes to build a thriving design brand from the ground up — one that’s respected, recognizable, and rooted in authenticity.Alena and I dive into:🌟 How to find your niche and use it to stand out in a crowded design industry🤝 The secret to la...
2025-10-211h 00The McClain Method | Business Tools For Interior Designers82: How To Use ChatGPT To Write Your Instagram Captions (The Right Way)If your Instagram captions or newsletters sound like a bad Hallmark card… I hate to break it to you, but I know AI wrote them.And so does your audience. 👀Here’s the deal: AI isn’t the problem. It’s actually a powerful tool — but if you’re handing it the mic and posting whatever it spits out, your content is going to sound robotic, generic, and totally forgettable. And luxury clients? They don’t hire forgettable.In this episode of The McClain Method, I’m giving you the tough love (and the strategy) on:
2025-10-0418 minThe McClain Method | Business Tools For Interior Designers81: How to Avoid Common Interior Design Business Mistakes with Ronniesha RiveraHow to Avoid Common Interior Design Business Mistakes with Ronniesha RiveraIn this episode of the McClain Method Podcast, host John McClain discusses overcoming difficulties in the interior design business with guest Ronniesha Rivera, founder of Vetted By Design. They talk about the importance of dealing with hardships, the challenges of finding good help, outsourcing effectively, and maintaining long-term profitability. They also delve into the specifics of hiring bookkeepers, accountants, and the crucial role of contracts. Ronniesha shares her insights on delegating, managing contractor relations, and the essential role of...
2025-09-1957 minThe McClain Method | Business Tools For Interior Designers80: Do it Afraid: Navigating Fear and Change in Design with Katie Decker-EricksonDo it Afraid: Navigating Fear and Change in DesignIn this episode of the McClain Method Podcast, host John McClain speaks with Katie Derek Erickson, founder of Success by Design. They discuss the importance of grit, perspective, and intuitive decision-making in business. Katie shares her journey from flipping houses to leading a multimillion-dollar commercial design firm and emphasizes the significance of sustainable design. The episode also touches on overcoming fear, the power of celebrating small wins, and the impact of having a defined 'why' in business. 14:18 Celebrating Success and Finding Joy...
2025-08-291h 12The McClain Method | Business Tools For Interior Designers79: Clutter-Free Life: How Clearing Your Space Can Transform Your Mindset with Helen SandersonEpisode 79: Clutter-Free Life – Transform Your Space, Transform Your Mindset with Helen SandersonIn today’s episode of The McClain Method Podcast, we’re diving into the powerful connection between your home environment and mental wellness. I’m joined by Helen Sanderson, the UK’s leading expert on the psychology of clutter and the author of The Secret Life of Clutter. Helen is here to show us how to clear the physical clutter in our spaces—and how doing so can lead to a clearer, more intentional mindset.Helen, known as "The Clutt...
2025-08-1554 minThe McClain Method | Business Tools For Interior Designers78: How Instagram’s Search Engine Update Can Help You Get Found and Grow Your BusinessEpisode 78: How Instagram’s Search Engine Update Can Help You Get Found and Grow Your BusinessHey y’all, welcome back to The McClain Method Podcast! Today, I’m bringing you some amazing information from my YouTube channel and adapting it for the podcast. If you haven’t subscribed to my YouTube yet, check out https://www.youtube.com/@mcclainjohn for more content with visuals!In today’s episode, we’re diving into a game-changing shift happening on Instagram: it’s becoming a search engine. Instagram isn’...
2025-08-0129 minThe McClain Method | Business Tools For Interior Designers77: How to Sell Without Feeling Salesy: The Steve Jobs Strategy for Designers + CreativesWhat do interior designers, creatives, and wellness founders have in common? Most of them hate selling—but still need to do it daily.In this episode, John sits down with Christopher Francis, engineer-turned-entrepreneur and founder of Home Plunge, the world’s first cold plunge designed for your home bathtub. Drawing inspiration from Steve Jobs and his own experience bridging product design with human connection, Christopher shares how to sell without being pushy, pitchy, or fake.Inside this conversation:✔ How to guide clients who “don’t know what they want”✔ The art of showing—not...
2025-07-1843 minThe McClain Method | Business Tools For Interior Designers76: You’re Not Lazy—You’re Exhausted: Rethinking Productivity and Self-Worth with Katie McDonald76: You’re Not Lazy—You’re Exhausted: Rethinking Productivity and Self-Worth📝 Episode Description / Show Notes:What if the real problem isn’t your motivation, your to-do list, or your morning routine?What if you’re not lazy—you’re exhausted?In this powerful conversation, John McClain sits down with wellness expert and founder of bnourished, Katie McDonald, to challenge everything we’ve been taught about productivity, hustle culture, and tying our worth to output.👂 In this episode:How self-care became another task on your list—and what...
2025-07-071h 03The McClain Method | Business Tools For Interior Designers75: How to Grow Your Business Using Your Own Story with Jude Charles75: How to Grow Your Business Using Your Own Story with Jude CharlesIn a world of AI-generated content and generic captions, how do you make your brand actually stand out? In this powerful episode, John is joined once again by storytelling expert and filmmaker Jude Charles for a heartfelt, thought-provoking conversation about what truly connects clients to your brand: your story.Together, they unpack:Why your voice is the one thing AI can’t replicateThe 3 Rules of Authentic Storytelling every creative entrepreneur should knowHow to uncover your lived experiences, values, an...
