Shows
The Page 2 Podcast: An SEO Podcastđ Unlocking GA4âs Hidden Power with Brie Anderson | Data-Driven Marketing Secretshttps://page2pod.com - Most marketers are only using 20% of Google Analytics 4âs capabilities â and itâs costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4.Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4âs Advertising tab is a goldmine â even if you never run ads. She also breaks down her BEAST Fram...
2025-08-111h 00
The Page 2 Podcast: An SEO Podcastđ Inside an SEO Agency Merger: Tyson Stockton on Acquiring Internet Marketing Ninjas, Culture and Growthhttps://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas. Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building strategies.𧊠In This Episode:⢠Navigating the complex integration of two SEO agencies⢠The importance of cultural fit and open communication⢠Strategic insights on preserving legacy and heritage post-merger⢠Adapting SEO...
2025-08-0456 min
The Page 2 Podcast: An SEO Podcastđ Inside EYâs AI & Content Strategy: Lou Cohenâs Guide to Winning in 2025https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the worldâs largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape.They dive deep into how EY is tackling the rise of generative AI, why âgeoâ (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are in...
2025-07-281h 08
The Page 2 Podcast: An SEO PodcastSEO Masterclass with Stephan Bajaio: Intention, Empathy & Lessons from WeWork đhttps://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan BajaioâCEO of VibeLogic and CMO at Turnoâabout why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy.Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the old way of marketing, advocating for SEO as a center of excellence and a tool for understanding peopleânot just traffic. From startu...
2025-07-211h 07
The Page 2 Podcast: An SEO PodcastInside Sitebulb with Patrick Hathaway: AI, JavaScript & Smarter SEO Crawls đIn this episode of the Page 2 Podcast, we sit down with Patrick Hathaway, co-founder and CEO of Sitebulb, a standout technical SEO crawler tool that has evolved from a desktop solution to a powerful cloud platform. Jon Clark and Joe dive into how Sitebulb carved a niche in a crowded SEO tool landscape, what makes its "hint-based" reporting so game-changing, and how it's built to thrive in the AI and JavaScript-heavy SEO future.Patrick shares the behind-the-scenes of Sitebulb's product strategy, the role of customer feedback in tool development, and why structured data and fundamentals still matter...
2025-07-0742 min
The Page 2 Podcast: An SEO Podcastđ˘ Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach ChahalisHow do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach ChahalisâVP of SEO at Apartments.comâjoins host Jon Clark to reveal the playbook behind enterprise-level search success. From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep Americaâs top rental marketplace ahead of Googleâs ever-shifting SERPs and AI Overviews.đ˘ In This Episode⢠How Apartments.com approaches SEO across 20M+ pages⢠Agile workflows: integrating daily stand-ups, PI pl...
2025-06-3051 min
The Page 2 Podcast: An SEO Podcastđ¨ The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishinghttps://page2pod.com -  In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehataâformer SEO lead at Disney & Conde Nast and creator of NewzDash/GDdashâto unpack how AI and Google Discover are rewriting the rules of news distribution.John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility. He reveals why keywords are becoming less relevant, how Googleâs personalization and categorization engines actually work, and what pub...
2025-06-2354 min
The Page 2 Podcast: An SEO Podcastđ Leading SEO at Razorfish: Sean Stahlman on AI, Agencies & The Future of Searchhttps://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world?In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at...
2025-06-1647 min
The Page 2 Podcast: An SEO PodcastđĽ Local SEO Tactics That Actually Work in 2025! w/ Claudia Tomina đşď¸https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025. Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions.She also discusses how user behavior, popular times, and review strategy impact your visibility â and how to stay ahead in the age of Google's AI-powered local results. If you...
2025-06-0951 min
The Page 2 Podcast: An SEO Podcastđ How Query Fan Out Transforms SEO: Noah Learner on Google's AI Mode & ROSPhttps://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah LearnerâDirector of Innovation at Sterling Sky and founder of the SEO Communityâunpacking groundbreaking concepts like Googleâs Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on structured data experiments, future content strategies, and ways to stay ahead in an AI-first landscape.Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement. đŻ In this episode:⢠What "Query Fan Out" isâand...
2025-06-0250 min
The Page 2 Podcast: An SEO PodcastMike King on Relevance Engineering, AI Search & the Query Fan Out Techniquehttps://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search. From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down whatâs next for SEOsâand why the entire playbook needs to change toward . Learn why impressions are the new KPI, how to optimize for synthetic queries, and why relevance engineering could be the only way forward.đ In this epis...
2025-05-2752 min
The Page 2 Podcast: An SEO PodcastNick LeRoy on Link Building, Reddit SEO, and Reframing SEO as Non-Paid Marketinghttps://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy. As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, and why Reddit may be the new frontier for organic visibility. We also talk AI overviews, enterprise link building, and why SEO can no longer âpolish the turd.â𧊠In this episode:⢠The origin and pivot o...
2025-05-261h 02
Winners Find a WayJon Peterson Game Plan for Wealth and NFL FinanceJoin Coach Trent as he welcomes NFL Wealth Manager and seasoned veteran, Jon Peterson, to the latest episode of Winners Find a Way. Recorded live at the NFL Combine in Indianapolis, this episode promises an insightful discussion at the prestigious Marriott hotel, accompanied by the vibrant ambiance of Connors Kitchen & Bar. Â Jon Peterson brings over three decades of experience as a trusted financial advisor, offering a unique perspective on the intricate money game within the realms of professional sports. But what sets Jon apart is his fascinating background â did you know he is the son of...
2024-03-0128 min
The Jon Gordon PodcastDorie Clark | The Power of ProgressWelcome to another empowering episode of Jon Gordon's Positive University Podcast! In this edition, our special guest is none other than Dorie Clark, the dynamic professor, acclaimed author, and mastermind behind achieving success in a world that's often noisy and crowded. Join us as we delve into the wisdom of Dorie Clark, who, with her strategic visioning and commitment to playing the long game, has carved out a niche for herself in the competitive landscape. In this episode, you'll gain insights into mastering the long game, setting and achieving goals for sustained success, and standing out from...
2023-12-0141 minThe Jon Gordon PodcastDorie Clark | The Power of ProgressWelcome to another empowering episode of Jon Gordon's Positive University Podcast! In this edition, our special guest is none other than Dorie Clark, the dynamic professor, acclaimed author, and mastermind behind achieving success in a world that's often noisy and crowded. Join us as we delve into the wisdom of Dorie Clark, who, with her strategic visioning and commitment to playing the long game, has carved out a niche for herself in the competitive landscape. In this episode, you'll gain insights into mastering the long game, setting and achieving goals for sustained success, and standing out from...
2023-12-0141 min
Chronic Pain Rewired with Posture Monster JonMeet a Mushroom Maestro - Eric Osborne w/ PsanctuaryMeet a Mushroom Maestro
Many people seeking healing find that spirituality and mysticism are a fundamental aspect of the psychedelic experience with psilocybin mushrooms. Indigenous peoples across the world have since time immemorial considered these mushrooms to be a sacrament that allows for direct communion with the divine aspects of reality. Those traditions are being reinvigorated and reinvented in the United States in modern form as a result of the Religious Freedom Restoration Act, which allows spiritual communities to operate using psilocybin mushrooms responsibly as a sacrament, and with considerable legal protection.
Today's guest on...
2023-07-261h 47
Chronic Pain Rewired with Posture Monster JonChronic Pain Rewired Teaser TrailerJoin me, Posture Monster Jon, as I start a new discussion about developing a set of psychedelic protocols for sufferers of chronic pain disorders. If youâd like to join the conversation, email me at ChronicPainRewired@gmail.com
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2023-06-2100 min
Search Engine Roundtable PodcastJaimie Clark On Google Product Reviews Update & Jon Clark On SEO For StartupsJaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In part one, I pinned Jaimie versus Jon in an SEO challenge - guess who won... Then in part two, we spoke about Jaimie and Jon Clark's career paths, in part three we talk about Jaimie Clark's professional career and growth...
