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Josh Rosenthal

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Borderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningBorderlands Explained | a Brave New Running WorldThis episode is for listeners who care about Borderlands. In this one, Josh takes a quick look at the past and present of Borderlands to lay a foundation for the future. The future of trail running is bright and because of that Borderlands has potential to have a bright future. 00:00 - Episode explained, Family Welcome03:47 - the Origin of Borderlands (first two years)13:38 - the Present State of Borderlands20:58 - the Future of Borderlands Explained26:08 - Podcast Growth by How Much?!29:12 - Podcast Future Explained35:52 - Future of Instagram, Newsletter, Web39:39 - Absurd Race + Trade Show...2025-08-0150 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe Pacer Debate: Should We Allow Pacers at 100 Milers?Today's episode is produced by you, the listeners, and hosted by Josh + Brian. In this episode we take calls and read comments responding to what you care about. Everyone is welcome to chime in here. We will never humiliate anyone. If you bring good faith takes to us, we will return with good faith answers. Jim Walmsley calls out pacersAre Western States + Hardrock hiding behind virtue?Here for the Women's Race shirt follow up Calling out class clown behaviorWas it actually a proxy issue?The best running documentariesPut the camera in the runner's face(!)...2025-07-2256 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe Hardrock 100: A Run not a Race? It's a Race. And a Run. [Bad Runners Take]In this episode, Josh and Brian dive deep into the Hard Rock ultramarathon, discussing their experiences, reflections on the race, and the community surrounding it. Josh reflects on his evolving understanding of Hard Rock.The Hardrock race is seen as more of a celebration than a competition.Katie's course recordThe Here for the Women's Race shirt incident sparks a conversation about intentions and perceptions.Outrider Running League is gaining traction with signups.Listener engagement through the Hyperlite hotline is encouraged.Nike's investment in trail running could change the landscape of the sport.The willingness to adapt and change...2025-07-1450 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningPost Game Show: Western States 100 - What Will We Remember About 2025 10 Years from Now?What will we remember about Western States 2025 5 years from now? *Outrider Running League*How did friends of the podcast do? - Dan Green, Hans Troyer, Emily Hawgood, Jeff Browning, + Ryan Montgomery.****Aire Libre - What Brought You Here 2025-06-3044 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningWho is Going to Win? Pre Western States Race Coverage: Bad Runners TakeJosh Rosenthal and Wolfie dive deep into the upcoming Western States 100. They discuss the dynamics between established elite runners ('Made Men') and emerging talents ('Associates'), the impact of age on performance, and the significance of prize money in the sport. The conversation also highlights the competitive landscape of the women's race and the potential for community engagement to shape the future of ultra running. With insights on key runners like Killian Jornet, Hans, and Dan Green, this episode is a must-listen for ultra running enthusiasts.(Wylder is now available on iOS +...2025-06-271h 07Borderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningParis Fashion Week is for RunnersSam Lohse joins Josh to talk about Paris Fashion Week and why its important for runners world wide. We understand that the problem here is squarely that this movement is happening at Paris Fashion Week. We understand that hesitiation with accepting this movement if you're not in it, but hear us out. The only thing more beautiful than the aesthetic is a lot of the people participating in it.(Wylder is now available on iOS + Android.)---- Partner ----Aire Libre - discover the world through runningNaked Sports...2025-06-2324 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningEmily Hawgood: Ten Minutes with Zimbabwe's Finest Ultrarunner | Pre Western States 100Emily Hawgood has been dominating the world's hardest ultramarathons in recent years. She joins a stacked 2025 women's field and joins Josh and Brian for a 10 minute prerace interview.Photo Credit: Waste of Time and Talent.(Wylder is now available on iOS + Android.)---- Partner ----Hyperlyte Liquid Performance - Leave us a message here on the Hyperlyte Hotline to respond our episodes, ask questions, tell us off, etc.----Borderlands.cc | Instagram100+ | Articles | High Tones | Open Range Races | Videos2025-06-2212 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningHans Troyer/The Kid, WSER Hype, Pure Running at Paris Fashion Week [Bad Runners Take]Josh Rosenthal and Wolfie discuss the upcoming Western States race, featuring elite athlete interviews, insights into the competition, and a unique connection to Paris Fashion Week. They explore the human interest aspects of running, the significance of community engagement through the Hyperlite Hotline, and the impact of documentaries like Hans Troyer's on the running culture. The conversation emphasizes the importance of running beyond just events, celebrating the joy and expression of running itself. The running movement of Paris Fashion Week ironically celebrates this better than any other.(Wylder is now available on iOS +...2025-06-1938 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningIs Norda 001 the Air Max 1 of running? + Mallrats [Inky Steve]Manchester's favorite running child, Inky Steve, joins Josh again to was poetic on the intersection of Trail Culture x Sneaker Culture. We also pick a movie to characterize the intersection of the day.Air Max 1s are iconic and we believe Norda 001s have the same potential to be unchanged for decades to come. Did Nike know they had a winner from day one? Did Norda?Time will tell, but there are signs we look for to prove the 001 is already a cult classic along with Air Max 1 + Mallrats.(Wylder is...2025-06-1737 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningLydia Oldham | 650km Projecto Portugal, Solo TSP, and How to Savor Big AccomplishmentsLydia Oldham ran across Portugal (5 days, 17 hours) and did a solo TSP from Las Angeles to Las Vegas. Runners like Lydia almost make it look easy so long as you don't pause and contemplate the wild complexity of planning and near-impossible reality of actually executing it physically.Josh is starting to get the bug. (Wylder is now available on iOS + Android.)