Shows
The History of Advertising PodcastUS vs UKThe Brits might not like to admit it, but the golden age of UK advertising owes a great debt to American influences. Featuring contributions from Sir Alan Parker, Judie Lannon and Dave Trott, we unpack the differences and similarities between the UK and US advertisers. 2021-02-1511 minThe History of Advertising PodcastThe Rise of the InternetOn this industry insight episode of the History of Advertising Podcast, we are looking at the rise of the internet, and how it’s affected adland. With contributions from Rory Sutherland, Judie Lannon, Martin Boase, Dave Trott, and Brian Palmer. 2021-01-1812 minThe History of Advertising PodcastDo you need to do your research?Does research help, or hinder creativity? Sir Frank Lowe recalls the successful Heineken campaign that would have never been made, if they had listened to the research. Meanwhile, Judie Lannon and Jeremy Bullmore explore how research can inspire great ads - but only if the right models are used. 2020-11-1610 minThe History of Advertising PodcastThe Kipling ConspiracyMr Kipling never existed, neither did Ted Baker or Aunt Bessie. In this episode, featuring contributions from Judie Lannon, Rory Sutherland, and Jeremy Bullmore, we explore the difference between brand and product - as well as what exactly goes into creating a brand's personality. 2020-05-1810 minThe History of Advertising PodcastTaking down the competition (part 1)How do you compete against a competitor who is selling an almost identical product? In this episode, the History of Advertising Podcast speaks to Judie Lannon to find out how Persil first dealt with the thorny issue of Ariel. 2019-02-1210 min