Shows
SaaSy as Fuck PodcastEp. 30: Founder-led growth and exit strategies in SaaS with Abdul MukatiEpisode Summary:Hosts Jon McGreevy and Alex Radford sit down with Master Inbox founder Abdul Mukati to explore the journey of launching a B2B SaaS product. They dive into the importance of identifying the ideal customer profile, gathering real insights, and validating ideas before scaling. Abdul emphasizes the power of founder-led growth, content creation, and strong sales strategies to drive traction. The conversation also highlights market dynamics, the pitfalls of vanity metrics, and long-term considerations such as building with an exit strategy in mind.Key Topics Discussed:* Defining the ideal customer profile...
2025-11-0757 min
SaaSy as Fuck PodcastEp. 29: From Muggle to Wizard: A SaaS Journey featuring Alex RadfordEpisode Summary:This episode flips the script as Jon interviews his cohost, Alex Radford, about his journey from “muggle to wizard” in SaaS and how video marketing shaped that path. They break down the role of video in B2B SaaS, from explainer videos to TikTok-ready shorts, and debate quality versus quantity in today’s content-heavy world. Alex opens up about how AI is changing video production, why authenticity trumps polish, and how founders can use video to connect with audiences. You’ll also hear practical tips for creating better video without blowing your budget.Key Topi...
2025-10-2048 min
SaaSy as Fuck PodcastEp.28: Mastering Positioning Strategy in SaaS with Jon McGreevyEpisode Summary:In this episode, Alex puts cohost Jon McGreevy on the spot to unpack one of his favorite topics: positioning strategy. They break down why positioning makes or breaks SaaS products, the traps founders fall into, and how AI is reshaping discoverability in marketing. Jon shares his five-step blueprint for creating positioning that sticks, explains the difference between real differentiation and vague comparisons, and highlights why consistency across every touchpoint is critical. The conversation ties it all together with practical steps for brands to adapt, stand out, and stay memorable in a noisy market....
2025-09-2947 min
SaaSy as Fuck PodcastEp. 27: Minimum Viable Positioning: A chat with Fletch's Rob KaminskiEpisode Summary:In this episode, Rob Kaminski, co-founder of Fletch, joins the show to discuss the importance of effective positioning and messaging for B2B startups. He dives into how to create engaging infographics for LinkedIn, the value of open-sourcing ideas in consulting, and the concept of minimum viable positioning. Rob shares insights on building trust through transparency with clients and explains how positioning should precede go-to-market strategies. The conversation also covers the necessity of experimentation in marketing and the critical role of communication in founding teams. The episode wraps up with a fun quiz...
2025-09-2357 min
SaaSy as Fuck PodcastEp 26: The Future of content marketing with Podia's Nicola WynnEpisode Summary:Jon and Alex speak with Nicola Wynn from Podia about the dynamic world of content marketing. They cover the strategic use of AI, the critical importance of building an email list, and the common mistakes people make with lead magnets. Nicola shares insights on how Podia supports creators and emphasizes the value of embracing failure as a key part of the creative process. The episode concludes with a fun, impromptu science quiz.Key Topics Discussed: The role of AI as a tool for content marketers The evolution of Podia's platform and tools Building...
2025-07-2150 min
SaaSy as Fuck PodcastEp 25: From screen printing to SaaS founderEpisode SummaryJon and Alex are joined by Stuart, the founder of SassyDB, to discuss his entrepreneurial journey. Stuart shares his transition from the world of screen printing to founding a SaaS company. He details the challenges of being a solo founder and the emotional impact of startup life. They explore the critical role of user feedback in guiding product development and feature prioritization. Stuart explains how SassyDB uses AI for data filtering. The conversation covers effective cold email strategies, common mistakes, and the importance of targeting the right audience.Key topics
2025-07-1555 min
SaaSy as Fuck PodcastEp 24: Cold emails that actually work with James Milsom from Hunter.ioEpisode Summary:* Jon and Alex speak with James about cold email outreach.* James explains Hunter’s analysis of over 11 million emails sent in 2024.* He shows why 61 % of decision makers still prefer email over other channels.* He reveals that 95 % of cold emails land in spam.* They cover why open rates mislead and why reply rates matter more.* They discuss targeting small lists and deep personalization.* James shares how new AI tools can scale unique messages at volume.Key Topics Discussed:* Hu...