---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runs----Borderlands.cc | Instagram100+ | Articles | High Tones | Open...2025-06-1633 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) Running[Bad Runners Take] Max Jolliffe/Trail Earnhardt, BPN's Backyard, a Dirtbag Race, WSER HypeIn this episode of the Bad Runners Take on the Borderlands Trail and Ultra Running Podcast, Josh + Brian discuss various topics including the evolution of Max Jolliffe's new nickname, reflections on recent dirtbag races, + more.Max's new nickname: Trail EarnhardtExperiencing a race IRL reignites Josh's passion for the sport.Written training logs enhance reflection and mental clarity.Borderlands' WSER coverage will supplement not replaceHighlighting the sub-24 hour challenge is crucial for engaging fans.BPN's event showcased exceptional hospitality and engagement.Celebrating achievements in running should be prioritized over controversies.(Wylder is now available on iOS + Android.)2025-06-0546 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningLindsay Dakota | Founder of Naked Sports InnovationsWhat do Will Goodge, Jim Walmsley, David Roche, Eli Hemming, + Hans Troyer Have in Common? The Naked Running Band. The Naked Running Band has been a staple on a majority of podiums going on almost 10 years. Why do so many elite athletes wear the Naked Running Band? What so great about it? Lindsay Dakota of Naked Sports Innovations joins Josh.BTW, yes, Naked does sponsor various Borderlands endeavors, though this podcast episode is not one of them. After you listen, you'll see why Josh has been wanting to talk to Lindsay on the...2025-06-0235 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningSpeedland, Vans, + High Fidelity: Trail Running Shoes x Sneaker CultureManchester's own Inky Steve joins Josh to talk about the intersection of trail running shoes and sneaker culture. It's best couched in a quote from High Fidelity - "What really matters is what you like, not what you are like."We wear the shoes that we like and most often we choose based on looks. We run in them, we like how they look and thus like how we look. And we run better, whatever that means.(Wylder is now available on iOS + Android.)---- Partners ----Wylder...2025-05-2937 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningMade Men vs. Associates: Western States 100 2025(Wylder is now available on iOS + Android.)In this conversation, Josh + Brian discuss their ambitious plans for Western States coverage, focusing on unique storytelling and the dynamics between established elite runners (made men) and emerging talents (associates). They explore the challenges faced by runners balancing day jobs with their passion for ultra running, and the importance of highlighting underappreciated stories within the community. The discussion also delves into the recent Aravaipa controversy, examining community reactions, the need for transparency, and the existing divide within the ultra running community. In this conversation...2025-05-2658 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe Race Director Hustle: what do they do?(Wylder is now available on iOS + Android.)Hamish started Arc Projects and joins Josh to do a deep dive in Q&A form of what Race Directors do. I am certain this will have follow up episodes. ---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025----Borderlands.cc | Instagram100+ | Articles | High Tones | Open Range Races | Videos----Call RUNMORE649 (786-667-3649). Leave...2025-05-2255 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningBad Runners Take - Cocodona 250 Coverage, Hardrock Gatekeeping, WSER: Mademen vs. the Rest(Wylder is now available on iOS + Android.)In this episode, Josh + Brian tend to some popular topics in their own unique way. There's a lot to celebrate about Cocodona 250. Many podcasts have already named those things. In our post-race analysis we look at the coverage and think through how it could be better even with the existing budget.Karl Meltzer joined us last week and dropped a lot of gold. Too much acutally. We needed this episode to follow up on some of his takes and drill down on them including his take...2025-05-1249 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningIs Hoka Better for WSER than Nike? Karl Speedgoat Meltzer Joins to Debate.(Wylder is now available on iOS + Android.)In this episode, the Josh hosts Brian Peterson (Wolfie's World) + Karl Speedgoat Meltzer to dbate about the sponsorship of Western States, focusing on the merits of Nike versus Hoka as potential partners. This is hypothetical, obviously. We use Nike to make a point - Hoka is missing a lot of opportunities that Nike would not miss.Ultimately, this feels like less of a debate and more of a discussion around what we need in this sport.Both sides present compelling arguments, with insights from...2025-05-0855 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningKarl Speedgoat Meltzer Joins the STATES DEBATES: Nike vs. Hoka(Wylder is now available on iOS + Android.)In this episode, the Josh hosts Brian Peterson (Wolfie's World) + Karl Speedgoat Meltzer to dbate about the sponsorship of Western States, focusing on the merits of Nike versus Hoka as potential partners. This is hypothetical, obviously. We use Nike to make a point - Hoka is missing a lot of opportunities that Nike would not miss.Ultimately, this feels like less of a debate and more of a discussion around what we need in this sport.Both sides present compelling arguments, with insights from...2025-05-0855 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningBig Mountain Trail Running Shoes: Arc'Teryx, La Sportiva, Rossignol(Wylder is now available on iOS + Android.)Josh and Taylor Bodin (Believe in the Run, Dirt Division) discuss the evolution and innovations of three prominent big mountain brands in the trail running space: La Sportiva, Arc'teryx, and Rossignol.They explore how these brands, known for their heritage in mountain sports, are adapting their technologies and designs to appeal to the North American market.The conversation highlights specific shoe models, their performance characteristics, and the brands' strategies for breaking into the competitive trail running market.