2025-06-301h 13The McClain Method | Business Tools For Interior Designers74: Brand-New Instagram Changes for 2025: Why Your Posts Aren’t Getting Seen (and What to Do Now)Episode Summary: If your Instagram posts feel like they’re disappearing into the void lately—you’re not imagining it. In this episode, I’m breaking down the just-revealed 2025 changes to Instagram’s algorithm and content strategy, based on a brand-new interview with Instagram Head Adam Mosseri on the Build Your Tribe podcast with Brock Johnson.From why hashtags aren’t helping anymore, to why Reels still matter (but only if you do this), to how Lives have lost their edge—this is your updated playbook. I’ll also share the one thing Mosseri didn’t say out l...
2025-06-1816 min
The McClain Method | Business Tools For Interior Designers73: How Breegan Jane Built a Bold Design Brand—and Landed 13 HGTV Shows🎙️ Episode 73 — How Breegan Jane Built a Bold Design Brand—and Landed 13 HGTV ShowsIn This Episode: If you’re an interior designer dreaming of being on television, this episode is your roadmap. John McClain sits down with HGTV star, product designer, author, and branding powerhouse Breegan Jane for an unfiltered conversation about what it really takes to get noticed by TV networks—and how building a bold, authentic brand is the key to long-term success.Breegan shares how she:Built a strong design brand that attracted casting directors (before having an agent!)Landed...
2025-06-081h 00
The McClain Method | Business Tools For Interior Designers72: Luxury Clients Aren’t Booking You—Because You Look Budget🎙️ Luxury Clients Aren’t Booking You—Because You Look Budget📌 Episode Summary: You say you want luxury clients… but does your brand actually look the part?In this bold and necessary solo episode, John McClain pulls back the curtain on why so many talented interior designers are struggling to attract high-end projects. Spoiler: it’s not your portfolio—it’s your presentation.From outdated websites and inconsistent posting to visuals that send mixed messages, John dives into the top self-sabotaging mistakes designers make and how to fix them. If you’re r...
2025-05-3132 minThe McClain Method | Business Tools For Interior Designers71: Want a Product License? Here Are 3 Specific Strategies from Meredith Heron71: Want a Product License? Here Are 3 Specific Strategies from Meredith HeronIn this episode of the McClain Method Podcast, host John McClain speaks with Canadian design powerhouse Meredith Heron. They discuss the importance of dealing with decision-makers, aligning values in business relationships, diversifying ventures, and staying true to passion and creativity. Meredith shares insights from her journey from working at Home Depot to becoming a TV host and launching a bespoke rug collection. Meredith emphasizes the significance of storytelling, authenticity, and bespoke designing in interior design. Learn about her approach to building lasting c...
2025-05-2654 min
The McClain Method | Business Tools For Interior Designers70: You’ve Got the Talent—So Why Aren’t You Profitable Yet? Part 2 with LuAnn NigaraIn episode 70 of The McClain Method Podcast, host John McClain continues his insightful conversation with Luann Nigara, a leading figure in the interior design industry. They delve into key aspects of running a successful design business, including mindset, pricing, and branding strategies. Luann shares her journey, emphasizes the importance of being unapologetically yourself, and discusses the value of professional guidance. They also address common industry challenges such as client objections and effective communication. Listen in for practical advice and strategies to elevate your design business to new heights.00:00 Introduction to The McClain Method Po...
2025-05-1746 minThe McClain Method | Business Tools For Interior Designers69: Get Out of Your Own Way: Lessons from LuAnn NigaraThe McClain Method Podcast Episode 69: Get Out of Your Own Way: Lessons from LuAnn NigaraIn this episode of The McClain Method Podcast, host John McClain welcomes LuAnn Nigara, a pioneer in the interior design business world. They discuss LuAnn's journey from helping her husband start Window Works to becoming a celebrated media personality with her podcast 'A Well-Designed Business.' LuAnn shares how she identified the need for business education among designers, her strategies for launching and monetizing her podcast, and the vital role of having a business plan. She also touches o...
2025-05-091h 00The McClain Method | Business Tools For Interior Designers68: Branding, Boldness & Brilliance: The McClain Method Podcast Debut Episode!🎙️ Episode 68 is here, y’all! Say hello to the very first episode of the newly rebranded McClain Method Podcast — and let me just say… she’s bold, she’s brilliant, and she’s ready to take center stage. 💁♂️✨In this kickoff episode, I’m pulling back the velvet curtain on why I rebranded the podcast, what The McClain Method really means, and how YOU can stop playing small and start building the visible, profitable, soul-aligned business you actually want.We’re talking: 💫 Why your “backstage” (aka systems, messaging, and brand foundation) matters just as much as you...
2025-04-2522 minThe McClain Method | Business Tools For Interior Designers67: How to Create a Dream Team and Streamline Your Design Processes with Jessica Harling67: How to Create a Dream Team and Streamline Your Design Processes with Jessica HarlingIn episode 67 of The Designer Within Podcast, host John McClain sits down with Jessica Harling, founder of Behind the Design, to discuss the essentials of building a successful design team. They explore strategies for defining core values, setting realistic goals, and hiring the right talent. Jessica shares her expertise on the importance of a solid onboarding process, managing company culture, and establishing effective processes. The episode highlights actionable tips for new design business owners looking to grow their company and maximize t...
2025-04-0459 minThe McClain Method | Business Tools For Interior Designers66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra.In this special live edition of the Designer Within Podcast recorded from the floor of KBIS 2025 in Las Vegas, host John McClain welcomes Jean-Michel LeBeau and Kim Frechette from Bain Ultra. Together, they discuss the fearless entrepreneurial spirit and innovation driving Bain Ultra’s focus on wellness through luxury bath products. Learn about the importance of storytelling in design, the future of the luxury bath industry, and actionable tips for integrating wellness into your design projects. Whether you're a ho...