2022-07-2518 min
Search Engine Roundtable PodcastJon Clark On Building An SEO Agency & Happy Employees and CustomersJaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In part one, I pinned Jaimie versus Jon in an SEO challenge - guess who won... Then in part two we spoke about Jaimie and Jon Clark's career paths and in part three we talk about Jaimie Clark's professional career and...
2022-07-1810 min
Search Engine Roundtable PodcastJaimie Clark and Jon Clark from Razorfish to New York Timeâs Wirecutter & Centerfield & Microsoft & NBC UniversalJaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies. In part one, I pinned Jaimie versus Jon in an SEO challenge - guess who won...
Jaimie and Jon met while doing SEO at Razorfish, so they are one of the few SEOs that met while on the job...
2022-07-0524 min
Mid-Credit Scene PodcastMid-Credit Minute: Let's Be Practical with Jon JohnsonMikes Clark and Pereira talk with designer Jon Johnson to chat about practical effects, matte paintings, and why we love Guillermo del Toro!!Follow Jon on Twitter & InstagramCheck out Jon's websiteFollow Mid-Credit Scene Podcast on our socials.Follow Mike Pereira on Twitter.Follow Michael R. Clark on Twitter and Instagram.Logo design by Bearface Design.Theme music is The Show Must Be Go by Kevin MacLeod.Mid-Credit Scene is proudly broadcast on Midtown Radio.Newsletter: https://midcreditscene.substack.com/.Email: midcreditscenepod@gmail.co...
2021-11-2411 minMid-Credit Scene PodcastEpisode 3: Jon Johnson on DesignMikes Clark and Pereira sit down with iconic Midtown graphic designer Jon Johnson, founder of Bearface Design and designer of the Mid-Credit Scene logo, to talk about design in the movies. We talk iconic movie posters, opening title sequences, and so much more! Plus, Jon has some great takes on movies he loves in our opening hot seat questions!Click here to see a thread with all the posters and designs we talked about. Follow Jon on Twitter & InstagramCheck out Jon's websiteFollow Mid-Credit Scene Podcast on our socials.F...
2021-11-1759 min
The Page 2 Podcast: An SEO PodcastAzeem Ahmad on SEO Salary Gaps, DEI in Marketing & Building a Digital Voice đ§ | Episode #75In the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmadâaward-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-rooted inequities in the marketing industry. With unfiltered insights and personal stories, Azeem challenges us all to rethink equity, visibility, and opportunity in digital marketing.đ In this episode:⢠How Azeem pivoted from sports journalism into SEO and digital marketingâ˘...
2021-04-281h 50
The Page 2 Podcast: An SEO PodcastDawn Anderson on NLP, Google's BERT & Learning SEO from Scratch đ§ | Episode #74In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industryâs most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey. We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If youâve ever wondered what makes Google's BERT tickâor what itâs like to learn SEO from the ground upâthis e...
2021-04-221h 37
The Page 2 Podcast: An SEO PodcastChima Mmeje on SEO Content Strategy, Topic Clusters & Building a Personal Brand from Nigeria đ | Episode #73In Episode 73 of the Page 2 Podcast, we talk with Chima MmejeâSEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incredible journey. She breaks down how to use topic clusters for scalable SEO growth, how to charge what you're worth, and how to build a powerful personal brand even when starting with nothing.đĄ In this episode:⢠How Chima tr...
2021-04-141h 21
The Page 2 Podcast: An SEO Podcastđ Kevin Indig on SEO Testing, Zero-Based Strategy & Scaling SEO at Shopify | Episode #72In Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership. In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing everything from scratchâtitle tags to templatesâto drive scalable, data-backed growth. We also explore the evolution of SEO careers, agency vs. in-house life, and building SEO experimentation frameworks that actually get t...
2021-04-091h 31
The Page 2 Podcast: An SEO PodcastFrom Aspiring Astrophysicist to SEO Leader: Alina Benny on Content Strategy & Global Career Growth đ | Episode #71Episode 71 of the Page 2 Podcast features Alina Benny, SEO and Content Lead at Nextiva. Alina shares her remarkable journey from engineering student and aspiring astrophysicist in India to leading global SEO strategy for a major SaaS brand. She opens up about breaking into the U.S. market, overcoming bias, and establishing herself as a content-driven growth marketer. This episode covers everything from content optimization and product-focused SEO to international career building and diversity in marketing.đ In this episode:⢠Alina's unexpected pivot from engineering to SEO⢠How she built authority with her LinkedIn profile and quan...
2021-04-071h 32
The Page 2 Podcast: An SEO PodcastSEO Podcasting Secrets, Career Insights & Digital Marketing Lessons with Hannah Bryce | Episode #70In this weekâs episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast.We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more.For our core topic, we discuss podcasting in SEO, what went into her de...
2021-03-291h 22
The Page 2 Podcast: An SEO Podcastđď¸ Publisher SEO Secrets & Editorial Strategy with Jaimie Clark (Wirecutter) & Christine Liang (NYT) | Episode #69https://page2pod.com - Episode 69 of the Page 2 Podcast features a dynamic double-header with Jaimie Clark, Head of SEO at Wirecutter, and Christine Liang, Director of SEO at The New York Times. They dive into their unique journeys in SEO, transitioning from agency roles into influential positions within two major publishing brands. Learn how they manage SEO strategy at massive scale, effectively collaborate with editorial teams, handle paywalls, and execute large-scale migrations.đŻ In this episode:⢠Career paths of Jaimie and Christine from agencies to publishing⢠Strategic insights for publisher SEO⢠How Wirecutter...
2021-03-221h 33
The Page 2 Podcast: An SEO PodcastWix SEO Myths, Platform Capabilities & Mordy Oberstein's SEO Journey | Episode #68Episode 68 of the Page 2 Podcast welcomes Mordy Oberstein, Head of SEO Branding at Wix and host of multiple SEO podcasts. Mordy shares his unconventional path from teacher to SEO leader and dives deep into Wix SEO, addressing common misconceptions about the platform. Discover the robust SEO tools available within Wix, the reality of SEO on hosted platforms, and how Mordy navigates his unique role bridging Wix and the broader SEO community.⥠In this episode:⢠Mordy's fascinating journey from teacher to Wix's SEO advocate⢠Dispelling common SEO myths about Wix⢠Powerful SEO features and custo...
2021-03-171h 26
The Page 2 Podcast: An SEO PodcastđŹ From Speech Pathology to SEO Podcasting: Daniel K Cheung's Inspiring Journey | Episode #67Episode 67 of the Page 2 Podcast welcomes Daniel K Cheung, SEO Team Lead at Prosperity Media and host of the "Make SEO Simple Again" podcast. Daniel shares his remarkable journey from speech pathology and wedding photography to becoming an influential voice in the SEO community. He discusses the reality of agency life, his swift rise in SEO, and what it takes to produce a successful podcast. Join us as we dive deep into podcasting tips, SEO career insights, and tackle real-world challenges in the digital marketing space.đ§ In this episode:⢠Danielâs transition from speech patholog...
2021-03-081h 35
The Page 2 Podcast: An SEO Podcastđ Geoff Atkinson on Scaling SEO for Massive E-Commerce Sites & Launching SaaS from Scratch | Episode #66https://page2pod.com - Episode 66 of the Page 2 Podcast features Geoff Atkinson, founder and CEO of Huckabuy and former SVP of Marketing at Overstock.com. Geoff unpacks his journey from ski racer to e-commerce executive, shares hard-earned lessons from building Overstockâs SEO engine, and breaks down how Huckabuy helps enterprises implement structured data, dynamic rendering, and Core Web Vitals solutions. If you've ever wondered how SEO operates at ridiculous scaleâor how to pivot a failing startup into a thriving SaaS brandâthis episode is packed with war stories and wisdom.âď¸ In this episode:
2021-02-231h 27
The Page 2 Podcast: An SEO Podcastđ Multilingual SEO & Cultural Content Strategy with Veruska Anconitano | Episode #65Episode 65 of the Page 2 Podcast welcomes Veruska Anconitano, a multilingual SEO expert and seasoned digital marketer. Veruska shares her incredible journey, beginning in Italy, transitioning to Google quality rating, and now running global SEO strategies for top international brands. She emphasizes the importance of cultural understanding in multilingual SEO and highlights common pitfalls companies face when localizing their content. Veruska also discusses the critical role of UX in multilingual marketing and offers actionable insights into creating culturally relevant and technically sound SEO strategies.đ In this episode:⢠The essentials of multilingual SEO and how to avoid...