---- Partners ----Wylder...2025-05-0554 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningCocodona Rivalry: Finn Melanson vs Max Jolliffe [Wolfie's World x Bad Runners Take](Wylder is now available on iOS + Android.)Cocodona 250 kicks off on May 5 and we're ready but we need a rivalry in this race. Finn Melanson vs Max Jolliffe - why not? Wolffrunner makes the case of why Finn vs. Max makes sense -two great 200 miler runners in their prime. But it goes further than that. Listen for to find out.Also, a look at Dan Green (Josh's pick for M1, overall 2), Courtney (overall 1), Michael McKnight (the winningest 200 miler to date) and more. ---- Partners ----...2025-05-0346 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningEnglish Ultrarunning with Inky Steve(Wylder is now available on iOS + Android.)Josh joined Inky Steve in Manchester, England for run, hair cut, and podcast recording about the soul and spirit of UK running. This conversation explores the journey of running, from the punk rock spirit that inspires runners to the community support that uplifts them. The speakers share personal experiences with marathons, the evolution of running shoes, and the impact of COVID on their running journeys. They discuss the importance of mental toughness, personal goals, and celebrating small victories along the way. In this conversation...2025-04-281h 05Borderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) Running[Soar Running] Serendipity in Running + Design(Wylder is now available on iOS + Android.)In this episode, Josh interviews Tim Soar, founder of Soar Running, exploring the intersection of fashion and performance in running apparel. Tim shares his journey from a failed fashion label to creating a brand that emphasizes both style and functionality. The conversation delves into the philosophy of product development, the importance of innovation, and the distinction between luxury and ultra-premium products in the running gear market. In this conversation, the speaker discusses the evolution of sportswear design, emphasizing the importance of tactile experience, emotional connection, and...2025-04-2453 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningPre-Race Nutrition for Ultramarathons(Wylder is now available on iOS + Android.)In this episode, Josh and Jesse Rich discuss the importance of nutrition for runners, particularly focusing on the week leading up to a race. They explore strategies for carb loading, the significance of glycogen, and how to optimize race day nutrition. Jesse emphasizes the need to balance fiber intake and carbohydrate consumption to ensure optimal performance without gastrointestinal distress. In this conversation, Jesse Rich and Josh discuss the critical role of nutrition in athletic performance, particularly in endurance sports. They explore carbohydrate loading, race nutrition strategies...2025-04-1935 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningPreparing to Run Further than Ever (+ the price)(Wylder is now available on iOS + Android.)Ryan Ramsby write 100+ content for Borderlands.cc - shout to SILO and its Crew Drop One bag for sponsoring 100+ content.----In this episode, Josh Rosenthal and Ryan Ramsby discuss the intricacies of ultra running, focusing on the preparation for events like Cocodona and Tahoe 200. They explore the importance of gear, the costs associated with ultra running, and the mental challenges faced during long-distance races. Ryan shares his experiences and insights on essential gear, foot care, and the significance of being present during races. 2025-04-1738 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningBad Takes on Trail Running Current Events: Cam Hanes + Courtney, Max to BPN, AZ Monster vs Cocodona[Wylder is now available on iOS]Wolfie joins Josh on another Bad Runners Take where they look at current events and offer unique perspectives. Why does Courtney Dauwalter do more with Cam Haines than the expected trail running news outlets like Singletrack or Freetrail?Max Jolliffe goes to Bare Nutrition Products (BPN)Can the Arizona Monster dethrone Cocodona as the premier 200+ mile raceDoes the recent contraversy around Candice matter?Our goal on these episodes is not to be critical. Rather, its to bring new perspectives to trail running in hopes of showing that more...2025-04-0748 minLet’s Run That AgainLet’s Run That AgainEpisode 36: Josh Rosenthal of BorderlandsIn this conversation, Heidi and Michelle chat with Josh Rosenthal of Borderlands and delve into the world of ultra running, focusing on the topic of Did Not Finish (DNF) experiences. Josh shares his personal journey with DNFs, emphasizing the importance of mindset, community support, and the lessons learned from each attempt. They discuss the significance of language in shaping one's approach to races and the emotional and mental challenges faced by ultra runners.   Josh has his own podcast, and Borderlands is a huge and wonderful resource for anyone looking to learn more about ultrarunning and g...2025-04-041h 09Borderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningBorderlands: 3 Year AnniversaryIn this special episode celebrating the three-year anniversary of Borderlands, I reflect on the journey of building a community around trail running. I emphasize the importance of inclusivity in the sport, focusing on the heart of trail running rather than great performances. Josh introduces the Wylder app as a tool for fostering community among runners and discusses the challenges of monetization and brand partnerships. The heart of trail running is about participation, not competition.Wylder app aims to connect runners and build community.Brand partnerships can alter the authenticity of the message.Gratitude is expressed for...2025-04-0324 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningNike Trail Running: the Big Bad Wolf or Best of the Best?Taylor (lead trail reviewer of Believe in the Run) and I are long overdue on a Nike Trail Running episode. They often get painted as the big bad wolf but today is not that kind of review. We're looking at their incredible trail team roster + analyzing their footwear philosophy and portfolio.In this episode Josh learns there is such thing as a 'colorist' whose job is to create colorways. If you are a colorist, please join me on an episode. a complex history with both positive and negative perceptions.Investing in both ultra and...2025-03-2642 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningBuy/Sell: David Roche, Portal, the Speed Project, Self-Expression in Nutrition, Walmsley x UTMBBuy / Sell - What are we bearish and bullish on in ultra running. Josh and Wolfie talk through it.Will David Roche win or blow up at WSER 2025?Is Portal poised to takeover?Can Mikey Kratzer finish the Speed Project solo?Can the self-expression branding movement work in Nutrition?Will Jim Walmsley get another UTMB Main Event Victory in his career?