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Jonny Holsten

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Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Tiny Marketing: Marketing and Sales Systems for Independent ConsultantsEp 177: Bridge The Gap: Run Sales Calls That Close | Guest Expert: Jonny HolstenSend a textWe show solo consultants how to run sales calls that feel natural yet drive clear outcomes. From scoring fit without a CRM to handling budget early and locking next steps, we share simple pivots that raise conversions without chasing more leads.• three recurring sales call mistakes and how to fix them• four fit factors to qualify buyers fast• simple bridge score you can run on a notepad• use intake forms for pre-qualification• magic pivots that make money talk easy• build conviction by tuning offer and price• position outco...
2026-02-2227 minGenius Talk
Genius TalkClose Deals by Bridging the Gap with Jonny Holsten | Genius Talk Podcast | Atul RajIn this episode of the Genius Talk Podcast, host Atul Raj speaks with Johnny Holsten from Bridge Selling about effective sales training and coaching. They discuss the importance of understanding buyer pain points, the Bridge Selling framework, and the evolving role of AI in sales. Johnny emphasizes the need for human interaction in sales and shares insights on unlearning ineffective sales habits. The conversation concludes with personal reflections and recommendations for aspiring sales professionals.Takeaways:-Sales training is essential for both small businesses and large teams.-Understanding buyer pain points is crucial for closing deals.-The Bridge Selling framework...
2026-02-2111 minWantrepreneur to Entrepreneur | Start and Grow Your Own Business
Wantrepreneur to Entrepreneur | Start and Grow Your Own Business1389: The Real Reason Your Deals Stall (And How to Fix It) w/ Jonny HolstenTired of sales feeling like a slot machine where you just pull the lever and hope for the best? In this game-changing episode, sales expert Jonny Holsten introduces the BridgeSelling System, a practical framework designed to turn your chaotic sales conversations into a repeatable, predictable assembly line. Jonny breaks down why most sales processes fail and provides a clear path to shorter sales cycles, higher close rates, and less frustration. This episode is packed with value for any founder who is currently the lead salesperson or is looking to build a team, offering a concrete system to qualify leads...
2026-02-1832 minWhat is Business Development?
What is Business Development?Episode 119: Top 3 Takeaways from "Fix Your Broken Sales Calls" with Jonny HolstenGet your BDP certification from the Global Business Development Association at: https://www.gbdassociation.org/homeThe Business Development Professional (BDP) certification enables you to boost your BD career…rated 10 out of 10 by our certification graduates!“What Is Business Development?” Podcast by GBDA explores tactics, tools, and leadership strategies for business developers, salespeople, capture managers, and growth executives in every industry.* Follow our guest on LinkedIn: https://www.linkedin.com/in/jonnyholsten/* Get your copy of the book at: https://a.co/d/0j3UhUpV* Follow our host, Tony Gray...
2026-02-1225 minWhat is Business Development?
What is Business Development?Episode 119: Top 3 Takeaways from "Fix Your Broken Sales Calls" with Jonny HolstenWhat is Business Development?
2026-02-1225 minGetting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow
Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flowRecover Revenue Hiding in Plain Site by Fixing Your Broken Sales Calls with Jonny HolstenIn this episode of Getting to the Bottom Line, host Stephanie Smith sits down with sales expert Jonny Holsten, founder of Bridge Selling, to unpack how business owners and sales leaders can dramatically improve their conversion rates without spending a dime more on leads.Jonny shares how most organizations lack a defined sales call strategy, causing inconsistent results and lost revenue. He introduces Bridge Selling’s powerful “Bridge Score” model — a repeatable, structured framework that helps sales teams diagnose call effectiveness and create predictable outcomes.Whether you’re a growing company with a sales team of 10+ or...
2026-01-1624 minThe Growth Signal
The Growth SignalStop Treating Sales Like a Slot Machine with Jonny HolstenSales teams miss deals because they treat every call like a gamble. Jonny Holsten says the fix is simple: rethink the sales call as a clean, repeatable system that works every time. Alyssa Nolte sits down with Jonny to break down why most close rates stall and what to do about it.If you want sales that feel predictable, not chaotic, this conversation will hit hard.Why listen: Jonny shows how structure can beat luck, how to escape “bluebird thinking,” and how to turn every call into a clear path forward.Key takeaways:Mo...
2025-11-2024 minAI Bridges
AI BridgesJonny Holsten : Unlocking Sales Success with AISummaryIn this conversation, Jonny Holsten discusses the Bridge Selling Framework, a system designed to enhance sales conversations and improve conversion rates. He shares insights on the integration of AI in sales processes, emphasizing the importance of human interaction alongside technology. The discussion also touches on work-life balance, the future of AI in sales, and the mindset required to adapt to changing market dynamics.TakeawaysBridge Selling helps organizations optimize their sales calls.Success stories highlight significant revenue increases through improved sales processes.AI is seen as a tool to enhance efficiency and...
