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Jory Caulkins

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Built to OutlastBuilt to OutlastBrandon Coleman – Immerse, contribute, upliftBrandon is the CEO of Cotton Patch Cafe, a Texas-based American restaurant chain. We discuss how growing up in the dual worlds of creative marketing thinking and restaurants helped lay the groundwork for his leadership approach and success. We discuss his journey through a range of experiences and the common thread of his desire to immerse in, contribute to and uplift the people and organizations he leads.    Leave something for BTO community: The ability to control one's mindset, and turn adversity into learning through radical accountability can be a paradigm shifting capability. The Oz Principle (bo...2025-02-131h 20Built to OutlastBuilt to OutlastJonathan Chan - I'm Lovin' (Gr)itJonathan is the Founder of Arch Fellow LLC and the youngest first-generation Asian American owner / operator of McDonald’s in the US. We discuss how growing up in a household that valued certainty and the traditional path ran counter to his entrepreneurial drive, and how this friction manifested in a powerful lifelong motivator. We trace his journey from cell phones, to children’s toys, to tea franchises, to McDonald's franchises, and how his early lessons on initiative, relationships, and grit have been impactful throughout this journey.  Leave something for BTO community: Always be willing to challenge the statu...2024-12-191h 04Built to OutlastBuilt to OutlastMatt Hale – Good Plans and Good PartnershipsMatt is the Co-Founder and President of Apex Dental Partners, a dental support organization he and his partner David built from 0 to 45+ locations. We discuss how growing up in a household that provided him a front row seat to entrepreneurship and good partnership, coupled with a range of experiences and exposures, set the foundation for him to build the same in his life. Matt shares some of the insights and experiences that were helpful for him in making the leap to build, and encourages others to consider doing the same.   Leave something for BTO community: W...2024-09-191h 05Built to OutlastBuilt to OutlastJohn Marsh – Beauty in broken thingsJohn is the co-founder of The Marsh Collective, which stewards over $1.5B of real estate in 12 small American towns. John shares the ups and downs of his journey as an entrepreneur from a young age, and discusses many beautiful learnings he has distilled along the way. We trace the widely ranging professional and personal endeavors through peaks and valleys, and hope as the bridge between them.    Leave something for BTO community: Measure, manage and multiply. Your daily routine is extremely powerful in determine your journey, the path you are on, and where you are headed....2024-05-3158 minBuilt to OutlastBuilt to OutlastSumit Rai – From Ninja Stars to Cancer CuresSumit is the Founder and CEO of Cancer Check Labs, a biotechnology company using patented filtration technology to revolutionize cancer screening and outcomes. After 14 years of development, Cancer Check Labs recently launched a novel and potentially revolutionary early detection service. We discussed Sumit’s childhood and early business endeavors, the breadth and depth of his early professional experiences, and the loss of his younger sister to cancer, which ultimately has led to a lifelong mission.   Leave something for BTO community: Focus on the “why” and always remember your purpose in doing something. This will help you end...2024-04-261h 00Built to OutlastBuilt to OutlastMatt Wheeler – Doing loops and helping recruitsMatt is a co-founder of SportRecruits, a technology platform focused on empowering student-athletes to pursue their dreams. Matt shares his journey from lemonade stand organizer to dedicated caddy to college athlete to technology founder. We discuss how hard work, a willingness to take a path less traveled, and an ability to perceive setbacks as positives can lead to building a wonderful business and life.     Leave something for BTO community: Don’t feel compelled to raise capital if it isn’t the right fit for you or your business. Small Giants traces the stories of a number...2024-03-2858 minBuilt to OutlastBuilt to OutlastCarl Ferenbach – From parachutes to private equity, the beautiful seasons of lifeCarl is a co-founder of the well-known private equity firm Berkshire Partners, which currently has over $16B in assets under management. Additionally, Carl is a co-founder of the High Meadows Foundation with his wife Judy, and was the Chairman of the Environmental Defense Fund. Carl shares his journey from watching his father work in the family textiles business, which made parachutes during WWII, to building two organizations from infancy into powerhouses, all with an eye towards collaboration and a commitment to core values.     