Shows
Founded & GroundedJordan Schwarzenberger: The creator economy is a lie, here’s the model that works7 billion views and counting: the growth secrets of Sidemen's creative mastermind, Jordan Schwarzenberger. Managing one of the world’s biggest creator collectives is no small feat. We dive deep with the man behind Arcade Media and the Sidemen’s explosive rise, blending sharp self-awareness, cultural intuition, and a bold approach to building in public. The creator economy is dead. Jordan reveals why relying on brand deals is outdated and how the Sidemen have built entire business models through strategic partnerships and leveraging their audience. This is a masterclass in staying relevant, building with intention, and growin...2025-03-242h 09
Business LeaderJordan Schwarzenberger: The opportunity on LinkedIn is staggeringJordan Schwarzenberger is just 27 years old but one of the most sought-after creative thinkers in the business world. He dropped out of university to join Vice and LADbible, before setting up his own social media talent agency. He was then talent-spotted himself to join the large agency YMU. He was a C-suite executive at age 20. Schwarzenberger went on to co-found Arcade Media and manage the Sidemen. The Sidemen are a YouTube collective that is the biggest in the UK with more than 130 million followers. It includes KSI, the man behind Prime drinks. As well as ma...2025-02-0629 min
The ExplanationThe Media Show: Secrets of The SidemenAs the Israeli offensive against targets in Lebanon continues, we discuss the challenge for journalists reporting the story with the BBC’s Lyse Doucet and Shayan Sardarizadeh. Also on the show, one of the biggest flops in video game history as Sony pulls its new game Concord just days after launch. Keza MacDonald of The Guardian explains why it failed. And Jordan Schwarzenberger, the manager of the biggest YouTube creators in Europe, The Sidemen, reveals their creative process and business strategy.
Presenters: Katie Razzall and Ros Atkins
Content Editor: Richard Hooper
Assistant Producers: Martha Owen and Lucy Wai2024-10-0322 min
The Media ShowMiddle East crisis, Sony's video game flop, The SidemenAs the Israeli offensive against targets in Lebanon continues, we discuss the challenges for journalists reporting the story from Beirut and Jerusalem. We also look at how the media is reporting on the story and how the fast-moving nature of the conflict makes verifying information difficult. And we hear about one of the biggest flops in video game history as Sony pulls its new game Concord just days after launch. We explore why it failed and what it tells us about the state of the industry. Plus the manager of the biggest YouTube creators in Europe, The Sidemen. Jordan...2024-10-0256 min
30 & Thriving with Alberto ZandiThe Influencer Maestro: How To Become A Successful Content Creator In This Day And Age - Jordan SchwarzenbergerWhat is the key to becoming a successful influencer?Jordan Schwarzenberger is a university dropout with a passion for media enterprise. After working at one of the best European talent agencies, Jordan spotted a gap in the market and co-founded Arcade Media, a management company with a single client: The Sidemen, one of the biggest and most successful YouTube collectives, including KSI as a lead member.In this episode, Jordan and Alberto discuss the importance of university education, the balance between spiritual and financial success, and whether having just one client is truly...2024-08-2941 min
Beyond the Noise - the PRWeek podcastSidemen manager: 'Most brands exist in fear mode' - PRWeek podcastJordan Schwarzenberger, manager of the content-creator phenomenon Sidemen, is the special guest on this week’s episode of PRWeek’s Beyond the Noise podcast.Jordan Schwarzenberger discusses his background with the YouTube collective Sidemen, who have amassed 6.4bn views from almost 400 YouTube videos in a startling career spanning more than a decade.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Schwarzenberger talks about influencer-brand collaborations and offers some dos and don’ts for brands, including the importance of creative freedom and having one key message for creators. He loo...2024-08-1542 min
TellyCast: The TV industry podcastThe Future of Digital Branded Content | TellyCast PodcastSubscribe to the TellyCast YouTube channel for exclusive TV industry videosOn this week’s show we’re going back to the TellyCast Brand Funded Entertainment Summit.The Future of Digital Branded Content panel is moderated by COLabX’s Matt Ford and features Rupert Britton Head of Creative Strategy at Publicis Media, LA Ronayne, Executive Creative Director at LADbible Group and Manager of the Sidemen Jordan Schwarzenberger.The show was recorded at 180 Strand as part of the TellyCast Brand Funded Entertainment Summit at Advertising Week Europe...2024-07-2529 min
