Shows
Agency Intelligence: The Insurance Podcast NetworkBook 5, Episode 3: Best Version Possible. Chapters 9-11.In the third and final episode of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone concludes his discussion with the co-author of the book Best Version Possible, Brent Kelly. They discuss chapters 9-11 of BVP and learn how to define your PODs, what accountability and leadership look like, and answer the question Why Not You?To purchase the book please visit this link, Sitkins Book, and to watch the documentary about the book please visit this link, Sitkins VIP.Episode Highlights:
Brent explains the distinction b...
2022-03-151h 01
Explain This Book To MeBook 5, Episode 3: Best Version Possible. Chapters 9-11.In the third and final episode of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone concludes his discussion with the co-author of the book Best Version Possible, Brent Kelly. They discuss chapters 9-11 of BVP and learn how to define your PODs, what accountability and leadership look like, and answer the question Why Not You?To purchase the book please visit this link, Sitkins Book, and to watch the documentary about the book please visit this link, Sitkins VIP.Episode Highlights:
Brent explains the distinction b...
2022-03-151h 01
Agency Intelligence: The Insurance Podcast NetworkBook 5, Episode 2: Best Version Possible. Chapters 5-8.In the second episode of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone has the honor of sitting down with the co-author of the book Best Version Possible, Roger Sitkins. They discuss chapters 5-8 of BVP and learn about overcoming team members' objections, how to narrow it down to one thing, how to turn your team members into a high-performing team, and making sure your FIC pipeline is overflowing.To purchase the book please visit this link, Sitkins Book, and to watch the documentary about the book please visit this link...
2022-03-0859 min
Explain This Book To MeBook 5, Episode 2: Best Version Possible. Chapters 5-8.In the second episode of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone has the honor of sitting down with the co-author of the book Best Version Possible, Roger Sitkins. They discuss chapters 5-8 of BVP and learn about overcoming team members' objections, how to narrow it down to one thing, how to turn your team members into a high-performing team, and making sure your FIC pipeline is overflowing.To purchase the book please visit this link, Sitkins Book, and to watch the documentary about the book please visit this link...
2022-03-0859 min
Agency Intelligence: The Insurance Podcast NetworkBook 5, Episode 1: Best Version Possible. Chapters 1-4.In the first episode of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone begins his discussion with the co-author of the book Best Version Possible, Brent Kelly. They discuss chapters 1-4 of BVP and learn about how much money an agency owner can leave on the table when they go to sell, the seven deadly traps to avoid, how to gain clarity as an agency owner, and becoming your best version possible.To purchase the book please visit this link, Sitkins Book, and to watch the documentary about the book please...
2022-03-0149 min
Explain This Book To MeBook 5, Episode 1: Best Version Possible. Chapters 1-4.In the first episode of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone begins his discussion with the co-author of the book Best Version Possible, Brent Kelly. They discuss chapters 1-4 of BVP and learn about how much money an agency owner can leave on the table when they go to sell, the seven deadly traps to avoid, how to gain clarity as an agency owner, and becoming your best version possible.To purchase the book please visit this link, Sitkins Book, and to watch the documentary about the book please...
2022-03-0149 min
Agency Intelligence: The Insurance Podcast NetworkBook 5, Episode 0: Best Version Possible. The Roadmap.In episode 0 of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone provides the roadmap for the Best Version Possible book written by co-authors Brent Kelly & Roger Sitkins of the Sitkins Group. Josh provides a 50,000-foot view for each chapter and what the Loyal Readers can expect from the next three episodes.To purchase the book please visit this link, Sitkins Book, and to watch the documentary about the book please visit this link, Sitkins VIP.
2022-02-2108 min
Explain This Book To MeBook 5, Episode 0: Best Version Possible. The Roadmap.In episode 0 of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone provides the roadmap for the Best Version Possible book written by co-authors Brent Kelly & Roger Sitkins of the Sitkins Group. Josh provides a 50,000-foot view for each chapter and what the Loyal Readers can expect from the next three episodes.To purchase the book please visit this link, Sitkins Book, and to watch the documentary about the book please visit this link, Sitkins VIP.
