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2025-06-161h 51
Product Quest PodcastEpisode 74: JTBD in Product and Design with Chris BelmoreToday we want to explore how Jobs-to-be-done thinking is used in Product Design with our guest Chris Belmore. Chris is Director of Product Design at On the Beach – an online travel agent. He was Director of Product Design at the Financial Times, where he and Yann met and has long time agency experience, amongst others at Ostmodern – a digital product agency – as a research and design leader before he moved to the corporate dark side…
2024-11-111h 03Product Quest PodcastEpisode 74: JTBD in Product and Design with Chris BelmoreToday we want to explore how Jobs-to-be-done thinking is used in Product Design with our guest Chris Belmore. Chris is Director of Product Design at On the Beach – an online travel agent. He was Director of Product Design at the Financial Times, where he and Yann met and has long time agency experience, amongst others at Ostmodern – a digital product agency – as a research and design leader before he moved to the corporate dark side…
2024-11-111h 03
Product Quest PodcastEpisode 71: Pam Henderson interviews the PQP team about Jobs-to-be-doneIn this episde we hand over the mic to Pam Henderson an let her interview us about Jobs-to-be-done.
Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity” also, she’s the author of a book with an intriguing title, “Killing Ideas: You can kill an idea, you can’t kill an opportunity. .
Today, we’re passing the interviewer role to Pam - while Yann, Jonathan and I will be the guests - and our topic is a show favorite - JTBD.
2024-09-091h 11Product Quest PodcastEpisode 71: Pam Henderson interviews the PQP team about Jobs-to-be-doneIn this episde we hand over the mic to Pam Henderson an let her interview us about Jobs-to-be-done.
Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity” also, she’s the author of a book with an intriguing title, “Killing Ideas: You can kill an idea, you can’t kill an opportunity. .
Today, we’re passing the interviewer role to Pam - while Yann, Jonathan and I will be the guests - and our topic is a show favorite - JTBD.
2024-09-091h 11
Product Quest PodcastEpisode 70: Difficult outcome statements in Jobs-to-be-done, part 2Today, we have an extra special episode as we welcome two superheroes of Jobs-to-be-done and we plan to get into the weeds.
First, Dr. Lance Bettencourt. Lance is widely published, and all practitioners should know his work, most notably with MIT Sloan Review and Harvard Business Review. All should know his HBR article “The Customer-Centered Innovation Map,” where Lance and Tony Ulwick first described the job map… He also has extensive experience as a consultant, doing JTBD projects across many industries, and today is a Professor of Professional Practice at TCU.
Next, Eric Eskey. If you look a...
2024-08-1956 minProduct Quest PodcastEpisode 70: Difficult outcome statements in Jobs-to-be-done, part 2Today, we have an extra special episode as we welcome two superheroes of Jobs-to-be-done and we plan to get into the weeds.
First, Dr. Lance Bettencourt. Lance is widely published, and all practitioners should know his work, most notably with MIT Sloan Review and Harvard Business Review. All should know his HBR article “The Customer-Centered Innovation Map,” where Lance and Tony Ulwick first described the job map… He also has extensive experience as a consultant, doing JTBD projects across many industries, and today is a Professor of Professional Practice at TCU.
Next, Eric Eskey. If you look a...
2024-08-1956 min
Product Quest PodcastEpisode 69: Difficult Outcome statements in Jobs-to-be-done, part 1Today, we have an extra special episode as we welcome two superheroes of Jobs-to-be-done and we plan to get into the weeds.
First, Dr. Lance Bettencourt. Lance is widely published, and all practitioners should know his work, most notably with MIT Sloan Review and Harvard Business Review. All should know his HBR article “The Customer-Centered Innovation Map,” where Lance and Tony Ulwick first described the job map… He also has extensive experience as a consultant, doing JTBD projects across many industries, and today is a Professor of Professional Practice at TCU.
Next, Eric Eskey. If you look a...
2024-08-121h 04Product Quest PodcastEpisode 69: Difficult Outcome statements in Jobs-to-be-done, part 1Today, we have an extra special episode as we welcome two superheroes of Jobs-to-be-done and we plan to get into the weeds.
First, Dr. Lance Bettencourt. Lance is widely published, and all practitioners should know his work, most notably with MIT Sloan Review and Harvard Business Review. All should know his HBR article “The Customer-Centered Innovation Map,” where Lance and Tony Ulwick first described the job map… He also has extensive experience as a consultant, doing JTBD projects across many industries, and today is a Professor of Professional Practice at TCU.
Next, Eric Eskey. If you look a...
2024-08-121h 04
Product Quest PodcastEpisode 68: From Waterfall to Agile and beyond with William Bartlett
In this episode we continue our exploration of the Cynefin framework and how to apply it to innovation. We have already discussed it in a previous episode (Episode 64 with Tom Kerwin). We now want to look at it from another perspective.
Our guest William Bartlett is in the field building solutions, meaning he has first hand experience with the challenges of turning the output of a discovery process, such as an idea or some other form of direction into the delivery an actual concrete product.
This space between the idea or the output of the...
2024-07-2959 minProduct Quest PodcastEpisode 68: From Waterfall to Agile and beyond with William Bartlett
In this episode we continue our exploration of the Cynefin framework and how to apply it to innovation. We have already discussed it in a previous episode (Episode 64 with Tom Kerwin). We now want to look at it from another perspective.
Our guest William Bartlett is in the field building solutions, meaning he has first hand experience with the challenges of turning the output of a discovery process, such as an idea or some other form of direction into the delivery an actual concrete product.
This space between the idea or the output of the...
2024-07-2959 min
Product Quest PodcastEpisode 67: Steve Portigal on Interviewing and User research
With us today is Steve Portigal. I have been recommending his book “Interviewing Users: How to uncover compelling insights” all the time for anyone interested in interviewing users.
It’s now out in a second edition and with the promo code QUEST you can get 10% off here: https://rosenfeldmedia.com/books/interviewing-users-second-edition/.
Steve helps organizations build more mature user research practices. He has vast experience in interviewing all kinds of users, from families eating breakfasts to rock musicians. In these interviews he has uncovered insights that informed the development of wide range of service...
2024-07-221h 18Product Quest PodcastEpisode 67: Steve Portigal on Interviewing and User research
With us today is Steve Portigal. I have been recommending his book “Interviewing Users: How to uncover compelling insights” all the time for anyone interested in interviewing users.
It’s now out in a second edition and with the promo code QUEST you can get 10% off here: https://rosenfeldmedia.com/books/interviewing-users-second-edition/.
Steve helps organizations build more mature user research practices. He has vast experience in interviewing all kinds of users, from families eating breakfasts to rock musicians. In these interviews he has uncovered insights that informed the development of wide range of service...
2024-07-221h 18
Product Quest PodcastEpisode 66: Business Growth through Balance with Pam HendersonToday, we welcome Pam Henderson. Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity.” - in quotes, I say ‘in quotes’ because Pam created a method known as Opportunity Thinking, a creative approach to innovation.
She’s the author of a book with an intriguing title, “Killing Ideas: You can kill an idea, you can’t kill an opportunity. .