---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025----2025-03-2440 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningRunning Nutrition: What you ACTUALLY needJosh and Jesse Rich discuss the legitimacy of various nutrition products. What are the products that are worth the money? How can we make some of this stuff at home and save the money? What ever happened to Spring Energy and its Awesomesauce debacle?Follow Jesse for deeper insights and homemade running nutrition insights.TakeawaysHigh sodium intake is essential for some runners during long events.Budget-friendly nutrition options are available for runners.Real foods can be beneficial for slower runs.Runners can batch homemade nutrition for convenience. ---- Partners ----2025-02-2132 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningAltra and Topo Athletic: Wildly Similar/Different ShoesJosh Rosenthal and Taylor Bodin (Lead Trail Reviewer, Believe in the Run) discuss the evolution of Altra and Topo Athletic - two running shoe brands that have become staples at every ultramarathon starting line.In recent years they have been competing for similar types of runners. And when brands compete, runners win.I didn’t know much about Topo Athletic going into this discussion. I look forward to giving them a try.Altra - Lone Peak 8 ReviewTopo Athletic - Ultraventure 3 Review---- Partners ----Wylder...2025-02-1759 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningNew Trail Running League + Angermund Reaction | Bad Runners TakeIn this episode of the Borderlands Trail and Ultra Running podcast, host Josh Rosenthal (founder of Borderlands)and guest Wolfrunner delve into the complexities of clean sport, race pricing, and the evolving landscape of competitive running. As race prices increase runners will be looking for alternatives - enter a new trail running league.Weigh in on a futue episode at RUNMORE649 (786 667 3649). Let us know your take on our Bad Runners Take.02:11 Stian Angermund was Robbed06:12 The Illusion of Clean Sport14:27 A Survey of Race Fee Increases18:45 What Can Events Learn from Golf?29:03 The Evolution...2025-02-0352 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningTraining for Success in Your A Race: Strategies for Ultra RacesTommy Lewis of That's Runnable + Heidi Baker of Let's Run that Again join Josh to talk 2025 race goals. Heidi and Tommy share an A Race in common - Devil's Gulch 100 Miler. I visited that race last year and made a video about it. I'm pumped for them. Josh is going to run the Paris Marathon and he's on the waitlist for Paris Ecotrail 80km.The best outcomes of consuming content are to inspire action.The culture of ultra running in America has a unique romance.Smaller races can provide a more intimate and humble...2025-01-1343 minDealin\' the Cards: A St. Louis Cardinals PodcastDealin' the Cards: A St. Louis Cardinals PodcastCharity Livestream Pt. 4: Is Trevor Rosenthal the Best Cardinals Reliever of the 2000's?Former Cardinals closer and All-Star Trevor Rosenthal joins the charity livestream to close us out! Is Trevor Rosenthal the best Cardinals relief pitcher of the 2000's? Make pitchers hit again? Trevor is joining the Cardinals podcast space with Katie Woo on Cardinal Territory! Join this channel to get access to perks: https://www.youtube.com/channel/UC2j_m928DkTZsnj0nR_bERQ/join Use code CARDS on Underdog Fantasy to get up to $1000 in bonus credit! https://play.underdogfantasy.com/p-dealin-the-cards Use our Lids affiliate link here: https://lids.7q8j.net/QyG60o Buy our merch here: https...2024-12-2525 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningUnlocking the Secrets of Speed & Endurance Training with Floris GiermanFloris Gierman, host of the Extramilest Podcast and co-founder of PATH Projects, joins Josh Rosenthal to discuss his transition from skateboarding to ultra running, the importance of patience, and insights into low heart rate training. The conversation highlights the connection between running, community, and passion-driven pursuits.Importance of patience in running and personal goalsLow heart rate training for improved running efficiencyCommunity involvement and upcoming Salt Lake City run eventImpact of skateboarding culture on trail runningMindset and enjoying the process of running----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, ag...2024-12-0353 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningWhy Trail Running is the Ultimate Holiday EscapeTrail running has lost some of its fun, and in this discussion, Josh Rosenthal and Wolfrunner (Brian Peterson) delve into the need for the sport to embrace new ideas and bring back some of the old ones. Trail running has lost some of its playful spirit. How could trail running create NFL-type Thanksgiving energy? Listener calls Apple Ultra vs. Garmin Strava's kicked everyone out of the sandbox (killed its API) The effort to rebrand DNFs----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy....2024-11-2956 minEveryday Athlete Podcast NetworkEveryday Athlete Podcast NetworkUnlock Your Potential: Trail Running, DNFs and More with Josh Rosenthal | Beyond The Finish Line Get ready to be inspired! In this episode of Beyond The Finish Line, host Joe Hardin sits down with Josh Rosenthal, the passionate trail runner, entrepreneur, and founder of  @borderlandstr  . Josh's journey is nothing short of extraordinary—from tackling the beauty and challenges of 100-mile races to creating tools that enhance the trail running community. 