2022-02-2108 min
Explain This Book To MeBook 4, Episode 3: The Buyer's Journey Part 2In the third episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone sits down with co-author of The Visual Sale, Tyler Lessard. They continue their discussion of the buyer's journey and how to use video in the Consideration, Decision, and Post-Sale stage. We also learn about a mutual hatred for cooking blogs.Episode Highlights:
Tyler gives a piece of advice to those who are considering writing a book. (1:13)
Tyler shares a story about Uberflip and how to best utilize explainer videos. (5:48)
What are some examples of calls to...
2021-03-241h 00
Explain This Book To MeBook 4, Episode 2: The Visual Age & The Buyer's Journey Part 1In the second episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone sits down with co-author of The Visual Sale, Tyler Lessard. They discuss Tyler's journey into the world of video, how the evolution of buyer behavior has changed and how to use video during the awareness stage of the buyer's journey. We also hear about a conversation that Tyler had with his son when he began writing the book.Episode Highlights:
What does Tyler attribute to his success; nature or nurture? (2:41)
Tyler mentions his definition of connection. (3:52)
...
2021-03-171h 06
Explain This Book To MeBook 4, Episode 1: The Art Of Video For Sales & Creating A Culture Of Video In-HouseIn the first episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone, begins his discussion with co-author of The Visual Sale, Marcus Sheridan. They discuss the six types of videos that you need to produce for your business, how to find & hire a videographer, and how to get buy-in from your team on embracing video. And you'll find out what Marcus' favorite book of all time is.Episode Highlights:
What does Marcus attribute to his success, nature or nurture? (2:21)
Marcus mentions the Visual Sale website. (4:05)
Why does Marcus...
2021-03-101h 11
Power Producers PodcastExplain This 7 Iron to Me with Joshua LipstoneIn this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Josh Lipstone, the Vice President of Lipstone Insurance Group. Josh talks about how he transitioned from the Enterprise to the insurance industry, and he also shares why he started his podcast series called Explain This Book To Me.Episode Highlights:
David introduces Josh Lipstone. (1:30)
Josh mentions that he’s been in the insurance industry for about 12 years. (4:10)
Josh shares that the interesting thing about Enterprise is they make the majority of their money from selling their cars after they've gone through th...
2020-11-181h 03
Explain This Book To MeBook 3, Episode 6: Influence In Social Media - But Wait, There's MoreIn the sixth and final episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author Brian Ahearn. They discuss how to use the principles of influence in social media and some of the stories that didn't quite fit into other parts of the book. And Brian teaches us his secret to happiness.Key Quotes:
“I came up with a personal brand at the time, and my slogan was ‘when it needs to be done well’. That tied back to my personal mission statement, which starts with the ov...
2020-10-261h 05
Explain This Book To MeBook 3, Episode 5: Business Case Studies In InfluenceIn the fifth episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author Brian Ahearn. They discuss how the principles of influence impacted others in very well known and public situations and what the company or person should have done. And you'll find out if Brian was able to put his daughter on a plane after watching the movie Taken.Key Quotes:
“I think being so rooted in, we're the biggest in the world, we don't need to change, people need to change in...
2020-10-1959 min
Explain This Book To MeBook 3, Episode 4: Business Tips To Impact The Bottom LineIn the fourth episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author Brian Ahearn. They discuss how Brian has used the principles of influence that was discussed in episode 2 in real life situations. And at the end, you'll want to buy as many yellow sticky notes as possible. Key Quotes:
“Book two differs a little bit from the book we're talking about in it is a very hardcore sales book and it's specific to insurance agents. So it looks at the sales process and...
2020-10-1254 min
Explain This Book To MeBook 3, Episode 3: Other Persuasion Tools For Your Tool BeltIn the third episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author Brian Ahearn. They discuss the other tools that the Loyal Readers will need in their tool belt to get someone to say Yes to them. And you'll learn why you should always use your four-digit birth year and not your two-digit birth year.Key Quotes:
“Unlike the principles of influence, those that can be very situational contrasts are always, always available, because human beings are always making comparisons from one thing to another.” - Bri...
2020-10-0551 min
Explain This Book To MeBook 3, Episode 2: The Principles Of Ethical InfluenceIn the second episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author, Brian Ahearn. They discuss the seven principles of influence, how to use them, the power that they have, and how to get someone to say Yes. And you'll hear how one of the principles caused Josh to buy a backpack leaf blower, but you'll have to listen to find out why. Episode Highlights:
How did Brian spend his Labor Day? (0:40)
Brian talks about the two-day workshop he’s doing. (1:26)
Does Brian do a...