2021-02-161h 32
The Page 2 Podcast: An SEO Podcastđ Technical SEO Mastery, Python Tips & Building Tech SEO Boost with Paul Shapiro | Episode #64Episode 64 of the Page 2 Podcast welcomes Paul Shapiro, Global Director of Technical SEO at CondĂŠ Nast and founder of Tech SEO Boost. Paul shares his incredible journey into technical SEO, from creating websites as a teenager to leading global SEO strategies for iconic brands like Wired, Vogue, and GQ. He opens up about building the renowned Tech SEO Boost conference, shares actionable insights on using Python for SEO, and explains how technical SEO is evolving as websites become more complex and data-driven.đ§ In this episode:⢠Paul's journey from psychology student to technical SEO expertâ˘...
2021-02-101h 34
The Page 2 Podcast: An SEO PodcastOptimizing Brand SERPs & Knowledge Panels with Jason Barnard (The Brand SERP Guy) | Episode #63Episode 63 of the Page 2 Podcast features Jason Barnard, known globally as "The Brand SERP Guy" and founder of Kalicube. In this captivating discussion, Jason shares his extraordinary journeyâfrom punk-rock bassist and blue cartoon dog to pioneering expert in Brand SERP optimization and knowledge panel management. He explains the importance of controlling what Google shows about your brand, how to establish trust through optimized brand SERPs, and practical strategies for mastering Google's knowledge graph. This insightful conversation also touches on personal branding, entrepreneurship, and Jasonâs colorful experiences in digital marketing.𧊠In this episode:⢠Jasonâs un...
2021-02-011h 28
The Page 2 Podcast: An SEO Podcastđ Mastering Enterprise SEO & App Store Optimization with Jackie Chu (Uber) | Episode #62In Episode 62 of the Page 2 Podcast, Jackie Chu, Global Lead of SEO Intelligence at Uber, shares her incredible journey through the tech SEO worldâfrom her start at small agencies to her current role managing global enterprise SEO strategies. Jackie reveals critical insights into app store optimization (ASO), shares advice on effectively managing SEO teams, and opens up about diversity, mentorship, and tackling imposter syndrome.đ In this episode:⢠Jackieâs career path from unpaid intern to Uber's Global SEO Intelligence Lead⢠Deep dive into App Store Optimization (ASO) and how it differs from traditional SEO⢠Effe...
2021-01-261h 35
The Page 2 Podcast: An SEO Podcastđď¸ Shopify SEO Content Strategy & Career Growth Insights with Kameron Jenkins | Episode #61Episode 61 of the Page 2 Podcast features Kameron Jenkins, SEO and Content Lead at Shopify, discussing her journey from agency life to leading content strategy at major tech brands. Kameron shares valuable lessons learned in team management, overcoming imposter syndrome, and effectively integrating SEO with content marketing. She emphasizes the importance of writing for users, not just search engines, and highlights practical strategies for improving content visibility through featured snippets and structured data. Kameronâs approachable style and real-world experience make this a must-listen episode for content marketers, SEO professionals, and anyone interested in elevating their digital presence.
2021-01-191h 24
The Page 2 Podcast: An SEO Podcastđ SEO Strategies for Nonprofits, Agency Insights & Career Wisdom with Mark Alves | Episode #60In episode 60 of the Page 2 Podcast, Mark Alves, SEO Manager at GMMB, shares his fascinating journey from volunteer webmaster to leading impactful SEO strategies for nonprofits and associations. Mark opens up about website migrations, analytics best practices, and the unique challenges of SEO in the nonprofit sector. He discusses how to build effective SEO processes, the importance of empathy in client relationships, and candidly addresses ageism in the SEO industry.đ In this episode:⢠Markâs path into SEO through usability and analytics⢠Practical advice for successful nonprofit SEO⢠Key differences in SEO strategies f...
2021-01-111h 35
The Page 2 Podcast: An SEO Podcastđ Ecommerce SEO Masterclass and Holiday Strategy Tips with Luke Carthy | Episode #59Episode 59 of the Page 2 Podcast features Luke Carthy, ecommerce consultant and founder of Afrodrops, sharing his remarkable journey from selling HDMI cables on eBay to becoming an ecommerce SEO expert. Luke dives deep into effective strategies for optimizing ecommerce sites, common pitfalls around holiday season optimization, and crucial post-holiday tactics, such as handling gift card strategies and returns. Luke also touches on entrepreneurship, his passion for improving customer experiences, and practical tips to boost online store performance.đ In this episode:⢠Lukeâs inspiring ecommerce journey from eBay seller to SEO expert⢠Key ecommer...
2020-12-261h 33
The Page 2 Podcast: An SEO Podcastđď¸Mastering Local SEO & Agency Growth with Claire Carlile | Episode #58In episode 58 of the Page 2 Podcast, we chat with Claire Carlile, founder of Claire Carlile Marketing, about her inspiring journey from teacher to agency owner. Claire opens up about her path to becoming a local SEO expert, tackling imposter syndrome, speaking at major conferences, and navigating the ups and downs of running a small boutique agency. From practical SEO tips for small businesses to insights on balancing work-life during challenging times, Claire provides a refreshingly honest perspective on what it truly means to succeed in the digital marketing world.đ In this episode:⢠Claireâs transiti...
2020-12-141h 26
The Page 2 Podcast: An SEO PodcastđŽ Local SEO Mastery, Gaming, and Diversity in SEO with Amanda Jordan | Episode #57In episode 57 of the Page 2 Podcast, we're joined by Amanda Jordan, Director of Local Search at Locomotive. Amanda shares her fascinating journey into local SEO, starting from auditing Yellow Pages ads to becoming a respected voice in the industry.She dives deep into local SEO strategies, discusses common challenges like spam reporting, and highlights the critical importance of content quality in local rankings. Additionally, Amanda opens up about diversity in the SEO community and her impactful work with United Search to promote underrepresented speakers. Plus, we discuss gaming, parenthood, and managing work-life balance during the p...
2020-12-071h 14
The Page 2 Podcast: An SEO Podcastđ Mastering Website Migrations & Agency SEO Tips with Helen Pollitt | Episode #56In episode 56 of the Page 2 Podcast, we chat with Helen Pollitt, Founder of Arrows Up, about her journey through SEO, digital marketing, and becoming an agency owner. Helen shares honest insights from her career path, including early SEO mistakes, the realities of launching her own agency, and crucial lessons learned from managing over 50 website migrations. We discuss critical SEO migration strategies, common pitfalls, the importance of redirects, and how to effectively navigate internal agency challenges.𧊠In this episode:⢠Helenâs journey from debt collection to digital marketing⢠Real stories of SEO learning curves and early...
2020-11-241h 23
The Page 2 Podcast: An SEO Podcastđ SEO Automation, Python & Entrepreneurship: Hamlet Batista's Inspiring Journey | Page 2 Podcast đď¸In this special episode of the Page 2 Podcast, we talk to Hamlet Batista, founder and CEO of RankSense, about his remarkable journey from the Dominican Republic to becoming a leading voice in SEO automation and Python. Hamlet shares his experiences of building successful businesses, overcoming setbacks, and why automation is critical for scaling SEO strategies. He dives deep into the benefits and limitations of Python in SEO, shares actionable insights on how to start automating your workflows, and emphasizes the power of empathy in client relationships.đ In this episode:⢠Hamletâs entrepreneurial journey f...