Pam: It’s great to speak with you again and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!
2024-07-151h 02Product Quest PodcastEpisode 66: Business Growth through Balance with Pam HendersonToday, we welcome Pam Henderson. Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity.” - in quotes, I say ‘in quotes’ because Pam created a method known as Opportunity Thinking, a creative approach to innovation.
She’s the author of a book with an intriguing title, “Killing Ideas: You can kill an idea, you can’t kill an opportunity. .
Pam: It’s great to speak with you again and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!
2024-07-151h 02
Product Quest PodcastEpisode 65: UX and Experience Design with Jared Spool
Today we have a guest that if you don’t know him it more than about time that you do. He’s something of a UX rockstar and one of the leading most influential experts in the field: Jared Spool. He is a Maker of Awesomeness at Center Centre the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers and where he’s training the next UX generation. In the decades he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world...
2024-06-241h 03Product Quest PodcastEpisode 65: UX and Experience Design with Jared Spool
Today we have a guest that if you don’t know him it more than about time that you do. He’s something of a UX rockstar and one of the leading most influential experts in the field: Jared Spool. He is a Maker of Awesomeness at Center Centre the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers and where he’s training the next UX generation. In the decades he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world...
2024-06-241h 03
Product Quest PodcastEpisode 64: Cynefin framework with Tom Kerwin
Our guest today is Tom Kerwin (https://triggerstrategy.com). Tom is an innovation and UX consultant and coach. He is the author of the card deck Innovation Tactics, a deck of methods, exercises and frameworks that helps to make things people really want (we like that here). Tom is also an active proponent of Cynefin, a decision support framework created by Dave Snowden and he has co-facilitated a workshop with Dave using a complexity framework called The Estuarine framework of Estuarine mapping which we will discuss.
Read Tom's writing on his substack where he writes about the p...
2024-05-271h 16Product Quest PodcastEpisode 64: Cynefin framework with Tom Kerwin
Our guest today is Tom Kerwin (https://triggerstrategy.com). Tom is an innovation and UX consultant and coach. He is the author of the card deck Innovation Tactics, a deck of methods, exercises and frameworks that helps to make things people really want (we like that here). Tom is also an active proponent of Cynefin, a decision support framework created by Dave Snowden and he has co-facilitated a workshop with Dave using a complexity framework called The Estuarine framework of Estuarine mapping which we will discuss.
Read Tom's writing on his substack where he writes about the p...
2024-05-271h 16
Product Quest PodcastEpisode 63: Jobs-to-be-done in action with Urko WoodToday, we welcome Urko Wood. Urko is the founder of Reveal Growth Consultants, a firm that uses Jobs-to-be-Done to help firms grow and thrive.
Urko and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of JTBD for quite a few years now.
Urko: It’s great to reconnect and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!
2024-05-201h 30Product Quest PodcastEpisode 63: Jobs-to-be-done in action with Urko WoodToday, we welcome Urko Wood. Urko is the founder of Reveal Growth Consultants, a firm that uses Jobs-to-be-Done to help firms grow and thrive.
Urko and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of JTBD for quite a few years now.
Urko: It’s great to reconnect and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!
2024-05-201h 30
Product Quest PodcastEpisode 62: Unlocking innovation with Robyn Bolton
Today we have Robyn Bolton as our guest. Robyn M. Bolton is the Founder & Chief Navigator of MileZero, an innovation consultancy that works with leaders of medium and large businesses to navigate the uncertainty of innovation's "fuzzy front end" to confidently grow their businesses. Before founding MileZero, Robyn was a Partner at Innosight, the innovation and strategy firm that does not need an introduction here since it was created by Harvard Professor Clayton Christensen. Robyn worked at BCG and was a Brand Manager at P&G where she was on the team that developed and launched Swiffer and Swiffer W...
2024-04-2956 minProduct Quest PodcastEpisode 62: Unlocking innovation with Robyn Bolton
Today we have Robyn Bolton as our guest. Robyn M. Bolton is the Founder & Chief Navigator of MileZero, an innovation consultancy that works with leaders of medium and large businesses to navigate the uncertainty of innovation's "fuzzy front end" to confidently grow their businesses. Before founding MileZero, Robyn was a Partner at Innosight, the innovation and strategy firm that does not need an introduction here since it was created by Harvard Professor Clayton Christensen. Robyn worked at BCG and was a Brand Manager at P&G where she was on the team that developed and launched Swiffer and Swiffer W...
2024-04-2956 min
Product Quest PodcastEpisode 61: Value Proposition Matrix with Brandon CornukeToday, we welcome Brandon Cornuke. Brandon is Senior Director of Innovation for University Hospitals Ventures, an organization charged with deploying healthcare innovation at scale.
He’s the author of The Value Proposition Matrix, something that we’re sure to get into today.
2024-04-081h 09Product Quest PodcastEpisode 61: Value Proposition Matrix with Brandon CornukeToday, we welcome Brandon Cornuke. Brandon is Senior Director of Innovation for University Hospitals Ventures, an organization charged with deploying healthcare innovation at scale.
He’s the author of The Value Proposition Matrix, something that we’re sure to get into today.
2024-04-081h 09
Product Quest PodcastEpisode 60: Behavioral Science with Theodora ZiamouToday, we welcome our special guest, Dr. Theomora Ziamou. She is a behavioral scientist who has worked for the EU through the European Commission, Ernst & Young, UNESCO - and today with her own consultancy, Enlexis.
Our stated goal on the Product Quest Podcast is to better understand innovation and product strategy. A real mystery that most product managers and leaders face - is the uncertainty with how their customers make decisions.
2024-03-251h 27Product Quest PodcastEpisode 60: Behavioral Science with Theodora ZiamouToday, we welcome our special guest, Dr. Theomora Ziamou. She is a behavioral scientist who has worked for the EU through the European Commission, Ernst & Young, UNESCO - and today with her own consultancy, Enlexis.
Our stated goal on the Product Quest Podcast is to better understand innovation and product strategy. A real mystery that most product managers and leaders face - is the uncertainty with how their customers make decisions.
2024-03-251h 27
Product Quest PodcastEpisode 59: Greg Larkin – Innovation that matters for bussinessToday we’ll be chatting to Greg Larking who calls himself a business punk. From what I can see the emphasis is on both: business and punk.
He predicted the subprime financial crisis in 2006 and worked as a director of product innovation at Bloomberg. Now he advises companies such as Google, PWC, Uber, Sky and other Fortune 500 companies to launch transformative products and empower entrepreneurs. He has also built a vetted, invite only community of 200 business punks around the world called Punks & Pinstripes and he's written a book “This might get me fired”.
Check out https...
2024-03-041h 03Product Quest PodcastEpisode 59: Greg Larkin – Innovation that matters for bussinessToday we’ll be chatting to Greg Larking who calls himself a business punk. From what I can see the emphasis is on both: business and punk.