2020-09-281h 09
Explain This Book To MeBook 3, Episode 1: Foreword. Professional Success And Personal Happiness. Why Influence Is All About PEOPLE.In the first episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone begins his discussion with the author of the book Influence People: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, Brian Ahearn. They discuss why Brian wrote the book, what the Loyal Readers will learn by the end of the series, and what the word PEOPLE actually means. And there's a chance a popular Marvel character will make a surprise appearance at some point. Episode Highlights:
Does Brian prefer to read a physical book or an Eb...
2020-09-211h 10
Explain This Book To MeBook 2, Episode 6: The Meeting & The Client Experience. Chapters 12 & 13. We Arrive At The Final Meeting To Close The Prospect And Learn The Foundation To Providing A Client Experience Unlike Any OtherIn this episode of the Explain This Book To Me podcast, host Josh Lipstone concludes his discussion with David Carothers, the author of the book, The Extra 2 Minutes. They discuss how everything leading up to this moment has prepared us to close the deal and how to provide the client experience that no one has seen before. And David lets us in on a secret about his upcoming book. Episode Highlights:
How is David feeling with this being the last episode? (00:44)
David mentions that he will write another book. (1:08)
David shares that he’s had...
2020-09-1446 min
Explain This Book To MeBook 2, Episode 5: Setting Appointments. Chapters 9–11. How You Book, How You Confirm, And How You Prepare For Your Appointments Will Set You Up For Success Or FailureIn today's episode of the Explain This Book To Me podcast, host Joshua Lipstone, continues his discussion with David R. Carothers, CIC, CRM, the author of the book, The Extra 2 Minutes They discuss the steps you need to take to book the appointment, how to confirm the appointment, and how you need to prepare for the appointment. You even hear a dad joke or two, but you’ll have to listen to hear. Episode Highlights:
David shares that the best way to get a hold of him is to visit the Killing Commercial website and...
2020-09-0743 min
Explain This Book To MeBook 2, Episode 4: Marketing Part 2. Chapter 6-8. It's All About The Creative Follow-UpsIn this episode, host Joshua Lipstone of The Explain This Book To Me podcast continues his discussion with David R. Carothers, CIC, CRM, the author of the book, The Extra 2 Minutes. They discuss how important the followup is after your marketing drop, how you need to be creative to gain extra touches with the prospect, and what to do if that first marketing drop didn't go exactly as planned. Episode Highlights:
What is the ideal day at Florida risk partners for David and what is David doing when he spends time with his family? (2:10)
Do...
2020-08-311h 05
Explain This Book To MeBook 2, Episode 3: Marketing Part 1. Chapters 4 & 5. How You Look & Present Yourself Matters Along with How You Actually Make Your First Contact with Your Prospect Will Set You Up for SuccessIn this episode, host Joshua Lipstone of The Explain This Book To Me podcast continues his discussion with David Carothers, the author of the book, The Extra 2 Minutes. They discuss how making that first impression matters more than you think, to make sure that you dress for your day, and whether it matters if you do or do not wear socks. They also discuss how that first contact will go and how it will set you up for success moving forward.Episode Highlights:
David talks about the best and worst first impression he ever made. (2:13)
Does...
2020-08-2458 min
Explain This Book To MeBook 2, Episode 2: Prospecting. Chapters 2 & 3. Do You Want to Figure Out and Find Your Ideal Prospect?In this episode host, Josh Lipstone of The Explain This Book To Me podcast continues his discussion with David Carothers, the author of the book, The Extra 2 Minutes. They discuss how to identify and locate your ideal prospect. And you may hear how David's mind was blown away from something that was discussed in Book 2, Episode 1, but you'll have to download this episode to find out.Episode Highlights:
What are the things from the first episode that stood out for David? (3:10)
Why does David think that prospect identification is one of the biggest challenges? (6:41)
David thinks the...