2025-07-0850 min
SaaSy as Fuck PodcastEp 23: Competing with giants to grow your SaaS with Anthony EdenEpisode Summary: In this episode of SaaSy as F**k, Jon McGreevey interviews Anthony Eden, founder and CEO of DNSimple. They discuss Anthony's journey from being a CTO to starting his own company, the challenges of running a tech business, and the importance of solving real problems. Anthony shares insights on customer acquisition, ethical business practices, and the significance of maintaining commitments in business. The conversation highlights the evolution of strategies for growth and the importance of validation through customer payments. Jon and Anthony also delve into the importance of integrity in business, the challenges...
2025-06-2345 min
SaaSy as Fuck PodcastEp. 22: Unlocking sales through conversion quizzes with Alefiya KhorakiEpisode Summary:Jon and Alex engage in a compelling conversation with Alefiya Khoraki, co-founder of Nomad's Marketing, exploring the transformative power of conversion quiz funnels. Alefiya distinguishes between conventional personality quizzes and strategic conversion quizzes designed specifically for sales. Highlighting her innovative approach, she shares insights from her extensive research and explains how conversion quizzes can serve as scalable sales conversations. The discussion covers how quizzes effectively diagnose customer needs, overcome objections, and create personalized marketing pathways. Alefiya emphasizes strategic partnerships and targeted outreach, sharing her successful experience of scaling her business without initially using a website...
2025-06-1653 min
SaaSy as Fuck PodcastEp.21: The psychology of SaaS pricing with Garrick van BurenEpisode Summary:In this conversation, pricing expert Garrick Van Buren discusses the intricacies of pricing strategies in the SaaS industry. He emphasises the importance of understanding customer value, common pricing mistakes, and the necessity of conducting thorough customer research. The discussion also highlights the challenges founders face in pricing their products and the significance of validating market demand before product development. Garrick advocates for starting with a service-based approach to better understand customer needs and pricing dynamics. In this conversation, Garrick, Alex and Jon delve into the complexities of pricing strategies, particularly in the SaaS industry. They...
2025-06-0944 min
SaaSy as Fuck PodcastEp.20: From writer to SaaS agency founder with Kamil RextinEpisode Summary:In this episode of 'SaaSy as F**k', hosts Jon McGreevy and Alex Radford welcome Kamil Rextin, founder of 42 Agency. The conversation explores Kamil's humorous approach to agency culture, his journey from a writer in Pakistan to a successful agency founder in Canada, and the evolution of his agency's focus from SaaS to exploring new markets. They discuss the importance of sales in marketing, the challenges of e-commerce, and the significance of marketing operations in ensuring effective business processes. In this engaging conversation, Kamil Rextin discusses the complexities of business processes, the importance...
2025-06-0246 min
SaaSy as Fuck PodcastEp. 19: The power of comparison pages with Federico JorgeEpisode SummaryIn this episode of Sassy as F**k, Jon McGreevy speaks with Federico Jorge, founder of Stack Against, about his journey in copywriting, the evolution of comparison pages, and their significance in the SaaS industry. Federico shares insights on the benefits of comparison pages for SEO and lead generation, as well as the challenges of using AI in copywriting. The conversation emphasizes the importance of understanding market needs and the value of human expertise in creating effective marketing content. In this conversation, Jon McGreevy and Federico Jorge delve into the intricacies of creating...