Leave something for BTO community: Collaboration, and the humility to en...2023-12-2059 minBuilt to OutlastBuilt to OutlastTom Lehman – From paper routes to HVAC parts, oh, the places you’ll go!Tom is the CEO of Surplus City, a leading supplier of HVAC equipment and replacement parts at great prices. Tom shares his journey growing up with young parents in a hardworking household, and how the sacrifice and courage he witnessed from them has served as a foundation for his life. We discuss the peaks, valleys and learnings from his wide ranging set of experiences from caddy to microbiologist to brewmaster to R&D chemist to CEO.      Leave something for BTO community: Reading Oh, The Places You’ll Go by Dr. Zeus as an adult...2023-11-201h 07Built to OutlastBuilt to OutlastMatt Dalio – Endless exploration and the dominoes of lifeMatt is the Founder of Endless, a technology business focused on using technology to build a more empowered generation of children throughout the world. Matt shares his journey growing up immersed in a wide range of communities, cultures and settings and how that has impacted his thirst for endless exploration and impact on the lives of people around him. We spend time discussing a year he spent living with a Chinese family, and how that and a few other key dominoes have led him to building Endless.   Leave something for BTO community: (i) “Love what you...2023-10-191h 05Built to OutlastBuilt to OutlastMada Seghete – From Communism to Capitalism, There Must Be a WayMada is the co-founder of Branch, a leading deep-linking and mobile attribution company most recently valued at $4B in their Series F financing. Mada shares her journey from growing up in communist Romania to cofounding and building a technology unicorn. We spend time discussing the stepping stones and pivotal people and (not always easy) decisions along the way, and her deep-seated belief that if you have the grit and keep building, anything is possible.   Leave something for BTO community: (i) “Keep on building. If you have the grit, you can make it happen” and (ii) be me...2023-09-1455 minBuilt to OutlastBuilt to OutlastDan O’Reilly – Just Say Yes, With The Real Danny NoonanDan is the Founder and President of DPO & Co, a consulting and investing firm focused on small to mid-sized private companies in the US.  Dan shares his journey from a large, tight-knit family in Chicago to the tight-knit familial team he has built at DPO and the wide range of jobs and geographies in between. We discuss how he learned from an early age as a caddy that a willingness to say yes and put in the effort can open up an exciting and vast world of opportunities.    Leave something for the BTO community: “Life is to...2023-03-281h 02Built to OutlastBuilt to OutlastMatt Slaine – The Magic of Being “In the Arena”Matt is the CEO of OT Growth Partners, a franchisee of over 60 Orange Theory locations throughout the US. Prior to this he was the CEO of Quality Restaurant Group which he grew from 0 to 350+ quick service restaurant units under brands such as Pizza Hut, Arby’s, Sonic and Moe’s Southwest Grill. We trace Matt’s upbringing in a suburb of New York City, where he learned early on to appreciate hard work as a means to honor and capitalize on the opportunities he had to step “in the arena” and get mud on his face.    Leave some...2023-02-231h 12Built to OutlastBuilt to OutlastWyatt Smith – The value of work, from farm to C-suiteWyatt is the founder and CEO of UpSmith, a technology company on a mission to combat America’s skilled worker crisis. Wyatt grew up on a farm in Alabama, where he learned to value and celebrate hard work. We trace Wyatt’s own hard work, and his appreciation of the trait in others, through the arc of his career leading up to his founding and leadership of UpSmith.      Leave something for BTO community: Teaching as Leadership framework is a powerful approach to leading any organization: Set Big Goals; Invest Students and Their Families; Plan Pu...2023-01-2454 minBuilt to OutlastBuilt to OutlastIrina Novoselsky – A toast to AmericaIrina is the former CEO of CareerBuilder, a leading global, end-to-end human capital solutions company. Irina’s family came to this country as refugees from Ukraine with $270 in the 1980s, and she (and they) have built not only a wonderful life but an impressive career. We discuss her childhood as a latchkey kid, and how her independence, ownership, and willingness to fail have played integral roles in each ecosystem she has been an essential part of.   