Shows
DesignRush PodcastConsumer Experience Mistakes Costing You Gen Z Trust & Revenue | Juliette AikenMarketing to Gen Z: What Works & Which Mistakes to AvoidDotdigital CMO Juliette Aiken joins episode No. 85 of the DesignRush Podcast to share what CEOs and executives need to know to engage the next generation of buyers — from harnessing mobile-first strategies and using zero-party data to designing smarter CX and beyond.Key takeaways:- Why authenticity matters more than polish - How Gen Z is changing the B2B sales journey - What most companies get wrong about personalization - Where to invest in marketing channels right now - How to capture customer loyalty in a fragmented world 🎧 Tune in for t...2025-04-1639 min
DesignRush PodcastConsumer Experience Mistakes Costing You Gen Z Trust & Revenue | Juliette AikenMarketing to Gen Z: What Works & Which Mistakes to AvoidDotdigital CMO Juliette Aiken joins episode No. 85 of the DesignRush Podcast to share what CEOs and executives need to know to engage the next generation of buyers — from harnessing mobile-first strategies and using zero-party data to designing smarter CX and beyond.Key takeaways:- Why authenticity matters more than polish - How Gen Z is changing the B2B sales journey - What most companies get wrong about personalization - Where to invest in marketing channels right now - How to capture customer loyalty in a fragmented world 🎧 Tune in for tips...2025-04-1639 min
Spotlight on B2B Tech MarketingBeyond Single SaaS Product Solutions: Using Data and Creativity to Drive Portfolio Success with Juliette AikenWelcome to another episode of the Spotlight on B2B Tech Marketing. Today we're joined by Juliette Aiken, CMO of Dotdigital, whose journey from Product Marketing Manager to CMO mirrors the remarkable evolution of the company itself. As Dotdigital celebrates its 25th anniversary, Juliette shares valuable insights on transforming from a single-product email service provider to a comprehensive marketing automation platform serving global markets. In this wide-ranging conversation, we explore everything from the evolving role of product marketing in B2B technology to the challenges of balancing data-driven decisions with creative marketing approaches. Juliette also of...2025-01-1432 min
Conversations with MarTechWhat are marketers' investment priorities as 2024 winds down?Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priorities as part of its CMO Report. We'll talk about the findings around investment priorities with Juliette Aiken, CMO of Dotdigital. Host: Mike Pastore, Editorial Director, MarTech Guest: Juliette Aiken, CMO, DitdigitalThis podcast is produced by MarTech, a Third Door Media property.2024-10-0912 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#154 - How to make time for strategy with Juliette Aiken, CMO at DotdigitalIf you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital.Juliette offers her perspective on what strategy really means, who should be responsible for it, why it often gets overlooked, and practical steps you can take to prioritise and develop an effective strategy.By the end of this episode, you'll have actionable advice on how to ensure strategy remains a focal point in your marketing efforts...2024-09-0231 min
The United States Of Women PodcastJuliette Gordon Low: The Best Girl ScoutIn season 4, exploring the women of Georgia, episode 3, the ladies discuss the first ever leader of the Girl Scouts of America, Juliette Gordon Low.2022-04-2743 min