He predicted the subprime financial crisis in 2006 and worked as a director of product innovation at Bloomberg. Now he advises companies such as Google, PWC, Uber, Sky and other Fortune 500 companies to launch transformative products and empower entrepreneurs. He has also built a vetted, invite only community of 200 business punks around the world called Punks & Pinstripes and he's written a book “This might get me fired”.
Check out https...
2024-03-041h 03
Product Quest PodcastEpisde 58: Platform Thinking with Daniel and TommasoIn this episode, Jonathan Edwards, Yann Vermuth, and Scott Burleson talk to Professors Daniel Trabucchi and Tommaso Buganza from the School of Management at Politecnico di Milano about their book "Platform Thinking" (more at: https://platformthinking.eu/). They talk about the different kinds of platforms and how platform thinking can be used to think about businesses and foster innovation.
You will learn how renowned companies, such as Uber, Airbnb, Apple, and Google, but also others are revolutionizing the industry by leveraging platform models in unique ways.
How can platform thinking lead to strategic opportunities? and...
2024-02-181h 02Product Quest PodcastEpisde 58: Platform Thinking with Daniel and TommasoIn this episode, Jonathan Edwards, Yann Vermuth, and Scott Burleson talk to Professors Daniel Trabucchi and Tommaso Buganza from the School of Management at Politecnico di Milano about their book "Platform Thinking" (more at: https://platformthinking.eu/). They talk about the different kinds of platforms and how platform thinking can be used to think about businesses and foster innovation.
You will learn how renowned companies, such as Uber, Airbnb, Apple, and Google, but also others are revolutionizing the industry by leveraging platform models in unique ways.
How can platform thinking lead to strategic opportunities? and...
2024-02-181h 02
Product Quest PodcastEpisode 57: Artificial intelligence and Jobs-to-be-doneMany listeners will know that this podcast has a JTBD affection to put it mildly. In this episode we will do something very Un-JTBD like: We will talk about a solution! It’s a solution that everyone is talking about right now: Artificial intelligence. What we want to do today is look at AI from two perspectives. The first one is how AI is or might be useful in the context of the Jobs-to-be-done philosophy and practice. The second one is more general: What customer jobs might AI help address? When we think about a company context: What jobs is...
2024-01-081h 00Product Quest PodcastEpisode 57: Artificial intelligence and Jobs-to-be-doneMany listeners will know that this podcast has a JTBD affection to put it mildly. In this episode we will do something very Un-JTBD like: We will talk about a solution! It’s a solution that everyone is talking about right now: Artificial intelligence. What we want to do today is look at AI from two perspectives. The first one is how AI is or might be useful in the context of the Jobs-to-be-done philosophy and practice. The second one is more general: What customer jobs might AI help address? When we think about a company context: What jobs is...
2024-01-081h 00
Product Quest PodcastEpisode 56: The Wheel of Progress with Eckhart BoehmeOur guest today, Eckhart Boehme, is a strategy consultant and the developer of the Customer Progress Design method. He is the co-creator of the Wheel of Progress, a canvas based on JTBD and inspired by Bob Moesta's 4 forces model. More recently Eckhart has been experimenting with AI tools and has developed an AI-based app that helps with analyzing customer interviews and processing the data.
Eckhart is also an expert on Clayton Christensen's work and prior to becoming an independent consultant, he worked at Microsoft for over 18 years.
Eckhart is the founder and managing director of...
2023-12-111h 12Product Quest PodcastEpisode 56: The Wheel of Progress with Eckhart BoehmeOur guest today, Eckhart Boehme, is a strategy consultant and the developer of the Customer Progress Design method. He is the co-creator of the Wheel of Progress, a canvas based on JTBD and inspired by Bob Moesta's 4 forces model. More recently Eckhart has been experimenting with AI tools and has developed an AI-based app that helps with analyzing customer interviews and processing the data.
Eckhart is also an expert on Clayton Christensen's work and prior to becoming an independent consultant, he worked at Microsoft for over 18 years.
Eckhart is the founder and managing director of...
2023-12-111h 12
Product Quest PodcastEpisode 55: Business Builders with Dan AdamsWermuth and Jonathan Edwards.
Today, we welcome our special guest, Dan Adams. Dan is the founder and president of The AIM Institute and is author of New Product Blueprinting: The Handbook for B2B Organic Growth. He’s a chemical engineer by training and the holder of many patents, including a listing in the National Inventor’s Hall of Fame.
He has also recently published another book, “Business Builders,” which will be our topic for today.
2023-11-271h 10Product Quest PodcastEpisode 55: Business Builders with Dan AdamsWermuth and Jonathan Edwards.
Today, we welcome our special guest, Dan Adams. Dan is the founder and president of The AIM Institute and is author of New Product Blueprinting: The Handbook for B2B Organic Growth. He’s a chemical engineer by training and the holder of many patents, including a listing in the National Inventor’s Hall of Fame.
He has also recently published another book, “Business Builders,” which will be our topic for today.
2023-11-271h 10
Product Quest PodcastEpisode 54: Product Management with Bart Jaworski
Today we will dive into the challenges of becoming and being a Product manager with Dr. Bart Jaworski. Bart is a Senior Product Manager at StepStone, he has worked as a Senior Product Manager at Microsoft and is a LinkedIn Top Product Management Voice. Through his online courses on https://drbartpm.com/ he has trained over 18.000 people in various aspects of Product Management – from how to land a PM job to running Design Sprints and much more.
2023-11-1358 minProduct Quest PodcastEpisode 54: Product Management with Bart Jaworski
Today we will dive into the challenges of becoming and being a Product manager with Dr. Bart Jaworski. Bart is a Senior Product Manager at StepStone, he has worked as a Senior Product Manager at Microsoft and is a LinkedIn Top Product Management Voice. Through his online courses on https://drbartpm.com/ he has trained over 18.000 people in various aspects of Product Management – from how to land a PM job to running Design Sprints and much more.
2023-11-1358 min
Product Quest PodcastEpisode 53: People, Innovation and Teams with Sebastian Hamers
In our podcast we often talk about innovation frameworks, models, theories and so on. While these topics are important, innovation success also depends A LOT on people and how they collaborate – or not. With our guest Sebastian Hamers of human insight, we want to talk about people and how they are best put together to achieve high innovation performance teams.
Sebastian has worked in and studied innovative entrepreneurship and business development in depth. Be it at the University of Twente and hop to spin out patents and technologies developed there. He worked at a Growth Accelerator Program before jo...
2023-11-061h 16Product Quest PodcastEpisode 53: People, Innovation and Teams with Sebastian Hamers
In our podcast we often talk about innovation frameworks, models, theories and so on. While these topics are important, innovation success also depends A LOT on people and how they collaborate – or not. With our guest Sebastian Hamers of human insight, we want to talk about people and how they are best put together to achieve high innovation performance teams.
Sebastian has worked in and studied innovative entrepreneurship and business development in depth. Be it at the University of Twente and hop to spin out patents and technologies developed there. He worked at a Growth Accelerator Program before jo...
2023-11-061h 16
Product Quest PodcastEpisode 52: Leah Tharin and SolopreneurshipToday, we welcome our special guest….and our first repeat guest, Leah Tharin. And, well well well, where to begin?