Leave something for BTO community: The combination of ignorance (or willingness to be/appear that way) and persistence is a p...2022-12-131h 04Built to OutlastBuilt to OutlastDavid Rosenthal – Playing Ball with the PodfatherDavid is the co-founder and co-host of the popular podcast Acquired. We discuss growing up as an only child with entrepreneurial parents, and how this influenced his transition from a traditional career path to podcasting, which started as a passion but has grown into not only a robust business but also a significant community and ecosystem.    Leave something for BTO community: Everyone has something that they love, find what that is for you and pursue it in whatever form makes sense to you and without expectations. Ask something of BTO community: If you ar...2022-11-231h 03Built to OutlastBuilt to OutlastJay Powers – Lettering in Faith, Family and BusinessJay is the cofounder and recent CEO of AllRec Awards, a leading wholesale manufacturer of letterman jackets and patches largely to high schools in the Southeastern US. Jay’s family has been in the business for 3 generations and Jay has done a remarkable job building on the foundation from the first 2 generations. We discuss the business, his faith and family, and how the latter two lay the foundation for everything that he does and is.   Leave something for BTO community: Business is second to your faith and your family. “Be on your guard; stand firm in th...2022-10-2544 minUnlimited PartnersUnlimited PartnersJake Beebe CEO AllRec Awards | What Actually is Good Company Culture?Today's Unlimited Partner is Jake Beebe, CEO of AllRec Awards, a manufacturing provider of letterman jackets and Scholastic awards and apparel based in Waco, TX servicing the southern United States.  Topics include: Morgan Housel The Psychology of Money Key quotes from Jake's grandfather "People don't decide their futures, they decide their habits, and their habits decide their futures" and "Just work hard. If you don't work harder than everyone that's on you because you can control that." Celebrating youth sports Jory Caulkins founder of Enduring Companies What it takes to build a company How to build a...2022-09-1355 minBuilt to OutlastBuilt to OutlastGabriel Arguello and Nelly Ortega – ABB: Always be buildingGabriel and Nelly are cofounders of Rent-2-Own Trailers, one of the leading manufacturers of customized food trailers in the US. Gabriel and Nelly share their entrepreneurial journeys from Nicaragua and Mexico to the US, where they have built candy businesses, insurance agencies, financial advisories, restaurants, and ultimately their trailer manufacturing business, which produces way more than just food trailers.   Leave something for BTO community: Don’t sell the product, sell the benefit and the future.   Ask something of BTO community: If you or a friend may be interested in starting a fo...2022-09-1345 minBuilt to OutlastBuilt to OutlastCraig Kessler – Building Culture that OutlastsCraig is the CEO of Buff City Soap and the former COO of TopGolf. Through his experiences both personally and professionally, we explore what inspirational leadership looks like, how that is enabled by very purposeful culture building, and how that translates into companies, cultures, and relationships that outlast. Leave something for BTO community: "People first. Always go over the top on and for your team and your people. Win the hearts of your team, not just their minds."    Ask something of BTO community: If anyone has advice on raising kids in a digital age and stri...2022-08-0945 minBuilt to OutlastBuilt to OutlastLuke Milton – Welcome aboard the mateshipLuke is the founder and CEO of Training Mate, a line of gyms in the US and Australia with a unique approach to fitness and the experience they provide their customers. Luke is also a well known celebrity trainer and you can catch him on "Revenge Body with Khloe Kardashian." We discuss Luke’s career as one of the top professional rugby players in the world and how he translated lessons from this experience into building the Training Mate business when he walked off the pitch. Leave something for BTO community: Fall in love with the journey. Find pur...2022-07-071h 13Built to OutlastBuilt to OutlastKaren Noseff Aldridge – Rebels Make LemonadeKaren is the founder and CEO of Rebel Athletic, a force in the apparel and competitive cheerleading universe which has become well known through the popular Netflix series Cheer. Karen is a first-generation Chinese American who has built a movement through hard work, grit and making lemonade out of lemons. Leave something for BTO community: Practice the Law of Attraction, read the book The Secret. Approach life with a "can if" not a "can't" approach... it's never "I can't do something..." instead say "I can if....".   Ask something of BTO community: Karen is always looking to hire good peop...2022-06-201h 05