2025-05-2657 min
SaaSy as Fuck PodcastEp. 18: What actually is a Fractional CMO? With Marc BitangaEpisode Title: The Strategic Power of a Fractional CMOEpisode Summary: In this engaging conversation, Jon, Alex, and Marc delve into the critical role of a fractional CMO in today's marketing landscape. Marc Bitanga clarifies the distinct position of a fractional CMO compared to traditional consultants and agencies, emphasizing its strategic, executive-level nature. The discussion underscores the necessity of aligning with core business objectives, effectively engaging in C-level dialogues, and mastering the delicate balance between creative initiatives and overarching strategic direction. Marc offers valuable perspectives on guiding brand evolution and the importance of educating clients...
2025-05-1940 min
SaaSy as Fuck PodcastEp. 17: Where Jon gets banned from LinkedInEpisode 5 part 2 Show NotesEpisode Title : LinkedIn Sagas, SaaS Pricing & The AI Revolution(Alternative Titles):* From Small Talk to Big Issues: The Podcast Evolution* Navigating LinkedIn: Personal Stories and Insights* SaaS Deep Dive: Pricing, Targeting, and AI* AI, Creativity, and the Future of ExpertiseHosts: Alex Radford & Jon McGreeveyEpisode Summary: Continuing their conversation, Alex and Jon dive into personal anecdotes, starting with Jon's challenging experience navigating LinkedIn's policies after a legal name change. This sparks discussions on platform frustrations and humorous customer...
2025-05-1257 min
SaaSy as Fuck PodcastEp. 16: Someone stole our f*cking podcast!!Episode Summary: In the first part of this episode, hosts Alex Radford and Jon McGreevey reflect on their three-year journey with the "SaaSy as F**k" podcast. They delve into the emotional impact of discovering another podcast imitating their name and logo, discussing the challenges of plagiarism in creative fields and how it fuels their motivation. The conversation then shifts to the world of social media, exploring their recent venture onto TikTok, its surprising effectiveness for podcast growth, and why many SaaS companies struggle to create engaging, authentic content on the platform. They emphasize the critical importance...
2025-05-0642 min
SaaSy as Fuck PodcastEp. 15: Humour, RevOps, and rolling the dice, with Jen IgartuaJoin us as we chat with with Jen Igartua. We kick things off by exploring Jen's unique and humorous approach to content on LinkedIn, challenging the platform's typically serious tone and discussing the importance of authenticity in professional settings. Jen shares insights from her journey as CEO of GoNimbly, delving into the critical role of Revenue Operations (RevOps) in aligning sales, marketing, and customer success to drive business efficiency and growth.The discussion navigates the evolving landscape of RevOps, the impact of AI on sales, automation, customer service, and go-to-market strategies. Jen offers practical advice for startups...
2025-04-1459 min
SaaSy as Fuck PodcastEp 14: Standing out in a crowded field, with Joel KlettkeIn this fun chat, Joel Klettke, a renowned SaaS copywriter, discusses the importance of standing out in the crowded field of copywriting, particularly in the B2B space. He shares insights on the common fears that hold businesses back from being innovative and how to break free from clichés in copywriting. Joel also recounts his personal journey into the world of copywriting, the founding of Case Study Buddy, and the common mistakes companies make when creating case studies. He emphasises the need for a proactive approach and the importance of understanding the audience's needs to create c...
2025-04-0757 min
SaaSy as Fuck PodcastEp 13: From writer to SaaS founder, with Jane PortmanIn this engaging conversation, Jon and Jane Portman discuss the multifaceted journey of building a SaaS business while balancing personal life. Jane shares her experiences transitioning from a UI/UX consultant to co-founding User List, an email automation platform. They explore the challenges of slow growth in the SaaS industry, the importance of niching down, and the realities of technical hurdles. Jane emphasizes the significance of continuous learning and adapting in the ever-evolving tech landscape, while also offering insights for aspiring podcasters. In this engaging conversation, Jane Portman discusses the long-term benefits of podcasting, emphasizing the importance of networking...