Branded by Amelia SordellHow I Went From INTERN At Vice To Becoming The Manager Of The SIDEMEN - Jordan Schwarzenberger, Co-Founder of Arcade Media | Branded Moments With Amelia SordellWant to BOOST your personal brand for less than the price of a coffee a day? Check out the NEW Get Klowt platform to unleash the potential of your personal brand.In this episode of Branded Moments, I reflect on my conversation with Jordan Schwarzenberger - the Forbes 30 under 30 Manager of The Sidemen.Jordan has had the most incredible career already, and in this Moment, I wanted him to dive in to how he's got where he is today. He tells us about how he dropped out of University to go full time at Vice...2024-07-1911 minTellyCast: The TV industry podcastTellyCast Brand Funded Entertainment Summit - Part 2 | TellyCast PodcastSubscribe to the TellyCast YouTube channel for exclusive TV industry videosWe’re back again with our second show from the recent TellyCast Brand Funded Entertainment Summit at Advertising Week Europe in London.Our guests are Jordan Schwarzenberger, co-founder of Arcade Media and manager of The Sidemen, Matt Campion Co-Founder & Creative Director of Spirit Studios, Matt Ford CEO and Co-Founder of CoLab X, Eddie Scott Creative Director of Acast Creative and Dominic de Terville Director of Branded Content & Audio at Zinc Media Group....2024-06-0655 min
Advertising Week Europe 2024 in AudioThe Future of Digital Branded ContentStep into the future of digital branded content with insights from leading industry experts. Join Matt Ford, Rupert Britton, LA Ronayne, and Jordan Schwarzenberger as they explore the innovations reshaping the landscape of branded content. Learn about the creative strategies and technological advancements that are driving engagement and effectiveness in digital marketing. This session provides a comprehensive overview of how brands can stay ahead of the curve by leveraging new formats, platforms, and storytelling techniques to connect with audiences in meaningful ways.Speakers:Matt Ford, Founder, CubakaRupert Britton, Head of Creative Strategy, Publicis MediaLA Ronayne, Executive...2024-05-1629 min
What I REALLY Learnt at School - Alfredian VoicesThe VOICE of Jordan Schwarzenberger, Class of 2015Having been named in Forbes 30 under 30 in 2023, and recently invited to speak on a panel at Downing Street with Rishi Sunak, we caught up with Jordan, Co-Founder of Arcade Media to reflect on The King Alfred School’s impact on his successes.Jordan talks about the unique, individual-focused approach of his school that instilled in him a passion to experiment and try new things. He highlights being a part of multiple projects, and his early interaction with digital culture. Against societal norms, Jordan talks about leaving university after a term to focus on gaining practical experience in th...2024-03-1927 min
SocialMinds - A Social Media Marketing PodcastSidemen: Managing One of YouTube’s Biggest Entertainment Properties | Jordan Schwarzenberger This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. Sidemen was eight years into their YouTube journey when Arcade Media stepped in to manage the operation. As if they weren’t already, since then, the group has surpassed heights that most creators only dream of. In this episode, we’re joined by Arcade co-founder and manager of Sidemen, Jordan Schwarzenberger, to find out how the magic happens. Expect to learn the number of staff working every day to ensure the boys...2024-03-0448 min
The Colin and Samir ShowInside The Sidemen's Netflix DealOn January 30, British YouTube supergroup The Sidemen announced their latest project: a Netflix documentary, out next Wednesday. To hear more about how the deal came together, Publish Press writer Nate Graber-Lipperman called up Jordan Schwarzenberger, the manager of The Sidemen. You can listen to their conversation on why The Sidemen went this route—and how it might impact creators' future opportunities with streaming platforms. Plus: Stick to the end to hear Colin and Samir's thoughts on what this moment means for our industry.Read more in the Publish Press. Le...2024-02-0924 min
THE CEOCASTThe 26 Year Old Mastermind Behind SIDEMEN's $100M BusinessIn this episode I am joined with the manager of the Sidemen, Jordan Schwarzenberger. Listen throughout the episode to understand his mastermind plan he set out for the Sidemen's $100m empire.