2025-03-2143 minThe McClain Method | Business Tools For Interior Designers65: SEO for Designers: How to Gain 1000 New Website Visitors Fast with Barb DavidsWelcome to Episode 65 of The McClain Method Podcast, where host John McClain explores the intersection of creativity and intentional design in home and life.This episode features special guest Barb Davids, a digital marketing and SEO expert from Compass Digital Strategy, who breaks down SEO in an easily understandable format for interior designers and other creatives. Barb discusses the importance of blogging for SEO, optimizing website images, the role of Google Business Profile, and basic tips for boosting website ranking. Here is a rundown of what you will learn in this action packed episode:U...
2025-03-081h 02The McClain Method | Business Tools For Interior Designers64: How Photorealistic Renderings Can Serve Luxury Clients & Increase Your Revenue - with Mina DuqueIn this episode of The Designer Within Podcast, host John McClain chats with Mina Duque from Duke Renders about the significant impact photorealistic renderings can have on an interior design business. They delve into Mina's journey from handling her design business to heading client success at Duke Renders and discuss the external support and benefits that outsourcing renderings can bring to designers. They cover how renderings can speed up project approvals, enhance client presentations, and even act as a powerful marketing tool. Mina highlights the importance of delegating to the right people and setting clear ex...
2025-02-2148 minThe McClain Method | Business Tools For Interior Designers63: Live From Italy! How to Unlock Your TRUE Creative Potential & Unchain Your PastIn episode 63 of The Designer Within Podcast, recorded LIVE as he walks the streets of ever-inspiring Italy, host John McClain shares his transformative experiences from a trade show in Verona to the picturesque streets of Florence, and finally, the bustling city of Milan on a solo soul finding trip through Italy.John reflects on much-needed inspiration and offers insights on refueling creativity, maintaining originality, and setting realistic expectations in the business world. Key lessons include the importance of stepping out of routine to find inspiration, standing firm on pricing and deliverables, and balancing creative...
2025-02-1140 minThe McClain Method | Business Tools For Interior Designers62: Mastering PR, Branding, & Marketing in the Design Industry With Jocelyn HuttIn episode 62 of The Designer Within Podcast, hosted by John McClain, we delve into the world of brand collaborations and PR strategies. John chats with Jocelyn Hutt, a seasoned marketing and PR expert, about effective brand partnerships, storytelling in design projects, and the importance of both regional and national PR. Jocelyn shares invaluable tips for designers and creatives on how to elevate their projects and visibility, emphasizing the importance of high-quality photography, detailed product shots, and the power of in-person connections. Whether you're a design professional aiming to grow your business or someone interested in be...
2025-01-2558 minThe McClain Method | Business Tools For Interior Designers61: How to Create A True Client-Centric Design with Michael MitchellThe Designer Within Podcast Episode 61: How to Create A True Client-Centric Design with Michael MitchellIn this episode of the Designer Within podcast, host John McClain discusses the art of creating client-centric designs with Michael Mitchell. They explore Michael's approach to blending diverse styles, his extensive sourcing trips, and the importance of understanding clients' unique stories. Michael shares insights on managing client expectations, the power of intentional mix-and-match decor, and the value of transparency in the design process. The episode also highlights Michael's philanthropic efforts and his philosophy of giving back to the c...
2025-01-141h 01The McClain Method | Business Tools For Interior Designers60: New Year = New Priorities. Saying YES to What Serves YOU in 2025!Designing Your Best Year: Embracing Purpose, Progress, and Peace in 2025In this episode of the Designer Within Podcast, host John McClain explores the crucial difference between being busy and being productive. He introduces the concept of aligning tasks with one's goals through a decision filter focusing on purpose, progress, and peace. John explains the revamped podcast format, which will now cater to interior designers, homeowners, and general listeners, offering insights for improving both personal and professional lives. The episode emphasizes the importance of intentionality, self-care, and thoughtfully selecting commitments that tr...
2025-01-0540 minThe McClain Method | Business Tools For Interior Designers59: Building a Design Showroom, Vendor Growth, & Work/Life balance with Sara Lynn Brennan (Part 2)In Episode 59 of the Designer Within Podcast, host John McClain continues his insightful conversation with Sarah Lynn Brennan. They delve deeper into the creation and ongoing success of Sarah's design showroom, 'All Things Home,' located in North Carolina. Sarah shares the unplanned journey of opening her showroom, how strategic partnerships played a vital role in its development, and the innovative business model designed to make luxury design accessible. The discussion also covers practical advice for interior designers looking to build strong brand partnerships, understanding market needs, and creating diversified revenue streams. Tune in...
2024-12-1343 minThe McClain Method | Business Tools For Interior Designers58: The Power of Processes & The Journey to Design Success with Sara Lynn Brennan (Part 1)In this episode of the 'Designer Within' podcast, John McClain interviews Sara Lynn Brennan, a successful interior designer who transitioned from being a middle and high school science teacher to running her own multi-million dollar design business. Sara shares her early business mistakes and emphasizes the importance of establishing structured processes and having hard conversations with clients. She discusses her journey from DIY projects to handling large-scale renovations, the evolution of identifying luxury clients, and the significance of clear, value-driven client communication. Sara also highlights the pivotal role of social media in maintaining visibility and at...
2024-12-0654 minThe McClain Method | Business Tools For Interior Designers57: How to Incorporate Curated Art Into Your Design Business With Leonardo LedesmaIn this episode of The Designer Within podcast, host John McClain chats with Leonardo Ledesma, founder of Art Seen, an art advisory and curatorial service based in Los Angeles. Leonardo shares his journey from studying architecture to creating a successful art advisory firm that caters to designers, architects, and collectors. They discuss the organic growth of Art Seen, the importance of engaging and personalized client relationships, the role of technology in the art business, and the evolving demands of both residential and commercial art projects. Leonardo also offers insights into selecting art for different spaces...