2025-11-191h 33The SellthatSaaS Podcast
The SellthatSaaS Podcast31: You're Losing Deals in Discovery (Here's Why)On this episode of SellThatSaaS, host Will Padilla sits down with discovery & sales conversation expert Jonny Holsten (Bridge Selling) to fix the part of your process that’s quietly killing your deals: your discovery call. We unpack why most reps stop 2–3 questions too early, how to ask “why now?” without sounding pushy, the six categories every winning sales conversation hits, and how to stop advancing bad-fit inbound leads that clog your pipeline. We get into outbound vs inbound strategy, how to qualify with integrity, what to do when a prospect “has no timeline,” and why pain + timing matter more than any fan...
2025-11-1950 minEngaging Personalities
Engaging PersonalitiesEP 71: The Bridge That Closes the DealEvery sale is a bridge between your buyer’s pain and your solution. The turning point isn’t at the start or the finish—it’s on the bridge, where trust forms and hesitation fades.Watch: https://youtu.be/uSdclxE4GVcWith featured guest, Jonny Holsten, CEO of BridgeSelling. He helps sales teams qualify faster and close more deals by giving them a practical framework that builds confidence and consistency.You can also listen to our podcast through Apple Podcast, Amazon Music, Player Music, and other various platform...
2025-10-1032 minyorobi
yorobiEchobox - #40 - w/ Tamen & Yorobi - 22-02-25Listen back to the archive of show #40 on Echobox with a guest mix and interview by @tamen Want these archives sooner rather than later? Consider becoming Echobox fam ;) Yorobi tracklist 3VS - Prescient Sully - Model Collapse Madison Willing - Hold Me A Bit Longer [Ehua Remix] Skee Mask - Soundboy Ext. XADES - Deixa (dBridge's Eu Fiquei Mix) Colline - Algarade (Nouveau Monica Remix) Squarepusher - Theme From Ernest Borgnine Coco Bryce - Non Fiction Shadow Child & DJ Haus- Mystik Vortex ZELDIN - I WANT YOU zeldin vip (unreleased) Danny Breaks- Step Off (Splash remix) DJ Sofa- T4T ...
2025-03-131h 59Business, Bourbon & Cigars
Business, Bourbon & CigarsCrafting Clarity: Strategies for Developing a Compelling Messaging Strategy, w/ Jonny HolstenAre you occasionally involved in business conversations that are vague and inauthentic? When you’re communicating with employees and customers, what can you do to ensure that your messaging is clear and authentic? Jonny Holsten is a messaging strategist committed to helping organizations use messaging that attracts better customers and closes more deals. He’s the founder of South Mountain Messaging, a marketing and strategy company that helps businesses create messaging that moves the needle. Join Scott and Jonny as they explore: * How clear communication can help busines...
2024-04-2359 minYour Brand Amplified
Your Brand AmplifiedThe Art of Authentic Brand Messaging with Jonny HolstenHave you ever pondered the weight of words in shaping a brand's destiny? We sit down with Jonny Holsten of South Mountain Messaging, a Storybrand Certified Marketing Guide who shares his transformative journey from the athletics management arena to the nuanced craft of brand messaging. His story is a testament to the power of human-centric content in an age where AI threatens to overshadow the authenticity only a true expert can bring. Throughout our chat, Jonny divulges the intricacies of tailoring messages that resonate on a personal level across varied industries. For those navigating the complexities of a...
2024-04-0227 minTim Reaper
Tim ReaperTim Reaper On NTS Radio - 14th February 2024 (The Sound Of Pressure)@clubpressure Tim Reaper - The Juggernaut [Best Intentions Dub] Total Science - Contraband [Metalheadz] Settle Down & Tim Reaper - Shell Of A Man [Future Retro London Dub] Holsten - One Step Closer [Rupture Dub] Paradox - Desolator [Paradox Music] Quartz - Russian Roulette [Rupture Dub] Loxy & Clarity - Wakanda X [Dub] DJ Trace & Tim Reaper - Patterns Of Thought [Future Retro London Dub] Fracture & Tim Reaper - ?? [Dub] Mantra, Decibella & Tim Reaper - The 3 Fates [Dub] Jonny L - See Red [XL] Friske - Divide & Conquer (Gremlinz & Rumbleton Remix) [Future Retro London Dub] Fracture & Sam Binga - Grippin' Grain [Exit] ...
