Shows
Marketing News CanadaFrom Beer to Big Ideas: Why Guest Experience & Storytelling Build Beloved BrandsRecorded live at SocialWest 2025 in Calgary, this special episode of the Marketing News Canada podcast features a conversation with Joshua Counsil, Co-Founder of Good Robot Brewing and guest host Meredith McKeough.Joshua shares candid lessons from building a multi-dimensional hospitality and beverage business spanning beer, non-alcoholic drinks, events, and co-packing for major retailers like Costco. The conversation explores why guest experience is one of the most powerful marketing tools available, how storytelling influences customers, employees, and even lenders, and why scrappy, generous marketing often outperforms big-budget campaigns.From navigating PR crises to designing small moments...
2025-12-1927 min
SKUFood Recipes for SuccessS01 E23: Pints to Production: Scaling with Good Robot Brewing and The Beverage FactoryIn this episode of Recipes for Success, we sit down with Joshua Counsil, engineer-turned-entrepreneur, keynote speaker, and co-founder of Good Robot Brewing and The Beverage Factory.Raised by murder mystery dinner theatre owners, Joshua brings a unique blend of creativity, strategy, and storytelling to the world of food and beverage. In 2014, he and his friends left behind their engineering careers to launch Good Robot Brewing, a quirky brewpub in the North End of Halifax that has since grown into three award-winning hospitality venues and a wholesale brand recognized across Canada.
2025-09-2545 min
Unconventional MindsetFrom Disney Dreams to Craft Beer: Creating a Brand That Stands Out - Josh CounsilJoshua Counsil a co-founder of Good Robot Brewing and a highly sought after keynote speaker.Joshua studied mechanical engineering with a goal to become a Disney Imagineer, but eventually he channeled that passion into the hospitality industry, creating amazing experiences for his guests within some of the most popular beer gardens in Nova Scotia.Follow Joshua:🌐 Website 👉 https://www.joshuacounsil.com/🌐 Good Robot Brewing 👉 https://goodrobotbrewing.ca/🌐 The Beverage Factory 👉https://www.thebeveragefactory.ca/🔗 YouTube 👉 https://www.youtube.com/@UCVrSKOUu9HxPtRubeklq7og🔗 LinkedIn 👉 https://www.linkedin.com/in/joshuacounsil/Today Joshua will cover:
2025-07-221h 06
Ignited - Lighting a Fire for Entrepreneurs, Innovation and CommunityIGNITED | Josh CounsilSummaryIn this episode of the Ignite podcast, Doug Jones interviews Josh Council, co-founder of Good Robot Brewing. They discuss the journey of founding the brewery, the challenges faced in the startup phase, and the innovative marketing strategies that helped establish the brand. Josh shares insights on community building, embracing mistakes, and the unique culture of Good Robot Brewing. The conversation also touches on the co-packing industry and how it supports competitors in the beverage market. In this conversation, Doug Jones and Joshua Counsil explore the dynamics of the craft beer industry in Atlantic Canada, focusing on...
2025-06-1052 min