2024-11-1648 minThe McClain Method | Business Tools For Interior Designers56: 5 Proven Strategies to Enhance & Grow Your Design Business with Jennifer StonerIn episode 56 of the Designer Within Podcast, host John McClain interviews acclaimed interior designer Jennifer Stoner. Jennifer shares her journey from practicing law to becoming a renowned designer with 24 years of experience. She discusses the importance of continuous education, networking, and building trust with clients. Jennifer also reveals her innovative use of QR codes for project management and her post-project concierge services aimed at sustaining client relationships. Tune in for actionable insights on blending business acumen with creative design.00:00 Opening Thoughts & Welcome: Always Be Educating Yourself00:19 Welcome to The Des...
2024-11-021h 08The McClain Method | Business Tools For Interior Designers55: Designing Your Business Framework: Contracts, Negotiations, and Global Success with Christina RichardsonIn this episode of The Designer Within Podcast, host John McClain and interior designer Christina Richardson delve into the critical aspects of contracts and negotiations crucial for a successful design business. Christina shares her unique transition from mining to design and how her diverse background empowers her practice. They explore the importance of clear contracts covering scope, price, and liabilities, strategies to avoid scope creep, and effective negotiation techniques. Key highlights include insights on international agreements, leveraging technology like VR and SketchUp, and the benefits of niching and networking in the industry. Tune in for actionable advice o...
2024-10-1958 minThe McClain Method | Business Tools For Interior Designers54: Transform Your Design Business Sustainably & Profitably with Carter AverbeckIn this episode of 'The Designer Within' podcast, host John McClain discusses sustainable practices in interior design with Carter Averbeck of Omforme Design. Carter shares his journey to sustainability, how the industry has evolved, and practical steps for integrating eco-friendly practices into design businesses. He emphasizes transparency with clients, the growing demand from younger generations, and the innovative use of secondary markets. The conversation also touches on the importance of historical restoration and overcoming misconceptions about sustainability. Carter offers valuable tips for designers looking to start sustainable practices, showcasing the ways smaller steps can make...
2024-10-041h 08The McClain Method | Business Tools For Interior Designers53: Balancing Business and Life: 3 Big Lessons I Have Learned In The Past YearBalancing Business and Life: Lessons Learned as an Interior DesignerSeason 2, Episode 53In this episode of 'The Designer Within' podcast, host John McClain welcomes listeners back for the second season. John discusses the importance of evaluating the profitability and time commitment of projects. He shares personal reflections on taking a summer break to recharge and cope with the loss of his dog Jax. John emphasizes the necessity of slowing down to avoid burnout, setting personal deliverables, and ensuring life/work balance. He talks about making significant changes to his business structure, encouraging listeners to s...
2024-09-2032 minThe McClain Method | Business Tools For Interior Designers52: How to Fully Craft Your Client Journey: Part 2 with Brittany FarinasHow to Fully Craft Your Client Journey: Part 2 with Brittany FarinasIn the concluding episode of Season 1, John McClain celebrates the one-year anniversary of 'The Designer Within' podcast and shares exciting plans for Season 2. John then dives into part two of his insightful interview with Brittany Farinas. Brittany emphasizes the importance of maintaining direct client communication, effective project intake processes, client expectation management, and the integration of custom furniture. They also discuss business scaling strategies, outsourcing procurement, and the critical role of client vetting to ensure the right match between designer and client. B...
2024-07-1746 minThe McClain Method | Business Tools For Interior Designers51: Brand Perception, Authenticity and Strategy: Part 1 with with Brittany FarinasIn this engaging episode (Part 1 of 2) of the Designer Within Podcast, host John McClain welcomes Brittany Farinas, CEO, and Creative Director of House of One, to discuss her journey in the interior design world. Together, they delve into Brittany's early career challenges, the importance of professional branding, and key business strategies that have propelled her to success. Highlights include insights into Brittany's investment in PR, the dual role of personal and professional life in her brand, and practical tips on custom furniture, client onboarding, and much more. Get ready for an inspiring conversation about merging passion with business acumen.
2024-07-1038 minThe McClain Method | Business Tools For Interior Designers50: 7 Words To Avoid In All Business Conversations & What To Use InsteadCan the words you choose truly shape your business success? Discover the transformative power of language in our 50th milestone episode of the Designer Within Podcast. I'll unveil how the words you use can either build bridges or create barriers in your professional relationships. Learn how to replace phrases like "cheap" and "budget" with more positive alternatives such as "less expensive" and "investment expectations" to foster confidence and professionalism. This episode is packed with insights on refining your vocabulary to enhance client interactions and elevate your business communication skills.In this special episode, we also explore the...
2024-06-2626 minThe McClain Method | Business Tools For Interior Designers49: The Intersection of Luxury Design & Entrepreneurship: Jamie Gasparovic on Pricing, Clients, & ConfidenceWhat if you could turn your passion into a thriving career? This week, I sit down with Jamie Gasparovic, the visionary founder and principal designer of Studio Gaspo, to uncover the secrets behind her meteoric rise from a marketing professional to a celebrated interior designer. Jamie takes us through her journey of launching her own firm at just 27, without traditional mentorship, and how sheer determination and self-reliance fueled her success. Jamie generously shares hard-earned wisdom on valuing your work, setting appropriate pricing, and overcoming the guilt often associated with making money in creative fields. From listing out...