2025-03-3145 min
SaaSy as Fuck PodcastEp 12: We're back!Episode Summary:After 18 months, Alex Radford and Jon McGreevy have returned, brimming with the usual SaaS and a dash of nostalgia. In this comeback episode, they chat candidly about what they've been up to, the evolution of their careers, and the future of SaaSy as F**k. Expect laughs, tangents, and a peek into their renewed vision for the podcast.Highlights:00:00 - 03:30 | Technical Chaos: After wrestling with tech, Alex and Jon kick off with a “cold open” in classic, chaotic SaaSy as F**k fashion.03:30 - 10:45 | Reflecting on the Hiatus: Alex and...
2025-01-3135 min
SaaSy as Fuck PodcastEp 11: Welcome to the Story Hotel, with Gillian JonesSaaS copywriter Gill Jones joins us to discuss story-driven copy, the pros and cons of being a copywriter with ASD, and her hatred of cruises.Follow her on TwitterVisit her websiteThis is our last episode for a while, as we focus on other projects, but we hope to be back towards the end of the year! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com
2023-04-061h 02
SaaSy as Fuck PodcastEp 10: The power of inbound marketing with Sarah Noel BlockFor the first episode of a new season, we're joined by inbound marketing expert—and host of the Tiny Marketing podcast—Sarah Noel Block.We discuss inbound marketing, coping with small marketing budgets, and her journey into freelancing.Check out her work here: https://www.sarahnoelblock.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com
2023-01-1852 min
SaaSy as Fuck PodcastEp 9: Apparently UI and UX AREN'T the same thing, with Peter LovingIn the final episode of Season 1, we're joined by Peter Loving, Senior Product Designer at UserActive. We chat about his journey from designing physical products to digital products, common UI and UX mistakes, and the future of SaaS.Show notes:UserActive - https://www.useractive.io/Todoist - https://todoist.com/Notion - https://www.notion.so/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com
2022-07-2054 min
SaaSy as Fuck PodcastEp 8: Hoping AI doesn't turn on us, with CK LeeIn the latest episode of SaaSy as F**k, we chat all things AI with TagTeam AI founder CK Lee. We discuss his globe-trotting history, how he first founded TAGGUN, and how that turned into Tagteam AI.AI is a big buzzword nowadays, so it was great to get CK's honest feeling about AI's potential for helping businesses (and probably not killing us all).Key talking points:Can CK's receipt-scanning AI become a killing machine?What is the difference between AI and machine learning?What is Taggun?Companies that faked AIThe future of AIWhat...
2022-06-1557 min
SaaSy as Fuck PodcastEp 7: Using no-code tools to build a SaaS with Eman ZabiAfter a short break from the podcast, we return with a brilliant and inspirational interview with copywriter and Terrain.io founder Eman Zabi.We discuss building and growing a no-code SaaS, the importance of accessibility, and much more!Show notes: Adventurers Playlist – https://adventurersplaylist.carrd.coTerrain – https://www.knowtheterrain.ioThe Scribesmith – https://www.thescribesmith.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com
2022-05-091h 10
SaaSy as Fuck PodcastEp 6: How to persuade your mum to buy you an N64 with Josh GarofaloIn episode 6 of SaaSy as F**k we talk to Josh Garofalo who is not only a market-leading SaaS copywriter, but also a big part of Jon's origin story. We also hear how Josh wrote his first sales letter—to his mum—to convince her why she should buy him a Nintendo 64. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com
2022-02-021h 46
SaaSy as Fuck PodcastSaaSy as F**K Christmas Special: Festive Quiz with Dan Caseley & Jessie McGreevyWe're celebrating Christmas in style with a bonus festive episode! We're joined by software engineer and SaaSy as F**k superfan Dan Caseley, and Experian scrum master (and Jon's wife) Jessie McGreevy. Also, as Jons Christmas gift, Alex has been allowed to speak for the whole episode. Don't worry though, we won't make a habit of it.
