Shows
AI in Marketing: Unpacked24/7 AI: How Artificial Intelligence is Reshaping the Marketer's DayHave you ever wondered what it would be like to have a personal assistant that never sleeps, never takes a coffee break, and is always learning? Now, imagine that assistant not only helps you at work but follows you home, helping you become a better version of yourself. Sounds like science fiction, right? Well, for marketers like our guest today, this is becoming a reality – and it's all thanks to Artificial Intelligence. In today's fast-paced world, the line between our professional and personal lives is becoming increasingly blurred. For marketers, this blending of worlds presents both challenges and opportunities. How do...2025-02-1545 min
AI for Business, Marketing & Sales: The AI Hat Podcast24/7 AI: How Artificial Intelligence is Reshaping the Marketer's DayHave you ever wondered what it would be like to have a personal assistant that never sleeps, never takes a coffee break, and is always learning? Now, imagine that assistant not only helps you at work but follows you home, helping you become a better version of yourself. Sounds like science fiction, right? Well, for marketers like our guest today, this is becoming a reality – and it's all thanks to Artificial Intelligence.In today's fast-paced world, the line between our professional and personal lives is becoming increasingly blurred. For marketers, this blending of worlds pr...2025-02-1546 min
Tailwind MarketingBreaking Down AI for Marketers with Joya ScarlataJoya Scarlata is the Director of Digital Marketing for InterraIT, a B2B IT service firm with over 25 years in the industry. With over a decade of contributing to the company’s brand, her expertise encompasses marketing in the tech domain. During the pandemic, Joya delved into the world of AI chatbots and their functioning, which led her to a broader exploration of AI’s transformative potential in marketing. A resourceful thought leader, she's actively involved in the AI community as a writer, speaker, and co-host of The Marketer’s Guide to the AI Galaxy podcast. Recognized as one of the...2024-07-2629 min
Advertising Week Europe 2024 in AudioAI: All Tooled Up and Somewhere to GoA panel of experts discusses the future of AI in advertising, exploring practical applications, successes, and challenges of AI-driven projects. Joya Scarlata, Mara Dettmann, Jordan Willis, and Rafaella Bresson share insights on leveraging AI for enhancing marketing strategies, improving efficiency, and driving innovation. The session highlights lessons learned from various AI initiatives and the potential of AI to transform the advertising landscape.Speakers:Joya Scarlata, Director of Digital Marketing & SpeakerMara Dettmann, UK Strategy Director, Laundry ServiceJordan Willis, MA Advertising Student, London College of CommunicationRafaella Bresson, MA Advertising Student, London College of CommunicationTake Aways:2024-05-1429 min
Digital Marketing Master"From Scratch to Success: Building a Brand" featuring Joya Scarlata of InterraITJoin us in the latest episode of Digital Marketing Master as Abby sits down with Joya Scarlata, a trailblazer in the world of IT marketing. With a decade at Interra IT and a passion for marketing, Joya shares her journey of building a marketing team from the ground up and leveraging innovation to stand out in the competitive IT landscape. Discover how Joya encourages a culture of continuous learning and innovation within her team. Hear about the power of brainstorming and tailor-made solutions, which form the foundation of Interra IT's client-focused approach.2023-08-1626 min
Business NinjasNext-Generation IT Services Tailored to Your Needs | Business Ninjas: WriteForMe and InterraITJoin our resident Business Ninja Kelsey, together with the Director of Digital Marketing at InterraIT, Joya Scarlata, as they talk about the different applications of IT Services across all verticals, and what gives Interra their edge within this fast-paced and saturated market. Their IT Services for Business are a blend of proactive support and real-time system monitoring. Discover how their Managed IT Services can transform the way your business operates, reduce costs and enhance business productivity.InterraIT is a gateway to next-generation technologies. InterraIT has been a leader in the Information Technology Industry since its founding in 1996. T...2023-01-1717 min
What's MOps got to do with it?What's MOps got to do with it? - Episode 1Show notes: Episode 1
Published: 11-Aug-21
Welcome to episode 1 of What's MOps Got To Do With It?, the second instalment of our podcast focused on the world of Marketing Operations. (The first pilot edition was episode zero, obviously!) Presented once again by fellow MOps veterans Karla Wentworth and Simon Daniels the podcast features conversation with Marketing and Marketing Operations leaders, experts and practitioners. Diving into challenges, solutions and best practices, Simon and Karla seek to answer the eternal question, “What's MOps Got To Do With It?”!
We kick-off this time with Joya Scarlata, Director of D...2021-08-0253 min
B2B Marketers on a MissionThe Future of AI and Its Role in B2B Marketing - Interview with Joya ScarlataJoya Scarlata (Director of Digital Marketing, InterraIT) pulls back the curtain on the world of artificial intelligence (AI) and talks about how this technology can enable better alignment between sales and marketing.2020-11-1537 min