Shows
The Published Author Podcast#0115 AJ Harper on Reader First Philosophy, Working with a Ghost WriterJosh and AJ talk about how she got connected to Mike Michalowicz and became his ghostwriter and now writing partner, her course, and why she decided to finally write her own book. Also, a bit of banter about ideal audience and memoir writing.2022-05-2539 min
The Published Author Podcast#0113 Marketing Professor Kim Whitler Talks Positioning For AdvantageKim Whitler is a Professor of Business Administration at the University of Virginia's Darden School of Business and the author of "Positioning for Advantage: Techniques and Strategies to Grow Brand Value". Kim spent nearly 20 years in the private industry in strategy and marketing roles at Procter & Gamble, as the general manager of the Breakfast Division for Aurora Foods, as the CMO of David’s Bridal, the country’s leading bridal apparel retailer, and as an officer of PetSmart. Kim has written over 350 articles as a Forbes senior contributor and has published in Harvard Business Review, The Washington Post, Ad Age, and...2022-03-0858 min
The Published Author PodcastFind Your Book Idea And Make It Irresistible w/ Tamsen WebsterHow do you come up with the right idea for your book? How do you make sure that idea is irresistible? In this episode, Tamsen shares answers to those questions, taken from her book Find Your Red Thread: Make Your Big Ideas Irresistible. Her strategies and tactics are the same ones she’s used to work with organizations like Johnson & Johnson, Harvard Medical School, and Intel, and in her roles as the former Executive Producer and current Idea Strategist for TEDx Cambridge. Tamsen's Links: https://www.facebook.com/TamsenWebster/http://linkedin.com/in/tamsenwebsterhttps://www.twitter.com/tamadearhttps://medium.com/@Ta...2022-01-1344 min
The Published Author PodcastBuild Trust By Focusing On Problems, Not Solutions w/ Ari GalperWhat will convince your customers to work with you, talking about their problems or about your solution? Ari Galper, the world’s top authority on trust-based selling, says it’s all about the problem. Think about it—if someone trusts you enough, you could say, “I’ve got the solution to your problem, let’s sign you up,” and you wouldn’t even need to tell them what the solution is. To build trust, talk about your customers’ problems. Now, apply this to the book you’re writing to grow your business—are you talking more about solutions or spending your time showing your...2022-01-1139 min
The Published Author PodcastTrademark Battles and Selling Like A Human w/ Sarah SantacroceWhile her new book, Selling Like We’re Human, isn’t about trademark issues, it was a trademark dispute the Swiss Sarah Santacroce got dragged into that led to the title. In this episode, you’ll hear how Sarah chose her first title and then had to rebrand her book, herself, and her business received a letter from a US-based trademark lawyer (those darn, litigious Americans!). Lesson #1—do a Google and trademark search for your book title or any special terms you want to use. However, once that story’s out of the way, Sarah tells us about what it means to s...2022-01-0536 min
The Published Author PodcastPublisher Takes On Just One Book Per Year—Find Out WhyBard Press only takes on one new book project per year, but when they do, they blow it out of the water with bestsellers like The ONE Thing by Gary Keller and Jay Papasan or Jeffrey Gitomer’s Little Red Book of Selling. Bard Press is managed by Todd Sattersten and in this episode, he’ll talk about how his publishing company chooses who to work with and what any author can learn about writing a better book from their process. Todd's Links: https://www.instagram.com/toddsattersten/ https://www.linkedin.com/in/toddsattersten/ https://twitter.com/toddsattersten https://bardpress.com 2021-12-2439 min
The Published Author PodcastYour Intro To Hiring An Editor w/ Carolyn RoarkDo you need to hire an editor for your book? (short answer = YES) When should you hire an editor? What kind of editor(s) should you hire? How much will it cost? These are just some of the questions Carolyn Roark, developmental editor, ghostwriter, and book coach, answers in this episode. If you’ve got questions about hiring a book editor, this is where to start finding the answers. Links: LinkedIn Twitter www.writingtexan.com 2021-12-2249 min
The Published Author Podcast3 Ingredients For Business Book Success w/ Jose PalominoJose is the founder of Value Prop Interactive, a consulting firm he started over 15 years ago, and the creator of the "Revenue Throughput System", a process that diagnoses the volume and velocity at which a business converts opportunities into revenue. He’s an adjunct Professor of Marketing with the Villanova University MBA program and author of Value Prop: Creating Powerful I3 Value Propositions to Enter and Win New Markets. In this episode, Jose shares what the “I3” stands for in his book title, and discusses how using these three key ingredients will help you become a more successful entrepreneur and a more...2021-12-1740 min
The Published Author PodcastUse The Creator Mindset To Make Your Book Better w/ Nir BashanWe’re all born creative and capable of achieving incredible things—that’s just part of the message Nir Bashan shares in this episode, as he talks about his book The Creator Mindset (McGraw/Hill, 2020). Nir has worked with Hollywood and music stars like Woody Harrelson and Rod Stewart as well as companies like AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, Suzuki, Activision, and JetBlue and shares his formula for creative success. Links: nirbashan.com thecreatormindset.com Online Community LinkedIn Twitter: @Nir_BashanInstagram: @nirbashanFacebook: nirbashan1YouTube nb@nirbashan.com2021-12-1444 min
The Published Author PodcastAndrew Miller, Author Of The Startup Growth Book, Shares His Best Book Marketing SecretsAndrew is a prolific bootstrapped startup marketing expert who has driven three VC-backed startup exits, and dozens of successfully funded startups. In this episode, Andrew talks about his new book, The Startup Growth Book: 50+ Proven Ways to Scale Your Business Without a Marketing Budget, and how he’s applying the lessons from the book to market the book. You might pick up a few ideas about how to market your own book, and your business too. andrewstartups.comLinkedIn Instagram Twitter Facebook 2021-12-0740 min
