Shows
On MessagingHow to Align Sales & Marketing Messaging w/Gaspard Pastural | PurpleOceansOn the show today, I have Gaspard Pastural, creator of PurpleOceans and a B2B SaaS Product Marketing Consultant. 🎧 During our conversation, you’ll learn:- Why go to market isn’t a one time event- How differentiate with relevance instead of features & pricing- Why B2B websites should be consumption first, then conversion- Sales and marketing messaging should be aligned but not identical//In our conversation, we cover:00:00 – Why most B2B w...2025-05-2748 min