2024-06-1850 minThe McClain Method | Business Tools For Interior Designers48: How To Combine Excellent Client Communication & Creative Risks For Ultimate Success with Sarah WilsonEver wondered how a background in IT could transform the world of interior design? This episode of The Designer Within Podcast with John McClain promises an engaging exploration of career transitions with our inspiring guest, Sarah Wilson, the owner and principal designer of Chansaerae Designs. Sarah’s incredible journey from the structured environment of IT to the creative realm of interior design is a must-hear. She openly shares her experiences of returning to design school as an adult, leveraging her technical skills to streamline her business operations, and taking bold creative risks that set her apart in th...
2024-06-111h 02The McClain Method | Business Tools For Interior Designers47: Turning Consultations Into Sales: Ten Steps for Mastering the Interior Design ConsultationCan you imagine transforming every client consultation into a surefire sales opportunity? That's exactly what you'll learn in this episode of the Designer Within Podcast with me, John McClain. We explore the essential strategies for mastering successful consultations in sales-driven businesses, especially for creative entrepreneurs. By embracing consultations as crucial sales calls, you’ll discover ten actionable steps that have driven my own business success. From setting clear legal expectations and leveraging online scheduling systems to delivering valuable insights during the meeting, this episode will empower you to turn consultations into a powerful tool for winning clients and closing de...
2024-05-3124 minThe McClain Method | Business Tools For Interior Designers46: Creating Harmonious Homes: Ethical and Vegan Interior Design with Deborah DimareImagine transforming your home into a sanctuary that not only soothes your soul but also stands as a testament to ethical living. Join me, John McClain, and pioneer Deborah Dimare as we navigate the intersection of interior design and moral responsibility, ensuring that every piece of furniture and fabric honors both your well-being and the planet's. Our lively discussion explores my journey to creating healthful living spaces, and Deborah's transition from traditional design to championing animal rights and sustainability within the industry.This episode isn't just about aesthetics; it's a deep dive into the heart of vegan...
2024-05-1748 minThe McClain Method | Business Tools For Interior Designers45: Essential Productivity Hacks For Designers That You Can Do Today From Amber De La GarzaIf you have ever felt behind schedule before you even opened up your laptop or found yourself chasing the clock to get something done by a deadline. Well, you're not alone. We have ALL been there my friend, but guess what? There are solutions to your productivity problems and Amber De La Garza is the productivity expert and she's HERE on the podcast today!She has created a very detailed list of ways that we (as creatives) can be more productive in our days. (Trust me, I know it's hard)!Get your notepad...
2024-05-0449 minThe McClain Method | Business Tools For Interior Designers44: How To Diversify Your Design Talents For Success With Christopher ToddI love having talented and successful friends on the podcast and Christopher Todd Hall is that and so much more! Christopher not only is a successful 30 year veteran of the design industry, but also has lots of exciting ventures within his company that allow him to spread his creative talents while increasing revenue.In this fun and very enlightening convo, you will learn:* How Christopher markets himself in his own very unique way * The trip across the country that led to the Academy Awards for Christopher* The retail showroom journey, i...
2024-04-261h 09The McClain Method | Business Tools For Interior Designers43: Burnout and Boundaries: Embracing Mindfulness in the World of Design with Lori MillerHave you ever felt the wear and tear of burnout creeping into your life, inching its way into your creative soul? I know I have, and it's time to talk about the lifeline that boundaries are in our industry. Today's episode of the Designer Within brings in Lori Miller, an interior designer with a unique twist—her expertise in mental health counseling. We peel back the layers of how psychological principles can shape the spaces we live in, affecting our overall well-being. I get personal with my own brushes with burnout and share the pivotal steps I've taken to ke...
2024-04-1653 minThe McClain Method | Business Tools For Interior Designers42: Live Seminar! Essential Systems & Processes from High Point MarketAs I head to High Point Market Spring 2024, I thought I would play some of a seminar that I taught LIVE at the fabulous Universal Furniture Learning Center about a year and a half ago. The information STILL stands trust me. It's all about Essential Systems and Processes, what those are and how to set them up.It's actually a portion of a course that I teach within my Design Success Academy! So you're getting a bit of a course for free! We all need processes defined, but do we really take the time do so? I'm...
2024-04-0759 minThe McClain Method | Business Tools For Interior Designers41: Vendors & Trades: Insider Secrets Every Designer Needs To KnowLet's talk about finding specific ways to find success with our trades and vendors!Welcome to the episode my lead designer, Heather Rau. In this episode, Heather and I discuss the backbone of a design project that involves any sort of labor and materials: your trades and vendors. The delicate dance of finding both trades/vendors that align with your values, meet your company and client needs, and also represent you and your brand can sometimes be difficult.This episode has detailed, actionable ways to:* Find your own company values in...
2024-04-0137 minThe McClain Method | Business Tools For Interior Designers40: The Keys To Big Design Business Success In A Small Town With Nicole RoeWelcome Nicole Roe of R. Nickson Interiors to this episode of The Designer Within podcast! Nicole is the founder of R. Nickson Interiors and has over 10 years of experience in the design field. With a degree in construction, Nicole has interned with a luxury developer building and spent time working for a team of construction companies heading up their business development & marketing. To say that Nicole recognizes the full scope of a design project would be an understatement. With hands-on experience in construction, renovations & interior design - Nicole has done it all. In this episode Nicole and I...
2024-03-251h 04The McClain Method | Business Tools For Interior Designers39: How To Bring Your Past Skills Into Your Current BusinessThey say "you don't know what you don't know," but I'm here to flip the script and remind you that you "DO know what you DO know!" And that's a lot!It's time we take pride in our past and value our skills and accomplishments. Bettering ourselves is great, but also let's remember to take stock of what we already bring to the table!In this uplifting episode you'll learn:*What is your "sliding scale of skills"* How to take count of the past successes that are a part of you...