The Published Author PodcastDon’t Sweat The Small Stuff w/ Kristine CarlsonKristine Carlson is a New York Times bestselling author and renowned speaker recognized worldwide for the global success of The Don’t Sweat the Small Stuff book series she co-authored with her late husband Dr. Richard Carlson. Her memoir has become a Lifetime movie starring Heather Locklear titled, Don’t Sweat the Small Stuff: The Kristine Carlson Story. With over 30 million books in print, Kristine has emerged today as a leading mindfulness expert and transformational guide who has been featured on national radio and television broadcasts, including The Today Show, The View, and The Oprah Winfrey Show. Debra Evans also join...2021-11-2445 min
The Published Author PodcastAdam Houlahan Launched A LinkedIn Agency With The LinkedIn PlaybookAdam Houlahan’s first book, Social Media Secret Sauce, launched his speaking career and helped him build a strong personal brand and platform. When Adam decided to launch his LinkedIn Agency, he already knew he was going to write a book to help him grow it. In this episode, you’ll hear how the book’s reception outstripped his expectations and has allowed him to grow a global firm with offices in Australia and North America. He also shares some of his best tips for how authors can use LinkedIn to promote themselves and their books. Adam is proof that a tact...2021-11-2239 min
The Published Author PodcastWriting For The B2B CMO w/ Drew Neisser“I know my book isn’t going to be a bestseller,” Drew says. So why did he write it? Because although his book targets B2B chief marketing officers, a small, niche audience, all Drew has to do is attract the attention of a small slice of that audience to produce massive success for him and his agency.2021-10-0444 min
The Published Author PodcastWhy Your Employees Should Write Books with Jason Falls, Author of WinfluenceJason Falls leads digital marketing strategy at Cornett, a full-service advertising agency based in Lexington, Kentucky, which was named the Southeast’s Small Agency of the Year by Ad Age in 2021. He’s also the author of the new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand.2021-09-2912 min
The Published Author PodcastBuilding Thought Leaders w/ Ken LizotteKen has been in the publishing industry for more than five decades and has helped hundreds of executives, entrepreneurs, and others to become thought leaders. In this episode Ken talks about how he came to the conclusion that every thought leader needs a book, as well as how he became an author himself. Listen in for some great tips on why and how to become a thought leader by writing your own book!2021-09-2736 min
The Published Author PodcastAuthor Charlie Gilkey Will Teach You How To Start FinishingDrawing from his military service to a PhD in Philosophy, Charlie Gilkey teaches entrepreneurs, small business owners, and professional creatives how to get stuff done. In this episode Charlie talks about how his first book, The Small Business Lifecycle: Taking the Right Steps at the Right Time to Grow Your Small Business, wasn’t the first book he set out to write, but it ended up being a growth engine for his business anyway.2021-09-2241 min
The Published Author PodcastBook Prompts and The Joy Of Writing w/ Book Coach Lisa TenerAs a young girl, Lisa was a slow reader but knew she wanted to be a writer. A career in writing led to coaching others to write nonfiction, and today Lisa’s clients have been featured on Oprah, NPR, Today, Good Morning America, and scores of other media outlets.2021-09-2045 min
The Published Author PodcastFrom HBR To The Long Game w/ Dorie ClarkDorie Clark was fired by her first literary agent after every publisher she pitched turned her down and told her she needed “a platform.” Not one to back down, when the front door was slammed in her face, Dorie says, “I went in the window instead.”2021-09-1440 min
The Published Author PodcastDisruption Proof, New Book By Bestselling Author Of The Lean EntrepreneurBrant Cooper’s front-row seat to the dot-com boom and crash and subsequent experiences with startups led him to write a series of books to help entrepreneurs build more successful startups. More recently, he’s turned his attention to how startups prepare for the long term by making sure they survive the short term with his new book, Disruption Proof.2021-09-1443 min
The Published Author PodcastDr. Tracey Jones Talks Tremendous LeadershipFrom the Air Force (with time in the First Gulf War and Bosnian War) to an MBA and then a PhD in Leadership, Dr. Tracey Jones has seen a lot, and written about what she’s learned in 10 books (and counting). In this episode she talks about her author journey to her latest book, SPARK: 5 Essentials to Ignite the Greatness Within, as well as what she’s learned about being an author from her time as President of the publishing company Tremendous Leadership. As the daughter of Charlie “Tremendous” Jones and having worked with authors like Brian Tracy, Zig Ziglar, and Ken...2021-09-0838 min
The Published Author PodcastLessons From Interviewing 274 Marketing Book AuthorsDouglas Burdett isn’t an author, but he’s interviewed 274 of them. Douglas is the host of The Marketing Book Podcast, and in this episode we chat about the experiences he’s had and lessons he’s learned from talking to authors like Seth Godin, Mark Schaefer, Anne Janzer (see Ep. #5), and Jay Baer. How valuable is going on podcasts to an author? (short answer = very) How can an author be a great podcast guest? What should an author not do when going on a podcast?2021-09-0752 min
The Published Author Podcast40x Entrepreneur Les McKeown Turned Predictable Success Into A Bestselling Book And A BusinessLes McKeown is the CEO of Predictable Success LLC. A renowned speaker, author and advisor on accelerated business growth, Les started over 40 companies in his own right, and has guided hundreds more worldwide.2021-08-3041 min