🎙️ Highlights of the Episode: [00:04 - 10:37] Introduction to Josh Rosenthal Joe Hardin introduces Josh, a trail-running enthusiast and entrepreneur. Discover Josh's roots in the sport, his entrepreneurial ventures like Borderlands Trail Running, and his popular podcast series, A Bad Runner's Take. [10:38 - 21:40] Finding Passion on the Trail...2024-11-2559 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe Unexpected Joy of Urban RunningHow do trail runners survive in cities? Josh Rosenthal and Tommy Lewis dive into the challenges and rewards of maintaining a running lifestyle in urban environments. They discuss the unique rhythms of road running compared to trail running, exploring how each offers different forms of joy and fulfillment. Tommy shares his journey from trail enthusiast to urban runner, emphasizing the importance of redefining what it means to be a runner beyond traditional races like marathons. Together, they highlight the beauty of finding community, appreciating the outdoors, and embracing the daily practice of running, regardless of...2024-11-2249 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe Problem with Ambassador Culture in the Running Community: BAD RUNNERS TAKEWolfrunner (Brian Peterson) and Josh Rosenthal (host) discuss the problems with ambassador culture in this episode of Bad Runners Take.Ambassador culture in running blends brand connections with potential entitlement.Brands use ambassadorships as a marketing tactic but must manage expectations.Norda fosters organic, personal connections, avoiding formal ambassador structures.Running has become a consumer-driven sport, with influencers and ambassadorships shaping its culture.Content creation and community events are key to the future of trail running.----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy....2024-11-201h 07Borderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningBAD RUNNERS TAKE: Breaking Down DNF Culture: Why We Need to Celebrate Our Miles.This podcast episode dives deep into the culture surrounding DNFs (Did Not Finish) in ultra running, with hosts Brian and Josh discussing the social constructs and emotional weight attached to these outcomes. Brian passionately argues that runners should be able to celebrate their efforts, regardless of whether they complete a race, pointing out the absurdity of labeling a significant distance as a failure. The conversation expands to explore the pressures and expectations placed on amateur runners compared to elite athletes, highlighting the different motivations and mentalities in play. Additionally, the hosts reflect on...2024-11-1545 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningUltra Runners on a Sanctioned Russian Plane to Antarctica: Exposing the ControversyIn this episode we talk about articles by Marley for Canadian Running Magazine. In my opinion there is no better magazine on running news.U.S. running tourism company using disguised Russian plane for Antarctic raceRuth Chepngetich shatters women’s world record at Chicago MarathonU.S. ultrarunner Camille Herron involved in Wikipedia controversyRunning influencer Matt Choi disqualified from New York City MarathonThe latest episode of the Borderlands Trail podcast dives deep into the complexities of recent stories in the running world, including a significant discussion on the implications of using pacers in marathon races, highlighted by...2024-11-0954 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningHOKA Revolution: How a Brand Changed Trail Running ForeverHoka is directly repsonsible for much of the exponential growth of trail running.The Best Hoka Running Shoes Right Now.Josh Rosenthal and Taylor Bodin (Lead Trail Reviewer, Believe in the Run) dive deep into the world of HOKA, a brand that has revolutionized trail and ultra running with its innovative footwear. They discuss how HOKA emerged during a time dominated by minimalist trends, introducing a maximalist approach that has reshaped expectations in the running community. Taylor shares insights about the evolution of HOKA's shoe technology, including the introduction of high...2024-11-0756 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) Running200-Milers: the New Frontier or a Distraction?Today on Bad Runners Take:Are 200-mile races becoming a distraction or the main attraction in the ultra running community? How do you feel about profitable races existing on volunteer labor?Josh got into the Paris Marathon. Why is it so hard for trail runners to run on the road for a season?Josh Rosenthal and Brian Peterson dive into these questions as they explore the growing prominence of these long-distance events. They discuss the implications for elite athletes like Courtney Dauwalter, who is preparing for Cocodona 250, and how such races might shift focus...2024-11-0452 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe Best Races Under 10 miles: Cirque Series founder Julian CarrCirque Series is a brilliant mountain race with distances between 6 and 9 miles. But don't be fooled ultrarunners. Cirque races are hard as hell, straight up the gut of big mountains and right back down. The starting line is a party.The finish line is a party.In this episode I welcome the founder and race director, Julian Carr. ----In this conversation, Josh and Julian discuss the evolution of ultra trail running, focusing on the Cirque Series and its unique approach to inclusivity and race production. They...2024-11-0141 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningMatt Johnson's Run Across Texas + Sally McRae's Mammoth ProjectIn this conversation, Josh and Drew Darby discuss Matt Johnson's journey across Texas in 17 days and Sally McRae's 200 mile Mammoth Project.Drew Darby was there for both. They explore the challenges faced during the adventures, the dynamics of being a cameraman, and the unique character of Matt as a hybrid athlete. The discussion also touches on the mindset required for endurance sports, Project Mammoth featuring Sally McCrae, and what lies ahead for Matt in his athletic career. In this conversation, Drew and Josh delve into the intricacies of documenting endurance sports, exploring the...2024-10-2449 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningBilly Yang's Question, Javalina Jundred's HEAT, How do We Build Bigger Hype for Golden Tickets?In this conversation, Josh and Brian explore the world of running, focusing on the Satisfy brand and its unique appeal to a specific audience. They discuss the recent success of Satisfy runners at Moab 240, the cultural significance of trail memorabilia, and the historical context of running events. The dialogue emphasizes the importance of identity in sports and how brands like Satisfy resonate with runners who seek authenticity and connection to their lifestyle. In this conversation, Josh and Wolfrunner delve into the upcoming Javelina race, discussing the weather challenges, the competitive field, and the nostalgic elements...2024-10-2240 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningDo I Have Trail Running Credibility?Does Josh have the necessary credibility to build a trail running media