2024-02-141h 00Solar Noise [Tilos Rádió podcast]
Solar Noise [Tilos Rádió podcast]2024.01.20. - TracklistávalTracklista:01. 3 Doors Down - Here Without You (Alexander Holsten Remix) (kezdődött: 00:07:33)02. Tom Leclercq - Payback (Original Mix) (kezdődött: 00:08:53)03. Ivan Garci - Create Sound (kezdődött: 00:09:13)04. Bertoldi - Levitate (kezdődött: 00:09:33)05. Jokr XO - Hiatus (Music Box Intro) (kezdődött: 00:10:33)06. Nicorus - Deleever (Asem Shama Remix) (kezdődött: 00:11:13)07. Doubl3 Gg - Chop It Up (Raider's Anthem) (Club Version) (kezdődött: 00:11:33)08. M-Phunk - Attack!! (kezdődött: 00:11:53)09. Max Jacobson - Sidemoves (kezdődött: 00:12:13)10. Jokr XO - Hiatus (Music Box Intro) (kezdődött: 00:12:33)
2024-01-202h 30The Freedom Founder
The Freedom FounderYour Guide To MarketingJonny Holsten helps businesses use the StoryBrand Framework to get more leads, make more sales, and use the framework in all of their marketing. As a StoryBrand Certified Marketing Guide Jonny has helped solopreneurs, small businesses, marketing teams, and colleges clarify their marketing message with the StoryBrand Framework. He started South Mountain Messaging in 2021 to help new people every month use the StoryBrand Marketing Framework to increase sales and market more effectively. www.SouthMountainMessaging.com
2023-12-2322 minSimpli.fi
Simpli.fiCrafting Compelling Strategic Messages | Jonny HolstenJonny Holsten, Messaging Strategist and StoryBrand Guide at South Mountain Messaging David McBee sits down with Jonny Holsten to explore the effectiveness of the StoryBrand framework in marketing. Jonny explains how this formula helps businesses determine what to say in their marketing messages and find the right words to engage their audience. By focusing on the customer's story rather than the business or brand, the StoryBrand framework allows businesses to tell compelling stories across various platforms, including websites, social media, blogs, display ads, and streaming television commercials. Jonny also shares practical examples and tips for implementing the...
2023-08-2211 minIt\'s Not My Credit to Take
It's Not My Credit to TakeEpisode #39: A Unified MessageSince becoming saved at age 10, Jonny Holsten spent most of his high school and college years negotiating around his belief. Despite being a discipline track and cross-country athlete, he found himself out of alignment and “cherry picking” the parts of Scripture he liked and tried ignoring the rest. In recent years, however, Jonny is firm and uncompromising in his faith, and it serves as a driving force for him to show up as a loving husband, father, business owner, and entrepreneur. Much like the work he does helping business owners align their marketing mess...
2023-07-1442 mineCommerce Standup
eCommerce Standup[Interview] Jonny Holsten: Storybrand Guides for eCommerceBel interviews Jonny Holsten from South Mountain Messaging about his work as a Storybrand guide and the importance of making the customer the hero of your brand story and not your brand! 
2023-06-2735 minInbound Back Office
Inbound Back OfficeE258: When Messaging Goes Wrong and How To Get It Back On Track (Jonny Holsten - South Mountain Messaging)There is a lot of emphasis on messaging regarding marketing these days. However, most people just try to create messaging based on assumptions of what they think their clients and customers "would" say. That can take your messaging off track to what truly connects to your audience.On today's show, Jonny Holsten, a StoryBrand Guide, speaks about When Messaging Goes Wrong and How To Get It Back On Track. In this episode, Jonny talks about:• Why you need to interview your client's clients and your sales team when creating messaging• Why you need someone else...
2022-10-2127 minYour Spectacular Life
Your Spectacular LifeJonny Holsten, Communicating with Storybrand MessagingJonny Holsten is a Storybrand Marketing Guide and started South Mountain Messaging to help businesses market more effectively clearly by pairing market research with clear messaging. He lives in Phoenix, AZ with his wife Lindy, 1 month old daughter Presley, and two boxers.
2022-09-0728 minPeople First Leaders
People First Leaders#202 Un-Complicate your Marketing Message with Jonny HolstenDoug and Jon spoke about making your marketing message simple.Your marketing message should be simple. You've likely heard the phrase "simplify marketing" repeatedly when it comes to promoting yourself, your products, or your services.Marketing used to be about developing an approachable message that was clear, convincing, and captivating. But it appears that marketing has evolved through time, and creativity is now more important than ever. Clarity frequently suffers when creativity is used, which is why straightforward marketing has gained so much popularity.Learn more at https://southmountainmessaging.comDoug's business specializes in partnering with companies and non-profits to cre...