2024-03-1624 minThe McClain Method | Business Tools For Interior Designers38: Difficult Clients & Difficult Conversations with Valerie DardenWelcome to an interview episode of The Designer Within with Valerie Darden.Valerie founded Brexton Cole Interiors in 2014. As the founder, Valerie named her company after her two sons Brexton and Cole. Brexton Cole Interiors have completed multiple residential and commercial design projects all over the US.Ya'll know me and I love to find out the nitty gritty of the BTS of business operations and the thought process of design, and Valerie delivers!In this very insightful and informative episode we discuss:* Client Red Flags: How to notice them and how to...
2024-03-0956 minThe McClain Method | Business Tools For Interior Designers37: 7 Pieces of Technology I Can't Work WithoutTech has become a huge part of my business success. It's actually like it's another employee in my firm! From scheduling appointments to signing agreements, technology has fully been embraced in John McClain Design, and for the better!If you have not gotten on the tech bandwagon for fear of it being too complicated, well fear no more! I'm going to share my top 7 pieces of technology that I can't work without AND that are easy to install and use.Here are the tech I will discuss today:⚙️Showit Website Design: CLIC...
2024-03-0229 minThe McClain Method | Business Tools For Interior Designers36: That Time A Client Sued MeOn this episode, well over half a year after launching this podcast, I decided to pull out my very first episode to help explain my "why." If you have not listened to this episode, it's a must listen. If you have listened to it, well, maybe it's time for a cautionary tale refresher! Either way, here's the WHY for this episode:🤔 Why did I start this podcast?🤔 Why did I start a learning program for designers?🤔 Why did I decide to overhaul my entire design business?🤔 Why do I operate my design business as a ...
2024-02-2445 minThe McClain Method | Business Tools For Interior Designers35: Actionable Ways To Increase Your Press & Marketing TODAYAfter Market... Marketing. What in the world am I talking about? Well it's actually simple! After Market Marketing is a technique I use to create more awareness around a piece of press or any marketing exposure you have received for yourself or your business.In this episode, I will discuss WHY you need to initiate a plan for After Market Marketing and 3 easy techniques you can implement right now for marketing your marketing.I will discuss using :1) Social Media 2) Blog Posts & Newsletter3) Thank You's to those who gave you the press....
2024-02-1727 minThe McClain Method | Business Tools For Interior Designers34: The Audacity of Authenticity with Joshua SmithLet's go deeper. Let's go beyond the fabrics, the wallcovering, and even the paycheck.On this episode of The Designer Within Podcast, Joshua Smith and I have a heartfelt conversation around so many of the events that occur in our lives: business and personal. Joshua has such an open spirit and heart and he's sharing his thoughts on how he handled the ups and downs that many of us also endure.In this episode, Joshua and I discuss:* His personal journey into interior design and how his non-traditional path has led to...
2024-02-091h 08The McClain Method | Business Tools For Interior Designers33: The Personal Side Of Interior Design With Amala Raj SwensonI'm so delighted to bring on fellow designer and friend, Amala Raj Swenson to the podcast today. Amala is the Principal Designer & Founder of Amala Raj Interiors based in San Diego, California.We cover so much in this fun and information filled episode! Here's just some of the topics we will cover:⭐ The unique way Amala blends her business and personal life⭐ How Amala's "secret sauce" leads to more and better clients⭐ The simple yet effective organizational software Amala uses to keep her company running⭐ How we both feel about using Artificial Intellig...
2024-02-0347 minThe McClain Method | Business Tools For Interior Designers32: How Many Unpaid Jobs Do You Have?They say when you become an entrepreneur, you trade your 8 hour day for an 18 hour day, which, is kind of true in some ways. BUT.... what about all of the time that you allow to become a part of your workday? You know? Those unpaid jobs that you keep doing out of obligation to clients and friends and family..Well I would like to hit this problem head on today and figure out exactly how to eliminate some of those unpaid jobs that you have!In this unfiltered episode, I will discuss:
2024-01-2737 minThe McClain Method | Business Tools For Interior Designers31: How Relationships Can Grow Your Business Inside & Out With Susan Hayward InteriorsIn this episode, I welcome Susan Hayward and Jillian Hayward Schaible. They are are the mother and daughter design team behind the successful firm, Susan Hayward Interiors in Milton Massachusetts. In this episode, Susan and Jillian share their interesting insights on how their internal relationship has worked to build a very successful design firm with lots of repeat and long term clients. We also discuss:* How working together actually WORKS for them* How interior design is not the first career of either designer* The marketing method that brings in constant business for th...
2024-01-201h 01The McClain Method | Business Tools For Interior Designers30: How To Overcome The Fear of Pricing Your Services For Your ValueHi Friends! Can I celebrate episode 30 with you for a moment?! That's 30 weeks of podcasts in your earbuds from me, & I'm so thankful that you take this journey of learning with me every week.Today's episode is another BTS episode! I'm sharing an actual PRIVATE member podcast episode that I created for my program, Design Success Academy. Here's what you will learn in this note-taking, head nodding episode:Key Points:How to deal with the reluctance to discount yourself and the need to recognize the value of your services.The significance of setting bo...
2024-01-1228 minThe McClain Method | Business Tools For Interior Designers29: Don't Price Another Project Before Listening To This Episode!And I mean that! :)In this short but powerful episode, I am sharing with you some insights that I shared during a coaching session recently with a student of mine. The student was having issues with clients trying to dictate the investment amount of projects and even my student's design fees! As you can tell, this doesn't bode well with me, but the blame is on us as business owners to educate our future clients on how operate our companies, particularly how we price our products and services. In this episode you will le...
