Shows
The Official Pretotyping PodcastDaniel PutscheJoin Daniel Putsche as we discuss his idea validation tool "Horizon," pretotyping influences and musings on the European tech ecosystem
Timestamps:
0:00 Intro
1:37 Origin of the name "Horizon"
3:02 How Horizon got started
4:53 Technology stack
6:05 Accuracy of predicting customer demand
7:36 Plans for other types of pretotyping analysis
9:24 Email addresses vs pre orders
11:08 Competitors
13:09 Learnings from previous experiences
14:58 How does customer demand score inform clients?
17:13 How to deal with data volatility?
18:42 Software for landing pages
2021-05-0539 minThe Official Pretotyping PodcastQ&A Part 1Join Jonathan Sun and Robert Skrobe as they answer some popular questions posed in the Pretotyping Slack community. If you’d like to see more questions answered, DM Robert Skrobe or Jonathan Sun on Linkedin.
Timestamps:
0:00 Intro
1:04 Pretotypes of the month
4:10 How to pretotype a really expensive and hard to build business idea?
5:53 FB ads for pretotyping?
9:52 In the case of a Fake Door, how do you know why people DIDN’T interact so that you know what to change?
15:36 Average amount of time needed to r...2021-04-2026 minThe Official Pretotyping PodcastAlberto SavoiaAlberto Savoia is the creator of the pretotyping movement. He first wrote the book “Pretotype It” in 2011, followed by “Right It” in 2019. He also lectures in Stanford University and helps organisations all across the globe run experiments to prove if they are working on the right sets of ideas. Join us as we delve into the importance of the XYZ hypothesis, the moral implications of pretotyping, and pretotyping in real life!
Timestamps:
0:00 Intro
1:26 Habits of successful product managers
2:23 Is 5 pretotyping experiments enough to get pre-seed funding?
4:10 Portfolio of experiments
4...2021-04-0637 minThe Official Pretotyping PodcastPatrick CopelandPatrick Copeland is currently a Vice President at Amazon Advertising, where he is responsible for the products in Amazon’s Sponsored Brands. Prior to this he was the Senior Engineering Director at Google, and was famous for encouraging Alberto to further develop his concept of pretotyping within the company. Join us as we discuss the failure of Google+, the invention of pretotyping, and volume vs stickiness in product.
Timestamps:
0:00 Intro and small talk
6:08 Amazon vs Google culture
11:02 Failure of Google+
18:08 Invention of pretotyping
28:40 Where will pretotyping go in...2021-03-091h 01The Official Pretotyping PodcastFarzad DarouianFarzad Darouian is the current Principal Product Manager for Data Engineering at Zillow, and prior to that held a variety of PM roles at Amazon. He is famous on Linkedin for one of the most successful pretotypes in modern history, the Amazon bookmark gift card. Together, we discuss the origin of the digital gift card, B2B pretotypes, and what the line is between roughness and believability in pretotyping.
Timestamps:
0:00 Intro
4:56 Intro to Product Management
6:44 Amazon bookmark gift card pretotype
10:58 First encounter with pretotyping
12:18 Digital gift cards’ po...2021-03-0348 minThe Official Pretotyping PodcastSaanya Bhargava and Myles NoblesSaanya Bhargava and Myles Nobles are Rice University students who started a platform called Remora, a college student food delivery platform. Together, we talk about how they pretotyped Remora, the challenges of being a student founder during the COVID era, and ocean activism.
Timestamps:
0:00 Intro
6:34 Pain point that led to Remora
7:42 Pretotyping Remora
9:37 Initial interviews
11:04 Remora today
12:11 What would they have done differently in beginning
13:47 Rice U. entrepreneurial resources
15:38 Champion/change about pretotyping process
18:44 COVID era student founder challenges2021-02-2352 minThe Official Pretotyping PodcastLeslie BarryLeslie Barry is the Founder of Exponentially, a pretotyping online course and consultancy, and is also one of the OG pretotypers. Learn from Leslie as we chat about the story behind Exponentially, ideal uses of pretotyping, and the evolution of business going into 2021.