company? He's not a former pro runner or even a good runner. In fact he chases cutoffs most of the time. He only has one elite trail running friend. Does he belong at the table?In this episode of the Borderlands podcast, host Wolfrunner interviews Josh Rosenthal, exploring his journey from Lubbock, Texas to Salt Lake City. They discuss Josh's upbringing, the cultural dynamics of Lubbock, his musical influences, and the impact of geography on happiness and identity. The conversation delves into the...2024-10-171h 16Borderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe Brooks Running Enigma: Why does Brooks fly under the radar?Brooks Running remains a prominent name in the footwear industry, yet it often feels like an enigma within the trail running community. Josh Rosenthal and Taylor Bodin (Lead Trail Reviewer at BiTR) dive deep into this paradox, exploring why, despite their widespread presence and extensive history, Brooks doesn't quite resonate as a go-to brand for trail runners. Believe in the Run - Catamount 3BiTR - Caldera 7BiTR - Catamount AgilBiTR - Brooks Divide 5BiTR - Cascadia 18They discuss the evolution of Brooks' product line...2024-10-1454 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe 215 Mile "Race Across Scotland"Join Josh Rosenthal as he dives deep into the transformative power of trail running with coach Kevin Brown, who recently completed the grueling Race Across Scotland. This conversation highlights the profound connection between running and personal growth, particularly for men seeking to overcome challenges and find purpose in their lives. Kevin shares his journey from a midlife crisis to becoming an inspiring figure in the ultra-running community, emphasizing the importance of building supportive male friendships and holding space for one another. The discussion also touches on the unpredictability of Scottish weather during the race and...2024-10-1058 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningGolden Trail World Series Explained: The Trail Running Competition I MissedThe podcast dives deep into the Golden Trail World Series, shedding light on its significance in the trail running scene. Hosts Josh Rosenthal and Brian Peterson discuss how this series offers a thrilling competitive atmosphere, showcasing elite athletes in shorter, intense races that emphasize speed and vertical ascent. They reflect on a particularly controversial finish at the recent Mammoth Trail Fest, highlighting the fierce desire to win that defines this sport. The conversation also explores the production quality of the Golden Trail events, noting how it elevates the viewing experience compared to traditional trail running...2024-10-0755 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe Legacy + Evolution of Salomon Running in Trail Running w/ Taylor BodinSalomon has been with us on the trails for a while pioneering mountain racing shoes and both evolving with the industry and stayin true to its core values. In this episode, Taylor Bodin (Lead Trail Reviewer of Believe in the Run) talks with Josh about the past, present, and future hitting on the important points of Salomon's impact on trail running.Believe in the Run reviews + articles:Salomon Genesis ReviewS/Lab Pulsar 3 ReviewS/Lab Ultra Glide First ThoughtsSalomon x Ciele collab----2024-09-1641 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe Myth of Trail Running, the Origin of the 'DNF Before DNF' documentary, and How to Keep Going When the Finish Line is Torn Down.In 2019 Jeremy Cox ran the Buffalo 100 only to finish dead last after the finish line had been torn down. How did he keep going? Why? We told this story to tell the ultra trail world that every runnerf has a story and no matter how you toe the line, you are a badass and you belong in the trail community.DFL Before DNF on YouTube.Ending song: Long Enough by Josh Rosenthal----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects...2024-08-1235 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningUltramarathon Suffering on VideoIn this conversation, Josh and Ben (of Honey Videography) discuss their experience shooting 'the Zion 100 Miler Broke Me' video for YouTube. They talk about the challenges of capturing the stories and essence of ultra trail running, the gear and equipment required, and the importance of creating compelling content. Ben shares his impressions of other trail running documentaries and the growing popularity of the genre. The conversation explores the challenges and rewards of creating trail running documentaries.05:26 The Essence of Ultra Trail Running10:39 The Growing Popularity of Trail Running Documentaries20:10 The Evolution...2024-06-1837 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe Brutal Last Mile of High Lonesome 100In this episode, Josh interviews Bri Sullivan about her experience running the High Lonesome 100 race in Colorado. They discuss the beautiful location of the race, the challenging course with high elevation, and the supportive race directors. Bri shares her personal journey and highlights the sense of community and camaraderie among the runners. They also touch on the the impact of race directors in creating a positive race experience. ----04:13 The Beauty and Challenge of High Lonesome10:36 The Impact of Race Directors on the High Lonesome Experience24:57 Preparing for the...2024-06-171h 14Everyday UltraEveryday UltraHow to Finish an Ultra, No Matter How Hard It Gets with Josh RosenthalNo matter what your skill level is as a runner, we all see the value in finishing a race. But sometimes, when that race gets really tough, that goal can seem so far out of reach. And our brain may convince us to quit before we even reach the line. For our guest today, he recently completed the Zion 100 miler battling a ton of low points and moments that would make others quit. But, he harnessed a mindset that helped him get to the finish, no matter what. 2024-06-081h 06Borderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningFinal Prep for Zion 100 MilerMatt Bergstrom is Josh's crew cheif for Zion and today, he interviews Josh about his race prep. Matt and Josh have been friends since 2009 where they met at the University of Utah. Josh hated school. And now he's out.----Wylder by Borderlands is available now on mobile app stores. The epicenter of your run club.Click ⁠⁠⁠⁠here⁠⁠⁠⁠ to download for iOS or Android.