2024-01-0517 minThe McClain Method | Business Tools For Interior Designers28: The Good, Bad, & Ugly of My 2023 & 3 Easy Steps For You To Plan Your Own YearOk friends, I'm being even more open and vulnerable today than ever. I'm sharing with you my own year end review and the results of that. I took a deep dive into my own 2023 and found out the good, the bad, and the ugly of this past year. I found areas that went well....and then some that did not go so well. But the beauty of a good year end review is that you learn from the past and make a new path for the upcoming year and that's what I'm doing for you...
2023-12-2959 minThe McClain Method | Business Tools For Interior Designers27: From the Vault: Discovering & Blending Your Authentic Self With Your BusinessAt this time of the year, it's important to reflect on the past year, but also to reflect on ourselves, as human beings on this planet. With that thought in mind, I'm pulling out an episode from the archives about that very subject.As entrepreneurs or anyone working in a client facing business, we often find ourselves balancing our personal and business lives, and authenticity is the key to success in both areas. Authenticity is about being true to yourself and your values, expressing your genuine thoughts and emotions, and aligning your actions with your beliefs, motives, a...
2023-12-2237 minThe McClain Method | Business Tools For Interior Designers26: Use This Filter To Answer Every Question - ForeverI'm back with another "Take a Walk With John" episode! You all seemed to like the last one, and I felt inspired on a recent walk through my neighborhood, so out came my phone and I hit record.In this walking episode, I'm talking about when and how to say no. It's a hard thing to do sometimes, and we, as people pleasers, tend to feel we have to overexplain the reasoning behind it. And when saying YES to everything, you are forgetting the things that really matter to you, i.e. your own values and priorities.
2023-12-1531 minThe McClain Method | Business Tools For Interior Designers25: Lessons Learned From a TV/Film Industry Design LegendYou're in for a real treat in this episode!My talented friend Beth Kushnick is here and we are diving deep into her 30+ year career as a set decorator. Beth has honed her design chops starting with the original production of Little Shop Of Horrors on Broadway to TV shows and movies that I know that you have all seen today.In this fun, enlightening episode we will discuss:The immediate parallels between set decorating and designing for residential clients.Beth's process for set decoratingWhy (and How) Beth lives...
2023-12-0750 minThe McClain Method | Business Tools For Interior Designers24: How To Create Your Own Social NetworkWelcome to Episode 24 of The Designer Within Podcast! Can you believe it's already December? Time flies!Today's episode is a bit different—it's a broadcast of a segment from a recent online presentation I did for designers. The topic? How to "social media-proof" your company. In the original hour-long presentation, I covered various aspects, but I've condensed it to about 25 minutes for you. I'll discuss why social media shouldn't be your sole marketing platform, the good and bad sides of social media, and the importance of creating your own social network.We'll expl...
2023-12-0229 minThe McClain Method | Business Tools For Interior Designers23: Your Year End Review: 3 Easy Steps To ReflectI can guarantee you one of two things: either this year has flown by for you or dragged by at a glacial pace (bonus points if you know that reference). Either way, it's time to stop, pause, reflect, and look back on what actually occurred over the last 12 months. Good, bad, and indifferent. This is a practice I started years ago and continue to this day, and I encourage you to do the same so you can grow as a person and a business owner.In this short and sweet episode, I'm going to share 3 s...
2023-11-2415 minThe McClain Method | Business Tools For Interior Designers22: Need Revenue Before The End Of The Year? Listen Up!Whether this has been a blockbuster year for you or just so-so, you still might have revenue goals for your business that you want/need to reach before 2023 bids us farewell. Well, I have some ideas for you!I'm going to share 4 ways to bring in revenue (and brand awareness) now and even in the years ahead.In this episode, I will discuss relatively quick methods of adding revenue streams to your design business right this minute centering around:* The Real Estate Market* Making Space for...
2023-11-1625 minThe McClain Method | Business Tools For Interior Designers21: How To Value Yourself As Much As You Value Your ClientsYou, my designer friend, are your best and most important client. Everything that makes your business what it is starts with you! Why, then, do we always put the issues of others ahead of our own needs? Why do we think that a client's feelings are more important than our own? If your foundation is not secure, you are of no use to anyone, especially those in your business.In essence, just like they say on the plane....put your own mask on first, then take care of everyone else.
2023-11-1033 minThe McClain Method | Business Tools For Interior Designers20: Do This One Thing Today To Get New ClientsDid that episode title get your attention?! I hope so, because it should!I bet you are working hard to market your business and bring in new clients, but are you doing ALL that can you can?Well, we're going to find out today when we discuss Call To Actions or CTA's. CTA's might just be the superpower that you have been missing in your marketing efforts. They're easy, impactful, and even fun to do! Listen to this episode closely and you might even want to take some notes (or listen twice) because it's full...
2023-11-0234 minThe McClain Method | Business Tools For Interior Designers19: Handling Confrontation With Communication & Body LanguageCommunication is essential to anyone in life, but especially important to business owners or anyone who serves others. Inevitably, confrontations will also occur in our business lives and we need to know what communication methods can best diffuse and ultimately resolve a confrontation. That's what I'm discussing in today's episode.Here are the topics for this episode:1) My specific steps for handling confrontations2) How to better your communication methods for the best outcome3) Client Consultations and the importance of quality communication4) How to bring empathy into your communication5) How to dig deeper...
2023-10-2632 minThe McClain Method | Business Tools For Interior Designers18: My BRAND NEW Learning Program Created For Interior DesignersI'm SO excited about this episode of The Designer Within podcast! It's chock-full of big news that I can't wait to share with you!My Design Success Academy is now open for it's Beta Launch! This has truly been a labor of love for me to revise my online education programs in a way to make them even more effective and easier to implement than ever!If you're not sure what a Beta Launch is, it's my way of getting even more feedback from you to make the official course launch in January 2024, that much better. I...