2021-12-222h 40
SaaSy as Fuck PodcastEp 5: Identifying customer pain points with Marc ThomasThis month we're joined by Head of Growth at Powered by Search Marc Thomas, where we discuss pain points, the future of SaaS marketing, effective marketing strategies, and the power of positivity.Marc also shares his thoughts about Thinkbois, and we exchange our various business ideas that were left to die in the notepad. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com
2021-12-011h 42
SaaSy as Fuck PodcastEp 4: Making customers happy with Jeroen CorthoutSalesflare co-founder Jeroen Corthout joins us for our fourth episode of SaaSy as F**k to talk about company funding, AI, books, and...having sex on mars.It was a great chat where we learned a lot about how Salesflare uses feedback from users to continuously improve and evolve their product.Beers mentioned:https://beerizer.com/shop/kaiexclusivebeers/broeder-everardus-schouten-gin-infused-muifelbrouwerij--131950?cc=gbhttps://www.hetanker.be/en/gouden-carolus-tripelhttps://www.beertourism.com/blogs/belgian-beer/gouden-carolus-classicBooks mentioned:https://www.waterstones.com/book/why-we-sleep/matthew-walker/9780141983769https://www.amazon.com/Lifespan-Why-Age_and-Dont-Have/dp/1501191977https://www.amazon.co...
2021-11-031h 36
SaaSy as Fuck PodcastEp 3: Using email to tell stories with Samar OwaisWe are joined by email Strategist and copywriter Samar Owais for our third episode of SaaSy as F**k. We discuss her move from content writer to email copywriter, and the intimidating job of writing for Copyhackers.It was a fun and thoroughly interesting chat filled with amazing advice for any SaaS or startup. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com
2021-10-061h 23
SaaSy as Fuck PodcastEp 2: Selling for seven figures, then doing it all again with Paulina MassonIn the second episode of SaaSy as F**k, we chat with CreatorBooks.com founder Paulina Masson about the lessons she's learnt going from selling one SaaS company to starting another, and the importance of setting big goals.It was a hugely motivational conversation, and wonderful to hear how Paulina has grown and improved both her businesses and herself. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com
2021-07-221h 26
SaaSy as Fuck PodcastEp 1: The accidental SaaS founder (with James Gill)In this first episode of SaaSy as F**k, we talk to GoSquared CEO James Gill about his journey from being a teenager thinking that there might just be something to this internet thing, to being the founder and CEO of a successful SaaS company. It was an absolute delight chatting with James, as he throws pearls of wisdom out as if they were nothing. Well worth a listen if you're interested in SaaS or startups. This is a public episode. If you would like to discuss this with other subscribers or get access to...
2021-06-211h 31
This Past Weekend w/ Theo VonGlen "Big Baby" Davis | This Past Weekend #270Subscribe to the show on Apple Podcasts http://bit.ly/ThisPastWeekend_ Theo Von sits down with NBA champion and fellow LSU Tiger Glen “Big Baby” Davis. Glen “Big Baby” Davis https://www.instagram.com/gbbabydavis/?hl=en Podcast https://www.instagram.com/therabbitandthebearpodcast/ ----------------------------------------------------------- This episode brought to you by… Greyblock https://GreyBlockPizza.com ----------------------------------------------------------- Find Theo Website: https://theovon.com Instagram: https://instagram.com/theovon Facebook: https://facebook.com/theovon Facebook Group: https://facebook.com/groups/thispastweekend Twitter: https://twitter.com/theovon YouTube: https://youtube.com/theovon Clips Channel: https://www.youtube.com/channel/UCiEKV_MOhwZ7OEcgFyLKilw ----------------------------------------------------------- Producer Nick https://instagram...
2020-03-271h 18
This Past Weekend w/ Theo VonBert Kreischer 2 | This Past Weekend #268Subscribe to the show on Apple Podcasts http://bit.ly/ThisPastWeekend_ Watch Bert Kreischer’s new Netflix special “Hey Big Boy”, available now. https://instagram.com/bertkreischer ----------------------------------------------------------- This episode brought to you by… MyBookie https://MyBookie.ag and use code THEO to double your first deposit Greyblock https://GreyBlockPizza.com ----------------------------------------------------------- Find Theo Website: https://theovon.com Instagram: https://instagram.com/theovon Facebook: https://facebook.com/theovon Facebook Group: https://facebook.com/groups/thispastweekend Twitter: https://twitter.com/theovon YouTube: https://youtube.com/theovon Clips Channel: https://www.youtube.com/channel/UCiEKV_MOhwZ7OEcgFyLKilw ----------------------------------------------------------- Producer Nick https://instagram.com/rea...