2020-11-161h 23
The Page 2 Podcast: An SEO PodcastđĽ Ecommerce SEO & Personal Branding Secrets with Kristina Azarenko | Page 2 Podcast đď¸On this episode of the Page 2 Podcast, we're joined by ecommerce SEO specialist and founder of Marketing Syrup, Kristina Azarenko. Kristina shares her fascinating journey from Belarus to Canada, transitioning from debt collection to SEO, and ultimately launching her own successful business. We dive into her love for ecommerce SEO, managing technical challenges, and why she believes planning and clear documentation are key to SEO success. Kristina also talks about her popular "45-Day SEO Challenge" course, the power of personal branding, and shares insightful tips for holiday SEO strategy.đĽ In this episode:⢠Kristina's transition from l...
2020-11-091h 26
The Page 2 Podcast: An SEO Podcastđ B2B SEO, Halloween, and Red Hat Real Talk with Jairus Mitchell & Jennifer Calogero - Episode #53In this Halloween special of the Page 2 Podcast, we welcome two powerhouse guests from Red Hat: Jairus Mitchell and Jennifer Calogero. Itâs a fun, candid, and deep dive into B2B SEO, internal advocacy, technical challenges, and the hilarious chaos that is Halloween parenting. We cover the evolution of websites, whether SEOs really need to know Python, and why building relationships is more important than knowing every ranking factor. With a strong tag-team dynamic, this episode delivers insight and laughs in equal measure.đŹ In this episode:⢠Why technical SEO deserves more respect in product...
2020-11-021h 22
The Page 2 Podcast: An SEO PodcastđŻ Joe Hall on Technical SEO, Personal Branding and Surviving Impostor Syndrome in SEOIn Episode 52 of the Page 2 Podcast, technical SEO veteran Joe Hall of Hall Analysis joins Jacob Stoops and Jeff Louella for a refreshingly candid deep dive into the SEO industry. From his early days in web development to running his own consulting business, Joe shares the behind-the-scenes realities of agency vs. freelance life, SEO implementation struggles, and his evolution as both a strategist and a brand. We also explore his take on personal branding, client psychology, imposter syndrome, and how success in SEO is rarely about having all the answersâand often about how you pres...
2020-10-261h 27
The Page 2 Podcast: An SEO PodcastđŚ SEO in a Pandemic: Behind the Scenes of the Page 2 Podcast Season 3 Premiere - Episode #51Season 3 of the Page 2 Podcast kicks off with an introspective look into life, SEO, and resilience. Hosts Jacob Stoops and Jeff Louella open up about navigating COVID-era layoffs, landing at Wirecutter and The New York Times, surviving agency cuts, and the decision to keep the podcast alive. They share whatâs new this seasonâincluding YouTube expansion, going back to their interview roots, and a preview of amazing SEO guests to come. This isnât just another SEO podcast episodeâitâs real, raw, and honest about what it's like to be an SEO through chaos.đ§ In this...
2020-10-2034 min
The Page 2 Podcast: An SEO Podcastđą Scaling Local SEO & Gardening Ambitions: Dan Leibsonâs SEO Vision for the Future đIn this milestone 50th episode of the Page 2 Podcast and the Season 2 finale, weâre joined by Dan Leibson, VP of Search at Local SEO Guide. Dan opens up about his path from early internet bulletin boards and a political science background to leading SEO strategy for major brands. Beyond SEO, Dan shares his love for gardening, his goal to retire by 45, and the challenges of growing an agency from two to fifteen people. We also dive deep into scaling local SEO, building team infrastructure, avoiding automation pitfalls, and what really moves the needle in local rankings.
2020-04-281h 33
The Page 2 Podcast: An SEO Podcast𧾠From Algorithms to Empathy: Jessica Levensonâs Guide to SEO Leadership & Content Strategy - Episode #49On this episode of the Page 2 Podcast, we speak with Jessica Levenson, Head of Digital Strategy and SEO at NetSuite. Jessica shares how she blended a background in computer science and math with a passion for writing and strategy. We discuss her progression from front-end developer to SEO leader, building SEO teams, and developing enterprise content strategies that convert. We also explore the importance of empathy in SEO, particularly when leading teams and navigating cross-functional relationships. Plus, she opens up about managing life, work, and parenting during the COVID-19 pandemic.𧾠In this episode:...
2020-04-201h 45
The Page 2 Podcast: An SEO Podcastđ From Cairo to Code: Areej AbuAli on Diversity, Tech SEO & Leadership ⨠- Episode #48In this episode of the Page 2 Podcast, we sit down with Areej AbuAliâSEO Manager at Zoopla and founder of Women in Tech SEO. From growing up in Egypt to launching one of the industry's most impactful communities, Areej shares her personal journey, her transition from agency to in-house, and her passion for technical SEO. We discuss her experience leading a sold-out all-women conference just days before the COVID-19 lockdown, her take on representation in the industry, and why implementation is the hill sheâll die on. Her insights are candid, powerful, and exactly what this industry needs...
2020-04-061h 14
The Page 2 Podcast: An SEO Podcastđď¸ From eBay to Agency Founder: Bill Sebaldâs SEO Journey đIn this episode of the Page 2 Podcast, we dive into the origin story of Bill Sebald, founder and partner at Greenlane. From selling CDs on eBay in the â90s to becoming an agency leader and adjunct professor, Bill shares how he built a career in SEO long before it was mainstream. We explore the early days of digital marketing, scaling a boutique agency, building the right team, and the philosophy behind effective SEO reporting. Plus, we touch on leadership during the COVID-19 crisis and how SEOs can sharpen their communication and insight-delivery skills.đ§ In this episod...
2020-03-311h 40
The Page 2 Podcast: An SEO Podcastđľ From Turntables to Technical SEO: Lily Ray on Building SEO Trust, E-E-A-T, and Empathy at ScaleIn Episode 46, Jacob Stoops and Jeff Louella sit down with Lily Ray, Director of SEO at Path Interactive, to discuss her journey from a tech-driven childhood to becoming one of SEOâs most recognized and respected voices. Lily shares how her early exposure to HTML, a pivot from law school, and her creative background as a DJ led her into digital marketing. The conversation covers building client trust, agency life, COVID-era SEO challenges, and how empathy plays a central role in her strategy.đ§ In this episode: ⢠How Lily's tech family and music background shaped he...
2020-03-231h 09
The Page 2 Podcast: An SEO PodcastHow Luke Davis Turned Blogging, Music, and HTML into a Career in SEO - While Navigating Diversity in the Industry - Episode #45In Episode 45, The Page 2 Podcast welcomes Luke Davis, SEO Executive at Adzooma, to unpack how his early passion for music and blogging led to a self-taught career in SEO. Luke shares how coding in front-page HTML and launching a hip-hop blog laid the foundation for his digital marketing journey. He also gets candid about his struggles breaking into the field, including the culture shock of moving from the UK to the US and the realities of being a Black professional in a predominantly white industry.đŻ In this episode:⢠From record label blogging to SEO execut...
2020-03-171h 25
The Page 2 Podcast: An SEO Podcastđ§ JavaScript SEO, Site Migrations & Rendering Fixes with Bartosz GĂłralewicz (Onely) - Episode #44In Episode 44 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Bartosz GĂłralewicz, founder of Onely and co-founder of Elephate, to explore his bold and boundary-breaking path in SEO. From his roots in black hat affiliate marketing to building Polandâs first white hat SEO agency and pioneering JavaScript SEO research, Bartosz has earned his rep as one of the most technical minds in the business.đĽ Inside this episode: ⢠How helping his wifeâs photography site sparked a wild career in SEO⢠The rise and fall of link networks...
2020-03-091h 16
The Page 2 Podcast: An SEO Podcastđ From Nicaragua to the Global StageâAleyda Solis Shares Her Remarkable Journey From Systems Engineer to One of SEOâs Most Recognizable Voices - Episode #43In Episode 43, Jacob Stoops and Jeff Louella sit down with international SEO consultant, speaker, author, entrepreneur, and YouTuber Aleyda Solis. Known for her YouTube series Crawling Mondays and her work as the founder of Orainti and Remoters.net, Aleyda discusses how her studies led her to become a web designer which eventually led her to SEO, going from agency to in-house to becoming an independent consultant, founding and managing her businesses, building her personal brand, public speaking, keeping up with her hectic schedule, why she loves travel (and food), and so much more.đĽ What youâll hea...