Last January, I was captivated by Leah’s writing on a topic that I knew nothing about, Product Led Growth even as I myself lead Product for The AIM Institute..
In getting up to speed, I found Leah’s writing to be concise, educational, entertaining, sometimes irreverent, often funny, but always…USEFUL. And I’m not the only one.
She had 12k followers on LinkedIn when I reached out to her in January. I think it wa...
2023-10-161h 31Product Quest PodcastEpisode 52: Leah Tharin and SolopreneurshipToday, we welcome our special guest….and our first repeat guest, Leah Tharin. And, well well well, where to begin?
Last January, I was captivated by Leah’s writing on a topic that I knew nothing about, Product Led Growth even as I myself lead Product for The AIM Institute..
In getting up to speed, I found Leah’s writing to be concise, educational, entertaining, sometimes irreverent, often funny, but always…USEFUL. And I’m not the only one.
She had 12k followers on LinkedIn when I reached out to her in January. I think it wa...
2023-10-161h 31
Product Quest PodcastEpisode 51: Lead user Innovation with Frank Piller
Today we welcome Prof. Dr. Frank Piller of the RWTH Aachen University. Dr. Piller is considered one of the leading German experts for innovation management, open innovation, customer co-creation and product individualization. His research has received numerous awards, like the PDMA Co-Creation Award or the nomination for the “Innovating Innovation” award from Harvard Business Review and McKinsey. He previously worked at the MIT Sloan School of Management before becoming a professor in Aachen where he is now the Head of Chair of the Institute for Technology & Innovation Management. Frank habilitated in 2004 on Open Innovation and User Innovation at the TUM...
2023-10-091h 07Product Quest PodcastEpisode 51: Lead user Innovation with Frank Piller
Today we welcome Prof. Dr. Frank Piller of the RWTH Aachen University. Dr. Piller is considered one of the leading German experts for innovation management, open innovation, customer co-creation and product individualization. His research has received numerous awards, like the PDMA Co-Creation Award or the nomination for the “Innovating Innovation” award from Harvard Business Review and McKinsey. He previously worked at the MIT Sloan School of Management before becoming a professor in Aachen where he is now the Head of Chair of the Institute for Technology & Innovation Management. Frank habilitated in 2004 on Open Innovation and User Innovation at the TUM...
2023-10-091h 07
Product Quest PodcastEpisode 50: Impact, Sustainability and ESG with Hannah Keartland
This is episode number 50 and we’re thrilled to have Hannah Keartland as a guest for this milestone episode. No pressure Hannah! Hannah is an award-winning strategic thinker with 20+ years of extensive and varied leadership experience as a director and on the board level. She has worked in finance, in for-purpose businesses, charities and as an innovation consultant. Today she’s all in on impact for example as a co-founder of the Impact Pioneers, an invitation only community of business leaders who want to have an impact in the world. She’s a fellow of the Institute of Chartered Accoun...
2023-10-021h 11Product Quest PodcastEpisode 50: Impact, Sustainability and ESG with Hannah Keartland
This is episode number 50 and we’re thrilled to have Hannah Keartland as a guest for this milestone episode. No pressure Hannah! Hannah is an award-winning strategic thinker with 20+ years of extensive and varied leadership experience as a director and on the board level. She has worked in finance, in for-purpose businesses, charities and as an innovation consultant. Today she’s all in on impact for example as a co-founder of the Impact Pioneers, an invitation only community of business leaders who want to have an impact in the world. She’s a fellow of the Institute of Chartered Accoun...
2023-10-021h 11
Product Quest PodcastEpisode 49: Servitization with Patrick McGowanToday, we welcome our special guest, Patrick McGowan. is the CEO and founder of The Service Design Group, a firm that specializes in service innovation. It should be no surprise then, that Patrick is an expert in service design.
He has well over two decades of experience, first with IBM before launching his own firm. Patrick has a really interesting background though, having graduated from design school at NC State… which one of the most difficult bachelor’s programs to get into, at least here in North Carolina. I’m curious as to how he leverages that knowledg...
2023-09-181h 34
Product Quest PodcastEpisode 48: Causality of action, Jobs-to-be-done and philosophy part 2
We continue our discussion about the relationships between philosophy and Jobs-to-be-done, starting with the causality of action, Aristotle and Jobs-to-be-done and Romeo and Juliet!
The core argument of Jobs-to-be-done
Human beings want to achieve certain things, call these things a “Job”
To achieve them, they use different means and different means can allow them to achieve the same Job, call these means “solutions”.
Some of those solutions are better, some are worse. We decide and judge which are worse, and which are better depending on how well the solutions help us g...
2023-08-281h 11Product Quest PodcastEpisode 48: Causality of action, Jobs-to-be-done and philosophy part 2
We continue our discussion about the relationships between philosophy and Jobs-to-be-done, starting with the causality of action, Aristotle and Jobs-to-be-done and Romeo and Juliet!
The core argument of Jobs-to-be-done
Human beings want to achieve certain things, call these things a “Job”
To achieve them, they use different means and different means can allow them to achieve the same Job, call these means “solutions”.
Some of those solutions are better, some are worse. We decide and judge which are worse, and which are better depending on how well the solutions help us g...
2023-08-281h 11
Product Quest PodcastEpisode 47: Philosophy, Jobs-to-be-done and customer rationalityThis time we are going to try something a little different. There’s no guest and we are going to take a philosophical perspective on Jobs-to-be-done. Some listeners will know that philosophy is dear to Yann's heart and something that he's brought up in the podcast here and there. Today we want to make these comments and hints front and center. It’s also worth noting that Scott and his book Statue in the Stone was the one that first connected JTBD and philosophy and it’s the very reason we three found each other.
Philosophy is often about argumen...
2023-08-211h 18Product Quest PodcastEpisode 47: Philosophy, Jobs-to-be-done and customer rationalityThis time we are going to try something a little different. There’s no guest and we are going to take a philosophical perspective on Jobs-to-be-done. Some listeners will know that philosophy is dear to Yann's heart and something that he's brought up in the podcast here and there. Today we want to make these comments and hints front and center. It’s also worth noting that Scott and his book Statue in the Stone was the one that first connected JTBD and philosophy and it’s the very reason we three found each other.
Philosophy is often about argumen...
2023-08-211h 18
Product Quest PodcastEpisode 46: Putting Design Thinking in Motion with Gretche Goffe
In today’s episode we welcome Gretchen Goffe. Gretchen is on a mission to make design thinking accessible to everyone. She’s the founder and CEO of the DT-Live-lab that helps companies become customer-centric at scale through teaching and training teams on human-centered approaches to innovation and customer experience. She has 20+ years’ experience in innovation in many industries such as consumer goods, as finance, and healthcare. She was also the Executive Director of the innovation initiative at Ohio State University’s Fisher College of Business and is a member of Fast Company. In short: There’s a ton of experience...
2023-07-101h 16
Product Quest PodcastEpisode 45: Product Management Magic with Busra CoskunerToday, we welcome our special guest, Büsra Çoskuner. Büsra is an experienced product manager who now as the founder of Producteer. Se coaches, mentors other product managers and helps companies to develop their product management function.