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YEARBOOKThe Sidemen Secret with Jordan Schwarzenberger: Sidemen Manager and Co-founder of Arcade MediaThis is the sidemen secret, the secret to their success and the man behind the scenes, Jordan Schwarzenberger. Jordan is still in his mid 20s and has had an incredible career, all as a university drop out who has NEVER applied for a job - even at his previous workplaces such as Vice and LadBible Group.
As cofounder of entertainment company Arcade Media, Jordan Schwarzenberger manages clients such as British YouTube group The Sidemen and helps launch brands such as YouTuber KSI’s companies Sides and XIX Vodka. Prior to Arcade Media, Schwarzenberger was chief creative of...2023-10-3154 min
Creator LandscapeFrom 18 to Managing the Sidemen with Jordan Schwarzenberger | #09Join us for an insightful episode of the "Creator Landscape Podcast" as host Jake Pearson welcomes Jordan Schwarzenberger, co-founder of Arcade Media, manager of the Sidemen, and founder of the popular "Unboxed" creator show. In this engaging conversation, Jordan shares his remarkable journey from a Gen Z marketer to a key player in the creator economy.Discover how Jordan's career evolved from a decision to bypass traditional education, landing him at Lab Bible and eventually founding his own Gen Z marketing firm, Roundabout. Dive into the world of creator management as Jordan delves into his role as...2023-09-2614 min
Secret Leaders with Dan Murray-Serter & Chris DonnellyManaging Europe's biggest YouTubers The Sidemen - to succeed become dispensable | Jordan SchwarzenburgerIf you’ve been online in the last 10 years, there’s a good chance you’ve heard of The Sidemen.7 guys from the UK, all successful YouTubers in their own right, who grouped together to create one of the most successful YouTube collectives in the world. With over 240 million monthly views and 19 million subscribers, the Sidemen have branched out well beyond content - launching their own fast food chicken franchise (Sides) and premium vodka brand (XIX Vodka).Whilst these 7 guys are immensely talented creators, they needed structure and a strategy to exploit their commercial potential - and t...2023-09-191h 04
The Colin and Samir ShowThe Man Behind the Sidemen's $100M EmpireToday on the Colin and Samir, we sit down with Jordan Schwarzenberger, the Sidemen's manager. We cover how Jordan pitched the Sidemen, the ups and downs of launching Sides, and why he won't work with anyone else.The sponsor of this episode, Upwork, has helped us hire talented people all over the world for every part of the creative process - from thumbnail design to video editing to animations. And now we’re using Upwork to hire AI experts. Visit https://obvs.ly/colinandsamir now to sign up to power your business, smarter. #UpworkPartner ...2023-08-211h 43Branded by Amelia SordellEP25: From University Dropout to Manager of the Sidemen, with Jordan SchwarzenbergerThis week I am joined by Jordan Schwarzenberger - the Co-Founder of Arcade Media and manager of the Sidemen.In this episode, we discuss why Jordan dropped out of university, how he was earning a 6-figure salary at 20 years old, hiring the right people, the stratospheric rise of the Sidemen, and so much more.I have been following Jordan for the longest time and it was definitely worth the wait to finally meet him!If you enjoyed this episode, please give us a follow and share it with someone who might also find...2023-08-071h 39
Podnews ExtraAlison Lomax (YouTube) and Jordan Schwarzenberger at The Podcast ShowGot feedback? Send us a text message.We recorded this for our own use, but then thought - well, we've got it, so why not share it here?This is Alison Lomax (UK Managing Director, YouTube) and Jordan Schwarzenberger (the host of Unboxed) on stage talking about "How To Win Big On YouTube With Podcasts" at The Podcast Show.In the Podnews Weekly Review, our Editor, James Cridland, suggests that there wasn't really much information in this talk - but you might feel differently.We're sponsored by Buzzsprout. Start Podcasting. Keep P...2023-06-0243 min
Podnews ExtraAlison Lomax (YouTube) and Jordan Schwarzenberger at The Podcast ShowGot feedback? Send us a text message.We recorded this for our own use, but then thought - well, we've got it, so why not share it here?This is Alison Lomax (UK Managing Director, YouTube) and Jordan Schwarzenberger (the host of Unboxed) on stage talking about "How To Win Big On YouTube With Podcasts" at The Podcast Show.In the Podnews Weekly Review, our Editor, James Cridland, suggests that there wasn't really much information in this talk - but you might feel differently.We're sponsored by B...2023-06-0243 min
Marketing Meetup PodcastHow to build incredible collaborations - Jordan Schwarzenberger, Co-Founder of Arcade MediaJordan Schwarzenberger is co-founder of Unboxed, Arcade Media and manager of @Sidemen
In today's Q&A he talks about how to build effective collaborations.