2020-03-021h 39
The Page 2 Podcast: An SEO Podcastđ From Teaching to Technical SEO: Natalie Arney on Career Pivots, Mental Health, and Punching Above Your Weight - Episode #42In Episode 42 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella welcome Natalie Arney, a Brighton-based digital marketing and SEO consultantâand speaker at the upcoming BrightonSEO. Natalie shares her inspiring journey from the classroom to client meetings, detailing how burnout led her to pivot careers and discover a natural fit in SEO.⨠Inside the episode: ⢠From business teacher to digital strategist: how teaching skills translate to SEO⢠Agency vs. in-house SEOâwhat she learned on both sides⢠Finding your voice in copywriting, content strategy, and technical SEO⢠What it's like living...
2020-02-241h 37
The Page 2 Podcast: An SEO Podcastđ´ From Bike Shop to SEO DirectorâJason White Talks Local Search, Enterprise Challenges, and Data-Driven Growth - Episode #41In Episode 41 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella chat with Jason White, Director of SEO at PMG, a leading digital agency headquartered in Fort Worth. Jason shares his unique path from working in a bike shop to becoming a respected SEO leader at a global scale. We dive into the nuance of local SEO, navigating massive enterprise organizations, the quirks of SEO data, and the importance of soft skills when collaborating with devs and stakeholders.đ Inside the episode: ⢠How eBay sales sparked Jason's SEO journey⢠Working in-house vs. agency li...
2020-02-181h 31
The Page 2 Podcast: An SEO Podcastđ Garrett Mehrguth on Discoverability, Scaling Directive, and Why the Best SEOs Know Business First - Episode #40In Episode 40 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Garrett Mehrguth, the fiery and fearless founder of Directive, a global search marketing agency. From slinging $5 services on Fiverr to landing clients like Allstate, Garrett shares his no-BS take on what it really takes to succeed in SEOâand why the best practitioners donât just master keywords, but also speak fluent business.đĽ Inside this episode: ⢠Garrettâs unusual journey from college soccer captain to Fiverr all-star to SEO CEO⢠The founding and scaling of Directiveâvision, values, and velocityâ˘...
2020-02-101h 15
The Page 2 Podcast: An SEO Podcastđ§ From Copywriter to SEO LeaderâCarolyn Lyden on Solopreneurship, Local SEO, and Speaking Up for Change - Episode #39In Episode 39 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella talk with Carolyn Lyden, President and Lead SEO at Search Hermit, about her unconventional path from English major to data-driven marketer. Carolyn shares how copywriting led her into SEO, why itâs easier to train a writer in SEO than the reverse, and how her passion for helping small and women-owned businesses sparked the launch of her consultancy.𧊠Inside this episode: ⢠How Carolyn evolved from AIM-obsessed kid to professional copywriter to SEO strategist⢠What itâs really like doing SEO for niche industries...
2020-02-031h 32
The Page 2 Podcast: An SEO Podcastđ From BBC Journalist to SEO Thought LeaderâAndrew Cock-Starkey on Community Building, Client Wins, and Staying Curious - Episode #38In Episode 38 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Andrew Cock-Starkey, better known online as Optimiseyâa freelance SEO consultant, educator, and the creator of one of the most active local SEO events in the UK.Andrewâs SEO journey is anything but traditional. He started as a broadcast journalist at the BBC, focusing on cricket and football (the British kind), and slowly fell in love with content optimization and user behavior through real-time headline testing. That spark led him through web editing, running the Marylebone Cricket Clubâs digital presence, and ev...
2020-01-271h 18
The Page 2 Podcast: An SEO Podcastđ§ Martha van Berkel on Innovating with Schema, Scaling Structured Data, and Future-Proofing SEO for Voice, Chat, and AI - Episode #37In Episode 37 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Martha van Berkel, CEO and co-founder of Schema App, to unpack the strategic power of structured dataâand what it really takes to get it implemented at scale.We talk about her background in mathematics and engineering (she also attended the MIT Sloan school of management) to her early days building global programs at Cisco to launching Schema App alongside her husband, Martha shares a riveting origin story of ambition, frustration, and bold innovation. Her mission? Make SEOs the hero by...
2020-01-201h 12
The Page 2 Podcast: An SEO Podcastđ Ian Howells on Building Affiliate Empires, Private SEO Communities, and Why the Basics Still Matter - Episode #36In Episode 36 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella are joined by the ever-resourceful Ian Howells, co-founder of Traffic Think Tank and veteran of both the affiliate grind and enterprise SEO world. From his humble beginnings building websites in high school to monetizing adult content and online poker (yep, really), Ian shares how those early experiences evolved into a career spanning in-house leadership roles, agency pivots, and the creation of one of the SEO industryâs most respected private communities.đ Inside this episode: ⢠How Ian learned to monetize the web at 17âand...
2020-01-131h 25
The Page 2 Podcast: An SEO Podcastđď¸ Sarah McDowell on SEO Career Curveballs, Podcasting Hustles, Implementation Psychology, and Owning Your Voice in the Industry - Episode #35In Episode 35 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella chat with Sarah McDowell, SEO Specialist at Likemind Media and co-host of the SEO SAS Podcast. From the dance studio to agency link building, from founding a solo business to launching one of the few female-led SEO podcasts, Sarahâs journey is anything but conventionalâand itâs full of wisdom.This episode covers: ⢠How Sarah broke into SEO from a background in dance⢠Her path across agencies, in-house roles, and eventually entrepreneurship⢠The reality of running your own agencyâand what brought he...
2020-01-021h 08
The Page 2 Podcast: An SEO Podcastđ Casie Gillette on Bartending to MozCon, Building SEO Teams, Client Curveballs, and Owning Your Story - Episode #34In Episode 34 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Casie Gillette, Senior Director of Digital at KoMarketing, to unpack an inspiring, hilarious, and unfiltered journey through SEO. Casie shares how handing out flyers for an online dating site led her to SEO, how she boomeranged back to KoMarketing after going in-house, and why building strong teams, processes, and relationships has been the key to everything.Youâll hear: ⢠How Casie got her first SEO job with zero experience (and why she never looked back)⢠Agency vs. in-house...
2019-12-2357 min
The Page 2 Podcast: An SEO Podcastâď¸ Patrick Stox on Technical SEO Mastery, Speakable Markup, Ahrefs Product Insights, and Why the Basics Still Win - Episode #33In Episode 33 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella talk shop with Patrick StoxâProduct Advisor at Ahrefs, co-moderator of the TechSEO subreddit, and a foundational voice in the technical SEO world.Patrick shares his journey from a self-taught developer to leading SEO voices at IBM and now Ahrefs, where heâs shaping tools used by thousands across the industry. Youâll get practical advice on scaling implementation, structured data, machine learning, Edge SEO, and why the best SEOs aren't chasing trendsâbut refining fundamentals.đŻ In this episode: ⢠Why Patrick believes great...
2019-12-161h 21
The Page 2 Podcast: An SEO Podcastđ ď¸ Ashley Berman Hale & Jamie Alberico on Tech SEO, Impostor Syndrome, Roller Derby, and Building a Kinder Industry - Episode #32In Episode 32 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella are joined by not one but two legendary voices in technical SEO: Ashley Berman Hale, Director of Technical SEO Consulting at Deepcrawl, and Jamie Alberico, JavaScript SEO consultant and founder of Not a Robot.This episode is less of an interview and more of a roundtable therapy session mixed with sharp SEO insights, hilarious origin stories, mental health advocacy, and a call to make the SEO industry more humanâwithout losing its edge.đŻ Whatâs inside: ⢠Ashley and Jamieâs unique (and very rel...
2019-12-111h 18
The Page 2 Podcast: An SEO PodcastđĄ Angela Bergmann on Building a Career from WordPress, Mastering Structured Data, and the Secret Sauce of Agency SEO - Episode #31We chat with Angela Bergmann, Senior SEO Strategist at Advance Local and fellow Ohioan!Angela shares what itâs like being one of the few SEOs who loves agency life, what sheâs learned from speaking at WordCamps across the Midwest, and how structured data became her unexpected superpower.đŻ In this episode: ⢠Why Angela left WordPress development for SEOâand never looked back⢠Advice for public speaking newbies and the power of breaking down basics⢠Her approach to schema, when structured data actually works, and why reporting is still a pain⢠The reali...