In reading Büsras bios, what I’m immediately attracted to is that she is a practitioner FIRST… and coach/mentor second.
The product manager position is much better understood than it was even 5, 10 years ago. And I personally appreciate the revolution that practitioner leaders, such as Byshra, are leading the charge.
2023-06-261h 32
Product Quest PodcastEpisode 44: Value Engineering with Olaf de Hemmer GudmeOlaf is a certified trainer in Value Management and Value Analysis, a consultant and a lecturer, who has lectured at numerous universities and business schools in France and Switzerland.He is the former president of the AFAV, the "French Association for Value Analysis", a network of value professionals (https://www.afav.eu/) and the cofounder of the Value University (http://www.valueuniversity.org) and of the Swiss Value Association.He is also the co-author of the book "What is it for" and the author slash curator of the book "Valeur(s) & management", Values and management (which is unfortunately not...
2023-06-191h 29
Cup o' GoDon't defer your time.Since calls; Hugo is safer than ever! And interview with Koyeb CEO and cofounder, Yann LégerThank you to this week's sponsor, Koyeb!Go 1.20.5 & 1.19.10 coming any moment nowProposals📜 Accepted: Add `else with` to templates⌚ Likely accept: cmd/vet: time.Since should not be used in defer statementNew proposal: database/sql: add generic Null[T]ReleasesHugo v0.113.0 with HTTPS support🐍 spf13/viper v0.16.0golangci-lint v1.53.0, .1, & .2, with several new linters, and many updates🍣 BurntSushi/toml v1.3.0 & .1, with experimental TOML 1.1 supportBlog post: Improving Observability of GoLang ServicesKoyeb is a developer-friendly serverless platform to deploy apps globally. No-ops, servers, or infrastructure management. You can run Web apps & APIs, event-driven serverless functions, background workers, and even cron jobs!Production note: Start...
2023-06-0654 min
Product Quest PodcastEpisode 43: Product Management Excellence with Jason KnightToday, we welcome our special guest, Jason Knight.. Jason is a 20-year veteran of B2B technology and product management, with experience in both corporations and startups. He’s a speaker, writer, podcaster, and coach and mentor to product development teams… but especially to product managers; as he feels this is the key role that makes good product development work… and I happen to share this view by the way. And I have a LOT of questions!!
FINDING JASON
You can find Jason on Twitter at ONE JASON KNIGHT
Host of the podcast ONE KNIGHT...
2023-06-051h 24
Product Quest PodcastEpisode 42: Lean Scaleup with Frank MattesToday we talk about one of those shiny words in business that many talk about, yet few really understand and that word is “Scaling”- So many businesses are looking for business models that can scale, yet very few succeed. Today is all about scaling and New Business Building with our guest Frank Mattes and his approach and company called Lean Scaleup. Before we jump in let me just say that it’s always inspiring to talk to Frank and – I’m talking from experience here, a great guy work and think with. He brings the experience, the thoughtfulness, and the energy...
2023-05-151h 13
Product Quest PodcastEpisode 41: Improving the Jobs-to-be-done method with Eric EskeyThis is part 2 of our conversation with Eric Eskey.
Eric is the managing director of Dark Horse Works. If you’re in innovation, product management or jobs-to-be-done, you’re in for a treat - and listen carefully. Eric is one of the most experienced JTBD practitioners on the planet… and likely across other planets too.
Like myself, he was personally trained by JTBD pioneer and creator of Outcome-Driven Innovation, Tony Ulwick. He has nearly 20 years of experience in executing JTBD projects. He’s completed projects across many industries: healthcare and medtech, government, finance, textiles, software, agricult...
2023-05-081h 09
Product Quest PodcastEpisode 40: Get the most out of Jobs-to-be-done interviews with Eric EskeyToday, we welcome our special guest, Eric Eskey. Eric is the managing director of Dark Horse Works. If you’re in innovation, product management or jobs-to-be-done, you’re in for a treat - and listen carefully. Eric is one of the most experienced JTBD practitioners on the planet… and likely across other planets too.
Like myself, he was personally trained by JTBD pioneer and creator of Outcome-Driven Innovation, Tony Ulwick. He has nearly 20 years of experience in executing JTBD projects. He’s completed projects across many industries: healthcare and medtech, government, finance, textiles, software, agriculture, food… and I expect m...
2023-04-2439 min
Product Quest PodcastEpisode 39: AI and Healthcare with Dr. Harvey CastroToday, we welcome our special guest, Dr. Harvey Castro. Dr. Castro has such a diverse and amazing background, it’s tough to know where to begin. He’s a serial entrepreneur who started his first company selling vitamins at 16. He’s a physician, an executive, an entrepreneur, and product developer - having led teams to create over 30 apps; oh, and also he’s the author of multiple books.
In particular, he’s been writing about the intersection of healthcare and AI, something we’re sure to get into today.
2023-04-031h 16
Product Quest PodcastEpisode 38: Corporate Startups and Innovation Accounting with Esther Gons
Many of you, innovators out there will have been faced with the following question by a senior leader about an early-stage innovation idea: “Yeah, but what’s the ROI?” Of course, sometimes you just don’t know yet and it’s a bad question at a bad moment in time. But then again: Management is there to manage, whether it’s about the core or about new ventures. So how can we measure innovation? Our guest today took a brilliant approach to this problem she calls “Innovation accounting”.
Esther Gons is one of those thinkers in innovation that just seems...
2023-03-271h 16
Product Quest PodcastEpisode 37: Cybernetics on Design and Innovation with Paul Pangaro
One word that comes up often in design and innovation is the word "need". "Goals" are central to Alan Cooper's influential "goal driven design". A famous book in Jobs-to-be-Done theory is called "what customers want". And of course the word "job" is right there in the name "jobs-to-be-done". Chairs, rocks, stories, stars, information, music and countless other things do not have "needs", "goals", "jobs" or "wants". But people, animals, organizations, societies do have these things. And they have them because they are what we might call purposeful systems, they can have goals and try to reach them.
...
2023-03-201h 34
Product Quest PodcastEpisode 36: JTBD, the genius of AND and levels of abstractionToday, we welcome our special guest, Dr. Andrew DiMeo. Andrew is a former professor at NC State and UNC in biomedical engineering. He’s an entrepreneur, having built CanvasGT, whiteboard software that was acquired by medtech software firm Greenlight guru.
Andrew is a big thinker in all things innovation and all things relating to medical devices. But more importantly than that, he’s a super dude and friend who has a lot to say on many topics.
2023-03-061h 24
Product Quest PodcastEpisode 35: Product led Growth with Leah TharinToday, we welcome our special guest, Leah Tharin. Leah is the Head of Product at Jua.ai. She’s an advocate for product-led growth, something we’re certain to get into today. She has an impressive background in product management and product leadership, but the thing that brought her into view for me is that she is a direct and brilliant communicator really on all things product, from the challenges of a product team to those of leadership.