2020-08-171h 06
Explain This Book To MeBook 2, Episode 1: Foreword, Equipping for Battle, & Chapter 1. The Origin Story, What You Need to Be Equipped for Battle, and Writing Your Business PlanIn this episode, host Josh Lipstone of The Explain This Book To Me podcast sits down with David Carothers, the author of the book, The Extra 2 Minutes: How spending an extra 2 minutes on nearly anything in your sales career will take you from good to “best in class.” to discuss David's favorite client, how selling fruit at school gets you in trouble with the principal, how his sales process has followed him from the hollers of West Virginia to the beaches of Florida, and much more. This first episode sets the stage for the upcoming ones and this is a boo...
2020-08-101h 20
Explain This Book To MeBook 1, Episode 7: Chapter 15 & The Great Separator. What Did the Modern Customer Experience Look like in 2015 and What Does the Great Separator Mean for 2020 & Beyond?In this episode of Explain This Book To Me podcast, host Josh Lipstone continues his conversation with Jason Cass, author of Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition. In the final episode of Book 1, Customer Service is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition, Josh and Jason finish the book and talk about what is next. How did things change in the last 5 years and how will things change in the next 5-10 years? Episode Highlights:
Is Jason an And...
2020-08-041h 31
Explain This Book To MeBook 1, Episode 6: Chapters 12 - 14. The Infographic That Changed It All Part 2In this episode of Explain This Book To Me podcast, host Josh Lipstone continues his conversation with Jason Cass, author of Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition. Josh and Jason talk about the second half of the Infographic from the book. They discuss how to propose, not quote, the sale through technology and automation. How to onboard and service your new clients with welcome packets, self-service options, mobile app, email, and social media and what to do to cross sell and refer more business to your agency.Episode Hi...
2020-07-311h 26
Explain This Book To MeBook 1, Episode 5: Chapters 9 - 11. The Infographic That Changed It All Part 1In this episode of Explain This Book To Me podcast, host Josh Lipstone continues his conversation with Jason Cass, author of Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition. Josh and Jason discuss the first half of the Infographic from the book. They discuss how your branding, USP, and niche dictate your sales funnel, how you can drive leads to your agency through organic and paid leads that drives the business you want and how to convert those leads by utilizing social media, content creation, email marketing, and your website.
2020-07-281h 09
Explain This Book To MeBook 1, Episode 4: Chapters 6 - 8. Do You Have The Right Tech, App, And Payment Solutions For Your Clients?In this episode of Explain This Book To Me podcast, host Josh Lipstone continues his conversation with Jason Cass, author of Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition. Josh and Jason discuss how having the right technology, app, and payment solutions for your clients provide the Modern Customer Experience and you may be surprised about what is no longer as important in 2020 as it was in 2015. Episode Highlights:
Given the direction that Jason is taking the insurance Alliance now, is it possible for Jason to do it in a 56...
2020-07-2447 min
Explain This Book To MeBook 1, Episode 3: Chapters 4 & 5. What Are You Doing About Your AMS & Website? And Are You Ready To Be The Raymond Reddington Of Your Agency?In this episode of Explain This Book To Me podcast, host Josh Lipstone continues his conversation with Jason Cass, author of Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition. Josh and Jason discuss the impact that an AMS has on your agency, and how in the future you may not even have an AMS. They also talk about how your website is your curb appeal to the virtual world with the do’s and don’ts of it.Episode highlights:
What made Jason reali...
2020-07-2156 min
Explain This Book To MeBook 1, Episode 2: Chapters 2 & 3. How Did Geico Change The Game for Jason Cass?In this episode of Explain This Book To Me podcast, host Josh Lipstone continues his conversation with Jason Cass, author of Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition. Josh and Jason discuss how the independent insurance agent is like a frog in a pot of boiling water, the companies that you need to be successful, and the impact of a phone call with a prospect about the past experiences she had with Geico Insurance. Episode Highlights:
Josh reminds the loyal listeners to r...
2020-07-1750 min
Explain This Book To MeBook 1, Episode 1: Foreword & Chapter 1. Who Are The Animals?We’re excited to announce a new podcast series on our AI podcast network! The series is called Explain This Book To Me and it is hosted by Josh Lipstone. In this inaugural episode, Josh talks with Jason Cass, author of the book, Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition. It’s been 5 years since the launch of the book and they are going to explore what Jason got right, what Jason got wrong, and the new journey that Josh and Jason will be on together.Episode Highlights:
Does Jason...
2020-07-141h 25