The Published Author PodcastAuthor Chris Voss Tells How He Wrote Bestseller Never Split The DifferenceA former kidnapping negotiator with the Federal Bureau of Investigation (FBI) is the ideal person to write a book on negotiating. After all, what could be more challenging than negotiating the life of a hostage?2021-08-2558 min
The Published Author PodcastCoaching And Consulting Success Driven by Four Bestselling BooksMichael Zipursky is the co-founder and CEO of Consulting Success, a global leader in coaching and training entrepreneurs. In the past 20 years he’s worked with thousands of clients, and he’s the author of four bestselling books, including last year’s Act Now: How Successful Consultants Thrive During Chaos and Uncertainty.2021-08-2436 min
The Published Author PodcastAuthor Aims to Eradicate Generational Poverty By Helping Entrepreneurs Build BusinessesJohn Meese is the author of the new book Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One). John is also the CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast. John is an economist-turned-entrepreneur on a mission to eradicate generational poverty by helping entrepreneurs create thriving businesses. He’s also the first member in his family to go to college.2021-08-1742 min
The Published Author PodcastInfusionsoft (Keap) Master Funnel Builder Talks Building An Author Email List And Much MoreWay back in episode 67 with Wendy Keller, Wendy referenced Paul Sokol, explaining that Paul is an expert at building funnels—essential for authors building their audience and contacts. Paul talks about this and lots more in this episode, including the new book he’s working on.2021-08-1146 min
The Published Author PodcastAuthor Of Sway Talks About G.R.I.T. Marketing Method, How She Wrote Her BookChristina Del Villar is a Silicon Valley marketing executive, consultant and author of the new book Sway: Implement the G.R.I.T. Marketing Method to Gain Influence & Drive Corporate Strategy. Christina has wanted to write the book for a long time, having worked on many teams and discovering that lots of people don’t understand what marketers bring to the table. The G.R.I.T. Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient and exponentially grow revenue to improve overall company performance.G.R.I.T. stands for: Go-To-Market Strategy; RPN (repeatable, pr...2021-08-1038 min
The Published Author PodcastCarol Roth: How She Wrote The War On Small BusinessShe is author of a new book The War on Small Business: How the Government Used the Pandemic to Crush the Backbone of America, published by HarperCollins. In this episode we talk about Carol’s book, her work as an author and why she wrote her first book, the bestselling The Entrepreneur Equation, and how she promotes her books in the media.2021-08-0445 min
The Published Author PodcastJohn Kotter, Harvard Business School Professor, Talks About Publishing 21 BooksIn his youth, John Kotter didn’t intend to become a writer of bestsellers and a professor at Harvard Business School. But early on in his career he fell in love with digging into a topic very deeply and finding value for readers. His first book, Mayors In Action, kicked off a life-long love affair with research and writing. John, a Harvard Business School professor, has become a highly respected change management leader. In fact, Leading Change, released in 1996, has been named by Time magazine as one of the 25 most influential business management books ever written. John is also author of...2021-08-0349 min
The Published Author PodcastMiriam Schulman Found Her Book Niche By Reading Bad Book Reviews On AmazonThe devastating terrorist attacks on the World Trade Centre in 1993 and 2001 were traumatic for thousands of people. They also changed many people’s lives. Some left New York City, never to return. Some left the corporate world. Today’s guest, Miriam Schulman, was one such woman. She tells Published Author Podcast host Josh Steimle that she was always a closet artist, but was afraid of not being able to make a living if she chose that path. Instead, she worked with a successful hedge fund.2021-07-2746 min
The Published Author PodcastPsychiatrist Dr. Drew Ramsey Wrote Four Bestsellers On Mental Health, Including A CookbookYears ago, psychiatrist, Dr. Drew Ramsey saw first-hand the impact of the second-generation of antipsychotic drugs on his patients. While the drugs may have alleviated the symptoms of psychiatric illnesses, they were hard on the body and mind. Patients gained excessive weight and developed problems with the lipid balances in their blood. It didn’t take long for a book idea to formulate. Drew tells Published Author Podcast host Josh Steimle.2021-07-2749 min
The Published Author PodcastAuthor Of The Hype Handbook on Using Hype To Create a Better WorldPeople have never been so susceptible to propaganda and persuasion as they are today. Hype truly runs our world. But imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or facilitating community change. Michael F. Schein is a writer, international speaker, founder and president of marketing agency MicroFame Media and a self-described hype artist.2021-07-1431 min
The Published Author PodcastExperts Never Chase: A Game-Changer For Lead GenerationYou're lying in bed in the wee hours, feeling anxious because you have no idea where your next client will come from. Does this sound like you? If so, today’s Published Author episode is something you definitely want to hear! Host Josh Steimle talks to Tobin Slaven, author of the book Experts Never Chase: The Hassle-Free Guide for Expert-Based Entrepreneurs.2021-07-1343 min
The Published Author PodcastFinding The Right Agent And Getting The Best Deal With a Traditional PublisherAuthors who aspire to getting picked up by a traditional publisher should find an agent first, given that about 80 percent of books from publishing houses are sold by agents. Agents are the ones with relationships with editors, developed carefully over the years. An agent knows what a publisher is looking for, and how to present an author and their work to a publisher But how do you get an agent, and what exactly is their role, apart from—of course—sending your work to the right publisher?2021-07-0842 min