Timestamps:
1:07 Stereotypes of Australia
3:27 What is pretotyping?
5:21 Ideal use of pretotyping
7:26 Personalities more suited to pretotyping?
9:50 Potential of pretotyping + how Exponentially got started
13:25 Pretotyping in 2021
18:00 Future evolution of business and pretotyping
22:42 How Leslie met Alberto
25:27 Alberto’s...2021-01-2755 minThe Official Pretotyping PodcastAndrew Constable and Saibelle KhaibehAndrew Constable is a certified Leanstack coach and founder of Visualize Solutions, coaching founders to product market fit. Saibelle Khaibeh is the founder of SK innovations, aiming to utilize pretotyping to design user centric products. Together, we all chat about how they got into pretotyping, pretotyping our own habits, and the concept of “innovation theater.” Plus, hear about how Saibelle is testing a face mask disinfectant at home!
Timestamps:
1:08 How Andrew and Saibelle got into pretotyping
8:28 Saibelle’s face mask disinfectant pretotype
12:12 How Andrew uses pretotyping in business coaching
14:06 Judo s...2021-01-2759 min
The Official Pretotyping PodcastThomas PoedenphantThomas Poedenphant is the founder of Blue Spaze, which helps organizations use lean-thinking and human-centered innovation to solve corporate challenges. Together, we discuss risk aversion in finance, selling pretotyping to traditional businesses, and try to form a market engagement hypothesis around social exercise.
Timestamps
:55 Exotic activities in Asia
2:15 Pretotyping in corporate environments
5:35 Risk aversion and pretotyping
8:00 Particular types of people that are more aligned with pretotyping?
11:20 High risk aversion in finance
17:35 Selling pretotyping to traditional businesses + why businesses don’t adapt to a lean way of...2021-01-271h 02
The Official Pretotyping PodcastDaniel RivenbarkDaniel Rivenbark is Senior Manager II at Walmart Facilities Maintainance, where he helped to bring pretotyping. Prior to this, he was a program manager at Coplex, a corporate startup studio. Together, we banter about pretotyping and investments, documenting assumptions, risk coaching, and create a market engagement hypothesis around a flying school.
Timestamps:
:57 How frequently he shops at Walmart
1:58 Risk coaching
5:48 Memorable pretotyping experiment
8:18 Opinion vs data
10:22 Pretotyping with Coplex, venture investing scorecard
13:04 Pretotyping -> investment ready
19:25 Documenting assumptions
21:42 Ethical + political...2021-01-2745 min
The Official Pretotyping PodcastTim VangTim Vang is the founder of pree.to, a high-demand pretotyping consultancy and is an OG pretotyper along with Leslie Barry and a couple others. Join us as we chat about life in Singapore, teaching pretotyping to 7th graders, and making Youtube pretotyping tutorials. Robert was busy during the recording of this episode so did not join.
Timestamps:
:45 Life in Singapore
3:52 Tim’s introduction to pretotyping
6:00 Getting trained by Alberto
9:10 Youtube pretotyping tutorials
14:17 Why people go back to old, ineffective validation methods
18:35 Most memorable experience wi...2021-01-2751 min
The Official Pretotyping PodcastIntroJoin Jonathan Sun and Robert Skrobe as they introduce the concept of pretotyping, where it originated and their goals for pretotypes in 2021. In addition, hear about plans for Season 1, and what you have to do to hear more content!
Timestamps:
:25 Robert’s intro to pretotyping
1:35 Jon’s intro to pretotyping
3:50 Origins of pretotyping
6:22 Season sneak peek + Rob’s goals for pretotyping
7:07 Jon’s goals for pretotyping
9:30 How to get in touch with Rob & Jon
Contact info:
Robert Skrobe: https://www.linkedin...2021-01-2710 min