2023-10-1935 minThe McClain Method | Business Tools For Interior Designers17: How To Best Serve A Luxury Design ClientLuxury...it means something different to everyone, but a lot of the definitions simply come down to the fact that someone is getting their heart's desires & wishes. In this shorty episode, I'm sharing some simple tips to follow when searching for and closing a luxury interior design client.You will learn:- How to move your own mindset out of the way to best serve your client- What luxury clients are looking for in a designer- How to service a luxury client AFTER the end of a project- Your checkbook...
2023-10-1325 minThe McClain Method | Business Tools For Interior Designers16: High Point Market & Design Industry Insider Info You Need To Know!Hey ya'll! Today, I welcome my friend and colleague in the design industry, Courtney Porter. In this super duper detailed episode, Courtney and I dish about SO many things in our industry, but all centering around High Point Furniture Market. Here are the fun topics we discuss in this episode:- What is the "new" luxury design market and how are designers & manufacturers addressing it?- What Courtney & I both love AND hate about High Point ;)- How our industry has changed with less arrogance and more "down-to-earthness" with designers- Th...
2023-10-051h 05The McClain Method | Business Tools For Interior Designers15: How To Use Storytelling To Grow Your BusinessToday we welcome Jude Charles as our guest on The Designer Within podcast! Jude is a author, filmmaker, and consultant, but more so he is a powerful storyteller who especially loves partnering with us Interior Designers (thankfully!)Jude helps entrepreneurs make money by using the power of storytelling. I truly loved this conversation because I too understand and value the power of a story. I first heard of Jude after he created a beautiful docuseries for my friend, LuAnn Nigara. Check that out if you haven't yet, it's really really well done and insightful.
2023-09-281h 02The McClain Method | Business Tools For Interior Designers14: Listen To Your Heart: The Power of Being OriginalIn this podcast episode, I am talking about listening to your heart. 💓This could apply to all aspects of life, but for the purpose of this podcast, I am taking a sample of the first chapter of my book, The Designer Within, and diving deeper into Chapter 1 (also aptly called "Listen To Your Heart."💓💓This episode is for both homeowners (clients) AND designers, so I want EVERYONE to listen up!💓💓💓The first chapter of my book is my own home and I truly did listen to my heart when I was designing it, but this episode i...
2023-09-2131 minThe McClain Method | Business Tools For Interior Designers13: Finding & Growing Your Brand With Jess PonceWell, it's here! My first episode with a guest! And this one is special.Today's guest is Jess Ponce, Jess is not only a great speaker, author, & brand coach, but he's also a friend with a direct connection to my book! Listen in to find out how. Here's what you will learn in this action packed episode FULL of good brand advice for a business of any size:What is your brand and how do you define it?The difference between large and small brands How to be confident when speaking about your brandHow social media c...
2023-09-151h 02The McClain Method | Business Tools For Interior Designers12: Celebrating My Book & Revealing My Design Process!Happy Bookiversary to Me! It's the one year anniversary of my book, The Designer Within, but for this anniversary, the gifts are for YOU!On this podcast episode, I am pulling back the curtain to why I wrote my book, what's inside it, and diving deep into the first portion of my book, which is my actual design process!In this episode, you will learn:My Detailed 6 Step Design ProcessHow To Determine Your Own Design StyleThe One Component You Can Never Leave Out of a Design PlanHow I Wrote My Book...
2023-09-0733 minThe McClain Method | Business Tools For Interior Designers11: How To Create A "How We Work" Document For Your BusinessTransparency and Clarity are the building blocks for a successful working relationship between creatives and clients, and the "How We Work" document is a crucial component. Today, I want to share with you my exact How We Work document and the components inside it that create a better working relationship with our clients and my team. In this episode, we will discuss:What a How We Work document isWhy You Need A How We Work DocumentWhat You Should Include in YoursWhat I Include In MineHere are categories you could c...
2023-08-3134 minThe McClain Method | Business Tools For Interior Designers10: How Dreaming Big In Your Business Brings Big RewardsDreaming is crucial to the success of any entrepreneur. It is not lazy, on the contrary, it is actually proactive...but proactive in a very special way. In almost an autopilot kind of way. Dreaming has been a huge part of the success of many business owners and public figures in the course of history, including me. Today, I'm going to share with you how making time to dream is a crucial part of your daily, weekly, monthly, and yearly goal setting. I will also share some specific ways in which dreaming has led to successful outcomes...
2023-08-2425 minThe McClain Method | Business Tools For Interior Designers9: How To Take A Vacation (While Your Business Still Operates)Sounds simple enough, right? Book a trip...Take a trip...Not so easy when you are a business owner!There are so many things to consider: current clients, potential clients, vendors, trades, existing orders, new orders, and so much more.Well fret no more my friend. It's time to finally take that vacation and avoid burnout before you burn totally out.In this episode you will learn:🌴The fact that you're probably hearing this episode while I'm on a cruise in Spain ;) and how that's happening🌴The importance of setting up Standard Operat...
2023-08-1725 minThe McClain Method | Business Tools For Interior Designers8: Setting Expectations Around Timelines & ResponsibilitiesToday we're delving into a crucial aspect of interior design projects that can make or break the entire experience: setting clear expectations around timelines and responsibilities for all parties involved, from the inception of an idea to the final reveal.The timeline is truly the heartbeat of a quality interior design project, without a realistic timeline, nothing gets accomplished. In this episode, you will learn:The exact point in a project journey to begin setting timeline expectationsWhen and how to establish each party's responsibilities of a projectCommunication and its relationship to timeline expectationsThe very l...
2023-08-1017 min