The Published Author PodcastAuthor of Built to Sell Shares How His Book Launched A BusinessFor some author-entrepreneurs, success isn’t planned. Instead, it comes from a series of events and being able to see opportunities in those events. This is definitely the story with John Warrillow. He built a successful market research business, with more than $6 million in revenue. Clients included The Bank of America and American Express, and because each job was custom, the profit margins were around 30 percent.2021-07-0732 min
The Published Author PodcastEntrepreneur Who Helps Inventors On How He Wrote Bestselling, Five-Star BookWarren Tuttle’s life changed forever when an inventor called Tom Rishe, developer of the Misto olive oil sprayer, came into his gourmet store in late 1998. Warren owned a group of stores called The Complete Kitchen in and around Connecticut and was already successful. But Tom was about to open a new chapter for Warren. He sold the stores and moved into inventing.2021-06-3035 min
The Published Author PodcastPublisher At Page Two Books On How They Coach Their Authors To SuccessIt’s no surprise that Vancouver-based Page Two Books is making a name for itself as an outstanding book publisher. Launched in 2013 by Jesse Finkelstein and Trena White, Page Two is one of the few hybrid publishers that offers print on demand or trade publishing. It also has a well-earned reputation for rigor throughout its processes. Talking to Published Author Show host Josh Steimle, Trena said Page Two doesn’t usually refer to itself as a hybrid publisher, because so many things set it apart.2021-06-2945 min
The Published Author PodcastSteve Sims, Author of Bluefishing, Tells The Story Behind The BookYou wouldn’t think Steve Sims had room for even more success. Originally a bricklayer from East London, Steve had achieved more than he dreamed working as a successful entrepreneur, business coach, and speaker. He’s known as The Real-Life Wizard of Oz, courtesy of Forbes, and past clients include Elton John and Elon Musk. But after writing Bluefishing: The Art Of Making Things Happen, Steve’s level of success vaulted into the stratosphere.2021-06-2344 min
The Published Author PodcastGet Readers To Binge Your Book The Way You Binge NetflixIt’s every content marketer's ambition to create content that hooks their audience and has them coming back for more. Marketers want followers to eagerly await content and consume everything they produce. Not many marketers succeed, and this is particularly true in saturated niches where even the best content doesn’t make it to the top of search engine page results.2021-06-2238 min
The Published Author PodcastHow The Book 80/20 Sales & Marketing Was WrittenPerry Marshall is an unusual thinker. He is a marketer, published scientist, and trained as an electrical engineer. You’ve probably heard of Perry, and if you haven’t . . . well, marketer Dan Kennedy says that’s unforgivable. So now’s your chance to learn about the amazing man who also happens to be one of the most expensive business consultants in the world.2021-06-1646 min
The Published Author PodcastShe Helped Sell Over 500 Businesses, And She Knows How To Sell Books, TooIf you’ve worked hard to build your business and even endured some failures before you created something that’s profitable, chances are that selling up is the last thing on your mind. But according to Michelle Seiler Tucker, it should be the first thing on your to-do list. OK, so maybe you don’t want to sell next week or next month, But making sure that you can sell your business when you want—and not when you’re desperate—is Michelle’s key message.2021-06-1535 min
The Published Author PodcastAccountant-Turned Author Says Group Writing Sprints Made Finishing Writing Book PossibleHearing “phenomenal” feedback from her book's target audience is thrilling for new author Tatiana Tsoir. “People say that it's the book they wish they had when they started their first business that failed,” says Tatiana. “Some people read the book and their feedback is that it gives them hope that they can actually start a business, especially the creatives and moms, which are the two audiences that I wrote this book for.2021-06-0942 min
The Published Author PodcastAuthor of 15 Books Proves Success Comes From Growth-MindsetEntrepreneur and author Peter Cohan uses the word “lucky” often in this interview with Published Author host Josh Steimle. But looking at what he describes as his “very confused career”, a sense of curiosity and willingness to try new things are two qualities that stand out. Peter could have easily embarked on his original quest to be a poet and given up, instead perhaps taking a job in a factory or maybe even a mid-level white collar role.2021-06-0850 min
The Published Author PodcastShe Built a $19M Business Helping Life Coaches Write BooksNo one ever asks “How do I pick a great coach to make sure I finish my book?”. But according to Dr. Angela Lauria, that question is ten times more valuable than all the other questions she’s asked by people about to start or in the process of writing a book.2021-06-0242 min
The Published Author PodcastOvercome Imposter Syndrome To Finish Your BookCurtis J. Morley is the real deal: He gets things done! “I've got a huge, audacious goal, I want to help one million entrepreneurs take their business to the next level,” he tells Published Author Podcast host Josh Steimle. That’s why Curtis wrote his book, The Entrepreneur's Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey, and works as a coach and a mentor.2021-06-0140 min
The Published Author PodcastAuthor Grateful For Publisher's Rejection, Self-Publishes Amazon Bestseller!Julie Broad is yet another example that determination plays a huge role in writing and publishing a bestseller! This guest’s first book has its origins in rejection! Wiley book publishing contacted Julie and she then pitched an idea for a book about real estate investing. Their response was no, they already had a book like that. Instead, they ask Julie to work on another title. But after three months of work on a book proposal, Wiley then turned around and rejected their own idea.2021-05-2649 min