⁠⁠⁠⁠⁠borderlands.cc⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠@runborderlands⁠⁠ / ⁠⁠Industry Trail Teams⁠⁠⁠⁠Run our 50k or Half Marathon⁠⁠.2024-04-021h 14The Trail Trash PodcastThe Trail Trash PodcastJosh Rosenthal from Borderlands: Overcoming fears and failuresIn this episode, Josh Rosenthal from Borderlands Trail running shares his journey into running and his experiences as a race director. He discusses setting goals, overcoming challenges, and the importance of mindset in ultra running. Josh also opens up about facing fears, including his fear of running overnight. He shares his nutrition strategies and talks about the unique atmosphere of races in Utah. Finally, he recommends some races for runners on the East Coast. In this conversation, Josh also discusses Wylder, an app and community for trail runners. He shares his passion for trail running and his desire to create...2024-03-251h 00Borderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningThe History of Borderlands and the advent Wylder AppJosh talks through the history of Borderlands and how Wylder App came about.The release of Wylder App is major marker in our effort to be the heart of trail running. Listen along and enjoy.Download Wylder App: AppleDownload Wylder App: Android2024-03-0524 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningTaMar's Tips on Running MechanicsTaMar is a husband, father, pharmacist and world class runner. Beyond that, he’s an extremely accessible teach on instagram focusing on running mechanics. Josh’s running mechanics are garbage and TaMar is here to help.PLUS, the first ever world breaking news - TaMar is going for a world record. Listen in.⁠Here’s the video I said I would put in the show notes.⁠——03:00 Running in College and Form Improvement11:00 Running as a Half Marathoner18:00 Balancing Running with Work and Family25:00 The Importance...2024-02-0844 minThe In Your Home PodcastThe In Your Home PodcastThe In Your Home Podcast Season 2 Episode 4 With Matchmaker Michal and Philadelphia Realtor Brett RosenthalWelcome to the In Your Home Podcast. I’m your host Brett Rosenthal.  This Podcast is about real people and real homes in Philadelphia and we will be coming to other cities near you. As a Realtor in Philadelphia, I get to see all types of homes and meet all kinds of people and I want to share this with everyone. Tons of unique homes and some amazing people is what you will hear and see. If you like what you hear, follow us on your favorite streaming platform.  Today we are at The Piazza Alta in the Northern Libe...2024-01-3134 minThe In Your Home PodcastThe In Your Home PodcastThe In Your Home Podcast Season 2 Episode 3 with Philly Influencer Bran Flakezz and Philadelphia Brett RosenthalWelcome to the In Your Home Podcast. I’m your host Brett Rosenthal.  This Podcast is about real people and real homes in Philadelphia and we will be coming to other cities near you. As a Realtor in Philadelphia, I get to see all types of homes and meet all kinds of people and I want to share this with everyone. Tons of unique homes and some amazing people is what you will hear and see. If you like what you hear, follow us on your favorite streaming platform.  Today we are at The Carson in the Northern Liberties sect...2024-01-2943 minThe In Your Home PodcastThe In Your Home PodcastThe In Your Home Podcast Season 2 Episode 2 With Content Creator Santiago Ortiz Otherwise Know As No Shorts and Philadelphia Realtor Brett RosenthalWelcome to the In Your Home Podcast. I’m your host Brett Rosenthal.  This Podcast is about real people and real homes in Philadelphia and we will be coming to other cities near you. As a Realtor in Philadelphia, I get to see all types of homes and meet all kinds of people and I want to share this with everyone. Tons of unique homes and some amazing people is what you will hear and see. If you like what you hear, follow us on your favorite streaming platform.  Today we are at The Piazza Alta in the Northern Libe...2024-01-261h 07The Midpacker PodcastThe Midpacker Podcast#31 Josh Rosenthal | Borderlands, DFL Before DNF, & Building CommunityThe MidPacker Pod is part of the Freetrail network of podcasts. You can now support the MidPacker Pod on ⁠Patreon⁠. Make sure you leave us a rating and review wherever you get your pods. Want to leave Troy some feedback, recommend a guest, or make a suggestion? ⁠LINK HERE⁠ In this episode, Troy Meadows talks with Josh Rosenthal, an ultrarunner and entrepreneur from Salt Lake City Utah. They discuss Josh's background, his love for trail running, and his involvement in the ultrarunning community. They also explore the conc...2024-01-261h 25The In Your Home PodcastThe In Your Home PodcastThe In Your Home Podcast Season 2 Episode 1 with Talent Advisor Katie Taylor and Realtor Brett RosenthalWelcome to the In Your Home Podcast. I’m your host Brett Rosenthal.  This Podcast is about real people and real homes in Philadelphia and we will be coming to other cities near you. As a Realtor in Philadelphia, I get to see all types of homes and meet all kinds of people and I want to share this with everyone. Tons of unique homes and some amazing people is what you will hear and see. If you like what you hear, follow us on your favorite streaming platform.  Today we are at Figo in the Northern Liberties section of P...2024-01-2552 minBorderlands Trail (+ Ultra) RunningBorderlands Trail (+ Ultra) RunningFrom DNF to Finish: Insights from Jeremy CoxThis podcast delves into the compelling question of how ultra runners like Jeremy Cox find the strength to keep going, even in the face of immense physical and mental challenges. Host Josh shares his admiration for Jeremy, who has inspired him through his perseverance during grueling races, including the Wasatch 100. The conversation reflects on their shared experiences, including the emotional toll of DNFing (Did Not Finish) and the importance of having a supportive community. As they explore Jeremy's journey from triathlons to ultra running, listeners gain insight into the mindset required to tackle such daunting...2024-01-1636 minLightspeedLightspeedWhy Crypto Matters: Generative Tech Meets New Capital Formation | Josh RosenthalJosh Rosenthal joins us to discuss how crypto will unleash new business models, applications and markets! Josh is a historian, investor, founder and one of the most interesting people I know. In this episode, we discuss crypto's key unlock, scarcity vs abundance, history's revolutionary technologies, crypto tribalism, the bidirectional door between the physical and digital world, DePIN, how to embrace change and more!