2020-03-191h 47
This Past Weekend w/ Theo VonHalfway to Heaven | This Past Weekend #267Theo is back from Hawaiii and talks about the Coronavirus, losing your hair young, and listeners ideas of heaven.
Upload Video Questions for Glenn “Big Baby” Davis http://bit.ly/GlenDavis_Questions Upload Video Questions for Bert Kreischer http://bit.ly/BertKreischer_Questions Theo is back from Hawaiii and talks about the Coronavirus, losing your hair young, and listeners ideas of heaven. ----------------------------------------------------------------------------------------------------------- New Merch https://theovonstore.com ----------------------------------------------------------------------------------------------------------- Betterhelp Visit https://Betterhelp.com/Theo to receive 10% off your first month Blue Chew Visit https://BlueChew.com and use promo code THEO to try for free with jus...
2020-03-161h 12
This Past Weekend w/ Theo VonTJ MIller | This Past Weekend #266Subscribe to the show on Apple Podcasts http://bit.ly/ThisPastWeekend_ TJ Miller http://instagram.com/teenagemillionaire ----------------------------------------------------------- This episode brought to you by… Mack Wheldon Visit http://MackWheldon.com and use code THEO for 20% off your order Powerdot Visit http://PowerDot.com/THEO for 20% off your order Skillshare Visit https://Skillshare.com/TheoVon to try 2 months of unlimited classes for free Greyblock https://GreyBlockPizza.com ----------------------------------------------------------- Find Theo Website: https://theovon.com Instagram: https://instagram.com/theovon Facebook: https://facebook.com/theovon Facebook Group: https://facebook.com/groups/thispastweekend Twitter: https://twitter.com/theovon YouTube: https://youtube.com/theovon Clips Channel...
2020-03-121h 40
This Past Weekend w/ Theo VonChris Distefano 2 | This Past Weekend #265Subscribe to the show on Apple Podcasts http://bit.ly/ThisPastWeekend_ Chris Distefano https://instagram.com/chrisdcomedy Donate to Qaden Bales https://www.gofundme.com/f/lets-send-a-wonderful-kid-to-disneyland ----------------------------------------------------------- This episode brought to you by… Bespoke Visit https://BoxofAwesome.com and use code THEO at checkout for 20% off your first monthly box ----------------------------------------------------------- Find Theo Website: https://theovon.com Instagram: https://instagram.com/theovon Facebook: https://facebook.com/theovon Facebook Group: https://facebook.com/groups/thispastweekend Twitter: https://twitter.com/theovon YouTube: https://youtube.com/theovon Clips Channel: https://www.youtube.com/channel/UCiEKV_MOhwZ7OEcgFyLKilw ----------------------------------------------------------- Producer Nick https://instagram.com/realnickd...
2020-03-051h 32
This Past Weekend w/ Theo VonChirp Champ | This Past Weekend #264Theo is back from the east coast to talk about his idea of heaven now compared to when he was young, his shows in New Jersey & Maryland, and his hobbies.
Upload Video Questions for Chris Distefano http://bit.ly/ChrisDistefano_Questions Upload Video Questions for TJ Miller http://bit.ly/TJ_Miller_Questions Theo is back from the east coast to talk about his idea of heaven now compared to when he was young, his shows in New Jersey & Maryland, and his hobbies. ----------------------------------------------------------------------------------------------------------- New Merch https://theovonstore.com ----------------------------------------------------------------------------------------------------------- Betterhelp Visit https://Betterhelp.com/Theo...
2020-03-031h 10