The Published Author PodcastMake Writing Your Nonfiction Book Your Top Priority, Or You Won’t Finish ItYou’re finally writing your book! But there is one important last step: Make this book project your priority. Otherwise, you won’t get it done. That’s the message delivered by Published Author podcast guest Jyotsna Ramachandra. Jyotsana is also a book publisher, having founded Happy Self Publishing to help overwhelmed, yet purpose-driven authors publish their book and amplify their message.2021-05-1930 min
The Published Author PodcastA Hook Point For Your Book Will Win Clients - Brendan KaneYour book is a business. And if you’re not designing your entire business around your book, it will fail. These are the frank words from Bendan Kane, author of the bestsellers Hook Point and One Million Followers. The globally recognized author learned this lesson after writing his first book, One Million Followers. Brendan tells show host Josh Steimle: “You need a strategy for your book so that readers know what action you want them to take in terms of working with you.2021-05-1849 min
The Published Author PodcastNo Agent, No Followers, But She Still Landed a Book DealAuthor and marketer Nikki Nash freely admits she didn’t follow any advice she was given on how to get an agent and write a book. A marketing consultant, Nikki tells the Published Author Podcast: “I literally tell people that I manifested my book, because everything people told me about getting a book deal, I did not do any of that! “I didn't have an agent. I didn't have 50,000 people on my Instagram following me, or on my email list.2021-05-1245 min
The Published Author PodcastTurn Your Book Into Income By Being Smart With PublicityEntrepreneurs don’t write books so they can sell them in massive quantities. They write books because of what a nonfiction book can accomplish for their business. But first you need to market your book and yourself as a thought leader. In this episode of the Published Author Podcast, Sandy Smith reveals actionable tips on how to maximize book publicity so that you can grow your business.2021-05-1141 min
The Published Author PodcastWhy Every Author Should Start a PodcastWhen is the last time that your ideal client or prospective client invited you into their home in their quiet time? Most entrepreneur’s would answer that question with “Never”. This is why Published Author’s latest guest Matthew Halloran is a huge believer in the power of podcasts, particularly for authors. “A book is finite. You’ve got 300 pages or 200 pages,” says Matthew. “When the reader is done, they close the book and put it back on the shelf.”2021-05-0551 min
The Published Author PodcastXinran Opens World's Eyes To Women's Lives In ChinaXinran is an internationally acclaimed author, journalist, and activist. Born in Beijing in 1958 to educated parents, Xinran was separated from her mother and father during Chairman Mao’s Cultural Revolution because her parents were imprisoned. In this episode, Xinran tells host Josh Steimle the moving recollection of her early memories, when she came home from school to find her parent’s house on fire after being set alight by the Red Guards.2021-05-041h 04
The Published Author PodcastGetting Hacked Leads Cybersecurity Expert To Write Book On Staying Safe OnlineBeing hacked multiple times, having money stolen from his bank account and—the ultimate embarrassment—having his cybersecurity company breached, all led to cybersecurity expert Scott Schober writing his first book. In Scott’s work to educate people on cybersecurity, he effectively put a target on his back, and suddenly found himself a target.2021-04-2843 min
The Published Author PodcastShe's interviewing 25 Fortune 500 Executives For Her BookWe hear lots from and about CEOs, CFOs, and CIOs. In fact, we probably don’t need to write out these acronyms. But what about the CSO? That’s chief sustainability officer, just in case you didn’t. Looking at the headlines these days, we probably need to hear more. So it’s great that Chrissa Pagitsas has decided to write a book based on interviews with chief sustainability offers. The target release date is early 2022.2021-04-2746 min
The Published Author PodcastYears Of Blog Writing Pay Off For SEO Expert, Form Basis of New SEO BookEli Schwartz’s incredible experience setting up a brand new SEO team in Singapore meant that he often wrote down instructions or explanations for his employees. Eli had longed to be in Asia for a while, and SurveyMonkey’s CEO at the time, Dave Goldberg, granted Eli’s wish and opened an office in Singapore to keep Eli at SurveyMonkey.2021-04-2041 min
The Published Author PodcastPandemic Downtime Helps Executive Write Five-Start BookAfter a demanding decade as the CEO of a global company, Maulik Parekh was looking forward to a sabbatical year of travel to nine countries with his family. But when the pandemic struck, wiping out all those plans, he quickly switched to a long-anticipated plan B he’d never had time for: Writing a book. The result is Future Proof Your Company and Career. It’s a book about flourishing in an emerging era of artificial intelligence, a new digital-savvy workforce and the gig economy.2021-04-191h 02
The Published Author PodcastBestseller Opens Door To Speaking Gigs For Retired Military LeaderAfter an impressive military career, Craig Whelden decided he wanted to give back by sharing all he’d learned about leadership with the next generation of leaders. Craig had a long career in the United States military, serving in various positions. He was Commander Marine Forces Pacific for bass operations, Deputy Commanding General, US Army Pacific. And he served as the first Chief of Staff for a four-star Navy-led Joint Task Force, and much more.2021-04-1438 min
The Published Author PodcastBestselling Author Tells How His Books Built His CareerDr. Daniel Crosby wanted to be the catcher for the St. Louis Cardinals, but couldn’t throw a curveball, so had to settle with being a New York Times bestselling author. “It’s been a rough road,” he jokes with Published Author host Josh Steimle. The disappointment was fleeting, and today Daniel is happy with his success and somewhat unusual path as a behaviour finance expert, psychologist, and leadership coach.2021-04-1446 min