2022-07-2617 minGEMS with Genesis Amaris Kemp
GEMS with Genesis Amaris KempEp. 547 - Improve Your Marketing With Better Messaging with Jonny HolstenWhat is your marketing message? In this segment Jonny Holsten will answer these three questions to help improve your marketing with better messaging. 1. Why sticking to a messaging framework is so important 2. Eliminate wrong-fit clients with the right marketing messaging 3. How business-owner bias can ruin marketing and how to avoid it See video here - https://youtu.be/JlOhedED57Q WHO IS JONNY? Jonny Holsten is a copywriter and marketer at South Mountain Messaging. He helps businesses eliminate business owner bias...
2022-06-0220 minThe Guri Show
The Guri ShowStory-marketing to appeal to your ideal clients, and eliminate bad-fit clients With Jonny HolstenMost entrepreneurs face one major hidden obstacle when it comes to connecting with their audience on a deeper level and attracting the best-fit clients, and if you’re not seeing the right clients or customers that you want, then you’re likely missing what you’re going to learn in this podcast today. I’m so excited to have Jonny Holsten today on The Guri Show. Jonny Holsten is a marketer and copywriter at South Mountain Messaging. He focuses on creating clear marketing messaging on websites, emails, and other forms of marketing. On this episode, he is go...
2022-05-2740 minThe Guri Show
The Guri ShowStory-marketing to appeal to your ideal clients, and eliminate bad-fit clients With Jonny HolstenMost entrepreneurs face one major hidden obstacle when it comes to connecting with their audience on a deeper level and attracting the best-fit clients, and if you’re not seeing the right clients or customers that you want, then you’re likely missing what you’re going to learn in this podcast today. I’m so excited to have Jonny Holsten today on The Guri Show. Jonny Holsten is a marketer and copywriter at South Mountain Messaging. He focuses on creating clear marketing messaging on websites, emails, and other forms of marketing. On this episode, he is go...
2022-05-2740 minBrandAPeel: Brand Storytelling in the Digital Age
BrandAPeel: Brand Storytelling in the Digital AgeStory Brand Storytelling to Sell Your ServicesIs your website converting visitors into customers? Chances are your message does not clearly tell them the story about why they need to be your customer. Shannon Peel talked with Story Brand Copywriter, Jonny Holsten about how he helps his clients figure out what story to tell their audiences. They also touched on email marketing, choosing the right clients for your business, and the best way to manage time to get more done. If you are a creative business owner or need to tell your brand story to the marketplace, this episode is for you.  --- Send in a...
2022-04-2642 minThe Brand Theory Podcast
The Brand Theory PodcastDefining Your Brand Messaging with Jonny HolstenJonny Holsten is located in Phoenix, AZ and started South Mountain Messaging to help brands figure out what their customers need to hear to buy and cut out unnecessary marketing language. He is a Storybrand certified guide and loves the Storybrand framework because it can help entrepreneurs & solopreneurs get off the ground and help bigger companies get more out of their marketing dollars. Connect With Jonny: WebsiteInstagramLinkedInConnect with DanielleSPRING SALE!Feeling a little lost in where to take your brand...
2022-04-1231 minStunna
StunnaSTUNNA Hosts THE GREENROOM December 8 2021STUNNA 'THE GREENROOM' DECEMBER 8, 2021 BASSDRIVE RADIO TRACKLIST……. • CLOAK + DAGGER (MOTIV feat COLLETTE WARREN) • LAWS OF MOTION (STUNNA + KOLYA feat LAILAH REICH) • UNDONE (TELOMIC) • BLACK HOLE (MESSIAH) • NEXT STEPS (ONE MINDZ) • THE SEWERS ( BREDREN ): FD's DANK DRANK REFIX • GROOVE SELECTA (DUNK) • ANAVARIN (RNCBL) • ABOUT THAT (VIEWER) • POUR (DJ KONCEPT) • WHAT GOOD IS LOVE (ELIXIR) • SURVIVE (KIT) • GUILTY (J KENZO): KID DRAMA REMIX • NO WORDS TO EXPLAIN (TREEX): FX909 REMIX • ABYSS ( BREDREN ) • RETAINED ( BOREDOME ) • THE KING (DUNK) • CORNER TRAP (HOLSTEN) • UNDER THE INFLUENCE (LAST LIFE) • TOKEN IMAGE (J KENZO): DJ TRACE REMIX • LIFE IN THE LOOP (CREATURES, PHILTH, JOE RAYGUN) • SWITCH UP (ARCHIVE) • DRUMZ (CODA) • TWILIGHT ZONE (ZeroZ...
2021-12-093h 00