Shows
Podcasting in Professional ServicesThe Brainy Business, with Melina PalmerJoin us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast. Melina shares her journey from exploring behavioral economics to becoming a sought-after consultant, speaker, and author. Discover how her podcast became a crucial tool for her business, helping her secure speaking engagements, book deals, and even a teaching role at Texas A&M University. Learn why she believes in the podcast as a superior medium for professional services and how she has tailored her content to evolve with he...2025-07-0231 minPodcasting in Professional ServicesAfter the First Million and Accounting for Innovation, with Matt TaitOn this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In this episode, you’ll hear:Why Matt decided to pursue a podcast-centric marketing strategyHow Matt fits hosting two shows into his busy scheduleDifferences between hosting an interview series -vs- co-hosted commentaryWhy your personality is so important when it comes to podcastingThis episod...2025-04-0925 minPodcasting in Professional ServicesCreate Like The Greats: Distribution Workflows, AI and Superman, with Ross SimmondsThis podcast acts as a filter for Ross to see what topics to double-down on and invest more into.On this episode, Ross Simmonds, Founder & CEO of Foundation Marketing, and Host of ‘Create Like the Greats’ podcast joins the show. In this conversation, Ross and I discuss:The philosophy behind Ross' mantra "Create once. Distributing forever."Turning podcasts into visual content and sharing across social mediaSignals that indicate when an episode truly resonatesRoss' background experimenting with podcasts through a Superman showThe unexpected work that goes into researching in-depth profile episodesThoughts on how buyers will embrace AI in c...2024-03-1832 minPodcasting in Professional ServicesBenefits of Podcasting for B2B and Professional Services FirmsThe thought of launching a business podcast has probably crossed your mind. I mean, imagine having a channel to reach buyers while they drive, exercise, walk their dog, do house chores... What’s not to love, right?But then you start to wonder: How long will it take to build a podcast? What kind of impact will it have on the business? What’s the ROI? Fret not, my friends. On this episode, I caught up with a few colleagues who share their perspective on the benefits of podcasting for business:Allyson Cochra...2023-11-2926 min