The Published Author PodcastEntrepreneur Writes Startup Guide After Hearing Crazy Startup Ideas, Financial ConfusionDave Parker is an entrepreneur’s Superman, ready to save them from disaster that could strike after being swept away by the passion of an idea. So there’s some dramatic exaggeration there, but it’s true that many entrepreneurs are blinded by an idea and dreams of success, without exploring financial realities or even whether their idea is viable.2021-04-1255 min
The Published Author PodcastPublisher Said Go Niche With Book, But Author Goes For Broad AppealExperiencing an intense fear of failure at the tender age of eight defined Dr. Rebecca Heiss’s career path. That fearful experience prompted her to give up theatre as a career choice, and focus on science instead. Rebecca had planned to enter a public speaking competition, but at the last minute failed to show up because she was so afraid.2021-04-0740 min
The Published Author PodcastEntrepreneurs, The World Needs Your Book. Don't Let Anyone Talk You Out Of ItThere are two fundamentals to a successful book launch. One, write a good book. Number two, make sure your social media following is significant. That’s the message from Scott Miller, who’s published three books in the past two years and has three more coming out this year! “Most publishers won't even speak to you if you don't have 50,000 Instagram followers and 100,000 YouTube subscribers, and you've maxed your Linkedin and maxed your Instagram and your Facebook,” Scott tells host Josh Ste2021-04-0639 min
The Published Author PodcastMastermind Student's Book Becomes Instant Bestseller. Here's How He Did ItEntrepreneur Ben Ward is the first entrepreneur from the Published Author Program to publish a book - and it's a bestseller, too, with dozens of five-star reviews on Amazon! In this interview with Published Author founder Josh Steimle, Ben shares how the Mastermind group challenged him, how he refocused his ideas, what it was like writing his book, Sellership. This is an amazing episode revealing Ben's story of determination, focus, and success!2021-04-0539 min
The Published Author PodcastEntrepreneur Sarah Frey's Growing Season: From Rural Poverty to Billion-Dollar BusinessHaving a profound positive impact on a young woman’s life is the one thing that kept entrepreneur Sarah Frey writing her book whenever she found it too difficult or painful. Sarah, author of The Growing Season: How I Built a New Life--and Saved an American Farm, grew up in rural poverty on a farm in Illinois and faced a lot of personal challenges as a child and teenager.2021-04-0146 min
The Published Author PodcastAuthor With Imposter Syndrome Now Has 100s Five-Star ReviewsMarcus Whitney has experienced a lot of failure in his life. He dropped out of college, waited on tables and, as a born entrepreneur, spent considerable periods working for other people. Yet it was the lessons learned from all these setbacks that allowed Marcus to pass on invaluable, practical advice in his best-selling new book Create and Orchestrate: The Path to Claiming Your Creative Power From an Unlikely Entrepreneur.2021-03-3053 min
The Published Author PodcastWriting Books Brings Entrepreneur International Speaking Roles, Opens DoorsMichelle Tillis Lederman has written four books and with each one she’s discovered that a personalized approach to PR and marketing brings the most success. This makes perfect sense. Michelle is the author of The Connector’s Advantage and The 11 Laws of Likability. She’s a connector at heart.2021-03-2943 min
The Published Author PodcastWrite Your Book By Crowdsourcing Chapters, Using Workshop ContentDrew McLellan has written seven books. That’s quite an achievement for a man who runs a busy and successful ad agency, as well as the Agency Management Institute (AMI). But Drew stumbled upon a clever approach which meant that writing books was a collaboration, and therefore less work for him.2021-03-2432 min
The Published Author PodcastWriter's Block Comes From Overwhelm, Not Having Nothing To SayAsk innovators how they came up with a great idea and they’ll typically say it just came to them. But probe carefully and you’ll find they invariably followed a step-by-step formula that anyone can follow.2021-03-2445 min
The Published Author PodcastStorytelling Essential For Non-Fiction Books To SucceedNonfiction books with stories using the narrative arc are almost guaranteed to be successful. Former publisher and writing coach Allen Arnold says that well-written stories engage readers, draw readers in, and make the content memorable. “In today's world of distraction with so little time to read, you have to compete for a reader’s attention,” says Allen. “It can't be enough just to say, this is something that I thought you might want to read, I've written a book, now buy it.2021-03-1748 min
The Published Author PodcastHow To Use Your Book To Sell Products, Services For Greater ROIWriting a book isn’t a solution. It’s just part of the journey to business growth and opportunities to make a lot of money. Tyler Wagner, Founder of Authors Unite, is a book marketing expert, and knows all the tactics entrepreneur-authors can use to grow their income on the back of a book.2021-03-1637 min
The Published Author PodcastShe Wrote & Published Her Book In Two Weeks. Here’s HowSarah Weise is living proof you can write and publish a successful business book in just a few weeks. Of course, years of research and thinking led to the point where the CEO of the marketing research agency BIXA was ready to write. But the resulting bestselling book, InstaBrain: The New Rules for Marketing to Generation Z, just flowed onto the page.2021-03-1543 min
The Published Author PodcastDon't Bother With Book PR. Do This InsteadAfter writing his first book last year, speaker and leadership consultant Peter Kozodoy firmly believes in the power of networking to generate awareness and ramp up book sales. Author of Honest to Greatness: How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success, Peter tells Published Author Podcast host Josh Steimle that all of the speaking opportunities he’s received have been either through his book agent or his network.2021-03-1138 min