2019-11-251h 33
The Page 2 Podcast: An SEO Podcastđ Alicia Anderson on Freelance Freedom, Page Speed Skepticism, Mythological SEO, and Why Teaching Is the Real Secret to Buy-In - Episode #30In Episode 30 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella welcome Alicia Anderson, former SEO leader at WebMD and Hipcamp, now thriving as a freelance SEO and PhD candidate in Mythological Studies (yes, you read that right).Alicia brings a refreshingly real look into the mental load of SEO careers, how burnout shaped her journey, and why educationânot just executionâis what actually moves the needle in organizations.Youâll hear: ⢠Why Alicia left the corporate grind to freelance and pursue a PhD in myths⢠Her full-circle SEO journeyâfrom copywriting content mill...
2019-11-181h 30
The Page 2 Podcast: An SEO Podcastđ Kelly Stanze on Holiday SEO Chaos, Q4 Content Strategy, Getting Laid Off, and Building a Career at Hallmark - Episode #29In Episode 29 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Kelly Stanze, SEO Specialist at Hallmark, for a timely deep dive into seasonal SEO, career pivots, mental health, and what itâs really like optimizing for the holidays at a brand known for owning the season.Kelly shares how she went from social media to SEO, rebounded from an early layoff, and found her stride working in-house at Hallmarkâwhile juggling agency experience, freelance side gigs, and the joys of raising a toddler (with 26 pets!).đŻ What youâll hear: ⢠How ge...
2019-11-111h 22
The Page 2 Podcast: An SEO Podcastđ§ Martin Splitt on Googleâs Inner Workings, JavaScript SEO Myths, Search Console Rendering Errors, and Magic Tricks with the Webâs Favorite Developer Advocate - Episode #28In Episode 28 of The Page 2 Podcast, hosts Jacob Stoops, Jeff Louella, and guest co-host JR Oakes sit down with Martin Splitt, Developer Advocate at Google, for a wide-ranging and deeply transparent discussion on how search really works, the limits of Googleâs communication, and the complexity behind âsimpleâ answers in SEO.This episode delivers: ⢠Martinâs journey from developer burnout to Googler to public-facing web platform advocate⢠The truth behind SEO errors in Search Consoleâespecially âOtherâ and âRedirectâ errors⢠The myth of SEO autopilot, broken rendering, and JavaScript horror stories⢠AMP: Googleâs real position, per...
2019-11-041h 16
The Page 2 Podcast: An SEO Podcastđť Simon Cox on Legacy SEO, Replatforming Chaos, Building the HSBC SEO Team, and the Joy of Model Railways - Episode #27In Episode 27 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella welcome British technical SEO legend Simon Cox for a wide-ranging conversation that spans nearly three decades of SEO, web development, corporate bureaucracy, and personal reinvention.Simon reflects on his journey from art school and graphic design to hand-coding HSBCâs first global site in Notepadâbefore âSEOâ was even a term. He shares stories about building the bankâs first SEO team, fighting for implementation in a regulated industry, surviving a platform migration gone wrong, and eventually walking away to start a boutique freelance business with his w...
2019-10-281h 10The Page 2 Podcast: An SEO Podcastđ Season 2 Premiere! Jacob Stoops and New Co-Host Jeff Louella Talk Podcasting Realities, BrightEdge âAutopilotâ Claims, and Why SEO Still Needs Humans - Episode #26Welcome back! The Page 2 Podcast returns for Season 2 with a fresh format, new voice, and a massive lineup of upcoming guests. In this launch episode, host Jacob Stoops is joined by Jeff Louellaâlongtime SEO technologist and platform engineer at Search Discoveryâto preview whatâs coming this season, reflect on what worked (and didnât) in Season 1, and weigh in on the latest news shaking up the SEO world.đĽ What youâll hear: ⢠Why Jacob added a co-host and how podcasting really works behind the scenes⢠A look back at mistakes, growth, and gratitude from Season 1
2019-10-211h 06
The Page 2 Podcast: An SEO Podcastđď¸ Ross Hudgens on Scaling Siege Media, Building a Video Strategy & Surviving the SEO Rollercoaster - Episode #25In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens, Founder and CEO of Siege Media. We cover his beginnings in the SEO world centering around link building around the time of the Penguin update, how he went from beginning his career on the corporate side to founding his own company, the challenges of being a business owner and entrepreneur. We also discuss the Siege Media video content strategy, how their amazing studio and video production quality comes together, if he ever feels any pressure being the face of most of the...
2019-09-0954 min
The Page 2 Podcast: An SEO Podcastđ From Army PsyOps to Enterprise SEO: JP Sherman on Search Experience, Site Search & Surviving the Brain Ghosts - Episode #24In this episode, we talk with JP Sherman, Enterprise Search & Findability Manager at Red Hat â the worldâs open source leader. Iâve always said that this podcast is primarily about telling the winding stories of where SEOâs come from and this episode may be the greatest example of that yet.đď¸ In this episode:How JP transitioned from Army PsyOps to building enterprise search strategiesThe power of internal site searchâand why most SEOs ignore itMeasuring search quality with metrics like CTR, time-to-task, and result relevanceUsing site search to surface content gaps and refine UXEvangelizing SEO internally...
2019-08-211h 21
The Page 2 Podcast: An SEO PodcastđĽ Jenny Halasz on Mental Health, SEO Leadership, and Building an Ethical Career in Digital Marketing - Episode #23In this episode, we talk with Jenny Halasz, Founder and President of JLH Marketing about her powerful and deeply personal journey through the SEO worldâcovering everything from affiliate marketing in the early 2000s to leading enterprise-level SEO teams, overcoming toxic work environments, and becoming a solo consultant and mentor.đď¸ In this episode:How Jenny accidentally got into SEO and rose to VP of Search StrategyWhat really happened during her time at WebSourced and AcronymBalancing career ambition with mental health and motherhoodHer take on being a woman in SEOâand why she speaks up for othersWhy implement...
2019-07-311h 19
The Page 2 Podcast: An SEO Podcastđą From WordPress to Whiteboard: Niki Mosier on Technical SEO, Local Wins, and Building a Better Industry - Episode #22In this episode, I talk with Niki Mosier, Technical SEO Manager at Seer Interactive. Niki dives into the human side of SEOâempathy, collaboration, and communityâand what it really means to navigate the industry with integrity and curiosity.We discuss:Her shift from content and social to technical and local SEOThe Google My Business nightmare that suspended 800 listingsStrategies for working with developers instead of against themHow being vulnerable builds better client and team relationshipsSpeaking at Shine Bootcamp and empowering women in SEOWhy SEO Twitter is both amazing and toxicThe Denver SEO gardening club đżAnd yes⌠how Super...
2019-07-0958 min
The Page 2 Podcast: An SEO Podcastđď¸ From Drummer to Director: Brian Gormanâs Journey from Teaching Music to Leading SEO at Go Fish Digital - Episode #21In this episode of The Page 2 Podcast, Jacob Stoops chats with Brian Gorman, SEO Director at Go Fish Digital, about his unorthodox entry into digital marketingâfrom a freelance musician and music teacher to a backlink penalty removal specialist and beyond. Inside the episode:Brianâs SEO origin story: From chords to crawlsLessons learned removing manual penalties at scaleHow content consolidation drove 120% YoY blog growth301 vs 302: the law firm fix that saved thousands in trafficHis first SEO panel experience and dealing with impostor syndromeWhy technical SEO feels like âboots on the groundâ workThe power of mentorship and agenc...
2019-06-181h 08
The Page 2 Podcast: An SEO Podcastđ From Social to Search: Jennifer Wrightâs Rise as a Technical SEO & Voice for Inclusion - Episode #20In this episode, I talk with Jennifer Wright, Technical SEO Associate at Go Fish Digital. We talk about how she went from social media to SEO, why SEO is like golf, how she helped one of her clients go from no visibility to ranking for huge search volume phrases by filling content gaps, how she was able to help another client rank for a highlight competitive âvanity phrase,â some advice sheâs gotten while dealing with impostor syndrome when considering speaking at conferences, the womenâs empowerment movement currently taking place in SEO and other industries, as well as her love...