Find out more here: https://www.leahtharin.com/
Get the product-led Growth Guide here: https://www.l...
2023-02-201h 44
Product Quest PodcastEpisode 34: Framing JTBD Initiatives with Rob SchadeToday, we welcome our special guest, Rob Schade. Rob is the Chief Customer Officer of Strategyn. Strategyn, of course, is the innovation firm founded by JTBD pioneer Tony Ulwick. Rob was actually the second employee of Strategyn over 20 years ago and has personally been part of the JTBD’s development from a theory where we just talk about milkshakes to a repeatable process that innovators can actually use.
For our listeners, let me make an impassioned plea for why you’ll want to listen to this episode from beginning to end. The most critical part using JTBD is f...
2023-02-061h 21
Product Quest PodcastEpisode 33: Applying JTBD in UX Design with Wolfram NagelOur guest today is Wolfram Nagel Senior UX Designer at TeamViewer. I think it’s fair to say that Wolfram has been in UX before it was cool and has worked in different companies and as a freelancer. He’s published a book on Multiscreen UX Design, is co-founder and main curator of designmethodsfinder.com, he’s a public speaker and regularly publishes insightful articles on wolframnagel.medium.com. In addition to that the likelihood to meet him at a Jobs-to-be-done or UX Meetup is quite high. So, today we will take a deep dive on how UX and Jobs-t...
2023-01-301h 21
Product Quest PodcastEpisode 32: The Art and Science of Causality with Paul HuenermundDecisions shape the future. Making better decisions is critical for people and for society.
Businesses make strategic decisions all the time about where to invest, who to partner with, where to
advertise and much more. Customers make decisions about what products to buy and to use. Innovators, designers and engineers make decisions about what to build so that customers purchase and use what they make
Businesses have become more and more data-driven, with data science becoming ubiquitous, but
conventional data science has its limitations.
In this episode we discuss why understanding causality is...
2023-01-231h 24
Product Quest PodcastEpisode 31: Retrospective 2022In this special episode we review all the guests we interviewed on the show this year and reflect upon what we learned, what we liked and the questions we wished we had asked!
This episode turned out to be much longer than planned, so here are the timestamps if you want to jump to a particular guest:
01:40 Ruth Hartt
15:50 Lance Bettencourt
25:04 Ronan and Jane
31:20 Indi Young
40:14 Jim Kalbach
53:00 Dan Adams
1:05:30 Beat Walther
1:13:00 Jan Schmiedgen
1:22:00 Katerina Kozludzhova
1:25:10 Murat and Francesco
1:31:17 Michele Hansen
1:41:45 Lindsay Zaltman
1:54:50 Min Basadur
2:04:30 Gerry McGovern
2:11:20 Giorgio Pauletto
2:19:50 Tim Macarthur
2:24:10 Joe Leech
2:32:00 Ian Kerr & Jason Frasca
2:37:15 Sergei Ikovenko
2:46:20 T
2023-01-023h 03
Product Quest PodcastEpisode 30: Jobs-to-be-done with Tony UlwickToday, we welcome our special guest, Tony Ulwick. If you’ve worked in, read about, or even heard of JTBD, then you know his name. Tony is the creator of Outcome-Driven Innovation, known as ODI. ODI takes this theory, this philosophy of JTBD and presents it as a repeatable process.
Tony is well published with his key work from 2005 “What Customers Want" or his HBR articles “Turn Customer Input into Innovation” and “The Customer-Centered Innovation Map” which have become classic reads of our field.
2022-12-121h 22
Product Quest PodcastEpisode 29: TRIZ – Theory of Inventive Problem Solving with Sergei IkovenkoToday, we welcome Dr. Sergei Ikovenko. Sergei is one of the world’s leading authorities in the Theory of Inventive Problem Solving, commonly known as TRIZ. He has conducted over 1,500 workshops (that’s 1500) on TRIZ at a long list of companies, including P&G, GE, and Hyundai… and many others, including the Chinese Patent Office and the Swiss Patent Office…he’s lectured all over the world at Harvard, MIT, Carnegie-Mellon, Stanford. Sergei has doctorates in mechanical engineering as well as environmental engineering – and to keep it interesting - a master’s degree in patent law. He’s written over 100 publicati...
2022-10-311h 31
Product Quest PodcastEpisode 28: Innovating Emergent Futures with Iain Kerr and Jason FrascaOur guests today are Iain Kerr and Jason Frasca from Emergent Futures Lab (emergentfutureslab.com), a strategic innovation consulting firm focused on radical innovation.
Iain and Jason founded the Emergent Futures Lab in 2018 as a platform for the rethinking of creativity, invention, and change. They have developed a number of new tools including the Innovation Design Approach, which we will be talking about today.
Iain Kerr is a designer working at the intersection of creativity, ecology, and emergent systems.
He is a Co-Director of the MIX Lab at Montclair State University within the...
2022-10-241h 46
Product Quest PodcastEpisode 27: Innovation in Public Utilities with Giorgio PaulettoOur guest today is Giorgio Pauletto. Giorgio is Head of Strategy and Innovation at SIG, the Industrial Services of Geneva. SIG is Geneva’s public utility company, providing water, energy and telecommunication services to the canton of Geneva.
Giorgio studied management sciences and engineering at Stanford, got a doctorate in econometrics at the university of Geneva and was a visiting fellow both at the Hoover institution in Stanford and then at Yale.
Before joining SIG, he worked as a Technology, Strategy and foresight advisor for the state of Geneva.
Today we will be tal...
2022-10-171h 15
Product Quest PodcastEpisode 26: Coaching Executives with Mr. JoeToday we have an exciting guest Joe Leech. Joe is an energetic coach and advisor to CEOs, has a lot of experience working with startups, high growth tech unicorns and Fortune 100 companies. 20 billion $ in revenue go through the products he has worked on, an impressive number. He has a background in psychology, more specifically in neuroscience, was a primary school teacher for some time and has written a book I want to recommend about Design and Psychology: Psychology for designers, a pocket guide. Besides that he is also a great and very entertaining speaker and writer. Today however will focus...
2022-10-1057 min
Product Quest PodcastEpisode 25: Overcoming JTBD project challengesToday we the Product Quest Podcast Team discuss the challenges you face when it comes to Jobs-to-be-done projects. What can go wrong? What needs to be in place before you start? And of course what can you do to overcome them? What are the learnings from all of our experience in applying Jobs-to-be-done in many industries?
2022-10-031h 06
Product Quest PodcastEpisode 24: Service Design with Tim MacArthurToday we will deep dive into the topic of service design with our guest Tim Macarthur. Tim Macarthur is a Service Designer based in Dublin. His career has seen him work in the enterprise such as IBM, in consultancy and in service innovation for various international organizations. Tim co-founded the Service Design Network in Ireland and is a visiting lecturer at the National College of Art & Design in Dublin. Tim is deeply interested in the intersection of Service Design and other disciplines in bringing valuable, delightful services to life. Certainly, a mission we can all get behind.
And here's the r...