The Published Author PodcastHow To Let Go Of Fear, Doubt When Writing A BookUnusually for an entrepreneur, Dr. Reyzan Shali wrote her book not to grow her medical practice business or to get speaking gigs. Instead, her motivation was to honor her parents and help her patients. The physician, who is an internal medicine specialist in California, self-published Teaming Up Against Cancer: Simple, Powerful Ways to Beat the Odds and Take Your Life Back because her mother and father had been such great parents and encouraged her to get an education.2021-03-0939 min
The Published Author PodcastHiring A Ghostwriter? Ensure They Understand Principles You're CommunicatingWhen they launched a Sonoma wine business in their laundry room in 1986, Bonnie Harvey and Michael Houlihan were business consultants with no industry knowledge and no money, just $300,000 worth of bulk wine. Today, they’ve written thousands of articles and two best-selling books—The Barefoot Spirit: How Hardship, Hustle and Heart Built America’s Number One Wine Brand and The Entrepreneurial Culture: 23 Ways to Engage and Empower your People.2021-03-0843 min
The Published Author PodcastChris Ducker: For Entrepreneurs Self-Publishing Is The Way To GoBritish entrepreneur Chris Ducker has experienced the power of a book to grow his business not once, but twice. His first book, Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business, was published in 2014 and continues to sell well today. Four years later, Chris wrote and self-published Rise Of The Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business.2021-03-0417 min
The Published Author PodcastJust Sit Down And Write, Then Go Back And EditDr. Nanette Miner has gone the traditional publishing and self-publishing routes, and after navigating both, she’s a strong advocate of self-publishing. Nanette is the author of eight business books, including her most recent one, Future-Proofing Your Organization by Teaching Thinking Skills. Nanette also authored 101 Media & Marketing Tips For The Sole Proprietor, and there’s a fascinating story behind this book’s origins, which you can discover in this episode.2021-03-0339 min
The Published Author PodcastYou Hurt Others By Not Sharing Your Big Ideas In A BookPaul Epstein had a life-changing experience at a San Francisco 49s’ executive retreat some years ago. As head of sales and business development with the 49ers, Paul went with colleagues on a two-day retreat. He came away from the experience transformed, finally knowing what his personal “Why” was. “I knew my mission, and I now had clarity on my core values,” Paul tells Published Author Podcast host Josh Steimle.2021-03-0212 min
The Published Author PodcastMortgage Banker In Awe Of Power Of Books Sets Up Publishing CompanyDavid Hancock walked away from mortgage banking and a massive salary after directly experiencing the power of a book on business growth. David’s passion shifted when he realized he wanted to help other people with the same secret weapon that Jay Conrad Levinson gave him in the late ‘90s. Jay, author of Guerilla Marketing, explained to David during coaching sessions that to win big clients and be in demand, he needed to write a book.2021-02-2548 min
The Published Author PodcastWrite a Number One Solution To A Real Problem, People Will Beat A Path To Your DoorJohn Lee Dumas delivers some incredibly powerful advice in his interview with show host Josh Steimle. “If you're a first-time entrepreneur trying to become an author, I have one incredibly strong piece of advice for you,” says John. “Come up with and create the number one solution to a real problem out there in this world. If you do that, and create content around that, people will beat a path to your doorstep every single time.”2021-02-2413 min
The Published Author PodcastFinding The Right Agent Key To Writing Successful BookSara Bliss, a New York Times best-selling offer of 11 books, had always wanted to be a writer, even from a young age. She went for interviews right out of college and was turned down mainly due to shyness, but she pushed through and willed herself into being a writer. Having written for magazines, and working for a freelance writer, Sara explains that she was just waiting for the opportunity and topic to write her own book.2021-02-2338 min
The Published Author PodcastWhy And When To Work With A Book Coach, What To Expect From ThemJennie Nash transitioned from being a fiction author to a book coach—she’s been there and done it. With a tremendous amount of knowledge of both aspects of publishing, Jennie has impeccable credentials, making her one of the best book coaches available today. Jennie joins Published Author Podcast host Josh Steimle to talk about what serious entrepreneur-authors need to know about working with a coach.2021-02-1802 min
The Published Author PodcastDon’t Try To Write a Book, Write In Chunks, One Chapter At a TimeAfter enduring a couple of bouts of writer’s block, author and journalist Blake Snow has learned not to sit down with the intention of writing a whole book. Instead, he breaks a book into chunks, accomplishing one chapter at a time.2021-02-1739 min
The Published Author PodcastNetwork, PR, Significantly Lift Book SalesMarketing pro Andrea Fryrear has authored two successful books and her advice to would-be entrepreneur-authors is to just sit down and write your book. If you can’t write your book then just sit and write, even if you think it’s terrible, and do this consistently every day. Our guest on this latest episode of the Published Author podcast tells host Josh Stimele she would get up at 5 a.m. every day and right for about 60 minutes, no matter what.2021-02-1533 min
The Published Author PodcastFirst-Time Author Gets Deal With McGraw Hill, Writes BestsellerAn artificial intelligence expert who’s worked with the United Nations and IBM wrote a book on AI when he realized people are asking the same two questions about the subject: What should I be doing? How do I actually get started? Entrepreneur-author Neil Sahota says: “Most of the books were very technical, and people couldn't understand or they were really fear mongering. I thought: ‘I will solve this problem. I'll write a book for non-technical business leaders so they can answer those two questio2021-02-1139 min