2019-06-031h 01
The Page 2 Podcast: An SEO Podcastđ§ Want to Launch a Podcast? Hereâs Everything We Wish We Knew Before Starting - Episode #19In this episode of the Page 2 Podcast, we are doing a special edition crossover with some of my Search Discovery colleagues! Myself, Tim Wilson and Michael Helbling of the Digital Analytics Power Hour podcast, as well as Noah Omri Levin who runs the Digital Marketing Life podcast decided to collaboration and share our experience with getting a podcast off the ground and making it successful. We talk about all kinds of topics including: Why we all started podcastsâand the realities that came with itHow to choose your podcast format, equipment, and softwareTips for podcast branding and episode str...
2019-05-101h 18
The Page 2 Podcast: An SEO Podcastđ§ JR Oakes on Technical SEO, Learning by Fire, and Keeping Clients from Nuking Traffic - Episode #18In this episode, we chat with JR Oakes, Senior Director of Technical SEO Research at Adapt Partners and part of the thriving SEO community in Raleigh, North Carolina. JR shares stories of success, catastrophic mistakes, high-stakes migrations, and how a single rogue noindex tag nearly wiped out millions in traffic.We talk about how he went from a career as an architectural glass designer to a developer, then an SEO, and then a technical SEO. We also talk about how he got involved setting up the Beer and SEO meetup group in Raleigh as well as his...
2019-04-191h 25
The Page 2 Podcast: An SEO Podcastâ ď¸ Google Quietly Kills rel="next" & rel="prev" â What It Means for SEO Strategy - Episode #17In this episode, I go on a rant about Google's decision to retire the Rel=Next & Prev tags, which they announced on Twitter. Google went and did it - they forced me to quote Spider Man! Argh! In this episode:The Twitter thread that exposed Google's pagination pivotWhy the sudden removal of rel next/prev was irresponsibleHow this affects large sites, eCommerce pagination, and indexing equityGoogle's confusing advice to "use a view-all page" đ¤ŻWhat SEOs should learn: always test, never assumeHow to communicate these rapid shifts to clients and stakeholdersđĽ Whether you're deep in technical SEO or...
2019-03-2218 min
The Page 2 Podcast: An SEO Podcastđ§ From Copywriter to Consultant: Tom Rayner on SEO Strategy, Industry Challenges & Speaking Out - Episode #16In this episode, we talk with Tom Rayner, Digital Marketing & Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at Yando. Tom is my first interviewee across the pond and is based in London! Who-hoo! So get ready for what I think is a really valuable and informative conversation as we tell Tomâs SEO story.We discuss:Transitioning from copywriting to SEO strategyWhy SEO still feels like an afterthought in many marketing orgsHow to measure and report non-branded SEO impactOvercoming impostor syndrome as an SEOWhat âperformance-based SEO pricingâ looks like in the real worldC...
2019-03-211h 25
The Trust Factor RadioJon Clark - Partner at Moving Traffic Media on Digital Marketing For Start UpsIn this episode, host Neil Howe talks to Jon Clark, managing partner at Moving Traffic Media about utilizing outside digital marketing expertise to save time in hiring and training for fast-moving startups.One of the many problems startups face is not having the right staff to do a job and the time it takes to go through the hiring process and train a staff member to perform essential digital marketing tasks can sometimes be too slow for fast moving startups. Moving Traffic Media have been able to handle the digital marketing needs with experienced teams to...
2019-03-1838 min
The Page 2 Podcast: An SEO PodcastđĽ From Freelance to Founder: Janet Bartoli on Building SEO Teams, Scaling Enterprise & Staying Sane - Episode #15In this episode, I talk with Janet Bartoli, Managing Partner, Strategic SEO Lead, and SEO Educator at Strategy Rework â a company dedicated to helping in-house SEOâs become successful. If youâve ever battled impostor syndrome, struggled to communicate value, or wondered how to price your SEO servicesâthis oneâs for you.Janet has been doing SEO since the early 2000âs and has basically done everything from In-House, to Agency, to Consulting, to Speaking, and to educating. We talk about what itâs like to be the lead client-facing SEO across all major accounts, what itâs like to lead a...
2019-03-131h 17
The Page 2 Podcast: An SEO Podcastđ How Nick Eubanks Scaled an SEO Empire â From Side Hustle to $30K Minimum Contracts - Episode #14In this episode, I talk to Nick Eubanks, Founder and CEO at From the Future and Co-Founder of Traffic Think Tank. Outside of being a damn good SEO, Nick is an entrepreneur who started his first company by 19 and sold his first company at 24. We talk about what itâs like to run a business at such a young age and how to deal with the pressure that can lead to. We talk about his inspiration for starting Traffic Think Tank. We get deep into SEO and talk about why he chose to make $30,000 his minimum engagement, talk about ho...
2019-03-0759 min
The Page 2 Podcast: An SEO Podcastđś Samantha Mayer on Finding Her SEO Voice Through Content, Retail Data, and the âGet Toâ Mindset - Episode #13In Episode 13 of The Page 2 Podcast, host Jacob Stoops chats with Samantha Mayer, SEO Manager at Search Discovery, about her unexpected path from Apple retail floors to leading SEO strategy at one of the most data-focused agencies in the country. Sam shares how she leveraged experiences in content, analytics, and even in-store merchandising to build a powerful, content-first SEO approach.This episode explores: ⢠The transition from journalism grad to Apple retail to Anthropology to SEO⢠How on-site search data became her SEO superpower⢠Why âyellow dressesâ taught her to think like a merchandiser and strateg...
2019-02-271h 19
The Page 2 Podcast: An SEO Podcastđď¸ Dan Eng on RevZilla, Agency Life, SEO Burnout, and Reclaiming Confidence in a Fast-Paced Industry - Episode #12In this episode, I speak with Dan Eng, SEO Manager at Revzilla, a brand that has been referred to as "the Zappos of motorcycle gear" by the Chicago Tribune. Before ultimately getting into SEO, Dan was an SAT Math teacher, an insurance salesman, a copywriter, and many other things. We talk about how he crisscrossed the country from New York to Jersey to San Francisco to Philly and finally to Delaware. We also talk agency vs. in-house, fighting bouts of impostor syndrome, and much more.Dan reflects on his SEO career from freelancing, teaching at NYU, surviving a...
2019-02-261h 27
The Page 2 Podcast: An SEO Podcastđ Matt Osuch on Scaling SEO Across IGN, PCMag, Everyday Health, and How to Balance It All as a Leader, Developer, and Dad - Episode #11In Episode 11 of The Page 2 Podcast, host Jacob Stoops sits down with Matt Osuch, VP of Audience Development and SEO at Ziff Davis, to discuss what itâs like optimizing and leading SEO strategy across some of the biggest publishers on the internetâincluding IGN, Mashable, PCMag, What to Expect, and more.Matt shares a deeply honest look into how he started in development, discovered SEO by accident, and scaled his career across startups, agencies, and publisher powerhouses. From dev-SEO collaboration and internal tools to team accountability and recovering from devastating personal challenges, Matt brings vulnerability, technical expe...
2019-02-131h 34
The Page 2 Podcast: An SEO PodcastđŚ Joanna Galysh on Amazon SEO, Finding Her Voice, and Building a Career Through Curiosity and Confidence - Episode #9In this episode, I chat with Joanna Galysh, Amazon Strategist at Marketplace Strategy and my former colleague at Sapient Razorfish. Joanna is a really great young female SEO, and someone who I feel has almost gone Inception in the sense that sheâs gone from SEO which at itâs heart is optimizing for search engines, to becoming an Amazon SEO â which is optimizing for a search engine that can be found within another search engine, which is JUST fascinating to me. We talk about how to optimize for Amazon, as well as ways to diversify your SEO skillset, how to...