2022-09-261h 32
Product Quest PodcastEpisode 23: Gerry McGovern on Top Tasks, part 2This is part two of our talk with Gerry McGovern. He has developed Top Tasks, a design framework that helps identify what truly matters to people. It has been developed over a 15-year period and applied more than 500 times by companies like Microsoft, Cisco, Toyota, and governmental organizations such as the European Union and of course the Irish government and the WHO.
Gerry is a highly regarded speaker and has proven it in more than 40 countries around the world, he appeared on CNN, the BBC an various other media. He has written 8 books of which I strongly r...
2022-09-191h 05
Product Quest PodcastEpisode 22: Gerry McGovern on Top Tasks, part 1Today we talk to Gerry McGovern. He has developed Top Tasks, a design framework that helps identify what truly matters to people. It has been developed over a 15-year period and applied more than 500 times by companies like Microsoft, Cisco, Toyota, and governmental organizations such as the European Union and of course the Irish government and the WHO.
Gerry is a highly regarded speaker and has proven it in more than 40 countries around the world, he appeared on CNN, the BBC an various other media. He has written 8 books of which I strongly recommend Top Task a...
2022-09-1257 min
Product Quest PodcastEpisode 21: Dr. Min Basadur on SimplexityDr. Min Basadur is Professor Emeritus at McMaster University and founder of Basadur Applied Creativity. He has three patents and a PhD in Industrial/Organizational Psychology.
But Min is best known for his creativity system, Simplexity. In the 1970’s, Min developed his method when building upon the work of colleague Sid Parnes. It’s a system… complete with all the essentials for defining problems, for generating solutions, and for selecting the best to act upon. It also considers the dynamics of different thinking styles – and includes an innovation profiler, which we are sure to discuss. This is part 2 o...
2022-08-291h 06
Product Quest PodcastEpisode 20: Dr. Min Basadur on SimplexityDr. Min Basadur is Professor Emeritus at McMaster University and founder of Basadur Applied Creativity. He has three patents and a PhD in Industrial/Organizational Psychology.
But Min is best known for his creativity system, Simplexity. In the 1970’s, Min developed his method when building upon the work of colleague Sid Parnes. It’s a system… complete with all the essentials for defining problems, for generating solutions, and for selecting the best to act upon. It also considers the dynamics of different thinking styles – and includes an innovation profiler, which we are sure to discuss. This is part 1 o...
2022-08-221h 06
Product Quest PodcastEpisode 19: Entrepreneurship with Murat Goker and Francesco Cardoletti, part 2As listeners know, on the show we love to dive deep into innovation and business theories and frameworks. But at the end of the day what really matters is actually building products and services that people want in order to build successful businesses. Well… our guests today definitely know a lot about that, Murat Göker and Francesco Cardoletti are both successful and experienced serial entrepreneurs who have built businesses in diverse industries and geographical regions. This is part 1 of our discussion.
Murat has built and operated ventures in retail fashion, concierge services, commodities trading, advising micro-s...
2022-08-1546 min
Product Quest PodcastEpisode 18: Entrepreneurship with Murat Goker and Francesco Cardoletti, part 1As listeners know, on the show we love to dive deep into innovation and business theories and frameworks. But at the end of the day what really matters is actually building products and services that people want in order to build successful businesses. Well… our guests today definitely know a lot about that, Murat Göker and Francesco Cardoletti are both successful and experienced serial entrepreneurs who have built businesses in diverse industries and geographical regions. This is part 1 of our discussion.
Murat has built and operated ventures in retail fashion, concierge services, commodities trading, advising micro-s...
2022-08-081h 15
Product Quest PodcastEpisode 17: Lindsay Zaltman – Understanding Customer with Deep Metaphors, part 2Today we will venture into the twilight of the unconscious and see how that helps create strategies and campaigns that click with customers on a very different level. A special guest Lindsay Zaltman who knows all about this is joining us today. Lindsay is CEO and Partner at Olsan Zaltman a consumer insights and strategy agency. Lindsay is co-author of a book I highly recommend “Marketing Metaphoria: What Deep Metaphors reveal about the minds of consumers”. He’s been published in the Harvard Business Review and speaks at conferences all over the world and regularly at Fortune 500 companies. This is par...
2022-08-011h 00
Product Quest PodcastEpisode 16: Lindsay Zaltman – Understanding Customers with Deep Metaphors, part 1Today we will venture into the twilight of the unconscious and see how that helps create strategies and campaigns that click with customers on a very different level. A special guest Lindsay Zaltman who knows all about this is joining us today. Lindsay is CEO and Partner at Olsan Zaltman a consumer insights and strategy agency. Lindsay is co-author of a book I highly recommend “Marketing Metaphoria: What Deep Metaphors reveal about the minds of consumers”. He’s been published in the Harvard Business Review and speaks at conferences all over the world and regularly at Fortune 500 companies. This is part 1...
2022-07-2556 min
Product Quest PodcastEpisode 15: Jan Schmiedgen and Design Thinking, part 2This is part 2 of our talk with Jan Schmiedgen. We will talk about all things Design and Innovation. Jan is one of those Duracell-bunny energy level kinds of people, which shows in his career path. Among doing many things he has published and blogged a lot on Design and Innovation in various places. He co-curates the blog thisisdesignthinking.net, is an entrepreneur who had several businesses and now managing partner and Innovation strategist at Codify. There is one sentence on the Codify website that sums Jan up: “intellectual curiosity paired with the strong need for independence”. Jan cofounded Codify, an a...
2022-07-181h 00
Product Quest PodcastEpisode 14: Jan Schmiedgen and Design Thinking, part 1This is part 1 of our talk with Jan Schmiedgen. We will talk about all things Design and Innovation. Jan is one of those Duracell-bunny energy level kinds of people, which shows in his career path. Among doing many things he has published and blogged a lot on Design and Innovation in various places. He co-curates the blog thisisdesignthinking.net, is an entrepreneur who had several businesses and now managing partner and Innovation strategist at Codify. There is one sentence on the Codify website that sums Jan up: “intellectual curiosity paired with the strong need for independence”. Jan cofounded Codify, an a...
2022-07-1152 min
Product Quest PodcastEpisode 13: Michele Hansen on Customer InterviewingToday, we welcome our special guest, Michele Hansen. Michele is the co-founder of the Software-as-a-Service company Geocodio, along with her husband Mathias. Prior to being an entrepreneur, Michele was a product manager in financial publishing and a project manager for a web development agency.
She’s also a co-host of the Software Social Podcast, a weekly conversation between two SaaS founders… self-described as “one just starting out, and one who’s established.”
Michele is the author of an excellent book on customer interviewing, “Deploy Empathy”, which we are certain to get into today.
R...
2022-06-271h 39
Product Quest PodcastEpisode 12: Katerina Kozludzhova and the Discipline of InnovationToday, we welcome our special guest, Katerina Kozludzhova. Katerina is an experienced product manager who became so enthusiastic about innovation, she went on to get a PhD, with her dissertation on the commercialization of software innovations.
Today, she is the Chief Assistant Professor of Business Innovations at Plovdiv University in Bulgaria where she teaches courses on innovation, creativity, design thinking, product development, and commercialization.