- -(00:00) Introduction(00:54) Setting the Scene: Who Is Josh Rosenthal?(13:33) When Generative Tech Meets New Capital Formation(44:10) Access Protocol Ad(45:12) DAS...2024-01-111h 18Chasing Greatness with Ben SorensenChasing Greatness with Ben SorensenEpisode 20 - Josh RosenthalJosh Rosenthal is an ultra runner, entrepreneur, and community builder. After only a 12% success rate at the 100 mile distance, Ben and Josh dive deep into the pursuit of that goal for Josh, the parallels between ultra running and life, the joy being in the pursuit of huge goals, the importance of building a community, and so much more! Production by - http://ascentdigitalagency.com/ Book Ben- https://chasing-greatness.com/2024-01-031h 11Chasing Greatness with Ben SorensenChasing Greatness with Ben SorensenEpisode 20 - Josh RosenthalJosh Rosenthal is an ultra runner, entrepreneur, and community builder. After only a 12% success rate at the 100 mile distance, Ben and Josh dive deep into the pursuit of that goal for Josh, the parallels between ultra running and life, the joy being in the pursuit of huge goals, the importance of building a community, and so much more!2024-01-0200 minDealin\' the Cards: A St. Louis Cardinals PodcastDealin' the Cards: A St. Louis Cardinals PodcastCharity Stream Part 8: Trevor Rosenthal's Cardinals World Series StoriesLocked on Cardinals host JD Hafron joins us to interview Cardinals All-Star Trevor Rosenthal. How is Rosenthal's recovery and return to MLB going so far? What are his plans after retiring from baseball? Any fun stories from playing with the Cardinals in the World Series? Will Rosenthal return to the Cardinals next year? Join this channel to get access to perks: https://www.youtube.com/channel/UC2j_m928DkTZsnj0nR_bERQ/join Use our Lids affiliate link here: https://lids.7q8j.net/QyG60o Buy our merch here: https://nootnews.myspreadshop.com/ Follow us on Instagram, Twitter...2023-12-3031 minEmpireEmpireA Historian's Take on the Bear Market | Josh RosenthalToday we are joined by Josh Rosenthal to learn how history predicts crypto's future. We discuss how history's revolutions shaped our beliefs and culture, what happens when technology outpaces society, what's next for crypto, why increased volatility is coming and more!- -Timestamps:(00:00) Technology Drives History(07:11) How the Renaissance Changed Everything(13:41) Global Revolutions: The Domino Effect(33:26) Carbon Ad(35:08) The SEC’s Clampdown Contextualized by History(57:44) How Crypto Will Shape Society(01:12:30) Incoming Chaos and Managing Volatility2023-07-041h 25Mission: DeFiMission: DeFiMission: DeFi EP 94 - Josh Rosenthal - 🤯 A new model for framing crypto against the backdrop of renaissance & revolution parallelsGet ready to be blown away by the insights and frameworks Josh Rosenthal uses for building companies, investing, and understanding the full potential of crypto. His interviews on Bankless have created a storm of theories on how crypto plays out, based on the historical context of the Renaissance and the American Revolution. He takes that further in this interview with a presentation that reframes how we talk to others about crypto, by helping them see the value before they know what it is. Bankless Interviews: 126 - The Crypto Revolution | Josh Rosenthal | Bankless 2023-04-042h 02One More QuestionOne More QuestionWhy brands, designers, and creators need to get into Web3 NOW | Josh RosenthalHighlights from the conversationYou're used to thinking of technology as the value creator, but it's actually brands, studios, and agenciesYour cost of failure is small. And the only way to get asymmetric gains is to participate earlyYou can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assetsNow, the value is in the community, the content, the brand, the associationTransformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordinationIt gives you greater specificity to do product de...2022-08-0152 minThe Unstoppable PodcastThe Unstoppable Podcast139 - The Crypto Renaissance: Comparing the Printing Press to NFTs with PhD Historian Josh RosenthalIn this episode of The Unstoppable Podcast, we’re talking to Josh Rosenthal. Josh is an entrepreneur, investor, and crypto historian. He’s Managing Partner at Narwhal Ventures and Co-Founder and Partner at The 6ixth Event, a founders’ fund for crypto projects.We talk about how NFTs and crypto are driving a kind of digital renaissance, what led Josh to this idea, and how it compares to the last renaissance. How are NFTs redefining the way we think about things like community, ownership, and property rights?Josh talks about the value of using symbols to commun...2022-07-061h 12BanklessBankless126 - The Crypto Revolution | Josh RosenthalJosh Rosenthal is our favorite crypto native historian. He has a Ph.D. in history, and received a Fulbright Scholarship to the Sorbonne’s Institute for Advanced Studies. Josh moved beyond traditional academia, sold some Web2 companies, and is now a crypto investor. He’s the historian that helped us craft the Crypto Renaissance podcast episode, which many people credit as the reason why they got into crypto. And he’s here to do it again with the Crypto Revolution on the 4th of July, harkening a new independence day for the crypto nation. ...2022-07-042h 04BanklessBankless126 - The Crypto Revolution | Josh RosenthalJosh Rosenthal is our favorite crypto native historian. He has a Ph.D. in history, and received a Fulbright Scholarship to the Sorbonne’s Institute for Advanced Studies. Josh moved beyond traditional academia, sold some Web2 companies, and is now a crypto investor. He’s the historian that helped us craft the Crypto Renaissance podcast episode, which many people credit as the reason why they got into crypto. And he’s here to do it again with the Crypto Revolution on the 4th of July, harkening a new independence day for the crypto nation. ...2022-07-042h 03EmpireEmpireThe Crypto Renaissance Has Begun | Josh RosenthalIn this episode of Empire, Jason is joined by Josh Rosenthal - a former historian turned serial entrepreneur and crypto VC. Josh's encyclopedic knowledge of history - from the Middle Ages to the Renaissance and beyond - and ability to draw a throughline between historical events, Web3 and our world today is truly fascinating.Josh contends that we are living through the greatest Renaissance in history. How will historians look back on today? Tune in to find out.We discuss:- medieval life- what...2022-06-201h 26