2019-01-301h 28
The Page 2 Podcast: An SEO Podcastđ¤ Margie Stahl on Journalism, Voice Search, and the Hard Lessons that Shape an SEO Leader - Episode #8In this episode, I chat with Margie Stahl, SEO Supervisor at Publicis Sapient, and my former colleague at Sapient Razorfish. Margie has grown into an amazing young SEO and content strategist. We talk about how she parlayed her collegiate education at THE Ohio State University, where she studied journalism with the hopes of being a crime reporter, into PR, copywriting, and how she eventually became a full-time SEO strategist. We get into transitioning from a content background into SEO strategy, why learning tech even if itâs not your primary strength can be important, the challenges of being a fe...
2019-01-281h 12
The Page 2 Podcast: An SEO Podcastđ§ Jeff Louella on Technical SEO Mastery, Redirects, Developer Empathy, and Learning by Doing - Episode #7In Episode 7 of The Page 2 Podcast, host Jacob Stoops reconnects with Jeff Louella, longtime technical SEO, web dev veteran, and currently Senior Technical SEO Manager at Search Discovery. Jeff shares the full story of how he transitioned from electronics retail and early web design into one of the most respected SEO technologists in the industry.đ In this episode: ⢠The wild early days of web development and LiveWire scripting⢠How Jeff accidentally broke 20 websites with an infinite loopâand why failure matters⢠His biggest technical SEO win: recovering $11M in lost revenue through pure implementation⢠Redirects, re...
2019-01-251h 35
The Page 2 Podcast: An SEO Podcastđť Nik Ranger on Music, Site Structure, Hreflang Pitfalls, and Leading with Empathy in SEO - Episode #6In Episode 6 of The Page 2 Podcast, host Jacob Stoops speaks with Nik Ranger, a Melbourne-based SEO specialist, violinist, and team leader at Webfirm. From professional musician and civil engineer to high-performing SEO, Nik shares a fascinating journey filled with curiosity, late-night problem-solving, and a passion for getting technical work right.đ§ In this episode: ⢠How Nik went from teaching music in Cambodia to technical SEO⢠Leading SEO for major brands like iSelect and Simmons Group⢠The power of curiosityâand why itâs her biggest driver⢠Why developers and SEOs need mutual trust and communication⢠How she...
2019-01-251h 09
The Page 2 Podcast: An SEO Podcastđď¸ Cindy Krum on the Rise of Mobile SEO, Speakable Schema, and the Next Evolution of Googleâs Indexing - Episode #5Jacob Stoops sits down with Cindy Krum, Founder and CEO of MobileMoxie, to discuss how she got into the industry, the founding of her company, as well as voice search, speakable structured data, SERP "Fraggles," working with developers, the importance of supplementing content with videos and audio, the future of SEO with a URL-less web, the challenges of being dyslexic, and much more.đŻ In this episode:How Cindy got started in SEO by fixing broken rankings with HTML for DummiesWhat developers still get wrong about 301s, 302s, and migrationsWhy MobileMoxie focuses on deep consultingânot implementationThe game...
2018-12-051h 15
The Page 2 Podcast: An SEO Podcastđ° Maggie Barr on Journalism, SEO, and Building a Career Through Change, Resilience, and Relationships - Episode #4In Episode 4 of The Page 2 Podcast, host Jacob Stoops interviews Maggie Barr, Director of Content Strategy at AmTrust Financial and former agency SEO turned in-house leader. Maggie shares her personal evolution from a journalism major at Syracuse to running content strategy for one of the largest names in commercial insuranceâwhile balancing motherhood, mentorship, and some seriously tough lessons.đ In this episode: ⢠Why Maggie left journalism behind and found her voice in SEO⢠How she overcame silos to evolve from "just a writer" to full-on strategist⢠What itâs really like managing content across multipl...
2018-12-041h 08
The Page 2 Podcast: An SEO Podcastđ§ Sal Surra on 25+ Years of SEO, Site Speed Success, and Why Mistakes Make You Better - Episode #3In Episode 3 of The Page 2 Podcast, host Jacob Stoops talks with Sal Surra, Senior SEO Strategist at Angie's List, about a career that spans from hand-coding HTML in the â90s to optimizing one of the largest platforms on the web today. Sal shares how he broke into the industry before SEO was even a termâand how he's kept up with the changes over decades.đĄ In this episode:Building websites in Notepad in 1995Learning SEO before Google even existedWhat itâs like optimizing SEO at an enterprise scaleHow Sal helped build a site speed QA system into Angi...
2018-11-191h 21
The Page 2 Podcast: An SEO Podcastđ Zach Chahalis on Technical SEO, Angular Issues, and Balancing Devs, Clients, and Expectations - Episode #2Jacob Stoops sits down with Zach Chahalis, Director of Inbound Marketing at Global Payments, Inc. (former Senior SEO Manager at Search Discovery), to talk about how he got into the SEO industry, share tips and advice, as well as talk pop-culture, movies and more.đ ď¸ In this episode:The story of how Zach got into SEOâand how a Flash site sparked his careerWhat itâs like managing nine active clients across multiple verticalsWhy Angular 1 and SEO used to be mortal enemiesHow structured data and pre-rendering changed his approachThe checklist system Zach built to prevent catastrophic SEO failuresH...
2018-10-261h 10
The Page 2 Podcast: An SEO Podcastđ¤ Rand Fishkin on Building Moz, Launching SparkToro, and the Hard Truths of Startup Life - Episode #1Jacob Stoops sits down with Rand Fishkin, Co-Founder of Moz and Sparktoro, to talk about everything ranging from his time at Moz, to the beginnings of Sparktoro, his new book 'Lost and Founder', as well as his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more.Rand opens up about:The scrappy beginnings of Moz with his mom (and massive early debt)Turning blog traffic into a SaaS businessâand lessons from the pivotSurviving VC pressures, layoffs, and internal leadership transitionsWhy he left Moz and how SparkToro flips th...
2018-10-1754 min
Soundtracks, Jingles and Music Production'Nowhere To Run' DARK HIGHLANDS (Soundtrack) Jon BrooksDark Highlands (Original Motion Picture Soundtrack)
Nowhere To Run: Track 4
Music Composer: Jon Brooks
Cinematic, dark and suspenseful orchestral instrumental music soundtrack. Chilling, ominous and sinister thriller/horror film music full of tension and foreboding evil. However, in contrast, it does also feature some beautiful thematic music. Creepy, tense and haunting music with a sense of hideous insanity, urgency, desperation and exhausted melancholy.
Download on iTunes: goo.gl/sKUi4S
Listen on Apple Music: goo.gl/bb1E74
Listen on Spotify: goo.gl/2kvLZj
Download on Amazon: www.amazon.com/dp/B07CQV2JLP
Listen on Amazon: www.amazon.com...
2018-05-0101 min
STEM-TalkEpisode 56: Jon Clark talks about NASA, supersonic jumps from the edge of space, and humans in extreme environmentsTodayâs episode is the second of a two-part interview with IHMC Senior Scientist Dr. Jonathan Clark, a six-time Space Shuttle crew surgeon who has served in numerous roles for both NASA and the Navy.
Part one of our interview, episode 55, ended with Jon talking about the tragic death of his wife, astronaut Laurel Clark. She died along with six fellow crew members in the Space Shuttle Columbia disaster in 2003. February marks the 15th anniversary of the disaster. Todayâs episode picks up with Jon talking about becoming part of a NASA team that investigated the Columbia disaste...
2018-01-301h 20STEM-TalkEpisode 55: Jon Clark looks back at his Naval and NASA careers and the Space Shuttle Columbia disasterTodayâs episode is the first of two-part interview with IHMC Senior Scientist Dr. Jonathan Clark, a six-time Space Shuttle crew surgeon who has served in numerous roles for both NASA and the Navy.
In a wide-ranging conversation with Ken and Dawn, Jon talks about his 26-year career in the Navy, his extensive research on the neurologic effects of extreme environments on humans, and the tragic death of his wife, astronaut Laurel Clark, who died along with six fellow crew members in the Space Shuttle Columbia disaster in 2003.
Jon received his Bachelor of Science from Texas...
2018-01-161h 03