The Published Author PodcastEmpathy Most Important Tool To Persuade Readers, Says GhostwriterPaul Edwards advice to ghostwriters: Paul’s advice to entrepreneur-authors and ghostwriters: Very strong empathy with the reader. A big part of this is understanding what will persuade the reader: Not in a purely emotional form, but in a form that engages both the emotions and the intellect. It moves them in a positive direction. You have to know what to write and what not to write and when to write it.2021-02-0957 min
The Published Author PodcastEntrepreneur Turns Personal, Painful Experiences Into Winning BookAn entrepreneur-author who lost her partner in 2020 used writing to help her deal with her grief, and wrote her latest book, Heaven On Eleven, in a matter of months. Elizabeth Barry is Josh Steimle’s latest guest on the Published Author Podcast. She tells Josh how the loss of her partner in a boating accident in January 2020 led to a growth in creativity. Elizabeth explains that Heaven on Eleven is an inspirational spiritual book given couples guidance on romantic love.2021-02-0930 min
The Published Author PodcastWant To Be a Successful Author? First Grow Your Network With Outstanding ContentAuthor and marketer Kiri Masters shares dozens of important learnings about her writing and publishing journeys in the latest episode of the Published Author Podcast. But above all, Kiri’s message is that investing the time to produce great content is essential to cut through the crowded world of entrepreneurial books and content marketing. In this interview with host Josh Steimle, Kiri details her self-publishing experiences with Amazon and IngramSpark.2021-02-0444 min
The Published Author PodcastGive Your Book Longevity By Creating Clear Goals And ValueLeo Bottary is a seasoned author and an all-rounder when it comes to writing, publishing, and book marketing. Based in California, Leo helps leaders build high performing teams and groups. His latest book, Peernovation, is less than six months old and has received dozens of five-star reviews. Peernovation follows on from Leo’s earlier books—What Anyone Can Do, and The Power of Peers—about leveraging the power of peers in business and in life.2021-02-0250 min
The Published Author PodcastHow To Become a Ghostwriter Everyone Wants To HireGhostwriter Rob Tighe talks to host Josh Steimle about his success at ghostwriting, and shares lots of insights in this episode. It's all about establishing a strong connection with the subject, and asking probing questions.2021-02-0145 min
The Published Author PodcastStorytelling to Bewitch Clients and Grow BusinessIf you’re pursuing only data-driven marketing strategies for growth, you’re missing out on a powerful yet ancient approach. This tactic - done well - will lead to significant changes in client behavior and potentially massive business growth. The approach? Storytelling. Host Josh Steimle’s guest in this episode is a masterful storyteller, Park Howell.2021-01-2750 min
The Published Author PodcastDrive Your Book Sales With Courses And Affiliate ProgramsAn entrepreneur opens up multiple opportunities by becoming a published author. Laura Sprinkle, an affiliate partnerships strategist, discusses partnerships and affiliate opportunities for entrepreneur-authors on this episode of the Published Author Podcast with host Josh Steimle. Laura explains that it’s simple for newly published authors to take the first steps in setting up an affiliate program to increase book sales.2021-01-2742 min
The Published Author PodcastThe Lucrative Combination of Books And Speaking GigsSuccessful entrepreneur Jeff Butler has mastered the art of public speaking, and also published two books, which he sells at his speaking gigs. Learn more about Jeff's success in this interview with Josh Steimle.2021-01-2653 min
The Published Author PodcastHow To Get The Best Publicity For Your BookAn author needs to begin work on their platform well before the writing begins. Our gust today is book publicist Lori Ames, and she recommends that building a platform (such as a website or podcast) and growing a network before a book is even published. By attracting a following ahead of time, an author-entrepreneur is in a strong position when their book arrives. And a publicist will be able to utilize this interested following.2021-01-2146 min
The Published Author PodcastWriting Partnerships: Are You Willing To Have a Baby With This Person?Entrepreneur-author Ryan Foland’s interview will leave your jaw hanging on your chest for the whole episode! A successful mortgage broker earning thousands, Ryan suddenly spun downwards and became a loser - literally. Mired in debt, Ryan lost everything. His house was foreclosed and creditors pursued him for months. When they caught up with Ryan, they took away his last remaining asset - his car.2021-01-191h 04
The Published Author PodcastAuthor Shares Her Journey Writing UnschooledIt’s essential that entrepreneurs understand the pros and cons of publishing vs self-publishing, and how agents and publishing companies work when an entrepreneur is ready to publish a book. In this episode of the Published Author Podcast, Kerry McDonald, author of Unschooled: Raising Curious, Well-Educated Children Outside the Conventional Classroom, explains that the choice a writer makes will depend on their timelines and end goals.2021-01-1957 min
The Published Author Podcast#0005 Anne Janzer Surveyed 400 Authors on Writing Process, MotivationWriter Anne Janzer is the latest episode of the Published Author Podcast. She’s author of Get The Word Out: Write A Book That Makes A Difference, and Subscription Marketing. Anne wanted to know if it is the same across the board for other authors. So she sent out a survey and had more than 400 authors answer in kind. In this episode she tells host Josh Steimle how to approach an outline, and how to understand your purpose and motivation when you write.2021-01-0745 min
The Published Author Podcast#0004 Tuttle Twins Creator Connor Boyack On His Bestselling SeriesAuthor Connor Boyack has sold a staggering 1.4 million copies of the children’s series the Tuttle Twins! He joins Josh Steimle on this episode of the Published Author podcast to explain how writing a series completely upped his game as an author and earner.2021-01-0750 min