In this podcast, Jordan Schwarzenberger, manager of The Sidemen, shares how to build incredible collaborations. Jordan has worked with some of the biggest names in the music industry, and he shares advice on how to build relationships with others in the industry.
If you're looking to build relationships with others in the industry, be sure to watch this video! Jordan shares some tips on how to build collaborations that will result in success. Whether you're a...2023-05-1853 min
Jimmy's Jobs of the FutureVice, Lad Bible & Managing the Sidemen - Jordan SchwarzenbergerThere's no doubt Jordan Schwarzenberger is a visionary. At just 25 years old he's manager of one of Europes biggest cultural online exports - the Sidemen. As if this wasn't enough, Jordan has also completed creative strategy for Frank Lampard, Ant & Dec while working with the likes of Vice and Lad Bible. Subscribe so you don't miss any new episodes, releasing every Wednesday.You can sign up to Jimmy's Substack here for weekly content on the future of work, technology, and politicsFor mo...2023-05-0339 min
The Business Leader PodcastJordan Schwarzenberger: Managing the world's biggest content creatorsEven if you’ve never heard of The Sidemen, there’s a teenager in your life who has. One of the world’s most renowned YouTube factions, this content group is a juggernaut but they need smart representation to make the most of their commercial opportunities. Enter Arcade Media and its Co-Founder, Jordan Schwarzenberger.Jordan’s savvy representation has seen The Sidemen launch three fast-growing businesses: fried chicken restaurant Sides, premium alcohol brand XIX Vodka and the official Sidemen membership club, Side+. The group also has an estimated following of over 138.7 million subscribers and an estimated 37.9 billion...2023-04-0550 min
UNBOXEDFrom Uni drop out to manager of The Sidemen: Jordan’s storyAt just 25 he’s already been Creative Strategist at VICE and LADbible, Founder of Gen-Z agency Roundabout, and CCO of global talent agency YMU. Now he manages The Sidemen – the biggest content creators in Europe.
Meet Jordan Schwarzenberger, host of UNBOXED. In this extended trailer, hear his story and why he’s so passionate about using his new show to bridge the skills gap in the creator economy.
Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for ad-free listening along with subscriber-exclusive weekly deep dives on three strategic lessons from the main episodes, and how to i...2022-11-1804 minUNBOXEDIntroducing UNBOXED: inside The Creator Economy with Jordan SchwarzenbergerThe UK’s leading creators, content strategists, and curators sit down with co-founder of Arcade Media and manager of The Sidemen (130M+ followers), to unbox The Creator Economy and reveal blueprints for success.
This is the show which takes you inside the biggest content and viral moments to understand how they came to be and provide an invaluable roadmap: whether it’s how to retain your audience, or how to break that first major brand deal. UNBOXED is the ultimate resource for anyone looking for success in content creation.
Expect to hear insights from YouTubers including Zac Al...2022-11-1601 minTellyCast: The TV industry podcastEpisode 116 - A+E Networks' Heather Jones & The Sidemen manager Jordan SchwarzenbergerSign up to the free TellyCast newsletterIn a feature length episode, this week's guests are General Manager of A+E Networks UK and Chief Creative Officer EMEA Heather Jones and The Sidemen manager, Arcade Media's Jordan Schwarzenberger in conversation Boom! PR's Justin Crosby.Heather talks us through her career, her channel's strategy and what kind of shows she's looking to commission for Crime + Investigation and Sky History. And we discuss The Sidemen phenomenon - the most successful creator group in Europe - fresh from their £1m + fundraising football match last weekend. 2022-09-291h 33
The Places We'll Go Marketing ShowJordan Schwarzenberger, Manager of the Sidemen - Life, building the Sidemen brandIn this episode we had an absolute show stopper join us on The Places We'll Go Marketing Show!