She’s the author of the book, “Business Innovation,” which we are certain to get into today.
Referenced on the show:
Business Innovation, Katerina Kozludskova
The...
2022-06-201h 04Product Quest PodcastEpisode 11: Breaking JTBD, The Answer, part 2So we release part 2 of our effort to try to break jobs to be done. We prod it, push it, pull on it and generally try to exploit its weaknesses to see how it holds up. We will look at situations where JTBD seems to break down... situations where things people do are hard to explain from a jtbd perspective. We will talk about the role of emotion in people’s behaviour. In JTBD there is this notion of an emotional job which we will take apart.
Referenced on the show:
The Statue in...
2022-06-1358 minProduct Quest PodcastEpisode 10: Breaking JTBD, The RiddleToday, we try to break jobs to be done. We prod it, push it, pull on it and generally try to exploit its weaknesses to see how it holds up. We will look at situations where JTBD seems to break down... situations where things people do are hard to explain from a jtbd perspective. We will talk about the role of emotion in people’s behaviour. In JTBD there is this notion of an emotional job which we will take apart.
This is part 1 – the riddle. Stay tuned for part 2 next week!
Refe...
2022-06-0643 min
Product Quest PodcastEpisode 9: The Customer-Focused Innovation approach with Beat Walther, part 2Today, we welcome Beat Walther for the second part of our talk. Beat started out his career at P&G, has worked at McKinsey and is managing partner at Vendbridge, the agency I work at and which he co-founded 20 years ago. He is co-creator of the CFI approach. CFI stands for Customer-Focused Innovation, an approach which helps companies focus their innovation resources on the winning ideas. Beyond his work at Vendbridge he is a board member and has coached more than 200 Startups.
To listen to part 1, just scroll down to episode 8!
2022-05-301h 23
Product Quest PodcastEpisode 8: Beat Walther and Jobs-to-be-done, part1Today, we welcome our special guest Beat Walther. Beat started out his career at P&G, has worked at McKinsey and is managing partner at Vendbridge, the agency I work at and which he co-founded 20 years ago. He is co-creator of the CFI approach. CFI stands for Customer-Focused Innovation, an approach which helps companies focus their innovation resources on the winning ideas. Beyond his work at Vendbridge he is a board member and has coached more than 200 Startups.
This is part 1 of the podcast with Beat. Stay tuned for part 2 next week!
2022-05-2334 min
Product Quest PodcastEpisode 7: Importance of Adult Learning in B2B Innovation with Dan AdamsDan Adams is the founder and president of The AIM Institute and is author of New Product Blueprinting: The Handbook for B2B Organic Growth. He’s a chemical engineer by training and the holder of many patents, including a listing in the National Inventor’s Hall of Fame.
Dan is a teacher to thousands of innovation practitioners, has coached hundreds (if not thousands) of innovation projects, and is the chief architect of Blueprinter® software – the tool that helps novice Voice of Customer practitioners to be as effective as experts, and helps experts to be as effective as master...
2022-05-161h 19
Product Quest PodcastEpisode 6: Job Mapping and the JTBD toolkit with Jim KalbachAnyone in the Jobs-to-be-done space by now surely knows his name and work but it’s worth pointing it out. He is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard. He has written 3 books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly, 2016), and most recently The Jobs To Be Done Playbook (Rosenfeld, 2020). He is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, trainings, and content. Jim blogs at experiencinginformation.com and tweets under @jimkalbach.
Referenced o...
2022-05-091h 41
Product Quest PodcastEpisode 5: What are Listening Sessions? With Indi YoungIf you’ve heard or used the term mental models, that’s because of her work and the book she wrote with that title “Mental Models”. Indeed she pioneered opportunity maps, mental model diagrams, and thinking styles. Indi is a writer, researcher, and coach for inclusive product strategy. Beyond Mental models she’s published Practical Empathy and she is very close to publishing her next book “Time to listen”. You can find all of that and more on her website indiyoung.com
Referenced on the show:
Weapons of Math Destruction, Cathy O’Neil
Time to Lis...
2022-05-021h 28
Product Quest PodcastEpisode 4 - Lego serious play® with Ronan Healy and Jane HessionToday, we welcome our special guests, Ronan Healy and Jane Hession. This husband and wife team are the founders of the “How Might We” design studio. Their mission? To help to be more creative, to solve problems, can I use the phrase, “to innovate” by using something inside that many of us have lost touch with… the power of play.
A self-described “researcher at heart,” Jane has worked with entrepreneurs, corporations and even the Irish government. She has a PhD in Entrepreneurship Management and is author of “Women in the Modern Workplace.”
Ronan is a true student of inn...
2022-04-251h 50
Product Quest PodcastEpisode 3: Jobs-to-be-done and the Customer Job Map with Lance BettencourtIn this episode, we welcome a most special guest, Dr. Lance Bettencourt. Without question, Lance is on the Mount Rushmore of JTBD contributors. He’s currently a professor of marketing at TCU. He’s the author of “Service Innovation”, and well-published - including MIT Sloan Management Review and Harvard Business Review. Most notably, along with Tony Ulwick, he authored “The Customer-Centered Innovation Map” in HBR one of the most important JTBD publications, and it has the distinction of the single resource that I recommend more than any other.
Lance is an appreciator of ice cream, has been known to do...
2022-04-181h 08
Product Quest PodcastEpisode 2: JTBD and the arts with Ruth HarttIn this episode we take a deep dive with special guest Ruth Hartt into Jobs-to-be-done and how she applies it in the arts.
Ruth regularly blogs at https://www.cultureforhire.com , be sure to follow her on Twitter @ruth_hartt or find her on LinkedIn for constant insights and surprises for JTBD marketing in the artworld.
Referenced on the show:
Innovator’s Solution, Clayton Christensen
Competing Against Luck, Clayton Christensen
Demand-Side Sales, Bob Moesta
Art of Relevance, Nina Simon
Nina Simon Art of R...
2022-04-111h 18Product Quest PodcastEpisode 1: Jobs-to-be-done Deep DiveIn this inaugural episode Scott, Jonathan and Yann go deeply into the Jobs-to-be-done philosophy exploring what Jobs-to-be-done is, why it is so powerful and share valuable insights from real Jobs-to-be-done practice.
Referenced on the show:
The Statue in the Stone, Scott Burleson
What Customers Want, Anthony Ulwick
Innovator’s Dilemma, Clayton Christensen
Innovator’s Solution, Clayton Christensen
2022-03-281h 07Product Quest PodcastEpisode 1: Jobs-to-be-done Deep DiveIn this inaugural episode Scott, Jonathan and Yann go deeply into the Jobs-to-be-done philosophy exploring what Jobs-to-be-done is, why it is so powerful and share valuable insights from real Jobs-to-be-done practice.
Referenced on the show:
The Statue in the Stone, Scott Burleson
What Customers Want, Anthony Ulwick
Innovator’s Dilemma, Clayton Christensen
Innovator’s Solution, Clayton Christensen
2022-03-281h 07