Shows
In The Know PodcastPam Didner on Sales Enablement and AIIn just 22mins, sales enablement expert Pam Didner explains:
- How sales enablement has changed as a result of AI
- What Marketers need to appreciate about Sales
- Key buyer insights to be shared between Marketing & Sales
Pam Didner is a marketing consultant, writer, and speaker, and the author of 2 books: Global Content Marketing and Effective Sales Enablement.
She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. Pam shares marketing thoughts at pamdidner.com and contributes ar...2019-07-2422 min
In The Know PodcastJennifer Schulze on demand generation in complex B2B environmentsIn just 23mins, learn from Jennifer Schulze, Head of Product and Demand Marketing at Baker Hughes (a GE company), about:
- How AI has transformed demand generation in recent years
- The importance of “buyer-centricity” in B2B marketing
- Whether marketing complexity will get easier in 20192019-07-2323 min
In The Know PodcastHenson Gawliu on the biggest marketing challenge facing large B2B enterprisesIn just 16mins learn from Henson Gawliu, Global Head of Demand Generation at Blackline, about:
The biggest marketing challenge facing large B2B enterprises
How intent data is impacting account-based marketing
Barriers to marketing AI adoption for complex B2B enterprises2019-07-2315 min
In The Know PodcastRich Watts of Kurtosys on Personalization and AI for asset managersRich Watts from Kurtosys and Jonny Rose from Idio discuss why personalization and AI is so important for asset managers in 2019.2019-04-1616 min
In The Know PodcastAshley Taylor of Clearbit on "Personalizing your account-based marketing"Learn more about Clearbit Reveal and how it works with Idio to improve account-based marketing performance and personalization.2019-04-1617 min
In The Know PodcastRicky Abbott of Transmission talks Account-Based Marketing in 2019Ricky Abbott of Transmission joins Idio to discuss the state of account-based marketing and the importance of first party intent data in 2019.2019-04-1619 min
In The Know PodcastNoz Urbina of OmnichannelX Conference talks "omnichannel experiences in B2B marketing"Noz Urbina, founder of OmnichannelX Conference, discusses omnichannel experiences in B2B marketing.2018-12-1327 min
In The Know PodcastScott Gould, Engagement Strategy Consultant on "Engagement strategies for technology companies"Scott Gould is a communications and engagement strategist who helps technology firms get their customers highly engaged around their products.2017-07-2619 min