Jordan Schwarzenberger, Manager of The Sidemen and native entrepreneur, shared how his whole life has been building up to work on building the brands of the Sidemen. From a young age he had a naturally creative, and entrepreneurial spirit that has led to him building various companies and websites purely our of passion for the craft of brand building. As part of Sidemen's audience when he was younger, and a passionate marketer, he was the perfect...2022-09-0246 min
DTC Growth ShowJordan Schwarzenberger: Manager of The SidemenJordan Schwarzenberger is a 24-year-old entrepreneur whose passion of tech, talent and socials, has been in hot demand by companies looking to future-proof their own brands. Jordan has landed roles at a few companies such as VICE Media, LADbible Group and YMU. Now he takes on a new challenge of co-founding Arcade Media where he manages some of the most famous creators on the planet, one of which being the infamous UK group called the Sidemen. Apart from this he also helps build power house brands that will stand the test of time such as Side+, XIX Vodka, and S...2022-08-161h 00
The Millennial Entrepreneur#97: Manager of The Sidemen Reveals Behind the Scenes – Jordan SchwarzenbergerIn this episode, I spoke to Jordan Schwarzenberger, the manager of The Sidemen, one of YouTube’s biggest collectives of content creators, Europe’s largest YouTube collective.It’s an extremely interesting episode to see the behind the scenes of what goes into creating one of the most successful YouTube collectives on the planet, while also creating their own brands like a vodka, a subscription service and a chicken brand, to offer more to their audience and take them beyond YouTube.We covered: How Jordan personally got into the role as the manage...2022-08-0332 min
360 Yourself! With Jamie NealeEp 182: Goal Setting or Not - Jordan Schwarzenberger (Co-Founder Arcade Media)After dropping out of Kings College after his first semester Jordan joined VICE as a full time Creative, where he’d been interning since the age of 17. After 10 months, in March 2017 he joined LADbible Group, the biggest social media property for online video in the world, hired to help launch the newly formed creative agency JOYRIDE, leading the creative content for a number of brands, from Amazon and Activision, to Pepsi Co. and Sony – whilst also featuring as a prominent host across the channels. Leaving LADbible in 2017, Jordan launched Roundabout, the first Gen Z agency in the UK, working with bran...2022-06-1249 min
The Business of CreatorsThe Sidemen - Behind the scenes with the manager of the UK's most successful and innovative content creatorsThe Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners, a company investing $m in established creators to accelerate their growth. Check out electrify.video. In this episode Ian speaks with the manager of the Sidemen - Jordan Schwarzenberger. The Sidemen are the biggest creators in the UK r...2022-03-0732 min
How Did You PodcastJORDAN SCHWARZENBERGER: Managing The SidemenJoining us on the How Did You Podcast today is Jordan Schwarzenberger, he manages the @Sidemen, and has previously worked at LadBible, YMU and more! He tells his personal stories about why he chose his own path, and his personal belief that the future belongs with Gen Z!2022-02-1135 min
Adulting#43 Why University Isn't Always The Answer with Jordan SchwarzenbergerHi Podulters, I hope you're well :) This week I speak to the wonderful Jordan Schwarzenberger about why you're never too young to start and why the conventional path isn't always for everyone. Jordan started at LadBible, then Vice and now YM&U - a pretty impressive CV for someone who is just 22! I hope you enjoy the episode, please do rate review and subscribe :) Oenone Hosted on Acast. See acast.com/privacy for more information.2019-10-0658 minAdulting#43 Why University Isn't Always The Answer with Jordan SchwarzenbergerHi Podulters, I hope you're well :) This week I speak to the wonderful Jordan Schwarzenberger about why you're never too young to start and why the conventional path isn't always for everyone. Jordan started at LadBible, then Vice and now YM&U - a pretty impressive CV for someone who is just 22! I hope you enjoy the episode, please do rate review and subscribe :) Oenone Hosted on Acast. See acast.com/privacy for more information.2019-10-0658 min